My First Million: The Easiest Way To Make $10,000/Month, PassionFlix, & More

Hubspot Podcast Network Hubspot Podcast Network 7/28/22 - 57m - PDF Transcript

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

He goes, you see this cup?

It's like a little like, you know, at a restaurant, the water cups are the shitty plastic ones.

He goes, if I could just move this cup from here to here and it's like I make a dollar

doing that, then I'm a cup salesman.

Dude Sean, so here's the deal.

We are officially more, we're popular enough that you have to get your podcast set up right.

So what I'm going to do is I talked to Ben, we're having someone come to your house and

my house and they're going to put a two camera set up.

So they're going to like cut back and forth, but you've got to make that room and they'll

help you, but you're going to have to make that room look good and it's got, it's going

to be ready every time.

Dude, that's great.

Also related to that, I found a new house that I might move into that's way nicer.

And I was like, my main motivation was to make this podcast look better.

I was like, you know, I kind of look like a scrub on this podcast.

Like, you know, like right now I don't have my haircut, done my beard trim, don't have

my room nice.

I was like, if a hundred thousand plus people consume this every time, like I would never

go out in front of a stadium like this, I wouldn't even let three friends come to my

house and look at my office like this.

Why do I let a hundred thousand people see the office, see the recording studio like

this?

Simply for convenience.

But there's that also I found on, have you ever used peer space?

It's like a Airbnb for rentals that are not houses, like not necessarily houses to stay

in.

It's like just for a venue.

And there's a place near me for 75 bucks an hour for recording podcasts.

That's like a two camera set up with a sick couch and stuff like that.

It'd be great for in-person stuff, but if we're not in person, you know, it's just me sitting

on a giant couch.

I'm going to do it.

I'll come out there and we'll finally do it.

Ben wanted me to come out there, but I didn't want to fly.

But whatever, I'll do it.

I was talking to HubSpot or someone and I was saying like, hey, yeah, give us budget to

make our studio nice because we're like the lowest maintenance people you have.

I was like, for example, two weeks ago, Sean recorded a podcast with literally just one

air pod because he didn't have a mic and the other air pod ran out of batteries.

So he just used his air pod at his laptop.

So like, I think we're due.

We're owed one.

That's hilarious.

Also, I was going to say, oh, there's this guy, I wish I could get my shout out.

I don't know what his name is, but I kind of want to steal his idea.

So this guy has this course, it's an on-demand course that is only about how to make your

video camera go from like a before to an after.

And I was like, oh, this is the smartest course I've ever seen.

Ben knows his name.

Ben, you know his name?

Yeah.

His name is Kevin Shen.

Kevin Shen.

Yeah.

Actually, I shouldn't shout it.

Bleep that out.

I'm going to make it my own competitor course.

So bleep this guy out.

I'm not going to copy him.

No, but I really...

Your setup sucks, dude.

It's like a fat person giving a course on how to lose weight.

I'm the before story.

Just wait until you see my after.

You're the way before story.

We all know there's the way before, there's the before, and then there's the after.

I'm currently hit a before.

The way before was the one-air pod recording on no microphone with no light.

And I'm going to do the after, and then I'm just going to turn that into a, it's a one-hour

thing.

And it just says, here's the thing to buy.

And then...

Because here's the problem.

I've watched a bunch of these YouTube tutorials, and they're like, oh, yeah, go get the Sony

A5, or you can get the A6, or you can get the D340, and it's like, all right, well,

dude, which one?

And then you buy it, and they're like, yeah, just connect it to your computer.

And then...

Okay, so you know it looks good.

And I was like, yeah, but there was like seven things in between there that everything went

wrong.

And they're like, okay, there's one guy who's like, there's some people who show you how

to put your lights up or whatever, but dude, this is the new...

Like your webcam is the new face.

The new business, too.

It's basically...

Yeah, it's your suit.

It's like what people see.

Just one time this guy told me, he goes, yeah, dude, I got to go get my haircut, and I was

like, how many did you spend on your haircut?

Because I was like, he has nice hair, and I was like, it kind of made it sound like

a big deal.

Like I can't do anything today.

I got to go get my haircut.

And I was like, I just kind of like, it's like in the middle of another task, I'm getting

my haircut.

That's kind of how I...

Yeah, like if the great clip just so happens to be in the mall that you're at.

Yeah, exactly.

Like which supercuts do you go to?

And he was like, yeah, now I got to this one place, she's been cutting my hair for years.

I go, I have a standing appointment, and I was like, damn, dude, you're like really

into your hair.

And he goes, your hair is like half of your face.

I was like, oh shit, that's so true.

Yeah, but you're not into the other half either, so it's all good.

Right?

Like, you don't moisturize or anything.

I was like, damn, he's right.

I'm just leaving 50% up to supercuts.

That ain't right.

Like, good hair is like an extra two inches of height as far as like, you know, that goes

so anyways.

Dude, speaking of being really good looking, did you see the tweet that happened today?

So this woman, this like good looking woman and her good looking husband.

Hey, hey, she's married, dude, bad girl.

They're both handsome.

They're a beautiful couple, and she sent me this message basically, and I shared the

screenshots on Twitter.

But basically, a year ago, you tweeted something.

I sent you the tweet.

I actually forget.

Do you remember what it was?

No, I didn't see the tweet.

What was the original tweet?

Should be interesting.

Does it matter?

She said it was like really cringe that she even replied to it in the first place, but

here I'll pull it up.

So basically, you said, I have zero interest in buying a fancy car.

You know what I want?

A personal in-house chef.

I can't think of a better way to spend money than a chef.

How do I start getting one next week?

And she replied, hey, hire me, I'm a chef, but I've got about 32 other skills, whatever.

And this guy DMed her, and she said that they were just talking about, I guess, the chef

business or something like that.

Yeah, I mean, it was clear what was going on in the get go, but she sent me the first

message, and they were just talking and shooting the shit.

He's like, hey, whatever the thing you're talking about, I'm super interested to tell

me more about whatever that was.

Well, if he's from Indiana and she's from Ireland, and so she's in Europe, he's in

America, and they start talking back for the DMs, then they get on a call and she said

they hit it off.

And after two weeks of just constant calls, he booked a flight to Europe.

And for two weeks, they had this great time.

And then now a year later, so she moved to America.

It's been a year about since that tweet, they're getting married in a couple months.

And it was all because she said that she listened to MFM and read the hustle.

She started listening to this.

She started commenting on your stuff and my stuff.

He noticed that.

And then they like, I think his in was like talking about like the pod and like, oh, you

like them too?

And it totally worked.

She sent me a picture of the there.

They're both, I mean, they're both 10s.

It's a good looking couple.

So our new tagline is MFM, getting you paid and laid.

Yeah, there you go.

Yeah.

And I'm sure all of our listeners are as good looking as them.

Yeah, I don't think so, but they did a good job.

But I was I was showing this to my mom and I'm like, see, it's not just neckbeards that

listen to this.

Like it's actually like, you know, like a real people who like showering stuff, but it looks

good.

I'm happy for these people.

So shout out to them.

Maybe we should do a date night every nine months.

And we should just bring together listeners and it's just be dating.

And let's just see what happens.

It's gonna be like, right?

Like, you know, Greg and Steve, everyone's gonna be named like Chris and Tucker.

Like it's gonna be all guys like, so, so only coming for looking for a man.

Yeah.

Exactly.

Yeah.

Exactly.

See, we got the tagline too, so it's perfect.

That is a pretty cool moment though.

I'm glad that that happened.

That's kind of crazy that that happened.

And Ben, producer Ben, young producer Ben, we need your story.

Did you do anything bold when you met your wife?

Did you do like this guy?

I was pretty bold move, right?

Slide into the DM.

Yeah.

Figure out some excuse to call each other every day.

Even book a flight, go over there and fall in love, get married.

That's kind of amazing.

Did you either of you guys do any bold moves?

We were set up on a blind date and it was my boss at the time, CEO, actually my boss's

boss boss, CEO of the company I was working for.

I ran into him one night and he was like, Oh, do you know Katie Jowers?

You have to take her out.

And so he sent a text to both of us.

It was like, it sounded like a work email.

He was like, Katie, I have CC been here.

He's a great employee and we'll take you on a nice date.

And I was like, all right, well, I guess I'm locked in.

Why did he know that you should take her out of date?

Well, you guys, was she Mormon too?

Yeah.

Yeah.

This was Utah.

So we're all more everyone in the story is how tall is she?

She's 511.

Well, there that's why he's like, you guys are both big tall white Mormons.

You should procreate again.

You're describing everyone in the state of Utah though.

Like the whole population is tall white Mormons.

You said it like it was a movie twist.

You're like, but here's the thing.

I'm Mormon.

I'm Mormon.

Everybody in the story was Mormon.

It's like the end of the sixth sense.

It's like he was a ghost and I'm a ghost.

It's all movies about ghosts.

That's awesome.

So, no, no, no, no great DM.

Sorry.

Dude.

All right.

I have some, I have something interesting that I saw Sean.

I posted a link to this subreddit, to this Reddit post that I saw right before I logged

into this, to the podcast.

I linked it to you.

Basically, there's this subreddit called fatfire that I like.

I've sent it to you and every once in a while you get these amazing stories about people

because they reveal like their income and things like that and I've been following this

lawyer.

He's a 38 year old.

Explain what fatfire is.

Yeah.

So, fatfire.

People don't know what fatfire is.

So, fire stands for financially independent retired early.

Traditionally, it's like a movement of people who want to save like $500,000 to a million

dollars and live off of like 30 or $40,000 a year.

That's not exactly what it means, but that's like traditionally like with the stereotype.

Fatfire means you want to retire in early and be financially independent, but you want

to be doing it fat.

So you want to like, you know, save like $20 million or something like that.

So you want to start a company, sell it and retire.

And so, it's people who want to retire while they're young and do it by still living lavishly

and it sounds douchey, but it's actually quite interesting.

It's all like entrepreneurs, bankers, tech people who like work at a, it's just like

rich people shit and which is always fun to like be voyeuristic.

And so there's this guy.

He's a 38 year old personal injury lawyer and for the past four years, he's given an

update every couple of years and he explains everything that's going on in his business.

And so his background is basically that he was a normal, he went to a good school and

then worked at one of the big law firms, which is like something that you like grind for

80 hours a week and hopefully climb your way up and eventually you make a million dollars

a year after 10 or 15 years, but it's kind of boring and you're like kind of like your

boss's bitch for a long time and it just kind of sucks.

And so he goes, you know what, screw this, a friend of his got hurt and he goes, Hey,

I'll represent you.

Just pay me whatever's fair.

And then he did and he won and then a few other people started coming to him, just word

of mouth.

And so he was doing this in the evenings while he was still working his main job.

And after a year, he quit to do his own thing.

That's when his income from his moonlighting became bigger than his normal thing.

So fast forward now, I believe it's been about eight years since he's been doing this.

So the 2014 to 2022, and he's listed out his income as well as net worth, breaking it down

by assets for every single year.

So in year one, it was $300,000 to 600,000, 800,000, 1.2 million, 3 million, 5.6 million,

6 million, 6 million.

And this year so far, 3.3 and it's going to be 8 million this year.

And that's personal income.

Basically he has these posts where he breaks down exactly how his businesses work, what

his current plan is, what his growth challenges are, what his marketing is.

And basically he's got like five attorneys that work for him.

And he's slowly built up to that.

He gets a little bit of cut of all that they have.

They have 300 cases that they do a year.

He talks about growth challenges, which is that they're struggling with a CRM.

They don't have a CRM.

Everything's done manually and it's a lot of work.

And one of his goals is to automate a lot of stuff.

But it's incredibly fascinating for two reasons.

One, this is a sick business, right?

It's just a 37-year-old smart person, but he doesn't seem like that particularly extraordinary.

But he's killing it now.

He says that his net worth is currently 5.8 million dollars and his kids have a trust

front of 1.7 million.

And then secondly, why this is cool, for a couple of reasons.

One, Alex Hermosi had this business, Alex Hermosi was a guest here.

He had this business called Gym Launch, where he basically worked with gyms that you paid

him $20,000 or $30,000.

And he set up your whole CRM and he set up all the automated emails for onboarding and

just kind of set up the automation flow.

So much do that for these personal injury attorneys.

This is awesome.

They have way more money than gyms and it's probably just as many of them.

I have no idea, but probably.

I don't know.

What do you think about this post?

It's pretty cool, right?

This is great.

I don't go on Fat Fire as much as you do.

I do it from time to time, but I don't like, I don't know, I need to like add it to my

feed or whatever.

But yeah, this is great.

38 years old, $15 million, $15 million net worth, not five, 15.8.

And then the $6 million annual income is actually the more stunning part.

Like I'm not surprised that a lawyer at 40 can have $15 million in net worth.

It's the $6 million in annual income that's sort of like stunning, which makes me want

to understand this personal injury lawyer business better.

Like he says, like, you know, I do no marketing, I basically just hand out business cards

plus I get referrals from my existing clients.

But that is a ton, that is a ton of like take home from your, like your legal practice.

I don't think that's common.

So I wonder what he's doing that's uncommon.

Like he talks about, look, these cases basically like, you know, it's not about more cases,

like 300 cases could end up being worth more than 3000 cases because you, you know, you

get paid based on the outcome, you know, the profits of the, of the cases.

But man, I think that weird, like, no, I don't think that's surprising.

So this guy's in Southern California.

So maybe he's in San Diego.

So it's a pretty big city.

But I think if you look at the top 20 cities in America, if you look at the billboards,

it's always personal injury lawyers.

And there's this one guy in, in Austin, in Austin's like a top 15 city, maybe.

And he says that his earnings are, I forget exactly what it says his earnings are, but

I looked him up on Instagram and he's got a collection of like 15 Ferraris.

He was in the newspaper because he had a birthday party for his daughter or for himself.

And he had like Rod Stewart or someone crazy and spent like 3 million on that.

And I talked about his home and he was donating checks for two or three million dollars.

And that was in Austin.

Uh, his name was Thomas, I think something Thomas.

And I think I know a personal injury attorney in St. Louis and he's got a mansion in Miami.

He's got a place in St. Louis where we're from.

I mean, I think some of these guys could, could really roll in it and re netting 10 or

20 a year.

Yeah.

This is, it's wild.

And I like that idea of the, the, the gym launch for X, um, I think you're right with

lawyers.

I'm going to read this right now.

My, my father-in-law has senior living facilities and he's always like, you know, I'm like,

how's business?

And he's like, oh, it's good or it's bad.

But his thing is always just like, you know, we have a 64 bed facility and every bed in

the facilities.

So like, let's say, so this is like a senior living care center.

So basically what he does, his model is like, he'll buy one.

So say it has 32 beds, but it's permitted for up to, up to 80.

And just the current owner like doesn't really have the motivation or the construction experience.

And so he'll, he just looks for that first.

He's like, all right, you have a good business and I can expand, I can just double the number

of beds, which will double the net income of this roughly, which will double the value

of this property.

So if I buying it for four, this will be worth eight to 10 by the time I'm done with it.

And I got to put in 2 million in construction, just round numbers, just for, for argument's

sake.

Then he has a management company that will actually like run the thing.

Cause I was like, dude, do you know how to run a senior living facility?

Like, isn't that hard and weird?

And he's like, well, like, I don't go there.

Like I, I heard this, I found one really good property management company and they've run

all my properties.

And I was like, wow.

Okay.

He's like, yeah, she's been doing this for 30 years.

That's what she does.

And like, she, you know, she gets a cut.

And then the other thing he was saying, who's like, you know, it's all about occupancy, right?

Just like any hospitality type of business, you know, every bed, they pay us on average,

let's say six to $8,000 per month.

So you know, if we just get like four more bookings, you know, these are, that adds an

extra whatever, you know, $30,000 a month or whatever to our, to our revenue, which is,

which is great.

And so he, what he'll do is I'm like, so every time I ask him, how's business going?

He's just like, oh, it's good.

We lost two clients.

You know, we're going to, we're going to place another one today.

And I'm like, I'm like, how do you get clients?

And he's basically like, oh, you know, we kind of like, she networks with the hospitals.

They know her.

So they send her to people.

Like, do you advertise at all?

He's like, no, how do I do that?

And I was like, oh, shit.

I was like, like, if somebody Google searches, like, you know, senior living near me and

like, yeah, your city name, like, do you come up?

And he's like, no.

And there's like these aggregators, like these search engines that they like, the SEL ranked

to the top.

Um, but I was like, I feel like if you just did like, dude, I knew a guy who owned one

of those search engines and he was making a couple million bucks a year and basically

he would come up on top on Google and then sell the lead for $200 to your, your guy.

And he would buy that lead and then hopefully close them to make $8,000 a month.

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Exactly.

And so I was like, you should either be buying these leads, you should set up some referral

system, you should take, you know, local newspaper ads, local magazines, like, you know, I don't

know, gotta do something on the marketing side.

He's just like, I don't know that, like, basically he looks at marketing the way I would look

at what he says, which is, well, like, just do a renovation and like take it from 32 beds

to 64 beds and then get the permits for the memory care from the city and then do this.

And it's like, what?

Like, I got to read this manual and figure out like what color the elevator buttons need

to be.

Like, I'm out.

I just can't do this.

And like, that's what dude set up a Google AdWords account, like, feels like to him.

And so I think there's that arbitrage, which is basically how many people are there that

are injury lawyers, senior living centers, pool construction companies that just simply

don't know digital marketing and like, can you build a leader, a lead gen business or

go like consult and help them and like take a share of the increase in revenue, like Jim

launch.

It just seems like that is one of, like, that is one of the easiest ways to do it.

So I got asked this question, this guy was like, hey, he DM me.

He goes, Sean, big fan, whatever the next sentence you type to me, I'm going to do it

or I'll die trying.

And he's like, I'm going to get to $10,000 a month of passive, passive income profits

after, you know, and, you know, I'm thinking either A, I started newsletter B, I do this

other thing.

And it's like all like kind of like stuff we don't either stuff we do or like topics

we talk about e-commerce newsletter or this other thing.

Which one do you think is going to get me there the fastest or the best?

Like which one's the best path?

And I was like, I don't know, dude, those all seem pretty hard to get to 10k a month.

Like, you know, if I, if I wanted, if your goal is really 10k a month, you know, I don't

know, a job will probably get you there.

But if let's take that off the table for a second, let's assume you don't want a job

or you don't have maybe the degree to get a six-figure job.

I was like, I would just do a productized service.

He's like, what does that mean?

And I was like, okay, even just skip productize, just a service.

I was like, basically find one niche of a business and figure out how what you can do

that helps them make more money.

So I was like, maybe it's just email marketing services for e-commerce companies.

Maybe it's lead gen for pool construction companies.

Maybe it's, you know, this, it's like, you know, the, the gym launch playbook where it's

like, yeah, I'll just do sales calls for you.

And like, I'll help you close X, you know, new customers every month.

Or, you know, I'll make your website convert 1% better, you know, through a series of experiments

and you pay me a flat fee of four grand a month.

And like that 1% for you is going to be worth at least 10X more than that, you know, these

are the simplest things.

I was like, and then what do you do?

How do you get clients?

Like, let's assume you don't have any money.

You create content that just talks about like, for example, if you're doing conversion rate

optimization for an e-commerce store, you just post, check out what these guys do in

their add to cart, you know, in their cart shopping cart that improves conversion by

8%.

Check out what these guys do with their email pop up, check out what these guys do with their

checkout buttons.

And we did this change and this changed this percent or like, here's a collection of the

best, you know, whatever designs for landing pages.

And people will see that and they'll be like, oh yeah, that's smart.

And they'll, one time you do it, they'll be like, huh, that's smart.

The second time they'll be like, those are smart.

And the third time you do it, they'll be like, he's smart.

Let me just hire this guy.

I just want this problem solved.

And like, you can do that and you can get to 10, 20, 30 K a month of profit.

And that is a way better path than like, I think what most people think about doing instead.

Yeah.

And also I hate that question because I get that all the time too.

I'm like, I don't fucking know, man.

What are you good at?

Like, you know, I don't know, like go play in the NBA.

Like I have to know like what your attributes are.

I hate that question.

I'm just like, you know what I mean?

It's the stupidest question ever.

I cannot stand that because they just want me to like tell them what to do.

You like that one.

They just want me to tell them what to do.

But when you have zero context, it's just useless bullcrap advice.

Yeah.

I can see that.

But also, I don't know.

I kind of empathize like, I empathize, but I think it's stupid.

I can, I can, I can understand why you asked that and think it's stupid.

I understand why you're doing the stupid thing.

I totally get it.

Yeah.

I would have asked that question too, and now I know it's not the right question.

Yeah.

But then you got to follow up with what is the right question?

Well, you just need more context, you know?

Oh, who's stupid now?

Who's stupid now?

Stupid.

I never said I wasn't either.

Dude, did you know that Elon Musk, do you know what Elon Musk has a sister?

What kind of amazing subject is that?

No, I didn't know that.

I only knew about Kimball Musk.

Okay.

Well, she's, Elon's got a sister and she owns this thing called passionflix.com.

It's basically like audio erotica, I believe, like, like, like, you know, like, uh, it's

the tagline.

I'm familiar.

Yeah.

The tagline is passionflix, get your passion on, romance on demand for $6 a month.

And it's basically romance novels, which we had talked about in your ears, I guess.

Like audiobooks.

Um, but, you know, do we, do we get credit for this?

Like does Elon Musk's sister listen to the pod because we've been talking about this

for a long time.

And I think you should tell the story because the pod's much bigger than the first time.

Tell your story about the romance novel thing.

Tell first the story about how you did it for the Hustle as a marketing stunt.

And then what you did with, uh, with our buddy.

All right.

So for the hustle, when we, the very first article we ever launched, we had to come out

with a bang.

We knew this guy who basically would plagiarize others, other people's books on how to sleep

with women.

And he would get a Filipino to rewrite it to a past the Kindle plagiarism, like filter.

And then he would game it by buying reviews and he was making 50 to $60,000 a month and

like, I would joke with him, but I was like, dude, A, this is super unethical and B, you

don't even sleep with women.

Like you don't know anything about this topic.

I can't believe you're like living this live, but whatever, he was making money.

And so we wrote an article about that when it first came out and to prove that it was

legit cause a lot of people didn't believe us, we go fine, watch, we're going to copy

this and do, and do it.

And instead of doing in like the how to sleep with women category, uh, we did it for romance

category, the romance category.

Because if you look at the, the, the liquidity of the marketplace on Amazon romance novels

has the most amount of buyers and also like the most amount of transactions, like these

women are always buying this stuff.

And so we like looked at like what the popular categories were.

And there was like women who want to have sex with like a werewolf.

There was like women who want to have sex with, um, like military people.

And so we made like a, like a, yeah, and so we made like a military guy, a rich billionaire

guy, right?

That's 50 shades of gray, a vampire.

That's Twilight.

Right.

That's yeah.

Vampire.

That's what it's like.

So we made it like a military vampire werewolf guy.

We like combined all of them.

And then we found it.

Like the title.

Really?

What you did?

Yeah.

Well, we found what we did after the title.

So we found a book that was good.

And we just like plagiarized it and then like made the title like in the description about

like a vampire werewolf military guy billionaire.

I forget.

Like it was like a joke.

We did all of them.

And then we gained the system.

So in a couple of weeks or in a week, we were the number one bestselling in a particular

category and we like changed our LinkedIn.

So like bestselling author and cause we were like, how do we get like speaking gigs now?

And which I didn't know at the time, but we actually plagiarized the largest romance

publisher in the world, Harlequin Books, and they called us.

I thought they were going to like sue us because they sent this angry email and then

in the email or on the call, they're like, look, we get it.

You're you're you're making you're not really making fun of romance novels.

You're making fun of this like Kindle thing, which we agree is silly, but you can use us

an example.

No big deal.

We get it.

But you got to take it down.

So we took it down.

So whatever.

And so I've always been curious about this industry.

And so about two years ago, three, maybe three years ago, my friend Ramon and I, we created

this website called captivating.

I don't know.

What was it called?

The first book was called Captivating Claire.

What was this?

That was the book of the book that we launched, Captivating Claire.

What was the book was a short boat romantic.

We launched a website called shortboatromantic.wordpress.com.

And we basically we got someone on Fiverr.

We got someone on Fiverr.

Shortboatromantic.wordpress.com is the least short and least romantic domain you can possibly

have chosen.

It's horrible.

And so we, we created short boat romantic and we, and we got someone on Fiverr to write

like a part one of like a, like a sexy story thing.

Like I, frankly, I didn't even read it.

And then we got another Fiverr guy to narrate it.

And then we put it on the website and we said part one of like Captivating Claire or whatever

it was, and it was like, read the story.

And then at the end it said, do you want part two, sign up here for $25 a month and we'll

send one of you, one of these every single day and we put ads on Facebook for it.

And I made like a, I found like this girl that I went to college with and I, it was

like, Hey, can I use your face on this, this website and act like you're the author and

like you're the one behind it because it wouldn't look good if it was me.

And so we did.

And we got like $500 in revenue and like 12 hours because the ad rate was crazy.

If you went to the website, people were commenting on this saying like, this story is amazing.

I love this.

I want more of this.

You saw it, right?

Yeah.

I remember the, I remember seeing the prototype and I was like, dude, Sam is a genius man.

Like I love how you spin these things up.

I love the names that you pick.

I love the, like the speed to product, speed to launch.

I love the way that you did the test, which was most people would go and spend months

trying to find an author and write a book and you were like, you know, you just were

like, okay, werewolf military, you know, blonde girl named Claire.

Claire wants to feel captured.

No.

Claire wants to feel, you know, contemplated, no, captivated.

Yes.

Sorry.

Captivating Claire.

Claire wears a red dress and bumps into this billionaire and his hand grazes her thigh

and that's it.

We got it.

All right.

We're working now.

I saw the website and I just saw your fingerprints all over it.

So I was like, I remember being so impressed and I tried, we invested in our buddy for

this cause I was like, dude, this is a great market to be in.

And if you're kind of growth hacky, you're going to do this and nobody else is doing

this, right?

It was like, there's so little competition cause most, most serious people could never

bring themselves to do this.

So it's just, you're going to compete with the other not so serious people that are out

there on earth and like I would put our skills up there with any of them.

Yeah.

And it was a good idea actually.

But the thing that was, the thing that was the thing was like, I don't give a shit about

this.

Now that did he, you know, like this was exactly what we weren't exactly fueled by this passion

to create these like sex novels.

And so we kind of like shut it down.

But a listener, a podcast listener did something like this and he spun it up, I think to 10,000

in revenue a month, like really fast, right?

Yeah.

That's what I think so.

And then also there was a difference.

I think there's a difference between like literal audio porn and then like romance novels.

And this, I think passion flicks that Elon Musk's sister is doing is the, the romance

novels on demand 599 a month.

So I actually think this is a great idea.

You know, I may say, I think this is a good idea if you're good at internet marketing

and you're like, you know, got a good sort of sense of humor about yourself.

I think that this is a, a business that will work if you apply enough pressure.

It's hard though to like stay excited about it for a long time, unless you just love selling

widgets.

In fact, our buddy Ramon, the first time I met him, you introduced me to him.

We go out to a lunch and he's telling me his life story and his life story is full of like

substance.

It's like, you know, I was raised in the Netherlands and then like, you know, I had this, I was

kind of like out on my own at a young age and then like I have, I'm a single father

to my son and blah, blah, blah, like whatever.

He had a bunch of things that were like, you know, these journeys throughout his life,

lifetime that were like, you know, these, these, I've made, you know, I train MMA.

Like he seemed like a dude who like, you know, he really kind of like, you know, was self-made

in many ways.

And then I was like, so do you like, I kind of expected him to be like, you know, so that's

why I'm working on this thing that has like this deep meaning also.

And I was like, so what was your last business?

He was like, oh, um, created a soap opera blog and I sold it for $10 million and I was like,

what?

And I was like, cause you love soap operas, you're like, no, never seen one in my life.

What the hell?

And I was like, how did this work?

He's like, and there's, he's the second episode of this podcast.

So if you scroll all the way back to the second episode, I think it's Ramon, it's one of the

best episodes ever that's been on the podcast feed.

But basically he's like, yeah, I just went on Facebook and there was an arbitrage opportunity

where like you could buy Facebook page likes, Facebook wanted to promote pages.

So you could get, you could advertise a page for like, you can get a like for like a cent.

And I just figured out, oh, cool, once I get them to like my page, I could post a link

and then I'll get into my website and like, okay, that costs like seven cents to get them

to my website.

And then Google ad sense can give me nine cents or 12 cents or whatever.

Like there's some like money arbitrage there.

So he's like, so then I just had to figure out what is the, um, you know, what's the

best categories.

Like, so I spun up like 22 Facebook pages about every niche I could think of.

And yeah, his niche was, it was like, it was like WWF wrestling and like soccer and like

politics and just a bunch of like crazy stuff.

Yeah.

Oh, every interest you could think of.

And he's like, okay, which one's the best?

And he said the top three I think were wrestling.

Number one was like right wing conservative politics, which, you know, turned out to be

like what Facebook, you know, really overran Facebook also.

And he was like, I just don't want to do this.

It doesn't make anyone happy.

Yeah.

Yeah.

And then the next guy, I'm going to scratch that out.

He goes, then the next two are wrestling and soap operas.

And he's like, all right, let's do soap.

He never really told me that part, but whatever.

So details.

So he, he's like, all right, well, what do people care about?

They care about like spoilers.

Like what's going to happen on tomorrow's days of our lives?

And it turns out you could just like buy or like you could just sign up to get the like

the sneak peek of like the synopsis of what happens tomorrow.

And he would just like publish that as a long form thing and he'd have, he hired some people

to write for it.

And so some women were writing for this stuff, whatever.

So he was doing that.

And he ends up selling the thing for 10 million in cash, basically.

It was making like 3, 400,000 a month in profit.

It was very profitable.

Yeah.

And so you, you met him, he reached out to you from the hustle.

He goes, here's my story.

You know, I want to tell it.

And you were like, no way.

This sounds fake.

And he's like, well, here's my analytics and here's my bank account.

Like go ahead and look.

And you were like, what?

And you guys met.

And yeah, you guys are like best friends.

And you were like, how do you produce me?

You're like, hey, in the email, you go, Sean, meet Ramon.

And you're like, Sean's a good buddy, smart guy, nice, like, you know, normal interest

stuff.

And you're like, Sean, this is Ramon.

I trust Ramon with my life.

I was like, that was incredible.

Incredible.

And I remember that cause it stuck out to me, right?

It was like, so bad.

It was one of those writing things I'm like, wow, that was amazing.

And then I met Ramon.

And I also, now trust Ramon in my life.

He's just that kind of guy.

And so he told me at that meeting, he goes,

I was like, so you'll just work on whatever

or for your next thing,

or you can do something like soap operas or whatever.

He goes, you see this cup?

And it's like a little like, you know, at a restaurant,

the water cups are the shitty plastic ones.

He goes, if I could just move this cup from here to here

and it's like, I make a dollar doing that,

then I'm a cup salesman.

Like he's like, I'll sell anything.

Like, and so what ended up happening was

he was going to do this romance thing.

And you guys spun up this test and it started to work.

And, but one of his other businesses that he had bought

was like started to work even better.

And so he just kind of, he tried to do both for a little

while, but he's like,

and that other one was equally as weird.

It was a dog ramp business for wiener dogs

so they can get on the couch.

Yeah, actually it's even worse than the plastic cup.

He's like, do you have a wiener dog?

I know.

Well, if you did, you know that if they tried to jump

on or off the bed, they could get hurt.

I guess so.

Yeah, we make it sell ramps for wiener dogs

to get it on and off the bed.

I was like, what?

And he was like, yeah, we'll do like,

you know, seven million this year.

I was like, what the hell?

And so, you know, then that business grew like crazy

or whatever.

And so I was like, wow, this guy is like, you know,

this guy, he was just so different

than everybody else in Silicon Valley.

I loved it.

I loved how different he was.

He lived here, but it was like an alien

living in Silicon Valley.

Like he just did not have anything to do with software

or venture capital or like high tech stuff.

He was literally like a cup salesman wandering

around Silicon Valley making millions of dollars

selling like the most arbitrary, like, you know, gadgets,

like, you know, fidget spinners to, you know, like elderly.

When I first met him, he was wearing like sweat pants

and like a shirt with holes in it and like old Jordans.

And I was, and he's like a huge like big white dude.

And I'm like, and he has an accent, you know?

And I was talking to him like, what?

Who is this guy?

And we start walking back to his car

because I was going back to my office

and I was walking him to his car

and I see he had a brand new Tesla at the time.

The nicest, fanciest Tesla was like $150,000.

I was like, oh, sick car.

He was like, thanks bro.

Had to pay all cash for it

because I don't have a credit score.

And I was like, what?

I guess you're legit.

Yeah, we make him sound braggy,

but he was the opposite of braggy.

Like, he'll just be like,

like he'll just show up with something

or like, I don't know, like he'll do something

that you're like, that makes no sense whatsoever.

And then when you dig in,

it's because he like always takes the hard weird path

to do stuff in this hilarious way.

And it's what makes him incredible.

I love it.

Yeah, he's crazy.

Like he got diagnosed with like a herniated disc

and then like on the way home from the doctor,

like signed up for an Ironman.

And it's like, what are you doing?

Why are you choosing?

I did the Ironman with him.

Why must you choose violence?

I did the Ironman with him.

It was me, him and Suley.

And Mermon literally got last.

He got last that he was so slow

that he didn't train at all.

He just showed up.

And when he got, and when he showed up,

he had this bike and he was like,

hey, could you show me, show me how I use these shoes

that clip into the pedals?

Like you didn't know how to like,

he was like riding his bike for like the first time,

like taking the tag off of it.

And it's an Ironman.

It's really hard.

And he got dead last, but he finished.

Like it, like there was,

they were like the golf cart was rolling behind him

and it was getting dark at night.

And they were going to try,

they were about to pull him off the course.

But he like pushed him off and he goes, I'm finishing.

Oh, that's incredible.

All right, let's do, let's do some other ones.

I got some, okay, I got, I got an idea and then a really,

I got a bad idea that I have and then a really good idea

for a company that I just heard about.

Which one do you want?

The good one.

I would like the bad one and a better one.

Do you want the better or the bad?

All right, so the great one.

There's a company called ghost that I just heard about.

So this story to me is kind of incredible.

So if you go to the website,

I think it's, no, it's a new one.

So GST, G-H-S-T, so it's ghost without the O.

I think it's ghost.io is the name of it.

Oh, this is already too new age for me.

I'm out.

No, no, no, you're going to appreciate this.

You're going to, you're out,

but I'm going to bring you back in.

So I heard about this because this guy

who's like a VC somewhere, he goes, back in 2020,

our team started to notice a big shift

that was going on with like stores like Walmart, Target,

like any big store was that basically,

remember when COVID happened

and like the supply chain shut down

and like the fucking ship got stuck in the canal

and like everything was just bad.

Like shipping container prices went through the roof.

And so everybody had like a shortage

right when demand went like through the roof

because everybody was at home.

Everybody was ordering tons of products

and we're all getting stimulus checks

and stuff like that, right?

So that's like demand went way up to shop

because people couldn't go do experiences

and supply went way down

and it was like this crazy situation.

And so what happened was retailers basically,

they ordered more to try to catch up

because nobody knew how long the pandemic and stuff would go.

And also like the stuff that got delayed

like finally showed up.

But what that created was like this huge glut

on excess inventory over a trillion dollars of excess inventory

was kind of like the guests.

And so these guys, these venture capitalists

sort of noticed this trend

and they posted this 26 page PDF

called the inventory apocalypse is coming.

And they were just like, look, we are looking at this

like a combination of people returning things,

the supply chain glut and then brands overordering

to try to keep up with like this,

the explosion and e-commerce, right?

Like there's just too much inventory on hand.

And this is all playing out now.

Like that was in 2020, 2021,

something like that.

Now in 2022, if you go look,

there's these amazing charts of like,

if you notice all the,

every brand is like discounting like crazy right now.

They're like, oh, 40% off, summer sale,

semi-annual sale, like liquidation, whatever.

And it's because everybody has way too much inventory to hold.

And so like Target and Walmart, I think have come out

and said some crazy public numbers.

Ben, see if you could find it,

like how much excess inventory is on the shelves,

some absurd number.

So anyways, these guys put this out

and at the same time, this startup gets started

by this guy, Josh and Dee.

And Dee is kind of well-known

in like the kind of like e-commerce world.

And so they go and they start this company.

Basically what they do is they're creating

like a marketplace or a clearing house.

So any, it's called Ghost

because it's like any retailer,

rather than doing a huge discount,

which kind of like, it kind of cheapens your brand,

it sort of just pulls forward revenue

that like your customers probably

would have spent full price.

But like in order to move inventory,

you kind of like, you gave it away cheaper

and you sort of eroded your premium prices, whatever.

It basically connects them to the liquidators of the world.

So there's like TJ Maxx, Ross, Marshalls,

like those types of companies,

but there's also just like international versions

of those companies.

There's like boutiques and wholesalers

that could carry your stuff.

There's basically like a way to like get rid of inventory

that's on your shelf that you're directly selling

and you could sell it wholesale

for somebody else to kind of move.

You'll take a discount with them

and that's better than giving a discount

to your customers who like,

then they'll get trained to expect

and wait for 30, 40% discounts

rather than paying the premium price.

I'm back in.

And so.

This is awesome.

Dude, I knew you'd come back in.

Their site has five words on it and it's beautiful.

I look at their site and it's literally five words.

We make your inventory disappear.

And the, but the way that it looks, I love it.

And there's like a smoky cloud,

like a go like something evaporated right behind.

Yeah.

And then basically what it seems like what they're doing

is they're creating a private marketplace.

So this is key, right?

Like it's gotta be private, it can't be public.

And it's a marketplace between your retailer

who has excess inventory

and these wholesalers and liquidators

who will take this sort of like excess inventory.

They'll pay, you know, they'll get it at a huge discount

and then they'll flip it on their own.

That's their business.

So it's connecting these two

through this B2B marketplace.

And I think the thing is growing like crazy.

So I think they said, let's see, in the first year,

I believe they got to

multi-million dollar net revenue, so not GMV,

profitably, and they're like not even launched yet.

Like you gotta like sign up to do a demo

and shit like that with them.

But just knowing what I know about like

what's going on in e-commerce,

I could tell you this thing is gonna be big.

Like I need to chase these guys down to go invest in this

because this is a real problem.

And marketplaces are the best type of internet business.

But like it sort of feels like all the,

it's like all the good ones are tailed,

the good guys are taken.

It's like all the good marketplaces are taken.

Like someone did it for, you know,

Amazon did it for this, eBay did it for that,

you know, Etsy does it for crafts.

It sort of feels like there's no marketplaces left.

I think this could be one of those

multi-billion dollar marketplaces that comes out.

Well, it's not a marketplace, it's just software, isn't it?

No, it's a marketplace.

They're connecting buyers and sellers.

They're connecting the wholesale to all the retailers.

But so the fee, they don't charge a fee

to the people for using their software.

It's just they'll set it up for free,

which is probably it's a huge integration process.

They set it up for free and then they make the transaction,

they make a transaction fee.

That's my guess.

So I think it's probably similar.

I think one of the closest analogies is a company called Fair,

which also does something similar.

So Fair is like, I have an e-commerce brand.

I want other retailers like, you know, Suzie's, you know,

gift shop to carry my product.

Well, it'd be time consuming to go find

all the Suzie's corner shops, contact them,

sell them my services, create purchase orders,

and like manage that whole thing.

So Fair created a marketplace to do that.

And it's a like $10 billion company or something like that.

It's like one of the faster growing startups that exists.

This is doing that, but more on the like larger

liquidator types, like more like the TJ Maxx,

Ross-like types versus, you know, just like kind of

so-and-so's boutique shop that wants to carry your stuff.

Yeah, this is sick. Yeah, you're right.

I mean, this is actually amazing.

I'm eager to see how this plays out.

There's nothing on the internet about them though.

So like when I research it, I can't find a thing.

Yeah, I think they literally just came

out of stealth yesterday, basically.

So that's how we saw it.

Let me tell you, okay, now can I tell you my bad idea?

It's also in the e-commerce space.

So I don't really want to put this.

Let me sell you, let me sell you on this.

Let me turn on the charm a little bit.

Sam, you're a good looking dude.

In fact, I would say whatever you wear tends to look good.

I feel like if I almost wore that same shirt,

it wouldn't look as good, right?

Because you got the body, you don't need,

you don't need to go pay, you know,

crazy amounts of money at, you know, whatever.

Scotch and Soda, our favorite brand here

at my first million.

You don't got to go pay for the fancy stuff

because honestly, if you dress in basic blacks

and whites, neutral colors, you'll look good.

And in fact, there are a lot of people

that are out there that may not be as fit as you,

but they do subscribe to the same philosophy,

which is they're kind of just want to opt out

of the fashion game.

Like I went to Lululemon to go,

I just wanted something that's high quality,

that fits well.

And I went and I found a pair of shorts and a t-shirt

and the shorts were $85 and the t-shirt was like,

you know, whatever, $77, verb one, right?

And so if I just wanted to have really awesome basics,

like high quality basics that are premium,

premium like material and fit,

but I don't care about the brand name.

I'm not looking for the status.

Where would I go today to get that?

Do you have a place in mind

where I might go for something like that?

For playing t-shirts, clean, fresh teas,

those are my fave, $10 t-shirts that fit pretty good.

And that's mostly it for basic shit.

And so there's that, there's like, let's say, italic.

I think italic does this with,

I think, I don't know if you're also an investor in italic,

I am, but like, they do it with cool stuff like handbags

and scarves and like a lot of designery type of stuff.

It's like a wider selection.

But I think that somebody can go create the Costco for clothes.

And what do I mean by this?

I think you can create a business model

that flips it on its head.

Instead of paying the 4X, 5X, 6X, 7X markup

that you pay today, when you go buy a shirt

and you buy a shirt for $25,

that shirt probably costs $5 to make.

Is that true?

Yeah, so you're gonna, I think on average,

you're gonna be paying something between 3 and 4X

is like a normal markup.

And then once you get into like Lululemon and luxury,

you're gonna be paying more like probably 6 or 7X

as my guess here.

They're public so you could go find their actual like margins,

but like, let's assume that's-

What about like a Louis Vuitton thing?

What about like a $500 Gucci shirt?

Those are different.

You're buying those literally for the status.

So let's put them as a separate category.

I'm focusing on more of like,

you go buy something from Nike

or from Lululemon or Allo Yoga or like whatever.

These brands that are like,

you're just trying to have a high quality version

of a fairly basic thing,

but there's like some status component.

What I'm saying is let's strip away the status.

So I'm saying-

Yeah, basic girl stuff.

Yeah, you create a company called Neutral.

And Neutral basically just,

it opts out of the fashion game and says,

first of all, I don't need your status.

I don't need your brand name.

Second of all, I don't need your fancy designs.

Third, I don't need to pay five X markups

because what a waste.

Like what if I just wanna pay

for the actual cost of the goods?

And so what it is is a membership like Costco,

where Costco's model is you pay whatever,

a hundred something-ish bucks a year for the membership.

And then they give you all the groceries

at cost plus 10%.

And the 10% is just they're like the labor

and the stocking and the stuff it takes

to actually like move the goods around.

And so because of that,

you get incredible value out of Costco.

Moms love shopping at Costco for that reason.

And they're not sacrificing on quality.

They just are sacrificing on the fluff,

the packaging, the branding, the shelves,

the store experience.

And they say screw that.

I don't need to have a fancy display in the store.

I don't need to have fancy packaging.

Like just give me the stuff raw.

I'll pay the actual goods cost plus 10%.

And I'll pay you the membership fee

because hey, for me, I make back the membership fee

within my first month or two of shopping with you.

I think somebody could do that with all basics for clothing

and just say, we're gonna go get the same quality

as like whatever the highest quality fit

and materials are for like these fancy lemon type brands

and just provide it at the actual cost.

So you'd be buying like that same shirt for $8 or $9.

And it's a step up from like Haynes and H&M or whatever,

but you're getting it at,

and the marketing is that, hey,

you're paying nothing for the brand name.

In fact, there's no brand on this.

It's like brandless, right?

All you gotta do is pay the membership fee

and make this happen.

Now the counter argument is there wasn't a company

that tried to do this called Brandless.

They tried to do it like home wear and shit like that.

They went out massively out of business.

I think that was harder.

I think it's amazing.

I think the problem, there's basically like,

I asked myself like two or three questions

when I'm like looking at which projects to start.

It's basically like, do people want this?

And can I pull it off?

This one falls into the second category.

Do people want this?

Yeah, obviously, it's not gonna be hard

to get people to buy this shit.

Can I possibly pull that off?

That sounds so challenging.

Like your experience part seems challenging.

Pulling it off.

Like what?

Like getting the products,

like just the logistics of the rest of the effort.

Having tons and tons of skews,

like that seems really hard.

Trying to get members to sign up profitably

seems a bit of a challenge.

Is Italic able to get,

do they have any profit or no?

I mean, I can't really say if they have profit or not,

but like, they're doing well as in they're growing.

So they are getting members to sign up.

People are buying into the value proposition.

They're retaining.

The question is like, there's some payback period.

And is that, if that payback period is like,

one month, wow, this is one of the best businesses ever.

If it's 12 months, okay, you know,

it's going to be, it's going to be more cash intensive.

Well, you're the, you have an e-com company.

Do you think, would you ever work on this?

I wouldn't work on it just because knowing what I know now

about e-commerce, I'm like, oh, there's easier ways to win.

But if I was going to work in e-commerce,

I think an idea like this is a better idea

than 99% of e-commerce ideas.

Why would you do?

Because I think you'll end up with subscription revenue.

I think you're differentiated.

And I think you appeal to the lowest common denominator.

So you're like, you're not, like everybody needs shirts.

So like there's some brands like Cuts and Fresh Clean Tees.

These brands have scaled to like 100 million plus in revenue

in, I don't know, three or four years.

And you look at it, you're like,

dude, really it's just a t-shirt brand?

And they're doing just the t-shirts like, you know,

well like this, they're not offering it at the factory cost

and they're not offering it on subscription, right?

So that's a key difference here.

But the fact that they've been able to scale

that much without it, to me is like extremely impressive.

And it just sort of speaks to the fact that like,

everybody needs shirts and it's like an everybody problem.

Whereas like, my e-commerce are like,

we talked about Ramon's dog ramp thing.

Like that only works if you have not only a dog,

but a small dog, not even really a small dog.

Like a small dog that might get hurt

and can't get up and down stairs or a bed very easily.

And you want that dog in your bed.

That applies to me.

That applies to me.

Like I have three of Alpha Paws ramps in my house

because like my dog is like this tiny little baby dog.

You have like this massive self-sufficient dog

that like, you know, has like a college degree.

So like, your dog doesn't need like a hand me down

to like, they are like a ramp to like, you know,

get to help them up, you know, onto a couch.

Sorry.

Dude, my dog, the dog doesn't even drink water from a bowl.

I have to like carry her to the sink

and I, my hand is a small bowl.

My hand is a small bowl

and she drinks only fresh water from my hand.

Just keep it outside for a week.

It'll toughen up.

Like that's crazy that you do this.

Oh, she doesn't even go outside, man.

How are you so soft, dude?

You just interviewed this guy, Rich Roll,

who like does all these interviews and shit

and you're like, you're like the least,

like you don't even leave your house.

Yeah, he was like, yeah, I did this competition.

It was, you know, fantastic challenge,

300 mile run across three nights.

And like, I was like, what?

Like, you know, I was like, you know.

I went to Target last week.

Yeah, like, no, I didn't.

I Instacarded from Target last week.

But like, I had to step foot outside

to bring the groceries into my home.

And it was like, my toe got a little cold.

I was like, how are your dogs that bad?

You know, whatever, you know, like dogs

start to look like their owner.

Like, you know, my dog is like a spoiled little brat.

And I'm a spoiled little brat about life too.

I don't know, it's good, we suit each other well.

When my dog was young, like every once in a while,

like I would just be like,

I'm just not going to feed you until you behave.

And it worked.

My dog doesn't eat dog food, nor does she like chicken

or like anything that normal.

My dog only eats clover 4% cottage cheese

that's freshly scooped into her bowl

mixed with a little bit of dog food

with an appetizer bone before it.

She won't eat it if you don't do that.

She's like, cool, I'll die.

Like, I'll just die.

If you find bloods on your hands,

if you just want me to die,

like she'll go five days without eating

unless she gets her cottage cheese.

Oh my God, that's your fault.

This is crazy, I can't believe you.

For sure it's my fault.

How old is the dog?

When will it die?

Oh, well bro, come on.

I mean, like how long will you?

When will it die?

How long will you own this animal for?

Forever, 100 years.

That's how long I've owned my dog for.

My dog is getting close to dying

and I'm gonna be hilarious,

but I'm getting his face tattooed on me

and I'm just, I'm gonna have a tattoo

of a massive pit bull face on my body

and I think it's gonna be the greatest thing ever.

They're gonna, like people are gonna,

I'm just gonna be like this,

this like walking, like what the fuck are you?

Like this like yuppie bougie tech guy

with pit bull tattoos on him.

I'm gonna be like driving,

people are gonna be like,

they're not gonna know what to think.

It's gonna be wonderful.

Yeah, that's gonna be not even

in your bottom three worst tattoo.

No, no, no, no, no, no, no, no, no, no, no, no, no.

I've already said like 12 year olds, we should leave.

We should leave.

Yeah, Ben you gotta just stop the recording

when we cross whatever that line is.

You gotta just be like, like we won't even realize

that it stopped recording just like that.

Don't worry about it.

It's for your own good, I cut you guys off.

Like the elementary school teacher like Sam. We took a gold gold star off your chart after that comment

By the way, you weren't here the other day Ben and we were like talking about something and we were like shit

This sucks without Ben like our moral compass. We don't know if this is right or wrong keeping you guys on the straight and narrow

All right. Well, what do we think? I think that was pretty good

I feel like I can rule the world. I know I could be what I want to put my all in it like no days

On a road let's travel never looking back

Machine-generated transcript that may contain inaccuracies.

Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk about easy ways to make 10K a month, fatFIRE, Elon Musk's sister's business, and Shaan's high quality retail clothing idea.
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Links:
* My First Million Marriage
* fatFire post about Attorney
* PassionFlix
* Ghost
* Italic
* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
* Want more insights like MFM? Check out Shaan's newsletter.
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Show Notes:
(01:35) - MFM leveling up
(03:25) - Courses that improve your webcam setup
(06:20) - The My First Million marriage
(10:35) - 38 Year Old Lawyer worth 16 million
(19:45) - Best ways to make $10k a month
(24:25) - Passionflix
(27:55) - The legend that is Ramon Van Meer
(39:35) - Ghost
(46:20) - Shaan's retail clothing idea
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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
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