My First Million: Thanksgiving Special: Great Finds (Products, Apps, Media)

All right.

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All right.

Back to the show.

What is it about this writing style that's so slippery that I just can't get, it's like

a TikTok feed.

I can't get out of it.

I would say it's like more like a door where you kind of got to go knock and take a leap

of faith that there is something on the other side of this.

You can't see exactly what you're going to get until the door opens.

All right.

We're live.

Cool sweatshirt.

What's going on?

Oh, dude, I already told you.

I couldn't, I can't talk about it on air, but I am, you know, there's some days where

a fire, there's a fire on the third floor and you got to grab the extinguisher and go put

it out.

And so that's what I've been doing today is putting out, and I'm glad that I did this,

which is we had a bunch of family coming into town for Thanksgiving.

Wife was like, oh, yeah, it's great.

We got my sister coming.

We got this person coming.

This person's coming from India.

I was like, oh, God, okay.

She's like, you know, we should host Thanksgiving.

I said, you know, I love the giving spirit.

I love the idea, but we're not hosting anything on Thanksgiving.

Why?

Because we have an e-commerce company and Black Friday is the biggest sales day of the

year.

And she said, well, what are we going to do?

It's just going to sell online.

Like we're not going to go to the warehouse or something and go fulfill it.

Yeah.

So what do we need to do?

I said, sometimes you got to create space because you just want to be available.

You want to have buffer.

You don't want to be fully booked in case you need to do it.

Maybe you have an idea that something you could do to drive sales or in this case, what

if shit absolutely hit the fan and you had to do something to recover, which is exactly

what happened today.

I created space.

My COO was like, oh, I'm just going to go pick this person up from the airport that day.

It should be no problem.

Guess what?

She's in the car.

The shit's hitting the fan and she can't get to a computer and she did not create enough

space.

And so that was a great lesson.

That's an evolution for you because you are not the man at creating space.

I was not a space creator.

That's come with, you know, some gray hairs and wisdom is this idea.

So I'm glad I did it because shit's hitting the fan today and, you know, I'm just hoping

that.

I told you before this.

You know, my, my safety, my savings, my under the mattress savings of good luck needs to

be cashed in today.

I'm just, I'm reaching under the mattress.

I'm hoping it's still there.

I feel like I put it there.

I'm hoping that good luck is still there.

I need it today.

Well, okay.

So I've got, so what we're going to, we're going to talk about products and media that

we like.

But and I have a couple of things.

I have one thing in particular that's going to make a difference on your day today, actually.

Okay.

We can talk about it later.

But so today's episode is we're going to talk about products and media that we've consumed

throughout the year that we think are cool.

Cause I like talking about gadgets and media and so do you.

The stuff that you talked about laps last episode was actually quite amazing.

That article about data and how it's easy to read data just kind of like a great find

is kind of.

Is that the idea?

Great finds.

Exactly.

We've had this year, whether it's a product or it's a piece of content, great finds.

I think that's in the, the Thanksgiving experience, like, you know, being thankful for it, but

also people have time over, they hopefully people are creating a little space, you know,

you spend some family time and, but, but me, people have time over the holidays and there's

a good chance to either buy this as a gift for yourself or somebody else or to just

check something out that you haven't tried before.

All right.

So when I started the hustle, I used to look at how many people had cold email in order

to buy ads in our email.

I would look at how many people I got the phone and then I would look at how many people

followed up and how many people signed a contract and then how many people actually

paid and bought ads.

I thought I was a genius because I figured out very specifically how many people I had

to call to get X dollars and I was like, great, all I got to do is call this many people.

It made my life so much easier than just guessing.

Well, turns out this is a thing that has existed forever.

It's called a pipeline and if you do it well, you can predict how much money you're going

to make every single month.

And so you just kind of go out and get more salespeople or you go out and do more cold

calling or cold emailing or you create more content and get more leads, whatever.

When I was doing it, I was doing it by hand and that was a huge pain in the butt.

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You can see what's coming around the corner.

You can see how big the quarter is going to be, how certain months are going and spec

deals to see if you're on track.

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to use HubSpot and it kind of changed the game for me.

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All right.

Well, let's start.

Do you name one and I'll name one or I can name a couple.

What do you want to do?

Okay.

Let's do, I think we both have an app that we really like, two different apps.

So let's do the category of apps.

So what's a great find you had that's an app this year?

Okay.

Unfortunately, a lot of things I might name are going to involve fitness.

A lot of them are going to be money related.

Fitness influencer life, bro.

A lot of them will be money related though, actually, and relaxation and mindset.

So the first one, zero.

It's called zero.

I believe Kevin Rose started it.

Okay.

So I never thought that I was intermittent fasting, but in order just not to overeat

throughout the day, I just wouldn't eat breakfast.

Turns out that's called intermittent fast.

That's not why I did it.

This app called zero.

It's free.

They have a paid version, which honestly, I don't think it does anything, but the free

version you say when you had your last meal and it just tells you don't eat until and

then you, in my case, it's 16 hours.

It's awesome.

I love it.

I can't believe how that one app actually makes me want to stick to it as opposed to

when I'm on my own.

So that's, that app has made a meaningful change in my day.

What are you fasting?

You're doing 16 eight or you're doing more intense than that.

I do say, I do 16 eight.

So basically I'll stop eating at eight PM and I'll eat again at noon.

Right.

So that means 16 hours and not eating eight hours eating.

And when you eat in your eight hours, are you like, you know, eating kale salads or

are you eat whatever you want in those eight hours?

What do you want?

I don't eat whatever I want.

I usually eat meat and vegetables.

That's what I work hard at.

Do you portion size or no portion sizing within that eight hours?

You're fine.

You eat to your full.

Yeah.

I portion control.

Yeah.

Definitely.

I eat very, yeah.

For sure.

I try to eat 2,500 calories.

A day.

Good.

Yeah.

All right.

So I have anything else on zero.

I think that's a, that's a good one.

That's it.

I've tried the app as well.

I like it.

It's a super clean interface.

It's like, I like apps that just do one thing really well.

And that's what that does.

Okay.

Here's an app.

I think I've talked about this, but I got big into breath work.

And so there's two apps that if you want to have kind of like a happier life, there's

a lot of apps that will distract you Instagram, Tik Tok, whatever.

There's apps that will make you more productive, but they'll distract you from the real world.

That's like email, Slack, maybe Twitter.

And then there's apps that actually center you and ground you.

And so my phone had enough of the distraction apps.

I had enough of the productivity apps where I was lacking was, hey, how can I use this

magic wand?

That's how I think of my phone.

It's a magic wand.

I make, I just, I install an app and that's like a spell that I just could do some magic

thing.

I can get food to appear at my doorstep or I can, you know, summon a car or I can do

all kinds of different crazy stuff.

I can put my, you know, my mom thousands of miles away, her face can show up on my phone.

Well this one gets me grounded.

And so there's two apps I want to call out one.

I think we've talked about four is called the five minute journal.

I ended up meeting the guy who made this app.

I didn't know that was an app.

I thought it was a notebook.

There is a notebook and then there's the app apps.

Oh, that's cool.

It's a paid app.

I think it's three bucks or five bucks or something like that, which is so funny because

when I saw that I was like, I don't pay for apps.

And I was like, wow, like my threshold for paying for shit on a phone is so low compared

to like, you know, a parking, it's a parking meter, but I get to use this app forever.

That's some guy created and coded and makes it do all these things.

So five bucks and what it does is you open it up and it basically just has like quote

while it loads.

It's always a good quote.

The dude, they have good selection.

And then it basically says one of three things you're grateful for today.

And the act of writing those down is great.

It's looks great, you know, not to get super cheesy, but basically the more grateful you

are, the less stressed you are.

You cannot be grateful and stressed at the same time.

You cannot be grateful and afraid at the same time.

You cannot be grateful and angry at the same time.

So if you just want to not be any of those bad things, just focus on being grateful rather

than not being whatever.

It's like when you tell somebody relax, when they're really pissed off, guess what?

They don't really relax very well.

So you're telling somebody to not be angry or not be stressed doesn't work.

But getting somebody to shift their focus to being grateful works actually really well.

What questions does it ask?

Just as what three, what three things happen today that you're grateful for?

And it's today.

It's things that happen today, not like what are three things in your life that you're

grateful for?

Then you just sort of monotonously you say, my health, my family and my friends.

It's like, no, what happened today that I'm grateful for?

What's a moment of today?

And then it forces you to slow down time because you're like, shit, what did I even eat for

lunch today?

What did I do today?

And then you're like, you think of one thing and you're like, God, there must have been

something more than that that I'm grateful for.

You kind of suck at it the first day and you suck at it the second day.

By the third day, something happens during the day and you're like, I'm going to write

this in the app tonight.

That's the thing.

And so it forces you during the day to actually take note of what you're grateful for, which

makes you a more grateful person.

All right.

So let me just tell you something really quick.

So Andrew Huberman, one of the things on my list, Andrew Huberman recently had a new

video come out, come out called the science of gratitude and how to build a gratitude

practice.

Andrew Huberman was on our podcast.

He's got this amazing pod and YouTube channel where he talks about the science behind different

things and how you can use it to help you.

And his latest thing is on gratitude.

And he says that he's been doing gratitude.

And I don't want to get into the science, but basically there's something about like

the prefrontal cortex and how gratitude actually releases double mean and it's proven to make

you more motivated and happy.

And he said a lot of people, including him, did exactly what you did and he goes, I think

that's works, but we have loads of studies that show that the actually slightly more

effective way is to do one of two things.

And I believe those it is, um, you try.

So the most effective thing is that you, you read or you remember, you read something

that someone has written to you.

And so someone's expressing gratitude to you.

Of course, that's not entirely practical, right?

And so there's a few things that you can do.

The first thing is that you can think of a story when someone was helpful to you.

And if you, if you focus hard enough, it actually feels real.

And the second thing that, that, that I do mean, my wife is every couple of days, we

have a set time that we sit down and we say, here's what I'm thankful.

I'm thankful that you did this.

And then the second thing that you can do is you can actually think of a story in which

my wife just do the opposite.

We just say everything.

We hate about each other every two days and, uh, and then we get it off our chest.

Yeah.

She loves, she's really good at the game.

I'm getting better.

Uh, it's just, it's a good thing.

It's called the hateful eight.

Just eight minutes.

I'm just like, hey, to go to each other.

Um, and, uh, the second thing that you could do is you can think of a story of, of someone

being helpful to another person.

And they put these guys, I believe in a MRI and they scan their brain and they watched

a movie or a story about Holocaust survivors being helped and surviving.

And it like changed something in their brain and it was proven to make them more motivated

and happier.

So why is that the most convincing thing ever?

Everything that they're like, they did an fMRI study, they scan people while they watch

this, the brain lights up like a Christmas tree.

It's like the most like that's the most I'm just going to make that up whenever I want

to be more convincing with my thing.

I'm like, yeah, people who buy my, my power writing course, uh, we've done brain scans.

It shows that actually they're there.

You know how there's a part of your brain you can't access with this course.

You actually access it.

The scans, they speak for themselves.

I did a transcendental meditation thing and, uh, it's like a style of meditation and they

like, I went to the seminar and they're like, it's proven with brain stands to be different

than mindfulness.

And I was like, really, I mean, like you're both, you're the kind of the same thing.

You're being quiet and just like, like, I don't understand how, but anyway, that's what

they said.

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So anyway, go ahead.

Your second thing.

Well, one more on that.

Gratefulness thing, there's one other technique that I, it's less convenient, but when you

do it, it's awesome.

It's called flooding.

Have you ever heard of this?

No.

All right.

Flooding is when basically you create a flood of memories of great moments in your life.

The easiest way to do it is you open up a photo album and you flip through it or you

go through your camera roll.

So if like me and my wife, we get together, we'll have our camera roll open and we'll

just be showing each other photos from, you know, three years ago.

Remember that trip?

Remember that day?

Remember this thing we did?

Laughing about it?

What happened that day?

And just if you just do that for even 10 minutes, you just revisit those photos.

I'm not a big photo guy.

I actually hate taking photos in the moment.

I find it to be just incredibly like off-putting and my wife's like the opposite.

She loves taking photos of everything, but I got to admit this flooding shit is amazing.

It works.

I literally love her more after we do it because I remember all these amazing times I've had

with her and I don't have to try.

I just like look at the photo and it's there.

It's better than my imagination.

So that's what you're going to have to do today in order to get over your heartache,

your money loss.

I know.

I know.

We'll have to figure it out.

One more app?

One more app.

So the other app is called Other Ship.

So this just came out.

I invested in this thing because I'm a believer in it.

I struggled with meditation.

Meditation was very hard for me.

So even though I was friends with the founders of Calm and they gave me a free account or

whatever, never really used it.

I didn't get myself to enjoy doing it.

And I'm the type where if I don't enjoy it, it's just very hard for me to stick with anything

I don't enjoy.

I don't have enough willpower, don't want enough willpower out of what it is, but I'm

not great at it.

So I wanted the benefits of meditation, but I didn't enjoy doing it.

Breathwork has become like a revelation to me.

It's a form of meditation.

It's very similar, but focusing on breath at a guided breathwork session.

So I've tried Wim Hof.

Loved it.

It was a great app, too.

It's a free app.

And other ship is like a souped up version of Wim Hof.

And this guy, Robbie, created it.

He's amazing at it.

He guides a lot of the meditations himself.

He built his own like home oasis in his, he was like really early at Ethereum.

And he like, he was the first marketing guy at the Ethereum Foundation when it was like

whatever, you know, 60 cents or some shit, it's like mega rich.

So he got like, you know, even with barely putting any money in, he got like kind of

loaded and then he sold some of it and was like, okay, I'm going to turn like half of

my, I'm going to make this huge like kind of cabin out of the garage type thing, like

a mega garage.

He turned it into like this like 20 person sauna plus cold plunge plus like amazing meditation

room plus greenhouse and all this other shit.

You went to it.

No, he's invited me.

It's in Canada.

I haven't gone yet, but it's amazing.

He hosts a lot of people there.

He's invited us actually.

So you're welcome to go anytime.

And they do like guided, whatever, like micro dosing LSD, if you want to do that or whatever,

no, you can do, you can do anything, you can do anything in this place.

Long story short, he got really into breathwork along this journey and create now this is

what he does.

He's like, I'm going to, I created this app.

I'm going to, I'm going to bring breathwork to the masses and I do it every morning and

it's amazing.

So that's my other ship is the name of the app.

All right.

I dig that.

All right.

I'll tell you one.

All right.

So there's this subreddit that I go to and I love it.

It's called a fat fire.

And the idea is people who want to retire relatively young with a lot of money so they can live

a fat life without working.

And there's this guy.

And so basically if you post on there a lot, the mods, the community leaders of the subreddit

will verify your net worth to make sure you're not full of shit.

By the way, did you have a goal like this?

Like I want to retire by X age or I want to be like this wealthy by this age.

What was your like, how did you phrase your goal?

I wanted to have $20 million by age 30.

Gotcha.

All right.

That's what I wanted.

That was my goal.

I created that goal when I was like 19 or 20 years old.

I mean, I can't confirm or deny, but you know, mission accomplished is what I would say.

I sold my couple.

I achieved it at 31.

I sold my company at 31.

And so that was my goal because I asked a rich person who I knew, I asked him, how much

money do you spend a month?

And they told me $60,000 a month.

And at the time I was like, I don't know.

Like I can't imagine there's a world where I'm like, that just sounds crazy, but whatever.

Like I asked like eight people and this person had the highest number.

And I was like, okay, I'll just do that because I'll be conservative.

And then if you withdraw only 3% of your 20 million, that gives you like $600,000 a year

to spend there.

That's that number.

So I just fire philosophy and fire stands for financially independent retire early.

Yes, so you can, you can, you can spend a percentage of your portfolio of your liquid portfolio

and basically it continues to grow.

Have enough money that the earnings, the sort of compounding earnings on the money being

invested in something safe, like the stock market, SAP 500 type of thing can, can cover

your burn rate.

So there's two things that matter.

What is the, what is the amount that I have invested and what is my life burn rate?

That's why a lot of people who like fire, they go move to like, you know, bum, fuck,

you know, middle of nowhere and they, they're like, Oh yeah, I got rid of my car and it's

great.

Now I can, you know, I got rid of everything I own and me and my wife, we only eat apple

cores and now we are retired.

It's like, but fat fire is different.

Fat fire is like, no, I kind of want to ball out.

I'm not trying to like skimp on my lifestyle.

So okay, what do I need to achieve and what do I need to optimize while still not giving

up like what I find to be enjoyable in terms of lifestyle?

Yeah, so that's how I made up that number.

And I don't even, I spend $15,000 a month.

So I don't spend even close to that, but I saw this thing yesterday, which is somebody

was saying, they posted like my company, here's what my company's revenues were for the things

that Chris Cantino, it was like companies revenues for the first seven years and it

was like, you know, 0,000, 20,000, 50,000, 150,000, 350,000, 7 million, 21 million or

something like that.

Right.

So some will slow build and then suddenly things really take off and I think they sold

their company.

It was a soap company, I think for a hundred million dollars.

I think I have that right.

Is that correct?

You know this guy?

No, I know who you're talking about, though.

He tweets great stuff.

You said his name, right?

Yeah.

So okay.

So he tweeted that and I started to get me thinking.

I was like, it's true.

A lot of success, I would say the common, you know, when success comes through the front

door, this is how it arrives slowly and then suddenly where it rains, it pours for sure.

When it rains, it pours and I started thinking, okay, is that true in my life?

And I started writing down.

I wrote down how much money I made from the age 20 to the age 31 because I also got wealthy

basically at 31 and it was like, you know, $0,000, then negative $30,000 with that first

start up.

Then I got a job and the job paid me $120,000, I thought I was doing great.

That was 120, 120, 120 and then went to 160 and then it stayed there for a bit and then

I totaled it and I said, wow, at age 31, I made more than the previous 11 years before

that combined.

And I was like, you know, this was my advice to young people always is if you're going

to take a non-traditional path like entrepreneurship or betting on yourself rather than a corporate

career track, corporate career track, you should be increasing, you know, every two years

by a certain fixed percent and you're great.

That's your lifestyle.

If you take the non-traditional path, you go try to be a content creator, entrepreneur

or something else.

It's going to be this slowly than suddenly path and don't, if you're 22, don't count

your earnings at 22 or 23 or 24.

You're going to check the scoreboard at age 30 was my motto, my advice to people or regardless

of 30 or not, after like eight or nine years, give it a decade and what you need to is total

it up in 10 years.

How did I do versus counting every year because you're going to lose, lose, lose, lose, lose,

win big and that's often the path.

So I was curious for you if you did that.

Is your path similar or if you charted it out for 20s to 30s, I don't know if you want

to share the exact or whatever, but I can share some.

I mean, when I sold, I had saved a like seven figures.

Of course that includes my wife and I, and she also worked at Airbnb.

And so Airbnb went public and she had worked there for a long time.

Airbnb went public in December.

I sold my company in February.

So it was like December 1st and then like February 1st was like that those two or three

months was like massive.

And so, but prior to that, ignore that, take her out because we don't want to put her business

out there.

So let's just talk about you in your early twenties, what were you making?

So from age 22 to probably 26 and 27, I paid myself something like two grand a month.

So in the brain, so the first year of business, I probably paid myself $20,000 for the first

year and then I paid myself $40,000 for the next two years and then $70,000 and then the

last year, that was 24k a year and then 40k a year and then you said 70k roughly.

No, it was like 20, 40, 40, 70.

So that's four years in and then the year we sold, I'd paid myself close to $300,000

and I had a few other investments, like some angel investments and like some weird things

that kind of paid off.

But basically like for the longest time, I mean, I was living, the way I rigged it was

in San Francisco, my rent was only $400 because I rented out this big place and I only had

25 grand in my name and I spent all of it to rent out and furnish this place and then

I rented it out to people who basically subsidized it for me.

So I was living like a poor person and so I was able to save a little bit of money.

I think you're living like a wealthy person really.

You were living in a place and it was only costing $400 a month, which is great example

by the way because there's a lot of people that will be like, why don't we have to San

Francisco, but I can't afford it.

All you're saying to me is I lack creativity and resourcefulness because what you did is

available to everybody.

Go find a place that's at market or slightly below market price.

And what you did, I think, is you kind of deal with the landlord.

You're like, I'll never call you for anything.

Yeah, I told them it breaks.

I'll fix you.

I think you live there for like a decade or some shit and you'd never set like seven

years.

You never spoke to the person.

Yeah.

I never saw him.

I had not one set of I ever seen him.

I don't know about the house, you wouldn't know who the heck it is.

I would not.

I don't even remember what he looks like.

I couldn't even tell you what he looks like.

I think his name was Chris.

And so you cut this deal and you were like, look, I'm, you basically became the landlord.

Well, I showed, I showed up and I was 22 and it was a $4,000 or five.

I forget how much was it, $4,500 a month for a four bedroom house.

And he goes, is it just you?

I go, look, it's just me right now, but I'm going to get like some friends to move in.

I'll like sign a lease, a sub lease with them and I can have you approve it.

But basically like, I'm going to pay you on time all the time.

And my, the preferred relationship you and I have is I never see you again.

And are you okay with that?

And he goes, yeah, he goes, don't, don't be late.

And I go, okay, deal.

And we were never late.

I never, one time I, I'm an idiot.

Once I shot a BB gun in the toilet and it broke the toilet.

And so we just went to Home Depot and like bought a toilet and just replaced it.

You know what I mean?

So we do stuff like that all the time.

And we said, Hey, which of your friends shot a BB gun into the toilet?

I feel like, I feel like, oh, you know, Sam, Sam's great.

He's a great guy.

I bought, we bought like an airsoft gun or something.

We're like, let's see how strong this is.

And we could have been able to shoot it in the house because it went through the couch.

Anyway, anyway, it, yeah.

And so at this point, yeah, so it was a slow build.

It took like five, six, seven years.

But then what's crazy is I'm 32 now.

I started hustling at age 20, probably 20, like making like real money on my own.

Like livable money.

And at this point at age 32, I'll make more this year from a couple like side investments,

like a real estate deal that I did.

I'll make more this year than collectively all of my salaries combined while working

at the hustle.

Exactly.

And that's, that's the exact same, same case for me.

And I think that's actually really common.

And I think the reason I bring that up is because it's interesting to me be, I think

that's really comforting to people because when you're in it and you're not making any

money and it looks like other people are all making hella money, it feels, it could feel

very bad and you can question if you're on the right path or not.

And this doesn't mean you're definitely on the right path, but it means when this path

of entrepreneurship works, that's commonly what it looks like.

So don't be surprised.

All right.

So let's get back to, you know, which by the way, when I was getting going, I was always

so envious of other people.

Like my friends, I'm like, fuck, you got a job at Google, you make 150 grand a year

and you have all these benefits.

I haven't been to the doctor forever.

This is awesome.

I'm so jealous.

So you'd come to, you'd come to my office and you'd be like, dude, this is your office.

And I'm like, yeah, yeah.

And then you'd be eating something.

You'd be like, is this cheese?

Just always available.

Whose cheese is this?

They just bring cheese.

I felt like you'd be like, look, this cheese is from Whole Foods.

This is expensive cheese.

I'm like, bro, stop talking about the cheese right now, but it was like, I remember you

were noticing all those things in a funny way.

I was like, you guys have an espresso machine?

He's got a woman's bathroom.

What the hell is an espresso machine?

Yeah.

I remember I was like freaking out that you had an espresso, espresso machine.

I was like, what the hell is this?

And I remember like, I used to take food to go.

So anyway, yeah, it accumulated quickly.

And I think it for most people, it's, I mean, it like, I think that it's basically it's

like you're poor, you're poor, you're poor.

And then it's like suddenly it's like, oh, holy crap, I'm not anymore.

And you know, you have that moment.

And there's this subreddit called fatfire and they talk a lot about that.

And there's this guy who has a series of threads called Confessions of a Hector Millionaire.

And he's doing like eight parts and I linked to it in there.

I see part five here.

And the mods have basically approved it.

So basically the mods have like this guy DMed him, DMed his accountants or account information

or something.

So they like verified that he's as wealthy as he is.

But basically in the beginning thread, he says, you know, I'm worth north of a hundred

million dollars.

I got wealthy originally because I was an employee at a tech company that made me 30

million dollars.

And that was like 15 years ago.

And then I invested in this and then I did this and then I did this.

And I'm going to answer a lot of the questions that I think a lot of people ask here and

the mods have approved that I am who I am.

And I'm going to tell you all about work and purpose, my time and routine, why I keep

a low profile, how relationships are complicated, what I spend on a monthly basis, what my

investment in portfolio management is.

And it's incredibly fascinating.

I love this stuff where you get behind the scenes of people who you normally never have

access to.

And so it's a great series.

It's a great thread.

It's awesome.

Awesome.

I love it.

Great find.

Okay.

Let's do some more.

So what do I want to do?

Okay.

Let me do...

Let me do a quick one while you're thinking.

Yeah.

Do a quick one.

Okay.

And I can keep right on.

So you just let me know.

So, all right.

This is a little black hat here, but I'm going to tell you.

So there's this company called, I think it's made by the same company.

It's called Web Archive.

It's the greatest thing ever.

I love Web Archive.

And they have got this side project called Archive Today.

So archive.today.

Have you ever seen this?

Yes.

I have seen this.

It is awesome.

So if you ever want to read...

So there's a bunch of products out there on how to read articles that are pay walled

or behind some type of like thing that you can't see them.

So there's outline.com, which is kind of cool.

There's this other one that's called 12 foot and it's called 12 foot ladder.

And so it basically says, show me a tent over the pay wall.

Yeah.

Show me the tagline.

Show me a 10 foot pay wall.

I'll show you a 12 foot ladder.

Brilliant, right?

Genius.

Brilliant.

And it doesn't work all the time.

It doesn't work very well.

That's the problem with 12 foot.

Yes.

But Archive Today works.

I've never used it and it not work.

And so if you ever want to read something and you don't feel like paying the pay wall,

like you just want to read like article and not all like pay for it.

Archive Today is the greatest thing I've ever seen.

Yeah.

So the Internet Archive is just like a treasure, right?

Like it's a nonprofit thing.

It's a great way to go look up what did the original version of the Airbnb website look

like and go the way back machine, which is something they've created.

And you can type in Airbnb.com, you can go back and you can see, oh, wow, it used to

be called air bed and breakfast.

And it was like catered toward conferences because that's how they initially got their

start and blah, blah, blah.

So you know, the Internet Archive, which is the nonprofit behind it is amazing.

They actually bought our friend's company.

They bought Xavier's book company as well, because they're going to like scan all the

books and make them available for people and things like that.

So they just, it's amazing, you know, they're based in inner sunset, right?

Where my office was.

That's right.

That's right.

Okay.

Let's do some more.

Okay.

So I basically made a pretty big and I think at the, at the risk of us sounding like kind

of like overly obsessed with fitness, which is like ironic because at least, at least

you're ripped.

I mean, I think you can get away with being obsessed with fitness.

I'm not ripped yet.

So it's like a little bit, it's a little bit weird when I talk too much about it.

I made a big investment in this because, and your, and your improvement has been massive.

I basically, when I was, how much did you weigh when we first started filming?

Do you know?

I have no idea, but I basically gained like 40 or 50 pounds over the course of like my

last startup and like never lost it.

So do you think you weighed like 250?

Not 250.

I think the most I've ever weighed was 225 and I don't even weigh much less than that

now, but it's a different weight though.

It's yeah.

It's like muscle versus fat.

It's like converting, right?

So, so yeah, I basically, you know, ballooned up again, you know, I used to be whatever

175 or whatever and then all of a sudden I'm 225 and felt really bad and, you know, it's

not healthy.

It doesn't look good, all this stuff.

I would, when I would see a photo of myself, I think that's a bad photo of myself.

And after three years, I'm like, Hey, how come all the photos are just bad photos of

me?

Oh wait, maybe I'm like actually just like massively out of shape here.

So I invested in basically three or four things now that have paid off and I'll tell you one

that I don't think paid off.

So, so I think fitness takes a couple of things, at least for me.

And that's time.

So I was like, okay, what are some things that if, if going to the gym is taking too

much time, what's a way that I can hack that?

So first of all, I built a home gym.

So there's no going anywhere.

But even me, you could put a Peloton right next to me.

That doesn't mean I'm going to ride it.

You could put my foot in the straps.

It doesn't mean I'm going to push.

Like there was many reasons for many years that I didn't exercise regularly.

And so one was just bringing the gym home.

Then I got a trainer because I said, well, if some dude shows up, I'm not just going

to ignore him.

Like I'm clearly going to like do the workout.

I think that's the biggest thing that made a difference.

Like I have a friend who is who is a wealthy guy and he was like, Hey, can you tell me

what to do?

And I'm like, no, man, get a coach for like 250 bucks a month and they'll tell you what

to do.

And you don't think you just do what they say.

And he was like, that's really expensive.

I'm like, dog, you live in a $4 million house.

Like why do you like your body's your house and you're going to spend $300 or something

to fix it?

Yeah, that's wild.

My dad does that.

My dad's like, oh, you spend on this personal trainer five days a week.

Like that's crazy.

I have this trainer I found in India.

He just does it on zoom and he's only $4 an hour.

I was like $4 an hour.

He's like, yeah, he wanted six, but I got him down to four and he was so proud.

And I was like, oh, that's, I mean, that's amazing.

Okay.

Is it good?

It's such an Indian thing to do.

He's like, yeah, he's really good.

He's really fit.

No, no, I was like, no, he's a good for you.

He's like, oh, well, I, you know, I don't really do it like, you know, it's, he's like,

it's only four bucks.

So I don't even mind if I skip it.

I was like, exactly.

Like you literally don't do it.

It's not working for you.

You're not exercising regularly.

You're not getting in better shape.

So is it really that good?

So anyways, I invested in a bunch of stuff and I took an approach which was like, I wanted

to leave myself no outs.

So I took it like burn the boat strategy.

So first I talked about it publicly and I talked about it publicly because if I talk

about it publicly, I'm going to be humiliated if, you know, I'd feel embarrassed if I talk

about this and I don't do it.

I don't back it up.

Same.

I vouch for that.

I made it super convenient.

So I did home gym and I had a trainer come to my house and I paid the extra to make sure

that that happened.

Okay.

So now I'm doing the workouts.

Okay.

Cool.

Now, how do I do it where I actually enjoy it?

Well, I invested in making the space nice.

So like I went to your gym and I was like, wow, this feels great.

I need to get a floor like this and I bought these rubber tiles and I did all this stuff

to make the gym feel better.

And I like got like the sound system and I did a bunch of things to make the environment

one where I would not dread going there.

I would enjoy, I would want to go there and a bunch of things like that.

So those were all great investments.

I felt like a great find for me was like these little rubber tiles and it took time and energy

to research these and I didn't outsource this.

I was like, no, I need to find the best one because I want this to feel a certain way.

And I crafted that kind of vision for myself.

Same thing.

I just got a sauna, set it up yesterday, did the first sauna session in it and I'm like,

this is amazing.

It's sick, right?

Already, this is one of my great purchases of the year and I just have had it for one

day.

I got this clear light sauna, infrared sauna.

And I know that some people are like, don't do infrared and some people are like buy this

other brand instead or whatever.

No, clear light is good.

Clear light is a great brand.

But some people are like, you should do the dry sauna, not the infrared.

From what I could tell, it's totally fine and it's, importantly, it fit into my life

whereas the other one would have required a whole bunch of waiting for a bigger space

and electrical and all those changes to be made in order to work.

As long as it can get hot enough, it's good.

Yeah, exactly.

So those have been, for me, the best find.

Now, here's the worst buys, the worst things I did.

I, anything that I attached to my wrist has just failed.

So I bought an Apple watch, lost it.

Same.

Got stolen slash lost.

I don't know what happened.

It was at the office and it was gone.

Second one, bought a Fitbit, lost it, whooped band, have it, battery's dead, don't charge

it regularly enough for it to be useful.

So everything I've tried, that's like a fitness tracker that is like a wearable device.

It doesn't work for me because I'm too disorganized and lose shit and don't keep things charged

and ready for the morning and then charge it for sleep.

I had an Uro ring.

I lost that too.

I have failed on like five wearables this year.

So I got to count myself out on that.

Do you wear a wedding ring?

Lost my wedding ring as well.

So that's, you know, for bonus points, dude, I, that's why I wear these like $20 rubber

ones.

Yeah.

Mine was only a $60 wedding ring anyways.

So I didn't feel, I mean, the sentimental loss.

Yeah.

You know, I kind of knew that, Hey, I don't know if I'm a ring guy, never wore a ring

in my life.

Yeah.

And sure enough, just taking it on and off ended up.

I lost mine the first week.

Yeah.

I lost mine on my honeymoon.

The world's best husband.

All right.

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Okay.

Let me give you a different one.

We're going to shift to media.

Great podcast, articles, YouTube channels, whatever that we really like.

I have a whole category called canceled comedians, which is like, there's a whole bunch of people

that I love their content.

They're canceled by, you know, society, but I love, they're still, they're just as funny

as they were before everybody found out that they like, you know, like to have sex with

18 year old girls or whatever.

Like, so there's this guy, Chris Delia, who got canceled, I don't know, a year ago.

I found him really funny before I find him really funny now.

And he also has these little, like almost like inspirational moments in between the

comedy that I love.

There's this video he has called life rips.

Have you heard this video?

No, but I love him.

All he's saying is like, you know, the shit was happening in my day or whatever.

And he's like, he has this phrase, life rips, which is like, he's saying like life is awesome.

And he's like, just remember, he's like, life rips.

And then he, he tells the story.

It's just, he's a great storyteller, amazing storyteller.

He tells the story about life rips.

It's a feel good moment.

It's a reminder that actually, yeah, you're right.

Instead of focusing on my problems all day, let me just focus on the fact that life actually

really freaking rips.

And then he brings that in.

He brings that as a callback into a bunch of other podcasts that he does where he'll tell

a little story.

He's like, you know, this is a life rips moment.

And just that philosophy has like made me really happy.

He does this thing also where he'll be recording the episode and you'll relate to this.

He's kind of like, I think a lot of great entrepreneurs and artists are this way where

they're like sort of like perfectionists in a way, like they want things to go well.

They want well, well made stuff.

And so let's say there's a technical problem where he's like, um, he's like, let's pull

up that clip and then like the computer crashes or like somebody walks by and unplugged his

microphone like midway through or whatever, like kicks out the power cord to the lamp.

And instead of in that moment getting mad, he just has, he just replaced it with this

thing where he just goes, yes, the cord ripped out of the wall.

And he'll just be like something he'll be like, yes, we can't find the file.

Or he'll be like, yes, dude, yes, we absolutely can't show the thing.

I'm talking about, yes, nobody has any idea what I'm trying to say.

And he just like, instead of being like, oh, no, this sucks, which is like such a pattern

that we can fall into.

He just does this little yes thing.

And I kind of stole it in my daily life.

My wife hates it.

She thinks it's like very annoying that I do this like, she doesn't understand what

I'm doing.

She doesn't know the reference.

No, she will.

She doesn't.

This is a podcast either.

So she still probably won't, but it's such a hack, dude.

It's such a hack to just instead of just letting this little inconvenience, this little thing

that went wrong, f up your mood, just like rewire the response to something that's almost

ironic.

It's like sarcastic, but it actually becomes real.

By the time you do it, Jaco, who's this guy who goes on Joe Rogan, he does the same thing.

He's just like, it's crazy, I don't know, maybe sealed type dude, super hardcore.

And his whole thing is around like, you know, pain is good.

And so like, he'll be like, you know, oh, you got shin splits.

Good.

Like this run.

I love that.

It gets me fired up.

He'll be like, you know, oh, you know, your Uber ride didn't show up.

Good time to have a hike.

It's like, you know, he replaces of, oh, that sucks.

Yeah.

Good time to time to get tough or good, you know, good guy.

You gotta go earn more money.

Lost all mine.

Like, you know, whatever.

It's like almost comedic how like how extreme he is in it, but not going to lie, this shit

actually works.

And so that's my, that's my content recommendation.

Do you have, I've got a, all right, I've got a bunch, but do you have a cart, any type

of cardio machine at your house?

Tremel.

Yeah.

And a row.

Yeah.

You do have a rower.

I have like a, like, you have like a rower that makes you feel like you're on the Swiss

Canal or whatever.

I have like a drinky dink, you know, $120 Costco rower.

All right.

I don't think you're going to want to do this then, but I was going to say tomorrow.

So I've been doing, I've been doing these things where like, I'm like, all right, everyone

this Sunday, 60 minute row, post your results, such a fitness influencer move, motivating

others.

Well, do you have a bike?

You don't have a bike.

Do you have a bike?

I have a bicycle, not like a, not a spin bike.

I have like a.

It might be easier if you do in the bike.

So I'm going to get up early tomorrow, like seven 30 or maybe seven and I'll get this

thing done and just post your results and be like, I just, and so I tweeted out, I go

tomorrow is a 90 minute day.

We got to, because, and people are like, isn't that boring?

And I'm like, yes, that is the point.

We should go through pain tomorrow before we get thankful.

So if you want to do it with me, do a 90 minute, any type of 90 minute steady cardio.

I don't think no one there to watch my kids.

Well, I don't think you get 90 minute bike ride with Sam.

Well, that's what you got to get up really early to do it.

You got to like go through hard, some hard, I don't think you're going to be able to run

for 90 minutes, but even like a brisk walk, honestly, for 90 could work.

But just like, as long as your heart rates like 140 ish, um, all right, let me, let me,

let me, let me tell you a five or four, I'm going to go fast on some bits of media.

The first, this happened earlier this year.

There's this amazing video of Rose Namaunas, this awesome UFC fighter, but the reason she's

interesting is she's like really quiet and introspective and seems like a sweetheart,

not like a fighter.

And there's this amazing video of her about to fight this badass woman from China who

just looks like the Terminator and she's repeating to herself, I'm the best.

I'm the best.

I'm the best.

And when I first saw that, I teared up.

It's the greatest.

It pumps me up.

It's amazing.

The second thing, primitive technology, by the way, can I just give a recommendation

there for people who don't follow the UFC, they're going to watch this or like whatever,

you know, even if they went and watch it, it wouldn't have the same emotional resonance.

It doesn't resonate for you because you know how much of a Terminator that other girls,

you know, Rose's backstory and she struggles with anxiety.

She's not a bravado type of person.

So for her to say I'm the best, it's not bravado and trash talk.

It's literally self-talk so she, you know, can perform her best and not let anxiety get

the best of her.

So you know the backstory, but I think everybody should have these go-tos, these, the stash

of like inspiring moments that you were there for that, you know the context, you know the

backstory.

And then you could just put the, it's like that flooding thing I was talking about earlier.

You could just go back to it and you could instantly get that feeling.

And you should just have a well of these.

Which I like, I think that people should know that, I mean, like successful people, I don't

know if people consider me successful or not, but I know that like way more successful people

than I do this, but I rely on like, like I'll like read a book about someone who I admire

and I'm like, how would this person react to this situation?

Totally.

I do that all the time or I'm like, sometimes I'll even do it with like UFC fighters.

I'm like, this guy just got punched in the face and he got up.

Like I can do it.

So I like that rose number Eunice thing.

The second thing is primitive technology.

Have you heard of primitive technology?

No.

What's that?

Click the link.

It's in there.

So this guy has 10 million subscribers on YouTube in his videos of which there are,

how many are there?

Maybe 50.

You've talked about this guy.

He's like a caveman.

Yeah, so there's, there's maybe only 20 videos and his very first video has 31 million views.

It was six years ago and it's him not talking, not saying a word.

He's in the woods and he's building a hut and eventually it works out to build like

a proper house and he does it without saying a word and he does it with only using things

that he finds in the woods.

No power tools, no nothing.

He builds a kiln.

He builds a tile the roof hut.

I'm on that video.

It starts as he's just pan, the camera is just planning at this, just a spot on the

ground in the middle of the forest.

It's clear like there's nothing here.

I'm going to build a little hut here, click to the end, click to the end.

He's at the end like a clay hut with a fireplace in there with a fireplace and a chimney.

Yes.

And the whole video, he doesn't say a single word.

All you do is literally his bare hands.

Yes.

Just building it.

And then he'll like make like a hammer out of like some, he'll make rope and then he'll

make a hammer out of rope and a stick or a rock and a stick.

Do you know this guy's backstory?

Like this guy looks just like everybody I went to Duke with like, who is this guy and

why does he do this?

So it's in Australia, I believe, and he owns this land.

And so if you go to his about page, he just, it just says, where is this?

And he goes Queensland, Australia.

Do you live in that wild?

I don't live in the wild, but I love going out into the land.

I live in Queensland.

And so he doesn't talk much.

He doesn't do anything.

His channel has gotten one billion views and all he's doing is building like, like there's

another one.

I'm watching him make fire just with this.

He's just rubbing his hands together like this with a stick in between and he just made

a fire while you were talking.

It's so relaxing.

It's so awesome.

I love it.

I love it.

Do you actually want, because I see this, I'm like, this is so cool and I'll like click

through one and then I'll be like, Oh, this is just something I'm going to go tell other

people about.

I don't, I would never actually sit here and watch this for 30 minutes.

I've watched all of them.

Do you have Apple?

Do you have Apple TV?

Uh, no, I don't, but I have Apple TV.

So my version of TV is YouTube.

So first thing when I sit down the couch, I go straight to YouTube and I'll just watch

like a 30, this 30, this is like, this is like that TV show house stuffs built.

Do you remember that?

Like in the background, or you actually just watch, pay attention to him.

Yeah.

Maybe I'll like be talking to Sarah or cooking.

Yeah.

I'm like, Oh my God.

Wait, watch this.

Look what he's doing.

Yeah.

Maybe it's in the background.

I mean, do you, I don't actually sit down and really watch TV unless it's a movie or

the challenge or the challenge.

Okay.

So this is amazing.

Okay.

Primitive technology.

All right.

Let me keep going.

Let me keep going.

I'm going to roll.

Okay.

The third one, how to be great, just be good repeatedly.

This is an article by Steph Smith who works for me.

There's two reasons why I love this article, the first, that is one of the best headlines

I've ever read.

Yes.

It is a wonderful headline.

And she writes this article about how great things rarely are you like trying to be great.

It's more so just like being kind of good, but doing it consistently.

And in my life, I have found that with this podcast, with a bunch of other stuff, like

I'm like, I don't want to do this today.

It's like, all right, fine.

I'm going to do it anyway.

Even though I know today I'm not going to do a good job of it.

I'm just going to get it done.

She does a really good job of articulating why that works.

So I love that article.

All right.

I'm going to keep going.

The next one, there's this guy who's got a YouTube channel called more plates, more

dates.

Yeah.

I watch this guy.

He is amazing.

He looks at pro athletes and actors and he, and he's a, I guess he's a, I think he's

a doctor.

I don't know what his background is.

He sounds like, you know, he's talking about, and he tells you what steroids he thinks different

people are on.

I watch these and every time I do, I regret so much.

I'm like, what a waste of my life I just did.

But he comes up with my feed and I'm like, Oh, I know that person.

Yeah.

Are they on steroids?

And then like 30 minutes later, I'm like, I cannot believe I've let this be in my brain

for the last 30 minutes.

What a waste of my brain.

It's interesting though, because he'll explain like the science behind it.

He's like, he's like, a lot of people think that this athlete is doing EPO.

You wouldn't do EPO because the way that your body works is this, this, this and this.

And he like it.

So it's kind of interesting.

He goes, but you would do HGH because the way HGH works is it's proven to do.

So it's like a science.

It's interesting.

All right.

And then the gossip, but yeah, there's a little bit of science.

It's gossip from a person who I believe is reputable, not in having firsthand knowledge

of the people, but firsthand knowledge and doping.

And the final thing I found this book, it has two reviews on Amazon.

Only two reviews on Amazon.

It's amazing.

And so apparently they, in the four or in the forward, they say that's one of the most

popular books in Russia, but I didn't know that and they translated it into English.

So these two journalists from the USSR in 1933 made a deal with the US government that

they would let them come in and spend three months doing a road trip.

And so they saved up a little bit of money.

They came here and they bought a camper van and they spent three months traveling America

talking to people with nothing to do.

They just, all they just wanted to learn about of America.

And from an outside perspective, they show what makes America special and it's incredibly

fascinating because we take a lot of things for granted and they criticize America and

this is in the 1930s.

So this is, this point is particularly, particularly true.

They criticize like our race relations and things like that.

This is like, this is crazy how people treat each other, but there is a lot of good, including

they say there's something about Americans that I've never seen ever before, which is

they always think that they are going to overcome any adversity and they always are optimistic

about like some situation.

And also oddly, they're friends with their bosses.

So like they work together to achieve things and they don't like, like their friend, like

you could be friends with your boss and you cannot hate them or want to rob from them.

And people are, and it's a wonderful book.

It's written in the 30s.

It's awesome.

So that's my book.

Oh, it's called a little golden America.

Nice.

That's great.

You've read the whole thing?

Yeah.

I'm finishing it up now and I actually posted a link on my Twitter where it's free, like

a PDF.

Okay.

Cool.

I like that.

Okay.

I have a couple of quick ones.

So a Chrome extension that I'm liking a lot.

It's called every day and it's basically a habit tracker.

So if you go to the website, I think it's called every day, let me just find the everyday.app

I think is the thing and basically you just say what you want to do.

So you're like, oh, I want to like, for me, for example, I have morning routine, I have

clean lunch, clean dinner, I have workout, I have my gratitude thing.

And then I have...

Oh, cool.

That's it.

And so, and then basically what it does is it just lets you create a streak.

So you just say, yes, I did it this day, I intentionally skipped it.

I'm allowed to skip it or I missed and it just keeps track of your streaks and it creates

this awesome green grid of like, as you do your habits, you get this really satisfying

completion of like your grid being green and just shows I'm doing the things I said I wanted

to do.

Which for me is, at most people, is all of the challenge.

All of the challenge is not, oh, I just don't know what to do.

I'm not doing the shit I know I should do.

And so this is just a great tool and I think it's great because it's Chrome extension,

so it's in your face.

You don't have to remember to check it.

It's every time you open a new tab in your browser, it's going to remind you, oh yeah,

could I dock that out right now?

You know, yeah, I could actually just do that right now and I could get it done.

So it's a, I actually have my own Chrome extension and I've replaced it with this one.

That's how good it is.

So, you know, this is one of my favorites.

I'm downloading it now.

Okay, let me give you a couple other things that I think are really cool.

You showed me this, Camo, it's an app for your iPhone.

Now we spent a lot of money and time, you may not be able to tell right now because both

not in our main studio or I'm not in my main studio, you're in a different spot.

I look good.

You don't, you're traveling.

No, I'm not traveling.

Look at me.

You've been traveling.

So we, you know, on different videos, we have different level of quality or whatever.

But we did the, you know, we both tried on our own and then we hired people to like,

hey, how do we go get that fancy ass blur and like super HD video?

It was so hard.

And they're like, oh, you got to buy this Canon, which one, 50D, 40D, 60D, 70D?

Which D do I buy?

Okay.

I'll get this one.

Well, then I need like some kind of, um, cord or like a capture card or how am I going to

do that?

It's, it's so much.

Tripod.

Super.

Pay the butt.

Batteries.

Oh, but the battery is going to die during the episode.

So you have to actually get a double battery or a dummy battery painting the ass.

So and it's thousands of dollars for the camera itself was like $1,500, something like that.

So it's really expensive.

And you were like, oh dude, I'm just using this iPhone app called Camo.

You just, you just download the app and then, uh, it just uses the native iPhone, like portrait

mode to make your camera look good.

And you were like, look, I'm just using my phone.

I look just as good as you.

And I was like, yeah, I'm using the $2,000 thing and it's really hard to set up.

Dude, it's sick.

It's only 30 bucks.

And look, I'm traveling and I just bring this with me because it's my phone.

And I was like, oh my God, it's, I think it's 40 or 50 bucks.

I don't know.

Is it 30?

Maybe it's, I don't remember.

I actually think in the new iOS, it's just, this is just baked in actually.

I think they, I don't think you even need this anymore.

Um, but for now, and if you, if I don't, if I'm wrong about that iOS, you mean it's coming

out soon.

Like in the new iOS, there's, it's going to be part of the native camera.

So you don't need an app to do this, I think you meet, but one coming out soon or one out

now.

I don't know.

It's now soon, something.

Um, so something like that.

So, but in the meantime, this app Camo is kind of amazing, uh, great business by whoever's

doing this and amazing timing because the whole world went remote and everybody wants to

look good.

So, uh, that's definitely one of the best.

The analogy we made or someone made is having Camo, it's like in the seventies and eighties

and nineties, when it mattered that you wore a suit, having a Camo is like showing up in

a meeting in a nice suit.

Exactly.

Exactly.

Um, so, so I think that's a great product.

Okay.

I'm going to give you a YouTube channel.

So you did more plates, more dates.

Um, the binge I've been on is, it's like kind of embarrassing almost.

It's these old school direct sales seminars.

So I'm like, okay, how do I, um, I don't know why I like this.

Cause I'm not even doing anything that has direct sales, like I'm not a product I sell

that's direct sales.

I'm not a salesman.

I've never been one, uh, but I'm just like fascinated with the art of persuasion and

sales.

Which ones?

And so, um, so there's a couple that are really good.

Last night, like for example, I fell asleep last night while listening to it.

If you just search Tony Robbins sales rare and it's like, uh, there's two, there's one

that where he explains how he sold, how he got his career started.

He doesn't talk about this much.

He got his career started selling audio cassettes, like music, music tapes to people, um, you

know, to people and he would do these like, you know, he'd go and he's like, yeah, like

the way we would do it is a woman would reach out to the potential customer and they would

say, we'd love to have, uh, we'd love to give you a free gift and, um, we'd love to tell

you a little bit about our company.

And they'd be like free gift.

He's like, yeah, it's a free gift.

It's usually worth about $100.

Um, and we'd love to give it to you and, you know, feel if you'd meet with a person and

then Tony was that person and he would be like, he would walk through the step-by-step

thing and he'd be like, I would say this and why am I saying that?

I'm saying that because blah, blah, blah.

Here's the thing about how people buy.

He's like, and he's got his whole philosophy and he even says in this thing, he's like,

you know, would I do this now?

No, cause I feel like it's a little too pushy.

But I'm always the type where I want to know what's the real potent shit that works.

I want to know the borderline illegal version of selling and persuasion.

And then it's up to me to decide, am I going to keep the knob on level 12 or do I want

to turn it down to nine?

But I don't want to, I don't want to be a level six because I was too afraid to ever

find out what is, what does maximum persuasion look like?

You know, what is, what's the channel called?

Uh, I just look at the individual videos.

There's not any channel.

So like I'll look up Gary Halpert rare or Gary Halpert 1980s or Gary Halpert original

seminar, Tony Robbins, young Tony Robbins, rare Tony Robbins original seminar, Tony

Robbins direct sales, Tony Robbins, infomercial, and I'll go either I'll just find their material

and I'll deconstruct it myself.

Like what's working?

Like we had Craig Clemens on and Craig Clemens comes on the podcast and he's a friend of

ours and he's a great person on the pod, but he doesn't go, first he doesn't talk a lot

about his company, so he's got Golden Hippo.

They've sold like over, you know, I think he sold over a billion, billion dollars worth

of product in his lifetime and Golden Hippo will do, you know, over a hundred million

dollars in sales, but it's like, Hey, what Golden Hippo is a holding company?

What are the companies underneath?

And he doesn't really like go list out the 13 companies or whatever, however many there

are underneath it.

Um, and nobody really pushes them for that.

And he's kind of like at the made it stage now, but his, he got to start early on doing

sales for a guy who's like a dating coach.

And it was like,

I bought that.

And I said, Hey, what's up?

You're a dating and like how to, how to basically it's all different titles that all mean how

to get late.

And if it was a wife, it was like how to get the man of your dreams, how to get a husband,

how to whatever.

And he, and so I find these old interviews or old seminars he did with that guy, even

Pagan.

And I'll go watch those and I'll see.

Oh, interesting.

He's talking about this headline he wrote and why this headline is amazing and why he

thinks it worked and this other one and why it totally didn't work.

And what he learned from that.

And I just find these to be like, it's like puppy chow to me.

I can't stop consuming it,

even though I really have no direct use for it.

I just love it.

So I'll tell you guys, listening, Gary Halbert.

So Gary Halbert's this guy,

he died somewhat recently from just like a heart attack

or something and he was an amazing copywriter

and he might have died in prison or soon after.

He was in prison for a handful of years

because he sold something.

Ironically, that's the guy I wanna learn from.

Yes.

The world famous guy who took it too far,

like Wolf of Wall Street, I'll go learn from him.

I'm not gonna take it as far,

but I wanna learn from that person.

I think he went to prison for mail fraud

or something like that.

So basically people bought stuff

and he just didn't fulfill it.

And so he was just like, I sold it and I just lied.

And that's obviously wrong,

but you can learn a lot from him.

And he's got these amazing things

called the letters from Boron.

They're Boron letters, sorry.

And they're all free.

So if you Google Gary Halbert Boron letters,

you can find them for free.

It's a series of letters that he wrote his son Bond

from prison and he teaches him everything he knows

about life and selling.

Yes.

They're amazing.

So like you can go and read it.

I rewrote them all by hand because I was just so,

and you're gonna read it and you're gonna be like,

why would you, why is this so good?

It's so good if you know why it's so good.

It's almost like that.

It's like, it's not.

No, it's clearly good.

Like you start, you fall down like his slippery slope.

You're like, why is this so interesting?

Why do I wanna keep reading this?

Exactly, you don't know.

It's not like, it's not a,

it's what I'll call a door, not a window.

So a window opportunity is one where you look right in

and you could see what's in it for you.

And you're like, oh, okay.

Like for example, let's say you wanted

to get better at copywriting.

The thing is not called how to get better at copywriting.

And then he doesn't say, here's five copywriting techniques.

No, he actually writes these as letters to his son

and then he just shows you great copywriting.

And then he sprinkles in lessons as he goes,

but it doesn't come to like letter five or whatever.

There's like, it takes, you're just interested.

You're hooked and you don't know why.

And that's the technique.

And then you gotta like figure out

why is this so damn good?

What is it about this writing style that's so slippery

that I just can't get, it's like a TikTok feed.

I can't get out of it, you know?

And so I would say it's like more like a door

where you kind of gotta go knock and take a leap of faith

that there is something on the other side of this.

You can't see exactly what you're gonna get

until the door opens.

Yeah, this is a winner.

All right, well, I think,

I think we just like laid out a ton of interesting stuff.

Ben, are you there?

And by the way, we should put links

to as much of these as we can in the show notes.

I'm also gonna send out a newsletter

of just like summarizing these,

just on like whatever my own,

like my weekly newsletter, whatever, SeanPurri.com.

And cause I think these are actually really good,

but most people listening to this,

it's probably really fucking hard to be like,

what am I supposed to do?

Write these down and then go Google all these different things

these guys are talking about.

You need the links.

What do you think, Ben?

Yeah, this is gonna be great.

At the bottom of the show notes,

we'll just put a long list of all the links

so people can find everything.

But this was awesome.

We'll just spew in cool products.

I know, by the way, I have half of,

you told me about this two minutes,

or you told me before, but I was busy.

I learned about this premise two minutes before the show.

And I actually still have like five things

that we didn't even get to it.

I know you have like 10 things we didn't even get to.

So we may want to, if people like this,

we may want to do one more of these.

And the point of this is it's supposed to be

Thanksgiving special, right?

So you guys are just, if you're fat with turkey,

you're sitting on your couch,

you got some time on your hands,

you can just start clicking through all these links,

check out all this stuff, buy some stuff,

watch some things, have a good time.

I think it's mostly free stuff, by the way, that we mentioned.

Yeah, a lot of it is free or very cheap.

Ben, I love that sales pitch,

but that was great.

Who's, have you been watching these videos too?

Are we sharing YouTube accounts?

What's going on?

Yeah, I just had to step up my game

after you're talking about all this

copywriting and sales stuff.

That's the Mormon in you.

You guys are natural salespeople.

You guys are the world's greatest salespeople.

I guess.

Will Mormon jokes ever get old?

No, probably not.

Some stereotypes, we have so few stereotypes

we're allowed to access these days

that when there is one that feels like it's okay,

you just gotta hit it over and over again.

Good, I'm down.

Well, thank you.

All right, I'm out.

I gotta go be with my family.

See ya.

Happy Thanksgiving.

Yeah, you too.

I feel like I can rule the world.

I know I could be what I want to.

I put my all in it like no days off on a road.

Let's travel, never looking back.

All right.

Machine-generated transcript that may contain inaccuracies.