My First Million: Recap Live Event, The Art Of Hosting, Obsession With Time & More

At the beginning of the show, we do this thing where we're like,

put your like, raise your hand if you're an entrepreneur, most of the hands go up.

Okay. Keep your hand up if you've launched your business.

All right. Like 15% of the hands go down. Okay.

Keep your hands up if you have more than $100,000 in revenue.

Okay. So hands go down. A million dollars in revenue.

10 million in revenue. 30 million in revenue.

We just keep going up to see who is the no small boy stuff competition of the crowd.

Because we're like, the people who are there, they already kind of know our story and they

know our bits. We don't know them. And so that might be actually more interesting.

And there was a guy who was one of the people who's got like,

he was at the kind of like 30, 40, 50 million level.

He's like, yeah, I sell gear to fire departments around the country.

And he's like, you know, like, we're like hoses. He's like, like hoses and uniforms and,

you know, nozzles and like, you know, just stuff for the fire department.

And did he say that he did 57 million in revenue of that? Is that what he said?

I don't remember the exact number. It was something like that.

All right. We're live. What's going on?

Back home. The live pod is over. The show, the show is over.

Let's talk about your time in Austin. The live pod, we should talk about a little bit.

We might be airing that episode. We got to go back and listen to it to make sure that

there was nothing that we had to bleep out. But what did you think about Austin?

It seemed like you had a great time.

Had a great time. Dude, I know more people in Austin than in San Francisco somehow.

So I think, I don't know if that's about Austin or that's about me.

I think it's more about me not leaving the house here in San Francisco.

But when I left my house and went to Austin, I saw tons of old friends, you and a bunch of the crew

had a great time, stayed, started off in a haunted hotel and then moved to a better hotel.

And then, yeah, it was a good time.

You came in on something like a Wednesday. You left on a Sunday or a Thursday and Sunday or

something like that. Tuesday. Five days.

Tuesday. Tuesday to Sunday. You had, you spoke at two conferences.

You were on the Chris Williamson show, which was, that guy's interesting.

But what was cool having you here was I felt, I felt,

I missed our times in San Francisco, the 2012 to 2018 era, where it was like,

it felt like all of us were doing the same stuff. Then when you came in town,

we had everyone, we had like three or four dinners of like eight friends.

And it felt like, oh, wow, this is, it feels like it's happening again.

And actually it feels like it's not happening to the extent of what we experienced then,

but there are a lot of really special people here. And it felt really cool to appreciate that.

Yeah, you're right. I think people should do whatever we did in our kind of like 20s,

which was move to the city where there's a bunch of other people that are

chasing the same dream as you. I think that's an amazing, you could pick a city based on weather,

based on location, you could pick it based on cost. Those are some factors. But if you're in your

20s and you're the type of person who listens to this podcast, you're sort of entrepreneurial,

you're ambitious, I think the move is move to a city where, move to a place, not even

just a city, move to a place. This could just be a house in the town you're in,

where you will be around other people who are chasing the same dream as you.

It is massively underrated. You will not only get smarter faster, but also

you bond with people and it's like, those bonds don't go away. You will always kind of remember

when you were all at the very upstart phase of what you were doing. And we did this live pod

and this live podcast and the content, so it was me, Sean and Andrew, the content was fine enough,

whatever. But we'll talk about that later or we'll just air the episode. But what was cool

was I met people, I think we had 550 or 600 people who sold out. And so we stayed out,

Sean and I and Andrew stayed afterwards and like did like a meet and greet with everyone.

And you always talk to these people and I'm amazed that these people would fly in from all

over the place. I met a guy from Malaysia. I met people from all over Mexico, America,

North America who came and they were like, I came here because in my town, I'm a weirdo and it feels

nice to be around non weirdos. And I was like, what do you mean? And I looked at Twitter afterwards

and I saw pictures of like, so like basically we didn't let people into the venue until right

before it started and in the line, I don't know if you saw this, there was people interviewing

each other like for their own content channels. There's like, people are like, Oh, I met this

person who's doing this. I met this person who did this. I met this lady. Did you meet this Mexican

lady who moved to from like Mexico City to Ann Arbor and she flew down from Michigan. It was

her and her 12 year old daughter. Did you meet those people? I did. I love that. Now they were,

she's like, Hey, love the pod. This is my daughter. She listens as well. We listened together.

And I was like, Oh, amazing. You know, what are you? I asked the daughter, I was like,

What do you, what do you like about the show? Because she was, she was quite shy in the moment.

And she was like, I just, yeah, I like that. It's fun. It just gets me laughing. And then,

you know, I just learned different things and it makes me want to go do like, it makes me want to

go do stuff. I was like, you know, that's the, that is the actual sales pitch, right? You'll laugh.

You'll learn something and it'll, it'll get you excited to go do stuff. And the mom was like,

you know, thank you for the pod because it's the only like, it's the only podcast we can listen to

together that we can both, that we both enjoy. So it's like, become a thing we do. And, you know,

that's probably not that common, but that was one of my like golden nugget kind of moment takeaways

from the whole thing. Yeah, she was my favorite person I met. But anyway, my point is, is that it

was cool that like, and what you were saying is what we saw a very micro version of that with

500 people was like, go to the place where there's other weirdos like you and like cool stuff happens.

And that's always really fun. I met a lady who was like, yeah, you talked about me in the pod.

And I recently sold that thing for $30 million. And she was like, waiting in line for like 30

minutes to talk to me. And I was like, what? Can I wait in your line? Like, I want to learn about

you. Exactly. Yeah, let's do some of the interesting people that we met. So there was a guy at the

beginning of the show, we do this thing where we're like, put your like, raise your hand if you're

an entrepreneur, most of the hands go up. Okay, keep your hand up if you've launched your business.

All right, like 15% of the hands go down. Okay, keep your hands up if you have more than $100,000

in revenue. Okay, so hands go down a million dollars in revenue, 10 million in revenue,

30 million in revenue, we just keep going up to see kind of like who is who who who wins the no

small boy stuff competition of that of the crowd. Because we're like, there's the people who are

there, they already kind of know our story and they know our bits, we don't know them. And so that

might be actually more interesting. And there was a guy who was one of the people who's got like,

he was at the kind of like 30, 40, 50 million level. He's like, yeah, I sell gear to fire

departments around the country. And he's like, you know, like, we're like, like hoses, he's like,

like hoses and uniforms and, you know, nozzles and, and like, you know,

just stuff for the fire department. And did he say that he did 57 million in revenue of that?

Is that what he said? I don't remember the exact number. It was something like that. It was either

30 or 50 million something somewhere there. He said he had an exclusive right to sell in nine

states. So like, you know, beautiful business, right? Because he's got a basically a monopoly

on selling in these, in these certain states, he's like won the contract or whatever,

and really profitable business that, you know, who even thinks that like who even thinks about

who's the who's the B2B e-commerce for fire departments? And it just gets you thinking,

wow, how many niche businesses are there? Because you just kept meeting one after another. Do you

have any others that stood out? I got a couple more. We went to dinner. So we had a dinner the

night before one business that I really like that I'm eager to see if it's going to work out or not

is called boom and bucket. And what boom and bucket does is I don't know if it's rental or if

it's for selling equipment, but I think is it selling? So basically, if you are, if you own a,

or if you need to buy a tractor or like one of like anything caterpillar, so like dump trucks,

I guess, boom and bucket, whatever, you know, whatever has a bucket and carry, there's a

marketplace. Yeah, it's a really good name. It's a boom and bucket and it's a really cool website.

And so they, I think the founder, his name's Adam Lawrence. He previously was the COO of

Bolt. Bolt was like this like high flying startup, one click checkout startup to be determined if

it's going to work out, but they raised something like hundreds of millions of dollars at multiple

billions valuation. He left there after being there for a while, then he went and started boom

and bucket. And he's telling me all about it. I think it's only a year old or two years old,

still new. So they're still figuring out if it's going to like take off or not, I think.

But really cool business that I actually think will work once they can kind of get

to, you know, what marketplaces you need supply and demand is really challenging.

I'm on their site right now. So boom and bucket, which also

sounds like an amazing name for a bar in Austin, like, you know,

a bar with like, you know, dollar shots and like, you know, the ax throwing in the back.

I feel like that's actually in Austin, people just have that their backyard, the ax throwing

thing. That's like, that's what it seemed like. So no, bro, we all have coal plunges and saunas.

That's the thing in Austin. So the first thing on here is a 2012

Caterpillar 420F. For somebody out there, they're like, oh, my favorite model.

Been dreaming about that one. $77,000 ships nationwide. You click it and it's basically

like, here's the thing. It was primarily used in construction for concrete.

You know, here's the specs. We inspected it. Here's what we found that was great about it.

Here's what needs work. It's got a residual buildup on the engine valve covered no active

leak scene. So they're adding value by doing inspections and doing close up and detailed

photos of the equipment. And then they say, great, you can buy through us. We will finance it to you

and we will take care of the shipping to get this to you. This seems like a great idea.

I don't know anything about this niche. So, you know, take that with a grand assault.

But love the name, love the idea. And I love that this guy went from

like the most Silicon Valley VC thing you can do, like a network effects,

VC funded multibillion, you know, unicorn, that's either going to become a hundred billion dollars

or go to zero. And he's like, I'm going to move to Austin, grow a mustache and start selling tractors

online. Dude, he had a he had a thick, beautiful mustache and he was wearing cowboy boots and

he looked exactly, he looks like you want him to look. He looked like he was in disguise.

Yeah, he was trying to blend in in Austin. So this guy's awesome. His name's Adam Lawrence.

I love Adam. I've gotten to know him over the past year. So he was cool. Who else was was

interesting? Another one that I thought was cool, these guys were in the meet and greet line,

they come up and they're like, hey, love the pod, blah, blah, blah. No questions. Just want to

picture. All right. So they have one question. They were like, you know, we do franchise marketing.

And I was like, franchise marketing, what say more? And they're like, basically,

5% of McDonald's stores use us as their digital marketing agency and social media marketing

agency. And I was like, 5% of McDonald's franchises, that's like, that seems really

significant. They're like, yeah, it's going great. And this is actually the second time I heard about

it. And this is kind of my rule of two, which is if I hear about the same thing from two completely

separate people, it's like, well, roll up the sleeves. Time to go down a rabbit hole.

Plug the nose and take the plunge. Wait, but you heard someone talk about the same business or

the same, like literally the same style of business? Same style of business. So our buddy

Cava had told me about these businesses. There's two businesses called one's called Scorpion

marketing and the other is called ferocious marketing. Okay, I see a trend. Normally seems

like a little bit of an overcompensation, but they actually sound like badass businesses.

Yeah, I need like a rabies LLC, you know what I mean?

Typhoid fever marketing or something. I need something like that. I love that.

Hey, we're from Dengue. We're the boys over at Dengue fever. We're happy to help. We make it hot,

you know what I mean? Genghis Khan Incorporated, I love it.

We killed the competition. So he had told me that one of those two, I don't remember for

Scorpion or ferocious, does over a hundred million dollars as just a kind of like Google

pay per click plus, you know, basically Google ad agency plus maybe, maybe Facebook ads as well

for franchises. Like they go to every, you know, good year tires in America and they're like, yo,

you need to have a good presence online. This is what we do. We help good year tires franchisees

make more money in your location. You pay us whatever 10 grand a month and we take care of

your website, your marketing will make sure you're visible on Yelp and then Google when people are

searching for tires, blah, blah, blah. And that's what they do. And then they go do the same thing.

They did in tires and then they'll do it in Jamba juice and then they'll do it in,

you know, one franchise after another. And so I kind of love this model. I think that this,

like this idea of general like generic agency, but agency that is tailored towards franchisees,

I think is great. Why? Franchisees all are going to have the same problem set. You're going to

have a cookie cutter customer. I love that. Typically, if something is a franchise,

it's got scale already. So you know that niche is sort of validated. Third, it's the easiest

marketing pitch in the world once you get started, which is that, yeah, we do over, you know,

5% of McDonald's franchisees use us or we're the largest agency for McDonald's franchisees.

We are the number one. We serve over 150 store franchisees. Guess what? The 151st is way easier

to sell to once you got to the 150, right? It's like, it becomes a snowball in terms of your

marketing. Your operations can get streamlined because they all, again, cookie cutter customer,

they all need the same thing. And then lastly, that type of customer, a franchisee, they've

basically put like their net worth on the line to own these franchises. They typically are not,

like these brick and mortar franchisees, they're doing that because they're not super tech savvy

or online savvy. And so I think it's the perfect kind of customer and you could just provide clear

ROI for month one. And I think you could do this in a lot of niches. Like I think you could do this

in like senior living, like my father-in-law has a senior living facility. And he is like,

he basically like the entire business is just, how's our occupancy? You know, occupancy is at

55% versus 65% versus 75% versus 85%. That's like this, that's a swing of like 10 million dollars

just in that, that question right there. And so I'm like, great. Hey, dad, what are we doing for

well, how are we filling that occupancy? Right? Like, you know, what are we doing? And he's like,

well, I don't really know how to do online marketing because most people who own senior

living facilities are not the most tech savvy. He's like, so we need like a, like a come die

with us marketing. He's like, we host coffee and donuts like brunch for the local hospital nurses

because that's like their number one source of deal flow right now. And then there's these search

engines like, like placeformom.com or something like that. And you know, you try, you tell them,

hey, I'll pay you for leads, but they just don't bring you that many leads. And so

somebody who can basically solve the search query for like, you know, senior living,

Austin or memory care, Austin or whatever, the person who can rank you at the top for that search

is going to be the difference between 55% occupancy and 75% occupancy, I think. And so

I think if you found a niche or a franchise like that, doing the sort of digital marketing for it,

I think becomes very appealing. Yeah, you just have to run it, which can be challenging. Running

those companies is very hard, but getting customers, I think is actually easier than

what's the one thing that makes a company easier. If you had a good way to get new customers,

it is like the number one, like, you know, Advil for all aches and pains when it comes to running

a business is, well, at least we're getting a bunch of customers, like, you know, easily, we have a

reliable way to do that. Every other complaint from there is like, you know, just a little,

bump and bruise. Another interesting person who you met for the first time was Nick Gray. So Nick

Gray was like, we asked him to like MC our event, and then he ended up just attending every other

like dinner that we had, and he like MCed it hardcore. And what's interesting about Nick Gray,

as you guys should look him up, is he's in like real time, you can watch him like become an authority

on this very strange topic of like hosting small gatherings. Right. And he might be able to turn

this into something substantial. And just to give you an example of what happened, we had this

like fancy restaurant booked for this one dinner. It got rained out because it was like the table

was partially outdoors. So we went to this kind of crappy bar. And then we moved to another bar

next door that was also somewhat outdoors, but had a roof. And Andrew, one of our guests was like,

Oh, man, is it going to be cold? And Nick was like, Yeah, it might be cold. Hold on. And he

ran to a shopping mall across the street and bought like a hundred dollar long sleep t-shirt.

It goes, I got you. And how impressive is that? He was the ultimate party host, which is no surprise

because that's what he does. So his, I don't know if you know him very well. I just met him and just

I'm just got my first dose of Nick Gray and I can't wait for my second dose. So basically,

it sounds like he ran a company called Museum Hack, which was basically a kind of like a

night adventure company. So you would go to a museum, the tour would be hosted by a local

standup comedian or magician or somebody who's got some showmanship. And basically he paired

showmanship with something that needed showmanship, museum tours. And it was a good company. I think

it was making a couple million dollars, maybe one, $2 million a year profit. He sells the business,

takes the proceeds, invests it into, I think, did you say all of it into Tesla or like just a lot

of it? So previously he had made money because he, him and his family started an aviation parts

business. So they made like the screens that go in like private jets, like the navigation screens

with the earnings that he had from that business. He invested it all in Tesla. And there's these

funny pictures of him during the New York marathon years ago. And he would hold up signs that says

buy Tesla because he was like trying to show up everywhere and just Tesla bomb.

Yeah. Yeah. Yeah. And then he killed it on that. And then he started this museum company with this

proceeds. He put it into Cloudflare, which has not done well, but you'll see him all the time.

It's really funny. You'll see him like someone be like, what's the best service for this? And

he'll just reply on Twitter. I hear Cloudflare is really good. You should check out Cloudflare.

Like he's like promoting it. And with his book, he says the same thing. He's got this book called

Two Hour Cocktail Party. If you go on Google Photos and look at the reviews of any bar in

Austin, he's been there and he's reviewed it. And when he reviews it, he takes a picture of his book

in front of the sign or the food of that restaurant as like guerrilla marketing. That's

all he does. He does little things like that. You had told me about this guy as this kind of like

super social guy that's in Austin that's like now doing this thing called the Two Hour Cocktail

Party. And he sold like out of 10,000 plus units of that book. And he was like, and I couldn't tell

that first. I was like, well, is he an idiot or a genius? And then I think this is a common game

I play where I beat somebody and I'm playing the idiot or genius game. And in the case for idiot

was like, wait, so he like sold his company and that was all in on this just perfecting

this like owning this little sub brand, this content brand around hosting a two hour cocktail

party. I can't tell you the last cocktail party I hosted. So, so I was like, he spent three years

writing that book and he was all in and then all the things you told me about the way he was promoting

the book and books in general are not a great business model. So I was like, what is this guy

getting at? And that was my like, is he an idiot? But very quickly I've shifted into no, this guy's

a genius and here's why. So first of all, it's a real problem hosting a hosting a party hosting

hosting any kind of party for like a specifically two hour cocktail party, but hosting a dinner party

is something that is valuable if you do it, kind of stressful when you do it. And there's a difference

between bad, good and great that comes into a bunch of details. And the details are things like

when you invite people, how do you prep them for it? What does the email you send beforehand

that reminds people even that this is happening, what it's going to be about and how they should

show up. And that when they show up, like, how do people have to introduce themselves? Oh,

he's a bigger, you got to have name tags, name tags help, because whether you name tag Nick,

name tag Nick, you got to have name tags. Okay, what else do you have to have? He's like,

well, you kind of want the event to flow versus just having it be like, well, whatever happens,

if we break out into to random clicks of people that already know each other or a giant group

where it's kind of awkward, you know, what's going to happen. And so he's like, has his little

system. He's like, I'm gonna have some unstructured time and some structured conversations. And

then back to unstructured after the structured, because the structure gave us all something to

talk about in the unstructured time. He's got to say, it goes into little things like, hey,

you know, if you host something at your house, like, people, nobody knows what the trash is.

And so they're opening all your cupboards of your house trying to find shit. Now they're just

going through all your shit. And then they just leave it on the counter. And now your house,

now the party's looking like a college wrap party, just put a label where the trash is.

Let's just do that. And he's got all the little reminders and tips and tricks for a host. Okay,

so solves a real problem. That's kind of stressful and kind of valuable if you do it right. Like,

we've both been to parties where the magic happens. The conversation just gets really

interesting. You meet three or four people that you're like, become really good friends with,

you did this actually, like this is how we met was a you hosted a dinner party at my office.

And so like, you know, the right dinner party can lead to some really great things. And the wrong

one is just forgettable. Okay. So now why do I think it's actually genius? I think he's got a

win-win scenario. And what I mean by a win-win scenario is that whether this becomes a big deal

or not, he wins. The first part is by doing this, he is building like the ultimate friend group

network. I think Andrew called him Andrew Wilkinson called them a friend billionaire. He goes,

Nick's a friend billionaire. And he'll Nick won't brag about it. But I'll be like, what did you do

this weekend? He's like, Oh, I was at a friend's house. I was like, who he was like, Oh, Matt

Molenwag, the guy who started WordPress. We were just, I was just at his house all weekend. And

I was like, what? How do you know Matt? He's like, Oh, I met him at a dinner or this. And he like

has so many stories like that. And when you are a friend billionaire, what does that mean? That

means you, you know a lot of cool people. So you're constantly inspired by the people you're

around. You got a lot of people who, you know, got your back and who love you. And you have a

bunch of like real connections and like real, real social life, which I think is like,

I think it's kind of like one of these like silent, like, you know, epidemics that's going on right

now is that most people I know have like a really weak and feeble friend group. Maybe I'm just in

that world. I don't know. But like a lot of people have this feeling of like, great, I work from home.

I live at home. I eat at home. I order food on DoorDash. And like, I don't see another human

being for like, I can go seven days without seeing another, another like person with a pulse.

Or even if you are seeing people, it's all transitional and transactional. Great. I live

in SF or LA and I go to Barry's boot camp and everybody rushes in and does the thing and then

rushes out. And like this, like, what happened? Like, where am I supposed to make new friends?

You know, that's not really like that easy for most people. So anyways, I think that what Nick

has is actually quite rare. So whether all this is is he makes a bunch of friends, has a bunch of

fun experiences. And you know, he was showing me this video on his phone. He's like, check this out.

He's like, last night after we hung out, I was on my way back and my friend texted me and said,

you got to check this out. It's flooding in my area, but it's created like this almost like

fake surfing thing. Like it was like flooding on some street and the water was running really fast,

but there was like a lip in the in the road. And so you could go on a boogie board and basically

feel like you're surfing. And they just did that for like hours and he had these fun videos. And

I was like, cool, I was just like on my phone scrolling when you were doing that, right? Like

this guy's not only a friend billionaire, he's going to have he's like an experienced billionaire.

So I think that's the that's the bottom of the wind of if nothing else, he gets that.

But at the top, I'm like, dude, I kind of think this should be a local franchise. Like I think

that he should basically turn this into like the modern day Toastmasters. Like I think if he

wanted to, this could be an enormous business and it could help a lot of people because he could

basically say, look, open up a local chapter like Toastmasters. And it's just dedicated to hosting

awesome get togethers of awesome people. I'll train you how to host them. You right? You fly

out to me, you attend one of these as part of your training. And then go wherever you live and

start hosting these things and pay your membership dues to be a part of this. And let's let's create

an international wave of people who want to get better at hosting things and having an awesome

social life. I think he could create the next Toastmasters. What do you think?

So Toastmasters. So for those who don't know Toastmasters, I don't know entirely how they

describe themselves, but I knew it as like a public speaking club. So you spend 50 or $100 a year,

something like that, and you get to go to a local chapter where you like everyone practices public

speaking. But I think they weave in some type of leadership component where you can like learn how

to lead, but it's all related to public speaking. There are nonprofits so you can look them up. So

Toastmasters has $63 million in assets of which it looks like about $35 million of that is just

cash. And then they did last year something like $18 million, $19 million in membership dues,

but sorry, $25 million in membership dues and about $30 million in aggregate and total revenue.

So like, that's very nice. So definitely worked. Yeah, exactly. And I think that like, you know,

there's a lot more people who want to be able to host a party and build an awesome kind of like

social life for themselves than there are people who want to get better at public speaking.

And so I think this actually has a lot more legs and it reminds me of the game.

So I haven't read his book, but the way Neil Strauss wrote the game and was like,

hey, do you want to get better at, you know, like meeting women? If so, you know, this is a book

that's going to tell you a bunch of awesome sort of war stories plus techniques that that can help

you do that. And I think that this reminds me a little bit of the game. It's got the benefits

of the game without the sleaze factor of the game. And so for that reason, I'm in. And I just gave

them, I just gave them, I just gave them the thought leader triangle with my hands for those

who are listening. I start with the pyramid of hands going upwards and then on the on the

inflection point of the sentence, you got to flip it down. Did you meet anyone else that was

interesting or have any other thoughts about people you met or experiences? I got a couple

high level thoughts, a couple high level thoughts. So we did the meet and greet for like, I don't

know, it was almost like two hours or something after the show. Just like people. Are you tired

after that? I had this thing where relief gives me a lot of energy. So I was so relieved that the

show was over that I felt like people had a good time and that I didn't like my trip was over. I

was going to go home and get to just like be in my bed and not have to be. I was traveling with my

two little kids, which is, you know, has its own challenges. I had no less than 10 people reference

the size of the cotton candy that your children had. They were like, my wife wanted to see the

show. So she brought my kids were two and three years old to the show. And that's like, you know,

that's like, you know, opening up a lighter inside of a natural gas factory. Like you kind of know

this thing could combust at any second. And she just had a backpack of bribes, which I think

actually should be its own product from traveling moms. It's just a pre made backpack full of like

little dollar store toys that you can give out every 15 minutes to be like, all right,

be occupied. Don't scream and cry and think about anything. And just

unbelievable amounts of crazy candy that they never get to eat. Like a bathtub size container

of candy. They had a seven layer lollipop. It looked like, you know, those like, dude,

someone told me they're like, we saw Sean's eating Sean's kids eating a kebab or like a hot dog or

something. It was like, you know, when the shake builds like a 95 story like apartment for himself

in Dubai, it was the shake Dubai tower of lollipops. It was incredible. Yeah, I had a bunch of people

tell me about that. But anyway, what were you saying? So I would say in the meet and greet line,

the most common, I would say the most common questions I don't know what you experienced

because you had your own line and I had my own line. So maybe yours was different.

I got a lot of people being like, Hey, whatever, love the show can take a selfie and then got one

question for you. And the question, I was like, Oh, this is going to be a, it's probably going to

be a doozy, right? But they're, you know, they're going to, they're using their one shot on this

question. And it would, the most common questions, the most obvious answers, it would be like,

you know, I'm trying to decide between this or this, you know, what do you think I should do?

But what do you want to do? I really want to do this. Well, then you should probably do that one.

Or like, I don't know. It's like, if you like, I mean, do you like, do you like one more than

the other? Like, do you want one more? If you knew, if you did know what you wanted, what would

you say? Yeah, I know you don't know what you want. But if you did know, what would you say?

And they're like, be, I'm like, cool, do be that, right? Or it'd be like,

yeah. And I, and I hate giving that answer because it's like, you know, not that we're someone's

hero, but don't meet your heroes because like, yeah, we just give you the most obvious, obvious

answer. The second one is like, I'm doing this, this and this. And they go, oh, cool. What are

the results? They'll tell me, I'm like, what were the results last year? Okay. Well, just, yeah,

keep going. Sounds like it's working. Either it's working. Don't don't mess it up. Or

sounds like it's not working. Do you want to like, you're asking me for investment. And

actually you should be asking for advice, right? Because it's not working. You know, the same thing

was like, I'm doing these, I got these two ideas. I got one company, I do this and another company,

I do this and I'm really, it's really hard because blah, blah, blah. Cool. Sounds like you're gonna

do two companies. Like, do you think, do you think the optimal strategy is going to be to

do two startups at once or one? Like, they're like, uh, yeah, one probably. Cool. So which is the

better business? Like, which one do you want to do? Which one is working better? And then they're

like, well, no, but see, this one kind of feeds into this one. And I'm like, no, it actually

eats away at all of your time and mind share. It doesn't feed into anything. And they're like,

I'm like, you know, like Elon Musk can, can run two companies at once. He might even be able to

run three. But, um, until you have, you know, like, until your palm is like, you know, a physics

textbook, like, you know, until you can, unless you're built the way he's built, like, it's probably

not the optimal strategy for you. Like, if you're in this meet and greet line, I'm just gonna tell

you right now, probably don't want to be CEO of three startups at once. And so the obvious answer

for most of us was like, well, what if you just focused on the one that's, that you like more

or is working better? Like, I think that would probably work better than trying to make both of

these, these fledgling things work. And so I felt almost silly that that that was the case.

And what we're saying here about everyone was searching because we met like a bunch of successful

people. For example, probably one of the more successful people we met was this guy named

AJ Patel, who is like 32 or 35 or something like that. And he started a dog supplement company,

which whenever I hear about that, I'm like, that's the greatest thing ever because who knows if

like the product will work. But he originally sold a portion of the company at like $200

million valuation. And then a few years later, sold it for $650 million in valuation. And he

seemed pretty like zen like, like he kind of had his act together. But still, there was some things

where he was like, trying to figure out what to do next. And like, he had normal questions that

everyone else had. And on here, you had everyone searching.

Yeah, actually, I want to say one last thing about that previous thing about most common,

most of the common questions have the simplest answer. That's not a knock on those people.

What I meant is, dude, this game is not as complicated as we make it. I have the same,

I do make those same mistakes. And all it takes is just a third party with like a fresh set of

eyes to be like, well, sounds like you just picked the one you want to do, right? Or like,

suddenly three things, try focusing on the one and it'll probably work better or like,

you know, whatever. And so I think that it's useful to almost have that be your own coach

in that way and save yourself a lot of heartache, because it wasn't a knock on those individuals.

It's that is the common problem is that we don't have complex problems. We have simple problems.

And a simple problem doesn't need a complex answer. It needs a simple answer. So that was my point

there. All right. The second thing, yeah, everyone is searching. It didn't matter who we were hanging

out with, net worth zero, net worth 100k, net worth 1 million, 10 million, 100 million, and

the billionaire we had dinner with, everybody was searching, searching for meaning, searching

for what's next, searching for what they should be doing with them at their time, searching for a

better challenge, searching for a way to solve the problem. It just felt like everyone's searching

and specifically a lot of people were searching for like direction. And it really made me like,

it really highlighted to me the value of when you know you, when you have a clear direction,

the value of that to like, to be grateful for that and find people who are good at figuring

that out. Because I think if you stay in that searching state for too long, that shit's dangerous.

It's like an inception. It's like, we can only be in the dream for an hour before we forget that

it's a dream. You know, we got to do that thing where we fucking cold plunge ourselves to get back

out of it and wake back up. It's like, there is, it's okay to be in a wandering mode or a searching

mode or kind of a thinking mode. Like, what do I want to do? But after six months, after 12 months,

after 18 months, like, that shit becomes you get lost in the sauce. And I felt like there were

kind of a lot of people that were lost, lost in the sauce, that their search was sort of like,

almost indefinite. And I think that's, that's dangerous.

That's interesting. And that's actually really scary. That's that kind of a, because it's one

of those things where if it goes on for too long, it gets even worse. And then, you know,

you're like, you know, ass deep in it, and you're like, Oh, no.

Yeah, you forget how to even start the engine. It's like, this car hasn't been on for a long time.

Does the engine start? And I think you're good at this. I think the way, I think you're really

good at this, the way you are very structured helps you. Because I think you're very like,

regiment, you're like, for the next three months, I'm going to only talk to people and figure out

what I want. And after three months, I'm going to have a conversation with myself and shift into

the next gear. And because you're, this is my read of it, at least, I don't know what goes on in

your head, but my read of it is. That's exactly how I do it. Your time box things. And, you know,

there's an argument to be had for like, just wandering around and letting, you know, you can't

control everything. But I think having these creative constraints, these like time box constraints,

helps keep you honest. Like, am I really, am I even learning from my wandering at this point?

Or am I just, have I forgotten like, my head for my feet? I do I even remember what the hell

I'm supposed to be doing right now. And so I think, you know, you had a period post hustle

and pre Hampton, that was like, you're searching period. But it was like, I think you knew you

were going to search, you knew you were going to wander and explore, which meant don't jump into

something really fast, but also don't let that last forever. Is that right? Yeah, well, I'm obsessed

with time. So like, even when I was 20 years old, I had this document, I think if you Google like,

my name and then CEO doc, you'll be able to find this spreadsheet. And I would map out, I think I

had thousands of them, of all these biographies of people I read, and I would type in, like when

they started their apprenticeship, when they got successful, and the time it took to do that I was

obsessed with time. And the reason time is important is I think that the constraint is

incredibly necessary. I read this book by Robert Green, and he talked about urgency. And that was

the first time that I learned about the importance of urgency. And so that's why I'm obsessed with

time. And so usually what I do is I have this thing called worry time, which is very similar to

like searching time. But worry time is like, here's the period that I can worry about these

following things. So like, it could be like, you know, I'm not sure that I'll make a list of all

the things going on in my life that are that are happening right now, that I'm not sure about, like

it could be like this podcast, it could be my relationship, it could be anything. And it's

like, all right, on Sunday from three to eight, I'm going to worry about it. And I'm not and then

I'll like set time aside to worry about it. And then I'll set it just letting it bleed into every

moment of every day and be this underlying worry or anxiety that just sort of like plagues you.

Yeah, so it's just like, you know, like, have you ever used Headspace, the meditation app?

There's this like calm guy. Yeah, I like calm too. But Andy, the guy who would narrate it would be

like, All right, today, we're gonna, we're gonna do the meditation, whatever. Now, the cloud is

above you. Let's put all of our thoughts and feelings and worries in that cloud above us.

Now, let's just walk a few feet away. Now, we're away from the cloud, we could acknowledge that

like our worries are up in that cloud, but we're no longer under it. And we can go back under it

when we're ready and worry about it. And so that's kind of where I came up with like worry time.

And so I have worry time. And I also do the same with like, searching time. So it's like, all right,

I'm going to search for this. And then in three months, I'm going to say, did I find it or not?

No, okay, fine, we'll give it another three months. And then once I find it, it goes,

searching is done, we are no longer searching. So I actually turned off like this is just a

very small example. I turned off the Twitter DMs of my Twitter handle, because I would get all

these interesting opportunities. But I said, nope, we are done with opportunities. I have the

opportunity, we are going to pursue that. And then at a later date, we'll open back up to pursue

new opportunities, maybe, but right now there's nothing new. And I like, we, my wife and I were

joking, but it's not really joking is like my rule right now is no new friends. I don't need

new friends. I have the friends that I want. That is perfect. I'm not going to go out and

hang out with new people, no new friends, because, you know, like the searching time is done for now,

and we'll open it up at a later date. Auditions will come at a later date for new ideas and new

friends. Dude, that's great. I love the way you said that. I do a similar thing, but without,

I hate the word time, I'm the opposite of you. I want to get off the concept of time altogether.

But in reality, the result is actually very, very similar, what I do, which is I focus on the word

constraint. So how can I use a constraint to my advantage? I love this because naturally I'm always

constrained, right? Like, I don't always have every resource at my disposal to do what I want to do,

right? Let's say I'm traveling, and I don't maybe have the time or the equipment to get to the gym

to do the same workout that I was doing before. Then how do I get excited about the constraint?

Okay, I got this wall, I have the floor, I've got my suitcase. Ah, interesting. I can air squat the

suitcase, and then I can, you know, do these like, I could do a push-up challenge, or I'm going to do

100 push-ups in the next five minutes. And I'm going to see, you know, how far under that time I can

get. And, you know, you do that, and you've used a constraint to your advantage to have a better

experience. So I always have this thing, which is I'm not going hour to hour. I think that's a

really, I think time creates a lot of stress in people's lives. So I want to use constraints without

the stress of time. So what I say is, I am trying to have an experience right now, what kind of

experience do I want? I want a sweaty workout experience. Okay, how can I now use a constraint

to ratchet that up and make it even better? Right, like, and that's how I want to do things. So I'll

do the same thing where I'll constrain myself. All right, I'm going to turn off DMs, or I'm going to

do a no new friend season. And I'll use these words like season, just to sort of time box them,

but without the sort of urgency or stress of like the thing you did where you're like,

how successful were these guys by 30? Dude, that would have just made me feel miserable. So I had

to like tweak that a little bit for myself where I didn't want to always feel perpetually behind in

life. And so my way of doing that was focus on all right, I'm about to walk into this room,

what kind of experience do I want to have, and get good at choosing that and then be like,

how can I use a constraint to like level that up to enhance that rather than feeling constrained by

lacking some resources that I otherwise would want to make this happen?

I think the time thing is important, because you do compare yourself to others and comparing

yourself to others, everyone says is bad. I actually think in some ways it's really great

because you see what's possible, just like if you're like an athlete or you're like, I want to be

like this athlete, I want to be strong, but I want to be stronger than them or faster or whatever.

But whenever we do these events, and I meet all these amazing people like an AJ, like a Suley,

like an Andrew Wilkinson, and I hang out with them, and I think I'm behind. I'm way behind.

And that's dangerous. That's the thing I referenced the other day when I said,

there's the science of success, and there's the art of fulfillment.

The comparing yourself will help you in the science of success. It will motivate you,

it will put a chip on your shoulder, it'll get a light of fire under your ass. But it's not

going to help on the art of fulfillment side. And so what some people try to do in life is be like,

let me solve the success thing first, and then I'll do the happy thing after that.

And I think what you do, if you look at, remember back to my everyone is searching thing,

what ends up happening is people solve the success thing to try to throw a bunch of money

at the happy thing. It works to an extent, but not all the way there. The kind of disillusioned,

and they just sort of fall back on, well, let me just go do more success shit,

at least back then when I was only focused on success, I felt better. And I know how to do that,

but more than I know how to be happy. And so... Or it's like, I thought this number would give

me the answer. Turns out I was wrong. It's just one zero. It's just five times that. Yeah, it's

actually, it's not 50, it's actually 150. Somebody said this is wrong. They said it's always three

times more than what you got. Like people always think three times more, then I'll chill out after

that. I'll really move on to that next phase. And I think, while I don't think that's a bad

path, I don't think you end up in a bad spot, I do think there's probably a better version of it,

which is like, can I do happy and successful at the same time? Is that possible?

Well, we were talking, and I'm going to add them here, but it's nothing crazy. But we had dinner

with Andrew. Andrew, his company, as of Friday, I don't know what to say, was worth $850 million

in Canadian. And I was like, we were talking about what's next? And we were talking about

just personal motivating factors. And he was like, oh, I was motivated because I wanted to feel secure

financially, because for some reason, I always felt insecure as a kid. And everything comes from

issues you had as a child. And I was like, do you feel secure now? And he was like,

you know what, not really. And I'm like, wow, we're still not going to feel secure at that number.

You always need more. And I couldn't decide if I felt negative about that feeling or positive.

But I have realized that that might be the learning is that you don't feel secure. A lot of people

don't feel secure, regardless of what they have or what they don't have. It's the same feeling of

it's not enough. It can be taken away. I view it a little differently. It's more like the security

doesn't come from the money. That feeling you want, is it going to change when the money changes

in that way? I feel secure now. And I have one billionth of whatever he's got. Why? Because I

just view it differently. I have different insecurities that he's got. But on the financial

one, I'm like, as long as I still got my wits about me and my two hands, I'm always going to be fine.

If I got my brains, I got my hands, I'll always be fine. So what do I care? I could lose all my

money in crypto. I could lose all my money in this business, could tank, I could say the wrong

joke, I could get canceled on the podcast tomorrow. Still got my hands in my brain? All right, I'll

be, I'll be, I'll be all right. And so if it's like fitness, right? Like if I put you in any

fitness test, I think you would feel pretty secure. Right? Like, I don't think I could

be like, Sam, we're going to do a work. Like, I think if you invited me over, you're like,

let's do a hard workout. You know, I'm not eating that morning. I'm like, I don't know,

I got to be light on my feet. I got to do, like, hey, what's creatine working one day? Let me take

some of that. Like, you know, I'd be stressing out because I don't have the fitness security.

Whereas I think if I invited you over for a hard workout, you'd be like, we'll see. Right? Or even

if somebody, even if David Goggins invited you for a hard workout, maybe at that stage, you would

feel, feel a little bit of the lack of security. But I think for most people in most situations,

you would feel pretty secure. And so I think it's everybody's chasing a feeling. They think the

feeling comes from a thing. The feeling doesn't come from the thing. The feeling comes from you

and comes from practicing having that feeling. And I think until people grok that, they're just

not going to have the type of feelings they want of happiness and all this other shit.

Speaking of which, we have a very sturdy audience. I was putting my hand around

on people's backs. Take a picture. Got a bunch of broad backs. Yeah, we had a whole bunch of

broad backs. A bunch of dead lifters out there. What's going on? There is a bunch of sturdy ass

people. Maybe it's a Texas thing, but there's a bunch of big old boys that we're talking about

and women. There are so many strong people. I've probably said that at least 20 times.

It's like you're awkward. The meet and greets are weird. I don't know what to say to people.

So it's usually like, oh, I like your shirt or you look huge. You're yoked. But I said that so

many times. Yeah, we have an interesting demographic. There's the people that look like you,

the people that look like me, and then there's the people that look like neither of us.

But it's kind of amazing how well distributed it's like a bunch of Indian dudes,

bunch of really strong white guys, and then the other group, which is a blend of normal people.

We had so many Indians and so many Indians with really thick accents. So I guess they just moved

here. Do you think that we are, are we popular in India because of the topic or because of you?

Well, I mean, there's a lot of business topics out there. They don't all have that.

Where's Chamathram? Is he Indonesian? No, he's from Sri Lanka.

Sri Lanka? I mean, I don't know. They probably love him too. But Sri Lanka is like six million

people underwater or something like that. It's very like, I don't know how many of them even

have access to know about him. But yeah, if he goes to India or somewhere, it's a cult phenomenon

him, Naval, Boloji. They really, really look up to those people. It's like, if you go to

in China, the most popular person was Kobe Bryant. Kobe Bryant was the star of stars because of some

combination of like, he's got the thing that they want, like crazy like athleticism, plus they

piped those Laker games into China and like only Laker games for like a period of time.

And so he was just been everyone in China, which is they're a black man.

Yeah, exactly. And he was just like, look like a God compared to them. And it's like,

I think you like people who are, they're like you. And so you feel like you could be them.

And then there's people who are so unlike you, that you're like, you are so different. I just,

I am in awe of what you are. It's like the Bjork effect. So Bjork, you know, it's from

Iceland, which only has like five million people. And like Bjork's music sucks. But every once in

a while, she would be like number one on the charts is because like everyone in Iceland would like

cheer for her because she was like doing something interesting in America or like Bruta

Mars. If you go to YouTube and look up Bruno Mars's videos on YouTube, they have like three

and four and five billion views on YouTube because everyone in the Philippines, because he's like

Filipino is like, that's our guy. You know what I mean? So I guess that's why we have a really

nice Indian contingencies because you're their guy. Whereas with me, it's just a bunch of like,

you know, like guys from Ohio, but whatever. Dude, can I speak in Ohio? Can I do a little bit

here on Jerry Springer? What about him? RIP? He died two days ago, I think.

Yeah. His story is kind of crazy. Do you know much about Jerry's backstory?

Wasn't he the mayor of someone in somewhere in Ohio, in Dayton, Ohio or something? Cincinnati.

He was really the mayor of when he was the mayor first and then talk. Yes. So basically,

his career is like he at 25, he's the advisor to Robert Kennedy during his presidential campaign,

who I think died or got assassinated or something. Yeah. Then he's like, okay, goes on to do like

kind of like local city politics, ends up becoming the mayor of Cincinnati for a brief

period of time, gets fired because he solicited a prostitute, I think, and got busted for it.

And so he's like, oh, sorry, like, yeah, shouldn't have paid for an export or something.

So now he's like out of the political game. And he's, you know, in his 30s, I guess, and he's

like, what do I want to do next? And so he, he gets casted onto local TV to do a political show.

It's like, oh, you could be like our political kind of like talk show type of guy. So he does

that for for a little bit. And then he gets his own show. So he's, I don't remember what year this is

like, I don't know, 91 or something like that. And he gets his own political, he's doing his own

political talk show, three years go by, kind of unspectacular. And then the moment happens,

a new producer comes in is like, Hey, look, it's political show, it's going nowhere. Let's switch

it up. And the Jerry Springer show is born. So the producer comes in, he's like, look, we're going

to shift it towards controversy, dirty laundry, and basically like, we'll captivate, we'll make

captivating TV by putting scandal on air. And we'll have like, was it fake though? So

there's different opinions on this. I read a bunch of like Reddit posts of people who are

producers on the show or good win on the show. Here's, here's where I think it net it out, which is

they would cast for scandal. People would say, yeah, that happened to me. The producers would

intentionally not fact check anything. And so you could either have either been real for you,

or you could have just been like, if I do this, I get to get on TV, I get a flight to New York,

I get to go basically me and my, my whatever person get to go on vacation in New York,

all expenses paid, we get to be on TV. And yeah, that'll be that. And so for some, I think it was

like, truly real for a lot, they were like, kind of like making up, or they would embellish. So it

would be like, yeah, I cheated, but like, actually, they weren't best friends. And I didn't stick,

like, we knew each other first, and blah, blah, blah. And he actually knew about it already.

He's not finding out on air, but like, whatever, we'll kind of recreate that.

And was it daily or weekly? So it was like, it was a daily show it at its peak.

It's higher rated than Oprah. So he becomes the number one daily show. And for the first time

in people's, so here's some of the kind of amazing things. It goes 18 years on TV. Jerry knows it's

stupid. But he's like, this is what people want. And I'm going to give them what they want. And I

had a few takeaways from this whole thing, right? So first of all, Jerry, Jerry, just that's iconic.

It's just so iconic. And I love it. Yeah, that was, it was, it was the pre world star.

Dude, world star, world star lives in the shadows of Jerry. So here's a couple of things that stood

out to me. Number one, he gave people what they wanted, not what they, what he thought they

should want. And in fact, he started with what he thought they should want. Oh, here's the latest

on the local political issues and where we stand and blah, blah, blah. And he pivoted,

and he pivoted the right way. And I think as entrepreneurs, there's a great like Gary Halper

quote, where he says, no more, never has more money been lost than trying to market to somebody

what they should do versus what they want to do. And as a marketer, you got to internalize that.

Now, there are some people that are not in my cult that, that hate that phrase, they think that's

terrible, that the world is terrible because of that. They say, no, shouldn't we strive to be

better? Shouldn't we strive to help the world be a better place? And, and not that like these

sugar filled cereals and these like, you know, dopamine social networks and all this stuff.

And so some people hate that that's true and they're fighting against it. As an entrepreneur,

I'm in the camp of you are here to serve customers, you're here to give them what they

want. If you want to win, you give them what they want. You get, if you want to win really big,

you give them what they want in a way that no one's out, no one else is giving it to them,

or maybe even that they didn't even realize that they wanted. People didn't know they wanted

this and you're the first to provide it. But that's the game of business and to me. So, so anyways,

I think he's a great example of giving people what they want to he pioneered a new format.

So his whole format of like putting this dirty laundry on air and the fights, the bouncers,

the like the, the, the, the, the pregnancy test for the DNA test reveals like this guy's a goddamn

innovator. Number three, he became number one, he bigger than Oprah in his prime. And lastly,

what I love was he did, he did 5,000 episodes. He got his friends to win too. So his security

guy, Steve, who became like a character, a character on the show, like their best friend,

Steve says, you know, the most wonderful things about Jerry and Steve gets his own spinoff show

later after the, after the Jerry Springer show. So I love that he kind of brought friends along

the way and that they, when he eats, they all eat. And there was a few, few good examples of that.

And the other funny thing about this and people, people liked working for Jerry people.

For what I can tell, yeah, like it was like the opposite of Ellen. Like Ellen is seen as this,

like, you know, America's sweetheart. And then behind the scenes was like, you know,

a menace. And apparently Jerry was the opposite. It's like, he was seen as a menace to society.

And actually he was kind of a sweetheart from, from what people said. Now, maybe it was just

the guy dies and no one wants to trash him. But like, that's what I found. The last thing though,

that I thought was interesting was that in a weird way, because this show was really popular,

like in the early nineties, his show was actually the first show to expose people to like,

to people being gay or trans or like all kinds of stuff that's like LGBTQ, like,

and he was like, this was for a lot of people in America, they had never met or heard of anybody

who was in any of those categories. And so he kind of was like the bandaid ripoff moment

for, for a lot of America on these things, which I think is also kind of amazing. The real world

was kind of like that too. I went to, I went to an all boys high school. And, and like,

I remember being like 14 or 15. And for some reason, the high school, it was like a good,

the culture of the school, like young men felt fine coming out and saying they're gay. And I

remember like meeting these kids. And it was like the first time I've ever done that. And like,

someone who admitted to being gay. And at first I was like, you know, back then you,

you would make fun of people. And then you realize, though, that that's, that's horrible.

Obviously, we shouldn't do that. And they're my buddies. And then it goes back to, and therefore,

because I love you, I'm going to make fun of you just like I make fun of all my other friends.

Yeah. Yeah. And because I love you, I'm not going to treat you differently. We're all boys,

and we're just going to tease each other over someone has braces, someone, you know, likes,

man, whatever, it doesn't matter, we're going to make fun of ourselves. And that's just a way,

that's the way that young boys show that we accept each other. That's how we show love.

It was just a mini, it was a mini Jerry, you know, Jerry was first, you know, like,

like, well, we're not not going to make fun of this person because of this and that,

we're actually going to do it because it shows that we're going to, it's normal,

we're going to normalize it. So who knew Jerry was so progressive? You know what I mean?

The guy was a, we got Rosa Parks, Martin Luther King, we got Jerry Springer. He's like,

he's just one of many in a lineage of pioneers breaking down social. Yeah, I saw he died. Dude,

he seemed, he always seemed really likable. I remember watching him like, did you watch it?

Like when your grandma, like baby sat you or something like, that's like what I remember

doing is like, I was just home after school by myself. Yeah, like, it was like four o'clock

when you get home from school, you watch Jerry and Oprah. I remember watching all, or when you

stay at home from school being sick, you watch Maury. Staying up for a sec, watching prices,

right? Yeah, I loved Mari. Mari was the best too. He's going to die soon too. I just looked him up

while we were talking, he's 85, I think. So the legends, the legends, it's a passing generation,

salty earth type of people. Who's doing this now? Is there like a thing now? Like,

where does this happen? Does this happen on Tik Tok or like Twitch or YouTube or something? I

don't see this now of content, even though it's, you know, another great one like this,

my sister still listens to this every day when she drives her kids to school, cheaters on radio.

The show where they really bus cheaters, like, that's still a thing. It's a big thing in the

morning radio space, which is a very small thing in the world now. I think that is actually,

it was Joey Greco. You remember Joey Greco, the host? Is it just one? I feel like every city

just borrowed this format. Joey Greco was like the more famous host. And at one point,

he got stabbed. You don't remember that episode where he gets stabbed duty, like it's stabbed.

And like the thing about the thing about that era of like the 2000s and 90s, the reason it was cool

was we don't know if it's fake because there is no one tweeting, you know what I mean? You

like think it's fake, but like no one has a platform to like expose like that they went on the show.

And so that's kind of why it's hard to like recreate some of these things. It's like,

we didn't know. Like I wasn't sure wrestling was fake or not until like, you know, five years ago.

Who knew? You know what I mean? Hell about hope? I was like, yeah.

Tooth Fairy and Vince Rick Man. Maybe there's a way. Yeah, no one knew. But no, that's a good

question. I'm looking it up now. Cheaters. So he did the TV show. Joey Greco. He did the TV

show version. And then the later host was Peter Gunns. Right. The radio version is basically

they call, the wife calls in is like, I think my husband might be cheating. So then they call the

husband as a woman. I don't know how, I don't actually have to pull this off. I gotta ask my

sister what the actual format is because I don't know how to trick them that easily because like,

I mean, you're not just gonna cold call from somebody and be like, yeah, I'm down.

So I'm not sure exactly what they do or maybe they called. Oh, I think what it is is they're like,

he might be cheating with my friend, Rebecca, and they fake call as Rebecca

to try to like, to catch him in the act. And then they just do, they hit the button and three-way

call, merge in the wife, and she just goes off on him on air. It's incredible content. I mean,

anybody who's a content creator out there, like if you're not studying cheaters, you're not even

trying. If there's a subreddit called public freak out, you ever go to public freak out?

I've seen public freak out on that's my favorite subreddit. That's my version. That's my version

of Jerry Springer, public freak out and popping where they just pop like, zits and shit. I love that.

Big fan of that one. And public freak out. I was on the front page of popping one time. I had a

picture get 60,000 views. So it's just whatever. Can I endorse you for that on LinkedIn? How do

I make this more of a thing? I had to get like a sys removed from my head. And I,

right before I went under surgery, I was like, Hey, Dr. Brian,

can you do me a favor? Here's my cell phone number. Can you take some pics while we're in

surgery? It said to me, I want to post them on this subreddit. And he did. And I got 60,000 views.

I have a folder right here on my Safari or my Chrome. So it's called brain. And it's like,

I took like before, before, during and after photos. I was the number one. I'm popping. So no

big deal. I think it's literally no big deal. Actually, that's the cool part about it.

I guess that's the episode. We did a recap and we talked about Jerry Springer.

All right. That's the episode.

On the road. Let's travel. Never looking back.

Machine-generated transcript that may contain inaccuracies.