My First Million: How to Have an Early Adopter Mindset, ConstitutionDAO, Optimizing Twitter Bios, and More

All right.

Quick break to tell you about another podcast that we're interested in right now, HubSpot

just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell, and they break down why these pitches were

winners or losers, and each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

It's sort of like if you look at what do our rich friends do now that's not common, and

then that's just going to become like more people are going to do that thing.

What's up?

What's going on?

Do you see Andrew Huberman replying to my tweet?

Yeah, I did.

I feel kind of giddy a little bit.

I feel a little honored.

Yeah.

Do you feel?

It's kind of cool to interact with them, right?

Yeah.

I think he's great.

I think he's really great.

The cool part about this podcast is that me and you get to hang out often, and then once

in a while, there's a bunch of guests.

I would say for all the guests, I like them all.

But maybe two out of every 10, I'm like, oh, this is a, this person, you know, they're

my kind of people.

I just really get along with them and I really respect what they're doing, and he's definitely

one of those people.

So hear me out.

I think that we should get, okay, so you have to go somewhere on Wednesday.

Yeah.

And so I went and found a guest.

Tell me what you think about this guest.

And then when I got this person, I realized we should do this way often, way more.

So I met this guy and he has his business that's like a fine local services business

in California.

And I go, what did you use to do?

And he goes, I was in the CIA.

I go, what did you do there?

And he said, I would go to the Middle East and I would try to commit, get people to commit

treason.

And I would do it by trying to influence them and persuade them and basically give me secrets

so I can, you know, we could do espionage and I was like, that's the most amazing thing

I've ever heard.

Can you tell me everything?

And I sat down for like an hour and I asked him questions and I asked him to come in the

pod for the podcast or that was pre pod, pre pod.

And so I go, dude, you just want to come out and tell me all these stories about being

in like an alley in Lebanon, trying to get some person to show up and he, the way that

he convinced, he's got all these like weird stories and, and, and it's about persuasion

and influence and shit.

And I realized I'm like, Sean and I should just start doing that way more just getting

people who are like interested in regardless of it has to do with money or not.

Yeah.

Yeah.

I think that's cool.

I met a guy once who he was like using our product and we held a meetup and like, I think

200 people flew to our office and it was a big party basically.

And this guy and he was like, he was always very mysterious because our product was kind

of like clubhouse.

So you could just kind of sit there, hang out all day and just chat.

It was always online and I was like, oh, so you like don't work or what's the deal?

Like you're always online doing this.

He's like, oh yeah, I'm like in between, you know, gigs and I was like, I'm unemployed.

I didn't really think too much of it.

But when he showed up, I was, I noticed two things.

One is the guy was incredibly muscular, like, you know, I kind of like bumped into him and

it was like, I hit a rock and I was like, Oh, that was strange, but he wasn't trying

to look super fit.

But I could tell it's like, you know, one of those people that like, yeah, they could

do 90,000 pull ups, it's like, Oh, your core is just incredibly, you're just your whole

body's made of muscle.

It's not that you have giant muscles, but your whole body is a muscle.

And so I was like, OK, that's interesting, noted.

And then later on in the night, he like, I introduced him to two people.

One person was from Russia.

He spoke Russian with them.

I introduced him to another person from Pakistan and he spoke like Urdu with them.

And I was like, how many languages do you speak?

Was he a white guy?

White guy.

And I was like, and he spoke with like almost like a perfect accent.

And I was like, what the hell?

Why do you know how to speak in all these different languages?

He's like, oh, and he kind of like as the night got on, like, you know, he wasn't drinking,

but we were all drinking.

And he's like, he kind of confided.

He was like, yeah, I was actually a spy for many years and he starts telling me these

stories and they're so unbelievable that I'm like, I just kind of think this guy, is he

lying?

Is he telling the truth?

It's very hard to tell because the stories are so good.

Like, you know, the story is like, you know, he's in a bar in Russia and, you know, there's

mobsters there.

And then Yuri Milner, the famous investor comes in and he's like, OK, I want to talk

to Yuri and Yuri just kind of blows him off.

And then he says something in Russian and he's like the perfect one liner.

And I was like, what's going on here?

So we go to the battery later that night.

The battery is basically this private members club in San Francisco that is like a Soho

house for San Francisco.

And the previous investor who bankrolled my whole company, the idea lab that I was working

at, he created the battery.

So we go, we're hanging out there.

And on the way out, it's like two in the morning, we're leaving.

And the battery has, I think, 14 hotel rooms.

But really there's like the penthouse that you rent out for parties.

And the penthouse, I think, was like 10 grand a night at least, maybe 15 grand a night to

rent out.

And there's an elevator that goes straight up to the penthouse.

And so at that elevator, we're walking out and at the elevator is Elon Musk.

He's getting in the elevator and it's him, it's Jason Callicanus and it's two other people

we don't know.

And I was just like, you know, kind of like fan girl mom was like, oh, shit, that's Elon

Musk.

And so the guy, the spy guy, he's with me and he goes, oh, Elon's there.

He goes, hold on.

He walks over and they're waiting for the elevator.

The elevator is about to be there.

He walks straight up to them and he goes, like classic pick up artist doesn't address

Elon.

And he goes, Jason, he's like, Jason, he goes to Jason Callicanus, Jason Callicanus,

like, oh, hey, what's up?

He's like, Jason, I met you last year at the conference and I told you what I do with

the government and all that.

And I offered you a tour, I offered you a tour, but I forgot to give you my number.

Let me give you my number now and I'll be able to get you that tour.

And if Elon wants to come, he can come too.

He's like, he's like focused on Jason.

There was just sort of like, you know, Elon, if you're interested, you're welcome to join

as well.

You can tag along.

And then he walked away and I was just laughing because it wasn't like some super, it's like

he tried to do a super smooth move.

Wasn't that smooth in my opinion, but it was still hilarious and he had the balls to approach.

So, you know, good for him.

So who was the guy?

I mean, I don't want to say his name, but yeah, he's just a guy and I like haven't seen

him since.

Oh my God.

That was my one night with this CIA guy.

Well, this guy's coming on when you're gone and long story short, we should do more cool

shit like that.

Yeah.

For sure.

All right.

So when I started the hustle, I used to look at how many people had cold email in order

to buy ads in our email.

I would look at how many people I got the phone and then I would look at how many people

followed up and how many people signed a contract and then how many people actually paid and

bought ads.

I thought I was a genius because I figured out very specifically how many people I had

to call to get X dollars and I was like, great, all I got to do is call this many people.

It made my life so much easier than just guessing.

Well, turns out this is a thing that has existed forever.

It's called a pipeline and if you do it well, you can predict how much money you're going

to make every single month.

And so you just kind of go out and get more salespeople or you go out and do more cold

calling or cold emailing or you create more content and get more leads, whatever.

When I was doing it, I was doing it by hand and that was a huge pain in the butt.

Turns out there's something that does this for you.

It's called HubSpot.

The HubSpot CRM platform.

So with the CRM platform, it's pretty amazing.

You do a few things.

The first is forecasting.

So you can get a bird's eye view of your entire pipeline.

You can see what's coming around the corner.

You can see how big the quarter is going to be, how certain months are going and spec deals

to see if you're on track.

And the second thing that's really important, I used to do this by hand and I learned how

to use HubSpot and it kind of changed the game for me, but you could do custom report

building so you can see where most of your sales are coming from, what type of tactics

are working, where to go get more customers.

It's pretty amazing.

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your business together, HubSpot.com.

Check it out.

Speaking of cool shit, I don't know what's going on with this constitutional shit and

I know you know everything about it.

Can you tell me?

Because it's actually amazing.

So I got a DM a few days ago and it says, hey, a group of us are getting together to

buy the Constitution.

Okay.

It's like the United States Constitution.

The United States Constitution.

I think there's 11 of them, right?

There's 11 copies.

I think there's only one that's in the hands of private buyers.

This is the one who owns it.

So I don't know who owns it, but it's being auctioned off by Sotheby's.

So they said, hey, there's a Sotheby's auction in a couple of days.

We're going to create a DAO, which is a crypto term for basically like a group, just a group

of people think of it like a company.

We're going to form a DAO and anybody contribute, contribute any amount you want and we're going

to try to buy the Constitution.

I was like, what the fuck?

And I was like, you know, I was like, that's great.

I was like, how much is it?

You know, and I think he said they're going to need, I want to say 10 or 20 million dollars.

I think it's 20 million dollars that they're going to need to raise.

Who messaged you?

I mean, I don't think they all want their like name out there necessarily.

Okay.

Well, who's the organizer behind this?

It's a small group of kind of like NFT collectors.

So they basically...

Oh, okay.

It's not Paki or...

No, he's kind of...

So they basically approached me, Paki, and I think some others to try to help get the

word out.

Got it.

The other thing is...

So there's this thing called...

So they created Constitution Dow and they have raised in three days, I think, three

million dollars from 2,000 people, something like that.

So I'll just pull up the Twitter handle.

So the Twitter handle is Constitution Dow and it says, we the people for the people,

we're buying the Constitution from Sotheby's in four days.

We need your help.

And then if you go to the website, it shows that they have...

It says, amazing copy at the top, what if we held hands and bought the Constitution

together?

It's just hilarious when I'm putting it.

And then it says they've raised 3.6 million dollars so far.

And I think they need...

Where do they write their target?

Okay.

I don't think they write their target anywhere here.

But I'm pretty sure I asked the guy and I'm pretty sure they said they need like roughly

10 to 20 million dollars to...

That's crazy.

It's actually pretty amazing.

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So how does it work?

Who owns it and how is it tracked and how do you know to trust these people?

So basically, the way this would work is a group of people get together, they buy a thing.

Now this is how they've bought several other things.

So they bought, people are creating DAOs to buy crypto-punks.

So oh, you want a crypto-punk, but a punk costs like a million dollars now.

You don't have a million dollars.

Well, you want to invest 10,000 dollars into a crypto-punk?

Cool.

So we can all pool together 10,000 each and buy a crypto-punk collectively for a million

dollars and we all own whatever that math comes out to.

As you know, we don't do public math, something like whatever, less than 1% of the crypto-punk

is yours.

So you sell your stake in the crypto-punk.

So they fractionally own it.

So that's what I think they're trying to do here is they're trying to fractionally own

the constitution, which is, they're going to turn the, they can take the actual constitution,

they're going to turn it into an NFT and then you can fractionally own the NFT.

And what laws or lose understanding of it?

How does it protect the investors?

How are the investors protected?

Protected in what way?

What do you need protection from?

Who's got to get you?

They can lie about the price that they sold it.

They can never sell it.

They can...

Who?

So, okay.

We're buying it from Southeast Asia.

If they get a hold of it, then they can accidentally ruin it.

It's custodyed.

I don't know how they do custody.

So like, I don't know who actually holds the keys.

Maybe it's a group that owns the keys.

I think the way the DAO is structured is there's a wallet, the wallet holds the NFT and it

requires X% vote in order to do anything with it, to move the NFT again.

So you kind of vote as a group and if whatever, over 50% of people do it, then they're going

to do it.

Okay.

Hold on.

Let me tell you what this person said.

So, okay.

Maybe I could say his name.

It says it in his profile.

So this guy, Austin Cain, reached out and he goes, he started off hot.

We are literally purchasing the Constitution of the United States.

Okay.

I go, cool.

How much is it?

Southeast estimate is around 15 to 20 million.

We're building around the clock.

The NFT we did shaped his views on this idea.

So I'd love to have you be a part of it, blah, blah, blah.

And they're basically pooling together assets.

I think the Discord group that they have has like thousands of members.

Like, I think they had 10 million in soft commitments, like verbal commitments and 3. something

million actually funded commitments.

And so you crowdfund the DAO.

And then I think what they plan to do is they actually plan to hold the physical Constitution

in like the Smithsonian or something like that.

So they plan to like have the, do they make a profit?

Does this guy Austin to make a profit for organizing?

I don't know.

They don't, you know, there's not a ton of details and about the, how the DAO is structured

and whether they have like some preferential thing and you know, by the way, so this is

the same idea we had.

They got 10 million in three days.

10 millions.

They're soft commitments.

They have 3.6 actually wired into their wallet.

And you're going to say we had this for the Jordan thing.

And yeah.

I was talking to a friend about that the other day, I'm like, I still think that'd be great.

The only reason it, like if we ever actually wanted to do this, I think there's the differences

is that that that Constitution is likely just being sold to the highest bidder.

Whereas if Jordan found out that someone was going to do X, Y and Z, he'd be like, no,

fuck that.

I don't want to do that.

Yeah.

Yeah.

Perhaps.

Perhaps.

Then again, it's been on the market for what, seven, 10 years, something like that.

So maybe he's ready to sell if somebody can actually meet, you know, meet the price.

I think we, one challenge we had was a, we're just busy and just kind of fucking around

saying it.

Somebody would actually have to go boots on the ground, figure out, go see it, go figure

out why it's not selling, figure out what the, you know, the, the rules are around.

Could people Airbnb it or could you turn it into a museum or could you do something with

it?

Or is it literally going to be an inactive asset?

You know, but I think this is something that can happen.

There's another version of this.

Have you heard of Krause house?

No.

What's that?

So I'm a little jealous.

I didn't think of this idea myself, but I might just do my own.

The name is really good.

Krause house.

So Krause house, which is K-R-A-U-S house.

It might be the weird spelling of house too, but basically they're, uh, it's krausehouse.club.

And here's what it says.

We're a DOW of basketball fans.

And we're crazy enough that we're going to try to buy an NBA team.

And so they're basically trying to do the same thing to try to crowdfund and buy an

NBA team.

Today, NBA teams are owned by billionaires, you know, successful business people, Steve

Ballmer types who go buy these teams for one to $2 billion.

And the idea here is why don't, why wouldn't all the fans of, let's say, you know, like

the diehard crazy fans of, you know, the Grizzlies or whatever, like, uh, why wouldn't they band

together?

Could they band together?

Could they raise enough money, um, between fans of the team and investors who just would

love to own a piece of an NBA team and you buy the team and then you, you control the

team through the same sort of vote.

So you decide which GM do we hire?

Do we keep this person on for another year or not?

And so it's sort of like a crowd controlled NBA team, which is that you can't do that.

That's a, yeah, it's a dope idea.

It's incredibly, it's impossible because with buying a basketball team or any American sports

major like one of the top four or five sports, it's impossible to buy or not impossible.

The issue is not the lack of money.

The issue is that it's like, you know, in England, they night you and they start calling

you Sir Richard Branson in America.

We allow you to buy a sports team.

Like it's a select group of people and very few people are actually allowed to do it and

it's done that way on purpose.

So for all that's true, you, you basically, you have to get approved by the other 30 owners.

So, um, you know, they can vote to block you, but it's not to say they would vote to block

this.

Like I think this could generate a ton of, uh, attention and press and be seen as pretty

forward thinking.

I don't think it's a given that they would block this.

Um,

I don't think it's a given that they would block it, but my point is, is this is not

like a thing like, Oh, I'll just get the money and buy it.

I'll just go and buy it.

Right.

Yeah.

But I do think money is the limiting factor here because, uh, if you go, like there's

a team that's for sale right now and if you want to buy them, you have to go put up

the, you know, sort of like, you, I think you'd need to come over the top with the bid.

So you're not going to get a deal here.

You'd have to say, okay, you know, the price is 2 billion, we're going to play 2 billion

or we're going to pay 2.4 or we're going to play 3 billion because we have to be the winning

bitter.

And if you could choose between a simple clean transaction with another billionaire, you'd

probably take that.

So we're going to have to like buy something that's got here on the deal.

Now there's another group that's doing this in a much more, uh, practical way.

And I don't know if practical is better.

So what they're trying to do is they're, they have a Dow and they're trying to buy a like

fourth tier, um, soccer team in like the English Premier League or whatever.

So there's like, not a, not a team that's in, I don't know how soccer works, but it's

like, not the actual Premier League, but it's like, you know, there's the ranking system

where you can like ladder in or you can get demoted out.

So they're buying one at the bottom and that's like a note, it's, it's, you know, the show

Ted Lasso, they're basically trying to do Ted Lasso.

So they're buying this like joke of a team who did that and they're like, great, uh,

it's another group of people, another crypto group, uh, that's putting this together.

And they're, they're buying the team, they're going to own, and that they can do.

That's a pretty permissionless thing.

And the price is like not, you don't need 2 billion dollars to do it.

You can buy it for 10 million dollars.

And so you're going to buy this team for 10 million bucks.

They're going to crowd control the whole thing.

They're going to mint NFTs because they're going to own the IP of the team brand.

And they're going to, they're trying to be like, they're trying to show what a technology

kind of like first crypto first team, how they would run their team.

As an example, that other bigger teams might be able to like look at and say, oh, that's

smart.

How they are, they minted it.

They sold 20 million dollars of NFTs for their team and every jersey comes with that NFT.

How does that work?

Um, or, you know, there's a social token that gets you access.

For season tickets, like, what does that mean?

And so they're trying to demonstrate it that way.

And they're trying to literally rank up and the goal is to eventually get into the Premier

League and be, you know, can they one day go play against Manchester United or whatever

that would be the dream.

I don't want to spend much time talking about NFTs and crypto because I'm so bored of it.

But I just read this amazing Wall Street Journal article about Gary Vaynerchuk.

Did you happen to see that?

I didn't see that, but, uh, I've been following kind of what he's been doing.

But tell me what stood out to you.

Gary's, for the listeners, Gary's been on the pot a ton.

If you, you, everyone probably knows who he is.

If you don't know, he's basically, he's a celebrity for having a big mouth, but he's

like, cool.

And he's, and he talked, but he talks a lot.

And he owns an agency that at this point it's quite large.

If I had a bet, I would say they're like a 200 million revenue business, like it's really

big and he bootstrapped it.

And he is on fire lately.

So basically before we get to the article, lately he launched a thing with Michael Rubin

where, um, I forget Michael Rubin launched two new businesses and Gary's a partner in

one of them.

I think it's the like NFT trading card one.

Is that it?

Yeah.

You told me about this.

Yeah.

Yes.

And then he also is doing, he has a new book coming out and he just launched this thing

like a year ago.

We had him on when he did it called V friends, which I think it's like a collection of NFTs.

I think it's valued north of $500 million, right?

Uh, I'll have to look up the latest, but yeah, it was basically like a top 10, top 15.

It's been a top 10, top 15, um, crypto project for its entirety basically.

And I talked to him like the day at launch or something like that, um, I was with him

at this dinner and I think he said that he had made like 20 or $30 million that day from

it.

Like just a huge sum of money.

There has been $93 million of sales of V friends.

And I think he gets, you know, let's say at 10 to 10 to 15% stake a royalty on every

sale.

Um, so I think it's pretty easy to estimate the, I think at the low end, he's made $10

million off of V friends at the high end, it could be like 30 million.

So he's just like prolific.

And let's say what it does.

He decided to make a NFT token that you could own it and it guaranteed you one utility.

Just the way we did it, NFT that said you get five minutes of airtime on our pod someday.

By the way, the guy who bought it reached out, uh, he's an interesting guy doing interesting

things.

And so, you know, he want, I asked him, I said, do you want to cash that in or you're

cold? And, uh, he hasn't replied yet.

The, um, Gary V did one where he said, if you own this thing, is the buyer, is the buyer

just a rich guy?

It's just like a rich crypto guy.

I think he's, yeah.

I think he's like crypto rich basically not like mega mega rich, not like crypto billionaire

rich.

I don't think, um, but it's just like a wealthy crypto guy who got in early ish and has done

very well and is now in doing a bunch of things.

So anyways, Gary V's, his NFT, if you bought it, great, you have this NFT, which might

be cool as an NFT. You might like the art. It might be, might, he might launch more

products into it someday, but at the very minimum, it gave you access to his conference.

So it was a conference ticket in a way for, uh, that you could use and there was the only,

I think the only way to get into the conference maybe.

So that's what he did.

And he hasn't even, I think he just announced when the conference is going to happen and

it's going to happen for a guaranteed three years or something.

Yeah.

So we kind of bumped it back, but whatever.

So kind of cool.

So his latest thing, he's got this new book.

It's called 12 something, 12 things to be a good leader or something like that. I forget.

And he had a rule that he created this thing where if you bought 12 copies of the book,

you would receive a mystery NFT. It's still to be determined what that NFT or token actually

like, what does that actually get you?

But he, that's what he promised. And so far as of today, it is the largest pre-order ever

in publishing history. He has, uh, I think as of yesterday, he has sold one million copies

of his book before it's even gone live. And the people have no idea, uh, you know, what,

what they're getting. The way that he did it was he, last night or a few days ago,

he did a three hour live YouTube and Instagram thing where he told people to buy the book.

And his all stick is basically like, I don't ask for much and I provide a ton of content

when I have a book come out, I'm begging everyone to buy it. So that's kind of cool.

And that's what he did. And it's the largest book release ever. And that is nuts. That

is so crazy.

So, uh, the way, and you know why people are buying this, right? You know, why people

are buying 12 copies in this book?

Of course. Oh, did I not say the 12th copy, they get one of these tokens, right?

They get, they get a mystery NFT. So he promised you that there's going to be an NFT. It's

going to be good. And it's going to be for anybody who buys, I think, I don't know if

there's tears or what, but like 12 or more books, you're going to be able to get one.

And so, um, and so, so it's kind of crazy, right? Like that's one million books is an

insane number of books to sell. Very few books do a million, a million copies. I think, um,

I was looking at this site because I signed up to write a book next year with Tucker Maxis

thing. And I was like, okay, so what's like good, you know, is it good? Like a hundred

thousand copies, 10,000?

No, I bet it's like a thousand. They're like, the, you know, some stat 99. Whatever percent

don't sell a thousand won't even sell a thousand copies, 10,000 copies. It's like, you know,

yes, the best sellers do eventually sell, you know, like a hundred thousand copies.

And then there's things like, you know, like for a work week or in this category, at least

atomic habits. I think atomic habits, he did three million copies sold in the first two

years or something like that. And the biggest winner of the past five years is Mark Manson's

book, which one was that the subtle art of not giving a fuck. That book was so big that

when I was reading the quarterly reports for whoever it's owned by Harper's, which is owned

by FOP, the one of Rupert Murdoch's companies. I don't remember if it's Fox or News Corp.

But anyway, they like one of their big things was talking about that book and how it's like

saved their publishing business.

Right. And there's basically, so, so why did this work? So one reason why it worked is

because Gary's been doing this for, you know, he's been building trust for like 20 years.

You know, like I've known about Gary Vee for 10 years and, you know, he didn't start then,

I don't think. So definitely before that. So he's built up a lot of trust and he's like

maniacal about content production. Like he creates so much content in addition to everything

else he does. And it helps, right? The content helps feed the agency. It helps feed all the

things he helps sell books, but like the amount of content he produces is wild.

So he built up this trust. He was talking about NFTs. He was talking about trading cards

before trading cards had their huge run up. So if you're like, Oh, Gary's talking about

trading cards. I don't know about that. I'm going to, I'm going to hold off and see how

it goes. Then you just see this huge run up at basketball cards. Then Gary Vee starts

talking about Pokemon and then he starts talking about NFTs. Pokemon goes up through

the roof. NFTs go up through the roof. And then you look at his tracker and you say,

Oh man, he kind of was also big on social media before social media was obvious. He was

saying, you know, I remember when Instagram got bought, he went on the news and everyone's

like underpriced. He was like, this is, this is a steal. And everybody else thought, Oh

my God, they paid a billion dollars. It has zero dollars in revenue. Like what are they

doing? And he was like, are you joking? Like this is a, this is absolute steal by Facebook.

He was talking about musically and music, how people are making, how kids were making

music videos before musically turned into tiktok. And I remember tons of people were

making fun of him like, okay, you know, great. Yeah. Yeah. 12, 12, we're all going to be

like 12 year olds making dance videos in our bedrooms. He was right. So he's right on social

media is right on baseball on trading cards. He was right on Pokemon. Then he was right

on NFTs. He started talking about NFTs. NFTs had this huge bull run partly because a guy

of his stature, him and Logan Paul, when they started talking about Pokemon, they started

talking about NFTs. It actually drove a lot of attention into NFTs, a lot of adoption.

So then he launches his own and you're like, Oh, do I want to buy this V friends as doodle

that he made? It's priced at two and a half ETH. So he auctioned off the initial ones

at two and a half ETH today, the floor price, meaning the minimum you could the lowest price

you can buy it for is 8.1. So if you just bought, if you just bought it, that's like

do eight times roughly four grand. So, you know, 32, 30,000. So basically you, you're

up almost four X on your Europe, three X basically on, on the last thing he told you about.

So this time when he says, Hey, buy my book, I'm going to get you a special NFT. You might

have missed V friends. You missed the NFTs when I told you about them. You missed, you

know, the basketball cards before they all got hot. Get this one right. And I think that

if you have a track record of being early and right, this kind of like FOMO builds and

people just start to trust you. And I think that's what's happening right here is people

are like, All right, cool. I'm in. I'll do this.

Yeah. And I think what I would like to do is I don't know this, but eventually I would

like to do it is I want to look at what he's been wrong about. So Gary is right a lot,

but he takes a ton of shots. And I was reading Glassdoor reviews of VaynerMedia to understand

like what's, what's cool about working there and why people like it so much. And they were

saying like the haters of which there'll always be haters where it was like the negative reviews

said something like he's always saying the latest and greatest thing is going to be the

next big thing. For example, and then they named like four apps. And I'm like, Oh, I'm

not even like these are dead. Those are cool. Like two years ago. And so I'd be curious

what, what he's been wrong about, but I do think that he's likely right more than he's

wrong and he's been right in big ways. Yeah. I was actually watching. So he did another

cool thing actually not to make this the kind of Gary Vee hour, but he did an interview

with Mark Zuckerberg, which I thought was a pretty big deal. Amazing. Amazing. It was

so good. Yeah. It was good. Dude, he steamrolled Zuck too.

He kept interrupting of which the comments were just ripping them for. He steamrolled

Mark Zuckerberg. Yeah. Somebody said in the comments, they go, Gary's talking to Mark

about social like he's his big brother and Mark's little brother, but obviously Mark

Zuckerberg like invented social networking and like runs, runs the world. But it was

true. He really was kind of like all over him. He's a better talker than Mark, right?

So that's actually kind of natural. He's a better speaker. He's more engaging and he

has these quicker off the cuff and Mark is a little bit more rehearsed and kind of thoughtful

about his words that doesn't always play super well in front of a camera. But what did you

think of that interview? Did you hear anything that? Yeah, I thought it was great. I thought

Gary said something cool about how he's like, I knew NFTs were going to be big because of

Farmville and how people would pay for these badges. And then he also referenced another

Facebook app that I didn't, I don't know what it was, but my contacts clues were like,

okay, it was like a thing where you could like purchase a cool picture. And he was like,

that's how I knew it was going to be big. And Mark goes, you know, I never really thought

of that. And I thought that was funny. I thought that was pretty cool. Also, Mark's haircut

was horrible as if they just like put a ball in his head and just cut the bangs around

it. What's he doing with a bad haircut like that? It's actually Gary had a great line

in that, which he's like, he's like, basically Mark's talking about like the metaverse. You're

going to have this, this avatar. You're going to have like your character who has its own

virtual clothing and it wears that. Like it looks like a SIM, basically, if you've ever

played the Sims. And Gary's like, you've been living this life. Like basically like Mark

already looks like a SIM. Like Mark looks more like a character from a video game than

an actual human being. He talks more like a character from a video game than a human

being. And he wears the same exact thing every day on purpose, which is what your character

in a video game does, like black shirt, blue pants.

And he said, and he named him and he goes, this is you already didn't go into details,

but he was kind of like, you've been ahead of the curve, but I thought it was hilarious.

You know, that he called him out on that in a way.

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by going to HubSpot.com. That's HubSpot.com. All right, let me ask you a quick question.

So I've been thinking about this, something that I've been thinking about. We've had a

bunch of friends talk about screen time, limiting screen time, and I've been thinking

about this. So I just did a very short amount of research. So basically, I was curious about

what trends have existed where rich, that's separated rich people from poor people. For

example, in the Greek and Roman era, which actually I don't know what years those were,

actually, BC, sometimes BC, basically, you were rich if you were very, very white and

Roman poetry would praise the white girl and that meant like the pale and painless was,

yeah, was a mark of beauty and of social class and things like that, because basically you're

not outside working really hard. Of course, that changed. And in the 1960s, like, it kind

of started right around that time where being tan meant that you have a leisure, you know,

you have enough time to go hang out outside and have fun and skin tone became kind of

a marker of wealth. And in during World War II, women were using teabags as self-tanner.

Coco Chanel around the 1930s, 1940s talked about being bronze and being tan. And so now

it's like became popular to be tan. So what do you think, and I'll tell you what I think

mine is, what do you think in like 20, 30, 50, 100 years is going to be that thing? My

opinion is what it's going to be is a lack of screen time. So not like, like it's going

to be like, oh, you use a computer. No, I don't know. I don't use a computer. Yeah,

I think it's going to be people. And so like, Mark Laurie talked about that. I believe Jack

Dorsey talked about that. Elon Musk has mentioned it. Bill Gates says his kids don't get screen

time.

That's what he said.

Yeah, he said this a few years ago, this came out. I think he kind of backed off it because

it sounds really bad because like, dude, you addicted the whole earth to social media and

you're like, don't let your kids do it. But let me see what the exact thing is. But I remember

for sure that he either limited or or said, you know, said he wouldn't do it. So he said,

dude, I noticed that once I kind of got a little bit more success in my career, like

I don't check anything on the weekends and like some for like different projects, like

I'll get to it when I get to it. Like I'm just not going to check my email. I don't want

to be on the screen.

Yeah, I remember it was a big deal when he said it. I think his kids were like under

three at the time. So it was like, you're probably not doing a ton. It was like my daughters

too. She has a ton of screen time. But like, you know, I get Mark Zuckerberg doesn't have

to do that necessarily. So he he was like, yeah, maybe when they get older as they get

older, I'm sure they will. But but people were like, hey, you know, the media sort of

out to get you, you know, in this kind of case,

I've got I've got a couple like pretty wealthy friends and they'll be like, yeah, like our

kid has never like, we don't use our phone in front of them. We don't let them see a

phone and then I, you know, I'll go and hang out with other friends who maybe aren't in

that position. And like we go out to dinner and they're playing on the phone the whole

time. And so that's my I think it's already happening. And I think it's going to happen

the next 20, 30 years.

There's a few more. So there's actually there's actually, you know, other ones. So I think

back in the day being fatter. So having a big belly used to be a sign of wealth. Because

obviously you had enough like means to eat food and you had a leisurely lifestyle. And

now it's the exact opposite. Right. So like, you know, having, you know, abs is more seen

as a higher status thing than having a belly. Somebody used to have a big nose. People used

to tell somebody told me once like, oh, back in the day, that was like a sign of like great

power and authority or something like that. I don't know if that one really could change

over time because you can't really control it as much. I guess nose jobs, but, but I

think you're absolutely right that these things shift over time, that the status signals

that you have shift. And it's basically you want to be doing what the masses are not doing.

So, you know, if everybody's on horseback, you want to be in a car, when everybody's

on in a car, you want to go learn horseback riding. That sort of thing. Same thing with

like hunting, like, you know, having others hunt for you. And then now it's like a status

symbol in a way to be able to have the free time and the skill to be able to go out and

go out and go hunting, like have a hobby, have a hobby like that. I think that I think

you're absolutely right that being away from like the digital experience, like how like

being able to not have to either work online, play online or talk to people online is going

to be a status, like it's definitely like a status symbol because it's going to be so

rare. It's going to be more rare than whatever, you know, a diamond or gold or anything like

that is because everybody is going to be completely engrossed as we already are halfway

there in like kind of like the online world. So having anything in the offline world is

going to be like a extreme luxury.

And that actually like if in terms of like money making and business, that actually like

is an interesting trend to look at. There's this thing called what's the dumb phone thing?

Is it called a light phone? I keep hearing a lot of people talk about this thing. Have

you heard of the light phone? I don't know much about it getting it. So basically, if

you haven't seen it, the light phone is a really minimalistic looking phone. It looks

pretty cool. Honestly, it looks very clean design. It's like a very basic phone that

doesn't like an app. It looks like a member, member of Zoom or Microsoft. It looks like

the early cell phones, but just like cleaner and you know, like a flip phone or whatever.

And basically, it's just a phone that doesn't have apps. So you can text on it, you could

call on it, but you can't use the internet beyond that. And it's meant to be like, Hey,

do you want to like, you don't want to be detached from the world, maybe your kids or

whatever, like, you know, as you, you know, if you need to be reached for an emergency,

but but you don't want to be kind of like on Instagram, you know, at the time, I think

it's a great idea that the problem with it is kind of inconvenience with it, which is

like, I think you need to like, you need to be like switch your SIM card every time you

want to use it and shit like that. If you want to use the same phone number. So that's

kind of annoying. But I think it's great. And I'm surprised this isn't bigger. I think

it was like a Kickstarter project.

I'll buy it. I'm going to buy it. So we just did this NFT thing and we said, we'll do

content stuff. I'm going to set us up with the, or I'll set it up and you can decide

if you want to go with the health thing with that executive checkup. And then I'll, I'll

buy one of these light phones and we could talk about it. I think it's amazing. I think

it's cool. You can still use music. I think it's really cool.

Yeah, I think it's great. And what else comes to mind that's like this? So what are some

other things? So there's obviously in person experiences. So travel, meetings, concerts.

I think that already kind of has like a bit of a premium, but I think that'll get extended.

The premium will get larger. The rarity will get, will get higher on that because if most

meetings just happen over zoom, then you'll, it'll be a special meeting when you make an

effort to go fly and meet somebody face to face. Same thing with a concert. If you,

you know, going there and being there and experiencing it's going to be one of those

feelings you can really only get by doing that. So it's going to become more valuable

over time. Like I was talking to a comedian and he said like, he's like, dude, I was worried

like, you know, after COVID, what would happen? He's like, demand is roaring back. He's like

the demand now for shows is higher than it was pre pandemic.

So you're asking what else is like this? Well, the rich people, poor people think what else

could be kind of a status and blah. I think I have a couple. Yeah. I think like the splitting

time thing between cities, it's still expensive, but it's still expensive, but it's not prohibitively

expensive. So like, I think that that's going to be far more calm. I'm doing it now and I

realize I'm like in a fortunate situation, but I think that it's far more accommodating

than ever before. So I think that like that part time living and splitting time between

cities is going to be quite common. I don't know what else. Yeah, I think that's actually

a great one. It's sort of like if you look at what are what are our rich friends do now?

That's not common. And then that's just going to become like, like more people are going to

do that thing. So like, you know, like you're talking about having a few either Airbnbs or

like having three homes and just shift like throughout the year, just shifting based on

where you want to be and whatever season you want to be in and not having like a hometown.

Dude, here's a more of a thing. Here's one and you're getting into it now. I've been into it

for a minute as well, which is, did you see it? So I, well, kind of, I tweeted out asking people

to see, to say like, what, like, so I'm, I'm, I'm building this house and I'm like, how would

you optimize it for longevity, health and fitness? And I got so many amazing replies.

And the most consistent one was cold plunge and sauna. So many people are interested in that.

And I think that that's a much bigger trend than I ever thought. So I think having home saunas

and home cold tubs, that is something that's going to be, that's, I think we're still in

the early stages of that. I never would have thought that that was going to be a thing.

Yeah, that's the, I just bought a sauna, by the way, like two days ago.

I know. I saw you cut the, what's his name? Andrew said, like, don't do infrared and you're

like, but I bought an infrared. Is that so okay? Yeah. By the way, there's a sick company,

so check this out. Is it David? David's company? Florence. Have you seen this?

This guy just DM'd me who I'm friends with. He spoke at hustle god and he goes,

Hey, I just met with Sean about my sauna business. And I said, this guy, yeah.

And he said that you also like this type of stuff. Have you, did you go look at it? Did you see it?

It's sick. He just, he DM'd me a video when you want to explain what it was. So basically,

How do you spell it? So there's two that got kind of like highlighted here. The URL is WeAreFlorenz.

How do you spell Florence? F-L-O-R-E-N-S. F-L-O-R-E-N-S. Okay.

Okay. So basically WeAreFlorenz. So basically what he's done is he's built a custom kind of

like new version of an in-home sauna. It plugs into a normal outlet, which when I was looking

up saunas, that was like one big thing is like, you have to, I don't want to have to get an

electrician out here to handle the power of the sauna. It's like small enough where it fits in.

It's like a great, like it's like made for like, you know, one person that could fit easily.

Then there's a super nice, like super clean design. So like most saunas kind of look like this kind

of same cabin looking feel. This looks like it fits in like a modern home. It's like very slick

looking. And so he's building this thing and he showed me one. He's got it. I'm going to go visit

him. He's got one down here, not too far from where I live. That's in that Presidio. So then

there's one of the, then there's one in the Presidio called Ancient Ritual. Have you seen

this one? That's the one I saw, Ancient Ritual. So there's two. So Ancient Ritual is the other one

that people are kind of hyping up. And I think that one is like almost like Peloton for a sauna.

So you get in, normally when you get into a sauna, you're like on your own. It's like, dude,

here, go sit in this, this hot box and like think or, you know, talk to the naked guy next to you.

Like, I don't know, like do whatever you want to do. I think what ancient, I don't know exactly

what Ancient Ritual is doing, but I think what they're doing is it's sort of like a guided

meditation. They have sounds, they have sense, they have like, they'll talk you through like what to,

what to like, it's like calm or like headspace, like meets a sauna. That's my like prediction.

They're a little bit, they're very stealthy. There's like nothing on the website, but that's

my understanding of it just from figuring it out. Dude, the Florence thing is amazing.

Yeah. So I'm really excited about both of these. I don't think either of these is like,

you know, mega huge business, but I think it's, I think it could definitely be a really healthy

business. And it might be one of those that surprises you. Maybe there's bigger demand.

Maybe this is, maybe this ends up like pools, right? Like, I think our buddies are in the,

they bought a pool construction company who's telling me something like, you know,

like some absurd percentage of homes, like 50% of homes or whatever in areas that can host a pool,

like we'll get a pool in the suburbs. And it's like, that's not the exact percentage,

but it's like, it's a $50,000 average ticket. It's the number one, like kind of like optional

upgrade to a house that, that happens. And, and so, you know, those companies are doing really

well pool construction companies. And so maybe if you fast forward 10 years down the road,

sauna and cold plunge is going to be as common as swimming pool is in America. Like I could,

I could see a world where that's the case. I definitely could too. So I'll have to remember

exactly what these, the, the, the study says, but there's a, there was a very reputable and

famous study and it said two interesting things. The first thing that it said was,

if you sauna for two 20 minute sessions a week, it decreases the likelihood of cardiovascular

disease by something like 30 or 40%, a massive number. Then it said, if you sauna for three 20

minute sessions a week, it's going to decrease it by like 60%. Like it's like the numbers are

like astronomical just from two to three, let alone zero to two. And so saunas like,

I, the way it works is basically like when your body heats up that much, I guess it stresses it

and that's, that's a really healthy and good stress. And anyway, it's pretty sick. I'm all

about that. Do you want to talk about these last two things you have on here? I'm very eager

what those are. Yeah. Let's talk about them. By the way, just to put an end point on this,

like we talk about this because just we're interested in it and like whatever it's just

this is our hangout. If you want to be on the wall, great. But I would also say there's been

a big lesson I've learned that is anytime people live, anytime you discover a group of people

who are very interested in and living a lifestyle that is different than yours,

is very easily initially to write it off and just say, oh, that's frivolous. That's,

that's just kind of like whatever, you know, they're out of touch or they're weird or whatever.

Like it doesn't really matter what, what category it is. Like when I, when I saw gamers and people

who stream video games and watch other people playing video games, it was so strange to me.

I remember making fun of this kid in college because I walked in on him and he was watching

somebody else play a video game on a live stream and the guy was playing in Korea and I was like,

you're watching a dude in Korea play this video game. Why don't you just play better yet? Why

don't you get outside and like, let's go go get some food. And I made fun of him for it. And

then years later, I'm like selling my company to Twitch and like, I'm like talking about how great

this trend is. And he's like, called me. He was like, you mother, you know, like, I, dude, you

made fun of me for this 10 years ago. And here you are now, like now you're on board. And that's

happened to be so many times in life that now I go the exact opposite way. I see some somebody like

you who says the same thing that our other buddy said, which is maybe I should go to the Mayo Clinic

and get these advanced scans done once a year. I think, huh, maybe that's something that more

people are going to want to do. Why would he want to do this? Why are people choosing plant-based

lifestyles? What is that all about? You know, like, well, and so now I lean in anytime we discover

these things and that's become some of the best a like either like discoveries, life changes I can

make or B investments. It's a great way to invest because you're actually on the like the cutting

edge of stuff you're in early, which is super important, obviously. There's a book on like a

famous business book on it where he talks, I think it's crossing the chasm or something where he

talks about like early adopters and then like the there's basically this like bell curve of people

where it's like in the beginning of the bell curve, it's like late people who are late to it

and then like the middle is like the average Joe and there's like early adopters and there's one

more like cutting edge and you and I both have like a handful of friends of which I would actually

say that I forget the names of them, but in that bell curve, there's people who are getting names

because you got the idea right, but you like butchered all the names. So it's basically

earliest is innovators and it's like the people actually like figuring things out

and then there's early adopters, then there's early majority. That's the kind of like big

chunk late majority. That's the other part of the big chunk. And then there's the laggards who are

like, you know, people who still have AOL email addresses and like, you know, are looking driving

around looking for blockbusters. And for a lot of things, I would say you are on the rights.

You're either an innovator or the one next to it, an early adopter. And I'm trying to go. I'm

intense. I'm intentionally trying to go that way. So I thought, you know, I'm just not that I'm not

like a futurist type of guy because I've been so wrong. And I figured out the formula for it.

The formula for it is have an ego, make a prediction, be wrong like five times and have it rubbed in

your face how wrong you were. Boom, you're not you're now a futurist. Like I remember the first

time the iPhone came out and I was like, who the fuck wants to like read tiny text on a screen?

Like that's awful. I was like, nobody's watch a movie on this. I was like, yeah, you can watch

it. Who would ever watch a movie on this like tiny square? Like that's like that would be the worst

is worse than an airplane headrest. Like I remember saying these things to people and like I was in

college. I was like a junior in colleges. There's nobody remembers this, but I remember being that

wrong. Snapchat. I remember being that wrong. My username still has the word test in it because

I was so certain I was like Snapchat. This is this stupid, right? This is just for kids and

dick pics and stuff like that. Like certainly won't go on beyond this Bitcoin. I was wrong

early on, right? Like guys in my office were telling me about it back in 2012, 2013. And I was kind of

laughing and saying, guys, let's focus on something like legit here. And now I'm like, you know,

a fucking Bitcoin evangelist. And so like Twitch, same thing. I was wrong about streaming. I've been

wrong so many times that I've actually flipped the script. Now I kind of had to reassess my life and

say, I'm not going to be very good as a technology entrepreneur or technology investor. If I just

continue to write off the big things as dumb and stupid early on, like I need to go the exact

opposite way. Okay. What would it take for me to do that? And I just, I just inverted. So instead

of, you know, anytime I see that the same feeling, I instead lean into curiosity. What's making people

want to do this when I think it's so strange. And now that's, that's like flipped the script for me.

And we either had Justin or Emmett on at HustleCon or on here. And they were talking about

Justin TV, which was the site before Twitch became a thing. And it was basically,

anyone could log in and create their own live TV channel. And Emmett, I believe, you could tell

me if I'm wrong. I believe the story was like Emmett would like, there's a small corner of the site

where these like guys are watching video games. And it was into a lot of people, like thousands of

people, but they were spending 2% I think of the traffic at that time. But they were spending a

significant amount of time watching. And he was like, that's, this is the one that we got to go to.

And I don't even think it was that as data driven. Actually, the data pointed against it,

because again, it was a small amount. They had a combination of two things working in their favor.

Number one, Emmett was like, I guess actually the number one factor was

they were fucked. The current thing wasn't working. And they had like no, like they had

nothing to lose. They were going to run out of money and fail. Or they had to try something

dramatically different. And when you feel like you're fucked and you have nothing to lose,

you actually have one of the greatest assets on your side, which is that, you know, when you

have nothing to lose, you play completely differently than when you feel like you have

something to lose. So that was the first thing they had to change. The things that were popular

were all like illegal streams. It's legal streams of sports. So they knew, oh, people want to watch

this, but we can't ever build a business around this. So what 90% of people are doing on this site,

we can't use. The 2% thing worked. And then the other one was he was like, I personally like

watching these. So he's like, I'm going to go with that. Like these are my favorite things to

watch on the network. So if I'm going to work on this, I'm going to work on the ones that I

personally find the most interesting. And actually most of the company wanted to go work on

the hotter, sexier idea, which was called, what was the thing called the video thing they had,

not video, their version of it called social cam. So the company split in half. They said,

alright, Justin TV is not going to work, abandon ship. And we got to figure out, you know, what's

the, what's the emergency ship? And so they had this, I think Michael Seibel, who now runs Y

Combinator and Justin Khan, they wanted to do social cam. It was Instagram for video. Instagram

is the hottest startup in Silicon Valley, but it's photos. We're going to do Instagram for video.

And they were able to instantly raise money. They got tons of initial hype and traction and

press and all the talented people in the company wanted to go work there. So I talked to this

guy, Jacob, who's the OG designer, Twitch, and he's still there. He's still at the company today.

And I said, how'd you know like to bet on Twitch instead of social cam? He goes, oh, no, dude,

I wanted to be on social cam. They were just like, nah, like, we don't like teams full, bro.

Like you go work on the thing with Emmett because Emmett is his childhood friend. He said, you

got to go do that one. He's like, oh, fuck. All right, whatever. And, you know, so like,

that was what seemed like the great idea. But actually what Emmett did, which was leaned into

this really weird behavior, unique lifestyle that these gamers were doing where they were

streaming themselves playing for eight hours a day, that turned out to be the thing.

And that's kind of my point, which is like, I think that there's like these, I do it on,

on like communities, particularly Reddit, but you can right now you could do it on Twitter,

or you could just type in like any idea or any hobby and type in the word forum. And you could

just find like these niche communities of people that are kind of freaks. And it's fun to like

learn all about it. Like for example, intermittent fasting, fasting is now like we all talk about

it. I remember like eight years ago, I remember Business Insider wrote an article about like a

Microsoft executive and they mocked him for the like intermittent fasting. What is this? And,

but there's, there's been communities online where I've like read about people doing this for,

forever. And you're like fasting, like, no, like breakfast is the most important meal of the day.

Just look at anything they make fun of Silicon Valley for at the beginning of coronavirus.

It's like VCs are so paranoid about the real world that they're wearing masks to conferences.

Guess what everybody's doing now wearing masks, right? Oh my God, intermittent fasting,

Silicon Valley's latest craze, not eating till noon every day. You know, what a Google,

what Google engineers are doing, right? It's like, make media loves to make fun of it. Guess what?

That's what everybody's going to be doing. You know, what are some other things that are like

that? I think, you know, some of them are meditation, by the way, was like that too.

People made fun of it. And then, you know, boom, it's like the new yoga. The other ones,

I think that that are happening are like stem cell or any like blood platelet spinning stuff,

where it's like, oh, you have knee pain. Well, these guys, they like go to Puerto Rico and like

go to Germany and like get this fucking blood spinning treatment and go get stem cells injected

in their knees. That and now they feel good. And gene editing, I think is gene editing is one

another one, breath work. I think breath work is where meditation was. I invest in this thing

called other ships. They just actually launched their app. I use it every single day. And like,

I use it religiously because it makes you feel so good. And to the average person, like I do it

outside now after Huberman was like, get get sunlight on your eyes. The first thing in the

morning, so I do it outdoors. And I'm sitting in my driveway basically doing it. And neighbors are

walking by, they're walking their dog, but they feel as a very normal behavior, go for a morning

walk. And they see me like doing fucking breathing techniques on my driveway and they think I'm a

nut. And I love it. I go louder as soon as somebody walks by because I want them to know

they live next to somebody from the future. Dude, there's this guy. His name was bill.

Well, let's start with there's this guy named Arthur Leonard. He's he's dead now. But in the

60s and 70s, he was a New Zealand track and field coach and he had runners like Paul Walker or not

Paul Walker. That's John Walker, Peter Furious. Yeah. Yeah. Peter Snell and all these like

New Zealand guys who started winning the Olympics in the 1500 meters, five K and 10 K. And everyone's

like, dude, what are you doing with your runners? And he goes, we run like 120 miles a week. We do

long distance running and we go slow and we just do it. Just a shitload of it. And this one coach

from Oregon got really interested and his name was Bill Bowerman. And he goes, well, I'm the track

and field coach at Oregon University. I have all these great runners. What are you doing? And he

goes over to in the 1970s of New Zealand and he learns from Arthur Leonard and he comes back

and he starts making it popular. And two things happen. University Oregon gets really good at

track and field and he ends up making shoes for his runners so they can run a little bit faster.

And he calls it Nike. He calls that company Nike. He starts it with a with another runner,

Phil Knight. And the other thing that happens in this just worked out perfectly is he starts

talking about it to all of his friends, even writes a book about it. And I believe it's called

like the joy of jogging. And the idea of jogging, it wasn't even like a thing in the 70s. People

are like, what do you mean? You're just going to run like art? Is it from what? Yeah. Like, aren't the

police going to go after you? And like it was like astounding. Like prior to the 1970s. Right.

So there was a jogging craze of the 70s. Prior to that, people didn't go out and run. That just

like wasn't like a thing. And so anyway, that's like another example where like running became

popular and Bowerman created Nike to kind of capitalize on it. Right. Let's wrap up with

this last thing here. What is this? I always enjoy your wisdom of shit. Put yourself out there.

Announce what you're trying to do and how you're trying to do it. So this actually came from the

Facebook, the Zuckerberg interview with Gary Vee. So Gary Vee goes, you change your name to meta,

you change the name of the company's name to meta. So like, you know, like, what's that about? You

kind of wanted to like, announce this to what's the kind of like the thinking behind that? Because

I think I get it, but you know, explain it. And Zuck basically said this thing. He goes,

he goes, you know, I think this is really important. And he goes, you know how it is when

you run a company because you have, you know, hundreds of employees, thousands of employees,

we have thousands, tens of thousands of employees. It's really hard to get the message out inside

your own company. One of the best ways to get your company to realize you're serious about

something is to go talk about it externally. So that's the first thing he said. And I thought

that was so true. When, whenever a statement gets made publicly inside the company, they also

read that article, they read that press and say, I guess we are committed to this. I guess we are,

I guess that is a top level priority. And they start to take it seriously. So all of a sudden,

the product manager start adding features for that thing, or the top talent will switch to

that division because they know that that's an area of for growth for the company. So it works

internally. Then he goes, the other thing is he's like, you know, we, we wanted to put a message

out there to the world. Like, he goes, I think it's really powerful. He goes, we wanted to say

what we were doing so that people who want that to exist will come work for Facebook. And Gary

goes, yeah, it's like a recruiting thing, right? He goes, he goes, yeah, he goes, it's kind of

amazing. You know, if you just say what you're trying to do and how you go about doing it,

that like it repels, he goes, you'll get a lot of hate. And he's like, we always get hate anytime

we announce anything, we get hate. He's like, so that's going to come anyways. And he's like,

when you say what you're trying to do, what you're trying to build, you know, what you're trying to

do with your life and basically how you're trying to go about it, you will repel the people who

find that off-putting and you will attract the people who want it. And he said it so simply,

this is not a, oh, I've never thought of that or wow, that's such a new concept. It's not that.

But it reminded me of like a lot of good things that have happened in my life that simply came

from saying what the hell I'm trying to do, why I'm doing it, why I'm so excited about doing it

and how I'm planning to go about it. Here's what I plan to do because the other thing Facebook

announced was we're investing $10 billion into the metaverse this year, like into our AR and VR

projects. And 10 billion is like a huge number. And so that basically says we're changing the name

and we're investing $10 billion. That means this is our future. This is the bet. And so that will

attract talent. Now, I just thought that's such a powerful concept for anybody. It doesn't even

really matter what the stakes are. Like I've done this when I try to hire interns. Most people

want to try to hire interns. They spend all their time, you know, they'll write a blog, they'll write

a job post and then they'll like, you know, hope and pray the right person comes by. And the better

way to do it is you write a job post that would attract the, you think about who the ideal person

for this is and you say, what would make them stop what they're doing and be like, holy shit,

I got to check this out. I got to go reach out. I got to talk to them. And so now you're not going

to write a normal job description that says the role, the responsibilities, the requirements,

minimum. You also need to know who you don't want to work there. Exactly. And it'll work out. So

like I put a thing up on Twitter once I remember. I think I've talked about this before on here.

I put up a thing. Yeah, people shit on you. People shit on me. They've written it for everything

I do. This one, this one, it was, I kind of like almost hand wrote it and made it look handwritten.

And I said, hiring an intern. I said, you're going to get three years of experience in the next 12

months. I don't drink coffee. So you'll never have to go fetch me some. You're not going to

know what to do. I'm going to throw you in the deep end, but don't worry. Don't worry. I won't

let you drown. And I said, you're going to work on this, this and this for me, because I'm trying

to do X. My start with the startup was at the time is I'm trying to build X and I want somebody

who can come in and do things like A, B and C and who knows what else. And I basically was like,

you know, whatever, and there's a PS at the end. And this got like hundreds of applicants to come

in. Why? Just because I didn't write a normal job description. Secondly, because I said it,

I said what the hell I'm trying to do. And it attracted the type of people who,

who want to do something like that with their life, you know, they, they found,

they found an overlap between their interests. It sounds again, so simple, but

if you kind of check yourself, you say, have I done that? When's the last time I put a steak

in the ground? I put a flag in the ground and said, here's like, I'm Sam Parr. Here's what I'm doing

so that you would attract like minded people. I think you kind of did it with the fitness

influencer thing, to be honest. You go, I'm going to do it. I'm going to get away from this business

stuff and I'm going to focus on being, I'm going to become a fitness influencer. I'm half joking,

but I'm also half serious. And, um, and then you started posting the content every day.

And you started like doing it in public on Facebook, you post on Twitter, you post it. And

I'm sure some people make fun of you or some people leave kind of comments that are like slight

jabs or whatever. Um, but like you put it out there and I betting your DMs are full of people

who are now sending you cool equipment, ideas, flying out to meet you. Like that's just what

happens when you do that. And it's not what I told people. Someone was like, do you want to make

money off this? I was like, no, but like, I would love like a professional athlete to think that

this is kind of cool and be like, Oh, I don't know. You like fitness. You want to come over?

Right. Uh, or, you know, like Achieberman, like he didn't find us this way, but he's like, Oh,

you're into like, you know, the body and things like that. That's neat. I want to learn a little

bit about the media business. Can I, uh, learn it from you? Um, have you read the book 48 Laws of

Power? I haven't read it now, but I've heard some of them and I find it weird, uh, like the summary

that basically the guy goes on Tik Tok. I don't know how he's in my algorithm, but the author

of Robert Green, he does like one individual power at a time on Tik Tok and it always comes up,

but it'll always be something so generic that I don't know how to like, it's like very weird.

He'd be like, Laws of Power, like, um, don't, you don't want other people to like you or something

like that. It's like something like that. And I'm like, okay, I don't know what this is. His books

are hyped. His books are like so in-depth. I believe that like in some prisons in some state

prisons throughout the country and some states have banned the book. It's, it's, it's incredibly

interesting. It's too powerful. It's, no, for real. It is. It's crazy. It's a crazy book and law number

25. I used to memorize the laws when I read it. Law number 25, and I just had to Google it now that

I don't remember it that well. Law number 25 is to always, uh, or consistently recreate yourself.

And he says, be the master of your own image rather than letting others define it for you and

incorporate dramatic devices into your public gestures and actions. Your power will be enhanced

and your character will seem larger than life. And with this Facebook thing, as well as a lot of

other things, they get made fun of for doing that. But these huge gestures oftentimes work out well.

Like I did, here's this little example of it. I had a Twitter bio for the last few months.

I just changed it, but I thought it was good. 10 million rev or something. I basically said

every Twitter bio I ever saw was like the past. And I thought, okay, I see the value in that.

Like it's good for somebody to land and know what you're doing. But I thought,

what's more interesting is like, what are you trying to do now? I said,

how could I plant my flag just in the top of my profile? And it was very controversial. I think

a lot of people felt, I don't know. They don't tell me, but I'm, I'm assuming there are a bunch

of people out there who probably read it and was like, this is kind of cringy or like, why is he

saying this is weird? And there's some people that would be like cringy. All you did was said,

I want to make a hundred or no, the business will do 10 million in revenue this year.

I said three things. I said four things. I said, I'm trying to be in a great mood daily.

I'm going to get into phenomenal shape for the first time in my life.

I'm going to make $10 million by December. And I'm going to, I remember my last one was

something else, but those are the three, the three about fitness, maybe the second one was

fitness, getting phenomenal shape for the first time that and something else. Maybe it was like,

blah, blah, blah family, something to make me sound good after I said I want 10 million

bucks by December. Okay. So I put that out there and I got, I would say five really important

messages from there of like really great connections that came out of it from people just

being like, yo, like respect, I respect you for putting that there. I might be able to help you

with the fitness thing or I might be able to help you with, I see you have the mood thing.

What are you doing for that? I want to learn. I'm like, great. I would love to teach it.

Or 10 million bucks. How are you planning to do it? How far along are you? Come on.

I get an email from one guy. He keeps saying, how far along are you? You're getting close.

Your thing is inspiring me. I set my goal too. My goal is not 10 million. My goal is 100,000,

but I want to make 100,000. And so like it attracts like-minded people. And I don't even think that

that was that good of one version of this. I think the, the law 25 you just said is super

important to like continuously reinvent and craft it and like play with it. Don't get stuck in like

whatever you used to say three years ago or even three months ago necessarily, if it's no longer

the most badass, exciting, fun version of you and what you're trying to do. Do you, and what

does it say now? You want to build a hundred million dollar brand or something? Yeah. So I'm

building a hundred million dollar brand and that put that I'm investing in company, badass companies

like XYZ. What are the odds that what, so you're building a business right now, which we purposely

don't talk about it, but you're building a business right now that's in a totally separate

field than you are. And now if, if you, you being like media, media, Sean, different than anything

I've done before also. Yeah. Yes. And many people, including me, well, I haven't done this, but this

is something I would have, I would do would say, well, what the hell? Just focus on like the main

thing. Yeah. But do you think it's going to work out? Like it seems like it might work out, right?

Yeah. I think it's going to work out. I think it's going to work out. I, the reason why, I mean,

I started with my wife. So like, I want to start a business with her. I think we had the idea

together. I thought that would be fun. I never did a bit. Normally, I would go work all day,

be super like, you know, excited and stimulated by like all the shit there. She's not into tech.

She's not into like the stuff I'm into. So I'd come home and, you know, she'd say,

how was your day? And I'd be like, ah, it's great. Like, yeah, it's hard to much further

in depth than that. Right. So this was a cool thing we could do together while we, you know,

like had our first two kids and I got two little kids now. So that's why I went into this very

different thing and also as a challenge and also we have a couple of friends that also do e-commerce

and we're doing really well with it. So I thought, okay, I can learn from them and kind of we can

bounce off each other, bounce ideas off each other. Would you sell it next year for like 20 or 30

million dollars? No, I think it can get to, I think it gets 100 and like, I think we should

just go all the way. That's pretty awesome. And you're enjoying it still. It's not exhausting.

It's a pain in the ass tons of times, but like, you know, overall, yeah, like somebody, our buddy,

Suli, who, who I talked to and kind of like look up to his business mentor, he was like,

he really wanted to advise and help me with it. And I was like, okay, why do you want to do this?

Like, you know, your time on this is not going to, not going to pay off. Like, you know, you have,

if you just spent that same hour in your other business or in one of these other 10 things,

it's just honestly, it's more valuable for you. And as your friend, like,

I don't want you to make a decision today that is actually like a bad decision. He goes,

like, don't worry about that. Like, he goes, I'm basically, you know, like, I was like,

you could just be having free time. He goes, yeah, I don't, this is my free time. He's like,

I am only happy when I'm in a prison of my own making. I thought it was a badass way of saying

it. He's like, you know, I don't want to do nothing. I like doing hard things, challenging things,

as long as I get to choose what the hard and challenging thing is. If it's

something I don't want to do and it's even remotely harder challenging, I'm like a whiny baby.

But when it's really hard, but I chose it, I, I picked this poison, then I have so much fun.

Like, I just wake up every day energized. And I was like, wow, that's a great way to know yourself.

That's badass. Well, we can wrap up there. I think, what did you, where's Ben? Ben,

what do you think? I think we covered a lot of interesting things. I like the, the philosophical

wisdom bullshit. Yeah. The end was really great. It got my wheels turning about like what I can

build kind of in public. I can put myself out there more. I love that. I think building in public

is overrated by the way. I'm going to do it with this ketchup thing, but I think it's overrated.

You know, it's better than building in public, just doing cool shit, not talking about it and

being private. Yeah, that's fair. I'm actually, I'm doing both right now. I have one thing that's

in private and a bunch of stuff that's in public. And I actually like them both. Ben, what, if I

said what, if you were going to put yourself out there, what are you trying to do? How would you

put your plant, your flag so that you can like a magnet attract like minded people to you? What's

your, what's your version of I'm Ben and here's what I'm trying to do right now? Well, so I mean,

obviously a lot of people know about my podcast already, how to take over the world. And I'm

trying to make it a top 100 podcast in the world across the category. So we're trending in the

right direction, but I haven't really put that out in, in public yet. And I guess now it is. So

there we go. Sam asked an important question. Every, every goal or dream should have a time

associated with it. Yeah, you always have to have it. Yeah. So what, what would be, otherwise,

you know, it's a, it's a endless wish. So what would be, what do you want? How much time is left

in 2021? We got six weeks. Yeah. Let's say in six weeks, let's say, let's, I got a little more

than everybody go subscribe. If you listen to this, go subscribe to the how to take over the

world. It's honestly an amazing podcast. That's why we've run some episodes on this feed before.

All right, we'll get you closer. And I think, you know, like if you just said, all right,

I think one of the reasons people struggle with this question is they feel the pressure like,

oh, fuck, this is my purpose in life or my mission in life. I better get it right.

And actually you want to do the exact opposite. You want to treat it like a kid when you say,

what do you want to be when they grow up? And they say, I want to be a dinosaur. I want to

be a firefighter. I want to be a pizza man. I want to be a pizza. And it's like, okay,

the best way to get to this statement is actually to put zero pressure on it and say it out loud

and say it out loud again. Say a different thing out loud. Say it like play with the ideas until

something sticks with you and hits with you. And then you say, okay, and then how do I juice that?

If that's the dream on level seven, what would it be on level 10? What would it be if I turned the

knob all the way, broke the knob off the volume thing and it's now at like volume 12 accidentally?

What would that be of this podcast? What would it be right now if you cranked it up? By the way,

I feel like we both put ourselves out there of putting a number to it. Meanwhile, Sam is like,

I'm just going to be a fitness influencer. But where's your number in timeline, Sam?

No, I have one bitch. It's to weigh 185 pounds by January 15th. Come on. Okay, okay. I have it

written down on this piece of paper. That's not an influencer goal. That's just a fitness.

Well, that is where you at now. So you're at 196. So you started at 210 basically saying in the next

two months, I want to lose 11. I want to lose 11 pounds, but I'm more, you know, he's already

like, you know, somewhat in shape. So, you know, I don't know if it's, I don't know if you have

like a body fat thing or whatever. So now what will that attract? It'll attract other people who

also want to lose weight or have just done it, right? Those are the two people that are going

to reach out to Sam. Hey, me too. Or I just did it. You can do it too. Here's what I, here's what

worked for me. And so like, that's the power of doing this and of saying it out loud is convincing

yourself. And bed, don't come at the master when it comes to goal setting. Okay. I'm the self

manager. I'm the man of, I'm a manifest cowboy, baby. I get it done. I just want to know when

you're going to have 100,000 Instagram followers, Sam. That's all I want to know, bro. The manifest

cowboy is hilarious. My buddy has the best nicknames I just discovered because he showed up

for this thing. And I was like, dude, you showed up. Like, I thought you'd be late. And I thought,

like, you know, you might skip it today because you didn't have to do it. And our other friend was

there. He goes, that's why they call him Mr. Show Up. And I thought he was joking. And then

literally someone called him Mr. Show Up. I was like, is that your actual nickname, Mr. Show Up?

And he's like, yeah, he's like, that was the thing. He's like, he's like, anytime somebody

needed like whatever was a ride to the airport. Oh, you know, like you need to ride home for the

airport. I'll be there. Just give me 15 minutes. I'll show up. And like, you'd give him a throwaway

invitation to a party. You'd be like, Hey, I'm going to this thing. But, you know, you won't

know anybody there. And it's two hours away. And like, it might not be fun. He's like, cool. I'll

go. And they're like, you showed up to the party. Like, you don't know anyone here. I can't believe

you showed up. And that became his reputation. Mr. Show Up. Who is this guy? Is this guy Dom

that I work with? I love this guy. And he's like, I thought that nickname Mr. Show Up. Like,

I wish that was my nickname because I can tell you one thing. Mr. Show Up is going to win in life

because 80% of life is just show it up. And if you're Mr. Show Up, you're you're you're

acing that part of life. That's hilarious. I think it's going to be a good app.

Machine-generated transcript that may contain inaccuracies.