My First Million: How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, QVC for Mobile, and More

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

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company on your own.

If you want to give it a listen, you can find another bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

When you go fish in a part of the pond that nobody else is fishing because everyone else

thinks the water is too deep and it's too scary over there, the rewards are like disproportionate

even to the effort and the work that goes in.

All right.

What's up?

What up, dude?

How are you doing?

Who did you have as a guest on the last episode?

When I was doing my own episode and then you tweeted out, you wanted to guess who came

on?

It's two different people.

The first was our own Ben.

And so Ben and I did an episode where we talked about like, uh, thing, people in history

and if there's any commonalities between a bunch of them and then Noah Kagan, my friend

Noah from AppSumo, I asked him if he would come on and he said, yeah, so I just recorded

to that day.

Cool.

Did they turn out good or, you know, amazing?

We'll see.

Noah, Noah was good.

Uh, Ben and I's was good as well.

I just hope that I don't know if that top the topic is going to be a winner.

So we'll see.

Noah is amazing.

Do you know about AppSumo?

Uh, I know like loosely about AppSumo, so here's what I know.

You tell me what I don't know.

So what I know is that AppSumo is basically, it's a website where you can go to get like

kind of software deals, I would say, um, they kind of like, they go find cool software.

They make a deal.

They say, Hey, we'll get you in front of like whatever 50 million people, but you got to

offer a deal to our audience like sort of group on style or woot style.

And apparently he's doing extremely well.

He's been doing it for a long ass time, 10 plus years.

I think it does over a hundred million in revenue.

So that's what I know about it.

Almost all right.

So AppSumo started as basically Noah.

He emailed the founder of Imager and basically said, Hey, you guys charge $10 a month.

If I give you a bunch of new customers at $6 a month, can I get a little cut of the pie?

And that's how he started.

He made 10 grand doing that by emailing a bunch of friends.

Eventually it kind of still is this way, but they're going to, they're becoming more of

a marketplace and a website.

But for like the last 10 years, it's basically an email list.

And I think there's only 300,000 people on that email list and they email out a few deals

a week where they find companies that say, Hey, give us a discount and give us a cut

of the revenue.

And it was doing okay for years.

It just, some years it didn't do better than the year before, sometimes it did a lot better.

And I think it only did okay for a few years now after close to 10 years.

Their goal this year was a hundred million in revenue.

They're going to miss it by a little bit, but he said they're going to get north of

80 million in revenue.

Now he didn't say it on the podcast.

If I just, if you just Google it, it appears as of that 80 million in revenue, they pay

out 30% to their partners and they get around 60 or 70% of the, of the actual revenue.

And he owns most of the company has never taken any outside money.

And they have like 150 employees at this point.

Wow.

Okay.

I didn't realize some of those things.

And okay.

So 300,000 people on the list.

So do you know, if they send out an email about some product, have they ever done it

for the hustle, by the way?

Did they ever like, did you promote the hustle in there somehow or no, cause it's already

a free email?

I, I know, I don't, well, no, I don't think we've done it in a traditional way.

Maybe.

I think we've done trends, but we've not done it in a major way.

So you can, sometimes they'll only send it to part of the list.

And I think that we've done like a part list, but some of the partners, they'll make over

a million dollars in one day.

Well, I guess my question is, how many people take them up on their offer?

So how many do they need for this, this business to kind of work?

So is it like, cause I think it seems like maybe bigger than it is.

I wouldn't be surprised if it's like, yeah, a thousand people click the thing and a thousand

people is enough for this business to work when a thousand people to take the offer.

Is it a thousand or is it more like 10,000?

I would think that it's in the single digit thousands.

If I had to guess, that's how many buy because the products are like $400 a year or something

like that.

You don't actually need that many people to buy in order to make $500,000 to a million

of dollars.

And you're sending, they're sending emails constantly and now they have a website that

people are doing stuff.

Now, here's where it gets interesting.

I asked him, how much could you sell this business for right now?

He was like, the huge range is 300 million to a billion.

I think that's what he said.

Right.

Wow.

Pretty crazy, right?

It's, it's, it's, it's like.

Noah, good job.

Good job, Noah.

And like a lot of things, like the hustle included, like people are like, and I say it as well,

it's just an email list.

It's really simple.

And yeah, that's true.

It is just an email, but there's definitely a machine behind it.

And AppSumo is like inherently quite simple.

They just holler at companies, they say, give us a discount and give us a cut of the pie.

And then they just email it out to people.

And it's so simple and it just creates so much value.

There's a, a Ryan Hoover did this a while back.

He created a list of big companies that started off as quote unquote, just email lists.

So he created product time, product started off as an email list, product got acquired

by Angel list, which is like a three billion ish dollar company or more Angel list started

as just an email list, just a list of angels that he was doing craigslist started off as

an email list.

And so there was a whole bunch of products that started off as just an email list.

Some became more than that.

Some group on an email list.

Yeah.

Group on startup group on is basically was an email list for a long time.

Right.

And so, you know, don't underestimate, do not underestimate email.

I, that's not tattooed on Sam's back.

Do not underestimate email.

Let's talk about a couple of things.

I have, I have another business.

I have another business I want to highlight.

That's a, one of these like, that's so simple.

Are you joking?

That's the business.

But first, before you do that one, we got to talk about this squid games thing that

happened, the beast games by Mr. Beast.

Did you watch it when it happened or have you watched it after the fact?

I heard basically Casey Neistat, who I follow on Twitter was talking about saying, Mr. Beast,

what he's doing with the squid games thing is one of the most epic things I've ever

seen on YouTube.

And Casey Neistat is one of the pioneers of YouTube and him saying that meant a lot.

Yeah, exactly.

That's, you know, Denzel saying, wow, the great acting in this movie.

So, all right.

So, for those who didn't see it, all right, so squid games was this ultra popular.

I think it is the most popular show ever on Netflix.

Those watch show and it's this kind of like crazy Korean death game show type of idea

where, you know, a bunch of people enter this game and they're trying to win the big prize

and then they get killed.

They're losing is like you die, basically.

That's like the short version of it.

I actually didn't watch squid games.

So maybe I got something wrong there, but I did watch the Mr. Beast version of it.

So what did Mr. Beast do?

He basically decided I'm going to recreate squid games, but I'm not, you know, obviously

people aren't going to die, but he did it even better.

So he invited 456 people to this arena that was built for this.

And the prize was the number one, the winner of the games was going to win $456,000 runner

up 10 K and everybody who got who went got $2,000 each and in total the production plus

the prize money.

So I think he did about a billion and a half dollars of prizes and 2 million to build and

produce it.

So $455 million is what he spent on this content on this 25 minute video.

So let's talk about what happened.

So first players showed up.

They're wearing the same outfits as in squid games.

It's like kind of green windbreaker jumpsuit type thing.

And they all have a number.

So player one, player two, player three, all the way up to player 456.

And inside their shirt, they have this like pack and the pack is like a exploding paint.

So if you, let's say one of the games is called red light green light, the old like game we

used to play as a kid where if you say green light, you start moving, red light means you

got to stop.

If you keep going after this ever red light, you're out.

And so there's a green light, there's a red light.

And if somebody flinched after that, their little pack inside their shirt would explode

and red paint would come out as if they got shot like, you know, like the real squid

games and they would be out and then hey, you got to go to the next, you didn't make

it to the next game.

And so in the end, you know, player whatever player 27 ended up winning $456,000.

So here's, I think this is amazing and this ties into some stuff we've been talking about.

So just some numbers.

The video got about 130 million views in seven days, which is crazy.

I think, I believe Ben, you can fact check me on this.

I believe 130 million views is more than what the actual squid games got on Netflix.

Now Netflix is a paid service and whatever, but like, and people watched like multiple

episodes.

Yeah.

12 hours of footage.

Yes.

The fact that it's comparable, the fact that somebody just watched the show was like, oh,

yeah, we'll do like a backyard version of that and got 130 million people to watch is

insane.

So he spent three and a half million on it.

Just to kind of put this in perspective, that's basically half the cost of a 30 second

Super Bowl commercial.

Wow.

Really?

Did you have a sponsor?

It was fully paid.

I believe fully paid for by Brawl Stars, the big, the super popular mobile game.

So if you look in the arena where it was, where it was hosted, it's a giant Brawl Stars

arena.

They have a huge logo that was in every shot.

And so for Brawl Stars, this such a smart move, they basically paid half the cost of

a Super Bowl ad, got more viewership than a Super Bowl because you get 130 million people.

The video is like 20 minutes long, 27 minutes long versus a 30 second clip.

And this is an epic thing that's going to get shared.

And then they could take this content, repurpose it for ads or anything else they wanted to

do after the fact, if they wanted to.

So really smart, you know, for Brawl Stars, $3 million is probably their daily, is a one

day of ad spend on Facebook or something like that.

Brawl Stars is owned by Supercell and Supercell is like the biggest game, the biggest.

And so if I, I don't know if this is how it would have worked.

If I'm MrBeast, I think he could have, so he would have gotten Supercell to pay for

the whole thing.

So three and a half million dollars.

I bet he also would have gotten another like $500,000, just like there's a vague on top

of just like just for that.

And then they would have probably, I would have said to them, also, I'm going to keep

YouTube ads on this and MrBeast, I get all of it.

And so if MrBeast is getting 130 million views in the first seven days, and if you do maybe

$4 per CPM, that's around half a million dollars that he got in the first week plus,

I believe he got his deal is going to be a lot better than $4 CPM because he's the number

where he's like, you know, one of the faces of YouTube, these guys have custom negotiated

deals that I would bet a lot of money is better than the standard kind of $4 to $5 CPM.

What do you think it is?

I bet he's getting closer to $10 CPM.

So if it's 10, that's 1.3 million.

And just in a week, in a week plus, according to our notes, it looks like he got 10,000

new subscribers million million million million million million million million new subscribers

in the first week.

And a normal week is 400,000 subscribers.

So he is 20 X to subscriber growth.

So what does this do?

He's continues to be the content leader.

He gets 10 million new subscribers and those people are going to get notified for his next

video.

He makes a million dollars on ads.

He gets the whole thing paid for by a sponsor.

And this is a great example of something we've talked about before.

We talked about this with Elon when Elon does Epic stuff, like I'm going to go to Mars.

We talked about it with, I forgot the guy's name, Mark Lazarie or whoever it was that's

building that Epic train train system in America.

I I've ranted about Disney Disneyland last week because again, when you shoot for these

epic projects, things that get people inspired and excited, it's it seems like it's harder

to pull off.

But in many ways, it's easier to pull off because you'll get talent to pour in because

they want to be a part of something bold.

You'll get sponsors to pour in because they want to bet on this, this epic thing that's

going to happen.

Whether it's going to get a lot of visibility and you get your own motivation to get out

of bed every day because you're working on something that's so, so grand that, you know,

you're more motivated.

Everybody does their best work and people tune in to watch, which is like, so Ben just

looked it up 140 million, 142 million people watch squid games on Netflix, 132 million

watched beast games on YouTube, so about the same one to one.

So you get disproportionate prizes when you go fish in a part of the pond that nobody

else is fishing because everyone else thinks the water is too deep and it's too scary over

there.

The rewards are like disproportionate even to the effort and the work that goes in.

I had a friend, it could have been Noah, in fact, you know, Noah, who we talked about,

he was the number 20th or something employee at Facebook and he got fired nine months

into his employee work in there.

And so you didn't get any of his equity.

But I have a friend who spoke to Mark Zuckerberg and he said to Mark, you know, why don't

you just sell the company for a billion or why are you raising all this money?

Like things are growing.

He's like, look, it's good.

I only have 24 hours in a day and I'm only going to work the same amount of time in the

day, whether it's big or small.

So I might as well make it as big as I possibly can because that's what interests me and it's

just as hard.

It's equally hard to go big as it is somewhat like mild success.

And that's a perfect example of what Mr. Beast has done is it's actually of equal work,

you know, same amount of time in the day.

But when you see someone building someone, something so epic, it's exciting.

So many people who don't give a shit about Mr. Beast, of which I am one of them.

I know about this and I cared about it.

Small ambition and large ambition take the same amount of effort if you want to win,

if you want them to work.

And that's exactly right.

And so I think this was brilliant.

I think this is another example of Mr. Beast being one step ahead of the curve.

You're going to see a lot more people try to clone this.

So the next thing that comes out, you're going to see four YouTubers who are the wannabe

Mr. Beast try to jump on it and recreate this.

By the way, this wasn't the first thing he did like this.

Like obviously he's been doing stunts, but he even did like a, I'm going to recreate

Fortnite.

They like went to an island.

It was 100 people playing paintball and it was like a game of Fortnite and he made a

video on that.

And I think it did well, but it wasn't this.

It wasn't this level, but it's those reps that you, you know, you put in that give

you the A confidence and B shots on goal until you get something to work like this.

And I also was watching a clip of Mr. Beast yesterday, just coincidentally, and somebody

said, you know, you've talked about, you want to be a billionaire.

You want to be the, you know, the quote unquote, the first billionaire creator, although there

have been other creators that are worth a billion dollars.

So you want to be a billionaire and they're like, are you there?

Are you there already?

He goes, no, no, no.

I'm not there yet.

And he goes, I'm, he goes, I'm probably the cash wise.

I'm probably the poorest person in this room.

And they were like, no, no way.

He goes, yeah, cause whatever I have is like paper.

It's not like, it's not liquid and any cash I get, I just reinvest the next and reinvest

my videos.

He goes, if we make $3 million this month, I'll put $3 million into the next video.

We have razor thin margins.

He goes, I just reinvest the whole thing into content.

I think on average, he said, he said he was spending something like $2 or $3 million a

month on his content.

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I would have bet I would have guessed that he made around two and a half, $3 million

a month in revenue.

I would have guessed around 30 million in revenue off his operation.

And so that makes total sense.

In fact, we talked to a couple of people.

I believe he has Mr. Beast has around 30 to 40 full time people working for him.

And I actually recently read about like what I was like, what it's like to work with him.

And a lot of people complained.

They said, um, they said working with him is horrible.

He's horrible to work with.

And I was like, well, you know, what's going on?

Why?

And they go, he's a perfectionist.

I was like, Oh, okay.

So it's actually not that bad.

They would say, why isn't this good enough?

Why is this so bad?

And he would analyze every single frame.

And frankly, that made me even love them.

But there's something interesting about this, which is I actually think being him is exhausting

because you have to go up every single time.

And so let me give you an example of two YouTubers that are incredibly interesting to me, Graham

Stefan and meet Kevin.

Do you know who those guys are?

I know Graham Stefan.

I don't know me Kevin.

All right.

Meet Kevin.

I think is even more famous.

And he has 2.5 or 3 million subscribers.

He recently did a video and it was called here's my entire $50 million portfolio at

age 29.

So I, and I noticed that he had done one of these.

All right.

I'm clicking.

Okay.

Okay.

Double click, full screen headphones on and I noticed that he did another one of these

like nine months ago or 13 months ago, something like around a year ago and his net worth then

was only 25.

And I was like, what is going on?

This guy is nuts.

And so he's basically this guy, meet Kevin.

I don't know his full name.

He, um, it makes like three to four videos a day and he is talking about like which stocks

he's buying, uh, which, um, types of houses he's buying for investment properties.

And he shows his entire portfolio and at the end he goes, now here's proof and he logs

in to all of his accounts and you could see all of it.

Screen share.

Yes.

Which is amazing for many reasons.

One, he's only 29 and he's a YouTuber with $50 million.

$50 million.

How did he, how did he get that money?

So he's just off of his YouTube or he had some other business that he started with.

At age 19, I believe he started as just a real estate agent.

So just a normal guy.

And he made a little bit of money, like a hundred grand a year, took that hundred grand

a year and bought some properties and then started a YouTube channel in 2010 or 2011.

And he just started documenting about his real estate investing slowly.

That started making additional income using that income.

He bought even more properties.

Eventually he had like a course and things like that where he was making like one or

two million dollars a year.

So a significant amount of some or a significant sum, then he took that money and he started

investing it and started talking about what he was investing.

And you could see this entire growth over the last five years of his portfolio and how

it's grown.

Of course, it helps that a he's got now a significant stream of like $4 million a year

out of magic and we're in the best bull market of all time.

And so it kind of works, but that's how he's done it.

And interestingly, this guy, Kevin, when Gavin Newsom was being recalled, Kevin ran for office

and there's this Republican named Larry Elder, who got second behind Gavin Newsom.

Kevin was third with something like hundreds of thousands of votes.

And so it's this kid's amazing.

And so that's surprising.

I feel like a YouTuber who's got a big following should crush any politician doesn't have that

big of following.

He only has 2.5 or 3 million.

It's not significant and it has to be a California above 18 voter.

So it's not like it's not significant.

But my point being with a lot of these YouTubers is this video was night and Graham Stephan

did the exact same thing.

He goes, here's my prediction.

Mr. Beast or a Mr. Beast type person will run for president and will surprise people

with the type of following they get because.

Oh, absolutely.

Whether you want to be president or not, you could, you know, I think that the original

Trump playbook was I'm going to just throw my hat in the ring.

I'm going to get tons of attention and press.

I'm going to build my brand off the, the massive amount of attention that goes into elections

and I'll be the kind of curveball story that everybody wants to cover.

Everybody's got an opinion on.

Like Kanye, Kanye did it or whatever he threw his name in, you're going to see the Wild

Wild West of people trying to put their name in the hat for running for office or running

for these kind of like positions that will sound, you know, how could a, how could a

21 year old YouTuber be doing this and they're going to get a little momentum and then that's

going to create a press cycle and that's going to create more momentum.

I don't think they'll actually win.

I don't think they even want to win, but it would just be a smart move for the dog eat

dog world of YouTube trying to get views.

Yeah.

And, but here's back to the original point of getting views.

What an exhausting life that you have to go and, and I'm thankful that Mr. Beast does

what he does.

I'm thankful that this Kevin guy and Graham are crazy enough to log in and show me their,

that is so cool.

They are fucking nuts.

That is nuts.

I had this exact thought the other day.

We, um, I forgot who I was talking to, but I was talking to somebody and it was like,

Oh yeah, that's a great YouTube.

I've had like five ideas about like, Oh yeah, if we did that as a YouTube video, it would

get clicks, right?

Like one was, um, I was going to show how you can make $10,000 being a Santa, like a Santa

Claus for Christmas.

And I was like, Oh, this is easy.

I'll buy the suit.

I'll show the economics of that.

I'll go do the thing that'll make for a funny thumbnail and it'll make for this little story

that's semi viral.

Another one is going and buying, buying fancy shit and like actually like, like Justin

Khan did a video where he toured a $50 million home.

It was amazing.

And is a, you know, just, it's interesting content, right?

It's like a super junk food that people in our niche, we just like to consume that stuff.

Like, Oh yeah, what, what is it like?

You know, um, how do you do it?

How much money do you make?

How do you invest it?

And there's all these videos that you can make around this.

And every time I think of one, I think, Oh, that would work.

I think to myself, I do not want to get on that treadmill.

I just don't want to get on the treadmill because I know it's like, uh, the difference

between sort of like, uh, knowledge and wisdom.

It's like, I know this would work, but I'm also wise enough to know that that is not

a path I want to double down on.

I do not want to double down on the treadmill path because I don't feel that way about this

podcast.

For example, this podcast feels like I'm going, it's a, it's a breeze, dude.

We show up.

I just shoot the show with my friend for an hour.

Um, people seem to like it.

It's so like, it's two hours of my week that I like, I'm on the, I'm on camera.

I'm on, uh, I'm being recorded and I don't have to like, and also because it's a podcast,

I'm not like worried about how I look and the angle and the this and the that.

Like maybe I should a little more, but I just don't like the way that you do when you're

recording YouTube videos and you have to edit everything and clip it and like do all these

cuts podcasting is podcasting has that risk reward ratio or that like effort reward ratio

that works for me.

And this like YouTube treadmill, I think has a much bigger prize, but I don't want to win

that way.

Uh, there's other ways to win.

And that treadmill is exhausting.

It's exhausting.

And there's a lot of it is exhausting.

There's a reason why you don't see Casey Neistat anymore.

I've watched a couple of recent interviews with him and he said, now I don't do anything.

He goes for those three years that I was recording daily vlogs, everything in my life, everything

in my day.

If someone invited me to dinner, I had to message them and saying, I can't unless someone interesting

is coming or you want to go somewhere intriguing because it has to be content.

And I lost a lot of friends, me and my wife almost divorced and it was exhausting.

And now he's 37 years old, he's financially successful.

And he goes, I'm not doing it anymore.

I have to take a break.

And so I think it's cool to dabble with it, but I am wary of the treadmill.

Now you did a video.

So kind of on the other side of the coin, you've been putting out your fitness content,

which I think is probably just fun for you and motivating.

It's fun.

And then you did a video that I loved, which was you put a video up on, I think your own,

just your personal YouTube channel of this real estate project you're doing.

So I wanted to ask you about this.

Here's what for those who didn't watch it.

Here's what here's the summary of the video.

You bought a piece of land right next to your house, I think like adjacent to or like literally

my neighbor, your neighbor, you bought the neighbor lot next to your house.

And it's got this like really rundown shack on it.

Like it's a large piece of grass with a really shitty shack that somebody was living in.

And it's like 20 years.

Looks brutal.

Like this is like, you know, I wouldn't wish this on an enemy.

These conditions.

It looked like just like this rundown shack and you're like, cool, like here's the thing

I bought and you broke down the economics.

You're like, you know, I brought this.

So how much did you buy it for exactly $650,000 $650,000.

You bought the whole thing and you bought it leveraged or you bought it all cash cash.

Okay.

You bought it all cash.

Why didn't you borrow?

Because I wanted to purchase before they put it on to unmarket.

So basically the background right now, it was a 90 year old couple that who owned it

and they rented it to a guy and I the day I moved into this house, I used a little bit

of research and I found who they were and I said, Hey, you know, just so you know, my

name is Sam.

I live now next year property.

If anything ever happens, you want to sell this, please contact me.

And so the man died on a Monday.

The wife called me on a Wednesday and said, would you like to buy it and I bought it on

a Thursday.

Amazing.

Okay.

I love that.

And you're like, this is going to be my first kind of like, you don't know shit about real

stay.

You don't know shit about building any like a home.

And so you're like, this is going to be fun.

It's going to be a hands-on project.

I'm going to kind of document it as I go.

And then you had the spreadsheet, which basically said, all right, look, I bought it for 650

K. And, and then, you know, in this, in this area, there's a sort of like a price per square

foot that you can get and here's the range.

And then I talked to you got bids from some contractors and you were like, you know, I

can, you know, on the low end, it seems like you could build it for this much.

And then if I'm concerned and it might be more expensive than we think it might cost

this much.

So I might have to put a million dollars in to build the actual structure in the home

modern ground up.

And so, you know, I might be in for 1.6 million, but based on the, the price per square foot

in this area, I should be able to sell this for two, it should be worth two or 2.5.

Like when I'm done with this thing, I'd like the margin of safety was really strong.

It seemed like just like an absolute no brainer of a deal, assuming this is how you want to

spend your time, right?

Like the time is almost more expensive or the risk here more so than the buy is great.

You made your money on the buy, as they say in real estate, rather than trying to make

your money on the sale.

Yes.

But it's not taking nearly as much time and I'll tell you why.

So what I did was before I even bought the piece of property, I found things in the area

that sold for my ideal price per square foot.

I went on Zillow and Redfin, I found the architect and then I called them and then I also called

the builder and I go, Hey guys, how much would it cost to build this exact same home right

now?

Right.

And they told me and I go, Great.

Can you do that?

Yeah.

And I bought this lot a lot and I called them again and I go, Hey, you know, that house

that just sold for $1,000 a square foot, do that again over here for me, please.

You're not trying to innovate and add the Sam Park touches of like a, you know, a 3,000

square foot gym and like a thousand square foot house, like you're doing a normal house

build out.

It's a normal house build out, but I said, make it a two car garage because I may, if

I decide to live there, I'll build the gym there.

And that's basically it.

Yes.

I just said, I took, I took a house that was crushing it that I just sold for a lot of

money and I said, and I hired the same people and I said, do it again.

By the way, I'm not, I'm not spending any time on it.

I spend no time on it.

Just the fact that it's next door also is surprisingly going to be like a 50% savings

in the time and headache that's involved with this because like my family did this, we've,

we had a house in San Francisco and then we bought a house two doors down and just the

fact that it was two doors down had like all these extra benefits, which was like, it was

super easy to go see, it was super easy to like manage any, any construction that was

going on.

It's, they like share a fridge in the like garage.

It's like, oh yeah, just use the extra fridge across the street.

My sister runs a business out of one of them and since she's able to manage it from like

without having to get in her car and commute somewhere.

And just the, just it being like within eyesight and, and like a two minute walk away is so

important.

And like, if anyone's going to do a project like this, do not underestimate that.

I've now seen it a couple of times and I feel this way.

This is my rule with friends and family also, which is you want to live so close to your

best friends or family that you could go unplanned to their house.

Like you don't need to pack a bag and think about, okay, well then how will I get what,

you know, when should we go?

Should we beat the traffic?

And then, you know, we're going to have to head back for the night.

It's like, I should be able to pop over and pop back unplanned because it's so convenient.

And like the difference between 15 minutes away and four minutes away is going to fundamentally

change the way the, like the amount of times you, you see that person or do that thing.

So why'd you bring up that YouTube video, by the way?

Cause that was awesome.

Oh, thanks.

And I just wanted to hear more about the, like the, like the actual real estate side

of the side of that.

I think that the, the, the numbers are the way they're going to work out and not a lot

of people believe me, but I think it's going to happen this way.

I'm going to make half a million dollars in profit or more from it.

I think there's a world where I make closer to a million than half a million.

There's, I'm going to make it or rent it out.

There's a, I have a few options.

I can live in it and sell my home, but the way that all this math is going to work, it's

going to be, but both this house and that house, I'll have made around a million dollars

in profit in like 18 months because things just worked out.

And so I'll make more from this real estate project than I will my entire hustle salary

combined ever.

All right.

So when I started the hustle, I used to look at how many people had cold email in order

to buy ads in our email.

I would look at how many people I got the phone and then I would look at how many people

followed up and how many people signed a contract and then how many people actually paid and

bought ads.

I thought I was a genius because I figured out very specifically how many people I had

to call to get X dollars and I was like, great, all I got to do is call this many people.

It made my life so much easier than just guessing.

Well, turns out this is a thing that has existed forever.

It's called a pipeline.

And if you do it well, you can predict how much money you're going to make every single

month.

You go out and get more salespeople or you go out and do more cold calling or cold emailing

or you create more content and get more leads, whatever.

When I was doing it, I was doing it by hand and that was a huge pain in the butt.

Turns out there's something that does this for you.

It's called HubSpot, the HubSpot CRM platform.

So with the CRM platform, it's pretty amazing.

You do a few things.

The first is forecasting.

So you can get a bird's eye view of your entire pipeline.

You can see what's coming around the corner.

You can see how big the quarter is going to be, how certain months are going, inspect deals

to see if you're on track.

And the second thing that's really important.

I used to do this by hand and I learned how to use HubSpot and it kind of changed the

game for me.

But you could do customer report building so you can see where most of your sales are

coming from, what type of tactics are working, where to go get more customers.

It's pretty amazing.

So check it out.

You can learn more about HubSpot CRM's platform and how it can connect your business together.

HubSpot.com.

Check it out.

And it only in this project, for example, but you're going to have to invest, right?

That's the kicker here.

So like you couldn't have done this back then because you didn't have a spare $1.6 million

to go like invest and buying the lot plus building the home out.

Or if I did do it, it was like all of my money.

Right.

Exactly.

So, you know, you would have had to go like completely all in on it.

Can I tell you what else we got?

Can I tell you about, let me tell you about a company that interests me.

Okay.

So I was talking to someone recently and I can't say who it is, but they had a Google

Chrome extension that made something like $25 million in revenue with only two guys.

Two people.

It's amazing.

Can you say what the extension did or no, roughly a category helping people on Amazon

sell stuff.

Okay.

Cool.

So like kind of like a, what's that thing called Jungle Scout?

Something in that world.

And so basically I started, I got kind of curious.

So there's two extensions that caught my caught my attention.

The first and they're basically the same thing with almost exactly the same name.

The first is a thing called ad block.

I think that's the one I use.

The second one is called ad bot ad block plus.

So that's why it's a little confusing.

And so ad block was created by one guy in Georgia named Michael Gunlach and he, he just

kind of built this thing in 2009 and he's been the only employee the whole time.

And I went to his personal website to learn about him and he only has 55 followers on

Twitter.

His website is called sorry robot.com.

That's his personal website and he has like Python projects, a unity game that he built

called Asteroids and he even has an MP3 of him singing a Christmas song at church during

Christmas time.

This is like, by the way, his LinkedIn, his job description is just a guy.

Yes.

He has in Duluth, Georgia and it says, I am not available for work.

Please do not contact me about job opportunities.

I created ad block, the most popular Chrome extension for Google Chrome extension and

for Safari with around 20 million users.

It's neat.

Before that.

I did some other neat things and he was the only employee.

And then I did some research on his competitor called ad block plus.

Now this company, they have a few, few more employees.

I think they've got 20 or 30 people and because they're based in Europe, when you're a European

company, oftentimes, at least in England, and I know it's a lot of the, a lot of case

in different European countries, if you make over $20 million in revenue, you basically

have to file a report that reveals your revenue and profit.

And so I went and looked at this company called IO.

It's called IO, they own ad block or plus in 2017.

They did $44 million in revenue and $26 million in profit, which is astounding.

And they had at least a hundred million users.

However, if you look in the group, the, the Chrome plug in store, uh, ad block plus has

around 150,000 reviews and it says they've got over 10 million users.

If you look at ad block, which is the one founded by this one guy, they've got something

like 300,000 reviews and, uh, also it says 10 million users.

And so there's potential that this one guy had a business making all of this money, tens

of millions of dollars a year, very likely tens of millions of dollars a year in profit

just off a Chrome extension.

Is that amazing?

This is amazing.

I'm, I'm still on this guy, Michael gunlocks, uh, website, sorry, robot.com slash resume,

um, dot PDF and I think you said this, but I was reading while you were talking.

So he was an engineer at Google working on Google ads and Google ads sense.

Did you already say that part?

No.

And he, he worked on Google and basically he goes, nah, fuck that.

I hate these ads.

And so his job was, he goes at Google, I kept the global at Google ads and ad sense networks

alive and kicking.

Um, and my, my spare time, I built this other thing and I built this other thing, uh, you

know, like, because Google has that 20% time.

He's like, I built this JavaScript framework, blah, blah.

So basically he goes from working at Google and Google ad words and ad sets to creating

ad block and, and makes $20 million, uh, it makes more than that, uh, off 20 million

users who, who love this thing.

And what year did he work at Google?

I believe like, oh, five,

2005.

Yeah.

So which is like right after the IPO, basically.

Yeah.

So he probably made $30 million at Google, like collectively it's, that's what it's worth

now.

I held it.

Yeah.

If you held it.

And then reportedly, now the thing about this guy is everything's very quiet about this

guy.

He's hard to find.

Everything's impossible.

However, I think in 2015, an anonymous buyer bought ad block.

Interesting.

There's a world where it could have been sold for like two or $300 million.

I mean, there, there's a world where that exists.

Uh, maybe it was lower, but it was, it's a, it's a huge property.

He stopped, he stopped working on ad block or, you know, it's sold probably 2015, which

is kind of scary because these Chrome extensions are a giant security hole for people because

Chrome extensions can like read and write all the data on your, as you browse the web.

So there's all, all every email you're writing, the text is, can be picked up by these Chrome

extensions.

And even if they start off safe because, you know, just a guy from Duluth, Georgia built

it and he's an engineer who has the right intentions, somebody who buys it with the

wrong intentions can really like, uh, do some dirty stuff.

Yeah.

So with the data and even modifying it and things like that, so you got to be careful

with Chrome extensions.

I try to install the minimum amount of Chrome extensions as possible.

Yeah.

They are pretty scary and, um, yeah, they're nuts and the, but it's a wild business.

I think that what here's here.

So I love these extension style businesses.

There's a few platforms that I think are quite interesting.

The first Google Chrome still makes a ton of sense.

The second, um, Shopify still makes a ton of sense.

Our friend Andrew has a business where all he does is buy, buys, uh, Shopify plugins

and it's market cap.

It's a publicly traded company is like in the $600 million range.

It's on the Canadian stock exchange, but the third thing, which you probably have not

thought of.

And the fourth thing you definitely haven't thought of Salesforce plugins and then finally

Zoho plugins, incredibly interesting.

So we used to hire this engineer, uh, at the hustle and he would, he was in another country

and we would pay him 20 bucks an hour to just build little apps for us for our sales team.

Yep.

And, uh, I think Zoho, I would imagine is, which is like a Salesforce competitor, but

a little jankier has an equal amount of users as Salesforce.

I think you could build a really great business just doing Salesforce plugins.

Right.

Yeah.

And we're rolling them up.

Um, so I don't know if I'm allowed to talk about this, but I'll say it in a vague way.

Um, met a guy, I heard about a guy that was rolling up games inside of a big gaming platform.

So there's like a very popular game and then there's games within that a little like modules

people create and they monetize.

And this person was rolling them up and they're like, dude, does that mean like these are

created by like, I don't play games like, you know, okay.

So for example, there are big gaming platforms like Fortnite and Minecraft and Roblox and

like all these different games that exist.

And inside the game, you can create little experiences and you can monetize them.

Um,

Kind of like people who create like different colored guns for call of duty.

Yeah.

Yeah.

Although I don't know if, I don't know if you could, do people create those?

I thought the game created those, but like, yeah, there's, there used to be mods and

you know, mods of different games and maps and things like that that you can create.

That's always been kind of like a part of it, but some of these games now are so big and

they actually like formalized their little creator economy inside the game.

And the person I knew was rolling them up and they're like, these are selling for nothing

because they're like, it's just like a kid who made this.

It sells for like less than one X revenue or something like that.

Like it's like crazy, like compared to going and buying that same cash flowing asset on

whether it's FBA or Shopify or something else.

And now everything has a different profile of like, maybe this game is a fad.

Maybe people will stop using this.

Maybe, you know, the game will change the rules and you're screwed all of a sudden.

So yeah, there's some risk, but I love these game plans of go to these niche platforms.

We've talked about Etsy, we've talked about Poshmark, FBA, we've now you're talking about

Zoho and Salesforce and Slack and like all these different platforms.

There are little apps that just make $50,000, $100,000, $50,000 a month and you can go and

you can buy these out and you can roll them up and you can have a company that does $10

to $20 million of revenue profitably and you could buy your way there without even having

to invent anything.

All you got to do is go get cheap debt, buy this thing and profit.

And it's really like that simple.

But there's one major thing, which is if Call of Duty or Fortnite or whatever it is, they

go, hey, we're going to go in a different direction.

And that's why you got like, that's the same thing with FBA, right?

And all these like Thrasio and all these rollups.

FBA is not, I mean, it's, you're dependent on a single platform, which is Amazon that's

known to compete very hostily and there's other, they could change the algorithm and

all of a sudden your thing that was at the top is now at the bottom.

There is definitely risk.

And so you got to look at like, okay, if my payback period is nine months, I feel pretty

good about it.

If it's three years, I don't feel so good about it anymore.

And so that's where you got to like, you know, place your bets.

All right.

Can I tell you about a really random small one like that?

Okay, so our buddy Ramon tweeted this out.

He goes, here's an example of a silly stupid business.

So Ramon is, he's Ramon Van Meer on Twitter.

So he goes, simple website money maker.

This emoji website gets five million visitors a month and all it does, and I use this by

the way all the time, because if you're on your computer and you want to use an emoji,

it's not easy to get the keyboard up for the emoji thing.

So you just, you just Google like laughing emoji and then it gives it to you and it says

click to copy it to your clipboard and then you go and you like copy it, you paste it

on Twitter or paste it wherever you're writing, your email or whatever.

And so all it does is it lets you look up, look up emoji, copy paste them, and it'll

also explain what the emoji means.

So there's like, Emojipedia is a good example of this.

So Emojipedia.

Emojipedia.

Yeah.

I don't know if you've ever seen this.

It's like the top ranking one that comes through when you, when you search for this stuff.

It's like Wikipedia, but for emoji.

And so Ramon was looking at, you know, like depending on, and it's just plastered with

ads.

There's like ads everywhere on the site and it's like, depending on what their ad revenue

is, like this site could be making between 50 and $150,000 a month of all profit.

Like do not underestimate these small, simple sites.

And we've talked about this with crosswords, Sudoku games, things like that, just like

these really simple things that people like to search for.

And if you could own the domain and you can just have the really simple, like online game

or like scrabble, scrabble word solver, you know, crossword hint, get hint cheats, you

know, whatever, those little websites can be really good.

So this emoji one, I thought is another example of that.

And even better, I was like, Oh, who owns this thing?

I was looking for the Michael Gundlach, some random engineer who's like, Oh yeah, I got

a huge company that owns.

So some company bought it.

They own it.

And it's called Zedge.

And I was like, okay, what the heck is Zedge, ZEDGE.

And this is one of those companies that you're like, really this?

So Zedge is a public company.

Its market cap is around $130 million.

So it's a very small, small cap public company on the New York Stock Exchange.

And what they do is they, it's a publisher or a rollup.

They bought a bunch of these little apps and websites that just get a bunch of traffic because

people want self expression.

So they bought wallpapers, ringtones, stickers, alarm clock sounds, emoji, emoji, like things

like that.

They bought all these bottom all in one roof.

And then they're a public company.

So you can go see a bunch of their numbers.

So they'll do like, you know, it's almost like 50%, they'll do like 50% profit on their,

on their, on their product, or like at least operating profit.

And then, you know, like the EBITDA will be closer to like, you know, $2 million or whatever

on their, on their each quarter.

Why the hell would a company like that go public?

Don't go public.

It's the time of the year for one thing.

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of shifting, a lot of work and a CRM platform is critical to keeping your business connected

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Yeah.

I think there's a bunch of reasons why they might go public, but I just thought it's interesting.

So they have about 350 million people have downloaded like their wallpaper app.

They say they have 40 million monthly active users and these companies that are just hidden

in plain sight.

So it's like, you know, let me just look up their annual revenue again.

I don't know if I have annual or quarterly.

I think that they do about $20 million a year in revenue and $10 million of operating profit.

And yeah, so they did 2017, they did, let's see, okay, sales and revenue, it's a little

lower than what I saw here, but I don't know, I'm doing this quick.

But basically for the last five years, it's just been flat, like $10 million of revenue,

$2 million of COGS, you know, their gross income is between seven and eight million.

And then they pay for a huge amount of, you know, like other sales and, you know, SG&A

expenses.

And so, you know, they're not showing a bunch of profit at the end, but I would bet that

these things are like spitting off profit if you want, you know, they're putting money

in their own pockets basically out of this.

So I thought that was just like a really crazy little company behind this stuff.

And it just shows you how much money is in really simple things that a lot of, simple

things that a lot of people use.

So like alarm clock sounds, wallpapers, that sort of thing.

What's live reviews?

This is an idea.

So, so I just got a sauna and I know you're in the market for a sauna.

Oh, what time did you get?

So I got a sanctuary, a clear light sanctuary, like the infrared sauna.

And I like a lot of it, like I like the size, the look, the shape, all that, but it doesn't

make me sweat enough.

And so I'm like, well, that's the problem with infrared.

That's the problem with infrared.

That's the point of the sauna.

So I'm like, well, that's a bust.

And I'm like, so I'm like, at first I realized, okay, I didn't have one of the panels plugged

in.

So that's why it was like, you know, part of it was like dead.

Okay.

That was one issue.

They got better.

And then it's like, well, the best way you use it is you break a little sweat before

you go in.

Like a quick five minute, 10 minute cardio, just warm, because what infrared is doing

is it's not warming up the air.

It's warming up your body.

Yeah.

It's like microwaving you.

It's microwaving you, which seems like pretty awful for you, but I guess it's not so bad.

I guess it's good for you, actually, you know, blah, blah, blah, heat shock proteins,

blah, blah, blah.

So, so I, you know, I broke a sweat before I got in and it was better, but I was like,

dude, I'm not trying to do all this.

I'm trying to go sit in the sun and sweat in five minutes.

So I think for my house, my space, like I didn't want to do extra electrical.

I didn't want to like do, I didn't want to, I didn't have a huge space where I was putting

it.

I put it in my garage gym.

So like the dry sauna in retrospect, I would now hold out for a dry sauna, but it didn't

really fit my current situation.

So, you know, whatever it is, what it is.

So I was thinking like, God, I, I actually did the research.

I, I, I talked to people.

I read reviews, but you know, the thing that I feel like is missing is I wish there was

just, so like people have tried this QVC thing where you, it's like, oh, I'm going to go

live and I'm going to sell this item and people have tried to make QVC for mobile and it's

never really worked.

And I don't know if this would work either, but I kind of wish this existed just based

on this current experience and told me, maybe there is a, maybe there is a product here,

which is why can't, why can't I go on and just say, I'd like to talk to somebody about

saunas and why isn't there a person live on video who is a third party impartial source

that can basically show me live on video, talk to me about what I'm looking for.

Dude, this is exactly what Mark Laurie said.

So Mark Laurie, the guy who started jet.com, he sold it for three or two or some billions

of dollars to Walmart.

He said one thing that they were working on a jet that could have been a massive business,

but they shut it down for a bunch of different reasons.

But he goes, I actually think it's still, it could be a big was concierge shopping.

So you simply log on and you just tell us, you know, I'm looking for a toaster and a

clerk is online saying, okay, for your needs, I think this is best.

Would you like this one?

And he said that that would be a big business.

Yeah.

And so like, even with this, actually, if you go to the website to buy this thing, you

can't just buy the sauna.

There's no buy button.

You had to call someone, but this is their sales rep, right?

So I called the sales rep.

It's 8pm.

She picks up.

She's an American person.

I was like, whoa, what the heck?

Like, I was like, you work this hour.

Like, who are you?

Like, you were really good at what your job, like, you know, you built a lot of trust quickly

and you got me over the line to buy the $6,000 sauna on the phone here.

And she was like, yeah, like there's a network.

The way we work is we only sell the sauna company of, yeah.

So it's owned by Jacuzzi, the, you know, the Jacuzzi company.

So she's like, yeah, it's basically we have a network of sales reps.

We all pick up the phone.

You could, if you're offline, you're offline.

You didn't get that commission.

She's like, I get a commission if you buy.

And that's how we make our money.

And she's like, yeah, like I make good money.

Like I'll sell.

I was like, how many of these do you sell on a day?

She's like, on a good day, I could sell like four of these in a day.

And on a bad day, I'll sell like one or zero.

Dude, listen, the reason why you and I are pretty good at what we do, which in this case

I'm referring to just coming up with ideas, like people say shit to us all the time is,

and I'm kind of like jerking ourselves off here, sorry.

But because of that question that you just asked, and I do that all the time and people

are amazed that you could do that.

Like when you're just going to a food truck and be like, hey, how many customers you get

a day?

And they just tell you.

And so what you just did is a perfect example.

You got Intel that is hard to find, but it was very easy to get.

And I asked multiple, and you could triangulate.

That's the secret.

Yes.

Don't ask a very rude question.

How much money do you make?

Or how much does this company make?

I said, what's a good day?

How many do you, how many of these do you sell on a good day?

So that already I soften the blow by saying good day and I'm asking just for a day.

That doesn't seem like top secret information.

Okay, cool.

Then I say, and then I was like, and you're great at this.

Like I was like, I really like this.

Like this was like kind of an awesome experience for me on the phone.

I was like, are you one of like the better sales reps?

Like, do you like, are you like a top performer or are you like, like, are you kind of like

middle of the pack?

She's like, no, I'm like actually one of the top performers, blah, blah, blah.

And she's like, you know, I picked up the phone at 8 p.m.

A lot of people just don't pick up the phone.

Like I'm, I work, like I work hard and I was like, oh, okay, cool.

And then I was like, I was like, how many reps are there?

And again, I'm not like digging, I'm not like saying like, and okay, my next question is

how many reps are there?

I'm like, I'm just sounding amazed because I wasn't amazed.

Yes.

What you say to that reply is, wow, are you guys all in America?

Yeah, yeah, we're all in America.

Wow.

I mean, what are they like 10,000 of you?

Of course, you know, it's not even close to that.

Oh, no, it's way smaller.

Hundreds.

Oh, like a hundred.

More like 800.

Right.

Right.

Exactly.

Exactly.

And so I was able to like suss out how this system works.

I was like, I was like, wow.

I was like, that's great.

So I was like, so this is awesome.

So I bought this thing and you're going to make like, what, 400 or 500 bucks off this?

Yes.

So now I know the commission structure.

So like, you know, I was able to kind of like, and I'm just doing it because I'm curious.

I have no agenda.

I'm not starting a sauna company.

I don't care.

But I'm just trying to learn.

And then like, you know, I took a piece of that to our own, I had a meeting with our

own team for e-commerce.

I was like, hey, you know, I had this kind of great experience.

You know, should we be having a phone number on the site and like, should we be helping

people like that?

Like, how would that work?

What would be the lower price point like, would this still work?

And then I met this guy, Ezra, Ezra Firestone, isn't it?

Yeah.

He's amazing.

He's super well known in the e-commerce space and he's got this famous brand called Boom

by Cindy Joseph or something like that.

It's a makeup, right?

It's like kind of like makeup and like anti-aging looking stuff, face cream, stuff like that

for like women who are like 50 to 70 or something.

That's what it looks like to me at least.

And this brand does great.

I think he's pretty open about it.

Like he publishes stuff like, I think they do like 80 or $100 million a year of revenue.

And he told me that, he told me on a, I did a talk, a talk at e-com world.

He was interviewing me.

And of course-

When was that?

Like, I don't know, a couple of weeks ago.

Oh, that's pretty sick.

That's a pretty legit thing.

Yeah.

So he goes, he was like, you know, so how do you do your sales?

Like, I don't know what he means.

Like this is Shopify.

You push the buy button.

He's like, okay.

So you don't do any live chat.

I was like, yeah, we have chat, but like whatever, customer service.

He goes, okay, interesting.

Because for us, we do phone, he goes, you don't do phone.

I go, no, we don't do phone.

I go, do you?

Does anybody do phone?

Does that shit work?

Same thing.

It's the same type of question that will get somebody to like defend the thing they do.

Does that shit work?

That's what you said.

I was like, there's no way.

Does that shit work?

And he was like, dude, 30% of our sales close over the phone.

And I was like, ping, data point.

Interesting.

Should I be doing that?

That's like a learning.

Take away from him.

The next thing that you ask is, yeah, but there's no way that's profitable.

And they'll say, yeah, of course it's profitable.

We only pay them $8.

Yeah.

Am I a bad entrepreneur?

No.

I'll tell you that.

I'll tell you how it all works down.

So yeah, that's exactly the hard of asking questions.

How do they pay people?

How much do they pay people an hour?

I don't know.

I didn't ask in this case because we were live on the panel, but you know, had this

been the same normal conversation, I would have, would have been breaking it down.

That's badass.

All right.

You want to do one more?

What's this fluffy stuff about luck and timing?

Let's do a non-fluffy one because I feel like I've been doing a lot of fluffy stuff lately.

I feel like we've kind of been on a kick of like sort of fluffy stuff because if you

let me, I'm going to talk about mindset all day.

And the second thing is we did a lot of like gossip about like, you know, like billionaires

and their like affairs and shit like that.

So I'm like, okay, just noted.

I'm going to like to turn that down a little bit.

So I want to do one more cool idea because I think, you know, people love that shit.

Okay.

So rebase, have you seen this before before I put it on this sheet?

No.

I'm looking it up now.

All right.

So you know the guy who's behind this is that guy levels, um, levels.io who is, oh, I love

that guy.

Kind of like his name's Peter levels, I think is his name, uh, his handle is levels.io.

So he's kind of prolific guy.

He was ahead of the curve on like remote work.

So I remember maybe six years ago, he was, he created, you know, nomad list.

He created a remote, like a remote, like a remote working slack.

He was like, oh, if you're a remote worker, pay 10 bucks and get in the slack.

And he had like 6,000 members and I was like, whoa, you made a lot of money off this little

like just a slack invite.

I've never seen that.

And he, um, reveals all of his revenue.

So I don't, what's his, so it's levels.io.

That's his, that's one of his sites.

He's got like four sites, I think.

And if you go to levels and then scroll all, okay.

So he has his, his, his Twitter name is levels.io.

I, it's probably pronounced actually differently.

And you could see a link to all of his websites and looks like he's got close to 10 there.

And if you click them and then scroll all the way, see the little meter and his location.

Oh, that's amazing.

For one.

Amazing.

That's amazing.

Oh my God.

That's beautiful.

So what, on Twitter, where you put your location and most people just write like San Francisco

or New York, instead he just, he used the emoji for it to create like 10 squares and it's

like a meter and it, and at the end of the meter, it says $5 million a year.

And then he shows the meter is like a little, like 60% of the way there, which shows that

he's kind of like, you know, he's probably at two and a half to $3 million a year is

what he's making.

It's just a subtle, it's a subtle thing, very nicely done, very interesting, very cool.

I like it.

And if you go to any of his sites, so it looks like he's got eight or something sites listed

and you click around, you're going to see a phrase on all of his sites called open startup.

And I just sent you a link, do you see the link I sent you and you could see all of his

metrics so you can see how much revenue they have, how much he's got weird metrics, how

much CO2 removed from the atmosphere, github commits daily revenue, daily signups, meetups

organized, new paid membership, live streaming events, last month's signups, how many customers

are in total, how many page views, where the page views are coming from.

You can see everything, the uptime of the websites.

This guy's amazing.

So just Nomadlist is doing $531,000 a year.

It's halfway to the goal of a million dollars a year from this business.

And this guy, we just explained how he's kind of got this like unique little Easter egg

on his Twitter.

He's got like little things like that throughout all of his websites.

And so this guy is, in my mind, this man's an artist.

He's an artist.

Exactly.

He's just so happens to, his art just so happens to make money.

This guy's, I love this guy.

I don't know his name.

Peter.

I think he's at Peter levels.

That's his full name.

I didn't know that.

I would just thought his company was called levels.

So if you look at like one of his things I was going to show you.

So, okay.

So his latest thing, this thing called rebase, and he tries to like sniff out a trend and

then quickly spin up the semi viral, slightly profitable, like a semi viral, simple, profitable

version of a website.

So, what is rebase?

Rebase is people are trying to relocate with the pandemic and with tax changes and with

cryptocurrency and all this good stuff.

People are more like kind of, you know, like fluid than ever.

There are people are gender fluid and their location fluid, there's a fluidity going on.

So he basically said, Portugal came out and Portugal said, we want to, they, I think in

2021, they had the largest population decrease in the last 50 years.

And so they decided, all right, our population is shrinking.

We need foreigners to come live here and spend here and work here.

So they said, the Portuguese government said, we want to attract high tech remote workers

and they gave out, they create a program called the NHR program.

And so the NHR program basically has a bunch of benefits.

Now, I don't know if they're all as good as advertised, meaning like I didn't go read

the fine print, but here's some of the things it says.

Zero percent tax on foreign income.

So they're not going to tax you for income that comes outside of the state.

Zero percent tax on crypto.

It's considered a currency, unlike in the U.S. where it's considered a property.

Zero percent tax on dividends, zero percent tax on wealth, 10% tax on pension, 20% tax

on freelancing.

So that's like, you know, where, what a lot of people would do there.

There's no minimum stay.

You can get fast-tracked for EU passport, you know, they have a whole bunch of like, you

know, sort of things that are benefits for coming here.

You know, we're, we have a 90% vaccination rate.

We have friendly people, blah, blah, blah.

So that's, so he created a website that just has the sales benefits of if you wanted to

relocate or get a passport in Portugal.

And then what levels did was he basically created a, okay, here's the on ramp to Portugal.

So it's like, for 150 bucks, you'll do an onboarding call and we'll walk you through

it and there'll be a tax expert and a lawyer that will analyze your situation.

For $650, we'll get you set up with Portuguese residency and you'll get a Portuguese tax

ID.

So for $150 bucks a year, we'll do your taxes.

And it's like, start now.

Here's the button.

And I was like, this is such a smart, simple, you know, simple idea and already it's like

booked out.

So, you know, his max was that he could do, the lawyer could do 50 calls per month and

immediately it was at 300 calls per month.

And so he's like trying to hire another lawyer so he can scale it up a little bit more.

If you had to ask, like someone asked me the other day, like who I admire and I would ask

you a little bit differently, which is who am I jealous of?

This guy, Peter, I'm looking at his websites.

I am jealous of, I'm jealous of so many things about him.

First is creativity.

You just oozes.

And second, he can do it.

Like every, like everything that I see on his website, I'm like, oh my God, this is perfect.

This is the perfect example of how a product should be made.

This guy is incredibly prolific and incredibly hateful.

He's like a music producer to me.

He's a producer of websites.

He's just making these little hit songs and they're not like, he's not trying to be Justin

Bieber, like the one mega hit franchise that goes on tour.

He's just a producer that makes dope beats and instead of beats, he just makes dope websites

and pay for a dope lifestyle.

Yeah.

I mean, subscription revenue, he's got like, look at inflation chart.com.

That's one of his.

Yeah.

This website tracks real inflation, which is happening.

The governments don't tell you about in their official numbers.

Okay.

Super easy.

I understand.

That's just a really cute, neat widget.

I get it.

It's awesome.

Even on, um, on what's it called, the website I was just talking about on rebase, the very

first benefit, it goes McDonald's has the Royal Deluxe McDonald's in Portugal has the

Royal Deluxe and the big tasty double.

That was the first benefit, right?

Cause he could have just gone into like tax benefit, tax benefit, tax, but he, let me

get you.

Let me break, you know, let me, let me break the ice here, a little fun, little Easter

egg, a little fun, little nugget.

That just shows you who the site's built by it's built by somebody who's got a personality.

It's built by an indie software maker, not some stiff company or bureaucracy.

And I think these little touches matter.

That's why he's an artist.

This guy's amazing.

I love this guy.

Good, good, good.

Fine.

Um, I've known about him for a little while.

I, I always thought he was really talented.

I didn't realize that he was like the Kanye of like internet website builders.

Uh, yeah, he's great.

Um, okay.

So I would even say he's like, you know, Rick Rubin or something like that.

He's, he's got his own stick.

Um, anything else you want to do, otherwise we could wrap it.

No, no, well we could wrap it.

We could save that other.

I want to hear about some of these things that you have on here, but we could save them.

Okay.

Sounds good.

We're out.

Yeah.

I feel like I can rule the world.

I know I could be what I want to put my all in it like the days off on a road.

Let's travel, never look in backlight.

Machine-generated transcript that may contain inaccuracies.