My First Million: How FTX Scaled A $30 Billion Company With Only 30 Engineers!

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

And he's like, I'm back here.

Entrepreneurship.

You got to adjust.

That was the first one.

It's like, you know, dodgeball.

And he's like, you want to dodgeball or get a dodgeball wrench?

What up, birthday boy?

Thank you.

How's it going?

Uh, it's going okay.

I, um, I was going to sing to you.

You FaceTimed me.

I FaceTimed you earlier.

Oh, I'm sorry.

I didn't even get the notification.

I was, uh, I had personalized.

But you did miss out on what would have been a good serenade.

I mean, actually, can I tell you a funny story about that?

I was there.

Was your kids there?

No.

It was just me and Ben.

Um, and we don't know what.

Oh man.

What a bummer.

I'd rather see your kids.

So I've got baby fever.

Oh, nice.

Yeah.

Well, actually my son was there.

But, you know, before the, just like two, they're kind of just like an inanimate object

that you just carry around.

I was, uh, I was working out and when I work out, I put my phone on like focus mode or

whatever.

So I'm sorry, but thank you.

Swole mode.

So, um, how old are you now?

33.

33.

Okay.

You're getting up there too.

All right.

I like it.

Uh, so you were, I think a year younger than me.

We, um, I was at a birthday party, uh, like two weekends ago, uh, had to leave the house.

It was crazy.

And, um, we get there and this guy did this thing that I saw and I was like, oh, what an

amazing little life hack.

He basically had, so it is like some kid's birthday party.

They sing happy birthday.

It's time to blow out the candles and cut the cake and the guy grabs the mic and he's

like, hold on, hold on.

We got a special birthday song for you.

And this guy apparently, because my wife knows him, she's like, oh my God, he's doing it.

He always does this.

And it's like, he has his own version of happy birthday that he sings, but it's not like

a singing thing.

It's more like, um, like he's Indian, so it's kind of got like an Indian vibe to it.

But let's just pretend it's sort of like, when I say happy, you say birthday happy and

everyone else like birthday, happy birthday, he's like, he's like, I always love all those.

Of course it's like, you know, there's something in my body that just like can't help but become

like, you know, the, the, the follow the leader during that moment and he'll be like, you

know, who's the birthday boy, Sam, Sam, Sam, it's like, it'll make you feel good.

And then, um, and I was like, what a life hack to just be the life of the party is to

simply have a cool version of happy birthday that you can do.

That's amazing.

You're making a joke that just always kills.

So listen to this.

I've got this friend name and Jonathan, we'll get, we'll get to the Samir thing in a second.

But I have this friend named Nick Ray, uh, Sean, do you know who Nick Ray is?

I know of him.

I don't, I don't think I've ever met him, but I've seen his like, uh, his like website

and like you've told me about him and, uh, he looks like he's like an entrepreneur, but

he kind of looks a little bit slick.

I don't know who he is.

So I call him grown up Dennis the menace because he looks like a 40 year old Dennis the menace.

Like if you think of like what Dennis the menace would look like when he was 40, that's

like Dick, he had a company called, uh, he had one business that was like, it worked as

the aviation industry sold it.

Then he started this thing called museum hack, which was like, you pay like $25 or something

like that.

Um, and you get a group museum tour, like a private museum tour, whatever he sold it.

And then he loves hosting parties so much that I believe he used ascribed like you did.

And he wrote a book on how to host the perfect two hour evening party.

And this guy, yes, I'll, I'll, I'll try to find the, the title, but I have it.

It just came out like two days ago and he just sent me a copy.

It's called the, yeah, I'll find it, but it, uh, it's like, uh, it's like how to host the

perfect cocktail party and this guy, whenever he hosts parties, he brings name tags to all

every time you're with them, he has a name tag, a kite, a frisbee and a blanket.

I'm telling you, this guy is like a 12 year old.

That's why I call him grown up Dennis the menace because he just like, he's like, these

are the best things to bring to like a park party and, uh, they just, it just works.

And so he brings this to like all of his parties and it's hilarious.

I bring the rule book to the game red rover and it's a great ice breaker to play the game

red rover.

It's been working since preschool and he brings like a harmonica and when he goes, he'll

like play the harmonica and he goes, all right, everyone come to the circle and he like

does these ice breakers.

It's hilarious.

So the book is called the, the two hour cocktail party and it's just a book on hosting a two

hour cocktail party.

He's been working on it for like two years.

I gave him a shout out, but I actually wasn't, I'm only bringing this up because we were

talking about hosting the perfect party and everything.

It's hilarious.

And he's, and it's like, might actually become like a brand around hosts.

It's like, you know, like Maria condo made like putting your clothes away into like a

Martha Stewart style business.

That's what this guy might be doing for like a cocktail party.

Oh wow.

Okay.

So I have three instant reactions to this.

Number one, what a great idea.

What a great idea because when you first said it, I laughed, which to me already means this

is kind of remarkable as a product, meaning you had to remark on it.

It was worth telling.

So that's already like a good thing.

Second thing is it's actually a real problem.

Like nobody teaches you how to do things in life that are life stuff.

And so if you can hone in on a piece of life stuff, like, you know, the classic example

is like, you know, the book, the game, which is like, you know, about how to like pick

up women.

Like how do you approach a stranger that you're interested in it and like, you know, can you

get a date and like we all laugh and say, oh man, that's so, you know, people will sort

of point at it.

Be like, you know, the sort of a loser thing in reality, bestselling book.

It was one of the best books I've ever read.

And like really a lot of people who literally don't know how to navigate this social situation

that they get put in.

Yeah.

Dude, I think it's awesome.

Yeah.

So by the way, look at the link I sent you.

I sent the link in Riverside and I didn't realize this, but look at the reviews.

The reviews are all of our friends.

So it's Nick Huber, it's Kat from Best Self.

It's Ben, the guy who, I think he started a, what's that group on deck and then David

your wife.

Is she on there?

It's a Sarah might be her.

Yeah.

It could be her.

And then David Perrell's on there.

They're all like the, isn't that hilarious?

They're all like their reviewers or whatever.

I don't know.

Yeah.

I agree.

It's a pretty, pretty funny niche to own.

So my first thought is it's actually, what a great idea, hoping people know how to host

a party, just like fun in a box.

It's like, look, you don't have to be creative.

You don't have to have experience doing this.

Like I will help you know the like three or four things that will make you look awesome

when you do this.

I think that's kind of great.

Second reaction.

What a terrible idea.

Why is this a book?

Why isn't this a Twitter thread?

Like if there's ever a thing, which is like this book could have been an email, like

this book could have been an email.

I guarantee it.

So that's my second reaction to this.

It's just like, I love the idea of creating a brand and content on this topic.

A book.

Wow.

Overkill.

A book takes more than two hours to read.

The book shouldn't be longer than the full party would be in this case.

I kind of agree with you, but I think you have to forget that most people don't have charisma.

And although I think I definitely have like a little social anxiety.

I think you do too.

Like I don't like leaving my house that often.

I don't want to like talk to like strangers that often, but like I could, like I can turn

it on and be like, all right, fine, I'm in that mode.

I think most people, like all of our like nerdy ass friends, I just don't think they just

like stand around like, what do I do with my hands?

Like they don't know like where to hold their hands.

They don't know anything.

That's amazing.

Actually, dude, I still remember, so I've been to a bunch of like startup events.

I was in this accelerator called the mass challenge back in the day.

Like a Boston based like startup accelerator.

I don't even know how I ended up there.

And I've heard, I would say at this point in my life, I've heard at least 500 in person

like talks to entrepreneurs.

Okay.

500.

If you wanted to know what's the most memorable one, it was this guy, this old school guy

who came.

He was probably in his late sixties and he's like, he did two things.

The first one was he goes, all right, you guys are all entrepreneurs.

Somebody stand up and pitch me your business.

Tell me what your business does.

And somebody would stand up.

They'd be like, Hey, we, I'll go, right.

It's like a bravery contest.

I'll go a thousand hands go up because it's entrepreneurs.

You got it.

You got to be the one who's like courageous.

So every raise a hand, pick the first guy.

I'm Sam.

I hope so.

You know, I'm CEO of the hustle.

We're a media company from millennials who love to learn about business.

He just, no, you're not actually, I forgot the very first thing.

The, the best part of the whole thing is he started the talk from the back of the room

and he was like, he's like, and everybody's looking at the stage, all the chairs face

one way.

Right.

And he's like, I'm back here.

Entrepreneurship.

You got to adjust.

It's like, you know, a dodge, dodge ball and he's like, you want to dodge the ranch?

So this guy was like that guy and he's like, I'm in the back of the room.

What are you going to do?

And he's like, uh, he's like, all of a sudden you got to adjust, turn your seat around.

Are you stuck to the ways that the society works or are you just going to do what makes

sense?

And so that's how he started.

Then he goes and he's like, pitch your business.

And if, if you just said like, I'm Sean, um, you know, we're the milk road.

We, uh, you know, we, we're a, uh, a web three focused, uh, newsletter that does, no, he

would just cut you off, but he wouldn't tell you what you're doing wrong.

And his process of elimination, everybody's just trying one thing.

And then finally some guy said it, right?

He goes, we're a smart shade.

Um, you know, when you're in a room and it's too bright through the window, we help you,

uh, make sure that you have a shade on there that doesn't make your room look ugly.

And the guy was like, yes, that's exactly right.

You explain the situation and you use the keyword help your business exists to help

someone do something, help someone get some outcome, some benefit.

He's like, all of you guys think you're entrepreneurs and you couldn't tell me who you're helping

do what.

And then we're all like, oh, we're all like reeling.

And then he transitioned into, he goes, put up a diagram of a, of a, of a meeting room,

of a bunch of six chair table or like an eight chair table.

He goes, biggest meeting of your life.

Where do you sit?

Hey, smart shade guy, where do you sit?

And he's like, ah, I don't know.

The chairs had numbers on them.

And you're like, three, and he's like, no, he's like, you sit in chair two.

It's the corner of the table.

So you're not the head of the table, but you're the corner of the table.

You have like, you know, sort of like 80% of the visibility as the head of the table,

but you now have both angles.

You're kind of at the wide angle where people can see you and talk to you.

And then he showed another diagram of like another around table where you sit in a round

table.

If this is the door, where do you go sit?

And then he's like, you have five minutes before the meet.

Your meeting is about to start in 10 minutes.

Not everybody's there.

You have 10 minutes to talk to the number two person.

What do you say?

And he was like giving these like real world social and business situations around.

I don't remember that one, it was like, you know, you go to the other, you basically go

like, I don't know, it's like, you don't have your back to the door.

You kind of have a side facing thing to the door.

You don't want to be directly facing the door because then you're like a little child sitting

in your seat waiting for the teacher to come out like, you know, you do that.

And like, in your small talk thing, he's like, do you talk about the weather in sports?

No.

He's like, you've done already eight hours of research on this person.

You already know A, B, C, D, E, and you are going to bring up this topic.

And so this guy was like, so opinionated, so crazy.

But I remember it because he was answering things that I felt like nobody had instructed

me how to do.

And it was the, what do I do with my hands while I talk problem, which is like, I definitely

run into these situations and I've received zero guidance in my life on what I'm supposed

to do.

And if you have like the solution in a box, I'll take it.

That's interesting.

I'm just going to freaking love that because, you know, like cocktails parties is such a

niche thing, but I'll probably do well.

He's pretty successful.

So we want to talk about Colin Samir, Jonathan.

So Colin Samir, that episode went live on YouTube.

People probably don't even remember Jonathan.

So we have, it's Sean and me and Ben, typically, and Jonathan most of the time is actually

on air.

I actually don't know Jonathan why you're on air, like why you're here, but I know what

you do as a job.

You grow the podcast, but I don't know, like, why do you actually need to be sitting here?

Why do you say here?

Um, one, cause this is fun.

And two, this is the only time I can get like FaceTime with y'all to talk about these types

of things.

So it's like my only time I can actually carve out time on y'all's calendar.

Our calendar.

We are the issue.

Yeah.

He slacks us.

He asks us to do stuff, but we just never respond.

Like, yeah, it makes perfect sense.

It's like, you know, uh, why did you open the sushi restaurants?

Cause I, cause I knew you love sushi and I just needed to get your approval on these

three things.

So damn, we're that much of an asshole.

Sorry.

Sorry, Jonathan.

I apologize that we are not very responsive in general.

And so he came on and you said, you said, Hey, talk about the Collins smear thing because

a it was interesting and what was the B?

I think there's just like some good takeaways that we should probably implement into our

YouTube.

YouTube and the podcast as well.

Um, but first of all, I've hosted a Nick Gray party and it was awesome.

And like, like you just described, Sean, like there's so much nuance to, you know, like

hosting a good meeting and like where you sit and how the experience is for everyone

else.

And so you kind of do need a book to like piece all that together.

Chapter one, here's the pre, you know, party stuff and all that.

But yeah, email templates and all that stuff are kind of necessary and all that.

Wait, wait, you said you hosted a Nick Gray party.

What does that mean?

Did his method or you attended a party?

Dude, he's like famous in Austin.

He did like a beta launch for his book.

And so a few people, myself included, hosted one of like the beta parties.

Wow.

Wow.

Wow.

You're blowing my mind right now.

Hold on.

Wow.

Holy shit.

Dude, he's like famous at Austin.

It's hilarious, which by the way, we got to give him a proper shout out.

So it's Nick Gray, G R A Y.

I believe his website is Nick Gray.net.

So if you want to go and learn, but whatever, go ahead.

So you were like a pilot for this thing.

First of all, how much of a frigate early adopter are you that you like about a book

that's not even written yet and you were like, I'll be one of your test cases to test your

party thing.

Okay.

Wait, well, give us the rundown.

Give me like one or two of the golden nuggets that like you wouldn't otherwise have done

at a party that Nick kind of like helped you try out.

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Yeah.

Well, so Nick, everyone just kind of knows Nick and Austin, if you're kind of running

in the same circles.

And so I went to another guy who hosted a Nick Gray party and I was like, this is awesome.

And so I knew the guy.

So I was like, let's co-host the next one.

And we had it at my house.

I got like a backyard and everything.

And so the takeaways were I bought a house.

I got ready for the tour.

Yeah, we got pizza and it was just it reminded me of kind of like a prom party just to begin

with.

But the pieces that were kind of crucial are the one like the ice breakers.

So like you start the night with like, you know, everyone's getting their drinks and

getting comfortable and stuff like that.

And then you blow the harmonica or whatever you're like, you strapped the banjo or whatever

it is, you strum the banjo and you give everyone's attention and be like, hey, we're doing ice

breakers.

And then like the fun fact would be like, what was the first thing you did for money?

And so it's kind of gets people like, you know, to get a little bit deeper and then

that can lead into the next conversation and so on and so forth.

So there's like two or three of those throughout the night.

And then, you know, it's just like the email before the email after and like how you nurture

those people, I guess, and like actually, you know, connect them and all the little things

like that.

But I feel like there's like a bunch of little hacks like emailing as part of this template.

I didn't even think about an email as part of the experience.

Dude, he's got a whole shit about it.

And the funny thing about Nick is he's like, he's very flamboyant.

Like he's like gregarious, but he's like loud and a lot of people think that he's gay.

And he gets more girls than anyone I've ever met.

And it's mostly because of this party, this party stuff.

He like, he like dates so many like, well, I won't say that I'll say girls love him.

Women love this guy.

And it's partially because it's called straight up gay, straight up gay, gay to your advantage.

His next social hack that he's got.

He kills it.

Like he kills it.

This guy is very interesting.

That's another huge thing about this is like, when you become the connector, when you're

hosting these parties like once a month or once a quarter, like that's really valuable.

When you're able to like kind of be that person, they're like, oh, I'm going to reach out to

Jonathan because he knows X, Y, and Z or whatever.

So that's like kind of what you did in San Francisco.

I feel like with the hustle meetups, right?

Yeah.

And it is a hack.

It totally works.

And Sean did the same thing because we hosted like all of our events at his house, like

at his office.

So he was like by proxy was like the man.

Dude, so I know we probably have other things to talk about, but I'm so mind blown by this

and I just have so much more that I need to know.

Okay.

So give me.

Okay.

So one thing that is you wouldn't expect it, right?

Like let's say maybe like, I don't know, okay, like email kind of counts.

The harmonic is a great example of this.

Like have a little instrument that will help get people's attention and like, you know,

just kind of like lightens the mood a little bit by just hearing this like, you know, great

sound.

Give me another one.

I wouldn't expect.

Let me give one, Jonathan.

He hosted a party one time called a petting zoo party and he hired like a mobile petting

zoo for like $400 or I don't even know what it was, but it wasn't like a big deal.

And it like was the most fun at a party.

I just sat around and petted like rabbits and like guinea pigs and it was awesome.

So he like does themes, like then I'll have a dinosaur theme where you wear like a dinosaur

themed clothing.

I don't know what that means, but what else Jonathan?

What else does he do?

Again, I've only been to like one or two, but it's, if it's not that like you really

don't need to put a theme around it.

If you're just doing something super simple like I did, but like you want to make it a

little more memorable, like, yeah, I feel like he's done like, uh, he just did a paddle

board thing where like everyone went out to like Austin and we're on their paddle boards

and like did a whole thing there.

And he had a thing where he gave numbers.

He gave a whiteboard to three different people and he says, we're having a diving contest.

So the best person does the best cannonball off of their paddle board and he goes, the

contestants are, and he had already planned, he goes, they're this person, this person,

and this person, you guys get up front and do your cannonball and we're all going to

like, and these three judges are going to give you a review. The second or third thing

that he does is he has a very specific end time to the party.

So he goes, come on over, the party's going to end at eight o'clock and at eight o'clock

he goes, all right, everyone, thank you for coming.

The party's over.

You don't got to get, you don't got to go home, but you got to get out of here.

And he's like, parties need an end.

Otherwise they drag on for too long and people don't want to go anymore.

And so he always has an ending to his party.

So it's actually pretty great because I go because I'm like, I don't got to sneak out.

Like it's going to end at a very particular time.

Well, two hour cocktail on it.

Dude, we, okay, I don't know if we're Oprah, but I feel like we just sold the shit out

of this book.

Like, you know, this, this guy is going to get a lot of sales from this, from this,

this plug because this was incredible, but honestly, I'm genuinely interested in this

topic.

You know, I had heard something once like Charity Water is kind of known for their events

and they raise a ton of money for charity and like most charity events are kind of the

same old stale, like dinner, gala, you sort of go and sort of drag and Charity Water's

events, you feel like you're, you know, you feel like you're at some like Hollywood party

basically.

And it's not because they spend more money, it's like they're just more creative with

like the way that they, they like create memorable things.

And so, and every year they top themselves, which is like this impossible standard.

It's like last year, the Super Bowl halftime show was this, this year, it's got to be even

bigger.

That's how they treat their annual events.

And they raised like, I don't know, $75 million in a night doing that.

And that funds clean water for a lot of people.

I remember asking Scott, I go, well, so what's like, how do you think about these events?

Like how do you, everybody always raves about these?

I've never been to one.

What is the secret sauce?

Like, how do you guys think about this?

And he goes, oh, that's my wife, Victoria, that's her, her thing.

He goes, she has this phrase, which is it's about the moments in between the moments.

Like it's the moments between the moments that matter.

And so it's like, everybody thinks of when they planned their event, okay, for dinner

we're going to do this and then for the dancing we're going to do this, but they don't think

about the like 20 minute period right before dinner, when it's like getting set up or served

and like the five minute walk between this place to this place or whatever.

And if you do something there, people feel like, wow, I'm having a like a 10 out of 10

experience because they thought of everything like they thought of, like I know for Charity

Water it was like, they really thought about like the walk between like where the cocktail

hour was and the dinner.

And they were like, okay, yeah, you could just like traverse through this like, you know,

hallway, but like, what can we do in the hallway that will like send the message and they basically

created like, I don't know, like a visual light show of like, I don't know, a woman

in Africa, a real woman, he starts when you start and she's carrying these like 60 pound

gallons of water and there's one on the, you see her carrying it and then 15 steps in,

there's one sitting on the ground that you could pick up and you could try carrying

and then by the end of it, you've had like, it's like, dang, that was heavy and that was

hard and I only walked 54 steps.

She does that for three hours a day just to get clean water for her family.

And you're like, are you likely to donate by the end of that?

Yeah.

Right.

That's like, but they just used the hallway as this, by the way, I made up this exact

example because I didn't go to the event, but like, that was a really good example.

That was great.

Yeah.

I had to put the disclaimer because I was like, damn, I just made up a really vivid

ass lie about what they did at their event and like Scott's big on integrity.

So let me be clear, that's not exactly what happened.

That's what I kind of remember from him telling me while we were drunk six years ago and he

was telling me like what he did.

So, so yeah, but if the moments between the moments is just a good like phrase to remember

when you're going to host an event, I might write my own book.

Fuck you, Nick Gray.

All right, let's talk about Colin and Samir.

So these, these guys came on, they're like these YouTube, I don't exactly know how you

describe them, but they're popular on YouTube and people seem to like it in the comments.

You know, my takeaway was, Sean, do you think being a YouTuber is a good life or not?

I can't decide actually.

I think it's a good life the way they did it.

So the daily vlogger style, I think is a, is a tough one.

And I think the like gaming streamer who's going to sit in their chair, play video games

for seven hours a day every day is not a good, not a good path, nor is the Mr. Beast like

I have to up my pranks or my stunts.

Like I got to come up with a new miracle every month or I lose relevance.

That to me is like stressful.

And to be fair, that's like 75% of YouTube success is like daily vlogging stunts and

pranks or like gaming.

So you know, if you're not that good for you, Colin and Samir, for example, not in that

they're in an interview show that's like paced out well.

They do, you know, like whatever one or two a week or something like that.

It's not as treadmilly as other content things.

What I'm learning about through them, what we need to do and what more people should

do that woman, Rebecca, uh, I keep calling her like that woman, Rebecca texted us and

she was like, uh, our friend Rebecca, sorry, Rebecca, uh, she, uh, told us that this guy

she worked with, I won't say the name went from zero to eight.

Was it eight million subscribers in eight months or was it like three million and eight?

I forget the number, but I think it was eight million in how many months, 12 months, like

a year, a year.

And all from shorts.

Is that crazy?

All from the freaking YouTube shorts.

I never watch YouTube shorts.

Yeah, I do.

I actually watch YouTube shorts.

But the thing, once I've worked inside a tech company, I was like, oh, I get it.

Like I'm YouTube.

The biggest threat to my company is TikTok.

Every day, like, you know, somebody, there's like, every, every quarterly offsite, we're

hearing about the latest TikTok numbers, wow, their growth is crazy, wow, they're blowing

us away, wow, the stars are going there, you know, like, TikTok is your like kind of like

main priority.

If you're one of these big social media companies right now, um, beyond like, you know, your

core business.

Like if you're going to think about growth, you're going to think about TikTok.

And so you release a competitive product shorts and you announce it to the world and you

put your best people on it and like, you can't let that feature fail right away.

And so you like, you got to pump the engagement.

How do you do that?

You're like, all right, you know, engagement was a 10 out of, you know, a 10 out of 100.

Okay.

Uh, if we put it at the top of every time you open the app, it jumps to a 40.

Okay.

Now we're also going to add it every three scrolls.

We're going to add another little shorts banner.

Oh, also we're going to like, you know, make it one of, we're going to change our recommendation

engine to just recommend a short after a long video.

And so you, you're going to try to game the system to give yourself the best shot at that

feature becoming successful.

And so at least in the short term, if you're a creator, you say, Oh, their priority is

pushing like, you know, Oh, Instagram's priority was pushing stories and then reels that I'm

going to make great reels and stories because that's what they're pushing right now.

That's what the algorithm wants to fit.

They're going to, they're going to favor that in the UI and the algorithm.

And so, um, I'm going to get faster growth because I'm sort of like piggybacking off of

their priorities.

And I think that's actually a really good strategy for like, if you and I are, uh, my

first million wanted to get popular on YouTube is just like exploit the ego of the social

media platform.

Like it totally works.

Just, just give them exactly what they want and not always, but sometimes they'll give

you exactly what you want, which is, you know, more followers.

But are we going to do it?

It's clearly a good idea that we may or may not execute on just by the way, hilarious

thing that I saw.

So, uh, there was like some page that's like, uh, you know, like there's like meme pages

on Instagram that get like a bunch of followers.

So it's like, I had like Friday beers.

I think this is the one it was.

It was like Friday.

Love.

I file so many of them.

Yeah.

They're great.

They're very humorous.

They post great memes, whatever.

So they did a collab with something called like it was the word entrepreneur, but it was

spelled like super whack cause like, you know, the word entrepreneurs, I kind of a whack

word in general.

So it was like, and, and training poor and like that was like the name of the account

or something like that.

And I went, I clicked on it and the bio cracked me up so hard.

It was like cultivating that trillionaire mindset, that multi-trillionaire mindset.

And then the next line was, uh, mindset is grind set, hashtag grind set.

So I've decided that on this podcast, our new intro is going to be about.

Uh, cultivating that multi-trillionaire mindset, hashtag grind set.

And I'm going to start every single podcast by saying that.

And somebody who doesn't know what I'm talking about, they're going to be so turned off.

But the people who I listened to this podcast are going to know that that is the funniest

thing ever cause it is.

That's amazing.

Well, what were we saying, Jonathan?

Um, I love that.

That you always, they always also say, they always also say, uh, read that again.

Like they'll do the post and then all the copy and then it's like, read that again.

Yeah.

All right, guys, that's the show.

Listen to that again.

Go back.

You know what you got to do now?

Rewind for the two time, double time, get double, get triple, trillionaire mindset, hashtag

grind set.

Go back and listen again.

What was the phrase?

What was that phrase?

Read their latest post says, read that again.

Their latest post says, you keep your money in the bank, I keep my, my fish in the tank.

Think about it.

Yeah.

I think.

Johnny Reeves.

Like, you know, we, we named this my first million and the reason we get flack for that

and reason we give ourselves grief for that is cause my first million is in the middle.

It's like neither, um, it's not like trying to be humble and like, um, you know, thoughtful

about life, it's like, no, you want to make a million dollars, but it's only a million.

When you say, we're, you know, we're all about that trillionaire lifestyle.

You, you, all of a sudden it's like, Hey, we are not trying to be that guy who's trying

to sell you a dream of making a billion dollars.

And so I think I realized the mistake in the name, the name should not have been million.

The whole brand should have been my first trillion mindset.

It should have been my first trillion.

We're a community, we're a community of future multi-trillionaires, uh, who gather around,

you know, to trade stories.

What, uh, where do you want to go from here?

Did you have anything on, did you have, do you have topics?

I've got one or two.

Do you have any?

I have a couple.

What do you have?

I have a couple, I have a couple of good ones.

Okay.

So what do you want to do?

You want to do.

Okay.

I'll give you three options, a really interesting, uh, thing I heard that I want to get your

opinion on, like a, like a thing about how a company we, uh, big, famous company runs

their company that I thought was kind of mind blowing.

Number two is an idea that I don't really even understand as I don't know what the hell

they're doing, but maybe it's cool.

And then, um, the third is, uh, you know, random business idea, which, which one would

you like to go through?

Number one, number one, okay, so the interesting, okay, so we, uh, so the milk road, our main

sponsor right now is FTX and I don't know if you like, do you know what FTX is?

Dude, in my, on my topics, I have a thing about how they run their company and how it's

weird.

Go ahead.

Yeah.

Okay.

So it's probably the same thing.

Is it about how many employees they have and how many engineers they have?

Yes.

Look at the doc.

I have the exact same topic.

Go ahead.

Okay.

So, so it recently, so we, we were like, as part of the sponsorship, it's like, okay,

we tell people, you know, Hey, FTX is great training platform, blah, blah, blah.

And in addition, we were like, Hey, we want to do a deep dive on you guys.

And I was like, but here's the thing, you don't get to tell us what to write about.

I'm going to, like, I'm going to talk to your head of strategy.

Have I talked to whoever and, um, whatever's the most interesting thing to me, that's what

we're going to do the deep dive on.

And so I ended up doing it on, um, like the, the, like kind of like the seven like growth

hacky strategies that they use to grow because they went from zero to a $30 billion company

in like three years.

And so I thought that was kind of amazing.

I wrote the whole thing.

And then I discovered, I discovered something even more amazing.

Um, which is that they built the whole, they built like for the first year or something,

they had two engineers and even now to this day, they have like, I think 25 to 30, uh,

software engineers.

It's amazing.

I think, and I think they only have 250 people.

Yeah.

Exactly.

And so he did this, um, he went, uh, this, the guy, Sam Baker, he did this talk at the

sewn conference.

And so sewn, I don't know if people know it's spelled S O H N. It's like this big kind of

like economic, uh, annual conference or whatever.

And what happens is the big shot like, uh, Sam, Sam Bakeman freed is the 29 year old,

like 20 or 30 billion dollar fountain roll.

He was before the crash, but like Deca billionaire guy, uh, and he started this coin based competitor,

which is called FTX after he got rich in Bitcoin.

Yeah.

Exactly.

It's a platform for people to trade crypto and now stocks and other things.

But basically he, he talks there and if you've ever watched these, I don't have ever watched

other sewn conference talks are very interesting to go, go back and look at this.

You get the, it's the, it's like a TED talk for it's Ted, but just for like, um, invest

investors, uh, just for like finance and Wall Street people.

So like Bill Ackman will go on there and you can look at his old videos.

And by the way, if you go watch these, so here's what, here's my journey.

I'm like Bill Ackman, man, this guy's really smart.

And our buddy Andrew Wilkinson loves Bill Ackman says he's the best.

And, um, and I go back and I'll go look for old YouTube videos of Bill Ackman.

I see his sewn conference talk and it's like, I don't know, 10 years ago, and he goes on

and he talks about, um, what's the name of the, it's like the Howard Hughes company.

It's like, it's like a home builder, uh, like, or something.

Yeah.

I know you target them out.

No, I think it's, I think it's called the Howard Hughes company.

It's basically like whatever that guy, famous guy, Howard Hughes or whatever.

And he's got this company.

They built homes and he'll give a talk.

And so what you do is you go give a talk about like a thesis that you are really bullish

on and basically like a big bet you're making or you've already made basically and you go

pitch your case for, for that bet.

And this kind of has like two-fold effects.

One, if you're in the audience, you get ideas on investments, um, like, you know, why this

person is so bullish on this thing.

It's, it's interesting to hear their case.

Two, it's only like the who's who that talk, like it's like the top, top guys, um, and

that go and talk at this thing.

And then the third thing is that like you, um, for the speaker, they get to kind of like

build their brand, but they also get to pump their bags.

So like they've already made this bet.

Then they go talk here.

They get some budget retention, a bunch of other people are going to invest in it and

it may cause the price to go up, which is like a good thing for them.

So they're helping propagate the narrative that helps their case.

So anyways, you go hear him talk and by the end of the 40 minutes, you're like, there's

never been a better investment on earth than the Howard Hughes company, right?

Like you're like so convinced because these guys are very convincing and they have a great

track record.

So you're like, wow, whatever.

Now, if you actually go look at the results, it's like, I remember Chamath went and spoke

and he talked about how box, like box.com is like, like of all the tech companies, I

have, we have identified one winner that is going to benefit the most from this cloud

movement and AI ML and it's box.

And you go look at the stock chart for box since that day, uh, it's like down into the

right.

You know what I mean?

It's like, it has not done well, uh, but they put together very convincing cases and of

course, occasionally they're, they're, they're correct.

So anyways, at this year's sewn, there was a really interesting talk, which was Sam

Bankman Freed talks to I think Patrick or John Collison, what the Patrick Collison's

one of the brothers who started Stripe Redhead or whatever, uh, the Redhead one.

I think they're Patrick.

No, Patrick.

He's actually did interviews.

One interviewed Stanley Druckenmiller.

Awesome interview.

Go watch that.

That was the other brother.

They're the one.

And first of all, the one thing that stood out is kind of like, um, when you watch these

guys do an interview, it's basically like, what if you had like a world-class brain become

a podcaster for like, you know, like, like, I'm talking world-class like these guys are

some of the smartest, most well-read, best executors, most like most well-connected people

on the planet.

Are there the calls?

They see everything.

They were millionaires at like, I don't know, seven.

They've been built cool shit at 17 that like they sold for a million dollars or whatever.

There's, now they built like a hundred billion dollar company and they're like the best of

the best.

They're like the best YC founders and YC is the best group of founders, right?

So they're amazing.

And you hear them give an interview, they hear their talks and how they frame questions.

That alone is like worth the price of admission just to see that.

But then they ask questions that they're, so he asked a question to Sam Baker-Mafiri.

He goes, I read something very interesting that FTX as a, you know, 30 billion dollar

company only has, um, like 200 employees or something like that.

And I believe you, you know, for the first year, the product was built by just two engineers

and even now you only have sub 20, the sub 30 engineers, A is that true and B, what the

hell is going on?

Like, do you, is FTX, he's like, he's like, I can only think of one of two things.

Either FTX is simply like, you have a unique set of problems so you can do, you can operate

your business differently or the rest of us are doing this completely wrong, which is

it.

And, um, and he goes, the latter, um, that's a really good way to frame a question.

And so he goes, uh, he goes, he laughs, he's like, I think it's the latter.

And he goes, you know, um, we, he's like, I, more I looked at tech companies, I looked

at your Facebook, Google, you know, successful tech companies, I think, I don't know for

sure.

I can't say like, you know, I don't know their exact business.

But from what I can gather, uh, they, they employ an order of magnitude more people than

they need to, you know, and then he's like, well, how many, he's like, how many people

do you think Facebook would have optimally?

Uh, and he's like, you know, he's like, he's like, I don't know if let's say they have

50,000 employees, um, you know, that's somewhere between, you know, like, um, five to 30 times

too many.

And like, and so, uh, you know, it's kind of shocking to hear this and it's something,

I liked it because I've believed this for a long time, which is that you, um, like most

tech companies are completely overhired, I've told the story before, which is that when

I interviewed at Twitch for our acquisition, uh, they did the, you know, the part of the

interview is they get at the end of the interview, they, you know, hey, do you have any questions

for us?

And this was my first, my, I said, how many employees does Twitch have this 1800 2000?

How many do you think is the right number for Twitch?

Like, what do you think is, is how many people do you actually need to be like firing on

all cylinders?

And like, I would get basically three reactions.

The first was sort of like, just like shock, like, what are you even saying?

And are you insinuating that like, I shouldn't be here or like, we shouldn't hire you or

that we hired too many people.

We don't know what we're doing.

Like, you know, the people were just like, I don't get what you're getting at, but it's

not good.

Whatever you're getting at is not, no matter what interpretation I have of this question,

it's like pretty bad.

Um, the second was a genuine answer, which was like, you know, uh, probably like, you

know, 15 to 20% last, but we, you know, you don't know, you don't know over time who those

top performers are.

You figured that out.

And like, you know, it's good to have buffer and redundancy or whatever.

And then, um, I asked Emmett, the CEO, and he was like, I think 2,500 and like, you know,

because his plan is like to hire and grow.

And he's like, you know, he, he, and like, we didn't get into a big debate about it.

I was just curious what he would say.

And so what was your reaction to this thing where you found out the FTX has like, you

know, 20 engineers and is running this pretty large tech platform and everybody else has

thousands of engineers.

I think people over hire.

And so I wrote, um, a tweet that said, uh, you know, I'm really fascinated with the idea

of just hiring less people who are a higher quality and paying them a lot more versus

hiring a ton of people and most of them by definition are pretty average and you pay

them a medium or market rate.

I like that idea of doing the first thing, but is that actually practical and what are

some examples?

And the reason why I wasn't sure if it was actually practical is like, even if you get

the highest performing people in a room, does it just become natural still?

Whereas like the 80, 20, where 20% of the people does 80% of the work and it just always,

and I think actually maybe that would actually would still exist, but at like a higher caliber.

And then also I was like, I actually understand why you want redundancies.

I understand why if you rely on five people and three of them quit, like you're relying

on five people, you're really screwed.

But let me give you the, and someone tweeted out, uh, and I found two good examples.

One example was Sam Beckman freed with FTX and here's what he said.

Here's the tweet.

He actually tweeted this out.

I guess after that talk, kind of summarizing his thoughts, he goes, I've looked into hyper

growth companies and time and time again, growing from 200 employees to 2,000 doesn't

seem to 10 extra product per year productivity as a company.

In fact, sometimes it doesn't even one extra productivity.

Sometimes the more you hire, the less you get done.

So why exactly, uh, is it that hiring doesn't scale the way it should a coordination becomes

really hard and be diffusion of responsibility.

If five people could theoretically do something, maybe no one will actually feel like they

have to get it done and have to do it.

And then, uh, he just goes on to say that the basically companies hire more, uh, sorry,

companies lower the bar as they hire more.

And over time, the average coworker, people actually becomes a worse experience and incentives

become harder to align as people have less and less of a sense of what each person is

doing.

And I completely agree.

I think that the, I don't, I'm not smart like these guys, where I can actually come

up with a number, but I think a large percentage of jobs, at least in the tech world, and

about I would say most companies are bullshit jobs.

I'd call them bullshit jobs and they're only there because the person who's running this

particular division has to request more budget and hire more.

So they get more responsibility and more credit and they seem more important.

So then when they go to their next company, they get paid more and they can climb the

ladder because it seems like, Oh, well, like, you know, you manage 200 people, you must

be legit.

Yeah.

That's why I think it happens.

The number of people under you is a, is a power consolidation technique inside of, of

large companies.

And even if people aren't doing it for malicious reasons, it, it is the incentive.

Like you get paid more, a larger of a group of people that you can manage.

And so your incentive is to hire people, promote them to managers, have them hire people,

to them promote them to managers and have like layers and layers of people.

Cause if you were, if you were, if everybody got the same budget and then you were just

measured on how much you got done and you got to keep the extra, I think companies would

work wildly differently than they do today.

Right.

And he says something, he goes in that tweet, he goes, Sam says, he goes, as far as I can

tell, this is the most common reason that successful companies decay.

It's a race between how quickly new employees can understand the culture and how quickly

people are hired.

The harder it is to keep everyone on the same page.

And um, you know, if you're growing at 50% a year, maybe you could still mentor each

new recruit and get them, you know, to learn how you guys work.

But if you're going 300% a year, each employee only has four months to learn before they

have to start teaching.

And meanwhile we have, you know, you have to also figure out how to make sure compensation

is fair.

Coordination keeps happening.

Like I remember this inside of a, even a startup, even a very small company.

When you go from one people to two people, generally productivity increases like almost

every time.

One person to two people is almost always a win.

Two people to three people, usually a win, but there's usually a cost, which is, oh,

now we have to have meetings.

Whereas before like one person, the whole project's in your head, you don't have to talk

to anybody.

Two people, like by default, you're going to basically share everything with the other

everybody, because there's only one other person, knows everything that's shared.

Once you have three people, no longer does everybody know everything that's going on.

And basically I think there's this rule, which is that for every, for every double of your

employee base, you square the amount of communication required.

Meaning so if you go from four to eight, you don't, that doesn't double the communication.

It four X is the communication or whatever, right?

Like I don't do my public math there, but it's basically like a nonlinear, like it's

a nonlinear investment you have to make in communication and coordination.

And like suddenly it's like, oh man, we have a 12% team and like it's really hard to keep

everybody on the same page.

And now I'm having to do extra meetings that are all hands meetings or things like that

just to keep 12 people organized.

Now imagine that at 1200 and imagine that at 12,000.

It's miserable.

It's miserable.

It's miserable.

So the other example, by the way, that someone, I don't know if anyone replied or how I found

this, but have you heard of the company called StreamYard?

StreamYard.

No.

They're in your world.

So go to stream.

I think it's StreamYard.com.

So they're in like the streaming world.

Are they like Canadians?

Maybe.

So it's the easiest way they say to create a professional live streams.

Okay.

It gives you like a, it's like a broadcasting tool for live streaming.

Okay.

Cool.

So this guy, it was two guys, one guy's named Gage and I don't remember the other guy.

Amazing name.

Gage is the first name.

Yeah.

Yeah.

Gage and Dan.

Yeah.

Gage like rode a dirt bike to school when he was a kid.

Gage and power.

Yeah.

Yeah.

This guy's amazing.

So he, so he started this company with Dan and they were basically, I think just making

it a way for like, I think it was like Twitch folks, you know, or just like streamers to

stream, but then eventually they kind of pivoted a little bit so it could be like a professional

stream.

So like, I don't know who actually would do a quote professional stream.

I guess like a company, but like, and it had all these like deep, it had all these like

overlays.

Yeah.

Yeah.

So you just make it look cool and really easy.

Well, anyway, they launched this in 19 or I think even 20, and it was just them two,

and they got it to 3 million in ARR, just these two guys, then the pandemic hits.

And in one year, they go from 3 million to 30 million annually recurring revenue.

Wow.

Zero outside money, just these two guys.

And when they, they eventually sold at the, so they launched, I think in 19, the pandemic

hit when in 20 or 21, but basically in like one year, they went from 3 million to 30 million.

And then they sold that same year to hop in for $250 million in cash.

And these two guys own the whole thing.

And when they sold, they basically scaled the company to 20 million in ARR with five

people.

And by the time they sold, they had 30 million and they had just hired the seventh person.

And this whole business was built with just seven people, really was built with two or

three people.

And then the second half, they were like, our customer service was just getting out

of control.

And so we had to have someone manage like an agency who was doing our customer service.

And they're like, it was just like, of course they did, they were kind of were already killing

it, but they hit a lick with like COVID that like was unexpected.

So that accelerated it, but they were doing 3 million with two guys, like a year and a

half into the business, which is amazing for software.

But it's a pretty ridiculous, it's a pretty ridiculous company.

You should Google like what the founders look like.

I think they're like, they look like they're like 28, like they're like kids.

Yeah, I'm pretty sure I met these guys at a conference, by the way, now that I'm seeing

their faces.

Yeah, Gage and Dan, but we're going to call Dan Dirt.

So this Gage and Dirt, we're the co-founders of StreamYard.

Yeah, I love it.

That's an amazing story of like, you know, right place, right time, you know, and being

ready to like surf a wave.

Can I tell you like another random business like this that's like just deceptively big?

So my buddy Corey tweeted this out, he was like, is that the high school guy?

No, no, this is Corey Lievie.

This is Corey Nicholson.

His thing is Corey and CEO is his Twitter account.

So Corey's a good dude.

He's a really young guy.

He's like doing an e-commerce thing right now.

I really like him.

I'm like, he's the one, if we were going to do Southern Sam sticky icky, this is the

guy to run it.

And he's down to run it.

We're just waiting on you if you want to run it.

But like, he's a DTC guy, he's really, what he's really good at is he's good at building

a DTC product and using TikTok to market it.

And like that's like his current like niche.

And so anyways, he goes, he goes, next time you're stressing over a business idea, just

remember there's a website that just simply removes the TikTok watermark from a video and

receives 37 million monthly visits and has ads everywhere.

And so it's called, it's called SSS TIK.

I don't know if you've ever seen this website.

SSS TIK, so three S's and then tick, right.

Dot com.

Yep.

That's it.

No.io.

That's something.

Yeah.

Wow.

I'm looking at the traffic now almost 40 million monthly visitors for the last six

months straight.

It's just plastered with ads.

I don't know.

I just, like, you know, when you, if you create, TikTok is a great way to create videos, but

it always keeps the TikTok watermark in there.

And so I guess this is a way to remove the watermark.

Because I'm pretty sure if you post a watermark to video from TikTok on a Twitter, I always

feel like they like have a way to like downvote it.

You know what I mean?

So it doesn't get shown to people.

Yeah.

Is that legitimate?

I don't know if it, I don't know if it's that I, I really don't give Twitter that

much credit.

I don't think they can build a feature that smart.

But, but I know for Facebook, I think Facebook, if you upload a watermark video as an ad,

because those TikTok videos do great as ads, they won't let you run it because it's got

a TikTok thing.

You're basically promoting their competitor.

Right.

So you have to like get the raw video.

Dude, this is crazy.

I'm looking at the traffic now and so it gets like 40 million a month.

It looks like around that and they're from every country.

So United States only makes up 8% of the traffic and there's like Columbia, Philippines,

Mexico, Peru.

Peru is the biggest source, which is makes up 10%.

This is crazy.

What a crazy business.

Do you think this makes money?

Surely it makes some, but do you think this is big?

Yeah, I think it is.

By the way, okay.

So I tried to get in touch with this.

So I don't have the full story on this, but go to, you're going to love this.

This is like, I might be telling you about something like you already know, you're going

to be like, my cousin started this.

Go to eggcartons.com.

All right.

Why would my, I don't have a cousin would start eggcartons.com.

What is this egg?

I don't know.

This is just a Sam Parr special right here.

It's just like, did you know there's a business called egg cartons?

So many people think that I'm like, I thought you were saying I'm from the Midwest.

So many people think they're like, Oh, like, Hey, I want to go hunting.

Can you like teach me how to hunt?

But they think that I'm like from like a rural Southern area, I'm not, I don't know anything

about that.

Like I'm like, when you think of, they hear I'm from St. Louis, Missouri, and they think

it's the country.

I'm like, think of Detroit.

That's kind of like where I was raised.

Like that's, it's more like Detroit than it is.

Are you more like the rural area?

Are you more likely to go bow hunting or get a pedicure?

Dude.

Well, neither people from Missouri don't get pedicures, at least men don't.

But bow hunting, like I only know about bow hunting from like the TV show, Napoleon Dynamite,

where they talk about like a bow staff.

Like I don't even know, like I don't know what I've never killed an animal before.

No, I've never done any of that.

And you don't have the, you don't have the urge to.

I definitely do.

It would be fun to look something in the eye and then consume it.

I think that would be exciting.

But anyway, okay, so back to eggcards.com.

All right.

So basically it's just a website that sells like the actual packaging you need for eggs.

So every form factor of eggs, you got the 12 one, you got the 24 pack, you got the plastic

one, you got the foam one, you got the good for the environment one.

And I thought it was really interesting because this is a multimillion dollar business that

just is like wholesale selling packaging for eggs.

And they just like, if you go to the website, it's like eggcardons.com, call 18888-852-5340.

Right.

And it's like, you know, when that's in your logo that this business prints cash because

it's like, oh yeah, we got like just this, like, you know, every grocery store in America,

every corner store in America, they just eggcardons.com and they got my number, you know, in their

phone book.

And it's like the biggest tell.

And so what was interesting about this is I was like, who owns this thing?

And then if you look up eggcards.com owner, you're going to see this woman named Sarah

Moore.

And Sarah Moore, if you go look at her thing, it says, her LinkedIn says, Sarah Moore egg

carton and packaging fanatic.

And she's been doing this for four years.

And before that she went to Harvard Business School.

And so I was like, who is this?

And basically this is somebody who's like an MBA, private equity type that identified

this business that's been around for 20 years.

And basically, you know, like went and, you know, either bought it, took it over or, you

know, did something.

I don't think it's like her dad is the owner because this other guy, Paul, be something

who, you know, was the owner of it for 19 years.

Now he says he's semi-retired.

But I think she bought it.

And I was like, wow, this is a, this is a like fascinating like path to pick for somebody

who's just like smart and is like, you know what, I'm going to go fish where nobody else

is fishing.

Instead of going to try to build the next social app or the next crypto thing or the

next podcast, it's like, let me go identify one of these businesses that's like a wholesaler

of packaging by the company and then just like, you know, modernize it and grow it.

So is this Sarah Moore from Massachusetts?

Oh, wow, are you sure this woman owns?

So this woman does not look at all like you're going to think of a carton salesperson.

This is the owner.

If you looked at her picture, what, look at her picture.

What's your guess?

What does this woman do?

Like enterprise sales at Salesforce.

I was going to say the exact same thing.

She sells high-end enterprise software or she runs an ad agency or, you know, like whatever.

I don't know.

She's like, you know, professor and part-time model or something like that.

Right?

She's like a really good-looking Harvard person and I would not expect her to do any

of this in Sutton, Massachusetts.

This is crazy.

If you look at the guy who's the previous owner, you go to his LinkedIn, it's like a

dude on the, like he's got his neck sideways, he's on the phone.

He's like, guys, computer, he's like, looking up, someone took this photo of him and that's

the best photo he has of himself.

Oh my God.

This is like the perfect picture.

Yes.

His desk has like, you know, 1970s world series like, you know, ball from the game he was

at.

Yeah.

And he's got like a marble red in his mouth.

That's exactly how I would imagine this.

This is crazy.

How'd you find this?

So, because I just saw the tweet about the, about the egg carton thing and I went down

the rabbit hole.

I found a PDF and it says, she purchased it in 2017 after getting her MBA from Harvard

and, you know, now she has a private equity, she did that by the way in her 20s.

So she's got a private equity company that basically does eggcarts.com, fall harvest

products and those both serve the egg producing company, sorry, industry and King Supply which

provides plumbing materials to campgrounds and parks.

And I was like, what the hell?

Who is this person?

What are they doing?

And so, by the way, I might have some of these these wrong because I tried to get in touch

with her.

I emailed her and I just subject line like, holy shit, you know, first line egg cartons,

you know, like, who would have thought this is amazing?

And I sent her, I was like, look, you know, I want to know more about you, but I don't

want to schedule time.

And for you or for me, like, here's a Google doc, like, would you mind just answer these

questions?

And so I'm waiting on her to answer these questions now because I have, I must know more.

I must know, where was her family business, like, how does she get into this?

So this like model looking Harvard grad owns an egg cart business.

She owns a plumbing supplies business.

Is that right?

And I don't know what a fall harvest, what is fall harvest products?

What are you making?

You saw that?

I think it's also it's also for the egg industry.

What?

This is awesome.

This is a really good find.

I love Sarah Moore.

Sarah Moore.

I love women named Sarah.

My wife's name is Sarah.

I love Sarah Moore.

He's great.

It's not where I thought you would go with that one.

I love women named Sarah.

No, this woman's awesome.

Fun fact for you and a great party.

My wife's name's Sarah and there's this woman I admire who like with the Harvard

it owns an egg cart business who's also named Sarah.

She's I'm fond of her as well.

Founder of Spanx Pants.

Love when pants make you look thinner, Sarah Blakely.

Another great Sarah.

Yeah.

I'm a big fan of this.

This is a good find.

What did the person tweet about it?

I don't even know.

Like what did they say they go?

I think this thread was like a kind of a golden thread where it was like boring businesses

are the best businesses and and then somebody Patrick B. Patrick B. Johnson said, I got

one that's even better.

Egg Currents.com.

This is a multi-million dollar business.

And that was the only reply to the thread, by the way, like a popular thread.

One guy tweeted that first week.

This guy.

Did you DM that guy?

He knows something.

It's like a heat seeking missile.

Yeah.

He can reach out to this guy.

He's got like a picture that makes him look a little crazy.

And so I was like, I don't know.

I mean, it's not like he's like assault you.

He's on Twitter.

Well, like, okay, let me read you his bio.

This is why I was like, I want to have a conversation right now.

Beats up Indian guys.

You know, he goes, Teen Vogue is, this is bio, Teen Vogue called me a visionary.

Elite Daily called me a genius.

Link in bio.

Then he goes, at remit blocked me is my biggest accomplishment.

I'm the founder of progress labs.

Okay.

Yeah.

I wouldn't want to talk to that guy either.

Either either he's awesome or he's completely not awesome.

And I just didn't have the energy to go find out.

This is a badass.

Fine.

I'm all about.

Is it eight cartons?

Eight cartons.com.

I'm all about this.

If anyone can find Sarah Moore.

So please find Sarah Moore and tell her to tell her to join the pod.

There's this one woman.

I don't know if I told you this.

Did you see the tweet where I saw this lady at Whole Foods and I thought it was cool and

I just tweeted out a picture?

No.

Wait, what happened?

So there was this lady giving out samples at Whole Foods and the sample was called.

I actually don't know what it was.

Jessha J E S H A and she it's like a sourdough.

You know anything about sourdough bread?

Like I don't know like entirely behind it, but it doesn't be honest with you.

It like something involving like it doesn't have yeast or something like something where

like it you you actually digested a little bit easier and it doesn't make you as bloated

at least when I eat it because it doesn't have like yeast.

It like is missing.

It's a there's one ingredient that's missing that just makes it feel sometimes feel a bit

on your stomach.

So she made sourdough like mix that you can use for like pancakes and like muffins and

shit like that.

And I was just talking and I just like went to the Whole Foods and I saw I was like, oh,

let me try some of this.

I was like, this is great.

Is this your business?

She's like, yeah, I just started it like six months ago.

And I just cold emailed someone at Whole Foods asking if we could sell in the store.

And they said, yeah.

And now they're stocking it on all the shelves.

I was like, oh, wow, that's a pretty good story.

You know what your background she's like, oh, I just worked at a fintech startup for a

bunch of years.

And I just always wanted to do this.

And I just saved up a little bit of money and I quit and I just launched it and I cold

emailed them.

And I just kind of figured it out.

And I just tweeted that one tweet.

It was it was a picture of her and it was like, you know, worked at fintech quit started

this in six months.

I got into Whole Foods just cold emailed someone and it got read by like two million people

that tweet.

And she like met and I have no idea who she was.

I didn't even like know her handle and she like somehow I'm at the end of the tweet.

I was like, if you know who she is, send this to her and, you know, she'll like know where

all the sales came from.

Apparently she like knocked it out the park with sales all from just this one little tweet.

And then I did the same thing with a pool company Trek pools and they sold a shit ton

of pools.

Like just from from this mention, it's kind of funny, just these silly little tweets actually

move the needle for people.

So you're saying if you're out there and you'd like your needle moved, your boys are available

for hire and bribes, actually not even for hire, just bribes, just money, awesome stuff

or cash in some kind of briefcase and we will move the needle for you.

Needle movers.

Yeah.

1-800-555.

Move my needle.

All right.

That's the episode, I think.

Hey, we're just a couple of needle movers cultivating that multi-trillionaire mindset.

Hashtag grind set.

I feel like I can rule the world.

I know I could be what I want to put my all in it like the days off on a road.

Let's travel never looking back.

Machine-generated transcript that may contain inaccuracies.