My First Million: How Content Creators Make Millions

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

For a creator that has a mildly big audience, there are so many ways to make money.

It's pretty astounding.

And we're not even that...

I mean, we're just like semi-popular and a relatively small niche.

So like, let alone if you're like these Twitch guys and you're actually really popular, but

it's pretty astounding how many revenue streams are available to us just because of all these

creator-type tool things.

I feel like I can rule the world, I know I could be what I want to, I put my all in it

like no days off on a road, let's travel never looking back.

This shirt, it's like the Gen Y or Gen X, what are the young people now called?

What are the young people called?

It's like Gen Z, it's like the Tommy Bahama of Gen Z.

Yeah, I literally was about to start with the shirt.

So you're on to something.

What brand is that?

Scotch and Soda.

Yeah.

Dude, Scotch and Soda crushes it.

They crush.

There was two, I went shopping this weekend and whatever, like Union Square in San Francisco

and two dudes walking into the elevator with their Scotch and Soda bags and they were so

happy.

And it's like shopping makes people really happy.

I think that's an underrated part of shopping is how happy it made them.

And they were just like, it was two guys and they were talking to each other and they were

still talking about their shopping, which I would say I've never experienced that being

another dude, just first of all, going shopping together, secondly, after shopping, not just

being like, all right, it's done, whatever, like we don't need to talk about it anymore.

He was like, yeah, I'm really happy with the color, the guys again, the color's sick.

And I was like, I'm just in the elevator with them.

And I was like, I was like, yeah, is that moss green?

Dude, Scotch and Soda's awesome.

You shopped there?

No, I didn't shop there.

I was shopping for my wife, but it's in the same like area, whatever, like the way you

were shopping for her, like with her, she wanted to go buy, I thought she was trying

to buy like a designer bag, which by the way, the whole experience is crazy.

Have you ever done that?

Have you ever gone to like a-

Yeah, it's bullshit.

You gotta make an appointment.

Yeah.

Well, now they, it's like a restaurant now, basically they, you go, you put your name

down, they'll like, we'll text you to get in, like you can't just walk into the store.

And we go in and it's like, I've got two babies and a dog with me.

So I'm already like-

You bought your dog to a Louis Vuitton store?

Yeah.

And then my stroller has two children and a dog.

They're probably like, sir, you can't come in here.

You have to leave the kids outside.

They straight up, I don't even think they saw the dog because the dog's so small and

so quiet compared to the kids that like, I think that just got lost in the shuffle, otherwise

they for sure would have kicked me out.

But we were like, hey, you know, we're here, we're here.

And they were just like, okay, why are you so loud?

It's like, all right, let's do this.

But I was so excited just because I was like, all right, whatever.

Make this an experience.

And then like five minutes in, I became like, I went in with the best intentions.

I was like, I'm going to make this a great experience for my wife.

She wants this.

I'm going to not just play along.

I'm going to like, be along.

I'm going to fucking sing along with this.

And then like, literally five to 15 minutes in, I was just like, all right, like just

pick one.

The small one or the big one?

I don't know.

Which one do you like?

Just pick the one you like.

You're such a redneck.

You're like, we're here.

And then like five minutes in, we were like, hey, do you guys sell them like a lemonade

or a turkey leg or anything?

I was like, oh, they used to offer snacks.

You still guys still do that?

And they were like, we've never done that, sir.

And I was like, all right, we're the shot.

And then like, there was like a section for the purses that's like five stairs up.

And I got a stroller, two children and a dog, as you remember, so I was like, y'all

got an elevator and it's like three stairs.

They were like, they were like, yeah, there is like a wheelchair lift over here.

I'm not sure if your wagon will fit.

But like, and then I got stuck in the fucking wheelchair lift going between like going up

a four foot rise.

I get stuck.

And then I realized, I'm not stuck.

I just pushed the door and it opens.

Nobody was on the other side to open the door.

It wasn't automatic either.

You're the Indian curb your enthusiasm.

Yeah, that's exactly how I felt.

Oh, dude, somebody said this the other day they go, they go, I was in LA, I was in LA

or whatever in New York somewhere.

And Larry David was there at a driving range playing golf.

And they were like, and they're like, it was like some like just like a hole in the wall

type of driver and not like a nice one.

They're like, why does Larry David go there?

He's like, oh, it's like mirror where he lives or something.

He just popped over.

It's like 2 p.m. on a Tuesday.

He just wanted to hit some balls.

And they're like, I overheard him and nobody even nobody pays any attention.

You know, this just looks like an old guy and nobody knows who he is.

And he's talking to the lady who sell it gives you the balls and the balls are the balls

are $11.

And he's like, why does it have to be $11?

He's like, he was negotiating the price or like he was complaining about he's like a

super rich guy.

And he's like, it's not the price $11 now I got to have a 10, but a 10 is not enough.

If you made a 10, one bill, we're done.

Now I got to give you a 20.

Now you're what are you going to give me five and then four ones?

What am I going to do with these ones?

He's like, like an actual Kirby enthusiasm skit.

I definitely like that in real life.

For sure.

All right, since we're talking about entertainment and content, I have to tell you about two

different things.

So we're going to call this segment.

I'm happy freaks.

Freaks exist.

Here's the craziest content that I've consumed this weekend on over here in the show.

Yeah.

No, definitely not.

Have you have you seen this show called naked and afraid?

I've heard of it, but I have not watched it.

It's like, it's the craziest thing or you're naked or it's worse than that.

So what they do is they take two strangers and they drop them off in like the jungle

in South Africa or Asia, I don't even know where the exact locations are.

It's all over the world, but like remote, remote locations, oftentimes places that's

like 110 degrees during the day and like 50 degrees at night.

So you're freezing.

They take two strangers, they put them in this area, okay?

They give them nothing.

Sometimes if the water's really bad, they'll give them just a pot, just an empty pot and

a machete.

That's basically it.

And they make the two strangers meet and work together to survive for 21 days.

And they're completely butt naked.

They're not wearing anything.

They're entirely naked and they've got to like spoon at night to stay warm.

Otherwise, they're going to like shiver and like, is it usually like two dudes, two women

mixed?

What are we doing?

It could be usually, so usually like a man and a woman, but then they like throw like

curveballs in there.

Like they had this like guy, I think he was from Australia and they played him out.

Like he's like this like redneck hick guy from Australia.

And then the woman is a transsexual and she comes on and the, they set it up.

So like, they like, you know, how was this conservative guy going to feel about this?

And he was totally in like the whole show.

It was like, oh, you know, it's okay.

Like everyone's like unique and, and he's like totally kind and like, it's like, oh

man, he's breaking the stereotypes and they like hug it out and they're like, we'll protect

one another.

We're, we're team.

And so that's like, you know, like one of many ways the show is amazing is like, they're

like doing this together.

It's ridiculous.

And the hardest thing I've ever seen.

And I don't think they get paid a cent.

You have to watch this show.

It's ridiculous.

And so they have to survive for how long?

21 days.

21 days.

And so what are they doing?

They're going and hunting or they're just like eating, they're like, usually they're

like, we have to make shelter.

They're like, we have to go figure out how to make a fire.

Because it's in a rain forest and it's raining and they're like, I don't know how we're going

to stay warm.

We're not going to eat.

And so sometimes they won't eat for days for 10 days.

On one episode, a guy made a bow and arrow and shot a bird and it was awesome.

Another episode, a guy tried to go and wrestle a crocodile to bring back into eat.

Oftentimes I've noticed another like trait I've noticed is usually the women are way

tougher and way calmer.

Like significantly like the men are like come out all aggressive.

Like this is going to be awesome.

And they're like trying to cheer the woman on like, let's do this.

And then they like get worn out after seven days and they bail and the woman just stays

by herself and does it.

So usually the, it seems that women are mentally stronger.

It's amazing.

It's a, it's a, it's a wild show.

I cannot believe that like people do this.

Okay.

That's amazing.

What does that have to do with the, you've put a tweet in here also next to it.

That's completely unrelated.

But I guess it's under the theme of I'm, I'm glad that freaks exist.

The second thing, there's this guy.

What's his name?

Is his name Felix?

Felix.

What's the URL of his website?

Do you know?

Is it like Felix today?

How is Felix that today?

So this freaking guy for eight years, he tracked hundreds of different parts of his life.

So and I have a list up.

So he tracked the easy ones like weight, steps and diet, but then and then alcohol, but then

he tracked his mood, his stress.

He used rescue.me, rescue time.

I think it's called an app that tracks which programs he was using on his computer, how

much time he spent on his cell phone, his mood, his energy, his sleep, how often he,

how many texts he sent that day, how often he talked to friends.

If he was more productive in the evening or the day, if he took any drugs, what city

he was in, what the weather was, how hungry he felt, did he feel lethargic, did he feel

stressed, what else did he, it was like just so much stuff.

He had 30 or 40 or 50,000 data points and it's all done in an engineer like way where

it, you know, he could say like, well, I was 46% more likely to say I felt sad if I didn't

see a friend in the trailing three days.

Like there's like, what are, can you read out some of the findings?

Yeah.

So like for example, how, how does longer sleep duration, like how does sleep affect

my day?

He's like, if I have, let's see.

So if he had more than eight and a half hours, okay, I think he, I think he means less here,

but he's 65% more likely to have cold symptoms, 60% more likely to have a headache.

He uses social media, 40% more when he sleep deprived, 30% more likely to be a rainy day.

That's interesting.

Yeah.

Crazy stuff.

20% less likely to hit the gym.

Actually no, longer sleep duration.

This is, so I didn't read it wrong.

He's saying, if I sleep more than eight and a half hours, all those things are true.

Which is great.

Read another one.

Read some of the other ones.

It, like, it's pretty, this is, it's pretty amazing what you found, but then.

Air quality and various rooms, like I'm not even going to read what goes beyond that,

but just like measuring the air quality is crazy.

Wow.

This is wild.

I mean, I'm scrolling, I've been scrolling for like the entire time you were talking

and I'm halfway through this guy's findings.

He's not.

Is he okay?

He's at night.

This guy's a freak.

The funny thing is he tracked everything and I'm like, is this guy okay?

I think he's okay.

I need an answer.

It's just start at the top.

Is he okay?

And actually it says, Felix feels all right and updated one hour ago.

And it says what city he's in.

It's amazing.

This first little table is nice.

Weight, height, sleep.

And then it goes, last meditated 41 days ago, inbox, 20 emails, personal to-do lists,

179 tasks.

Wow.

It's pretty wild.

Is a sleeping heart rate for 59 beats per minute.

So if you scroll all the way to the bottom, he's got one sentence that kind of like summarizes

this and he says, do like a control, my computer's not working, but if you do like a control

F build or something like that, you might find it where he says basically building this

and having all this information, I'm happy I did it because it's just like a fun way

for me to nerd out, but it was not beneficial and it doesn't make sense for anyone else

to do this.

So you were saying the main, it says the main conclusion is that it is not worth building

your own solution and investing this much time.

So that's on the building your own solution.

I'm very happy that I built this project in the first place.

It gave me much better awareness of everything going on in my life.

I'm excited, I'm excited to have this, have built this website to wrap up this project

and showcase some outcomes.

So he's done this for eight years.

You said?

Yeah.

Wow.

Amazing, right?

Yeah.

Truly amazing.

How'd you find this guy?

On Twitter.

How is Felix that today if you want to go check it out?

It's nice.

It's amazing.

It's actually pretty nice.

I'm not going to lie.

It's awesome.

It's totally unnecessary and absolutely amazing.

Like I would like to have this if I just could do no work or like, you know, touch a button

once every five hours, like, you know, I'm down to do that.

But I don't want to remember to log all this stuff.

His story.

And so this guy is incredibly interesting.

His story.

I read it.

I like researched a lot of them because I thought he was amazing.

He said he moved.

Where does it say where he's from?

Is he from Vienna or somewhere like that?

And he moved to San Francisco in 2015 to work at Twitter.

And then after a year, he was like, you know, I don't really like having an apartment.

I'm only going to live on an Airbnb in San Francisco.

And then he was like, I'm just going to leave San Francisco.

And so for the past like seven years, he's only like, he doesn't own anything other than

a suitcase, I think.

And that's how he's been living.

Good for him.

I like it.

I like the, I like the segment too.

Glad the freaks exist.

Can I tell you about another freak?

Yeah.

All right.

Elon Musk.

So the, but this is not actually about Elon.

This is about his wife.

Have you ever stumbled down the rabbit hole that is Justine Musk on Quora?

She talks a lot of crap.

She's airs out a lot of their, she's, she like is, it sounds like Elon didn't treat

her wonderfully and she lets the world know like she airs out their laundry.

Well, I don't know.

I don't know about all that.

But what did she do that, that aired out as laundry?

I'm not sure that that's true.

She said that he was driven and everything, but she also said like, I don't want to exactly

paraphrase it.

I don't remember entirely, but I remember like she gave like a Ted talk and on Quora,

she's like, yeah, it's just like living with him was horrible because he wasn't there.

We were all like second and third place to his work.

Yeah.

Yeah.

But she says things that you would, that's not airing out after the laundry.

That's, I don't know.

You just come.

That's common sense almost.

But he's had like three wives that I am pretty sure, you know, something's not great about

the experience.

Otherwise, you know, maybe it lasted for longer.

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But dude, I find her, her Quora to be fascinating.

She has.

It's awesome.

Yeah.

Oh, let me tell you about Elon Musk.

It's like, you know, she answers questions about a bunch of stuff and she's done it for

I think she's an author.

Seven years.

Yeah.

So she's an author.

She's very smart.

Like a novelist.

And so she answers some questions.

I'll give you a couple of the answers that she gave.

So somebody said, how can I be as great as Bill Gates, Steve Jobs, Elon Musk or Richard

Branson?

And so where's her answer?

Have you been watching the Johnny Depp trial?

A little bit, dude.

It's wild.

So good.

So good.

Why are people, why is this so fascinating to people?

There is.

Okay.

You want to know another Freaks Exist moment?

Go to go to this Instagram account before I even go back to this Justine Musk thing.

This is crazy.

And this is also like kind of interesting.

I wouldn't have guessed that this is a thing, but go to the Instagram account that's called,

is it called how is habit or something like that?

It's called.

What's it called?

House in habit.

So this person, Jessica Reed Krause, wow, what are the odds?

Both of them.

Felix Krause and Jessica Krause.

Maybe they're married.

These two freaks.

So she lives in Southern California and she calls herself the queen of the carpool, the

Hollywood philosopher, stereotypical Scorpio tendencies.

And then she puts her Venmo on here.

Has to give you a quick sense of what we're dealing with.

Okay.

What's a Scorpio?

I don't understand with that reference.

Just out of all like LA things, it's like, you know, here's my favorite crystal.

Here's my horoscope.

Here's my Venmo and here's my like casting tape.

So all right.

So she basically covers trial like Hollywood gossip, but in the craziest amount of detail

you'll ever see.

So look at her follower account.

She's got 850,000 followers as just like an independent person.

And she's been posting every day about the trial.

Like if you go click her story, there's like 50, like maybe more like 80 story frames right

to like tap through and she edits it like crazy.

It's like insane.

So like today's not a good one because it's like there wasn't like a trial thing, but

like if you click like 10 in, it'll be like, she'll cut like a little clip of Johnny walking

in and then there's music.

She overlays and then there's like a little thing that she cuts in this news clip from

Fox and then she adds on top of that.

Then she transcribes a whole bunch of stuff and like puts the transcript there.

Then she does the background research.

And so I know several people who are following the whole trial.

They don't watch a single minute of the trial.

They don't read the news.

They just follow it through her story because it is so crazy in depth and somewhat addictive

and entertaining.

And like first, when the first was told me, I was like, okay, that's weird, whatever.

You got into something weird.

Then I heard it again and I was like, you also follow that random person and the, yeah,

it's great.

And then I looked at, then I looked him up and she has 850,000 followers and I was like,

holy shit, this is crazy that this is like one of those niches that you wouldn't even

really know exists.

But of course it exists.

And of course it's a big deal.

It basically takes the tabloid, but it repackages it from a tabloid into like any individual

person's Instagram can become the juiciest tabloid in the world if you just put in the

effort and she puts in mad effort.

So she just covered, I was looking at her stories that there was a guy a couple of days

ago.

He looked like he was dressed like he was about to go to be a waiter at a restaurant

and he couldn't be at the trial.

So he was on zoom and he was in his car and he was sitting there with this camera from

and he starts vaping on the call and you see him like take a hit of vape and like exhale

all this smoke while he's sitting in his car waiting for the judge to ask a question.

And then it's clear that like he's got to go so we start just driving out of the parking

lot like while they had a vaping while he's answering the calls and he's like, all right,

you guys good.

It's everything.

All right.

I got to go.

He's just he's like vaping while driving away during this trial.

But all right.

What about Justine?

Okay.

So Justine Musk.

Okay.

So somebody asked, will I become a billionaire if I'm determined to be one and I put in the

necessary work?

Her first answer, no, one of the qualities of a self-made billionaire is their ability

to ask the right question.

That is not the right question.

It's not to say it's a bad question.

It just won't get you to the part of your mind that's working to help you and mulling

things over while you're doing up other things and sending up flares of insight.

You're determined.

So what?

You haven't been you haven't been racing naked through shark infested waters yet.

Will you be determined when you wash up on some deserted island, disoriented, bloody ragged

beat and staring off into the horizon with no sign of rescue?

And so she goes through and she's like, you know, the world doesn't like the final thing.

The world doesn't throw a billion dollars at the person because they want it or because

they work so hard.

They feel they deserve it.

The world does not know, does not care what you want or deserve.

The world gives you an exchange for something it perceives to be of equal or greater value.

And anyway, so she goes through and basically like, you know, the long story short was no,

a billionaire doesn't come on Cora and ask these types of questions.

But it'll be like if you just go through and deep dive, dive through the searcher on Cora

and it's a fun like 20 minute read because I think you get little snapshots into somebody

who knows Elon Musk really well and has been around somebody of that like, you know, kind

of like the greatest entrepreneur and inventor of our lifetime.

Somebody who knows him from a different angle, but then also somebody who's just like smart

and objective.

So they're not a fan boy, nor are they a hater.

It's like someone who I actually kind of respect and, you know, believe their opinion

on these things.

Obviously everybody's got their bias, but I feel like with Elon Musk normally it's 100%

fan boy or 100% hater or just completely uninformed.

And like, this is none of the above.

This is something else.

This is informed.

Are there any good ones?

That she's written up?

Yeah, there's a bunch that are just on.

So I started with the Elon ones and then it'll be like, you know, you know, be like, you

know, should I, how should I break up with my girlfriend?

It's like, let's see what she has to say about that.

Like you just read like, you know, her kind of take on philosophy.

I don't know.

She's a fascinating character.

The other one is Grimes just did a podcast with Lex Friedman.

I don't know if you saw, saw that.

I heard about it.

So Elon's current, I don't know what, I don't know if they're married girlfriend, something

baby mama.

I think they've had two babies together, but they're not married or something like that.

They're not together anymore.

She did a podcast and you could definitely see like how these people would get along.

Like she even talks like Elon in this kind of like slow measured, weird, like finality

type of way of speaking.

But she was talking about like, you know, like how to raise kids or like, you know,

looks like they're like, you know, what do you think about like set, you know, a free

speech on Twitter or something like that, Lex tried to ask her and she's like, I do

not think I should have an opinion on this.

And he's like, oh my God.

And then which is like such a Elon thing to say, she's like, I feel, you know, I'm too

close to the situation.

I actually, I should not have an opinion on this.

I shouldn't have an opinion on this.

Oh my God.

It would not be productive to this future of humanity.

Did she come up that weird?

Kind of.

Yeah.

It's like not like, I thought, I don't know.

I knew nothing about her.

So like, you know, by just from afar is like, oh, I think he married like a musician or

something like that.

Okay.

She's probably like, you know, like some, you know, just like beautiful, happy, bubbly

pop star.

And it's like, no, it's not that at all.

Okay.

She's kind of like alternative.

All right.

I get it.

But still, you know, like, I don't know.

Charismatic.

Charismatic and into like, just like kind of like a extrovert people person.

And instead it was like, you know, she was like, oh, they were like, how's it been?

You know, like, tell me about like, you just had a baby, you know, what's, what's motherhood

been like for you or whatever.

And she's like, it reminds me of my favorite graphic novel, sci-fi graphic novel.

And then she didn't name some Japanese like graphic novel, you know, like no one's, she's

like, have you read it?

And she's like, no, and then she's like, it's called, I have no mouth, but I must scream.

And that's, that's what having this baby feels like, because they're helpless, right?

They can't even control their muscles.

They can't say what they want.

They can't express what they need, but they need something and they're trying to scream,

but it's as if they have no mouth.

I was like, whoa, like pretty dark take on like motherhood, but like, I don't know,

also interesting and insightful at the same time.

But yeah, that's been kind of my like, that's, that's my contribution to the, I'm happy

that that freaks exist cause like, yeah, I'm happy that there's people that are so different.

And so interesting and we'll live life in a way that's like interesting, but like uncomfortable

and I get to be comfortable and just watch them do interesting things.

Like, you know that,

Dude, I love it.

That Teddy Roosevelt quote that everybody, every entrepreneur loves to put on fucking

Instagram.

Like the man in the arena or something.

It is not the critic who counts.

It's the man in the arena who's bloody and beaten and whatever.

You know what?

It's also tight to not be bloody and beaten.

It's tight to be just a casual fan in the arena, eating popcorn, watching other people

get beaten up and then going back to your daily life.

Like that's actually a pretty tight position that like most people should go into and not

try to be like, you know, the gladiator dying in the arena or the critic hater.

You don't need to be either one.

Dude, you realize that to some people, I think you and I are that entertainment where like

I'll have some people like reach out to me.

And I think it happens to you.

It's like, oh, you should do blank.

It's like, you really just want me to dance for you.

Yeah.

That's really.

Yeah.

Just tell me to dance.

That'd be a lot easier.

That'll only take a few minutes.

You want me to dedicate three years of my life to starting blank?

Yeah, you guys should talk about this.

Oh, you want me to go get a PhD and something I don't know about for your benefit.

Okay, cool.

That's not how the podcast works.

Here's how the podcast works.

I'm weird and don't realize it.

When I come back to Sam, he's weird and doesn't realize it.

Then we kind of point out, oh, that's weird about each other.

Then we go away and like you guys think we're both weird.

Yeah.

I mean, we are that to some people where they're just like, want us to dance.

But dude, that's why I love the YouTubers.

Like there's this guy I've been following.

I think it's called like whistlin diesel.

There's all these YouTubers where they got they get whistlin.

I think it's whistlin diesel.

So he like has all this acreage out in Indiana, I think, and he just like builds cool trucks

and cars and just like wrecks them basically like, you know, he'll build like, remember

that as a kid, I think it was called a power wheel.

It's like the like the little toy trucks for kids where you like sit in it.

He'll build one of I'll take one of those.

It's not really one of those, but he like builds a version of that that has a massive

gas engine in it.

It goes like 120 miles an hour, but it looks like a power wheel.

So just like doing things that like you think you would want to do in the country.

But what's it or, you know, when you're out in the land and like just breaking shit and

like blowing stuff up doing all that.

But what's crazy is these guys do it and then they start making money from it and they're

like, all right, now we have more money to spend on bigger stuff, blow stuff up and build

stuff like or there's all these guys on YouTube who will like get like a 50 caliber rifle.

So like this gun that's like huge and scary and they're like, you think it can shoot through

that car, like let's just try it.

Let's even go straight through the car.

Or what would happen if we just shot this at like a huge block of metal?

How deep will it go?

Like just all these like stupid stuff that you would just only do like either when you're

high or you would just dream of, but you're afraid of losing all this money.

They do it and I get to live through them and I love that.

Wow.

That's cool.

They're actually kind of related now.

So Mr. Beast basically does this, but he's like exactly, and you know, he's almost like

a hundred million subscribers on YouTube.

So did you see this thing that was going on last night?

I doubt you did because it's like, you know, you said you're Gen Y. This is like Gen Z,

you know, shit.

But basically there was a celebrity poker game last night with basically it was this

poker game last night that had like, I don't know how many like 50,000 or more people watching

it live streamed on Twitch and YouTube.

And it had Mr. Beast, who's the number one YouTuber like or whatever, one of the biggest

YouTubers, Ninja, who was the biggest streamer for like a long period of time, XQC, who's

the biggest, like one of the biggest Twitch streamers also.

So it was basically like four or five huge content creators.

Then it was Phil Helmuth, who's this like famous like pro poker player that's on TV

all the time.

Tom Duan, who's like one of the greatest poker players ever.

So it was like a couple of pros and a couple of content creators and they came in and it

was a $50,000 buy in game, but they could rebuy.

And so it was called a million dollar game.

And basically this was being live streamed last night and none of them were like playing

seriously because they were like, A, they're all rich and B, they were trying to make for

good content.

And so they were like, they played this game, it was very entertaining game was probably

like the one of the most entertaining like, I don't know, like online or like TV poker

games that I've seen like in a long time.

And I just thought it was a great idea.

That's a pretty short list.

I would imagine.

No, I've been watching for a long time.

So I actually care about about online or about poker and have watched a bunch of like World

Series of Pokers or what happened?

So basically a shout out to to our girl, Alexandra Botes, do you know her?

She's the chess girl.

Okay.

I did a poll.

Yeah, we've talked about her.

I did a podcast.

Yeah.

So she's a streamer content creator who's like her and her sister.

I don't think they're twins, but I think they're their sisters.

They they're like chess mat like, I don't know if they're grandmaster or they're master

players or whatever, but they're like, they're like great at chess, but also great at content.

So they have like a big following or whatever.

And so she just cleaned up in this game and she's not like a great poker player.

It's just like they would, they're all kind of playing very loose and she won like a half

a million dollar pot, like, you know, just kind of like with ace nine that's like kind

of like a lucky hand or whatever.

And the pros were sitting there, like just kind of waiting for a good car, like waiting

for good to play good cards or just playing smart.

Because Mr. Beast was like just playing kind of like any hand he could get into.

And then he'd be like, he's just, he's like, I just want one clip to go viral.

Like that's what I'm here for is for one clip to go viral because they're like, I can poker,

you could do this thing where once both people go all in, you could say, all right, normally

you would just, there's only one card left and they're like, one of us will win, one

of us lose, but you could do something called running it twice, which kind of like smoothens

out the like, the variability, like it's like running multiple times in a simulation.

So you'll get like more possible outcomes.

So you can run it once, run it twice, run it three times, run it four times.

And he's like, no, we're going to run it once.

He's like, we need this clip to go viral.

It needs to be the highest stakes with the biggest heartbreak and like the easiest to

understand.

And you could see the poker pros were like, oh, okay, like, I guess so.

I guess that makes sense.

It's like, to me, it was so funny just to see these guys playing with totally different

like agendas and styles.

And also they were miked up the whole time and there was no edits because it was live.

And so you could just hear them like bullshitting about whatever to each other.

And like, you know, people from different worlds kind of just like, so you didn't, so

the guy was like, so like, you know, how much, how often do you play?

He's like, oh, I've been, I don't play like this is the first day off I've taken in four

years.

And he's like, what do you mean?

Like, how often do you stream because I stream every day for 10 hours a day.

He's like, what?

And he's like, yeah.

And he's like, this is one of the few, like one of the rare, this guy, XQC, and they're

like, how long you've been doing that for, he's like seven years.

I don't understand the poker player looked at the streamer like you degenerate, which

is hilarious because the poker player is normally like the biggest degenerate who sits

at a table playing, you know, this like stupid card game for five hours straight, losing

money.

Is that real?

Well, someone will someone really stream for seven years every single day for 10 hours.

Yeah.

Yeah.

That happens.

Like not usually it's not those exact numbers, but people have streamed every day for 10 years

and they'll stream like five hour streams or something like that as like their normal

stream.

And some guys do 10 hour streams and then they'll usually take one day off a week.

Maybe I don't know XCC specifics, but like, yeah, he, he, he's like, he's a nut.

And when he's streaming, what's he doing?

He's playing video games.

Any game.

So he, yeah, he was like big in Overwatch, but then Overwatch stopped getting like popular.

He got more popular because his personality is pretty big.

Like he just kind of gets wild on the stream.

And so now he'll go, he'll do whatever he'll play, you know, virtual farm simulator, he'll

play like, you know, a shooting game.

He'll play like whatever the game is.

He calls himself a variety streamer, which is basically like at that point they've stopped

coming for the game and they're coming for you.

And is he funny?

Like what, what, what's great about him?

He's funny.

And he like, he like rage, he like gets enraged pretty quickly, which is like a big thing

onto it.

Just like, you got to like show a motion.

So like you see in basketball or like golf is the ultimate example of this.

And this is where I think traditional sports can learn a lot from online content because

traditional sports, they teach you like, if you ever watch a basketball press conference,

they're the most boring in the world.

It's like, yeah, we're just going to take it one game at a time.

You know, they're a great team.

Add respect to them.

You know, we just got to, he put one foot in front of the other.

It's like, oh, great.

You know, like super boring, whereas you, you and I love UFC because that one guy would

be like, he ain't shit.

I'm going to kick his team, his ass and his whole team's ass, you know, like they just

like, they like talk shit to each other.

So that adds a level of like drama and excitement.

Streaming is like that.

But like 24 seven, where they're just constantly, you know, talking shit to them, to their teammates

about themselves, about, you know, the game, about like the characters, about the strategy,

about whatever.

So they show a ton of emotion.

So if he loses, he'll throw the mouse, he'll break the keyboard.

He'll like, you know, like spit and scream and, you know, like he'll get angry.

How does he have enough energy to do that every single day?

That's what he does, man.

It's like, that's.

And you just sit and he's sitting in a chair for, he's sitting in a chair for 10 hours

a day.

Different.

Yeah.

Yeah.

He's sitting in a chair.

You may not like this, but it is peak physical performance.

Exactly.

Somebody said this.

They go, there was this hilarious line during the thanks her.

She won the Alexander won the $500,000 pot and then she like won another pot.

She was like up 600 grand.

She came in with 50 K and she had like a $650,000 chip stack and like she had so many chips,

she couldn't even stack them in time.

Like the next hand needed to be dealt, but her giant, her giant chip stack was just blocking

the tap the table.

And she's like, um, I need help stacking the chips.

And they were like, fuck you.

We're not going to help you stack your chips.

You just took from us.

And like the pit boss comes over.

Should they're helping?

And then Mr. Peace goes, she's single-handedly going to close the wage gap.

Yeah.

They're just trolls and it's just amazing, it was amazing.

And I just thought that was a great idea, by the way, I like a, like a high stakes poker

game amongst personalities in any niche.

I actually think that's a good marketing idea.

This one streamer who we're talking about, what's his name, uh, XQC in this case, how

much money does he make?

He probably makes between, I want to say three to $10 million a year.

No way.

Really?

Yeah.

Probably five to 10.

It's an easy estimate.

Um, 10 man, 10 is not even the upper bound.

Like they, these guys can make much more than that.

Maybe up to 20, 25 million if they are maxing out their stuff, but they don't always want

to do that.

Like, uh, I taught, because I used to negotiate with these guys.

So, you know, um, even before Twitch, like when I was just trying to get them to promote

our products.

And it's like, all right, I'm going to talk to, I want to talk to this streamer.

It's like, no, you don't get to talk to the streamer.

You talk to the manager.

Okay, fair.

That's fine.

There's stars.

I get it.

All right.

Yeah.

Me and like for 95% of them, it's like, Oh, it's like his little brother Ray Ray.

Yeah.

I know it's his girlfriend or like, you know, exactly it's Ray Ray or like, uh, hey Jenny,

um, you know, so how long you guys been working together?

Like, well, we've moved in together at like, when we were 16 and then like he didn't do

anything for five years, just play video games all the time and like now he's rich.

And so I quit my job to like check his email because they'll be, they'll be like, yeah,

we do like brand deals.

I'm like, cool.

Do you have like a deck you guys can share about like, you know, stats, they're like,

no, you could just like go on and see how many people watch them.

It's like a lot.

And then it's like, it's like, so what would be like, you have this deal with like Red

Bull, like Logitech, like surely you have like a brand and like, uh, like, you know,

when you pitch them, they're like, we don't pitch anybody like, like basically, you know,

as I got to know people, it's like, they just get inbound into their email and then they

just decide, they ignore 95% of it, even though it's people literally throwing them like,

like people can get paid, uh, like the small, even like, like less high profile, like Ninja

is a different tier, right?

Ninja does have a proper manager and like, actually his girlfriend, I think is his manager

now his wife.

Uh, but like he had a proper agency behind them and they pitched Red Bull and all this

stuff.

But like most streamers is somebody will approach and be like, Hey, I'll pay you $2,000 an hour

to play my game today.

And they're like, no, that game looks boring.

I'm not going to do it.

Right.

Because like they don't want to lose their audience or like piss off their audience

too much or be seen as selling out.

And so they turned down so many opportunities that they could have because they don't want

to be seen as a sellout, nor do they want to like bother with anything.

It's like, dude, by the time I'm done streaming for 10 hours, like imagine doing this podcast

10 hours a day or eight hours a day, you have zero energy left to like do anything else.

And so you just like, you don't want to even think about it.

So and do a lot of them have any expenses?

So are they just paying taxes and rent and they're just stacking cash?

Yeah.

That's exactly it.

Some of these streamers, I mean, they could be worth 30 or 40 million dollars liquid.

Yeah.

That's crazy.

Isn't it?

Yeah.

Like Ninja got paid, you know, I can't say the number, but stupid money to go stream

on Mixer like a competitor to Twitch.

I think it got leaked.

I think the number got leaked because something happened.

Yeah, maybe.

I think I think Twitch got hacked and like all the spreadsheet got out.

Remember what I'm talking about?

Well, that's the that's pretty visible.

Anyways, that's that's just what they earn directly.

So basically the fans subscribe $5 a month or $6 a month or whatever to the channel in

order to like kind of just like show their support and get like special emojis that

they get to use.

And sometimes the streamer could turn it on where subscriber only chat.

But but for the most part, like they get donations that that most people can't see how much donations

they get.

Did they get subscribers directly?

That's a monthly recurring subscription.

When there's brand deals and sponsors, that didn't show up in the Twitch thing because

that goes direct and it's like they just pay the streamer directly.

It's not part of Twitch.

And so there's like other and then games come to them and pay them, hey, we're doing a brand

launch.

We want all 10 of the big streamers all playing Valorant today and they'll drop, you know,

five million dollars on that campaign because they know that if they do that, they become

the it game and millions of people will get to see their favorite streamer playing the

game and saying how awesome it is or whatever, showing it off.

And so it's worth it to them because they're going to make it way more than that.

Have you seen intro.com?

Have you been intro.com?

Yeah, I looked at investing in it, but I decided not to.

So I talked to the guy who started it like I went to I went to like a car racing class

and he like a friend of a friend brought him out with him.

He's a cool guy.

And he was like, hey, just sign up for intro.com.

And basically what you do is you just like put that you're available a certain hours

amount of a certain hours a week and someone will pay you like two thousand dollars an

hour in 15 minute increments to talk to you.

And I was like, I don't know, man, I feel kind of sleazy doing that.

And he was like, well, just try it.

And I was like, okay, well, you know, you seem nice or whatever.

I'll kind of do it just to like geek out and try this new product.

And I signed up for it and I've been getting bookings like crazy.

And between I'm at the phase now a little bit where, you know, it's coming up on this

July will be a year and a half since the acquisition.

It's like, all right, yeah.

Hey, sir, how many years you've been married?

I have no idea.

How many years have you been in house?

A year and a half, 16 months.

It's like, well, which, uh, which time zone are we are?

We think it here.

Cause I can tell you, uh, so it's coming up to that time.

And I'm like, all right, do I like start a new company?

What am I going to do?

Uh, what should I be doing?

And I signed up to intro and we're doing this and I got that little copy of that thing.

And I got like this Airbnb and I'm like, well, besides like the fact that like I could live

off interest, like off my nut, I'm like, that's kind of cool.

Like there's all this income coming in.

There's so much.

And I'm not trying to like dump, trying to do this like brag shit, but I'm saying like

for a creator that has a mildly big audience, there are so many ways to make money.

It's pretty astounding.

And we're not even that, I mean, we're just like semi popular and a relatively small niche.

So like, let alone if you're like these Twitch guys and you, you're, you're actually really

popular, but it's, it's pretty astounding how many like revenue streams are available

to us just because of all these, just like we, all these creator type tool things.

Totally.

Like I saw some guy tweeted today, he goes, bro, at Elon Musk, give me my blue check back

and had like 80,000 likes.

I was like, who is this guy?

He's like a, he's a soccer player at like Man City or something like that.

And I was like, he's got like millions of followers.

I was like, wow.

You know, like it's like, there's so many levels of fame, like that guy's not famous

at all compared to like, you know, Justin Bieber or whatever.

And Justin Bieber is not famous compared to whoever, but like, you know, down, if you

go 20 runs down the ladder, it's like, we're like moderately known in a tiny niche.

And then I should, I sent you that link of that.

Those guys who discuss like, I don't know, like bodybuilders or something like that.

They're like discussing, like working out or something like that.

They had like a sick podcasting setup.

Oh, uh, yeah, I was on their podcast.

They're awesome.

What?

Yeah.

Yeah.

Yeah.

I was on their podcast a couple of years ago, the, uh, mind body.

Wow.

Is it mind body pump or just mind body?

Yeah.

That's the ultimate resume for your, uh, for your fitness influencer career.

I did it.

YouTube.

Yeah.

They're like, I think that video had like, I don't know.

I want to say 80,000 views or 150,000 views, some like that, which is not like you hear

bigger numbers, but that's big.

That's like, we get less than that on our YouTube and I feel like we're big, that they're

big and they're in just like another niche, but their niche lets them do a lot more because

more broad appeal.

Like there's a bunch of dudes out there who want to be like more muscular, like people

want to lose weight.

And so, you know, they can flip on one, you know, white labeled supplement or course or

whatever the heck they want.

And you know, that, that type of following can print, uh, I don't know, again, five to

$10 million a year for sure, preferably, you know, without like the stress of being an

entrepreneur, trying to invent a new product and go to a new niche.

And then it also has a bunch of downsides, right?

Like the guys streaming 10 hours a day for seven years straight, like the biggest problem

with content is you're usually on a treadmill and like, you know, you feel like you can't

get off.

Like Twitch streamers have this all the time where they feel burnt out because they're

just like, they feel like if they stop, they'll lose everything.

And it's true.

If they stopped, they actually do lose quite a bit of like, uh, you know, like sway with

not only, you know, their subscribers, but the algorithm and things like that.

So you know, I think that's the downside of these models.

You have to build a business that's beyond that.

So those guys, the, what's it called the, uh, I listen to it all the time.

I'm totally blanket.

Mine body pump.

Is that what it's with Sal and Adam.

Uh, it's like the, they're based out of a Sacramento.

So they, um, they just bought a bunch of Airbnb or they bought a bunch of properties and they're

turning them into fitness Airbnb's.

And so that's like a good example that will, it will, it'll extend beyond them.

But, uh, yeah, I mean, like, what do you do?

Like, have there been any examples?

I think you know who Jenna Marbles is.

Yeah.

So she's like, she was got popular in my mind when she was on Barstool and then she bailed

and went to YouTube and became like one of the biggest YouTubers of all time.

I'm pretty sure that she like got her cash and got her money.

And I don't even think she posts anymore, even though she has many, many tens of millions

of subscribers.

How many, I, my internet slows.

I can't even pull it up.

How many subscribers does she have?

She's got a ton on YouTube.

I think she's like 50 or 60 million.

She was one of the first people to get popular.

I feel like she got popular like, I want to even say before YouTube, she got 19 million

subscribers.

She's been on for 10 years.

When was the last video?

I have no idea.

Is she still posting regularly?

No, I don't think she posts regularly, but she has a brand of dog toys called Kermi and

Worm and Mr. Marbles.

So she was one of, she's had 20, if you said she has 20 million or 18 million, she's had

that forever.

And I'm pretty sure she's just like made her money and bailed and just left.

Yeah.

Like her last video was one year ago.

It was Casey Neistat did that too, right?

He was vlogging every day and then he got paid and he just says, I'm out.

Yeah.

It's the way to go.

I think if you're on that intense of a treadmill, it's pretty tough.

If you can't like, you know, get your way out of it.

By the way, there's a guy who tweeted at us.

He's like, I think he lists as a podcast.

I'm going to find his like exact details later because it's hard to just Twitter DM searches

like impossible, but basically there's a guy who's just buying up YouTube channels that

are non-faced, non-face YouTube channels.

So just the branded as something else.

So there's no Jenna Marbles.

There's no personality to it.

And he buys these up for, you know, he basically, you know, he's just looking at their YouTube

like, is looking at their YouTube like, you know, revenues or whatever.

And he's like, cool, I'll make you this offer so I can, I can buy this thing out for this

much or whatever.

And it's like interesting.

And I hadn't really heard of somebody rolling up YouTube channels like that, but I think

that's a pretty cool niche.

I think that would be a good idea.

I think if you did it with a face, it'd be a horrible idea because I imagine that if

you could make a list of people who you'd like to have work for you, a YouTuber would

be incredibly low on that list.

Well, yeah, right.

It's hard to buy them out, right?

Because they, you know, they no longer have the motivation to create content and then

you're stuck.

And I just be like, Hey, it's me now.

I'm here.

Yeah.

It's me.

I'm here.

All right.

What else we want to do?

Let's do one of the red one, dude.

So have you ever filed for a trademark yourself?

It's kind of a pain in the butt, isn't it?

I think I had a lawyer do it.

Yeah.

But I like went through it.

I was originally like bootstrapping it and just like doing it on my own.

I didn't know how to do it.

So I get this, I get this letter.

So this letter comes in the mail six months after we file.

It's from this company called, I don't know if you can see this, WTP.

I'm like, Oh, maybe it's about our, it's about our, yeah, sounds legit.

And then it says at the top, trademark publications and it's got our company name, our address

and it says reference number, blah, blah, blah, application date, blah, blah, blah,

classes, blah, blah.

And then it has a giant thing of our trademark and it says, here's your fee for $1,420.

Please pay the amount on acceptance within 10 days by check.

Don't forget to quote your reference number.

Make it payable to WTP.

That is a scam.

I'm like, Oh, cool.

But I thought I pretty sure I already paid for the trademark.

So who is this and what's this for?

And then here's what it says in the, like, look at this fine print here in the bottom,

yeah, in the bottom box here.

So like, you see this like size three print.

So here's what this says, dear madam or sir, now you're sounding like my uncle in India

writing an email to me.

Dude, anytime I get a dear sir, I know it's, I know it's not good.

Yeah.

A dear sir and I ate buying.

Dear sucker.

All right.

So it says the publication of your public registration is the publication of your public

registration of your trademark is the basis of our offer.

What does that mean?

All they're going to do is just publicize that we have made a trademark.

That's what they're charging me for $1400 for.

Do they work for the trademark office?

No, it says, so here's what it says.

This is an offer for free entry into our database, www.wtp-register.com.

This is not an invoice.

You are not required to pay the above amount unless you accept this offer.

All of the details are in our general terms and conditions, right?

It's like, what a scam.

And you know, all they do is they just monitor every trademark filing, which is like, got

to be, you know, I don't know, whatever, tens of thousands a year.

And then they just send this letter out and they're just fishing for a sucker.

They're fishing for one sir out there.

The car, the one sir, yeah, sir short for sucker.

They're just looking for, have you seen the car warranty or home warranty shit?

No.

Is it the same?

It's the same thing.

Have you ever met anyone who runs one of these scams?

No.

If I did, I'd give them a strong talking to.

It would be really fun to like, just like, have you seen on the office, they go, Michael

Scott has to ask a question, but he can't sound mean.

And instead of saying, how do you sleep at night?

He just says, how do you sleep at night?

That's just like, and that's like, like it's like, like the bosses are around.

But Toby's leaving.

And then he's got to change his question to like, where do you get off?

Who do you think you are?

That's like the type of questions I want to ask these people.

What do you like?

What do you, how do you go to bed at night knowing that you're just that's the question

to you.

WTP.

How do you sleep at night?

Yeah.

So we want to know how do you sleep at night?

All right, we can wrap it up there.

I had a bunch of ideas.

We didn't talk about any of them, but that's okay.

We'll see you in the next one.

Machine-generated transcript that may contain inaccuracies.