My First Million: How Brumate Made $20M with 0 Employees, Why Carpet Cleaning is the Perfect Teenager Side Hustle, How to Do an Energy Audit, Shahid Khan is the Billy of the Week, and More

Hubspot Podcast Network Hubspot Podcast Network 10/12/21 - 1h 0m - PDF Transcript

All right.

Quick break to tell you about another podcast that we're interested in right now, HubSpot

just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell, and they break down why these pitches were

winners or losers, and each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

Yeah, dude.

I'm fine.

They called me...

Hosewater was my middle name in high school.

I'm...

Like...

I feel like I can rule the world, I know I could be what I want to, I put my all in it like

it's all on the road, let's travel never looking back.

All right.

Do you want to do a recap on Rob Dierdek?

Because I've been getting blown up about...

Blown up?

Yeah.

This is, I would say, definitely the biggest reaction we've had to an episode in a long

time.

Maybe ever.

Ever.

I'd come to say ever.

The one thing that I got was basically people said, this is not just the best podcast you

guys have done, but this is maybe the best episode I've ever listened to of any podcast.

And I don't...

It definitely wasn't us that made it great.

Yeah.

He was pretty amazing, right?

He was.

And I didn't know how it would turn out.

I remember literally being amazed in the moment.

Like the things he was saying were very surprising to me and very interesting and I wanted to

know more and he told...

He was very open.

So that was dope as well.

But you never know like how the episode turns out and there's all these different factors,

you know, from audio quality to do people care what this person has to say, are they

interested in what we're interested in?

People definitely dug it.

Yeah, you're right.

So my top three podcasts episodes this year was Naval on Tim Ferriss, Rob on your guys's

pod and then whatever some reply all podcasts that happened.

So it was like, not just, this is y'all's best, but this is one of the best I've heard.

And there was people tweeting like, all right, this is the fourth person that mentioned this

to me.

I got to go listen to this today.

So something definitely happened.

I'm curious in the numbers what that's going to show in a couple of days here, is that

true?

They're good.

They're good.

I've looked at them.

The podcast mentioned his schedule and I was curious about it.

And so I actually asked him to email me what that looked like.

And he sent me a screenshot.

I sent it to you, Sean.

Can you read what it, what it is?

And basically like at first glance, what does it look like when you see his schedule?

It's a picture of his Gmail or his calendar.

So it looks like, well, there's a few, there's a few views, but the one I'm looking at, it

looks like I would say a combination between like a P&L, like, you know, a business's P&L,

cash flow statement, and or like, you know, just like a research doc put out by Gartner

about, you know, the trends of an industry.

This doesn't look like one person's weekly schedule.

And if you look at the view of his calendar, every single minute of his day is marked off.

Every minute.

Yeah.

It's blocked off.

It is like, you know, it could be like whatever, free time or something like that, like family

and kids, right?

So it's not saying he's working all the time, but every minute is accounted for.

Every minute has a purpose.

And it says here, I track every hour of every day throughout the day and tag each entry.

I have a script written that pulls and pulls the time and populates into these two spreadsheets.

One is daily time use and the other is monthly averages.

So should we do the month?

Should we look at his monthly average real quick?

Yeah.

All right.

So monthly average will take September.

Okay.

So September he's got sleep, which was 6.9 hours, health, 1.2 hours, life, which is like

kind of like family and things like that, 7.8 hours and then work 8.1 hours per day.

It is pretty consistent.

Like work never in any month in the whole year, the lowest month was February 5.8 hours

and the highest month was October 9.3 hours, right?

Sleep almost always 6.8 or 6.9 hours per day.

So this is a pretty meticulous, meticulous thing.

And by the way, in the work category, he's got like TV shows, right?

Here's my TV shows.

Here's how many hours I'm spending on TV shows per day or how many days.

Not watching TV, making TV.

Yeah.

Yeah.

Making TV, making his TV shows.

And then there's like the doodic machine, which is kind of like his business that builds

businesses.

And then there's other, which is, you know, random meetings and stuff like that.

Very cool.

Very cool.

And health.

He's got gym, meditation, personal care, other.

For life, he's got, you know, him and his wife, kids, friends and social, and then other,

right?

So this is, this is sick.

By the way, I'm saying this out loud, but I'm going to package this if he's okay with

it.

I'm going to package this and post it somewhere.

It's a visual thing.

So we should basically like, you know, on Twitter and newsletter, I'll put on my newsletter

too, but like, we should post this so people can see it if he's cool with it.

We'll ask him.

Yeah.

And do you roll this way?

Because you and I joke, like the best days are when there's nothing on the calendar and

when people cancel stuff and, and that feels like the best day to me, although sometimes

I feel lazy and sometimes I feel meaningless, but do you, do you like to operate this way

or do you like to operate with the open calendar or what?

I'll tell you two things.

I'll tell you my calendar philosophy, do I want to be scheduled or unscheduled?

I want to be the opposite of this.

I want to be completely unscheduled.

And you know, I don't know why that is the case.

It used to be the opposite.

My calendar used to look a lot like his.

I used to do it at a high level, like work block one, lunch, work block two, gym, family

time, end of night, kind of like hobby reading, random, random bullshit or whatever.

I used to just kind of like schedule out my day like that.

And then I would have like in the, in a week, I would have one day, like I still have this

I have one day where I do 90 minutes of random meetings, meaning people that are just find

interesting.

I just want to meet with no agenda and just kind of like cool people meeting cool people.

And so I do schedule time for randomness, but for the most part, I've gone away from

having a highly scheduled day to having an unscheduled day, meaning I don't schedule

it in advance.

On the day of I decide what I'm going to do and I decide how I'm going to spend today,

but I don't decide that like two weeks in advance.

And so when somebody says, can we meet, I have a simple rule.

It's like, do I want to meet you?

If you want to do a call, you want to meet me, do I want to meet you right now?

If so, I'm going to say, would you like to do it right now?

If not, I'll say, I can't do right now, but I'll give you a call in an hour or two hours

from now.

And if I don't want to do it right now, I say, sorry, I don't want to meet and I don't

schedule it for like three weeks from now, which is what I used to do.

I used to say, I don't really want to do this.

Okay.

Yeah.

I'm free two weeks, but then guess what?

Two weeks shows up.

And then I'm like, shit, I got to do this call.

I didn't want to do then.

I definitely don't want to do it now.

It's expired.

And it keeps me up the night before sometimes.

Yeah.

So I'm, I'm much more of an unscheduled person, but the day of I decide how I'm going to use

today's time.

Yeah.

His, his calendar was amazing to me.

And I think that it's going to be quite popular when you post that maybe we'll have to divvy

up who could post what because we could divvy up the gold.

So, so, so let me ask you, did you ever do this time tracking shit?

Cause I also went through like an aggressive time tracking phase and I wanted to share

one learning from that.

I was never aggressive about it.

No, I prefer open time and I prefer working from midnight until like 3am.

And that's when I do a lot of my golden stuff.

So like, if I have to copyright, what I, if I have to do any type of copywriting, I'll

hang out all day and read and have fun.

And Sarah's like, when are you going to do work?

I'm like, when you go to bed.

And so she'll go to bed and then from midnight to three, sometimes midnight to four, I can

do golden, golden work around that, around that hour.

I have a theory about this.

So Furcon, who was my technical co-founder of a previous company, he's been on the pod.

He was the same way.

He would roll into work at 11, 1130.

He'd start his work day with lunch and like, you would think this is the laziest guy ever,

but actually he was, he's massively hardworking.

He was just up till five in the morning on average.

And so, you know, five in the morning, then he sleeps, you know, six hours, he wakes up

at 11 and he comes into work.

And even when he was at work, like we would take like an hour, we just play video games.

We would just like, and I was just like, dude, like, why do you use your time this way?

And he goes, he goes, I don't know.

I just, I just figured this out for myself early on, which is that like, during the day,

it's just like, I'm basically just trying to exhaust myself.

Like I want to have conversations, I kind of manage other people.

I kind of read shit, I'll talk to people, I'll eat lunch, I'll go work out, I'll do

all this stuff.

He's like, I'm basically just trying to get myself really like, I need my brain to slow

down.

Yeah.

And I want to get in this almost like half sleepy state, which is not sleepy the way

most people think about it.

Most people think sleepy means you can't function.

But there is a point where you're like kind of tired, you know, you can get kind of loopy.

And it's like, that's when you can do creative work and programming is creative work.

So he's like, dude, from like midnight to four a.m., I write the best code and it's basically

like only my hands are moving.

I don't want to get up.

Nobody bothers me.

Nobody talks to me.

I don't have to meet anybody.

And I just go into flow state and I just work during that time.

And that's kind of what you're describing is your midnight to three a.m.

I have that same thing.

And I figured out through Furcon that there's this thing that happens where if you're trying

to do creative work, you need to be more relaxed and less kind of like distracted and also

like a little loopy is good because it adds a little bit of like serendipity into your

brain or brains willing to play with different ideas and go in different directions, maybe.

And so for copywriting, you kind of want something like that.

Also, I believe 23 and me has a like a line item on one of their attributes and it talks

about are you a night owl or an early person?

And so I think that a lot of this stuff of when you're going to get creative work done,

I actually think it's genetic and whatever it is, you should just go all in on it.

For example, I mean, the world set up for early risers, you know, if you if you get

up at five a.m. and gets up done like Rob did or like you win, like it's the world set

up.

So you actually, if you're a night person like I am or you am, you kind of got to go

against the grain, which sucks.

But here's a good example.

The founder of Box, the CEO of Box, what's his name?

Ben Levy, Aaron Levy.

Sorry.

Ben Levy is my guy.

Yeah.

Aaron Levy, Aaron Levy, close to a billionaire, maybe founder of a multi-billion dollar company.

I was friends with his assistant and she would tell me that he has no meetings until 11 a.m.

and that's typically when he starts at the office because he works until five a.m.

And by the way, Bezos is the opposite.

Bezos is like, I want all my meetings from eight a.m. to noon all all important decisions

I need to make by then because my brain is functioning the best.

And then after that, I don't want to have any important meetings in the day.

I'll have other meetings, but no, just no key decisions, no heavy topics with important

like stuff to digest.

I want to do other work during that time.

And so, and like, you know, Rob Dyrdek on his calendar here, it's 4.30 a.m. wake up,

wake up call pretty much every single day.

One day he sleeps until five a.m., you know, so he's a little bit different cat.

I think it's, you know, what works for you and then you want to play to that.

Like I spent many years trying to be like, I want to wake up at five a.m. so I can be

more productive.

And it's just like waking up three hours earlier was way harder for me than just staying up

three hours later.

And so it's like, why am I fighting what's easy for me, what feels like play to me versus

what feels like an absolute grind to me and it's sort of unsustainable.

It's all willpower based.

And so yeah, I made that shift, but I'll give you one thing that's that is worth doing.

So I tried to like track every hour to see how I'm using it because I kind of want to,

you know, time is your most precious asset.

So I wanted to see how it gets spent.

That was a little bit exhausting.

Hopefully someday there's going to be tools that just make this easy.

So it's like, it just happened passively.

But one thing that is amazing is a calendar audit.

I don't know if you've ever done one of these.

It's a calendar audit or some people call it an energy audit.

It basically means you take for one week, you sort of keep track of like roughly how

you used each hour.

And then what you do is the next week, you just go back, you just pull up last week's

calendar and you take three colored markers, you take a green marker, a red marker and

a yellow marker and you go back through your week, how you spent your time.

And you say, what, which block, which thing I did gave me energy.

I marked those green, which felt like it sucked all the energy out of me.

I was drained afterwards and I felt like my soul had been sucked out of me.

I let me mark those red and then the neutral things, they'll be marked yellow and you look

at the painting, you know, you look at your color and you're like, wow, that's a lot of

red or hey, that's actually pretty good.

That's a lot of green and then you just audit.

And so you're all you're doing is just trimming the fat and you just say, all right, cool.

This week I'm going to do less of the red stuff.

I'm going to do less by just literally avoiding it by automating it or delegating it and you

just make a decision.

You just improve it by one week and you just do that every so often and if you do that,

it's an amazing way to manage not your calendar as in like maximizing efficiency, but maximizing

your energy so that you feel good and when you feel your best, you're going to perform

your best and work your best and be the best version of you.

I think, I think Bezos said the stuff that you should eliminate is you, you can answer

that by asking, will this work just fine if I don't make this decision or if I don't,

if I don't attend this or do this, will life be okay?

If yes, then eliminate it.

Do you want to talk about some ideas?

Yeah, let's do some other stuff, which, uh, where do you want to go?

Well, I've got a lot and you've got a lot.

Yeah, we both got a lot.

So we have, we have a couple of episodes worth of stuff here.

Give me one off yours that you're really into.

Okay.

Have you heard of brumate?

No.

And I'm not a coffee drinker.

Is it a coffee drinking thing?

It doesn't have to be.

So, okay.

So brumate, it's spelled B-R-U-M-A-T-E.

Their first thing was like a koozie basically their first product was a koozie, something

that interested me about this and now they make tumblers.

So basically what's a tumbler?

Like a, just a coffee drink or like a thermos thing.

They make a koozie.

They make a water bottle.

They just make cups for cold stuff and hot stuff.

And the reason why this interested me is trends, my company trends, trends.co.

We did a story on brumate and they interviewed the founder and they did a good job.

And I think Julia wrote it and they got a picture of the revenue.

So check this out, Jacob, who's the founder, Jacob grew brumate to 20 million in revenue

without a single employee.

And so this company launched in 2016.

Their revenue was basically 2016, nothing, 2017, it looks single digit, hundreds of thousands,

maybe close to a million, 2018, getting close to 20 million in revenue, 2019, over 25 million

in revenue, 2020, 100 million in revenue.

And he did most everything with agencies and contractors and not a single full-time

employee until after 20 million in revenue.

And it got me thinking, one, that's amazing.

That's like the greatest thing ever, if you ask me.

I think that's like the ideal business.

And number two, these water bottle and cup businesses, this is something that like if

you told me you're going to start that, I'm going to be like, dude, that's the stupidest

thing I've ever heard of.

What are you doing?

There are so many examples of some of these things that are huge.

For example, there's a business called Swell.

You know Swell water bottles?

No.

By the way, since college, I've been the type of person that just never uses water bottles.

Me neither.

But I buy them.

I drink from water fountains and I just like put my mouth on the fucking thing and I drink

from a water fountain.

That's what I do.

And everybody else had these like amazing, elaborate water bottles always eco-friendly

ones that kept track of things, smart water bottles.

I've just never done it.

Yeah, dude.

I'm fine.

They called me hose water was my middle name in high school.

Like, I don't, I wish I had made that up as a dig on you calling you hose water, but

that's so perfect.

I thought I was going low bar.

Like my low class thing was a water fountain and you like showed me what you're all about.

Yeah.

Like if there was like a new Coke product that was hose water flavor, like from Missouri,

I'd be drinking that shit because that's why I grew up on it.

By the way, by the way, we, so the interview we did with Brian Halligan, the CEO of Hubspot,

they're playing it at inbound, which is the huge marketing conference.

I think that's the ad for these podcasts or something is inbound.

Go to inbound.

So, uh, they're playing the, the, the recording there as an interview.

And so for weeks, uh, for weeks, our guy has been, I wrote, you know, producer, the pod

and the producer of the pod was badgering us like, Hey guys, they need this intake form.

And like, you know, I'm just like allergic to words like that.

So, you know, what's that Jeff Bezos thing?

Can what happens if I don't do this?

That was my, my take.

And it was yours too.

It was like, Hey guys, I need you to fill this out.

I need you to sign this waiver saying you're okay with the content being on there.

I'm like, dude, I'm okay with it.

Like, obviously it's a public free podcast.

You can just use it wherever you want.

And they're like, no, no, no, you got to sign this thing.

And I'm like, Oh my God, I got to download a PDF and figure out a sign this.

So weeks go by, me and Sam both do nothing.

At one point he goes, Hey, Sam, uh, that intake form, you know, they're really asking

me for it.

And then Sam goes, Oh, you could tell him this.

And he's just joking, but we, we basically, we didn't do it, right?

And so another week goes by, he goes, All right, guys, I really need this intake

form.

So we were like, fine.

All right, we signed the thing.

And he's like, Oh, I also need a bio for you.

And it's like, what's your, what's your job title?

What's your bio?

It's like, I don't know, dude, I host a podcast and I like build random businesses that like,

it's not, I don't have like a job title and I don't have like a bio for you.

And so I just wrote future owner of the LA Lakers.

And then future owner of a lake is true, man, it's true.

I think that's the difference between us.

I embodied the difference between us so perfectly.

It's amazing.

All right.

That back to back to the regular schedule program, you can cut that part out if you're

going to get fired for that thing.

No, you could keep that.

Keep it.

We don't delete anything.

So we thought this is stupid.

It's not stupid.

Yeah.

And so there's this thing called swell.

Look up swell.

It's a water bottle.

I'm not a water bottle guy either.

It looks like the dumbest thing ever.

I mean, it's not dumb.

It just looks like the most normal thing ever.

Then there's corksicle, which is basically a cork water bottle over 80 million revenue.

And then there's one called BKR.

I actually don't know how to say that beaker.

But I don't know.

Then they sell water bottle for $185 right is glad.

And this was actually cool because I hate metal water bottles and I hate plastic.

It's glass, but it has like plastic or like rubber around it so you don't shatter it anyway.

Who would have thought?

Who would have thought?

Yeah.

Crazy.

And did he say how he scaled because this is one of the most aggressive scaling business

I've ever heard of.

So to go from basically sub one million to 18 million in one year.

And then to go from like, I don't know, it looks like maybe 30 million to 100 million.

These are huge jumps.

Facebook ads.

And so basically he said that so he didn't spend a dime.

So sorry.

He didn't build anything.

So he created a landing page and then he drove Facebook ads to it and he got a pre-launch

email list of 6,000 people.

And then he sent those folks an email to buy it and they bought it and he used that money

to go and build the product.

It's classic.

So kind of interesting.

And so that's that an idea, but I just wanted to bring that up.

No, that's cool.

I like that one.

Yeah.

Do we have anything to riff off that or just like, you know, props to this guy?

No, props to that guy, but that's it.

And it looks like he used a bunch of like working capital is always very hard for e-commerce

businesses.

And so it looks like, you know, he couldn't get a line of credit early.

So he did pre-sales.

And then, okay, he did pre-sales.

And then he, through the pre-sales, now he got an expensive line of credit.

So, you know, he got, he got an SBA loan.

He got Shopify capital, PayPal working capital, Amazon landing.

He would use one to pay the next and that just like let him roll over one from one line

of credit to the next one.

Dude.

And then after doing an audit, he got a $2 million line of credit and now raised $20

million.

So.

In a way, I think that these people are so audacious and here's why.

If you told me, if this guy, I don't know what his name is, if you told me that you're

going to launch a water bottle, I'm like, Jacob, you're an idiot.

This is the stupidest thing ever.

And you know who else I would have said that to?

Movement Watches.

So this guy also named Jacob, Jake Cassan, Spokane Hossokan.

This was like pre-D2C even being a word, okay?

So Jacob Cassan, he launched this company called Movement or Cassin, sorry, launched

this company called Movement.

They were shitty watches from China.

They ordered a bunch and they started selling them on movement.com or whatever.

Then they kind of make them a little bit better, but they're still like not the most high quality

watches.

And his company, he sold that thing for $200 million.

And again, if you would have showed me this watch and be like, you are crazy, no one's

going to buy this.

This is just ridiculous.

And I've talked to him and he's like, well, why not?

Like people buy watches, why won't they buy mine?

I think that confidence is awesome.

And I love it.

I don't know if I have it, but I love it.

Yeah.

It takes, it definitely takes guts.

And I think, you know, one thing I've learned is that these spaces, so there's like, there's

the niche spaces, which we love.

And then there's also the everybody every day problems and that's what like keeping beverages

hot and cold is.

And I think you want to go on one end of the spectrum or the other.

You need to go hyper niche where it's like, yeah, I'm, you know, for a specific type of

toe fungus, this is the, uh, this is the best cream and I'm just going to target that.

And on the other side, you go, everybody, every day problems.

And I'm just going to try to sell this thing because my ads will apply to everybody.

And so there's basically like, um, you know, like I've been looking at a different water

brands.

So what's the one in Austin?

Like LaCroix or whatever it's like, kind of like a larger one.

A lot of people.

Baby.

Well, the top of Chico has been around for a while.

What's the one that's like the startup that Lance Armstrong invested in that's near you

guys and Austin's like, uh, fucking bicycle water or something like Waterloo Waterloo.

Is that it?

Yeah, that's it.

I think it's Waterloo.

Okay.

So there's Waterloo.

They got huge.

They're like, oh yeah, we're at 50 million in sales.

There's a brand called ugly water founder sent me a case of that.

Thank you for that.

Ugly water.

Again, cool, sparkling water, crushing it, doing millions and millions of dollars in

sales.

Like dude, how many more of these can there be liquid death?

We had liquid death on probably a hundred million in sales.

Yeah, exactly.

So, you know, you know, just bottled water again, like, you know, canned water, sparkling

water.

Like my trainer was talking to me yesterday and he's like, bro, let's start a coconut

water brand.

I was like, yeah, we should because you know what, coconut water is a massive market and

like you could just go in and do more.

He's from Hawaii.

So he's like, bro, like I grew up on this stuff.

We can we can brand it right.

We can get it out there.

And I was like, okay, cool.

Let me find an operator.

I'm going to start a coconut water brand with me.

Just email me.

Sean at SeanPeru.com because I want to start one.

And by start what I mean, I want you to do most of the work and I'll do virtually nothing.

So let's let's do that split.

Can you can you talk about this guy, Khan, the NFL owner?

Yes.

Oh, by the way, can I do two quick updates?

One.

Yeah.

There's a guy, you know, you talked about like just buying a giant ranch, buying giant

farmland or whatever.

There's a guy who hit me up is very credible who's like, I'll do this for you guys.

Like I will go find it.

I'll find the right thing.

I'll acquire it.

I'll get the permits.

I'll build it out.

And like, you know, let's just partner on it.

And so I love this podcast because it basically matches our random ideas like, why is it ugly

water guy setting me water?

Why is it rain?

I asked him for it.

That's what I was into.

Yeah, you're into it.

I think my email is easier to find.

I don't know.

And people, people just guess my email easier.

Like I often got it.

Dude, my email is the same as yours.

Sam at sampar.com.

All right.

Let me tell you that same thing.

Let me tell you this.

A YouTuber reached out.

So shout out to Rebecca, who's a YouTuber who reached out.

She's got 10 million YouTube subscribers.

Amazing.

She's a big star.

Channel's awesome.

And she's a fan of the pod and she had emailed and reached out and said, hey, I listened

to the pod.

Her, I think her husband reached out or her brother or business manager or somebody reached

out and said, hey, it's her birthday tomorrow.

She'd love to like meet you guys as like a birthday present and no, she didn't say you

guys.

Okay.

She said whatever she said, but she put both of our email, they had both of our emails

on there.

They have like holler at the hustle.com, which I don't know if that's a real email or not.

I went back and looked and it's holler.

Maybe it's even spelled wrong.

I don't know.

Is holler your email address?

No, that's not my email address.

Who gets that?

Maybe that's why I didn't get it.

Yeah.

I don't know.

I don't even know what that is.

I can tell by the word holler at the hustle.

I guarantee you made that up one day and we're like, yeah, years ago that was supposed to

be our help email.

Yeah, exactly.

I guarantee that came from your mouth.

Like just holler at me.

Like, we'll fix it.

Just holler at me.

Exactly.

All right.

Anyways, what was I going to tell you?

The other one, the other update is this guy sent me a screenshot.

He's like $10,000.

He goes, thank you for that idea.

I don't know if you remember, we had done an idea either here on Twitter about moving

bins.

This is a very simple idea, which is like when you move, you need these like packing bins,

just like these plastic heavy duty bins.

So you don't have to do boxes.

So you pack all your stuff, you move to your other place, you unpack it, you just return

the bins.

You pack these bins for the day while you move.

And I had like done the numbers.

I was like, this thing is kind of great.

It's like, okay, maybe you can't buy a property and rent it out, but you can buy 50 of these

bins and rent them out and you can make good money.

And so he emailed.

He's like, hey, it's been a long sweat.

Like I'm not saying it was easy, but you know, I'm at $10,000 made from these bins and thanks

for the idea.

I just really appreciate that.

That's, you know, it's kind of been a great side income for me in my city.

And I'm like, oh, this is cool.

Like that's, that's the best feeling of this whole podcast is basically if we throw the

ideas out there and then people actually run with them and make something happen out of

it.

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So let me tell you something about that.

First of all, that's amazing.

So have you ever been to the grocery store and seen one of those carpet cleaners?

Like, what do you mean, like a vacuum or something else?

Yeah.

So it looks like a vacuum, but it's like you push it.

You've never seen one of these.

Oh, like the heavy duty carpet cleaning, like more like a deep clean.

Yes.

And people rent those for like $200 a day.

You know what I'm talking about?

Yeah.

I know.

It's kind of like they could have a power washing or something like that before your

carpet.

Yes.

Okay.

So I was thinking, I was like looking at this and a lot of them have a meter on there

and they, and that's like the hours, the hours that have been logged.

So like they, it's like a dirt biker, like a boat where it's like, instead of saying

how many miles does it have on it, it's how many hours.

And so a lot of these things, a lot of these carpet cleaners, they can last for something

like five years.

So let's, I don't know.

Yeah.

Long time.

Yeah.

So I don't know if this is exactly how it would work.

But let's say three and 65 or there's 52 weeks at a year, 52 times 40.

Let's see.

I'm just doing it really quick.

260.

You're not doing public math, are you?

I'm doing it on my computer.

We don't do public math.

Okay.

So we don't do public math.

So a lot of these things will last like 10 to 15,000 hours.

And they rent out for like $200 a day, which comes out to be like, you know, $20 an hour.

I think buying and renting carpet cleaners is one of the greatest like banks for your

money.

When I went, I went to the grocery store and I just looked at, I was like, how much does

this cost?

And I looked at how much they cost to buy.

They cost like $800 to buy.

Right.

So this thing at the grocery store that I keep seeing all, I would see it all the time.

And then I, once I saw those, I would say to the people, I'm like, how often do

those rent for, uh, do the people rent them a lot?

And they're like, yeah, all the time.

They're always being rented out.

It's like one of the greatest things I've ever seen when I was like doing the math.

I'm like, this is brilliant.

This goes back to our teenage side hustle.

Like if you're a teenager, you have a teenager, just get one of these and then teach your

teenager how to bake like kind of like one page sales letters and Yelp ads and basically

just drop the sales letters in, uh, you know, under everyone's door, uh, every month.

So you're going to print out a hundred of these, put them in your neighborhood and

just say, Hey, Hey y'all, I live over here at 37 Terrace Woodway and, uh, I bought this

cleaner.

It's amazing.

Here's the before and after of my carpet, but you know, I'm not going to use this.

You know, I only needed to use it once and it made such a big difference, but I still

got the thing.

If you want it, I'll rent it out to you for 40 bucks.

Just text me here.

I'll bring it to your house.

If you want your carpet clean.

And if you want me to do it for you, I'll do it for 150 and you know, just do that.

I'm like, that's such a good teenage side hustle, uh, because you know, you'll learn

sales, you'll learn marketing, you'll learn a little bit of like unit economics.

It's just a little way to get kind of make your first dollar.

I think making your first dollars massively underrated.

Like I didn't make my first doll, my first hustle dollar where like not like a job where

I was sitting at a cash register all day, but like me creating a product and selling

it to somebody.

I didn't do that till I was like 19.

I'm sure you did it earlier because I think you were flipping stuff on eBay or something.

I think you were more of a hustler early on than me, but I didn't know until I was 19.

Yeah.

But eBay, eBay doesn't feel like the first dollar though, maybe it does.

You had the scheme.

It's not a job, basically.

Like you're kind of like first dollar out of business and in high school, but by the

way, 19 is very young dude.

Actually, maybe it was later, I guess, because I just, I thought you were going to say like

30, 21 or 22 is right when, right after I graduated.

And so it's probably 22 actually.

And so like, you know, I wish that that 22 was 12.

I think that it's like learning languages or, you know, like working out like the earlier

you learn these core skills, the better.

And so, you know, if you, if you're sitting there and you, even if you're 29 right now,

39, whatever it is, and you're at a job and you've just never done this, I really encourage

you to go make your first dollar as a side hustle as a business, make a product or find

a product and sell it.

And it's surprising how it'll kind of like change the way you look at things.

Yeah, I agree.

That's what I told Sarah when she was doing her course.

I'm like, if you just get make one dollar and it's going to change your life.

Can you tell me about this con guy?

I love this guy.

All right.

This is the Billy of the week.

And by the way, by the way, we should have been pop on Ben, Ben, come on here real quick.

We got a new producer and one of the things I'm going to ask him to do is for a little

segments, make sure we do our segments like Billy of the week.

People love that segment.

We should do it.

And two, we got to have like a little sound, a little jingle, a little something whenever

we go to this segment, I think, and Ben, Ben's the host of the how to take for the

world podcast.

If you're not subscribed to that, do it.

He did those Edison episodes that we released about Thomas Edison, and he's also he has

almost 100,000 listens a month.

All right, Ben, OK, big dog.

I'm surprised you're even still here with that big number.

Not for long, Sean.

If you keep pumping me up like this, then you're not going to have me for long.

But I agree.

We'll get your heads not even going to fit in the zoom window.

We'll try out a sound.

We'll play something on this episode.

A little like Billy of the week jingle and see how people feel about it.

A million dollars isn't cool, you know, it's cool, a billion dollars.

So anyway, back to the Billy of the week.

So this guy, his name is Shahid Khan.

He's from Pakistan and he his story is kind of insane.

So here's the guy who moved to America at age 16.

His first job is a dishwasher for, I think, a dollar sixty an hour.

You know, so he starts making a dollar sixty an hour and today he's worth nine billion

dollars personally.

And how the heck did he do that?

So do you know this guy's story?

A little bit.

I know him because he's incredibly recognizable.

He's like he's kind of beautiful.

Like he looks like an animal, looks like a badass, looks like a badass.

Well, he looks like someone who's I built respect and fear because they seem formidable

and also they look like they like to party.

Yeah, he's got a fucking sick mustache, basically, that's his iconic thing.

He's got one of the mustaches that's like almost twirled at the end.

It's amazing.

So he looks really special is the way I would describe him in a good way.

OK, so what is his story?

So he he starts off dishwasher.

He's like sleeping at the YMCA.

And like, you know, now that he's super rich, he like donates millions of dollars

to the YMCA because he's like, dude, I used to sleep in here.

I used to hide in the YMCA and sleep because it was so cold outside.

And I didn't I couldn't afford like, you know, where I was supposed to live.

And so he made his millions by billions by building custom bumpers for cars.

So car bumpers, truck bumpers, car bumpers, that sort of thing.

So here's like how it all worked.

So he he graduates as an engineering student and he gets a job at this company

that does manufacturing for for bumper for car bumpers.

And he kind of like works his way up first few years.

I think he's there for maybe five, seven years, something like that.

He's eventually he's like kind of like leading the engineering operations.

And he's sort of like, man, this is so inefficient the way we do this.

We get all these different parts and we try to like jam them together

to make this car bumper and it's real heavy, it's really clunky.

It's kind of ugly.

And and I think the company was called Flexing Gate or later it was called

Flexing Gate, but he's he's working at this company.

And then he along the way, he's sort of like he's trying to convince the company

like, hey, we should change the design, but they're not really listening to him.

So he's like, all right, screw it.

I'm going to spin out my own company and I'm going to design my own bumpers.

And so he quits.

He takes I think he has $16,000 in personal savings.

He takes like a $50,000 SBA loan and he goes and he creates his own bumper

company, right?

And so he he starts trying to go get clients that are trying to go get

customers and he's getting, you know, some small customers.

And along the way, as he's making progress, he gets sued by his previous employer.

They're like, hey, you stole trade secrets and you're

competitive your competition now.

So like screw you, we're going to we're going to sue you.

And he's like, shit, they're way bigger than me.

I can't afford a lawyer, basically.

So I'm like, how am I going to fight this in court?

And I know their strategy, their strategy is going to be like, they just

bleed me out, right?

Like they're bigger than me.

This is going to cost both of us money, but they're, they have deeper pockets.

So he comes up with a strategy where he hires the cheapest lawyer he could find

just to sort of like stall the case.

And then like, so it's costing him almost nothing to continue.

It's costing them a lot of money.

They're losing a lot of money on this lawsuit.

And then he starts studying every night, like after the business operations

are done, he goes to the library and he starts studying law so that he can defend

himself in court because he hires this kind of like Saul Goodman, you know,

type of character and just, you know, wants to defend himself.

And so he starts educating himself.

And so he ends up winning the case.

And along the way, that company flexing gate was losing like $50,000 a month.

And so they were, their business wasn't very healthy.

So by the end, he wins the case and then he just ends up losing

this ends up, it takes the money and he has the money from his business

and he buys out flexing gate.

So he buys out the company that was suing him as like a kind of like a fuck you

plus a consolidation of like customer.

How much did he pay for it? Do you know?

I don't know the exact number that he ended up buying him for,

but you know, sort of like baller move going back there.

And he had designed this bumper that was like a slick kind of like one

continuous piece, so it wasn't a bunch of pieces put together.

And it was way more lightweight.

And so all of a sudden the car companies were like, oh, this is great.

We want to have a lighter weight thing.

It's better for fuel efficiency.

It's easier for manufacturing.

It's cheaper. Fantastic.

So they start going to him.

And so he starts getting like these contracts.

And there's like all these little sub stories in here that like,

I don't want to dive too far into, but like he wants to get the like Suzuki contract.

And so he hires a bunch of people who know to speak Japanese.

He starts learning all about the culture.

He like goes there because he's like, I have to go further than anyone else

is going to go to win this deal because I'm a no name brand.

But I have a great product.

And if I can make these guys trust me and believe in me, this will work.

So he lands Suzuki shortly after that, he gets the big Toyota contract.

Now, like as of today, I think he's basically making like every automaker's

bumpers, like, I think, you know, there's like 20 million plus cars

that have his bumper, something ridiculous, some ridiculous number,

like 30% of all cars use his bumpers.

And so, you know, the company does billions and billions of dollars.

His personal net worth has ballooned to where he he owns $9 billion.

He's worth $9 billion, I believe, as his personal net worth.

And he's done a bunch of other things.

So he bought the Jacksonville Jaguar.

So he wanted to own an NFL team and he tries to buy the Denver Broncos.

But at the last minute, the guy who was the minority owner had to write a first

refusal and like exercised it and bought the Broncos out from under him,

Stan Cronkey.

And so he's like, ah, shit.

But he became friends with the guys who are the people who own the Jaguars.

He buys the Jaguars and he starts doing some pretty interesting things.

So the Jaguars are kind of like one of the bottom of the barrel teams

in the NFL.

They never win.

And they're still not great, right?

They're not great.

They've never they've had like very small windows of time where the team was good.

But it's never like a high profile franchise, really.

It's like one of the small market.

And so he's like, OK, how do I play the game?

So like, how do I use this to my advantage?

So he's like, all right, ticket sales are low and he starts to dig into why?

It's like, ah, it's just so expensive to come to a game.

The average fan is priced out.

So he does something like pretty radical.

Like he he he made it where any fan can bring their own food to the games,

which is like the opposite of what every other stadium tries to do where they're

like, you know, low ticket, but then we'll charge you like $30 for a hot dog.

He was like, bring your own food.

And what ends up happening is ticket sales go up.

And I think food revenue went up when they got to the stadium.

Like, you know, some counterintuitive result like that.

And, you know, he started doing a bunch of other things like he put a fantasy

football tracker in the stadium on the scoreboard.

He's like, oh, fans, you know, they're not just here to watch the game.

They're here for entertainment.

And part of their entertainment is their fantasy team.

So he like would show your points while you're while you're there.

And people got a kick out of that.

And he like pimped out the locker room for the players.

He's like, I want to have like the best locker room, very similar things

to what Mark Cuban did with the with the Dallas Mabs, by the way.

So similar sort of playbook.

He now owns a W.E., which is like a head to head competitor with W.E.

Like Vince McMahon's thing.

So it's like a wrestling wrestling thing.

He's got this crazy yacht called Kiss Smith.

I don't know how much this yacht costs, but to rent it costs 1.2 million per week.

And that excludes food, fuel and dockage costs.

And so like, you know, Beyonce and Jay-Z rented this thing out for their Italy vacation.

I think it's like a 200 million dollar yacht that he rents out for a million dollars a week.

Dude, that's nuts.

What are you? What's your biggest takeaway from him?

I just love this sort of like, I mean, this rags to rich a story is kind of like amazing.

And I think it's it's inspiring.

And so I think there's a lot of people who who could do this.

You're in a company, you see things done inefficiently.

And if you had the guts, you would basically be able to spin out and like,

you know, your own competitor inside and out because you were there as a leader.

And so you know where their weaknesses are.

You know what the customer needs are.

And you know, if you start to chip away, like you can make a lot more than you would

ever make climbing the corporate ladder there.

And then I love some of the like atypical bets that he was making or moves

that he's making, like going into wrestling.

I think it's super interesting.

Most people don't think about that or go there.

There's no way that will work, by the way.

There's no. Well, I think it's already made made quite a bit

because he bought he bought this and I think he bought the thing for dirt cheap.

And there's just like, there's always a perpetual number two to WWE.

So he doesn't need to become WWE, right?

Like, yes, there is a long shot bull case where, you know, he ends up overtaking it.

But there's always been a number two, like WCW back in the day or like, you know,

the local, the local shows and whatnot.

And so I think that there's a lot of money in even being like a really strong,

credible number two.

And I think WWE ends up buying all their competition.

And so he might end up flipping it to them someday.

But it takes like some deep pockets.

So it might fail, like, you know, a lot of things.

That's OK, though. I like these types of bets.

It's inspiring to me, like a guy like this.

Yeah, I think it's really cool.

I'm reading the there's an awesome article about him in the New York Times.

It's an old one. It's about from 2011.

And basically it says, Jaguars buyer had his eyes on ownership franchise

and the dream has come true.

And he talks about, like, how it's been his dream to do that.

And the whole like immigrant, you know, like this was like the to me,

this is an American things to own a team.

And I think that's really great.

So anyway, I think he gets a lot of racism stuff, too.

By the way, I was reading about that, like in Jacksonville,

there's a bunch of ticket holders who canceled it because they've an American

didn't own the team now and he's like, dude, like we are Americans.

But, you know, so I think he's even, even, even still, you know,

still fighting certain battles.

Yeah, I did, of course.

And I dig this. This is a good one.

I feel like every billy of the week that we've ever done is like basically an immigrant.

There's definitely a recurring theme here.

We got to do an American Billy, a born and bred American Billy of the week.

No, I like the immigrant stories.

I prefer those.

Let me tell you about a cool app that I found.

Well, it's a web app.

So a website is called fuck you pay me.

And so the you are the URL is f y p m dot v i p.

It's kind of confusing, but I just sent it to you and so fuck you pay me.

So basically what it is, it's the it's kind of glass door slash yelp for influencers.

And so if you are an influencer, you can log on and you can see which brands

are easy to work with and how much they pay and people want to work with them again.

And I think this is interesting for a couple of reasons.

The biggest one is, well, like this is cool.

But the second reason why I like this is because these types of businesses

I actually think are incredibly easy to set up.

And if you could start getting reviews and if you could start getting people to use it, very valuable.

So basically this website, I don't know what it's built with,

but it's probably a WordPress, like a login or something like that.

Like very, very, very simple stuff.

You could build this in like two or three days and there's another good example of this.

And that that's called VC guide.co.

So we're talking about influencers and venture capitalists because that's in our world.

But have you ever been a VC guide.co?

Yeah, I've been to it. Yeah.

Okay, so it's the most basic looking website you've ever seen.

And it's just a list of names and people vote on and or leave reviews on different venture capitalists.

But anyway, I think that this is a really, really cool business and I love this idea.

There's another one that I was looking at called niche.nich.com, which is not small,

but they like, it's the same type of thing, but just they do it for schools.

And so I think that there's a lot of really cool businesses that could be built with this model.

Another one that I think could exist in similar to influencers is like basically all the publishers out there like Bustle,

they pay freelancers by the article or by the word.

And I think that you could, if you wanted to, you could do a price per article for publishers.

You could do how much anyone pays for anything basically in terms of freelance work.

And so anyway, I think this is a cool business.

It's called Fuck You Pay Me. I think it's awesome.

Yeah, I think this is cool as like a, I think it was started by a couple of influencers, right?

Yeah, but I don't remember their name.

Yeah, so I think it's a good, scratching their own itch, right?

Like at some point they get tired of working with clients that don't pay up on time or try to renege on the deal.

And they say, look, if we band together, we could do this.

And they already have a network of other friends who do this. They have trust.

They know the problem.

So I think that's a great niche business to start.

And if you're in a world like in an industry,

I think these are actually easier to build.

Like for example, if you are in the automotive world, automotive manufacturing,

and you have 50 friends who work in that business,

you could pretty easily kind of get this going.

And it becomes addicting.

I remember, I'm not on VC guy.

Thank God, I'm not a VC. I do invest.

But like, let's see, are you on it, Sean?

You start checking your name all the time.

Yeah, exactly. You want to know what are people saying about me?

Yeah, you check it all the time.

And so anyway, I think like they're, I think these are really interesting.

And this is kind of a cool one.

I have a super quick idea. I'll just do that's related to this.

I saw this company. I should give them a shout out. I think pump.

And what they're doing is actually pretty cool.

It's, you don't like investor.

So you wrote great investor updates.

I used to be on your, I wasn't an investor in the hustle,

but you used to send me the updates.

I don't know why it's just cool. Like I could see it.

And you wrote really great investor updates.

Like it was clear.

It was like just the right mix of like the info you need,

not too much and not too little.

And you had like a clear ask if you needed something.

So you're getting some value.

Dude, I see a lot.

I see a lot of companies using that same template.

I don't know if I stole that.

If I took that from someone or like,

you like Kevin Lee from the ramen company,

his updates look exactly the same. I don't know what it is,

but that, that style, I feel like is everywhere now.

Yeah. I don't know where you got it from, but it's great.

I wish more of the founders I invested in would do it because

mine don't do that. That's how I opted.

They're either like ultra detailed.

It's like we hired this engineer and this person and they used to work here.

It's like, all right, I really just, okay, I'm glad you did that.

But like, what does that matter to me?

Like it's two in the weeds for where I'm at to help your business.

And then they'll leave out like, here's how many customers we have

and here's how much money's in the bank. Here's what we need.

Here's where our goals are.

Like they'll leave that out,

but they'll go into like ultra detailed, but other stuff.

So anyways, I think in general investor updates take a lot of time.

They're really healthy practice,

but they're sort of like writing books right now.

It's like you do this thing once a month or every couple of months.

And you write it, take some time to read, take some time to write.

And I saw this company pump that was basically just saying take your cap table

and it lets you do like Twitter sized updates about your company.

So you could just like post a photo of something cool that's going on or a chart.

And it's just like, what's the URL?

I don't know the URL.

I think the brand, I think the app or the company's called pump.

I think it's, it might need to be public.

I might have to bleep it out, but I was looking at it as a potential investment

because I really liked this idea.

I think that updates that are more frequent.

We'll actually be more transparent.

We'll actually be more useful.

It'll be more easy to read, but easier to write.

It'll get more interaction between the investors and the founder

because I can just hit the like button or I can just write a quick reply.

Like looks awesome or have you talked to this person?

They're doing something cool or check out this.

And I think this is actually a way better way to do investor updates.

It's basically like a private Twitter feed for just you and your investors.

And that expectation of a bite sized bit of content is great.

And it's on the play, play store.

I don't even know what the fuck is a play store.

Is that like, uh,

That's cool.

Android?

Dude, I don't fucking use.

No, I don't know anything about that.

I'm looking at it now.

That's the craziest thing I've ever heard.

Dude, I've never been on the play store in my life.

Dude, you try to pay this like blue collar every day, Sam.

And it's like, what is Android?

I, I, I, I'm sorry.

I don't know one person that uses Android.

Do you?

Of course.

I don't.

Like developers use it.

No, I don't.

I'm out of the.

Andrew's great.

Has a great camera.

The pixels got an amazing camera.

It's amazing.

Dude, I don't know one person like closely.

I thought just saw everyone.

Except if you have Android and you're in my group chat,

you're out of my group chat, bro.

Like you're killing the group chat with your inability to like send pictures

and, and all that.

It's horrible.

But I'm looking at pump.

It's also in the app store.

I actually think this is cool.

There was this other company that people were, were, were saying was going

to be really cool.

I forget the name of it.

You might remember it though.

And it was like how to collaborate with your investors better.

What was that called?

It started with a C.

Cabal.

I think that's the one.

C A B A L.

I saw Cabal.

It seemed okay.

This seems way, way interesting.

I think this is better.

Cabal has a bunch of like cool people using it and invested in it.

So it might have like the important people doing that.

But, uh, but yeah.

How did you find this?

This product better.

Zach, my sketch.

How did you find this?

I helped when Zach found this one.

Uh, for, uh, for Oz found the Billy of the week and sent it to me

because he'd been on the guy's yacht and sent me a picture of it.

And it was like, you got to feature this guy.

Uh, it's a lot of my ideas don't come from me.

Wow.

No, that's amazing.

Um, I would, I would invest in that company.

Yeah.

I think that's really cool.

All right.

If you're a founder, hit us up.

We want it.

We want to invest in that.

All right.

You want to do one more thing or you want to save it?

We should save it.

This episode is going to be a little crazy.

Oh, um, do you want to talk about my influencer update?

Yeah.

You're like, let's save it, but I want to talk about this.

Uh, well, cause this, that's actually not important.

So we can hide it.

This is actually what I was going to start with cause I found this

hilarious and awesome.

And I wanted to know what you're actually doing cause like you said

it as a joke.

So Sam texts the other day.

He goes, I think, I think you were joking, but you're like half serious.

No, I was not.

You were not serious or not joking.

I think I would get more serious than joking.

So Sam texts, I'm thinking about stopping, trying to be a business

influencer and just go to be a fitness influencer.

I don't know if my face is good enough though.

So then I'm like, okay, just kind of random, funny text.

Didn't think much of it.

And then you sent me this link to this Reddit post where you're like,

my fitness journey.

You're like, here I'm at, you know, 12% body fat and here's my photos

and here's what I'm doing.

I'm like, oh shit.

He's actually trying to do it.

So what is this?

What are you doing?

So did you see my Instagram thing?

The video?

Yeah.

I saw your video of your like transformation.

Yeah.

I think it's cool.

I love exercise.

I love to work out and I'm a little bored of just business content and I look up.

So you want to know what I, we're going to talk about this next episode,

but here's what I do late at night, late at night.

I go to Instagram and I love watching videos of ripped guys stretch.

Do you ever watch?

No, no, I never do that.

I definitely have never done something like that.

Dude, there's these guys.

This is like getting really popular right now.

There's these dudes who they do calisthenics and they're like sitting on

like these bars and they like move their legs above their head or they,

they like do the splits or, and they're not like jacked like dudes,

but they're like skinny-ish, very flexible.

And I'm like, this is the way to live life 100% to be skinny and flexible.

And there's, I just, I just in my head, I'm like, they're just stretching

all day and filming it.

That seems awesome.

I can do that.

And so that's kind of like how I want to live my life right now is I like

watch these guys do like, you know what your thoracic, thoracic spine is?

Yes.

Like your mid-back basically.

So like it's upper back.

So because like we sit hunched over, like everyone's got like a hunchback kind of.

And so the thoracic, it's like, I think it's really good to stretch.

And so I just watch videos of guys stretch their thoracic spine.

I love Nick Baer.

Nick Baer was this huge beast of a guy who came on our podcast

and he has this like pretty cool business and he just like runs marathon

and lifts weights all day.

And I see this and I'm like, that sounds awesome.

I totally want to do that.

Also additionally, I'm a little, I got a little, once like we sold the company,

I got a little depressed because I was like, I live such a soft pussy life.

Like I don't have any real threats in my life.

I never have to fight.

I never have to get like, I never got to go hunt for my food.

I never am like afraid of getting eaten by a line.

Like I need some action and adventure.

Yeah.

I'm too comfortable.

And so I was like, this fitness thing seems cool.

Like let's just learn how to box or let's just do something like interesting

and just document it.

And I've loved it.

And so I am not joking.

I think I might do this.

But when you say might do this, what does that actually mean?

You're going to try to literally become a fitness influencer,

meaning like you want to be Sam, you know, Sammy Hamstrings,

who's got like amazingly amazing hamstring stretches.

They're like, what, what do you actually want?

What is the goal?

I think I could build a large following.

I don't, I besides like checking other people's pictures,

I don't post on Instagram at all.

And for some reason I have like 5,000 followers.

So I think that's a good base.

I think I could build up this like reputation as this like fitness slash

business type of guy.

Okay.

Fitness slash business.

But you're talking specifically about stretching or no,

any, any fitness is fine.

I'm going to focus on boxing and weightlifting right now because that's

what I love.

But I think stretching is like the way to go.

Yes.

Like there's so many people who Google different stretching stuff.

Dude, I'm telling you this, this whole mobility movement, it's huge.

And how committed are you to this?

I mean, I work out constantly.

No, no, to the influencer part.

I know you're committed to doing the fitness stuff.

I haven't decided how committed I am because what was the reaction to

your Reddit and Instagram thing?

Cause that probably just gave you a bunch of jet fuel of motivation to

keep going.

Well, it was good.

I mean, the Reddit, the thing that Reddit was interesting,

I just posted on a subreddit called guess my body fat and like people,

but then I wasn't caring about that when I told you what I was

caring about is that someone said your body fat is probably this.

I don't know about Sean Purries.

And I was like, oh my God, that's crazy.

I would like recognizes us.

And so, but the Instagram thing that I posted, it got popular.

But the thing is, is that I actually think that like getting famous on

social media is really cool.

And also it will make you very unhappy.

And so that's my biggest thing.

The biggest thing I'm nervous about is like, do I actually want to

spend time on this and go down this like, yeah, he didn't stick,

you know, dedicating my life to something that maybe isn't actually

that cool or important, but it does seem kind of neat.

So anyway, that's my rant on becoming a fitness influencer.

I think I could do it.

I don't like have girl next door, like a girl next door body.

You know what I mean?

Like definitely.

That's so true.

It's like you're not unachievable, but you're also impressive.

So it's like, ah, yeah, I'm into it.

But I feel like with enough work, I too could be there.

And he's a regular guy.

I got girl next door abs.

Like, you know, like you can do it too.

And you have been doing it, by the way, you look great.

Well, I'm trying, but I'm far behind where you're at.

And so like, you know, yeah, but I had a head start.

It would have been fun if like when I saw you post that thing,

I was like, oh, damn.

Okay.

So I've been doing this for one year now.

So I have to do this for a while.

Okay.

Let me see.

You know, it sort of put into perspective like actually the girl,

the guy next door thing you said is so true because that's

actually the feeling I had, which was I was like, you know,

when I look at random people on Instagram that are really ripped,

it doesn't do anything for me because I'm like, well, I'm not

trying to do that.

I'm not trying to be a gorilla.

Like I'm not trying to like have 19, you know, 19 abs,

but like four, four nice abs.

That seems like both achievable and desirable to me.

So I actually think you're onto something with this guy next door vibe.

So this is my, this is my thing.

I might just translate that to like getting shredded and being fit

and like living a long, healthy life.

That's why it's interesting to me.

Also the same way that whenever you post stuff,

like people send you free shit like that drink company or like,

you know, you have, you have a lot of like people who email you

with amazing opportunities.

It would be cool to get that for a workout related stuff.

So that's one of the reasons why I want to do it.

All right.

Did I show you this?

Have I shown you this?

It's, it's an axe.

I'm holding up an axe for those who are just listening,

not on the YouTube channel and it's called chop fit.

So this guy sent me this speaking of being fit.

I don't get shit.

I don't get anything.

Bro, there's a method to the madness.

I think we asked for it or we told him, like I saw this thing

and we messaged him be like, Hey, this is awesome.

He's like, Oh, I'd love to send you one.

It's really what I do.

I basically just have a bunch of DMs that are for products.

I think are cool.

And I just say, yo, chop fit looks dope.

Congrats.

You know, like something like that.

And they're like, Oh, thank you.

That's amazing.

And I'm like, yeah, I would love to try it.

Yeah.

I'm excited to try it.

And then they're like, Oh my God.

I just let him fill it in with like, yeah, here you go.

Anyway, so he sent me this.

So it's a waiting at the website.

It looks amazing.

So it's basically Peloton.

The reason I'm showing you this is because it's like you would

just a sledgehammer.

It's, yeah, but it's like more, there's two of these.

So you get two of these.

So you have two of these to work out with one in each hand.

And it's sort of like a Peloton, but like, okay, like I like

the idea of Peloton.

I like the idea of guided classes, but I'm not into biking.

Like I don't love biking.

I don't love running on a treadmill.

So like I have the Aquabag boxing bag in my garage because

I love hitting the Aquabag.

It's like super fun to me.

I love Aquabag.

So that's really cool.

And then this is the new toy I'm starting to play with,

which is like, I like swinging this thing around.

There's something that feels fun about this.

It feels like I'm about to like kill somebody.

And you can get a pretty sick core workout with this thing.

And like kind of, it also works the forearms really well too

because you're holding an axe, which is like, if you've ever

seen like a lumberjack, those guys arms or their forearms

are insane.

Do me a favor tonight or tomorrow, whenever you're going

to go work out again, just do it shirtless, do it outside

in the sun and take a video of you doing this and post it on

Twitter and I promise you it'll get at least 25,000 views.

People are going to like comment to you and it's going to

comment about you and it's going to feel awesome.

You're going to become a fitness influencer too.

I work out with no shirt every day in the sun every day.

What I don't do is record the whole thing.

I take snippets because I'm, I'm going, you're going from

fit to really fit.

I'm going from fat to fit.

And so there's a big difference.

You got to be strategic, right?

Like you don't want to just post a before.

It's got to be like slightly impressive or it's got to be

a long time.

It goes from shitty to like, oh, that's really good.

You don't want to go from shitty to okay.

So I'm storing up my ammo for the Epic montage.

You're like right now, you're like, there's like before

and way before.

Yeah, exactly.

And so I, I'm a good before photo now, but I had a way

before that I've been, I had been working towards.

I'm not after yet.

So I'm, I'm waiting for the after now.

Maybe that's a bad move.

Maybe I should be posting everything, but I think it has

a bigger impact.

If I do the before and after, because it should be

impressive when you do it.

Okay.

Well, this is the episode where we've just decided we're

both going to become fitness influencers.

I think you should post a picture.

I don't want to be a fitness influencer, but I do want to

like do it to myself.

I've never done this.

I've never been somebody who's like ripped.

And so I want to do it.

If you start posting, if you start posting the reason why

one of the reasons or another reason why I'm doing it is

I said out there, I'm going to, so right now I weigh

203 pounds and I'm probably, I'm 12%, maybe 14% body fat,

which is okay.

That's pretty good.

I said, I put it on there.

I want to weigh 185 in three months.

And a lot of people saw that.

And now if they see me out there eating like an idiot,

they're going to like confront me.

And I think that that accountability is actually really

good.

No, like, like, like my in-laws saw, you know, saw me

and they're like, Oh, we, you know, we're not going to eat.

We're not going to, we can't go to this place for dinner

anymore.

Right.

You know what I mean?

Like that type of thing.

All right.

Ben, how did we do with this?

This one was weird.

Okay.

All right.

Nice.

What was the weakest part or might have just been

forgettable.

It was weird, but I think people are really going to

like it.

I think people like weird.

I actually think the body influencer stuff was really

good.

8.5 out of 10 overall.

The weakest part was, I would say probably the middle

talking about like water bottles and stuff like that.

That was interesting, but just the weakest.

The strongest was like the energy audit stuff, time

tracking, sleep talk, like when you guys work.

I think that was super strong, started super strong,

ended super strong when talking about your like fitness

journeys.

Love that.

All right.

Good.

The Sam Hose Water thing was by far my favorite part of

the whole episode.

Is that a real thing people used to call you hose water or

that was a figure of speech?

No, but I used, I used to drink out of a hose.

I love hose water.

Are you considered funny?

Cause I find you really, really funny, but you're funny in a

surprising way.

And I feel like you think you're funny, but almost that

other people don't give you credit for being really funny.

I think that I'm not that funny.

And I think most people don't think I'm funny.

Really?

Oh, I feel like you know you're funny.

I think people, most people do not find my humor to be, I got

like a normal McDonald's humor.

You either into it or you're not.

So everyone has like the background that, that joke that

Sean told of Sam saying, I'm going to own a lake someday.

He posted it in Slack and then like badgered us like five

times afterwards was like, did you guys see that joke?

That is pretty good.

I thought fuck.

And then, and then we were like, yeah, it was good.

And then Ben comes in, he's like, Sean is really funny when

you said this thing and Sam was like, what the hell dude,

my lake joke was way better than that.

Oh my God.

This, this makes our life sound cooler than it really is.

Future owner of the Lakers, future owner of a lake.

All right, we're out.

Machine-generated transcript that may contain inaccuracies.

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) discuss Brumate, the company that scaled to $20M without a single employee, how F*** You Pay Me is helping influencers discover what they’re truly worth, how to do an energy audit, and much more.
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* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel
* Want more insights like MFM? Check out Shaan's newsletter
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Show Notes:
0:00 - Recapping Rob Dyrdek and when to work to be most productive
10:35 - How to do an “energy audit”
12:50 - Brumate - the company making $20M with 0 employees
17:40 - Companies making businesses selling water bottles
19:45 - How MVMT sold for $100M+
21:50 - Shaan will start a coconut water brand with you
26:47 - Carpet cleaner businesses - the perfect teenager side hustle
29:35 - The life-changing power of making your first side-hustle dollar
31:40 - Billy of the Week: Shahid Khan
40:55 - F*** You Pay Me - how influencers are getting paid
44:00 - How to make better investor updates
48:00 - Sam’s update on becoming a fitness influencer
54:25 - Why Shaan gets free merch and Sam doesn’t
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Links:
* vcguide.co
* F*** You Pay Me
* MVMT
* Brumate
* Cabal