My First Million: Drunk Ideas: Only Fans For Therapy, A Secret Bookcase for your Phone, and More

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Back to the show.

Dude, this is genius.

This is hilarious.

This is not even a good, bad idea.

This is simply a good, good idea.

All right.

So we're here.

We're going to do a fan favorite, The Drunk Ideas episode.

This episode started when I had some business ideas that I'll admit it.

I knew they were bad, but they weren't all bad.

They were bad good.

And bad good is a separate thing altogether.

Bad good.

How do you explain bad good?

You know what I mean when I say that, right?

Yeah.

It's like the lady who sells farts in a jar.

Like when you're telling someone about it, you're like, that's stupid as should I've

ever heard.

And then she makes $500,000.

Have you seen that lady?

Yeah.

Yeah.

This idea is like the beefy five burrito at Taco Bell is bad good.

And so, so, so basically these are ideas that I know are not great, but there's some nugget

of gold in them.

There's some truth to them.

And so they need to be said.

And so, you know, I think being drunk is like air cover to saying some silly, stupid things.

Neither of us.

I don't drink.

Sam doesn't drink.

When's the last time you drank like 10 years ago?

Eight years ago.

When was the last time you drank?

Well, I'm not like, you know, I don't have like my sobriety coin or whatever the hell.

Like I just like, I just generally, I generally don't drink.

It's not like a.

I'm not a dork like you.

I didn't have a problem.

Yeah.

You should lie and say you did.

No, no, no, I didn't have to overcome this.

I just kind of got older.

And the best drunk idea last time that I still think about it all the time was called the

really long distance girlfriend, which was a service where you just text a lady and she

just becomes your companion, but you never actually see her because she's just a really

long distance girlfriend.

And she's the best kind of girlfriend.

She's only supportive.

Why?

Because she's paid.

That's it.

She's paid to be great.

And so you don't have to.

And you don't have to be great.

You don't have to be a great boyfriend.

She's just a great girlfriend, but at a distance.

And so she's a really great girlfriend for like a lot of people and, you know, I should

set up a call center in the Ukraine because I think that idea still has legs.

All right.

So let's do we.

So this time, last time it was just me.

This time we both were supposed to do this.

How was this for you?

I'm good at these silly ideas.

How are you?

Dude, it was hard.

I've got a few.

But some of them are actually like good ideas and some of them are not even that funny.

But I've got a couple.

I've got a few.

But I want you to start.

So you only have good, good ideas or bad, bad ideas?

No, I've got a couple of good ones.

Most of mine are things that already kind of exist and I'm shocked that they work and

I have what those are.

All right.

All right.

And so, all right.

So pitch.

Well, we're going to pitch each other these.

I don't know what yours are.

You don't know what mine are.

We're going to pitch each other these and then Ben, producer Ben, young, powerful producer

Ben, man of God, Ben, Ben who can still dunk and we're going to see it this weekend, Ben.

He's going to be the judge at the end.

You're going to give us the best and the worst ideas, you know, you can give us the winner

and the honorable mention.

I'll go first.

Can I go first?

Yeah.

You're going to end up going first and second and fourth and fifth probably.

Yeah.

It's like a fantasy draft where I'm three of the teams.

Okay.

So, all right.

The first idea Sam, it's called hideaway.

I'm going to ask you a question.

You need to think of the scariest things in the world.

Maybe you're thinking about snakes, maybe the public speaking, the right that's we've

heard those studies, but public speaking is sort of silly.

Nobody's actually afraid of public speaking.

They're afraid of public humiliation and there's no greater humiliation than digital humiliation.

I'm talking about you're in a work presentation and you try to share your screen and you still

got a tab open from last night, you know, that's that's public humiliation, but the

worst one is if somebody just takes your phone and opens it up and you don't know where they're

going to go with it.

Oh, yeah.

You don't know what they're going to open and the most, I think the most.

And like when they go to your browser in the first letter they're going to type in starts

for the P and you're like, what's going on, Bill?

What's going on, Bill?

Please let me have Google PBS recently.

Yeah.

And so, so what's the definition of pork chop?

Yeah.

That's what I wrote.

So what hideaway does is it takes the sensitive parts of and this is our first product, right?

We're really all about preventing digital humiliation, but our first product, our keynote product,

the iPhone of our mix is a private camera roll.

So it's actually going to combine two of my favorite ideas.

So one, we solve the pain of somebody taking your phone or you're trying to show them a

photo, but you're scrolling through your camera roll of all your photos, which is ridiculous,

a ridiculous invasion of privacy.

And one of my favorite ideas, something I've always wanted growing up was in a movie, you

see those secret, you know, rich people have a room in their house with a secret bookcase.

Yeah.

So they, you know, they pull the fourth book on the second shelf and a secret door emerges.

So it's that.

It's a secret bookcase.

It's a Murphy door for your, for your phone is hideaway.

And so what is it?

It's basically a camera and a camera roll that is private and kept separate from your

main camera and camera roll.

So you open up the app, it's disguised to look like a harmless app.

It looks like an Amazon Kindle app.

It's like a bookshelf, but only when you tap the third, seventh and eighth books, does it

flip over and it's a camera and then that that camera roll is for your eyes only hideaway.

That's the idea.

It could be a calculator app.

It could be a book, book reading app.

It's got to be something that looks harmless that even if your parent looked over your

shoulder and saw, oh, my son is just browsing the latest books.

He's just doing some quick calculations.

They don't know that you're actually going to your secret camera roll.

All right.

What do you think?

All right.

Let me, let me elaborate a little bit on this.

So do me a favor and you're on your computer, go to search photo vault app.

Okay.

Photo vault app is the first result at Apple.

No, no, the first result I see is private photo vault pick safe.

And it's literally the icon is incredible.

Hey, you, you tube guy, put the icon of this on the screen.

It's a Manila folder, but Photoshopped onto it is a giant key lock and the key is just

going directly through the middle of the Manila folder, which is incredible.

So this app, it's been reviewed 807,000 times and it's 86 in the app store.

This app has been around for a while and I've looked into it a fair bit.

The founder of his name is William Sidwell Sidell.

He's based out of Vegas.

I can't find much information about this company.

As you shouldn't.

Yeah.

He, he, he, as I shouldn't, he's done a good job, but I believe he's one of the only employees

because I can't find anything on LinkedIn and an app that's been reviewed 800,000 times.

I mean, it must have been downloaded tens of millions of times and they have a premium

version and the premium version they like, it does the premium versions like 50 bucks

a year and it does and it stores photos and stores documents and stores all this shit.

But what it does is like it makes your, it makes the app look like a game and you have

to do photo ID and then type in like three different passwords in order to get to just

the photo vault password.

It's pretty interesting.

And this app, I've not seen a lot of people online talk about it, but it's kind of a jugger

nut, man.

It's been around forever.

I have to imagine that pictures is one of the most popular category in the app store

and this has been ranked 86 or it is 86 now.

And I bet you this has been ranked like that for a long, long, long time.

It's crazy the amount of reviews.

This is incredible.

So you know, so if you go to the Google Play store, it'll tell you the right download range,

right?

Apple doesn't do that, but on Google Play, this has been downloaded at least 10 million

times.

That's 10 million plus.

It's above 10, but less than 50 million.

That's that range.

And that's just on Google Play, let alone, I mean, you know how I feel about Android.

So we know, you know, I'm already, I'm already thinking if Google Play, if Google Play is

at 10 million, you just, you know what my boys on Apple are doing.

And by the way, I don't know why I said that.

There's a guy in the YouTube comments is always like, dude, Sean's always, Sean's always got

a comment about Android.

He just has a laughing emoji.

So I decided to make that my thing, but I don't really have anything against it.

But for the record, I do.

All right.

The key feature of this that I didn't have in my pitch, decoy password.

Yes, it has that.

So sometimes a nosy person wants into your private photo.

We give you a dummy password that will show you just a random set of safe images and they

think they got in.

This guy thought of everything, bro.

This is amazing.

Dude, it's fascinating.

So let's just, if we assume that Google has 10 million, which would mean that Apple probably

has five times that, right?

So 50 million.

He's probably has 50 to 60 million downloads ever little aggressive, but okay.

Yeah.

Well, if Google is 10 million, right?

You said it's at least 10.

Why would Apple be 10?

Why would Apple be five times more?

There's more Google users.

There's more Android users.

Well, then maybe my math's fucked up.

So let's just say it's equal.

Let's just say, let's just say that it's 20 million.

You don't have to bleep that.

He did that with two G's.

Fugged up.

Yeah.

Two G's.

In fact, if your kids are in the car, turn the volume up.

That was fine.

What he just did.

So yeah, it was good.

Like fuck this shiv.

It's good.

So like if he has 20 or 30 million downloads, do you think it's, I don't really remember

like app conversion rates.

Is it crazy to think that he would have a 3% conversion?

Is it crazy to think that you'd have one million paying premium users?

Not crazy.

Not crazy.

So it's $40, which means this guy has probably gross in the lifetime, 40 million bucks from

his premium version.

Let's just put it this way.

At the bottom of the page, the copyright 2011 to 2020 says it's from legendary software

labs LLC.

And I just got a call from the state of Delaware and they said, there's never been a better

named company.

That company name was perfectly appropriate.

We've reviewed it.

We triple stamped the double stamp and that was correct.

This is a legendary software and my drunk idea is validated.

All right.

You're up.

All right, I found something that it seems like it came out of a drunken like bar hangout

one night.

So do me a favor.

Go to santasclub.com.

Santas club.

Oh God.

Is this, are we going NSFW here?

No, it's safe.

It could go either way, but no, that's actually.

Everything's safe for work now.

We're working it from home, bro.

Like that thing needs to be gone.

All right.

So I'm here.

Have you seen not, not safe for life on Reddit, I go to these forums and some of the stuff

are tagged, not safe for life.

And it's hilarious.

It's a pretty, like it'll be like someone popping a zit and it says not, not safe for

life.

Okay.

So I'm on Santas club.

There we go.

Thank you.

So Santa's club.

It was started in 2020.

This guy named will evilsizer started it and each year about 15,000 people come to his

site and they spend around $75 and it only, this business only operates two months out

of the year.

Oh my God.

This is genius.

If you go to the website, what you're going to see is like your typical looking Santa

Claus in a studio and he, you get to spend 15 minutes and you do a virtual Santa sit

on their lap, ask what you want for Christmas, type of thing for only 10 or 15 minutes.

And he's got like a studio probably in Nevada where instead of cam girls, it's just fat

Santas and he makes according to the, I read some articles about it in the first year,

he had 15,000 visits and prices range from $35 to $75 per visit, which means he's doing

around $500,000 to a million dollars in only two months.

And if you go to the website now, he's got like a presale.

It's 100% sold out.

You can't buy anymore.

The guys got to go get more Santas dude.

This is hell.

This is genius.

This is hilarious.

This is not even a good, bad idea.

This is simply a good, good idea.

So I like this.

I think I kind of like a little bit better cameo for, for Santas.

So I'm going to, I'm going to give you, I'm going to give you a little side dish there,

which is Santa for cameos for Santas or Santa for cameo.

In fact, Steven, he came on the pod.

I think did he come on the pod?

Former dude guy built cameo.

He needs to just implement this new cameo this holiday season.

Well, this is, it's very clear Santa Santa's club.

They just got to get the knees to bunny, the tooth fairy.

What are the other like characters?

Yeah, that's great.

That's what you got to do.

We're going to call it fairy, Inc.

And the employees are going to be the fairies.

And we're going to have Easter Bunny, Santa, tooth fairy.

What else is there?

I forget what, I don't know what else there is.

Does keep it.

Are we going to have any copyright issues because that's also what we call morning brew

on the download.

Got him.

No, look, this is a good business.

It's pretty cool.

It started off as a drunken idea, but it's actually cool.

I have this lady who I have no, I think she listens to the podcast and she friended me

on Facebook and she dresses like Elsa, like from frozen and people pay her money to do

a call.

Like she like has, you know, she's like a Disney, like this is great.

It's cosplay, but like, you know, a paid little cameo call or recorded video.

That makes a lot of sense to me.

Like I know that's like, you know, obviously copyright infringement, but like if it wasn't

right, Santa, that, that, that's, that makes sense.

Easter Bunny, Tooth Fairy, those all make sense that you should be able to do this.

You know, and especially if you did it on demand, somebody could just rip out like hundreds

of these in a studio every single day, just being like, Oh, Amanda, you know, ho, ho,

ho, ho, Merry Christmas.

Your mom wanted me to tell you, you've been doing great job with all the laws.

See you later.

Next video.

And like each one of those is $40 a pop.

I think I'm going to do this.

You know how like on webinars, you'll see like business webinars and it'll be like Neil

Patel who was on the pod and I'll be like, Hey everyone, this is Neil.

Are we live?

Is this thing working?

Is this on?

And it's like fate.

Like it's a recording, but he, but he acts like it's real and you see people in the comments

like, Hey, Neil, what's up?

And he'll say like, Hey, Derek from Chicago.

How are you?

And like, you know, it's just, it's just a recording.

It's all fake.

Yeah.

You know, you could do this.

You could, obviously you could do the same thing.

I hate when webinars like that.

Well, I don't know if Neil does it.

He probably does.

I think I have seen him do it, but there's a lot of webinars that are like that and it's

like a recording, but what they do is they like put like replies in there and they just,

you know what I mean?

It's all artificial.

It's all fake, but it may, they make it look real and it's pretty good.

Wow.

Oh, folding it in.

Okay.

Amazing.

Okay.

So I give this a good, good idea.

I think that's, that's solid.

Anything else on this or can I hit you with my next one?

All right.

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Hit me.

All right.

What's the name of a fast growing company that does billions of dollars and serves creators

all around the world?

It's bigger than Twitch.

They provide private photos and videos to their fans.

If you subscribe, you might be considered only their fan.

That's right.

That's right.

Now, OnlyFans is a great business model.

The owner of OnlyFans listens to this podcast and they crush it.

They are absolutely phenomenal business.

But I got to thinking, what other space could you do this at?

You told me about a app that somebody had built called Police Scanner, Police Scanner

Plus or something like that.

This app that does millions of dollars a year and I just couldn't get that out of my head.

I thought, who would do this?

Why would anybody want to listen to like a...

Dude, I listen to it all the time.

If I hear a gunshot or like a loud backfire of a car, I immediately open it up.

And I'm like, all right, let's see what's going on here.

Was it real or was it not?

And so there's a curiosity component.

People I think just like listening to a train wreck in a way that they like to observe from

a safe perspective.

Do you have the app called Citizen?

Citizen is just like this.

Yeah, where it's like, you know, someone was stabbed 400 feet from you.

Dude, I had to quit using that because when I'm in Brooklyn, like I'll pull it up.

It looks like my phone screen is chicken pox.

Like there's red dots all over the place.

I'm like, there's crime everywhere.

You know what I'm saying?

Like I can't be doing that anymore.

So okay, this business I'm calling only problems because forget about crime.

The biggest battle is what's inside.

So people in life have basically the same five problems, health, wealth, relationships,

happiness, purpose in life.

Everybody's got the same five problems, right?

That's the dirty secret.

I saw Tony Robbins once.

He goes, I've helped 4 million people in these seminars 22 years.

And guess what?

People have five problems.

And he goes, if you think the wall is me, if you think it's a big burden on you, guess

what?

In this room right now, there's probably 500 other people who have, you know, this can

have the same problem as you, whether it's with their, their, their husband or their

kids or their parents or their health or whatever.

And so a lot of people need therapy, but guess what?

A lot of people aren't going to therapy.

It's too taboo.

It's too expensive, too vulnerable.

They don't want to do it.

People would rather sit on Netflix and just watch reality TV for distraction and entertainment.

Wait a minute.

Is that a great idea?

Is that a great idea?

I just heard.

Yes, it is.

You turn therapy into entertainment.

So it's called only problems.

It's only fans for therapy.

And here's how it works.

You pay a monthly subscription and you get to sit in, fly on the wall style to somebody

going through an actual therapy session with the problem that you have, right?

With the area of your life that you're most curious about.

You can go listen to somebody vent about their relationships, about their health problems,

about their career problems, whatever it is.

They're getting real therapy, but they get it subsidized.

So they get cheap therapy, maybe free therapy because there's 25 people, anonymous people

who don't know their identity, you don't know the listeners identity that get to listen

in and they get to back channel talk a little shit in the chat.

You don't get to see that.

And they get to sit in on the therapy session.

Therapists get more clients.

People get more help.

And other people get kind of secondhand smoke help by being in the crowd and getting to

listen to, they get the entertainment and they get help.

This honestly, honestly, I'm going to just say it right now.

I wrote this idea down and I got, I got goosebumps under this.

Yeah.

Yeah.

Little, little arm mountains.

Have you seen the movie fight club?

Of course.

So there's like one of the premises of the movie is that this guy, Ed Norton, I guess

he's Tyler, I don't know.

I forget his name, Tyler Jordan.

And then he meets that woman that's like the love interest.

And what they do is they go to terminal cancer, anonymous meetings.

And I don't know why I forget why, but they like, it makes them feel alive and it like

makes them feel happy because they think that they're all screwed up.

And they're like, I want to go meet with people who are actually dying.

And it's like oddly therapeutic for them.

What you're describing is kind of like that where you sit and you're like, oh, wow, this

guy really is fucked up.

I'm straight.

I'm good.

You know what I mean?

Yeah.

Gratitude as a service.

Right.

It ain't so bad.

After all, we say when the apple puts up, yeah, it could be worse is this kind of freak.

Yeah.

Yeah.

And that's the thing.

The crazier your problems are, the more vulnerable and open you get, the more people tip you

little hearts in the app, the bigger rev share you get as part of doing that therapy session.

So you're kind of incentivized.

So you're you're incentivized to be screwed up.

You can just make stuff up to be honest with you, but like you're definitely at your Springer.

Right.

Why do we like your Springer?

You still watch your Springer reruns every morning before work because we like to watch

other people have f'd up problems and then see them deal with it and we like fights also.

But that's the that's what I'm tapping into here.

I'm but I'm doing it through an app.

I'm doing it.

It's called only problems.

And honestly, if you're going to run with this, you better hit Sean at Sean Puri dot

com.

That's all I needed.

I needed to see an email from somebody tried this idea.

I feel like I genuinely feel like this is one of those ideas that's like no way.

And then it gets huge.

It reminds me of like the people who want to go watch someone do surgery.

Have you ever seen like those like setups where you were first?

No.

So for like, if you're a student, like there's these medical rooms that have it's like a

two way mirror almost.

Yeah.

And you have like a black it's like watching an execution almost like you just like sit

there and you just like watch what they're doing.

That's what this reminds me of.

Have you ever been to this subreddit called popping?

No, but I was going to bring up the addictive way that people watch you like pop a blackhead

or a pimple or whatever.

Yeah.

There's a subreddit.

There's a subreddit called popping.

I've been on the front of it.

You see I've been on the front page.

You see the scar right here?

Yes.

Yeah.

So I have a I have a big scar on my because I had like a ping pong ball size thing like

growing like on my brain and I had to get surgery like in 2014 to get it taken out.

And right before I go under, I go to the surgeon and I go, Hey man, do you have your iPhone

on you?

He goes, Yeah, I go.

Can you save my number and take some pictures when I'm under so you can like get some like

before after and during pics of a surgery so I could post it on our slash popping.

And he did it.

He texted me and I got these like beautiful photos of like this, this growth like being

popped and scraped off my brain and I posted it on that subreddit and I got like 80,000

views on my photo album.

And so I'm a member of our slash popping.

I love it.

And so you may not have a blue check mark on Twitter, but you always have this in your

bio.

Put this on your LinkedIn.

Front page.

Former front page.

Former front page.

Serial front pager of our slash popping dude.

I have it.

I have to find it and send it to you, but you see like, you know, like, and then he also

like cut some fat from my stomach and then he like putted it into the hole and like so

you like see this whole process of like, there be a good move out of an apartment and you

hung up some paintings and you got to fill a hole.

Yeah.

He took a little fat off me and he just like putty that bad boy in it and I woke up and

like my stomach was hurting.

I was like, dude, I thought you're going to take it from my leg.

He's like, no, your leg was pretty muscular.

So we just took some off your stomach.

You had a lot there.

And so it just kind of like took a little flex, but okay.

Well, I have muscular legs, not always a muscular stomach.

And one of our crudos is we don't mess with perfection.

So I couldn't touch the legs.

So anyway, on board with only problems.

Good idea.

Thank you.

Thank you.

All right.

So let me, let me, this is the last one I probably have.

Well, I got one more, but all right.

This is a little bit of a stretch, but I actually don't think it is that much of a stretch.

The most popular business publication in the world by digital audience.

What do you think it is?

I'm going to go with, I'm going to go with coinmarketcap.com.

Coinmarketcap.

That's a good guess.

That probably does how much?

Probably 50 million a month in and so there's Wall Street Journal.

There's financialtimes.com.

There's coinmarketcap.

There's businessinsider.

Businessinsider probably gets a lot.

I'd, I would say and I'd hypothesize the largest business publication in the world

is run by basically two people and it is called SlideShare.

You ever been to SlideShare?

I love SlideShare.

Wow.

That's so, I thought you were going to bring up Drudge Report again, by the way.

No.

SlideShare.

So SlideShare is this site that was started by, I forget her name, but she's an interesting

founder.

I've spoken on Twitter and I like her a lot.

Anyway, she's Indian woman.

Yeah.

She started it and she sold it to LinkedIn for like $150 million and SlideShare was a

what?

By the way, most Indian social network of all time, just PowerPoints.

That's what SlideShare is.

Way to slack off, but make your parents proud at the same time.

Yeah.

Did you see our buddy, Sheila, he just got engaged and he's, he goes, I have an aunt

who doesn't speak English.

She only knows a few words, but the only words that she knows, she texts me all the

time.

And it says, are you married yet?

And you like post it screenshots of her asking that in perfect English.

Are you married yet?

Please be married.

Please be married.

So SlideShare, it's just like a, it's just a website where you upload shit, right?

You upload decks.

Well, LinkedIn bought it in 2012 and it just sat there and then Scribe, do you know Scribe?

Or is it Scribd?

Scribd.

Yeah.

Scribd.

They bought it and I'm almost certain looking at LinkedIn and looking at the website that

like one and a half engineers are the only employees working on this.

And they were for sale for a little while.

So like, I don't think this is entirely guessing, but basically they get between 100 to 150 million

visits a month and most of the content or about half, but it could be at this point

most is like marketing decks, pitched, pitched decks, conference decks on a business strategy.

And it makes virtually no revenue.

If you go there, you won't see any ads and it's just this website that does a hundred

to 150, maybe 200 million monthly visits.

It's this juggernaut of a website with, if you look at the website, it hasn't been updated

in years and years and years and years.

Here's my idea.

If I were a B2B company, if I were a Salesforce or a HubSpot or if I were, I don't know, anyone's

selling like software or anything that sells people to shit for people who goes to like,

you know, these like business conference, I would buy it and turn it in to a B2B lead

gen website.

And I think that you can make a ton of money off this website because here's why.

Any website that gets a ton of traffic from user generated content, once it hits a critical

mass, which SlideShare does, it's like impossible to stop.

You know what I'm saying?

It just keeps going and it's almost impossible to catch up with that.

It's really, really, really hard.

So I think that this website is just sitting there, floating along, not doing anything.

And it could actually be a business that makes nine figures a year through ads, which is

like the best revenue of all time when you don't actually have to like make anything.

Yeah.

You have super high value customers because it's only business people that are going to

be doing this.

So, and who bought them, didn't LinkedIn buy them at some point or no?

LinkedIn bought them in 2012 and it just sat there and they did nothing with it.

And then they sold it.

It's crazy to me.

Yeah.

And I think they paid 150, they paid nine figures for it.

And then they sold it to Scribd.

And if I had a bet, Scribd, like LinkedIn was like, just get this off our hands.

Just don't fire anyone who works on it and like assume all the liability and like, it's

yours.

Just go away.

So, check out this tweet I just put in the chat.

Okay.

It says, it's from you.

And it says, free $500 million idea, reinvent and relaunch SlideShare.

All right.

Great, great minds.

Like, if there's a talented engineer designer who wants to do this, I'll give you money

and share my one page plan on how to attack this.

All right.

Dude, we're on the same page here, I think.

Do you want to see my one page plan?

Yeah.

You can't.

It doesn't exist.

I just wrote that out and I was like, if somebody actually reaches out that's interesting

for this, I will come up with a one page plan of how I would do this because to me,

SlideShare is so ripe for the picking.

It is completely neglected.

It is extremely valuable as a, like a potential tool.

It never really got replaced properly by something else and didn't, didn't become obsolete.

And it's just one of those like big opportunities hiding in plain sight.

And I would love to basically brainstorm how to, how I would attack this kind of SlideShare

problem.

But the opportunity was missed.

LinkedIn, if you know, one of us or someone listening had a little bit of like charm and

suave and was able to get connected with the LinkedIn people, they would have given

it to you.

It would have been like, it would have been free.

I don't know about, because Scribd isn't a big enough company where they're like, oh,

yeah, here, we don't give a fuck.

Just take it.

But when you're owned by Microsoft, they're just like, I imagine they're just like, we

can't focus on this right now.

Yeah.

An undisclosed price.

This would have been, I mean, I can't imagine this was that much.

I could be wrong, but like, it didn't make any revenue.

I feel like they probably got this for like $10 million or something or less.

Yeah.

Wow.

Or less missed opportunity.

That is a serious missed opportunity.

That's not that drunk of an idea.

But anyway, it's an idea.

All right.

I got another one.

Let me, let me, let me make it.

I'm all out, by the way.

I, you don't want to know how long this list is.

And it all came to me in one giant flood.

I just dumped them all out.

What do you, what do you do?

Do you just like come up with like names?

Are you like Michael Scott, where he just like has a name for something and he builds

a business around it?

No joke.

That's part of it.

My thing was sort of like, you have to find something relatable, either something that

really sucks or that's really awesome and then just use it in an unexpected way.

Right?

So like, yeah.

It's like the cronaut.

You're just smashing two things together.

Yeah.

Exactly.

So I saw this like the hidden bookcase thing and I was like, oh my God, I freaking always

wanted one of these where I hit the three piano keys and a door opens or I pulled the

bookshelf, I tilt the book out and it like opens a secret door.

So how do I take that awesome thing and just use it in an unexpected way?

And that's where that idea came from.

That's how my brain works.

Have you ever seen those for guns?

So why I've thought about buying one of these where you can put like a shelf, like, you

know how you have a shelf next to your front door that you put your keys on?

Yeah.

You can buy some of these and you click a button and it opens a little bit on the bottom and

you just grab your pistol and they're pretty sick.

That's pretty cool.

Okay.

I like that.

But like my fanny pack in there maybe for when I leave the house.

Like some cheez-its.

Exactly.

But would it fit a regulation size bag of corn nuts?

Yeah.

Your cheez-it storage.

All right.

So speaking of workbaggers, I'm a great idea.

Here's the name of this one.

Ben, you might want to get your pencil out for the top winner of the episode.

Instagrammahanas.

Sounds weird.

Sort of like Benihanas.

It's Benihanas for photo opportunities.

Okay.

So it works.

It's a restaurant that's not about the food.

It's a restaurant about the content.

Like the Museum of Ice Cream, baby.

It's like the Museum of Ice Cream, but it's seated and it is like basically people go

to restaurants, they order food, they order like, oh, we got a fishbowl drink or we're

drinking beer out of a shoe and like, oh, we got the huge like doughnuts at the end and

they take pictures and it becomes content.

Or like they use sparklers instead of birthday candles.

Now I started a restaurant, I know all the problems about restaurants.

You got all this food waste, you got high labor costs, you got all this.

You don't actually, you're not running this like a restaurant.

So here's how it works.

It's like Benihanas.

You go, there's like, I don't know, 30 tables.

You sit down, every table seats like eight people and you go as a group and you're going

for an experience.

You're not going for the food and two things happen.

So basically food is going to come out that in each one is photo worthy food, either because

it's gross, it's funny looking, it's huge, it's so indulgent.

It's right.

It's like, you know, a giant pile of sour gummy worms.

It's oh, it's a, it's the mega green doughnut.

How are we ever going to eat this?

Oh, look, it's so funny to watch me try.

That sort of thing.

Oh, this guy's going to come out and, you know, we have to drink this giant beer can.

That's like, you know, 36 ounces or whatever, I don't know, what a big beer can, 360 ounces,

let's say.

And so that's the, that's the idea.

It's all photo worthy food.

It's brought out like Omakase at a sushi restaurant.

It's chef's chef's.

Yeah.

We're going to call it the food porn cafe.

Instagram is the name, but if you'd like to launch a competitor, bring it on.

There's a drone camera that just flies right above the table and it's just recording the

whole thing and it's just going to, it just dumps it in a Google drive folder and there's

a guy in India, one guy who's editing everybody's photos all night.

Everybody's content all night.

And at the end, you're going to get the three or four best reaction shots because the food

gets revealed.

You know, it's like, you know, it's like, it's like when you get a picture on a roller

coaster.

Exactly.

It's exactly.

But we're using outsourced labor.

The drone is capturing everything and it feels like a party.

There's a DJ, you know, like those New York brunches for cool people.

This is that for fat people.

So instead of being cool and having to like know how to dance and stand up on the table

and drink champagne at nine in the morning, you sit and food comes out.

That's crazy.

And you get to eat it and you get to make a big mess and it's going to be your reactions

on your and your attempts are all, all photo and video recorded, hundred dollars a person

plus tips, eight people per table.

I'm thinking, you know, 20, maybe 30 tables, you know, two or three turns per night.

And we're talking a million dollar a month.

Easy on this food cost is way down because it's not even real food.

You're just doing like giant popcorn and silly stuff.

You know, no proteins.

You don't have to worry about that.

There's no food waste because it's you're just bringing out one thing for the table

to react.

It's like eating each person.

Your five pound burger doesn't need to taste good.

Exactly.

It's like Benihana's.

There's like a Harvard Business School case study on how amazing Benihana's is.

And one of the reasons is like they, because they put there's no kitchen space, they use

the whole restaurant for like for dining because the chef is at the table, the stove is the

table basically.

And if I hire labor costs because they have skilled chefs, but they have way lower, like,

you know, they use a real estate better and like their food waste is way down because

I've limited menu.

So it's you kind of do all that smart stuff.

But Instagram.

Johannes, what do you think?

I'm in.

I'm into it.

Have you ever heard the background of Benihana?

The guy?

Rocky, I think is his name.

Yeah.

So he's basically, we wrote about it and it was one of them are most trafficked trafficked

articles for a long time.

He's basically, you know, he's an immigrant came here with nothing.

And then you know who his son is, Steve Aoki, the the DJ.

Oh, no way.

I did not know that.

Yeah.

I think he's a guy, Rocky, I think he, I forget the article, but it was like one of

those like most interesting man alive stories where like he had been involved in like porn

and then Benihana's like got big and then went bankrupt, then he bought it back and

it went big again.

And then he was like this international man of mystery.

Like it's a really interesting story and people love that company and it's still crushing.

I went, we used to go to team dinners there.

I fucking love Benihana's, but dude, I'm into this.

Bring it up, dude.

When we're in like a car and it's like, oh, we're going to be, I'm like, I think there's

a Benihana's around here, but I'm just like, I'm just waiting for that to latch.

Somebody to be like, that'd be fun.

Never.

I never get any support on it.

I'm always tossing the little Benihana, you know, test flare out there, but like, you

know, I guess we could do big groups, Benihana's, they got good tables and I'm like, no one

ever bites.

I don't know why.

I'm like, I've been, I'm owed for 12 on this thing.

How is that?

Remember that guy you brought up on Instagram during the pandemic who started that cookie

business that just made the most ridiculous cookies?

Do you remember?

What's that guy?

I think it's my cookie.

How's he doing?

He's great.

I checked in.

I don't know.

I think they're doing fine.

I have not sure.

I ordered cookies.

Honestly, they were not great.

So then I'm sort of like, what's the fuss?

But that's kind of how a lot of these food crazes are, like the expectations get way

out of whack.

And what about museum of ice cream?

So the museum of ice cream, they started a little bit before the pandemic and you and

I like, or a bunch of, a lot of people made fun of them because they raised like $50 million

at a $250 million valuation.

And basically, I don't even think they serve ice cream there, right?

It's just like a ball pit and like funny ice cream stuff and you pay like $20 and you

go to take pictures, right?

Yeah.

You've never been to it?

No.

But it's like a haunted house.

You walk from room to room.

Each room has its own like kind of crazy thing.

And sometimes you get to eat a little bit, but most of the time it's just photos with

like cool, in a cool room to Instagram.

In Manhattan, I walked by one recently and the line was around the block and I've gone

by it a few times and there's always a long line to go in.

I think they, they have to be killing it, right?

I thought so, but then the SF one closed.

So I don't know what happened, but SF closed.

Right.

So, but the Manhattan one, the Manhattan one is just, I mean, that's really when it's

like SF just like shut down for maintenance and they just fit down for like four years.

The Museum of Ice Cream said the same thing that every like tech person in San Francisco

said is like, I get I'm out of here.

Yeah.

It was like an audible sigh of just like, fine, I'm out.

Yeah.

I think, yeah, I'm on board with this.

I think this is good.

We did a breakdown where we talked about like the companies like Krona and like fondue only

stores and like all these companies, it was like, what do you have to do?

You have to take like, you got to take a food and put it in a weird shape or a weird size

or a weird color.

Or a weird container.

A weird container.

Yeah.

Or you mash two things that are kind of related, but not entirely related like a burger in

the shape of a hot dog or a Krona or something like that.

There's loco taco, whatever the big Taco Bell thing.

Exactly.

Or you take something that's typically a side or a topping and you make that the only thing

like a cookie dough only place that serves it in an ice cream tin or an ice cream thing.

What else were they?

I forget what they were.

You're like the the rain man of figuring out this food trick.

Like everybody else just saw each one of these is like, oh, that's weird.

That's weird.

And you're like, I see the pattern.

Yeah.

We're like, what's wrong?

What's wrong with the left side of your face right now?

You're like, I'm downloading it.

I figured I'm figuring it out.

It's all rooted in like an eating disorder.

Like I go to I go to food therapy and like, you know, I need to go to your therapy and

talk about I use I pay a lady $700 a month just to talk about food every single morning.

Clearly there's issues there.

So I just you roll under your pillow for some reason.

Yeah.

The amount of times that I've eaten a jar of jiff peanut butter and one sitting is goddamn

just way too high.

It's way too high.

We need a jiff of you just eating a jar of jiff in one sitting.

Justin, that's going to be our NFT for all right.

I have more.

Let me give you I got maybe one, maybe two more.

Let's see how it goes.

You probably don't watch this show, but there's a show that's hot on Netflix called Indian

Matchmaker.

Have you seen it?

Of course.

I watch that show.

You watch it.

Okay.

I thought this might be only entertaining to Indian people because it's like, no.

Dude, are you kidding me?

I watch it all the time and in my head, I'm just thinking, y'all are screwed up.

You guys are so weird like, why are you kidding me?

Like how is the suicide rate not higher amongst you people?

You're like, yeah, don't make me send the British back in there.

Are you guys going to get your shit together?

What the hell man?

Like there'll be this like beautiful doctor in her 30s making money.

She's pretty.

She's nice.

And in her mom's like yelling at her like criticizing her for not being married.

It's crazy.

So my sister called me last night after she's like, I finished season two and she just goes,

I need to ask you something, I hope it's not too personal.

I was like, what's it going to be?

She goes, when you first met Sonya, did you, did you have game because on the show, the

Indian guys have zero game and I was like, game, like what do you mean?

Like, I guess so.

And then she's like, no, think about it.

She was like, and she was like, these guys, they're nice guys.

They're smart guys.

They're like, you know, they have a good job.

They're normal people.

They have no crazy drug habits.

The reason they're still single is because they don't know how to look at, talk to or

touch a girl.

And I was like, oh yeah, I had that problem.

Yeah.

That's me too.

Actually, you're right.

And she was like, I saw someone post a picture of a painting of a naked woman from like the

1700s.

And it was all Indian guys commenting saying like, Hey baby, I love you.

I love you for a long time.

Text me.

Call me.

Yeah.

Yeah, that's like, if you're ever a girl who does like live streaming on like whatever

Twitch or like, whatever Periscope, whatever app, they're all like, what is, why are there

so many men in like Turkey, the Middle East and India who will just, they just flood their

chat and they just keep saying show bobs, show bobs, show bobs and they just keep saying

show bobs, show bobs.

So you didn't have game?

No, so then I asked my wife, I was like, I was like, yeah, my sister asked me this.

I was like, I don't think I did.

Did I?

She's like, no, you didn't.

And I was like, she's like, yeah, you had a different type.

You had like intellectual game.

And she's like, you were good at like telling stories or you would say interesting things.

That counts.

That's game.

Like the basic like man shit.

She's like, you didn't know how to like, there was no smoothness to like the, oh, we're walking

down the street.

Like let's like just hold my hand without like us having like the first time, like how

do you do that smooth the first time or, you know, like in San Francisco, the streets are

a little dangerous.

She's like, you know, you would always like walk on the inside of the street.

I'd be on the edge, like right by the cars and the bums and like, you know, you didn't

know to just like stand on that side, just like the little kind of male protective instincts,

a little bit like, you know, pull my chair out, you know, let me sit down first.

It's like, you know, don't give me a high five when we're like, you know, ending the

day and don't say like, see ya when we leave, like, you know, say something else, like,

you know, like new show up.

And it's like, I was like, I opened the door for you.

She's like, yeah, you would like open the door and be like, scoot in, like, I'll get

in after you.

It's like, you know, you're supposed to go to the other side and like open the door

for me.

And then you go to the other side.

I was like, oh, yeah, like, that's so much effort, like, you know, it's fine.

And so there was a whole bunch of things like that.

And I remember I dated a girl once in Australia and I'll always give her credit.

She was, she kind of was like an amazing girl and she taught me one thing, which was she

was like, you know, whenever you're actually meeting a really day was kind of in the flirting

phase, but she was like a dancer.

She was teaching me how to do like, she was like Samba, like champion or some shit like

that.

I think Samba is fighting.

Samba like Russian jujitsu.

Yeah.

Samba, I guess.

And Salsa.

And she was like, okay, so just like put your hand here and whatever.

And then she like looked at my hand.

I was like, I put it right where you said, and she's like, yeah, but look at it.

And I looked at him.

My hands like, you know, like limp, basically it's like my hand was there, but like a dead

fish.

There was a firmness to it.

It was like, you know, it was nothing.

And she goes, if you're going to touch a girl, touch with intent.

And I was like, oh, and I literally have never forgot that.

That was like 15 years ago.

And in my head, I'm always like, I got taught a real like lesson in like man stuff that

day of like how to do, like do things with girls, like touch with intent.

And I was like, I didn't even really understand what the hell she meant, but like that was

the first time I got taught.

So here's the idea.

Really it's swag school and it just teaches Indian guys how to have a little more game.

So you go to a seminar, it's like Toastmasters or Alcoholics Anonymous and you go and you

sit in a circle and first you just say, my name is Sean and I am awkward.

And then everybody says, welcome Sean.

And then the next guy says, Hey, my name is Pradeep, Dr. Bay Area and I am awkward.

And it just goes around the circle and it's going to teach you how to, how to look at

a girl, how to touch a girl, how to have some presence, how to sit straight, stand up straight,

how to dress, how to go in for a kiss.

And there's just a girl there to teach you how to do it because guess what, you can't

learn it in a textbook.

So that's it.

Swag school.

What do you think?

Love it.

Have you heard, do you remember Art of Charm?

Our friend Jordan, he's got a new thing, Jordan Harbinger, but now it used to be called Art

of Charm.

Do you remember that?

It's like a, was it like a five day boot camp for men?

I don't really know.

I know he has the podcast and I used to read the blog.

So listen to this.

He spoke at one of my events and he talked about it.

And so it was him and two other guys.

They had like a falling out.

So this is like before they had the falling out and the business was called Art of Charm

and it was teaching men how to be more charming.

And he would also teach like, he would go and talk to like Navy SEALs and talk about like

how to use charm to like, you know, like blend in and shit like that.

And so they were making, if I remember correctly, $10 million a year, hosting these.

What did you just say, they used to go teach Navy SEALs how to use charm to blend in with

what?

Like the water?

Like what do you mean?

The water.

Like he was like, you know what, all this espionage training you're doing, no, no, no, let

me teach you how to blend in.

You need to learn from me.

No, that's what he did.

It was like, I don't fucking know.

Like that's just what he told me, he was like, they called it operators or something or special

ops, special ops or something.

Dude, I want to start a company that's called Fortune 500.

And so people can be like, oh yeah, I work with Fortune 500 companies.

Like, you know, hey, you're not lying.

It sounds cool when you're pitching your services.

It's like dmv.org or that website.

Yeah, I'm going to make Navy SEALs S E E L S.

And you could just say, yeah, I train Navy SEALs.

Well, dude, so he was making like $10 million a year hosting these like four day boot camps.

And I knew a guy who went to one and he said it changed my life.

And this guy ended up, he was this dorky guy who I'm friends with and he married this beautiful

awesome woman.

And I was like, making a joke to him like, how'd you pull that off?

And he's like, man, I went to this artichoke boot camp and he just taught me how to like

be more confident and like talk to women.

And it totally worked.

So long story short, swag school down on DTF with swag school.

All right.

Well, you validated me there.

Okay, great.

So I think we have more.

I have so many more, but I think we save it.

If people like this, we can make this a recurring thing.

This is the second edition of drunk ideas.

Let us know what you think in the YouTube comments.

Pretty good, right?

And by the way, all feedback now in the YouTube comments, I'm replying, I'm reading every

single one.

I don't want emails.

I don't want Twitter.

I only want YouTube comments now.

Are you all you're, you're on board this YouTube train.

It's going to my head.

Is it going to your head?

Which one?

Yeah.

Like a, the videos get more views now.

We're out of the pathetic range where it's like 3.3 thousand views.

It's like, I need to like make a disclaimer.

It's like, but, but the podcast is bigger.

Like, you know, like, yeah.

I used to say it all the time.

I'd be like, well, the podcast feed gets like.

It's mostly.

Yeah.

Yeah.

It's mostly because we just started YouTube, but now you didn't have to print out your

podcast.

That's okay.

No.

Now, I think a lot of episodes will get 20, 30, 40,000 views on YouTube.

So yeah.

And I'm about it.

Like comment section.

It is interesting.

Also, some of these people are just really stupid.

There's so many stupid commenters.

Like you see some of the stuff they post.

It's like, what do you, what's this have to do with anything?

So there's a lot of stupid stuff.

And there's so many scammers.

The typical scam is scammer is so annoying.

So there's one scammer that acts like he's us.

And then there's another scammer where it's like, I totally agree with you.

Well, explain what it is.

The first guy, this guy who's pretending to be us, he replies to every comment and his

thing is my first million, but he's using like emoji for the letters.

It's like, and the M is like a yellow.

Yeah.

Yeah.

And he's like, come join my WhatsApp group.

Yeah.

Come in my WhatsApp group.

And he's trying to scam me on WhatsApp.

And then the other one is so annoying.

It's always the top comment on every video.

And I'm like, my mission in life is to like eviscerate this person.

I hate it.

And it says, I totally agree with what you just said.

In fact, that's why I started following Aunt Linda.

She's taught me all I need to know about forex trading and crypto trading.

If you're interested, here's your information.

And then somehow they get like 80 people.

Yeah.

To comment.

And so it like goes up number one.

And it looks legit.

I hate those people.

And it's like Linda is the best.

I was skeptical at first, but she really turned it around for me.

Oh, I turned 2000 into 18,000.

Thank you so much, Linda.

Linda, if you're reading this, blah, blah, blah.

And it just goes on.

And that's all the comments.

And it's the top comment on every YouTube video for any finance related channel.

It's so annoying.

It's like, you know, with the economy, the way I totally agree, but with the economy,

the way it is nowadays, investing is harder than ever.

I'm so thankful for, for, you know, Dr. Baldwin's investing WhatsApp group.

I, you know, it's really been a life changer for me.

And then everyone's like, Dr. Baldwin is amazing.

And it's like the same thing every single time.

It's such a good.

It's such a slick scam.

It's a really well done scam.

And I can't, but I can't stand it.

So anyway, yeah, I'm on board YouTube.

That's our place now, which means you're going to have to start like where this is my jacket.

So you got to like, you got to get like a jacket or something.

You got to get like a look.

Well, I just have this.

So yes, I got to have a look.

You're absolutely right.

In fact, I tweeted that out.

I said, I need a look and people gave me a bunch of bad ideas, so I'm still looking for

a good idea.

All right.

Well, who won?

That's the app.

Okay.

Am I giving grades or am I not giving grades?

Pick a, pick a best idea, honorable mention and a worst idea.

I think only fans for therapy is the best idea.

It is like both funny and is actually a good idea and I would watch.

I know I could pass like four and a half hours on one afternoon.

Like the first half hour, I'm like, this is so stupid, but I don't quit the app.

And then like four hours later, I'm like, this is so stupid and I'm still honey, come

listen to this guy.

He's so stupid.

Hey, everybody on social media.

Come listen to this.

It's so bad.

Yeah.

It's like me and Johnny K plus eight for worst idea.

I got a, since I just pumped up Sean, I got to take him down a notch and say Instagram

Johannes, worst idea, cause I feel like you need one food.

If your whole shtick is like all these different foods that are Instagramable, also just like

a lot of people are doing this in different ways.

Instagram Johannes zero out of 10.

One food would be enough, but I just like to over deliver.

So you don't need one of my greatest weaknesses.

And what was the third one you asked for?

What is, I was going to say, you can honorable mention one of Sam's ideas perhaps because

you know, I, you know, my honorable mention is I wish that Sam had done swag school.

I wish Sam had come on here and been like, so you know how Indian guys have no game.

Yeah, this opportunity, that's all areas.

All right.

We're out.

I feel like I can rule the world, I know I could be what I want to put my all in it

like no days off on the road.

Okay.

Machine-generated transcript that may contain inaccuracies.