My First Million: Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Pomp Worth?", and More

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

I've heard a phrase.

It's like basically what rich nerds do on the weekend.

Everyone will be doing in 10 years.

Yeah.

That's exactly what this is.

Yeah.

I feel like I can rule the world.

I know I could be what I want to put my all in it like the days off on a road.

Let's travel never looking back.

All right.

In this episode, we are talking about the Barstool sports drama, Dave Portnoy versus

the world.

We have a Billy of the Week, this guy, Brian Johnson, who to me is kind of like the Elon

Musk you've never heard about.

We have two business ideas, one around an e-commerce idea and then another one for restaurant

drive-throughs.

And then we end with a funny story about this dog walker that went to Sam and we play a

little game called How Much is Pop Worth, where we guess how much our friend is worth

because he just gave back all his investors their money and he's just going to invest

his own money from now on.

So that's the episode.

Hope you enjoy.

Did you see Sean that people were tweeting saying they liked what they liked hearing

what Ben had to say, and then he retweeted that?

As he should.

Dude, I retweet every compliment, not every compliment, but if I get a bunch of compliments,

like if I check my phone and there's a bunch of compliments in there, one of those is definitely

getting retweeted.

Yeah, I think it's obnoxious when other people do it.

But I also notice it and so I'm like, oh, this is effective, obnoxious but effective.

We have some cool stuff to go over today, but the coolest one is the Dave Portnoy stuff.

Yeah.

Let's talk about this.

I've been wanting to talk to you about this since it happened and it's still happening,

so that's great.

It's like there's just more that's come out.

And also, I think you surprised me because I think you're not, I thought you would be

so pro Dave Portnoy and I think you're actually not from our text messages.

So first, explain what happened and then we'll debate it.

Okay.

So let's start with, if you don't know who Dave Portnoy is, Dave Portnoy is the founder

of a company called Barstool Sports.

They're basically known for like smut, bro comedy.

That's actually pretty genius and I'm typically a fan of it.

It's like if ESPN was drunk, this is what they would, this is the news they would make.

Yeah.

Exactly.

That's a great way to describe it.

And Dave Portnoy is a, he's, this isn't an insult, but he's kind of like Trump in that

he's like ridiculous and he's got fans that will do anything for him and he plays this

part that's exaggerated and silly and just overboard and everything he does.

So the Business Insider released an article last week on Friday or Thursday, coincidentally

right when Barstool, which is owned by a publicly traded company, had their earnings call.

They released their article at the same time and it basically was an eight month investigative

journalistic piece where this woman named Julia Black spoke with loads of people who

had sex with Dave Portnoy.

And this is basically either him or her or both.

The girls DMing Dave and Dave had, there were screenshots that said something like, do you

want to be famous?

If yes, I'm a good place to start.

So like saying like some silly, ridiculous douchey stuff and the women saying like, I

would love that.

Yes, I'm in and they have sex.

No problem.

But in the article, some of the women accused Dave of having basically rough sex, nothing

like illegal, I believe was he was being accused of, but basically like saying like he spit

in my mouth.

I had to wear a leash.

He filmed me.

Things like that.

Not illegal.

Then hearing this, Dave gets livid and he goes on a scorch earth war mode where he goes

after business insider and he mocks them because their founder Henry Blodgett years ago got

in trouble with the SEC.

He goes after our friends morning brew because they are owned by business insider and he is

just going crazy on everyone.

And the fans of Dave Portnoy are attacking these people like crazy and it's become a

little bit of a frenzy and it's pretty wild.

That's basically the summary.

Right.

I'll fill in a couple of tidbits.

So Dave is what do you need to know to have an opinion on this?

So Dave is not married.

He's a single guy.

I think he's in a relationship now, but like, you know, he's a bachelor, right?

So he can do whatever he wants.

He's a rich guy.

He's famous.

He's in his 40s.

He's in his 40s.

And so there's always this kind of like, it's not illegal, but is it wrong thing when

it's like a guy who's 40 something, I don't know, what is he, 44 or something like that?

One of the women with 18 or 19, I think, yeah, 1920, something like that.

So you know, there's always this sort of thing where you're like, okay, it's not, it's not

illegal, but is it right?

You know, some people have an opinion on that.

All right.

But whatever.

He's known for being like, like, I don't know, like a loudmouth, but he speaks.

He doesn't like pulling punches.

So he's direct.

He, I think he's a fairly honest guy and he's honest to the point of fault sometimes.

So for example, the news, the news story hits, what nine out of 10 people do, especially

CEOs of companies, presidents of companies, he's not the CEO, he's like the chairman or

president.

He, you know, you're supposed to sort of lay low.

Your publicist will release a press release that says, you know, we categorically deny

any wrongdoing, you know, the truth will come out and you let it blow over and you hope

you didn't get canceled.

He did the opposite.

So he comes out immediately on Instagram Live or Instagram IGTV and he just says, look,

my lawyers say don't say anything, but I'm going to say exactly what's going on here.

So here's the deal.

These guys are, I've known for months, these guys are putting out a hit piece because they

contacted like dozens of people that I've been with and they said they're fishing for

something bad about me.

And then these people would come and tell me, Hey, Dave, you know, there's a reporter

asking around for, you know, if, if, if, you know, if you've done any wrongs to me and

I said, no, because you haven't, but like, just so you know, this is what's going on.

So he knew this was coming.

Finally it drops.

He addresses it directly and he said, he basically turns it on them.

He said, you try to cancel me, I'm going to cancel you.

And so all of a sudden on Twitter, cancel business insider is, is running because he's like, look,

they're trying to profit off of this story.

You act like, oh, which is part of the story, which is this article is paywall.

It's paywall.

And they're, and they're running like crazy.

They're putting tons of ad money behind this.

Come read this story about Dave Portnoy, the bad guy.

We are exposing the bad guy, but you just got to pay $9.99 a month if you want to read

this story.

So he's like, dude, you're using my name and likeness.

You made up this story where there's nothing wrong.

You know, these sorts of consensual relationships with legal adults, you know, I, he's like,

I feel bad if somebody felt bad after we hooked up and they, they, they didn't like me or

they didn't like what that they did.

Okay.

That's, that's one thing, but this was a completely legal consensual thing.

What are you digging up here?

What are you trying to say?

And then he goes on the, he goes on the offensive, whereas most people are on the defensive.

He goes on the offensive.

So he's getting people to cancel their business insider membership.

He's getting people to unsubscribe to morning brew.

Unfortunately a bunch of people started sending death threats to our friend and people who

work there.

And that's not cool.

Yeah.

And he's like, go buy my pizza, my pizza's out in stores.

Let's go.

Go buy a piece.

There was another angle to this, by the way, that really pissed him off.

So I think he was a little bit mad at the hit piece.

And then I think he went scorched earth once the, there was a reporter for business insider

that started reaching out to bar stools, advertisers and saying, Hey, are you aware of the story

we wrote about how bad Dave is and business and a bar stool?

Like, you know, would you like to comment on being an advertiser on their platform,

basically trying to take money out of their pockets, trying to get the advertisers to

cancel their relationship with bar stool, which is not journalism at that point.

That is like warfare as far as I'm concerned.

And it is warfare as far as Dave was concerned too.

So that's when he went really like nuclear.

So all right.

And let's, let's say a few more facts here.

And a few more facts, I'm going to try and be as factual as possible, but you know, I'm

going to be, I'm going to paraphrase.

At one point he did a live thing on YouTube and he made jokes, but I don't know if they

were jokes where he said something like, you know, I think I'm going to hire a private

investigator to go and follow every single morning, brew employee and find everyone

who they've had sex with and see if there's any dirt there.

But what else has he done that that we didn't say that was like part of the facts?

Well, I guess we should say, what is the, the sort of the, the, the crime or the wrong

doing?

So, so the business insider article made it sound like a girl goes to his house knowingly

that Dave wants to hook up, hooks up with Dave, feels shaken up about it afterwards

because it was kind of kinky and crazy.

She sleeps on the couch, she leaves and a few days later she tells her friends that

she's feeling depressed and suicidal.

And, and her mom, I think is the one who went and reported to the police and said, Dave

is a bad guy.

You guys need to be on the lookout for him.

And the police are like, wait, what did he do?

You know, and it's like, and the mom's like, he's, I went to the fish market and they said

that he's here with a different girl every week.

And it's like, all right, he'll be in a player in a crime, you know, that there's no crime

here, man.

Like I understand you upset that your daughter, you know, had a bad experience, but that is

not a crime, you know.

And in a follow up on his feed, he tweeted out a picture that she sent him afterwards

that said, like, I want to get with you again.

He basically leaked the DMs and the DMs were basically like, they hooked up.

Okay.

She slept on the couch.

Then she, she shared a photo online of her with Dave, kind of like to get the attention

from her friends and whatnot on social media to get the likes, you know, her kind of posing

next to Dave.

And then also, you know, he was like, you know, do you miss me?

And she's like, haha.

Yeah.

You know, she's basically, they're like planning their next hookup, you know, and, you know,

never happened.

So he kind of, he, he sort of, the insider article made it look like he traumatized slash,

you know, almost raped these women.

But then he released the DMs, which were basically like them joking around after the fact and

saying, you know, you know, do you miss me?

You know, when are we going to hook up again, blah, blah, blah.

And the girls definitely like down as far as the DMs go.

Now that's not to say it wasn't like, you know, a bad experience or a weird experience.

But again, that's what the allegations were.

So that's what, that's what came out.

Now I wanted to get your take on two things.

One is this offensive versus defensive strategy.

What do you just think about this in terms of the art of war?

So what do we learn from something like this?

Because cancel culture is everywhere.

I think you and I both don't like it.

We don't like the general quick trigger that exists with cancel culture and how like how

that's just becoming more and more common for a variety of reasons.

But then how do you deal with it?

What's one to do?

So what do you think about this offensive versus defensive strategy?

There's two parts to the story.

There's like the actual deed and things that he's accused of.

And then there's the reaction.

So in terms of like, I think from just the article, it's clear he has done nothing illegal.

I don't agree with what he did.

And I personally, I find it to be a sleazy and unethical move.

That said, my ethics don't exactly hook up with somebody much younger than you or what

what bothered you?

I think that's weird.

Yeah.

I think I think a 45 year old fooling around with a 19 year old.

I think that's a little weird.

But but I think that's people's right to be weird, right?

The law.

There's a clear like cut off.

You could do what you want.

Right.

You're not putting me in a leash in bed.

But if that's your thing, that's your thing.

There's that.

Who am I to say?

I don't want my daughter to be part of that.

I don't want my family to be part of it.

I wouldn't I wouldn't do that to people and I don't really want to be friends with someone

who does that.

So I don't agree with it.

I don't want it in my life.

But people can do what they want as long as there's adults who are consenting.

That's cool.

Right.

There's a difference between you did something wrong and need to like, you know, not have

your job or your company needs to suffer and you need to go to jail.

There's like your reputation needs to be besmirched versus I don't like that behavior.

I don't want to do it myself and I don't really want to hang out with people who do

that.

Right.

Those are two totally different responses.

And what you're saying is more like the second one, which is I don't want to do it.

And I don't really think it's cool.

So I don't want to hang out with people who are doing that.

But you know, you're not saying that this guy's a trash bag.

Totally.

Well, I don't know if I do.

I think he's trashy.

Yes.

Totally.

Totally.

I do.

But that there's nothing wrong with that.

Right.

Yes.

I don't like it.

I don't like it.

Everyone can live their life.

Sorry to say.

She's kind of a straight bullet here.

I don't know why I had to hit her like that.

So I do think that he's trashy, but that's his right.

You could do that.

Now, the reaction, I think, is totally inappropriate.

And I think it totally makes him look but hurt.

I think it makes him look weak.

I think it's a bad move.

The reason why it's a bad move is because Dave has fans and he could be like, well,

you know, maybe he could say he's only joking.

Maybe he could say, you know, I'm not saying that I'm going to do something bad, but I

didn't believe this until I had someone close.

So we're I'm friends with the morning brew guys.

And I see how I actually, they didn't explicitly say this, but I think that they're fearful

that something bad is going to happen because Dave's fans are going to go after them.

I actually believe that might actually happen.

And because of that, I think that like when you have that great responsibility and that

power of these crazies, so we'll do whatever you say, you have to act careful.

And I don't think that he's being careful.

I think he's being harmful.

Additionally, the guy, a lot of the people who work in that company morning brew, it's

just like my company.

It was like dumb 24 year olds who are like talented, but like inexperienced at life.

I don't know how to handle a lot of like stuff because they're still learning.

I saw Dave like tweet at some of the young people who work there.

And I was like, I mean, this, this guy's just an instant bystander.

He didn't do anything wrong.

Why are you making fun of him?

I think it was, I agree with you.

I think it was a big mistake to go pick on the little guy.

He had it right at the beginning when he was picking on the big guy.

Oh, business insider, you're, you're trying to ruin my reputation.

You're trying to hurt my business and my advertising, my revenues and my, my name.

And you're trying to profit off that.

It's a good move to go after business insider, the brand, the big name, the CEO of that who's

like, you know, some 50, 60 year old guy who's rich and successful.

You know, okay, that's fair game.

But when he was going after morning group, that's a different company, bro.

Like that's a, they didn't even, that's not who wrote the article.

Just because they own this asset, like, you know, that doesn't make any sense if they

own a rental property somewhere, you're going to go deface it.

Like, you know, that doesn't make any sense.

So I thought that was a bad look.

And I thought that picking on those founders who didn't say a word against them, picking

on the employees of that company, now you're punching down.

And so I think that was his tactical mistake in this art of war.

I liked what he was doing.

I also disliked the, which is my pizza thing, like, stop there, stop there, swinging below.

That's the rule here.

Swinging below.

You can't do.

So like when you're trying to create enemy, you always got to go up, right?

You always have to go up.

If you go down, you're a bully.

If you go up, you're David.

Yes, exactly.

And so he, he had, he had the momentum on his side because he had, you know, he was

the one being picked on.

He said, I've done nothing wrong and he has fans and he could have mobilized the army.

If he had stopped at cancel insider, go cancel your membership over there because these guys

are just trying to make a quick buck on the salacious story.

That would have worked.

That would have been, you know, the good version of revenge.

And then he went to the bad version revenge.

Okay.

So that's the offensive versus defensive.

Let's say that something happened to you and, you know, would you, do you think you

would go on the offensive or would you be a lay low kind of guy?

Offensive.

Offensive.

For sure.

Yeah.

I think it's good to go on the offense.

Even though, like, I guess, have you ever had a situation like this come up where you

had to kind of go on the offensive?

Thank God.

No.

I don't think so.

I don't think so.

Okay.

Good.

I'm glad.

If you ever need to go on the offensive, I got your back because that's the other

thing.

He did it all himself, whereas he could have had other people kind of go to bat for him

and create a little bit more, not just one man versus the world.

I also see you have a business idea here.

What is your business idea?

Wait, I do?

There's one under here.

I don't know.

Did you write that?

Maybe Ben wrote that.

It says business idea, Twitter beef as a service.

Is that you?

Oh my God.

No, that's not me.

Okay.

Let me tell you one thing.

There's some more facts here to the story that is actually quite interesting.

So a publicly traded company bought Barstool.

They bought part of it like two, three years ago, maybe a year ago, I forget exactly.

I think recently they announced they're going to buy the rest of it.

So how much of Barstool is made up or how much of Penn, the only company, do you think

does Barstool make up?

That's a hard question.

I don't know.

I know the answer.

Okay.

Yeah.

Go for it.

I think it's like 8%.

So if you like in terms of like revenue and value, what's Penn's market cap?

Nine billion.

Okay.

So Barstool was bought for 600 million, I think, I think, and their revenue is probably

a hundred.

Penn's is probably like five or something like that, whatever.

So it's a small percentage.

However, Barstool makes up a significant amount of the like brand equity of Penn, right?

So like no one has known, I mean, very few people knew about Penn.

It wasn't, it's a regional casino.

I believe it's regional.

It's like on the East Coast.

Now it's a global name because of Barstool and because of Dave.

So I would argue that while it only makes up five or 10% of the actual metrics for business,

it actually accounts for like 60, 70, 80, 90% of the brand equity.

So here's the thing.

The stock went down, I think 30% the other day when this got announced.

In my opinion, I wouldn't want to own this stock necessarily because I think more of

these things are going to happen.

However, I think there's a, the Penn is actually an interesting buy right now because if Barstool

only makes up like 8% of their business and business is doing pretty good, the business

of Barstool, the ad business would have to go away almost entirely for this to make up

like a meaningful impact.

And yet the stock went down 30%.

This might be a good stock buy right now.

I was, I was looking at the map.

It might make sense to buy the stock.

Stock market, Sam, I love it.

Stock pick at the end of this segment.

Yeah.

Yeah.

I just, I think, I think that's probably right.

I think Barstool is, this is going to go away and you know, this 20% dip that it's taken

is not, that's not, that's not a permanent thing.

But I would say a, not financial advice before we get sued and B, I think that this is going

to be something you see over and over again.

You see it with Dave Chappelle right now.

He's going on the offense.

You saw it with others where they just disappeared.

They lay low for a bit, right?

You see K or, you know, the different, different people who got canceled and they go disappear

for a while and then they come back two years later and they sort of beg and apologize and

try to get back in the good graces of things.

I think that, I think that going on the offensive is going to become much more the norm and

you're going to see, you're going to see that now he is perfectly positioned to do this

because he is, like you said, a Trump type of character.

He always speaks what speaks his mind.

He's always kind of, you know, off the cuff.

He has devoted diehard fans that will believe him even when he's in the wrong, they'll back

him up.

And so, you know, I think that that was, that was working in his favor here.

If you're the CEO of Penn, how do you feel right now?

And what do you do?

I don't know.

We should look him up.

I could tell you.

His name is Jay.

He's a young guy.

His name is Jay.

I was going to say, if I could just look at the person, I can figure out, uh, no, it's

Jane, Jane Saccati or something like that.

Yeah.

That's what I mean.

Yeah.

He's like a youngish guy.

It looks like he's at his mid 40s, maybe.

No, no, no.

It's a girl.

Jane.

The CEO of Penn.

Yeah.

CEO of Penn National Gaming.

Jane Saccati or something like that.

Well, for the, there was a guy who, oh yeah, I see what you're talking about.

The guy that you see his name, you see Jay Snowden.

He was the guy who was like, uh, he's, he's the president and chief officer and director

of Penn Gaming since 2020.

I don't know what's going on.

I don't know why they have to.

Okay.

Whatever.

Um, you know, I think they're probably like, you know, bit nervous about this whole

thing, but, um, you got to know who you're getting in bed with it.

When you buy barstool, you know, it's coming with the hair on the deal and the hair on

the deal is it's greatest strength, which is that, you know, the, the fit, the big personas,

the no fucks given attitude towards content.

Well, they're using this content also that he turned, he turned scandal into more content.

But do you tell Dave to chill to cool it or do you just stay out of it entirely?

You got to have him find the line, right?

That's what I'm saying.

We're saying we're showing some points where he crossed the line in the wrong way.

So there's like, you know, don't turn this into an actual legal problem and be, um,

you know, make sure you're doing this strategically in the art of PR war here.

You need to be punching up, not punching down.

You need to be, don't sick.

You're, you're, you know, don't have an incident happen to teach him, you teach him or do you

say Dave, you cannot do this again, strike one.

Like do you, are you disciplining him or are you, I think you're good being friendly.

You're getting in the car.

You're sitting shotgun with him.

Okay, look, I know how you feel right now.

And normally we would say this, but I know you don't want to do that.

You don't want to just kind of hide away and let this thing blow over.

Okay.

We're on board, but let's set some ground rules, right?

We want, here's how we want this to end, right?

It's like a negotiation with a, uh, with somebody who's got, he's taken people hostage.

It's like, how would you like this to end?

Um, you know, do you want to get out of here?

Do you, are you trying to hurt people?

What are you trying to do?

And okay, I can help you get there.

You want a pizza?

Let me order your pizza right now.

You need a car.

You want a car?

How about you let someone out and then I could work on that car for you.

Um, that's, that's the way I would be talking to Dave if I was, uh, you know, Jane Saccati

or dude, these businesses, when you, when you buy media companies, HubSpot, I did it

with us and we're not anywhere near as extreme, but when you like this whole thing of like

every company's a media company, when you start getting into that territory, I think

it's good, but a lot of people do it, not realizing that these are some of the consequences.

Right.

Yeah.

You're in the media all the time.

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All right.

Let's do another, let's do another segment.

I got some ideas for you.

I want to, I want to do some business ideas.

So I've been looking at, I've been looking at a bunch of e-commerce companies and I'm

in e-commerce myself plus invest in a couple and just friends with a bunch of store owners

and we look at kind of the numbers and I look at some business that are doing well, some

of them are not doing well.

And I wanted to share with you an idea that I have that I don't know if it's a really

dumb idea, a really smart idea.

I can't tell you.

Okay.

You tell me which one you think it is.

Okay.

So in e-commerce, e-commerce is amazing because there's way less friction.

You don't have to go into a car, drive to a store, spend the time.

You just, you could be on your phone on the toilet, you're shopping.

And you push two buttons and hey, it's going to arrive in two days.

That's kind of a magical, amazing thing.

What's the one downside?

Well, the downside is it's hard to know if the product's any good or bad because you

didn't see it, you didn't feel it, you didn't touch it and you don't know if you could

believe the reviews, but even more than that, in the whole, one huge category of e-commerce

is fashion and apparel.

And then that fit is the number one thing.

Like, you know, you're wearing a black fitted shirt right now.

It fits you very well.

But you don't know, are you a large, an extra large, a medium in different brands?

It's always different.

And isn't that just like kind of a crazy thing that we just don't know what size we should

buy?

Like that's like the stupidest reason for that accounts for like 40% of returns or something

ridiculous like that.

Right?

Like, I think it's crazy.

Returns account for like, you know, summer between, I don't know, three and 10% of revenue

for these brands.

And then of the reasons for returns, it's not that it was defective.

It just didn't fit right.

And so how do we solve this problem?

Okay.

So I invested in this company, Bolt, that does one click checkout.

And it's basically like, Hey, why do you have to type your freaking card and address

in every single time?

If you do it once, we should just let you check out again, saving that.

And you know, you don't have to create account with every single merchant.

Like, does it work for Shopify?

So Shopify has their, it has their own called Shoppay.

And Amazon has their own one click checkout.

This bolt, the reason it works is because it's for everybody else.

If you are not on Shopify, you're not, you're not named Amazon, then you probably want to

offer the same level of like frictionless checkout, but you can't get people to make

an account with your little leather boots company.

You know, maybe they made it with this jacket company and now they should just be able to

check out at the boot company, even though the jacket and the company are two separate

things.

All right.

So Bolt is kicking ass and it's multi-billion dollar company already and they made checkout

more frictionless.

Okay.

So how do you make deciding to check out more frictionless?

So here's my idea.

I think you got to have a brick and mortar location.

I think you basically put up pop-up stores, you put up actually like nice kind of showroom

style stores in LA, you know, SF, New York, you just go, they're all the major cities

to go to the top 20 cities and you open up in downtown a fitting booth and it's called

the perfect fit or true fit.

And what is true fit?

So you go in and this thing is going to measure you head to toe using the, whatever the best

goddamn technology is in the world for scanning a body and knowing it's exact dimensions like

a tailor measuring your crotch and all that.

It's going to basically measure you automatically like a, when we get like a dexa scan or something

like that, you go lay down in this thing and it's going to measure you for five minutes.

And now you have your true fit and any store you go to, you could just log in with your

true fit or it's just saved in your browser and saved on your phone.

And basically it just gives a store your exact, it knows what your exact sizes and fit is and

maybe even your preferred fit.

Like do you like things tighter or looser, do you like it, you know, baggy around the

stomach or tighter on the stomach, right?

Like maybe you even have that level of preference and then every store, it's like an API.

So every store would just say, Oh, cool.

Like just like we all have the metric system, we have this like standardized system that

we can say, Oh, I can, I know how to describe the length of my thing because I can use the

metric system.

I can use inches or millimeters or whatever it's going to be depending on which system

you use.

But we have these central systems.

So I think we need one for fit.

And I think if you created this, you could just say, come in, you get scanned for free.

And now you're going to have better fitting stuff, better fitting shoes, clothes, jackets,

all that stuff on every website you visit.

And then you go to the websites and you say, Hey, would you like people to return less

of your stuff?

Would you like them to know exactly what size to get without having to go look at your size

chart and then go measure the, you know, the how many inches their chest is?

Like, yeah, it's brilliant.

Ridiculous.

And so now you just ping the system.

The system says this person should be a large in your, in your stock, in your clothing and

your, your brand.

So that's the idea.

What do you think of this?

So I think it's amazing.

One thing, look up Zozo suit, ZO, ZO suit, one word, I think I've seen this before.

This is, it's the motion detector thing.

It's like they send you this black suit, right?

Well, how does this work?

It's a rich guy, right?

Then this billionaire create this.

Yeah.

So I'm, I'm going off memory.

I think it was four or five or six years ago and it was a guy in Japan.

He was a successful entrepreneur.

I think in the clothing space, I think he owned some type of like fast, casual Japanese

clothing company.

Right.

And he created this suit and it was either free or like $5.

And basically it's a body suit.

So if you've ever seen like behind the scenes of a, of like Lord of rings when they're filming

on the green screen, or if you ever seen like a Bob's, like a Bob's Slaughter or something,

like how they have the suits that go over their head.

It looks like that, but it's all black and it has polka dots all over it.

And you put it on and then you hold it up, your camera up to it, your phone.

And it's supposed to like figure out the dimensions of your body.

And he was going to mail one of these to like everyone in Japan or something like that.

And it failed.

I don't know why it failed.

I just don't think it worked that great.

Yeah.

However, that I, are you looking it up?

When was that?

Was this like five?

Right now.

Was it like five years ago?

Yeah.

I remember you told me about this multiple years ago because you were like, dude, this

is amazing.

And so I thought this was such a good idea.

And there was people.

So I used to go to a gray.com.

I think it's still going October 20, 2020.

So last year, one year ago, they launched the Zozo suit too.

So you know, they're still going with this.

I think it's great.

And I remember going on Reddit and I would like on Reddit, there was these subreddits

where you could buy and sell like fancy clothing and I would buy and sell clothing on there.

And there was these guys that would kind of bootleg it where they would download the app

and then use the suit to just like get their own measurements.

And then they would just like write that down and then they would like use that as like

their way to do sizing.

And I actually think that the suit would, I don't know the technology behind it.

I think you could do a better job though than what you're describing.

And it's freaking amazing if it works, but I don't know if it worked well.

But if it does work, the idea of this is awesome.

Like people were also using it, athletes were using it for their like body measurements

and you could like use it to see if your muscles are growing or not growing.

Additionally, there's this one scale that never really took off, but they had a Kickstarter

and when I saw it, it was amazing, but it was a little too expensive for me to try before

it got built.

And basically it was a scale that looked like a normal bathroom scale.

You stand on it, but then this arm came out and it does it like if there's arm that comes

out of the bottom and it does a loop around your body and like wraps around your body

and it would use a camera to scan your body and they would tell you all about if your

measurements are going up or down.

I thought that was amazing.

I love those things.

And I thought that that would do.

Do you remember that scale?

Yeah, I know what you're talking about.

It's called like naked or something.

Something like that.

Didn't didn't seem to catch on, but I think there's something here.

It's called naked naked labs.com.

And I think that I think it's harder to do as a startup.

I actually think that this is better to do if you're Amazon or or your Bolt.

Like this might be my free idea for Bolt.

Hey, hey guys, here's what you should do.

You've raised hundreds of millions of dollars.

You should, you know, you might have to pour 40, 50 million dollars into developing this

network of stores that has this technology that basically all day is just measuring customers.

But it's also in this case, it would be driving people to put in their information.

So now they can just check out with Bolt anywhere and, you know, you're on file, but you not

just have their payment info on file, but you'd have their size info on file.

So now I would buy so much more stuff.

Bolt becomes more valuable to every merchant because it not only stores payments, but it

has their customer fit information.

And I also think that this is not the easiest thing.

So it's not just about scanning the body because you actually kind of need to see how

the clothes fit on somebody.

So you'd almost want, if you're going to do this perfectly, and I don't know if it's

a good idea or not, but you'd almost want like 10 shirts that are like the stock shirt

fits.

And it's like, okay, try these five on.

Yeah, that looks good on you.

Do you like how this fits?

Yes.

Okay.

You are, you are a size medium, specifically this many centimeters, you know, all your

all your measurements are here and you prefer the fit of X.

So we know how to translate that now to any brand, how any brand can use that against

our standardized measurement system.

And so, so I feel like this is kind of an impractical idea, but I just wish it worked

because it would reduce friction so much in shopping, it would make people way more willing

to shop.

So way less returns.

We asked Mark Laurie, Mark Laurie was a guy started Judd.com, sold it to Walmart for some

many billions.

And we asked them, what's an idea that you would work on right now if you wanted to

sell it and a hundred million dollars and two or three or four years.

Right.

This is what he said.

And this was it.

He said, he goes, the number one problem, the number one cost that our company has that

wall, you know, Walmart.com, the third or fourth or second most popular ecom website

in the world.

The number one thing is returns due to bad sizes.

So if you figure out a way just to help us save that just a little bit, we would pay

a whole lot of money for that.

Right.

And, you know, you actually could do this where you could, if you weren't techie, you

100% could just open up small shops that were like two or three thousand dollars a month

in rent, have two tailors there and and then go out to some of the bigger retailer brands

and be like, Hey, will you put our, you know, our, our logo on your site and help us.

And there's crappy ways to do this.

You might be able to partner with existing stores and you just have it.

You just have like a booth and you have an agent there who can do it.

So you may not even need the space, but all right, this is one.

That's one idea.

Okay.

Let me give you another idea.

The shopping continued, so I don't remember where I heard this, but I heard somebody's

talking about this and I just, it was like a no brainer moment for me.

Okay.

So we all know that like, you know, software keeps getting better, robots keep getting

better and it's sort of like, Oh, what's going to happen?

All these trucking jobs, if they're self-driving trucks, what's going to happen?

All these retail, like cashier jobs.

If you know, like the Amazon Go store where you just walk in, you pick up an item and

you walk out and it just knows from what you picked up off the shelf, how much to charge

your Amazon account.

Right?

It looks like kind of amazing.

And I think those are two of the most popular jobs in America as truck driver and like retail

cashier.

And so, okay, what, what, what is like even further down this?

So here's an easy one that I thought was kind of cool.

Restaurant drive-thrus.

So restaurant drive-thrus, you know, you go, you pull up, you roll down your window

and they say, Oh yeah, welcome McDonald's.

What can I get for you today?

And you're like, um, you know, let me get the number three.

They're like, you know, what do you want to drink, blah, blah, blah.

So why do you know what a number three at McDonald's is?

A number three at McDonald's.

I'm going to go with a double cheeseburger.

What is it?

I think it's a double cheeseburger or quarter pounder.

Number one is a big Mac.

It's probably quarter pounder.

Number two is the two cheeseburgers.

That was my, that was my order.

I think number three is quarter pounder.

I'm more of a chicken sandwich kind of guy.

So that's what I get.

That's like a seven, I think.

Yeah.

Yeah.

There's like the shitty fried one.

It's like the eight.

And then there's like the kind of like less fried one.

The artisanal one.

Yeah.

The artisanal one with like a tomato on top.

Now you're healthy.

So, so the, the idea here is like, why does that person have to be in the store?

Like they don't.

They don't.

Right.

Like we have zoom.

We're doing this podcast in two different cities, you know, a hundred miles apart.

Why can't, why does that, why isn't that person just at home on zoom?

Just taking orders from me in every location.

Dude, have you seen?

So there's no downtime.

Okay.

We talked about this before.

There's these things that look like segues, but with like an iPad screen on it.

And there's like a woman who you can like talk to and she's like rolling around the

store.

It's those have never taken off.

They've never taken off.

They've never taken off.

They've never taken off.

I know why, by the way.

We had one office.

So we had like one of the, it's called the double.

It's called double robotics.

It's the name of the company.

And at first it's like, oh, wow, this is cool.

Like you could be working remotely, but you're like, you're the remote manager and you're

just wheeling up behind people's desks and you're like, Hey, hey, how's it going?

And then they turn your faces on the iPad.

And like for real simple reasons, it doesn't work, which is like, a, it can't go upstairs.

So if you have like any stair in any of any part of your office, they just like can't

get there.

I can't like open doors.

Um, you know, so if you have like a meeting room, it can't get in, uh, like the iPad would

die and it's like, ah, fuck, iPad's dead right now.

Okay.

We're going to have to go charge this.

Never mind.

Just, just call me.

And like that happens three times.

And then you just start skipping the robotics thing because you're like, just call me, dude.

Like we always end up on the call anyways for one of these five reasons.

And uh, so just skip that whole step.

So it never really took off, but it was too complicated.

It was too fancy.

The drive-thru thing, you, you don't even see the person anyways.

They're literally just a speaker.

No, there's a speaker in the wall.

When you give them money, you do.

Yeah.

Cause that's a separate person.

Right.

That's, that's like a, that's their other job.

You know, that's like, they do this other thing, you know, and while they're trying

to give you their change, they're talking to the next person in line.

This should just be like imagine the downtime.

So like, you know, one of the reasons that like Uber is expensive is because there's

a whole bunch of time that a human is driving around without a passenger, right?

Because they're driving from one trip to the next.

Same thing happens in drive-thrus.

There's like a, there's like time in between cars, in between orders.

But if I was remote, I could be working at five locations at once.

And anytime somebody has a person there, I just hop, I just connect to that screen and

I talk to them and I connect to the next stream.

There's no downtime.

There's this crazy stat where I think it's like one in 16 Americans have worked out of

McDonald's.

Have you ever heard that?

No, but I believe it.

It's something like one in 16, you know, McDonald's is one of the largest employers in the world.

And it's basically like, they call it like, like internally or even externally, like when

you're applying for a job there, they call it like the world's greatest first job.

And so like the whole shtick is like, we're really good for just, we know you don't want

to be here forever.

Yeah.

And they embrace it and I think that's smart.

And when I think about my, my aunt, I have an aunt who's been a cashier at a grocery

store for 40 years, that's just was her job.

She still is.

And when I think about the stuff about the self-checkouts and not having someone there

at drive through and how like, I'm almost positive it's one in 16 Americans, it's something

shockingly high.

I have worked at McDonald's.

Do you think that you have an obligation as an employer to continue doing some of these

minimum wage jobs just so you exist to like further society along?

Otherwise, if that isn't the case, then you guys, you're going to have to do some type

of universal income or something like that.

Yeah.

It's going to be creative destruction and it's going to be rocky before it gets good.

And I think you have to let the progress happen.

So, you know, here's how this is going to go today in California, they're paying, you

know, like if you go look at any McDonald's or Chipotle or whatever, it's like now hiring,

please, please fucking come work here, $24 an hour.

And it's like, wow, $24 an hour for this, like, this is not a minimum wage job.

That's like three times the minimum wage.

So and they're still having trouble with getting people to come work there.

Three times.

What's the minimum wage in California is like $15 California is higher now, but it's still

double it's like double the minimum wage.

And so, and that's for McDonald's.

So what does that mean?

You know, that's just going to cause prices to go up or it's going to cause some stores

to close because they're just not economical when you have crazy labor costs.

And so, so what's going to happen is that's going to go to first, they're going to do

the remote thing that I talked about, which is instead of paying somebody $24 in California,

they're going to find somebody in Nebraska who can zoom in and say, can I take your order?

As long as they can say, can I take your order and push a button then and they're willing

to do it for $12 from at home?

That's going to happen.

And then that's going to get replaced because they're going to be like, I'm tired of paying

this Schmuck $12.

What?

Oh, Amazon just released its Alexa product for all brands and I can just, I can just

have it be like an Alexa where it just asks a question and then it's auto like figures

out what I want.

Cool.

Like just like at airports, you know, people check in at kiosks now instead of at the front

desk, like the companies are going to go this way.

They're going to go towards automation because it just makes too much financial sense.

I don't think you should get in the way of progress, but are you, are you bored with

remote work?

No, dude, I'm so fucking bored.

I'm so bored.

I like, I miss hanging out with people.

I miss hanging out.

Like I miss it so much.

I feel like I have way less friends right now.

I miss it so much.

I am so bored and like I find myself going to target like three days a week just to walk

around and like see stuff.

I go to Whole Foods like all the time.

Like I purposely won't go like once every two weeks or once every 10 days for a big trip.

I'll do lots of small errands.

I go to the corner store all the time.

I find myself just like going, I'm like, let's go shop.

I just need to get out and I need to be around people.

And if the people went away from that, I would also be pretty bummed that I would be pretty

bummed out.

Well, I think it would just shift, right?

Like, okay.

So now with all this free time, what do you go do?

You go do something else.

And so you'd go do something else that gives you that people hit.

You'll unbundle the socializing part from the like cashier part, you know, like, okay,

the cashier can become a robot.

So I'm going to get my people, my people hit from something else.

And I actually think there's going to be a whole new job that is just basically like

software supervisor.

Like I just think that's going to be a job like software is going to replace what a lot

of people do, but then it's going to get stuck and it's not going to know how to solve some

problem or it's not going to understand somebody's accent at the drive through.

And then you as the supervisor are going to have to set a step in and say, Hey, human

here.

Yeah, I can help you out.

Sorry about that.

Sorry.

The stupid software doesn't work well.

And I don't want this to exist.

I hate, I hate that.

I hate it.

I hate it.

But I, I, I agree.

It's inevitable.

Inevitable for sure.

And I think there's a whole set of jobs called software supervisor or like robot repair or

like robot manager, you're just going to manage robots.

It's like, what is my job?

I used to have to walk around and pick up these things.

Now this machine in this warehouse goes and picks up everything.

I just have to watch the machine to make sure it doesn't hit something else.

And if it gets stuck or it needs, you know, some grease, I go grease it because I'm a

robot manager.

That's what I do.

I think I'm the normal job.

Yeah.

I agree with you.

I think it's going to happen.

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That's HubSpot.com.

Can I show you something cool really quick?

Yeah.

What else you got?

All right, Ben, hit it.

A million dollars isn't cool, you know what's cool?

A billion dollars.

All right, we got an interesting segment.

Do you like that?

This is Billy of the Week.

I want to talk to you, Sean, about this guy named Brian Johnson.

I showed you this guy.

Let me give you a little bit of background about who this is, and I'm not actually going

to talk about his business.

So Brian Johnson started a company called Braintree.

If you are an entrepreneur or you work in Ecom or anything that takes payment, Braintree,

you probably know what it is.

It's a payment gateway.

It's basically striped but different.

He bootstrapped the company for a long time, raised a little bit of money once it was already

quite successful, and then sold it for a huge amount of money.

And this was like five years ago, I believe.

They also bought Venmo, Braintree, but yeah, sold it to PayPal.

If I had to guess, at this point, he's probably worth at least a billion.

That's how much money he made.

I think he sold it for like six or seven or eight hundred million.

Yeah.

It was 300.

He sold it for 300.

A few hundred million.

Yeah.

So something like 300, more like 300, I think.

Got it.

Okay.

So he's in the range, maybe.

He's very wealthy.

So this guy is incredibly interesting because he just launched something called Blueprint.

So if you go to blueprint.bryanjohnson.co, his name is Brian B R Y A and Brian Johnson.

He's doing something pretty amazing.

Basically he's spending all of his time right now trying to lower his biological age.

So his chronological age, his real age, I think is 45.

His biological age is 35.

And he's measuring all 70 plus of his organs.

He's measuring all type.

Nobody knows what this is.

What the heck is a chronological age is the number of years you're alive, right?

That's what that is.

Yeah.

A chronological age is what?

Yeah.

So frankly, I don't, I'm not entirely aware of how they measure it, but I know that I

have one using, I use this site that Huberman who was on our podcast promoted.

It's called inside tracker and it tracks your blood and different parts of your body and

it tells you what your biological age is.

And I think they do that by looking at the averages.

So but frankly, I'm not sure, but they basically like you can be 50 years old, but have the

body of a 40 year old and this biological age thing, it's like a standard way of measuring,

but I don't know what all goes into it.

And by the way, you were right, 800 million is what he sold it for.

Okay.

So I'm on 800.

So you were right about that.

So let's go to this guy's thing, which is, by the way, this guy's doing something else

too.

He's basically creating like a neural link, which is like the same thing Elon Musk's

trying to do.

It's like a brain.

It looks like a helmet and you could like think something and it happens.

Exactly.

I think like it can just reach brainwaves and it can cause something they can type out

a text message off of a thought that'd be the dream or the idea.

And this new thing is this blog where basically he's basically measuring everything in his

body.

And he said, LeBron James said he spent $1.5 million a year to improve his body.

I'm spending more than that.

I've developed all the tests I've got as much money as you could possibly have.

My whole goal here is to lower my biological age and I test all my organs.

And when I test them, I put all the results here so anyone could do it.

And he lists his diet, his workout, everything.

And he listed his diet.

Let me just read what he had for breakfast.

Breakfast was super veggie.

He basically had broccoli, cauliflower, spinach, mushrooms, garlic, and salt and vinegar.

That was his breakfast lunch.

Leafy greens, veggies, berries, seeds, and nuts.

Dinner was nutty pudding.

I don't know what that is.

Almond milk, macadamia nuts, chia seeds, blueberry, raspberries, pomegranate juice.

That's it.

And then he lists all of his supplements and there's like 20 of them.

Children's hemoglobin, horse, horse, horse serum, like this guy's guys like eating like

crazy stuff and he's jacked.

So he's 165 pounds.

He's probably only five, 10, six foot.

So he's not like huge, but he's I think 6% body fat.

He has his body fat all there.

And he has like all, I don't know how you, you know, I don't, you can click through this

and you could see all of the attributes to each organ and things like that.

So I don't, I don't understand a lot of it, but it's incredibly fascinating.

And I think it's fascinating because, A, I just think this is interesting.

But B, I think, I've been saying this for a little while, I think what this guy is doing

is going to be very common not in five years, but like maybe in 15 or 20 or 30 years.

And the reason why I've always thought that this is weird and this is like the biggest

problem.

One of the biggest problems we have as humans is basically how often have you heard the

story of like person just found out that they have cancer and it's like stage five, stage

four, whatever, had they known it could have been cured and it's freaking crazy how reactive

we are to health and not proactive.

And so I actually think that what he's doing, which is proactive, it's going to be the future.

I don't think it's going to be this extreme because like I've always said this, like even

though like, you know, drugs are bad, like you still got to get fucked up sometimes.

You can't be eating fucking macadamia nuts and Chicago mushrooms every goddamn meal.

Like, you know what I mean?

You got to have some cake and like some tequila once in a while.

So like I'm down to get fucked up once in a while.

But I do think that like this is pretty cool.

This is amazing.

I can't believe I haven't seen this before.

So it's new.

It's like two months old.

This is one of the most amazing things I've ever seen.

I'm just clicking through it right now and like, I don't even want to do this podcast.

I want to go read all of this and I want to see what it's amazing, right?

So there's I totally agree with you that the future looks more like this than it does like

today.

So like it is crazy that we don't know what's going on inside our own body.

In fact, there's a question that you can ask yourself, which gets you to think a little

bit differently and see the world a little differently, which is in 50 years, like today

are let's say we look back 100 years ago.

So 100 years ago was the year 1920.

And how many things in our day?

How many things that that that they did back then would just seem so primitive, right?

So it's like, OK, did you just say 50 years ago was 1920 100 years ago?

So 100 years ago was 1920, right?

So let's say 100 years ago, I don't know what what's I don't know the exact timeline of

things.

But like, you know, 1920, like, we want to just happen.

Yeah.

So smoking was far more common.

You could advertise cigarettes to people.

You could smoke.

You could smoke anywhere you want.

So that was quite common.

Like there's a whole bunch of things.

So so all the things we do, like if I look at my day today, it's like, well, no, there

was no internet.

There's definitely no cell phone.

There was definitely no.

I don't even think there was like, I don't even know, like, could women vote?

Like, I don't know when all these things happened, but like the world was just happening

right around then.

The world looked very different.

Let's put it that way.

So the world looked very different and and, you know, but it looked, it felt completely

normal at the time.

And so and so if you if you think about if you go forward, you say, OK, cool.

So then, you know, you fast forward to today, then you go forward 100 years.

So you know, when I look back and I see slavery, I say, wow, that's crazy.

I can't believe that was I was OK or, you know, when the Holocaust was happening, I

can't believe people just stood by while that happened.

And it's like, what are the Holocausts of today?

And it's like, I think as a for personally, for example, I believe that people will look

back and be like, you just killed animals all the time.

You just murdered them for food like you murdered them for lunch for that number seven.

I don't think we're going to.

We're going to do it.

We're going to.

We're not going to necessarily do it about that.

But I think what they will say is so you would just like raise these chickens, like

a million of them under this barn and they would be shitting on each other.

And like you just like or these cows, they're like born into this pen and straight from

the pen, they go straight to the butcher where they're killed as a feel like you treated

them that way.

So the mom never like, I think that we're going to be like, I can't believe you.

I think that's how people people are starting to feel that now, right?

That's like where, you know, like a lot of the kind of vegan plant-based stuff comes

from as you see what's going on at a farm.

You're like, this is horrible, the horrible from like a moral, ethical level.

You know, like I like, I for example, my wife's vegan and I was like, yeah, OK, you

know, like I get it, like killing animals to eat them is probably not good, right?

That is killing a live thing.

And I like, I love my dog.

And if I spend time with like a horse, I kind of like love that horse too.

Like cows, you know, like they're not that far, they're not that different, right?

Like, yeah, I guess I could see how if I had to, if I had to like think about it emotionally,

that would be feel really wrong.

OK, but what about, you know, just like having milk and eggs?

It can't be that bad, right?

Like what's wrong with milk and I love cheese.

What's wrong with cheese?

And then they showed that like, you know, like, you know, earmuffs, if you if you're

sensitive, you can't handle the stuff.

But basically the way that the way that the videos I was watching that were like,

how how they get milk is like milk basically a cow gives birth to a baby.

They then separate the baby from the mom.

They put it like nearby enough where the where the mom can hear the baby crying

for milk, but it can't reach it.

So the milk gets produced like at this like much higher rate or whatever.

And first of all, to even get them pregnant, they like artificially inseminate them.

They like basically like rape them with their arm with a plastic bag over it.

And they just keep them pregnant year round.

So they're just constantly pregnant in order to constantly be producing milk.

And then they're constantly taking the babies away to cry.

And then they go kill the baby for food.

And then they let the mom just keep milking.

So it's like, yeah, it's a pretty messed up thing.

You know, like once you know, it's pretty hard to I'm down.

I'm down to kill them to eat them.

I just I would like to treat them a little nicer before we kill them.

What I'm saying is that's going to be like that's going to be like, you know,

that's going to be seen like I like my house slave, like I treat them well.

Like I feed them. No, I think that's how it's going to be seen.

A hundred years from now.

I think the way we treat animals today.

Dude, we've been eating animals since the beginning of time.

I don't think it's going to change. It's going to change.

You're on drugs. I think we're going to make nicer.

You are. It's going to change because we're going to have a good substitute,

which is lab grown meat.

So people are going to be able to make make the make the same steak you want without

killing the animal. And then in that case, killing the animals,

you're going to look absolutely barbaric.

It's going to be only a hobby sport.

It is not going to be the way you feed the population.

So I think you are so wrong about it.

OK, fair enough.

But there is a thought experiment that I believe that in a hundred.

But I think we are going to treat it.

I think we're going to treat them better.

I totally think that that's why I'm trying to buy.

Yes, before we murder them.

Yeah, dude, I'm higher up in the in the food chain.

I'm going to eat you. I think I've been trying to buy a cow here.

Have you ever? You know, you could buy like a whole cow.

Like you can drive to the farm here in Austin and like see like the farm

and then you pay like ten dollars or eight dollars a pound.

Yeah. And you could like buy the cow.

And I've been trying to do that because I think that's a good way to do it.

But it's OK.

Anyway, so my point is there's you can think of a whole bunch of things.

One what else is going to seem barbaric?

I think the health thing that you're talking about right now,

which is that you can't you don't know what's going on in your body at any given time.

Like it's fucking crazy fucking crazy.

They're going to be like, so you just you were just winging it.

Like, yeah, you know, we go to the doctor like once a year and we just say, hey,

is everything all right inside?

Once I've been to the doctor, bro, dude, don't go to the doctor.

And don't go to the doctor.

I've been a doctor in like five years.

I've made an appointment and I missed it because I was late.

You know, I'm late to everything. I'm late to this podcast.

I was late to the doctor and he could. Yeah.

Like I I haven't seen a dentist in like 20 years for for sure.

A dentist. You can miss me with that.

So there's basically like, you know, there's no point.

But but I'm down to have like some chip in my body or some blood sensor

that's like I want to at all times know what's going on in my body.

I just don't want to go to the doctor.

So yeah, that's going to be seen as crazy that we it's like people who

you know, it's like if you go drive around without a map or something,

it's like, whoa, you renegade.

We're going to be seen as the ultimate renegades for having just like lived life.

I not knowing when there's cancers and blood diseases that are just

floating around in our body and like hope hope we caught it in time.

You know, oh, we didn't.

That's too bad, you know, it's crazy to me.

So have you heard of the the Mayo Executive Health Clinic?

Yes, I've been thinking about doing it.

It's like, I'm going to do it. I'll do it with you.

Explain it like five grand, right?

Let's use our let's use our and our NFT money and do it.

So basically, yeah, yeah, let's do that.

It's five or six thousand dollars and it's posted by the Mayo Clinic

and they have locations in probably where's Mayo, Indiana.

I think Notre Dame was that Notre Dame.

And I think they have another one in Arizona.

Yeah, there's Arizona, California.

I don't think there's one.

I think Arizona is the closest one.

Is it Arizona?

But describe what it is, because I didn't know about this until a buddy told me

and I was like, oh, shit, yeah, we should do that.

Yeah, I've been thinking about doing it,

but I wasn't sure if it'd be beneficial to me at my age.

I thought maybe it'd be more beneficial, a little bit older.

But basically, you spend five to eight grand and you go to this

Mayo Clinic hospital ultimately in Arizona and you stay there for two nights,

three days, and they just do a ton of tests on you.

So you get MRI done, you get all your blood work done.

You get, I don't even know.

I mean, just they have a list of type in Mayo executive health checkup or something.

They have it.

And basically, in order to get so when when we sold the company,

I had to get this thing called and even before we sold it, I had to get it

because we are big enough to where like if Sam, if me, if I got sued,

it could be bad for the company.

And so we would get this thing called Board of Directors Insurance.

Have you heard of that?

Yep, yep, yep.

And so it's cheap.

It's like a thousand dollars or five. I forget how much it costs.

And if you're a little bit older or you're unhealthy, it's what I think

sometimes you have to get one of these one of these things done

in order to qualify for that health insurance or to get a discount on it.

And basically, you go to this place and they do a ton of different shit on you

just to see like what your health, how healthy you are.

And you're supposed to go once a year.

Right. And so you do, does it say what the scans are?

So there's a bunch of preventive high level what they are.

Yeah, like cardiovascular.

OK, whatever, this is not going to tell us anything.

But they test for like, I don't like metals in your body or like other shit

that like you don't get at the normal doctor.

And it sounds like, you know, over the top, like I wouldn't really think about it.

But the person who recommended it, they were like, hey, like, you know,

we're now like all like 30 plus and like, you know, shit happens.

Like hopefully not in your thirties, sometimes in your forties.

Getting to your 50, 60, 70s, it's becomes like a probably type of thing.

And they're like, you know, we've been fortunate to make some money.

Like the best use we can do of our money is health.

And so like, let's just do this thing.

Let's just do it every year.

We'll make a fun trip out of it.

And let's go get this screen done and like, let's just stay in.

Yeah, he's trying to get he's been trying to get Ramon to do it.

I'll do it. I'm going to do it.

Yeah. So so we should we should book this thing.

So let's go back to this Brian Johnson thing.

OK, so he is basically monitoring his body at an extreme level.

And it looks like he's basically measuring the health and age of his organs

of his individual organs.

And then he's looking at if I take this, you know, 30 micrograms

of melatonin before bed, how does that affect X?

It's like, you know, the quantified self nerd stuff.

But on steroids on, you know, on like this is like the most extreme

example I've seen of it.

It's the most extreme example.

I don't think it's a good way to live because like it it's it's you have

you have you probably don't have that much joy.

No, this isn't for the normal person.

This is for the like the human population needs like point one percent

of the population to be this weird and do these tests and push the boundaries

and like live in the future.

Like there's that phrase.

I forgot what it is.

I have a simplified version of it.

The simplified version.

The complicated version is like the future is the future is already here.

It's just not evenly distributed.

But I just say the future is already here.

It's just not everywhere.

Which is like the simple way of saying that, right?

Like it's like this guy is living in the future.

We're just not all living in the future right now.

Like the thing he's doing, we will all know this level of detail about our body.

I've heard a phrase.

It's like basically what rich nerds do in the weekend.

Everyone will be doing in 10 years.

Right. Yeah.

And that's exactly what this is.

This is amazing.

Have you seen a picture of him?

Look at look at his like look at him without a shirt.

By the way, this is like, yeah, he's insane.

So he's six feet tall.

He's 40 something years old and he is 3.5 percent body fat.

He's insanely ripped.

But he's also he said that.

He said that wasn't optimal.

He goes, that was too low.

So I went back up to like 6.8.

Yeah. Yeah.

It's pretty sick.

Click that video.

I found 6.8 to be too low.

So I went to 26.

Right.

Look, there's a picture of him.

There's a video of him dunking or like jumping up there.

Have you like he looks great, man.

This guy looks super good.

He is to me like, you know, like Elon Musk gets a ton of worship

because it's like, wow, you're the genius,

billionaire, inventor and you like, say, dick jokes.

Like you're my hero and it's not that this guy is like better

than Elon or Elon's worse than this guy.

Nothing really like that.

But man, I love finding these guys that are like they're not like

they're they're no different.

Like this guy is just as smart, has been super successful.

He is absolutely ripped, which like, you know,

someone like Elon has not been prioritized in that.

You could tell.

So it's like this guy lives a different lifestyle,

but it's like this guy will have one one millionth the fame of Elon Musk

right now, you know what I mean?

Like if I go look this Elon Musk, I think he's got two thousand followers

on Twitter, let's I'm going to DM him.

Yeah, like we should have him on because I think this guy's fascinating.

And like we've actually talked about it before, by the way,

we did him as Billy of the Week before this because he told the story

about door to door sales and I went on this long rant about door to door

sales and how I thought that was like an amazing hack for hiring anybody

who's done well with door to door sales.

So Elon Musk, sixty three sixty three million followers.

Brian Johnson, I think he's like two, three, four, five thousand.

Yeah, like let's see.

He's OK, he's at twenty seven thousand.

So he's not nothing but in twenty seven thousand twenty seven three million.

Is like I think he got a bunch because he went on the Lex Freeman podcast

and that like really boosted him.

But yeah, he's basically like, you know, one one thousand

more than one thousand times less famous.

But I think these types of people are like way more accessible,

way more interesting to learn from and just more fun to be a fan of

than just being a fan of, you know, the Yankees type of thing.

Yeah. All right, let's get him on.

It's this guy's fascinating.

He he's very interesting.

And Ben, by the way, he's a Mormon, right?

So so Ben, you're basically related to him.

Ask your cousin if he'll come on then.

Yeah, don't you know him?

All I can say is I'll see what I can do.

Yeah, like you definitely you definitely have a cousin.

Isn't there like a group chat basketball camp with him or something?

There's just a group chat for all Mormons.

All 15 million of us, one group chat. Yeah.

Yeah, like your social network or something.

You surely have.

You do have a social network.

Actually, no one uses it, but we do have one.

What is it? What's it called?

I don't even know this tabernacle or something.

It's it's it's a it's an app that was made by the

called the outdoors. It's called nature.

Yeah.

I'll look at that.

That can be next episode.

I'll tell you all about the yeah, just the church app.

It's called sounds like a business opportunity.

If the Mormon social network exists, but nobody's really using it,

I feel like all you got to do is, you know, air drop some tokens

and and all of a sudden people will be using this thing.

Like I get by the way, did you get either guys?

You guys don't own by the way.

Just ask Mitt Romney for an intro.

He knows him.

Shit.

Yeah.

There's definitely a group chat for like the successful,

super successful warrants.

Yeah, I definitely am.

What were you saying about air?

Sam, do you know what an air drop is?

No, I see everyone talking about it and I'm too afraid to ask.

OK, so basically air drop is this amazing thing in crypto

where you just wake up and then there's thousands of dollars

in your wallet that you didn't have the day before.

And so that's what happened yesterday is anybody who owned

what's called a dot ENS, the Ethereum name service,

which is basically like a you can have dot com dot org.

There's a dot ENS now.

And so like when I did my crypto week, I was like, oh, I want to have

my like my name space in the on the blockchain

like the in the Ethereum world.

So I created a dot ENS like a handle.

When did you get?

So I got like four grand yesterday just for having and I only have one.

I have friends that have like hundreds of these names.

They they they made like 50,000, 100,000 dollars yesterday.

Well, really?

You know, you you bought this thing like, you know, I paid a hundred

dollar in gas fee or two hundred dollars of gas fees to get my name.

And, you know, that thing paid off with like a four thousand dollar air drop.

So basically the the organization that's behind this,

they created their own token yesterday for that will be used to like vote on

how this thing works.

So like in the domain world, there's like I can, you know what I mean?

Like this this this committee called I can and I can gets to decide

when there's a new domain, which is bullshit, like dot photo or dot business.

I can't have such bullshit.

So they're that's the governing body, right?

And so with with the crypto world is decentralized.

So the way it works is everybody who owns a name gets to vote.

So if you're if you're a user, you get to vote.

And so how do you vote?

You vote with your tokens.

And so they dropped the air dropped a bunch of tokens to everybody.

And so everybody made a bunch of money.

Nobody's going to care about the vote.

It's like reading the privacy policy of a website.

You're just like, yeah, yeah, yeah, yeah, agree, agree, agree.

Sure, I'll vote with the majority.

No problem. Just give me my give me my free money, please.

But this happens all the time in the in the crypto world is if you own an asset,

the group that made that can airdrop more tokens to you.

And those have some market value associated with them.

Like that happened with board apes.

If you had a board ape, they airdropped you this potion

that you could give your ape and turn it into a mutant.

And that potion and the mutants basically had just like doubled the value

of whatever you own. So you owned a thing that was worth.

I think the cheapest one right now is like 150,000.

So at the time, they were like 50,000 and people were basically getting

a free 10 to $20,000 item airdropped to them by the organization.

It's kind of insane.

Now that Bitcoin's 67 grand.

What? How much are you net worth is in crypto?

I don't even calculate it anymore.

Like, I don't know. I don't keep track of it.

Over 50 percent.

Probably. Yeah, probably.

Because, you know, I basically started it.

My goal was to put in 25 percent.

I think put I put 20 in and then I started going up so much.

I just stopped at 20 and, you know, I should have just gone all in.

I should have gone all in like I believed and I should have gone to 80 percent.

What about what do you think?

What do you think pop has?

How much crypto do you think he has?

He says he was 90 percent crypto.

But I don't think he had a ton of money at the time.

And the question I have is like he then started making easily

a few million dollars a year over the last, let's say, three years.

I wouldn't say easily.

I would say two years.

I would say two to three million a year if I had to guess.

Right. Right.

So that's a few million dollars a year for the last couple of years.

So that's like, let's say after taxes and all that good stuff.

Let's say he got another four or five million bucks out of

you know, all of his content, sponsorships and all that good stuff.

Courses, that sort of thing.

The question is, did he convert all that into Bitcoin as he was going?

Or did he hedge?

If he converted it all, you know, that means he's got.

I would if I was going to place a guess, I would say that if you

when he was earning that, Bitcoin's gone up about five X since then.

So if you had four million dollars gone, five X, that's about a 20

million dollar stake in that part, not not including whatever you had before that.

So I would guess the guy's net worth is probably

I'd set the line at 30 million dollars, the liquid net worth,

not including not not ownership of the start-up,

start-up investments that he made that are speculative and illiquid at the moment.

Yeah, I mean, that'd be a home run.

I could be what do you think?

Would you guess that?

I'd probably say lower if I had a guess.

I've got no information.

If I had to guess, I would say 15. 15.

And I think when he started the like

the like before he was pumped, the brand name, you know, like a lot of it

depends on what was your base, right?

So like, well, he said in his article, he wrote this amazing article

about how he's quitting. Yeah, that was fun.

And it was a great article.

You shared it as like just great writing and I agree with you.

I think you shared it. Yeah.

And it was really good.

And so basically pumps came on our pod a couple of times.

We should have them on again.

And he is this personality who has a sub stack, has a podcast,

has a fund where he raised, I think, a hundred million dollars.

And he basically was with a hundred.

I don't know if it was a hundred, but yeah, go ahead, something.

Well, tens of millions.

Let's say he wrote a letter to his investors saying,

I'm shutting this down because I want more free time

and I want to spend more time doing what I want.

So here's your money back.

He goes, I don't want to be a billionaire.

I want to be a time billionaire.

And I love that.

I completely agree with that move.

That's totally the right move.

He basically said without saying that I was unhappy

because I was addicted to screens.

And I don't want to be like on this dopamine game anymore,

which is so common.

We've been hearing that constantly.

We've been hearing that a lot.

Not surprising.

The pendulum is swinging.

Right.

We all got addicted to this substance.

And now, you know, some of us are coming off of it publicly.

I read it a little bit differently.

Here's how I read it.

I read it like this, which is.

It doesn't really make sense for me to invest y'all's money now

because I kind of got enough money on my own

that I'm just going to invest my own money

and not have to deal with any of you guys.

And I don't need to like play this game of fees and carry

when which will just make me want to like I have to raise

this bigger and bigger fund, deal with more of you guys,

have to like deploy more and more capital, which takes more time.

Like if I just invest my own money at this point,

I'm going to do much better.

I'll make more money because I'll own 100 percent of my upside.

And secondly, I don't have to keep.

I don't have to deal with any people.

I don't have to deal with anybody.

I don't have to go fundraise.

I don't have to write updates.

I don't have to do any of this stuff.

So I kind of read it, which was just like.

That made when I was famous, but not rich.

It was great to raise a fund.

And that was the only way I could invest a bunch of money.

But now I'm rich and famous.

And so I don't need your money anymore

because it comes with problems, right?

Like it comes with.

Has your has your mini fame exhausted you?

No, not at all.

But I don't even really.

I don't even feel that famous at all.

So I don't like.

You don't get hit up all the time to do shit.

Yeah, but I just say no.

I just say no all the time.

So like I.

Me too, but I find it to be tiring.

Like I keeps me up at like, for example,

this young guy, I live next to a university.

This kid knocked on my door last week and he goes,

hey, I was wondering if you have a dog,

like I want to make some extra money.

I would walk your dog for you.

And I said, fuck an egg, good hustle.

I appreciate that.

I'm not just going to give my dog to you though.

Write up a letter, tell me all about yourself

and put it in here and I'll determine

if I think you're a good fit and he did it.

And I've been losing sleep each because I'm like,

I don't need someone to walk my dog,

but like I want to give this guy a little bit of money.

How should I say?

I've been like keeping up at night.

Like it's been keeping me up at night

for like five or seven days on how I'm going to like reply

to this guy and I get messages and email and I'm like,

and sometimes I get it from people I love

and they want me to do stuff.

And I'm like, I don't want to do this.

How do I say no?

You should just say, look.

You know, I would just be.

You should just say completely exactly what you're saying,

which is I think your hustle was awesome,

which made me want to say yes, but I also realized

I don't, I actually like walking my dog.

I don't need somebody to walk my dog.

So let's do this.

I'm going to pay you for a week of walking my dog.

You don't have to walk my dog because I want you

to be rewarded for what you're doing

because I think it's really great.

And I remember when I was you.

So, you know, here's this money.

I need to sleep easy at night.

And I also want to walk my own dog.

And hey, if you ever want to like do something else,

you know, like maybe if I ever have like a job

for somebody who's whom I need a hustler to do something,

I got your number.

And just some of that, you'll make his day

and then you'll be able to like chill out

and not have to think about it.

Yeah, that's how I was going to do it.

I was going to just, I was just going to Venmome like 50 bucks

and be like, I want to reward you.

But make it a magic moment for him.

So like this is a game I've been playing

and I think you should do this as much as you can.

I'm really just giving myself this advice,

which is let's say there's a situation like this

and like you could give him, you could just say no,

you could be nice and give him 50 bucks.

But what would make it feel amazing

is like probably just like a little bit more than 50 bucks

and some message like the thing I just said,

which will make him feel like, oh, shit,

this guy's awesome.

And like he recognized, he saw me for being awesome.

Like I got validated for this hustle that I was doing.

Like there's Tony Robbins tells a story of like

he was in this restaurant and the waiter was great.

He was like, he had a big, big group.

It was like a big family dinner

and everybody needed a different thing.

And the waiter was so kind and he was just hustling

and he was making everybody laugh.

And he did this magic trick for my daughter

and like he was this young kid, 21 years old

or something like that.

And he tells the story.

He's like, at the end of the dinner,

I already knew like, hey, this waiter was great

and I'm gonna leave him a nice tip.

But he said, who'd you say?

Who'd you say did this?

Tony Robbins.

And his kid is like, somebody suggests something

or he realizes he's like, you know what?

I'm not just gonna leave him a tip.

What would make this a magic moment for this kid?

All right, how can I do this?

He goes, all right guys, when this guy comes out

with our to-go boxes or whatever, like the final thing,

we are gonna, this guy's been amazing, right?

We all agree this waiter's been amazing.

We are gonna give him a standing ovation

in this restaurant right now.

Oh my God.

And he's like, gets the whole table to stand up.

They just start cheering for this guy

as he's coming forward.

He's like, what is everything okay?

He's like, and then he just says, he goes,

I need to talk to your manager.

He's like, what?

It brings the manager over.

He just says, look, you know,

I've been coming to this restaurant for a long time.

This is the best experience I've had.

This waiter was amazing.

And he really just made the night for our family.

And I just want to thank you for that.

Thank you for hiring this kid.

And he just kind of like made the kid feel like a star.

And I think the story goes on, which is like,

I think his daughter ended up marrying this guy

or something like that.

Like it ended up being some crazy story.

But just he kind of left that nugget.

He goes, just think about,

what's the little extra 10, 20% you could do?

Like it didn't take that much more effort

to just like stand up and clap for the guy.

Like it's a little bit embarrassing, I guess,

but a little bit on Orthodox,

but it didn't like require more money or more time.

It was just a little creativity

of how to make this guy feel like a little extra.

And so I've been doing that from time to time

where I'll just see a situation, I'll go, okay.

Dude, you cheered?

You stood up and cheered?

Or you like?

Not in a restaurant.

I didn't want to do the exact same thing,

but I used this idea of make it a magic moment for the person.

And it's like, you know, I could just do this.

That'd be like the normal good thing.

But what would make this like really pop off?

And what would make this something

that they will remember tonight?

They'll go tell somebody that this happened for them.

And then I do that thing.

And I never regret it.

It's always like, you know, my intention is good.

Like, you know, even if the execution is slightly awkward,

I'd rather be the guy that does that

than is in his shell, you know?

I think I agree.

All right, fine.

Lucky kid, I'll have to send him this podcast.

All right, we should wrap it up and yeah, we're good.

Machine-generated transcript that may contain inaccuracies.