My First Million: Breaking Down Two +$1B Companies Hidden In Plain Sight
Hubspot Podcast Network 9/21/23 - 1h 3m - PDF Transcript
There's like stories where she's raising funding and a guy leans over the table
It was like so why should I trust you to be the CEO of this company and she leans back over she goes
Because I'm a complete and total animal and the guy leans back and he's like all right. I'm in
Okay, what's up, we're here and I got two little special announcements for you
First one we got merch the boys got merch. We're a little late to the game. We're a little slow
Most people start selling merch as soon as they get a following took us four years
But Sam we figured it out. You got to sell t-shirts on the internet and hoodies, but that's I think that's all we have
We'll add we'll add more stuff, but we have a few stuff
It's pretty stupid that neither of us are wearing it today mine's in the in the dryer at the moment again
But yeah, it's pretty cool
We have stuff that has some of our favorite sayings and dude, there's no small boy stuff shockingly
Caught on caught on in a big way. I'll tell you something
I don't know if you listen, but I did an episode with Samir from Colin and Samir and they basically are like they're youtubers that study other
YouTubers, so they're like always studying creators and he handed me two things when he came to the interview
He handed me a newspaper that should I tell you about this? No, he handed me a newspaper that was they made their own
Newspaper edition like one one edition special edition for their like they hit some milestone
So they printed them a newspaper and it was like
All of the like kind of content or interviews from their show were like it's like here's them
Here's the monthly magazine or whatever. Here's the thing for our stuff dude. Let's do that. That's a great idea
It's a great idea. It looked like a normal thing, but they they made it using their content
I was like, I love this. He gave me one. He's like this is the last one we have
I don't know if that's true or not
But man, you know how to make a boy feel special when you say that
The second thing he handed me this hat that was a dope hat that says a press publish
It's like this blue hat that has super high quality and I was like, oh, this is like much higher quality than normal merch
And he goes, oh, yeah, yeah, here's how I think about merch
He goes if you're Logan Paul or your mr. Beast you make
Consumables think prime energy drink. It's a consumable. I'm selling this to you. You're gonna drink it use it whatever
And he goes mr. Beast chocolate. He's gonna or even mr. Beast merch his t-shirts
These are all just consumables and he goes we don't make consumables. We make collectibles
He goes if you're a creator, you should pick one of the two paths and I love this collectibles
I'd he's like because what you want is you want to weigh your look
You don't need to make a you're not gonna make a fortune
You don't need to make a fortune through your merch and which is why we've never done merch because it's like
I don't know do we really care about making a couple thousand bucks on t-shirt sales never been that never been a motivator for us
Cuz we're rich if you missed that part. All right, so
But the reason is oh my god, what a should we put like
Is that the note our new collectible like douchebags are
But the collectibles thing made total sense to me where he's like you want the people who are like kind of your your
thousand most
But most like kind of devoted people people who actually give a shit about what you do
They're all about what you're all about they think the way you think they act the way you act
They're very similar to you. They're like for them. This is like collectible badge of honor. So
Make a limited edition number of units
And when it's gone, it's gone and never comes back and on top of that you
It's a signal so that anytime anybody else sees them with that they know oh, they know you're part of the tribe
They know you're part of the tribe like if I meet somebody Ben said this to me the other day
He goes it goes
Oh, you know what I like because he what he'll do often is he'll talk to people who come through my DMs or
Email us or whatever. He loves to go meet them and talk to them and I'm like that's great. You get a lot of energy from that
I'm more introverted don't like doing that as much
But he goes no it's he goes the reason I like it
He's like normally I don't like just talking to strangers, but he's like if you like MFM
There's like a 95% chance we're gonna be friends
Is it because it filters in people who think the way we think and act the way we act and like you got a sense of humor
That's like you're not gonna like this content
If you don't if you're not a busy total business junkie and nerd you don't like to nerd if you like don't like to learn
about business you're not gonna like this podcast and if you
Like everything buttoned up and serious. You're also not gonna like this podcast and so it's a great filter
It's sort of like when I see another grown man drinking glass of whole milk for dinner
You know what I mean like a dinner like oh, hey, we probably have similar values
Oh
Good good Catholic, what's up? So yeah, I feel that if you got a favorite flavor of Skittle Sam Sam knows
What's the second thing you have so
Okay, that's the first price second surprise is a clips channel. So this one actually we should have done a long time ago
If you go to clip MFM comm so this is our new clips channel
Which is basically
You we do these podcasts are about an hour each
What clip MFM does is it's a YouTube channel for only the clips of the best bits from the pod
Clipped out for you so that you can watch them in sort of like three four minute bursts and for every episode
We're only pulling out the one to three
Moments that actually mattered so where somebody told a great story had an amazing idea or shared something about the the way their
business works or broke something down in a level of satisfying detail and
At first I wanted to outsource this and then I was like no fuck that
I'm gonna hand curate these clips myself because I'm like I want the channel that I would want to watch
Because this is how I consume a lot of podcasts like if you're like, oh, do you like legs treatment? Yeah, like it love the pod great pod I
Never actually watch the full ones. What do you search to find it?
if you just go to clip MFM comm that'll take you there or
The you can search my first million clips and I tweeted it out
It's got like 700 subscribers now
But I need this to get into the tens of thousands of subscribers because if you listen to this podcast
You're gonna want to like why would you not want to just?
Get the best stuff faster or like in a more simple way
So yeah, anyways, that's my that's my sales pitch for both the merch and the the merch is collectibles limited number of units
And it's it's just a way for our tribe to kind of signal to each other
Hey, this is what you know, I'm in the I'm in the club and on the other side
We have the clip channel. How did I do with my sales pitch?
That was a great pitch and the skittle joke was very funny and you made me feel very guilty because my wife
Listen, listen, my wife has her birthdays this Sunday and I was gonna surprise her with a pinata
Hopefully she doesn't listen to this episode and I have a closet here in the studio room
That is where I've hidden the pinata and I've also hidden tons of bags of candy that I went and bought from party city
lots of Skittles on
Unfortunately, I've got to go back to party city today because I've eaten all the bags
Skittles so you nailed that one. It's all they're all empty
There's a there's a a whole bunch of empty skittle bags
It looks like a raccoon went through that bag. That's not even like a small hole
Why did you need a face size hole in that bag?
Because when I do nighttime eating I go into bear mode and I'm like I'm like a bear getting like a like a like a beehive
You know, I'm just like I'm just like imagine just like using your fists instead of your fingers
That's like what I am at night. My sister says this thing to her girls
Like she wanted them to like just go to their room and put themselves to bed
So she invented something called nighttime sister playtime so that they would feel excited about it
Oh, do you guys want to do nighttime sister playtime and they're like, oh my god
Yeah, nighttime sister playtime so they go to the room by themselves. They play and they fall asleep and so I
Created nighttime daddy playtime, which is just when my kids are gone
And I get to just eat and be on the internet and that's nighttime daddy playtime
And I celebrated every single night
Dude, I like I'm like putting my fist in a jar of peanut butter at night like I'd wake up and there's like bear claws
Oh all over the place so listen
I want to break up a topic you put it on your list and it's so funny you put it on your list
Don't say what it is yet
But you put it on your list and I did a ton of research on this topic and it's incredibly fascinating
So I want to tell you about this. All right, we got to give credit
There's a reason we both have it on our list someone tweeted that they did they go you should do it
They just said you should break down this particular company and I was like that's one of the very few times where I go
That's a great idea, sir. That's a good one. We're gonna do that. So
Let me tell you how I got started. It's super fascinating. So there's a guy named Steven Brill
You have no idea who he is, but I bet you know court TV. He started court TV
one of my all-time favorites, you know predecessor of cops my favorite show of all time and
It turns it to a huge success and then he also starts American lawyer media, which is like a six or eight hundred million dollar
Lawyer media company that he sells. So his next company. It's called verify identity pass
It started in oh three after 9-11
And he wants to come up with an interesting way to make getting onto a plane easier and safer
He comes up with this thing where it's like a credit card and you could swipe it
and in order to like prove that you're I guess not a terrorist something like that and
It gets, you know a little bit of traction. He raises a hundred million dollars to start this business
He gets two hundred thousand people to sign up. It flops done workout
so
There's this woman her name is Karen. I forget Karen's last name actually, but she's got this
Hedge fund very successful hedge fund. What are you laughing at?
Anyone named Karen? I just always think jam
What a what a side swipe they got in life by by this this trend that just started into whatever
2022 and all of a sudden their name was never the same again. She spells it
CRYN which somehow makes it better to be honest. I would too. Yeah
Yeah, like how I call like La Quinta Hotel is the quita
It's just a slight rebrand
So anyway, she has this hedge fund. It's successful and all but she hears about this company going out of business
And she's like, you know, this is actually interesting and I think they made a mistake
They didn't brand it correctly
I think this should be more of a luxury good company
And so she buys the business out of bankruptcy for six million dollars
Then she goes on and raises fifty million dollars and she renames the company and she calls it clear
Clear is that thing that a lot of you folks see at the airport. They are at around fifty three airports
I think it's kind of confusing at first when you see it because you're like, oh, there's two lines
There's a TSA line. There's a clear line. What the hell is going on turns out
This company is crazy successful and it actually has a lot more implications than I ever imagined
So clear does something like six hundred million dollars a year in revenue market cap of three billion dollars
And what they do is they built this technology at that stand where it looks at your eye and it uses biometrics
so it looks at your eye to
Figure out who you are it looks at your fingerprint and they like fast-track you in that line
But have you ever wondered how they like get these contracts at these airports? It's like a monopoly. Yeah
I don't know how to do it. So they give away 10 to 13 percent of their revenue
To the airports and what that comes out to be is something like of their revenue in 2019
They're doing like 350 million in revenue. They gave out 35 million dollars to airports
The most popular airport was lax that made them around 25 million dollars in subscriptions of which they gave 3 million back to lax
And so they're kind of like in bed with the government a little bit and they have all these people on their board who are
They took funding from Delta and they have Delta employees on their board
So like the head of Delta they have like the former head of TSA security on their board and it's crazy fascinating because what they're doing now
Wait, but tip I was doing bad listening because I was looking it up while you were talking
How did they get into like what was the thing that got them in because it's like seems like once you're into the airport
And you're the you're the one of
Course this is an amazing business, but what did they do to get in?
What did she what was the miracle that they pulled off there?
They promised airports that they would give them a percentage of the revenue
So they would open up a new revenue stream and also what they did was they took funding from a couple airlines
And they on their board they added like former head of TSA and things like that and so like they like some old-fashioned
gentlemen's agreement
Yeah
Yeah, so it's pretty fascinating what they did, but what's even crazier a
Karen's actually pretty amazing. There's like stories where she's raising funding and
A guy leans over the table and was like so why should I trust you to be the CEO of this company?
And she leans back over she goes because I'm a complete and total animal and the guy leans back and he's like all right
And so there but they're killing it now
They have 17 million users, but here's where it gets really interesting what they're doing and I went and read a bunch there like and no reports
It's super fascinating and also scary what they're doing is you can now sign in to LinkedIn
Using clear so you can create an account verifying your identity
You can also go to certain stadiums and buy beer
Using just your your eyes and so her whole theory is like look we're gonna start with the airport
But eventually you're not gonna use a wallet anymore
You might use Apple pay for some stuff for for something that involves your identity
You don't need to pull out your license anymore. We're just gonna look at your eyes and it's super fascinating
What these guys have pulled off and I didn't realize I kind of thought it was like a douchey company because I'm like
This is $50 for TSA for five years. This other thing is like 150 bucks for one year. Why do I need this thing?
But people still buy it. I think I was with you one time and you bought it
You even know what it was right? Well, we were late
We were about to be in you were about to miss a flight to Miami and so I was like alright
My guy for this line. How do we do this? Okay?
Let me just sign up for clear very quick and see if we could jump the line and it worked you had TSA
I didn't have it and so I cleared my way in and we got on the plane
It totally worked and so it saves you just a little bit of time, but like what's crazy is that?
Their vision is huge and it actually is like a super interesting
Vision that they have on how this business can be can be much bigger than it is now
And it's just like goes way more in depth than I ever thought
Yeah, I'm not sure I'm a believer in the rest of that vision because like I don't care like
the amount of effort it would take for the
You're at a ballgame and you want to buy a beer and now each beer vendor is gonna buy hardware to
Scan my retinas and I have to stand still for seven seconds
Well, it scans my eyes just to verify my age like it feels like that's not the right payoff
Like the airport one makes sense because it's like hey look airport security. It's big deal
Okay, you can skip this line and if you're a business traveler, you're gonna miss a flight. Those are high stakes
That's important. And so it seems like the right payoff to kind of like work ratio
I wonder where else that really exists where you actually need to on the spot verify your identity
So last summer a new law was enacted and so right now if you live in I believe it's Virginia
And you go to porn hub calm or a bunch of other porn sites. Yeah before I see you typing
You
So there was a new law enacted that for people in Virginia
You have to verify your identity in order to go to certain porn websites to prove that you're over 18
And so it like brings up like a camera where it wants to take your picture from your computer lens
To like check your identity shame you it just starts shame
Yeah, like the avatars like a it's like a nun holding a rosary and she's like are you sure?
But but like there's like a few instances where this actually is interesting by the way those porn companies
Some of the thing that they're doing is they're putting it on
They're they're making it so if even if you're outside of Virginia
Some porn websites are still making you register in order to like make you pissed off at the Virginia congressman who approved this
Hey Mark Ingram in Virginia is forcing you to open your eyes and get scanned before you watch porn
If you feel any kind of way about that
Push this button. Well, they even have like a gmail login for some of these porn. It's weird
It's weird is what it is. But like I
It's crazy, but there are a few instances
But the most crazy thing about clear is like this is a total monopoly that they have in airports
And I'm shocked that they've had this I don't know anything about public valuations
It seems potentially like an undervalued company. What is it valued at and what was the revenue again?
It's in the five or six hundred million dollar range
They claim they have 90 retention. So it's not like as good retention as software, but it looks like
Their market cap as of today is three billion dollars
I mean, what that's kind of an amazing
Like a three billion dollar company that does such a simple thing
And you said they're only in like 63 airports or something like that
That's that's crazy that it's so so big with such a small footprint and it's such a simple
Product, uh, very impressive. Yeah, they're in uh, 53 airports in uh, they're they're the trailing 12 months
They've done five hundred and thirty million dollars in revenue
Wow, that's impressive. Uh, here's our random related, uh startup. Do you ever see this company called Evolve?
They uh, they make metal detectors. No, so their big thing was they're like
It's one of these businesses like one of the meta takeaways of this podcast is
All the businesses are hidden in plain sight. They're right in front of you
And if you just start once you start paying attention, you're like, oh, this didn't just get here
Who put this metal detector here? There's a company that does this. How do they work?
Um, is this the same company at all of these places? How did they get that contract?
And so metal detectors are at every big venue, right?
Um, you know stadiums concert for whether it's for concerts or sports
Airports that sort of thing. And so there's a company that had raised money from lux
Lux capital like a a VC firm that does like whatever
Slightly hard tech or or hard tech. Um, and what these guys did was they were made of metal detector
Good pitch for them
They do. I don't know whatever
Like cutting edge hard tech and then I was talking about this metal detector. It was like, uh, I mean
Those guys those guys the beach were nuts also hold metal detectors. I can't really call this cutting edge
Um, yeah
We do slightly hard stuff
Yeah harder than e-commerce so they um
But the their actual demo is pretty cool. So what they're doing is it's a metal detector that can let you just walk straight through much faster
So like you don't need to I think it's like you don't need to like
um, take you don't need to take out everything for your pockets and you don't need to
Like, you know, like I guess like it could just detect it faster. So the flow of traffic is faster than a traditional metal detector
um
And that's kind of just crazy to me that that's like such a simple idea that I'm like, oh, yeah, I guess like
I guess that's true. Like if somebody just made a better metal detector going forward, they're gonna win a bunch of contracts
Uh, I have this thing called cricket. I want to tell you about they spelled this funny
Do you know what this is by the way? Have you have you ever have you ever heard of a cricket machine? No, so it's c r i
c u t
No, what is that? Okay. Yeah
Ah, r e a new producer arry is here by the way first episode. So if you uh,
If you like how this produced this episode's going if you like how it's edited
Credit to arry if you hate this episode
Blame on arry. All right. So all right. Have you ever heard of this machine the cricket machine?
I have not
Okay, this is it's a di y like home crafting machine. It's 20 years old
This company makes
A billion dollars a year in revenue
100 million dollars a free cash flow a year sam. How does that sound? I like the sound of that
And what it is is it's basically a cutter. So you put in some material. It could be plastic could be a sticker
Like paper and then it'll cut the shape for you
So you can do like die cuts like sticker or whatever by the way
I barely understand how this works. So i'm gonna put you yeah
I'm looking at it now. It looks like a printer, but I guess it's like a printer
But it's more for cutting than from printing. Yeah, so it's basically a way to
Cut different shapes of things. So you want to put something on a water bottle
You want to make a label you can cut it using your cricket home home cutter
Is this an invention that they made or was this a style and is this like a Kleenex tissue type of thing? No, it's more like
When steve jobs, like I want you know every
Bill Gates, whoever was like, you know, every home was going to have a personal computer
He's like, you know a computer on every desk
And that's basically what these guys did. So there was like these machines were there before for you know for people
For industrial application
And then they the company that started it was called like provocraft or something like that
They were making these machines for craft shops
So you would take your design to a craft shop and you'd say, hey
I'd like you guys to cut this for me this way and they would have the machine on the on the countertop to cut it for you
Because you're not gonna have your own machine. These are expensive what these guys did
Well, they made it smaller and made it more affordable so that people could just have these at home and
And so, you know, if you go look at etsy you go look at things like this
A lot of those people know all about the cricket machine because they have them at home and they use it to make their goods
So how do they cut your name out in this cool looking font?
They don't do it by hand. They have a cricket machine that will cut it for you
and so just an incredible business and um
I saw I heard about this because we were looking at an investment
So we're looking at investment from some of the original guys who were early there
And they've spun off and they're doing like a new a new like better version of the cricket machine
And I'm like, yeah, I'm just don't know how big this space can be
He's like, well, I think it's gonna be bigger than cricket
Which does a billion dollars a year and is spinning off a hundred million a free cash flow and you know is a public company
And I was like, oh, okay. Yeah. Yeah. So uh my bad and he's he was telling me some pretty incredible things about the crafting community
so he's like
You know stores like michaels
They he goes michaels if you go read they're kind of like uh, you talk to their leadership or read their earnings or whatever
He's like
michaels believes that every single person who walks through their door is a netsy seller
Their default assumption is that if you come to a michael's
You are she gonna sell on etsy
And because it's like more the majority than the minority which is kind of amazing and etsy's this obviously this marketplace to go
Sell your goods, but if you look, okay, if that's how you sell your goods
Well, then how do you make them underneath that?
And so I am very tempted to invest in this uh space because it is such a big space. What's the product to?
Um, I don't want to give it up, uh, just because it's like kind of proprietary
Something like cricket something like cricket, but better it does more things
So the cricket just cuts this does other things in addition to cut got it
So um now this came by the way through our buddy al don't so if you go back and listen to the episode with big al don't
Al and his mom start a company in the quilting space
And the little breadcrumb trailers we have patrick Campbell on the podcast
Patrick Campbell runs a payments company called profit well and we were like
Hey, you see the payments of like lots of companies like
Any cool trends in the payment space that we wouldn't have thought of he's like quilting or like what he's like quilting is
enormous
It's like quilting like the grandma hobby. He's a yes
Enormous there are companies that do blah blah blah a lot. So he told us about that
Afterwards I get a dm from al don't he's like hey
I'm one of those companies that we make 100 you know 100 million plus a year
My mom you know jenny jenny don't or whatever started this business and I joined her and like
yeah, we still
Like kind of crafts for quilters like the squares, right?
It's like the patch of the squares the fabrics and they do like a daily flash deal
It's like oh here's the quilting thing of the day and like that's how they do it
So they built this huge thing to the point where he now
Bought a small town and he turned it into like the mecca of quilting
It's like Disneyland for quilting the Disneyland for quilters
It's like if you're a quilter and you want to take a trip to like indulge in your hobby
This is where you go and I'm like wow this guy's thinking big. I love this guy
He's a funny guy
And so he was talking about quilting and then he introduced us to this deal
He's like yeah
I'm investing in this thing
Because I'm in this craft space and I you know, this is like one of the best kind of concepts we could do here
So I'm just getting I'm just scratching the surface on like this space. I know nothing about
But I'm very fascinated by this. I wanted to share that with you
Dude, the etsy
Platform is wild. Have you looked into like how big some of these sellers are my mother-in-law started an etsy store
And she's making hundreds of thousands of dollars
Selling pillows on etsy, right and one of the cool things about etsy is you can go to the store
And they'll show you how many lifetime sales how many transactions have happened at that store
It's visible on every profile. Yeah, and you'll like look up something very obscure and you'll see that they've sold
50,000 versions of whatever they're whatever they have it's wild
How powerful etsy is by the way, I believe this is how moist started native deodorant
So I think the like public story is like my sister got pregnant and I was concerned for her health
And I wanted her to have aluminum and paraben free deodorant
I interviewed him about this the real story is what so I was in his office
Like we shared an office and so basically he was just looking
I think he was like
Maybe I'll do mattresses a lot of people are buying mattresses
This is right when Casper was getting going and and he called that so he's like, yeah mattresses
And then he's like
Shit, these are heavy. This is hard to ship. I don't know if there's like a lot of repeat buying on this
And then he randomly came across a lady selling a chemical free deodorant on etsy
He ordered that and then he ordered like five or ten other ones and he asked everyone in the office like put this under your arms
How's this feel and it like some of it was good and he's like some of it was was bad
But he found one that was great and he goes hey lady
Can I slap a native label on this and we just resell your stuff and that's how it starts
And then eventually he gets big and gets traction. He's like, all right now. We're gonna make our own
Thank you very much
And I think I think she helped him like formulate it and
She couldn't keep up with the demand. She was like, dude. I don't want I'm not trying to scale this to this level like
I'm you know, my fingers hurt sir. Like, you know, can I
Can I take a break here?
And she was like, how about this? How about I buy the formula?
He's like, how about I buy the formula off you and you help me figure this out
Then we'll we'll bring this to a manufacturer because we've outgrown your scale now like yeah
And then and then after two years he sells the business for a hundred million dollars in cash and he that was like
You know, I think the business probably does like 200 million a year in sales
So you could argue it was early, but I think he turned out all right
But he like sold the business like right before and maybe two years three years before like the whole ddc thing
Was like, all right, this is more challenging than we thought
But but one of the insights was this is I think I think natural deodorant was one of the top selling products on etsy
And that's why he he had market validation that there's something here
Aluminum free deodorant. I think this is not like him and many other people do this. We're like, you know, the business has this
You know touching
Origin story. This is this wonderful backstory, but like these are often, you know reverse engineered later
Um, you know, the that's not how a lot of these business work. One of my fun things is like
Let's just be honest on this podcast and like say what it is
You know, like I started it like started the milk road because I was interested in crypto
I saw what you did with the hustle and I was like, oh, I get it. I could do that and I just did that with
With milk road and hustle for crypto and just like went down that road and did it and my goal was
To make a business that made a bunch of money, right? Like that's the that's the thing and I thought oh cool doing this
I'll learn about a bunch about crypto. That's my that's the transparent story. There wasn't like some
Some origin story where you know, my cousin needed help and then it hit me and then it hit me
I should just write this email for my cousin, you know, and and I didn't stop there
I decided, you know, let's just open up for friends. You're all my cousins. Yeah
And so like I think you could do that again on etsy
I think you could always go back to etsy and look for top-selling products and use that as inspiration for
For the thing and you know for moys. I'm sure I don't know this but like I'll put a guess out there
Which is that like in a range married? He had a checklist. He's like
What is under one pound for shipping? What is a recurring purchase? That's consumable
What is something that has a you know
Differentiation against a big market but has a unique differentiator like natural deodorant
That's chemical free versus what old spice and these other guys were doing and like yeah at a checklist
He's like, oh good deodorant lightweight
you know
Repeat purchase with a clear differentiator got it by the way, these cricket machines are awesome
I'm I think I might get one of these
These are sick. They're they're expensive. They're like a grand promo code
Sean craft at checkout for
You know 10 cents off. These are awesome. It does a good find
I mean, it's not like it was like something like a rare thing, but it's rare to us. I guess but it is a good find
Yeah, this is out of our bubble. Um for sure
I invested this company
that does this for um
For bathrooms and so they they make women's like hygiene products are like tampons pads that go in
That go into like the vending machine women's it's installed on the wall
and so
it's just like a better
a better version of
Of what used to be there
there's always something there
And it was just like kind of it looked like something a janitor designed
And then they just made like a really beautiful version of one that was like easier to use more friendly just look cleaner
like looked more hygienic and
Then what happened is that every state started enacting laws saying that hey
Yeah, every woman's restroom needs to carry these products just like you you know, you have toilet paper
Whatever you need to carry these products and so state by state. This is rolling out and what they're doing is they're going
state by state into
uh into these uh
stadiums or schools universities and they're getting these multi, you know multimillion dollar contracts
For installing their thing and once they're installed, they're not going to take them out
It's sort of like clear
It's like these little monopolies that you can you can get if you're the right product in the right place at the right time with the right
Sales pitch
Because once it's installed, I don't think they're ever going to go on install these things and change vendors because somebody has
A slightly nicer design. Is that company working? Yeah, like I mean, I don't see I can't show their like numbers right away
um
It's like those disgusting baby changing stations. What are those called kangaroo or jack?
Yeah, yeah, yeah, exactly. Those are filthy
Yeah, her her name is claire coder. She's very like, uh, she's a very strong
Like leader kind of personality type person and so she she does a great job. Like she's on linkedin. She's like super active with it
Um, it's called the company by the way. It's called ant flow
And so uh has like a more more, uh, you know friendly name versus like what was there before and what she described
Kind of like what the process was before versus after
You're like, oh, I get it and I get why other people have an attack this space because
if
you know
Most of the vc funding is going towards men a lot of
Founders who are trying to start these venture skill companies are men. They're not even aware of this issue
Never even been in the bathroom. You can't you wouldn't even know that this problem exists
Uh, but she's done an amazing job of like identifying the problem and then building a like super
uh, like
Just a likable brand and a likable story where it's like if you could choose between the default alternative or this
You'd obviously pick this
That's cool. I got pitched on a bunch of those I passed on all of them because
I don't know but like that that sounds good that it's working. Hopefully it makes a money
I mean getting those I when I saw I was like, I don't know man
It's only like two dollar things in the bathroom. It can that be a big thing
But you said they're getting million dollar contracts. Who pays for it the facility the facility has to has to do that
Wow, like the facility needs to stock
Uh, this product and it's a recurring thing, right? They install the dispenser for let's just call it like $500
It's $500 to install the dispenser
And then you're every you know every month or every quarter you're gonna like have to do refills
And again, that thing's gonna sit on the wall forever. Uh, it's not gonna go anywhere
And so to me this is like owning a piece of real estate in all these that's gonna pay your rent
And I think that that's just like I don't know if this becomes like a 10 billion dollar company
You know that that's like different next level stuff, but it's clear that this is a defensible business
It's clear that it's gonna have recurring revenue. It's clear that
Um, well, there's a lot of facilities out there and they're all gonna have women's restrooms multiple of them per building
And each one of those is gonna need to have this in it. So you starts to add up pretty quick
Okay, so let me tell this story. You know, actually these guys much better than I do
I only know it's second hand, but I'm a I'm a fan of this
so
Back in the day when you were doing the hustle one of the very first things before I knew you one of the very first things
You created was this infographic about a business that I found fascinating
And it was a business called eye cracked. And I think what you were doing was you were trying to sell
Tickets to your conference. He was a speaker
And in your genius, you were like, okay, instead of saying come to my conference by tickets. You said
Look at this incredible story of eye cracked
These guys were in their, you know, whatever college dorm room
AJ and Tony and they realized that smartphones are taken off
And so they decide had everyone else is building apps
Let's just try to fix people's cracked phones because there's the more cell phones there are there's more crack phones
It's gonna be and they made this like
On-demand service. So if you crack your phone same day, they know that's a big problem for most people same day
They'll come to you grab your phone and fix your phone
And it had this crazy nps score and it starts scaling they get to like I think at the first
Um
You know, they only raise 500k and they get to seven and a half million
In revenue and you write this you make this great infographic
And I'm like this was in the infographic hating infographics were like the thing back then
Were they you were the only one I saw do with them, but they were great. You and uh, what's his name?
John I think he was their design. He was the design guy. You guys did an amazing job
It was just you two doing the hustle
and so
And then you what you did was you're like love the story want to hear more stories like this
In fact, one of her a.j. Telled this story himself
He's speaking in a hustle con in three weeks buy your ticket and then you know, I didn't one
I'm not just gonna buy a ticket, but you would release one every what like week or so
Yeah, one a week one a week and by the third week. I was like
Damn, I love these stories. I don't all right. I'll go to this conference like sounds like sounds like these are great stories
And so I went to hustle con
And I met you and you know this story, uh, you know happy has a happy ending so
These guys okay, so let me finish their story now because they're what they're doing is pretty interesting
So they go they
What they realize is okay. We people are gonna have crack phones
We need to scale and they scale through colleges. So they're like they looked at this business like, uh
I tech I guess it's just like, you know, sort of like a geek squad type thing and they were like
all right, um
Basically, we just need to copy paste what we're doing to like
Actually, I don't know if it was the company they're copying or that's what they called their people but like
They looked at like how to scale this they figured it on one college campus
It's like, okay, we need these runners
We're gonna be able to cover this radius and repair these phones this way
And they just copy pasted it across college campuses
And they basically they they taught college kids how to repair phones and eye crack would send them the leads and they're like, all right
You got to go show up at this guy's house. You're gonna charge them $300. It's all done the phone
You get a hundred we get 200 whatever it was something like that
It's a sort of scale they blitzed and in 30 days they were on 28 college campuses
Which is amazing. They had booted up 28 campuses in 30 days, which I love
They get into yc
They're one of the only non technical teams to even get into yc
And it's because this hustle was like obviously very appealing
and um
and so
at one point they even buy like
Uh, 200 smart cars that they like wrap in their eye cracked logo and they give to their eye text and they're so they're all running around
San Francisco fixin iphones and shit
It was pretty cool. And then it's like, okay. So how did you scale from there?
They go, well, we started using seo and press and they're like, we've realized that the press
Loves to talk about the following headline
24 year old making millions doing relatable thing and it's like he's like started out of his car
College dorm room and they're just doing something now all of us need repairing your cracked phone
And these 24 year olds say they're making
Millions and so they just took that story and they did it at the local level
So these Cincinnati
You know these Cincinnati
This guy grew up in Cincinnati. He's making millions other guy grew up in wherever he's making millions whatever college they went to
They did it locally there
Um, and oh they just booted up at this college campus
So they did it locally then they did it nationally and they started stacking so that when you searched
Fixed cracked iphone they could show up organically at the top through seo from these high authority publications that were writing
Puff pieces about them loved it. So these guys are great. Now here comes the problem
They're they've only raised 500k. They're at seven and a half million. It's profitable business is growing fast
They never announced this but they go and they raise 50 million dollars to scale the business
And that 50 million gets them to go international and at peak they get to 36 million and run rate
But it's just getting harder and harder to keep to keep up with the growth monster
And the growth monster is demanding that they get to 100 million in revenue because you raise 50 million
That means you got to go huge you've you've cut off your options
And so they just couldn't do it and they just could not scale the business beyond that
And they end up selling it to all state. Yeah insurance company
And so they one of the guys he stays there for three years. He earns out
His deal and he decides are after you're three i'm gonna quit start my next company and that takes us to
Cloud poker night. I used it
Well, we tested it. I was a beta user and it didn't quite work out when we start when you would be a beta user
I am beta
They called the right guy. We need a beta. Yeah sand on the phone
It was a little rough when we first started because there was only a few weeks in but I think now he like nailed it
And it was actually really fun. So I want to do two things. I want to show the homepage because
I love what they wrote as the landing page the copy on this homepage. Have you been to it? It's so good read it
Read it off
So it says poker is the new sport for business minds golf is yesterday's news request access and then there's a photo
It's a cute dealer dealing to um, that's Anthony's wife. That's the founder's wife doing it. Okay, great. By the way, cute dealer
Um, so and then there's like whatever people playing and you get you get a demo of the product
Super strong landing landing page then you scroll down. It says
Business minds who love poker. So just think about the positioning. So almost everybody would be like
Online poker night, right cloud based poker for you know poker software, right?
Like this is like the generic shitty way to market this but instead they not only say the benefit of it
They go even bigger. They just say big picture
Golf is the old way. Poker is the new sport for business people. That's the
That's the we don't sell saddles. He'll not we don't sell saddles here here
mantra like when stewart butterfield created slack
He wrote this great memo if you've never read it go read it. It's called we don't sell saddles here and he's like
Look guys, we made slack. We know it's awesome
Now our job is to teach the world that this is awesome. Here's the problem
Most people you talk to that run a company are not in the business for chat software. They're not looking for a team chat tool
It's just not a thing. They even do they're not even looking for it
So even if we say we're the best team chat software, it doesn't matter. They don't care. They're not into it
He's like
Lulu lemon made you want to do yoga to live the yoga lifestyle
And he's like we need to do the same thing. We need we need to sell
Instead of selling saddles and saying we make the best saddles
We need to sell the joy of horseback riding and then when they're once they fall in love with the idea of horseback riding
They're gonna say where do I get a saddle and we're gonna say we provide. Oh, yeah
We sell the best saddles and so same thing here. I love what he's doing by saying poker is the new sport for business people
Um, that's the that's the selling the dream and then okay. How are we going to go play poker use our software
And they they have all these like quotes about, uh, you know
successful people who have played poker
And I I recognize a few of these people. There's Warren Buffett. There's sam altman
There's paul graham peter teal and look at that. There's
The chairman of the milk road is on the website. Oh, wow
That's you're on there. That's insane. I had no idea
You are on there. I did not know that
I'm on the page two of the carousel if you swipe so I never got that far
But what they did was they go business minds of the vogue and then it's a quote
And it says which leader said this warn buffet chamath or paul graham and you're like, oh, that sounds like chamath
Uh, nope. It was paul graham. Okay, cool. And then it as it shows you another one. So again
Using sort of the the people you already trust to say that poker
They're not saying cloud poker night is great, but they're saying poker is the is the sport for business people
Um, and then it's why poker is so great blah, blah, blah
And then it says why you should use our software, which I love
So I think this landing page is amazing, but you have to explain how it works. So basically
I've I've I've used it. So what it is is you uh, we are going to use it for hampton
And we're still going to but we did it for a team night and the way it works is it's almost like zoom meets poker
So they have like a professional setup in in my case when I use it was anthony the founder
He's got this like home setup. That's a that's a card table
And then there's a camera on him and you see him dealing the cards and you see him talking to you and interacting with you
And you could see all your other teammates also playing
But he puts the cards over another camera of which only you you know, the user you see your own card
So it's really like live poker
Uh, and there's even a dealer who's like shoot the shit with you and like ask him if you want to hit it
It's it's really fun. It's very interactive. It's awesome. I think it's a great business idea
For a bootstrap business. I love this idea
um
Yeah, I love poker. I played poker my whole I I really I think this is a cool idea
I would love to do an mfm version of this. So like that's a great idea
Let me hold on. I think they did make one for us. I asked the guy this morning. I go
Hey, this would be amazing. I don't like like the live shows we did were cool because we got to meet
People who listen to the pod. That's awesome
But I don't like traveling I like leaving my house and so this is great because we get to play poker
We get to be on camera meet other people who are
Listeners to the show and we can just host our own tournament. And so I think he's going to do uh
cloudpokernight.com slash mfm. So there will be a uh
Uh, something there he says to to uh,
Honestly, p for this. So if anyone wants to play in a poker night, we should do that with people who listen to the pod
I think they'll do that'd be kind of amazing. By the way, the other founder. So you talked about anthony anthony martin
He's one of the co-founders of eye cracked the other co-founder aj. He's one of my great friends
He's a crazy person. He's one of the wildest people I've hung out with his other company or his new company that he started
it's a
They call it a like one headline called it the tesla for chicken coops. So if you go to coop dot farm
It's a smart chicken coop and he like keys into like beekeeping and he's always had chickens and animals and shit like that
So he made a smart chicken coop that like opens the doors automatically and feeds the chickens automatically. It's pretty funny
I almost invested in it, but I'll explain one of the reasons that got made me nervous is
the like the day
Or a few weeks or something like that before the round closed when the ukraine thing happened aj
Went to polin for like a month and was a volunteer helping like ukrainian refugees
And uh, the guy's crazy. Is he ukrainian? No, he just is into that shit
He just does wild shit all the time like i'll be hanging out with him and he's like didn't he used to boat to work
Yeah, he lived right near uh oracle and the office his eye cracked office was in redwood city
But it was across this little bay and he would take this little boat to work
But every once in a while they had offices at soma and he would ride his this is like a small boat literally fit
Two people he would ride this little boat 20 miles up the bay to soma and dock his boat there
The guy's crazy. He would do crazy. No, and when I say boat, I remember you told me that like a decade ago
And I still remember you were like, yeah, my friend. He's kayaking to work by the way boat's not the best word
Uh, it's better to describe it as a jet ski that you stand up on so like he would jet ski to work basically
That's how small this thing was
So was he paddling or it was a motor?
No, it had a motor it had a motor and he would like motor it was like a jet ski
He was like he was like kenny powers. He would like jets jet ski to work
Uh, he's the aj is crazy. He's uh, he's a crazy person
This raised a bunch of money from peter teal. Yes. Yeah, that raised money from peter teal
He's like peter. I see you're crazy and I raise you
It's like say with me peter chicken
It's it's a it's a it's a weird business, but I think it could work
Yeah, that's amazing. Um, so I think this is a really cool business. I want to see uh, how this goes
I actually want to invest in this. I wish I could own a piece of this and uh
Just host poker nice because one of the great things about businesses like this is
um
The virality so I'm very interested in products that can grow virally and most people get this wrong products that grow virally are not
Products that succeed through word of mouth. Like if you talk to a normal person
Oh, yeah, it's spread virally people used to go tell their friends because they loved it so much. No, no, no
That's called word of mouth
Viral is literally like the word sounds. It's like a virus. You you're not even trying to
Get it on other people, but it gets on them. They catch it from you. So like the classic example of this was hotmail
At the end of every email it was signed like, you know sent through hotmail
You know sent with love through hotmail or something like that
So you weren't trying to tell somebody. Hey, you should start a hotmail account
But it was added to every email as almost like, you know, a little little virus that was attached to the email that basically said
sent through hotmail get your free account today and so people started signing up and had this crazy viral coefficient
And products like cloud poker night have a different kind of virality
Which I think I don't know what it's called a group virality or something
similar to how event bright grows or meetup.com grows, which is
An attendee becomes a host. So a host creates an event
Naturally, they need to invite a bunch of other people because that's how an event works
And then you might be in the hundred people that attend some event
And if you liked that experience the next time you're thinking about hosting an event
You'll go use that same product because you got sort of it was incepted into your brain through somebody else
So I think the same thing will happen here
What I would want to do is I'd want to host a bunch of these for fun using the mfm community
But then guess what the mfm community when they have a good experience as a player would then host it for their team bonding night
Or their corporate events or sales sales events or whatever
Um for for their businesses and I think that's how these businesses can grow. Yeah, I think it's cool. What's uh, what?
What do you want to do cricket cut or gamer dating idea? I'll do the gamer dating. Okay, so, um
Sam here's why you should date a gamer. I know you're married, but if you could go back
Here's why you should have dated a gamer and me too. I've my wife. She doesn't play any games
Um, I just bought a ps5 hoping that maybe that would sway her she
Instead just got upset. So here's why you should date a gamer. You're not a gamer. Are you?
I'm like the least gamer gamer. I'm in the club
But just barely I'm by the door. I'm by the exit door
I played call of duty last night for like the first time in a year. It's shit's impossible. These kids are too good
It's so difficult. I'm unbelievably
It sucks. Also
All the popular games now they're like pubg. It's like
Yeah, you jump out of an airplane. I'm like, oh, wow, that's how it's exciting and then it's like you land
And now you just sort of walk around
You live for 20 minutes and then
You're not gonna see anybody during that whole time. You're just gonna be collecting supplies. I'm like, okay, cool
But for what it's like because then when you do see someone I'm like, but I never see anyone
Like, yeah, that's the problem
You're just gonna get shot in the head and then it's gonna start again
And it's like these games where nothing happens. It's crazy. Um, anyways, here's why you should date a guy by the way
I I played I played call of duty last night and I played this thing where there's three guys
We're on a team and we have to do shit together and it was two guys that must have been friends
And they were talking to each other in Spanish and I was I was so bad
That I couldn't see or hear or understand. They were writing
I couldn't understand any of the words that they were saying other than bot. This is a bot. He's so bad
It's a bot bominos and they quit on me because I was so bad just bot bominos like that's all
That's not bad. I remember I you got called a bot
And I thought it was a good thing because I was like, oh aim bot
I must be on like on lock that they're calling me a bot and then I was like, no, this is they're saying this is like an NPC
All right, so let me do my bit here. Here's why you should date a gamer. They're smart
They, uh, you'll never have to worry about where they are on a Friday night. You know, they're just gonna be in the room playing
You know, and they're not at the club. They're not not doing anything scandalous. Um
They'll fight for you to date a gamer. They'll they'll stand up for you. They're used to going to war on these things
Um, they're easy to trick into doing things because you just give them a badge or a level or some sort of
You know medallion and they'll just grind for that for that prize
Uh, they're tech savvy. They can set up your internet and fix stuff whenever anything's broken
Um, and they'll always give you space if you ever the tempers that need space, they'll give you space
But here's the problem. You may want to date a gamer after that great sales pitch, but the problem is
There's no gamer dating app and that's my idea. I think there should be an app
For gamers to meet other gamers. Here's why this matters
Wouldn't it be a sausage fest? I mean, how many gamers are women all dating apps for sausage fest?
That's the trick they the guys only see the girls the girls only see the guys unless you switch the settings, right? So it's like
Um, yes, like all dating apps the ratio will be 30 to 1
That's that's expected
But that's that's normal for a dating app. Here's why I think it's cool
Um, I think gamers have a lot in common. I think gamers are a pretty big market
There's hundreds and hundreds of millions of gamers out there like gaming the gaming industry makes more money than hollywood
Right, so it's like if you think people like movies people like games more
um
But there's no easy way to meet a gamer and if you meet a gamer you actually have a lot in common
And you might have things to do in common. And so I think one of the hard parts about dating apps is that they're all profiles
Um and flirts and not really dates and then a bunch of companies came in and were like, we're gonna get you on a date
Um, but then the reality was like getting people out into the real world to go on a date
It's kind of like really really high friction and matching them was a pain in the ass
I did a bunch of those
I think that gamer dating would work because you could be like cool
You matched you guys are both interested in each other
And you might you have some games in common because that's part of your profile
What games you guys both liked to already play
Go squad up play again. Go play Call of Duty together
And in doing so you're gonna be talking you're gonna be doing something together
It's like going bowling going put put golf but just more fun
And so I think somebody could I this is a legit idea
First I was going to save this for a drunk ideas episode
And then it kind of grew on me. I was like no no no this could actually work like
If you think this can't work, let me remind you that there is a dating app called farmers only
Right, there's there's dating apps called black people meet
And those those that work if you think those can work and gay-redating can't work
You're nuts
Gay-redating could definitely work and it could definitely be big definitely go sell it a match for like 75 million dollars in three years
Is farmers only still a thing?
Uh, you know, I haven't checked in on it a little while but they used to run like tv commercials
You haven't been keeping tabs their website looks very old
Still paying the the hosting beef. All right, they're doing 700k and monthly visits. So not bad. That's so funny. Um
What's your name for it?
Uh, I don't have one just yet. You know working title tbd
Um, open to suggestions. Yeah, I think it's a pretty bad idea. Well, I sold it pretty hard. So
No
I mean maybe you're dating dating apps suck
That's the worst business there is man because only like three or four of them. It's like a winner take all market
You know what I mean? I don't want to take all right. There's tons of dating apps
I mean, who's the winner that took all tinder? Nope. What bumble? No
Uh, batch e harmony. Nope. Okay. Keep it. No, it's like social media where it's like there could be, you know
There's a hundreds of social media platforms, but there's like four that matter
Um, you know what I mean? I remember when I was at monkey inferno
A guy came to the office getting kj and he's like, I'm gonna make an indian like, you know, there's jewish dating apps
There's farmer dating apps. There's black people dating apps. I'm gonna make an indian dating app
I was like, all right. That's a good idea. I guess and I was like, do you have any background on this?
He's like, I'm indian and I'm trying to date and he's like, you know, that's my background
I was like, okay. I guess super qualified and then he's like, um
He's like, here's what we're gonna do differently. Uh, he's like
I was like, so what are the features like, well, well, what do you have to do to differentiate?
He's like, well, I told you it's an indian dating app
So the app's gonna say this is for indians trying to meet other indians
I was like, oh, he's right. That is actually the main feature is that you're gonna curate the people and sort of filter
For people who want to meet other indians for farmers who want to meet other farmers
Whatever for jewish people want to meet other jewish people
And so I was like, okay
I guess that is already better than tinder if you're an indian person wants to be an indian because you're gonna get
100% hit rate here versus maybe a 5% hit rate on a generic dating app
And I was like, okay. So how do you make money? He's like, do you know how much people pay for dating apps?
Like to I'll do the same business model. I was like, all right. I'm trying to poke holes
But he's just got it covered and I was like, but how are you gonna like I was like, what do indians care about more than others?
He goes, oh, that's where I'm going to do something different. I'll go. Okay. Here it is. What's the big feature?
What's the big tech breakthrough? He's like like your mom is your like co-user you log in with linkedin
And I go what he goes
Yeah, he's like because I don't know if people know this like indian culture. It's like a big deal of like
There's like a chat indian people date on like a checklist
It kind of stems from like the arranged marriage background where literally you marry on a checklist
You know what the pickup line is for like I have most of my friends are indian because you and nevel my best friend's
Indian the pickup line when you're around other indians is
So what do you do? That's basically like
That's like what they do
Yeah, so basically he was like you're gonna log in with linkedin. So we know that you have a like a legit job and uh
I was like, okay, and then he's like, yeah, that's like the main thing that you know helps separate people
You know, I was like, whoa
So he builds this app it's called dill mill and he uh, which means like hearts meet
Um, how do you spell it d i l m i l
He builds this app and I'm keeping track of this guy and he uh
Ed sure enough he just starts going into like all the niche communities newsletters blogs
YouTubers just promoting it running ads basically saying hey if you're an indian person you're tired of
Striking out on dating apps because indian people have like terrible success rates on indian apps on on normal dating apps
I think okay cupid said that like
The worst like in the in the free market of dating. I think the absolute worst was an indian male second of close second
Was like chinese male
They were like the two least desirable
According to the okay cupid match data that they've released and you know what the highest was I think the highest
The most liked person I think was an asian woman. Yeah, exactly. I think it was a Asian woman was was number one
Because they were getting all the attention from the asian guys and the white guys
I think I was like the the data what it's what it showed is like they get like
It's like top preference amongst two big user groups or something and there's this like weird stereotype that like
Asian women are supposed to be more submissive and dumb shit like that
And I think that there's like some weird like kinks out there of spoken like a true white guy
Of like no, it's like men who have had oppressive like mothers
So hey, it's on the it's on christian rudder wrote that blog post the founder of okay cupid
I think that's like the whole thing their blog posts were great. That was a great strategy
They had um anyway, so he whatever five years later. He he sells the thing
I think he sold it for 75 or 100 million dollars to to the match no way and they were like, yeah
We match group is a collection of dating apps. We have our our generic catch-all mass market apps tinder
And uh
Let's say the one um mash.com and then they have like all the niche apps
And so they own like 20 dating apps or something like that
And so if you just fill one of those verticals that they don't have a winner in
They'll buy you at like a preset multiple and I was like, wow, that's pretty impressive
They paid 50 million dollars for I don't know man. This guy kj. He's pretty good looking and now he's rich
I think he I think he he's probably doing all right
I met up with him the other day and he was like you didn't believe and I was like
I was like well, you're right. I didn't believe and uh
actually sort of you know
When I didn't believe I really wanted to be right. I'm sorry about that
I was kind of rooting against you in a way, but then you proved me wrong and you were absolutely right. Congratulations. You did a great job
Have have you seen the indian?
Netflix show where it's like your parents are setting you up with like this matchmaker
Dude, so at first I thought that should still worst where uh, you know, I'm like your parents are just telling you what to do
But when you think about it, it's kind of like it's kind of like the uh paradox of choice, right?
Where they're just like
This is it. This is the one you were doing this
You kind of are forced to find happiness in that right and it doesn't seem actually maybe the worst arranged marriages
Are they I have no idea
Are they bad or is it kind of they can be and they can't be I think the stats show
It's about the same divorce rate as in america, but what that doesn't show is that any people don't
Get divorced they like, you know, they're like we will suffer in this unhappy marriage rather than get divorced and be happy
And but have society know that we failed at our marriage or whatever whatever
So I don't think there's a way to really know how successful or unsuccessful it is
uh me and uh me and by the way a quick indian story me and
Neville were out to dinner with darmash at hub spot
And neville was saying how he doesn't he's like man, india like that's where i'm from and I go back there
And it makes you grateful to be in america because like these guys got nothing and like
It's not very nice over there this and that and darman and he was like not insulting
Like poor indians but like saying like it's like a pain in the butt to be in that situation and darmash was like
Yeah, that was me. I was that guy. I had nothing and I came here
We were I was like one of those guys like we you know, we had nothing and uh, they were all just talking about india
india sounds like a wild place, man
It just seems wild people describe things like that because how do you uh, you know, you can only agree with that
You can't really disagree with
X is a wild place. It's the same thing as our business pitch of like it's this just beautifully done
We're just gonna do it beautifully. It's the same thing. It's like dude. That's a wild place. It's like
What the food the the cult of crime. What are we talking about here?
Here's the story you told the story you told is that when your mom came to america
I don't know if you were joking or not. You said tooth eggs that blew my mind. You said the first thing you said
She had never used utensils. You said that
You this is all on record. You're like she didn't use utensils. That's what you told
That's what you said on the spot. If you listen, I know you never said that I didn't say that I'm being bullied by
You know, I am not I'm not putting any judgment here. I am repeating what you said
The second thing you said you go when she went to hang up the phone
She didn't know how to hang up the phone. So you should just let it like hang on the phone
And it was a while to hear that story that that was it was like it made me love your mom is what it did
She told me the story. It was unbelievable. She's like I got on the plane
I'd never been on a plane before my parents just dropped me off at the airport. I'm 17 years old
I've never been on a plane before don't even know what a plane is really
Uh, I just get shuffled along. I show somebody my ticket. They send me here. I send me there
Okay, I get on a plane and she's like, I think it's like a train
That's all I've ever seen is a train and so I'm just thinking this is gonna be like a train ride
And she's flying like 14 hours tell her that it goes in the air
Her parents didn't know either. They never been on a train a plane either. They were just like this how you get to America
She's like, okay, didn't ask don't ask too many questions
And so she she's like I you know, plain seatbelts are kind of funky. She's like I did it
I just like put it pushed it and I went in on the first try somehow miraculously and the person next to me looked at me
It was like, oh you flown before and she's like
I was like, oh my god. Well, I don't even know what I'm getting myself into. No, I have no idea what I just did
I have no idea how I'll get this off and
Whatever, I guess I have a few hours to figure out how to unbuckle this by the time I need to get off to at my stop
So then for 14 hours, she's flying and she's stays awake because she's like
I don't want to miss my stop and she's like this thing's not stopping. What's going on
She's like doesn't know how planes work. It was crazy. The whole thing was insane
Doesn't that make you feel soft? Your mom your mother is so much more brave than we are
it makes me feel uh incredibly lucky that uh, you know, she did all the hard stuff to that
I don't have to do it. Yeah. Shout out. Shout out mom bird mom's like chew food and then just spit it in their baby's mouth
So they don't have to chew that's what I feel like she did was life
She's just like chewed life for me and then spit it in my mouth and I just have like the easy life
And on that visual
All right, well, thank you. That's the pod. Uh, what is it mfm pod.com? We got the merch and then uh, what's the clip website?
Clip of clip mfm.com or just go to youtube and search my first million clips and please subscribe that way
We'll have the like when there's 500 subscribers. We don't have a lot of incentive to do the work of
cutting you know picking the perfect parts trimming them down cutting them and
Titling them and making them like available to you if you don't have time to watch the full episode
Or you want to share just the best bit with somebody because you know sharing an hour-long podcast
So somebody's like assigning some you know asking somebody to help you move on saturday
Like it's just a tough ask but sharing a clip is like doing somebody a favor and so
uh go subscribe to that thing so that we um
Yeah, we're like motivated to get to do that. I want to see that thing grow. All right. Check it out. That's the pod
You
Machine-generated transcript that may contain inaccuracies.
Episode 497: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) share 4 businesses that are crushing it — from airport security to Etsy store-owner’s favorite machine to well-branded women’s products. Plus, Shaan shares a dating app idea that‘s thoroughly OP.
• Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
—
Check Out Shaan's Stuff:
• Try Shepherd Out - https://www.supportshepherd.com
• Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant
• Power Writing Course - https://maven.com/generalist/writing
• Small Boy Newsletter - https://smallboy.co
• Daily Newsletter - https://www.shaanpuri.com
Check Out Sam's Stuff:
• Hampton - https://www.joinhampton.com
• Ideation Bootcamp - https://www.ideationbootcamp.co
• Copy That - https://copythat.com
Other Cool Stuff:
• MFM Clips Channel - https://www.youtube.com/@ClipMFM
• MFM Merch - https://store.mfmpod.com/
—
Show Notes:
(0:00) Intro
(0:30) Surprise 1: Merch!
(5:05) Surprise 2: New YouTube Clips Channel!
(8:15) Business breakdown 1: Clear ($3b)
(19:33) Business breakdown 2: Cricut
(25:20) The real story behind Native Deodorant
(29:20) Business breakdown 3: Aunt Flow
(32:52) iCracked
(38:00) Business breakdown 5: Cloud Poker Night
(45:30) Products that grow virally (not word-of-mouth)
(47:20) Gamer Dating App
—
Links:
• MFM Merch - https://store.mfmpod.com/
• MFM Clips Channel - https://www.youtube.com/@ClipMFM
• Clear - https://www.clearme.com/
• Cricut - https://cricut.com/en-us/
• Etsy - https://www.etsy.com/
• Native Deodorant - https://www.nativecos.com/
• Aunt Flow - https://goauntflow.com/
• iCracked - https://www.youtube.com/c/icracked
• Cloud Poker Night - https://cloudpokernight.com/
• Dil Mill - https://dilmil.co/
• Evolv - https://www.evolvtechnology.com/
• Farmers Only - https://www.farmersonly.com/
—
Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
—
Other episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
• #218 - Why You Should Take a Think Week Like Bill Gates
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More