My First Million: Billy of the Week: Alex Hormozi

All right.

Quick break to tell you about another podcast that we're interested in right now, HubSpot

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All right.

Back to the show.

All right.

I have to tell you about something interesting.

Ben, cue the music.

Million dollars isn't cool.

You know what's cool?

A billion dollars.

All right.

Billion of the week, this person's not a billy, but they're incredibly fascinating

to me.

So I have been getting just targeted on YouTube like crazy, not from ads, but for like things

you also should watch because my first million.

Here's this guy named Alex Hermazi.

Have you seen this person?

Yes, dude.

This guy's all over my TikTok feed.

I see this buff motherfucker in every TikTok, every other swipe is this guy.

So who is this guy?

What's his story?

I will tell you, he looks like an 80s cop, had a baby with Arnold Schwarzenegger, like

he's like mustache, great mustache and just huge jacked.

Like he looks like a good looking dude and very fascinating look.

Like right when you see him, he stands out.

Ben's pulling up a picture of him.

Yeah.

I mean, he's yoked and I've been getting these YouTube videos from him everywhere.

Like learn from me, a guy who has a business that's doing nearly a hundred million dollars

a year in revenue.

And I'm like, what?

This guy looks like he's 30 years old and I think he's 31.

So let me tell you about this guy and let me preface this by saying, I think this guy

is legit, but it's so it's almost too good to be true.

And so I'm like, I wonder what the truth is.

Right.

So it's all right.

So his name is Alex.

So basically he started out when he was like 22, 23.

He opened up a gym.

He scaled that gym to three gyms.

Still wasn't that good of a business.

Met some folks at ClickFunnels.

ClickFunnels is a little bit multilevel marketing credibly, not just just internet marketing.

I wouldn't say multilevel.

They probably attract, but it's, it's, it's, it's the cousin of it.

You know, they all go to the same family reunion Thanksgiving together.

Yeah.

They're all, they're all, they all go to the same Mormon church up in Utah.

I would guarantee you that they, they, let's just say they all know how to run a call center.

And so anyway, he like learns about that guy, learns about copywriting.

And then he meets one of the guys at the company and he says, wait a minute, you're opening

gyms.

That's a horrible idea.

Don't open gyms.

He was, are your gyms good?

He goes, yeah, they're really successful, but like the best gym isn't that successful.

And they said to him, dude, teach people how to open up a gym.

So he creates this thing called a gym launch and gym launch is basically like a course

that costs around 20 K. I saw somewhere that it was 16 K. Then I heard somewhere else that

it was 20 K. So let's just say 16 to $20,000.

And it's like a course, but they like hold your hand and you meet with them like a mastermind.

It's a course that teaches gym owners how to improve their gym.

And well, on top of that, according to the website, it's financial freedom.

Okay.

Sorry.

It's financial.

It's financial freedom.

And he's running these great ads and he's got really good copywriting and he's getting

these people to he's getting his people to improve their gym.

Whatever.

Hold on.

Ben, can you go up to that founder section on the website?

What does that say?

We slept on the floor.

What does that say?

That's what he says to the story is he was like, I was living in the gym because I didn't

have any money.

Gotcha.

Okay.

Gotcha.

So, you know, I was a former gym owner who slept on the floor of his gym when it when

it was full.

I couldn't acquire a server, retain enough customers over the next three years.

I became a spun or he became a sponge.

He experimented, blah, blah, blah.

It became great.

Now he has gym launch.

Okay.

Go ahead.

Okay.

And then from gym launch, he launched another company called Prestige Labs.

So once he gets these gym owners coming to him, he says, Hey, like buy these supplements

too.

Like you should sell supplements at your at your gym.

We did all the work and we know which ones sell best and we're making them.

You just go ahead and buy it from us.

Then he starts this third company.

It's smart.

All right.

Well, yeah.

So far, two smart moves.

Yeah.

Then he starts a third company.

It says, okay, you've got a gym.

One of the things that I told you was that you need more leads.

I'm going to create a lead company, which I don't entirely understand what that means,

but it's kind of like a marketing company and somehow they send, they maybe they set

up your Yelp and set up your Google ad sense, things like that.

I think it's like they just, they, what they do is you search, you know, gym, sand, like

gym near me, San Jose.

And then they're going to, they know that the gym owner is not buying that top click

on Google and they're going to buy that.

They're going to create a search engine.

Are they going to let you say, put in your zip code, we'll find a gym near you.

What's your email?

And then they'll pass the gym owner, your email or your phone number and say, you know, pay

us per person who's interested in a gym near you.

And so collectively, these businesses, these three things that I said are doing in the

world of according to his videos and my research, 70 to 80 million dollars a year.

In fact, he just sold one of the businesses, the gym launch and supplement business combined.

He sold 66% of it for so 46 million dollars.

And in one of his talks, he says, over the last five years, both through the sale of

the company as well as dividends, I've paid myself 72 million dollars.

And I thought that is nuts.

That is crazy.

That is crazy volume.

And this like kind of blew my mind.

But there's another business.

So his wife has a business, right?

Or him and his wife, they have another business like acquisition or something.

I don't know, man.

This is one of those guys that's just like prolific.

He's got a book on Amazon.

He's done all this.

He's like Steve Bartlett, who are you talking about?

He just like has his hands and so much shit.

I don't know how they have something called acquisition.com.

I was looking at this the other day because I saw a video on TikTok and I was like, what's

up with this?

Is this real?

I was literally like, it's so funny.

You did the research on this because I had jotted this down as like, dig in, find out.

And so what acquisition.com is basically like, it says, do you want to scale your business?

You know, I will three X the business, I'll three X the profits of 100 businesses that

are doing between one and 10 million that you bid up per year that are service based

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button below and and then yeah, it basically says the same kind of story that you were

saying before and it's like, how do you want to you want to learn from us?

Here's my course.

Here's my book.

Here's my podcast.

Here's my here's my like, you know, my link to join my accelerator or whatever.

But this, I don't know if he's selling a course on acquisition.com or if he's just trying

to get leads on small businesses, he could buy because he bought one business and that's

a photography business.

And I listed the name of it.

It's called like a something fair.

I'll find it.

But oh, here it is.

Scroll down to the bottom.

Enchanted fairs, fairies.

Yeah.

Enchanted fairs.

That's like a photography business he bought.

Is that crazy though?

I mean, so this is like a pretty wild enterprise.

Yeah.

And he he actually has some pretty good stuff like I sent because I sent to my team like

I sent like, I don't know, 20 ticktocks out a day, but to three people it's like, this

is the per okay.

So like I have my friend who I'm like, I can send offensive funny things and actually

you're in this bucket to where you're one of the few people that like I can send something

that's like cancel worthy.

If you think this is funny, I can send it to you and I can send it to my brother-in-law.

That's what I do.

I send it to both of those people.

I'll tell you what, this is bad, but it was like, there's this Twitter account I follow

that's like a like a meme account like 200,000 followers.

And he tweeted out.

He goes, men's mental health is not important.

You can follow up tweet.

He goes, just get more b******.

That was his tweet and I'm like, I know I shouldn't say a fart joke.

It's like, I shouldn't think this is funny, but it cracked me up because it's so anti

my Silicon Valley timeline, which is just like so super progressive.

Everything matters.

Everything is justice for everybody.

Like, it's nice to just hear like where I'm from in Houston.

Like I went to like a pretty like ghetto school growing up and like the sense of humor that

is like from that is just like, it's home for me.

Like potty jokes.

Yeah.

Just like, you know, it's just like, it's like, you don't bring, you don't bring your pronouns

to the hood type of thing.

And so there's this like hood humor that I just find really funny.

Anyway, so, so you and this guy, that's like my inappropriate jokes.

And there's like, you know, I'll send my wife or my sister just like kind of like, oh, that's

funny kid stuff, mom stuff, whatever.

And then there's like little business or marketing hack tactics that like I think are actually

pretty interesting.

Like, Alex, to me, one of the reasons I suspected he's legit is because his advice is actually

pretty legit.

And he's not just saying general like motivational quotes.

So for example, he was saying something like, he's like little sales thing that helps in

these are TikToks, right?

Those are 10 seconds.

You don't have to like invest much in it.

It's like, he's like, little sales trick that kind of helps me getting somebody to say,

yes, it's hard.

It's like a commitment.

So if I'm like, so would you like to sign up?

It's like, oh, let me think about it.

Let me get back to you.

That's like what you'll get frequently.

He's like, I'll ask a no commitment.

So I'll say, you know, if we're able to work out the details, would you be opposed to actually

sign it up with us?

And they're like, no, I'm not opposed to that.

Like, no, I'm not against it.

And actually, this is something that when I heard it, I was like, oh, actually, I've

kind of like accidentally done this a couple of times.

And you know, that's a good point.

There's something there in the psychology, cool, noted.

And like, I'll pick up these little things from him and like five other people that are

like, you know, in this copywriting, sales, persuasion, world that I just think those

are interesting to me.

So I actually think this guy is legit for that reason, even though like people look

down on like lead gen, they look down on course businesses, like there's a stigma around course

businesses, which is like, oh, you probably couldn't do it.

That's why you're selling forces.

Let me change.

Let me clarify how I feel.

I think he's legit and he seems like a decent guy and for sure seemed like a smart guy.

I don't know him.

I don't know him well, but he seemed like a really nice guy, but he's in a shady industry

not a shady industry.

He's in an industry with a lot of shady people, not that he's shady, but supplements and like

selling this type of stuff is supplements course.

Yeah.

Of course.

I don't know if he's shady.

I'm just saying there are shady people and also it's a $20,000 course and I frankly don't

think I've got the Hutzpah to sell that to someone on the phone.

Like that's really bold and frankly, I find it to be challenging.

So I wouldn't say that I think he's shady.

I'm just saying that like that world has a lot of players who are.

Yeah.

Yeah.

Yeah.

Yeah.

I'm with you.

Yeah.

I don't think you said anything negative.

I like that.

Machine-generated transcript that may contain inaccuracies.