My First Million: Billion $ TV Empires, Dating Business Ideas, And More Elon

There's TV show got canceled, but but Discovery gives them a whole network.

Discovery is like, yo, we're going to make the Magnolia network all around you guys.

And you guys are going to create like hundreds of hours of like TV

that's fixed rapper content, cooking content, gardening content,

like all the like house shit, right?

And now they've built this empire.

The kind of the bottom line of the headline of the story is

this couple in a span of about 10 years

has built a billion dollar brand around themselves.

So it's that big. It's that big.

All right.

They keep in what just happened.

So before we hit record, it's like five, four, three, two, one.

And Sam on three takes out a drink out of nowhere at three seconds left

and just chugs it like tilts up, not only just tilting up,

squeezes the bottle like it's a it's a Kool-Aid or like a Capri Sun or something.

And just chugs some carbonated drink and then it goes to one

and then he puts up the one simple like, hold on, looks to the side,

burps, flexes, recenters himself and is ready for the podcast.

That was elite.

That was an elite prep for a podcast.

Dude, I'm on top of it.

I drink so many beverages in we had this fast company article

written about the Hampton launch and the reporter in like the first paragraph

called that how I left the interview to grab a root beer and I came back.

Yeah, he skimmed the foam off the root beer like it was a Guinness

and then finished it held up the one second sign to my lips.

Tell me to shush as he as he drained his

drink during the interview.

You know how men drink like IPA is a crap.

And then they look at the glass after they take a drink and try to analyze it.

That's basically what I do at my Coke Zero.

Dude, you should you got to have more weird quirks

because like you can't really be a billionaire founder if you're not super weird.

So, you know, you got to start picking up some things like, you know,

all he only wears, you know, open towed sandals with socks and like, you know,

he wears shorts with, you know, EMF protection on his pockets

because he's worried about radiation.

And what are the other weird things that you can do?

Well, I had a I had carbonated water on tap for a while.

That was pretty awesome.

Like I like only drink carbonated water, no normal water.

Only sleeps during full moons.

Do you have you don't have any eccentricities to you?

No, that's why I'm broke, dude.

I need I need some of these before, you know, otherwise, how can I be?

How can I be the weird rich billionaire I'm trying to be?

We have Sean and I have these friends.

I won't name who they are, but they're they're young guys.

And the minute that they got like a mild amount of success,

like maybe 500,000 in revenue, they clearly had read like Noval's book

on like charging by time or something like that.

And then they sent all of their clients to client services business saying,

we don't do meetings anymore.

And that they were leading into that eccentricity thing.

And I wanted to tell them, you guys are doing great, but you're not there yet.

And the biggest customer dropped them.

Yeah, it was like, oh, yeah, we kind of needed to meet to talk about the

OK, well, I guess we'll just find another vendor.

I want to tell him like, it's great.

I love the attitude, you know, showed up to meetings with the shirt off.

And this is like, well, that's cool.

It's one way. It's one way to wear your shirt.

That's not the way that that particular client was willing to do it.

So it's no longer their client, but that is our way.

Yeah, that is definitely our way.

They do have a nipple policy, unfortunately.

Yeah, they're not on board with the Free the Nip campaign, unfortunately.

Yeah. Oh, we forgot to shout out.

We're doing a live pod April 29th.

That's a Saturday.

If you live in Austin or if you want to fly in, Sean and I, along with MFM

guests, Andrew Wilkinson are doing a live pod.

So if you go to MFM pod.com, you'll see the details and you'll see tickets.

We're going to do a live pod.

We did this in Vancouver a couple of months ago.

It's sold out. This one's going to sell out as well.

So if you're interested in hanging out with Sean, me, Andrew Wilson,

as well as five, six hundred other guests and fans of MFM, we're going to be there.

So check it out. MFM pod.com.

And you'll see the the banner up top where you can check out tickets.

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All right, back to the show.

Dude, we have a bunch of stuff.

You have Chip and Joanna Gaines on there today.

And I went to Waco this weekend where they are from and like saw some of their houses.

Yeah, that's crazy.

Okay, so you might know more about this than I do.

Okay, so let me tee it up and then you tell me what you know about these people.

So here's my my trail of events and I'll put the disclaimer out there right now.

If you actually know about them, that this is going to all sound very elementary.

This is going to sound very, very beginner because I was a complete beginner

about like, who are these people?

I'm walking around and talking for their listener, though.

Sean doesn't know, like, I told him what Coldplay was last week.

Like he didn't know he thought that was like baseball in the winter time.

He didn't know anything about like pop culture.

So this is you learning out loud.

Yeah, exactly.

Like I still use a flip phone.

So I left my house, I go to Target and inside Target, there's this one section

that my wife always goes into.

And it's the only section in Target that looks like this where there's a giant

picture of this happy white couple.

And it's their names.

Like it's like, oh, here's I one, two, three, four, five, Chip and Joanna Gaines,

six, seven, eight, nine, so why don't they have their own section?

So I noticed that first and I thought, hmm, that's interesting.

Are these YouTubers?

What is the who are these people?

Is this the owner of Target?

What is this?

And so I noticed that and filed that away.

Then I was talking to Aldone who came on the pod or we talked about on the pod

who runs Missouri star Quilt Company, the big Quilt Company, a huge Quilt Company.

And he did this thing where he started buying up a section of a town.

He basically bought a town and started to build it out.

He wanted to make it like, you know, Quilt Heaven.

So basically a Mecca for where Quilters would go as like a as a pilgrimage to go

and just like really indulge in their hobby.

And he told me World for Grandma's Disney World for your auntie.

So so he was like, all right, well, he goes, I go, does anybody else do this?

And he goes, well, there's there's Chip and Joanna Gaines thing in Waco.

And I go, there they are again, who are these people?

And, you know, fool me once, shame on me and fool me twice, shame on me.

Finally, I'll look you up and I looked them up and they got an incredible story.

It sounds like you're pretty familiar with them.

But he had told me one thing that caught my attention.

He goes, it's it shocks me, by the way, you don't know about these people.

I mean, like in the Midwest and amongst like moms, like you are so California

that you don't know about this.

They've been in the game for like 10 years, but I don't know too much about them.

Yeah, you know, it's Quaint, but I looked them up.

The YouTube videos are amazing, by the way, if you if you watch the YouTube videos.

So they own a part of town in Waco that they just branded as their own.

They bought these two abandoned, I think silos like grain silos.

And so they call it like whatever, Siloville or whatever.

And they have the Siloberation at the end of the year where it's just like this huge party

for themselves.

So their brand Magnolia is the like everywhere in this little area.

So they have the Magnolia market where you go buy your stuff.

And then they have the Magnolia table restaurant, which is served by the vegetables from Joanna's

Garden.

And then there's the Magnolia other thing.

And then there's Magnolia other thing.

And it's just all them and they get about 2 million visitors a year just coming and making

the pilgrimage to Waco, Texas, which is really the middle of nowhere for Texas.

I lived in Texas and I never went to Waco.

Like it was not even in my top 10 places to go in Texas.

And so they have made Waco a destination.

They literally have raised the housing prices in that area by like 24 percent because they

have made it an attraction.

And their story is kind of interesting.

I don't know if you know their back story.

Do you know pretty well?

I don't.

So they the story goes something like this.

And again, I'm a beginner.

So I'm doing the thing where you read the press release and you're like, oh, that's how they

met.

How fortunate or, you know, like when you hear about somebody saying like, how do you think

of the idea?

It's like, well, I saw a single mother struggling and I just decided that that would be my mission.

It's like, no, dude, you read a report that said this market was growing.

And that's why you, you know, you started this business.

But like, here's the PR version of their story.

They live in Waco, Texas.

Chip, the guy goes into this car repair shop that her dad owns.

Sees a picture of her on the wall and decides I'm going to marry that girl.

Suspicious, but okay.

Keeps going back to the car repair shop.

That story, it could, it could go a different route and just totally, it's like, it's like

when you whispered someone's ear like, I see you versus like write it on their mirror when

they're in the shower.

You know what I mean?

Context matters here.

The ending of the story really makes it a makes it, but it could go either way.

She doesn't end up in a freezer.

So he keeps going back and he eventually bumps into her, asks her out on a date.

They go on a date, whatever.

They end up getting together.

This is back in like 2003 years.

And so he was doing house flipping.

And she was kind of like, I guess like working with the doing like commercials for her dad's

car, car repair place or whatever.

And they get together and they decide they don't have anything to their name,

but they decide to try to try to make something of this house flipping thing.

She's like, oh, I can use my design sense.

You're a contractor and let's say they move into this like 800 square foot house

and they renovate it while they live there, end up flipping one, flipping two, flipping

three.

And they start to, you know, successfully flip some houses in Waco, but still no big deal.

Then a TV show from HGTV starts casting and they read about this husband and wife house

flipper in Waco, Texas.

They said, well, wake up.

We're kind of hoping for somebody in LA or New York or maybe Atlanta or something like that.

But like, okay, whatever, let's go down to Waco and meet them.

And he's got this like kind of big personality.

He's outgoing and she's really good looking.

And so it like plays well for TV.

So they get their show on HGTV called Fixer Upper.

And basically the show like from day one is a hit.

And so they go from kind of husband and wife, small time house flippers,

like very small houses that they're flipping in Waco to now on TV.

And they they're doing this and they do five or six seasons.

They become very famous on on HGTV show gets canceled.

But what they did was they had built this this following and they had built

that they had this brand in mind that they had called Magnolia.

Like they had opened up a retail store back in the day.

They closed it because it wasn't really going so well.

But they had this idea for this store called Magnolia.

So when the show ends, they do two things.

They reopen Magnolia as a beautiful place in Waco.

And then secondly, they go to the the the channel Discovery Channel

and they go and there's TV show got canceled.

But but Discovery gives them a whole network.

Discovery is like, yo, we're going to make the Magnolia network all around you guys.

And you guys are going to create like hundreds of hours of like TV

that's Fixer Upper content, cooking content, gardening content,

like all the like house shit.

Right.

And now they've built this empire, the kind of the bottom line of the whole

the headline of the story is this couple in a span of about 10 years

has built a billion dollar brand around themselves.

So it's that big.

It's that big.

So there's no real numbers that like have come out.

So like if you go look for their net worth or their revenue, super hush hush,

which you know, just makes those little hairs on my arms start to tingle a little bit.

I know.

Yeah.

I know when it's that hush hush that that means it's a lot bigger than you think,

especially because you see it like target partnered with them to develop that line

of goods in their store.

So like when target, it's not even like they got their brand into target.

It's like target came to them is like, let's make a brand.

That's like a big deal.

They have there's moving silence, killers move in silence.

And you hear, yeah, it's like, if you don't hear about it,

if you don't hear about it in tech crunch, you know, it's doing good.

I thought you were going to hit them with a G's and lasagna type of line type of, no.

No, not like, you know, I think I've, I've milked that one dry.

Dude, it's like my mom, when she was on the phone with like a customer service person

and you're, you're like, A is an Apple, B is in Bob, whatever.

She goes, K is a knife.

I just lost it.

I was like, I don't think you understand how that works.

Yeah.

That's hilarious.

So they operate like K is a knife.

I grew up on this street called Simpson and I would be like, I'd be like, you know,

my address is this, this, this, Simpson, like OJ Simpson and it works.

Anyways, their, their app that has their TV show network has like

tens of thousands of reviews on it.

So that means that that app is doing pretty well and that's a paid,

that's like their own version of Netflix, right?

Like that's like kind of stunning.

You never really see an influencer that has their own whole subscription network.

And so they have book cookbooks, journals, retail stores, brand, paint brand, furniture brand.

They have their TV show network.

They got everything and this idea and they have their own town,

which gets two million visitors a year.

Like if your website gets two million visitors a year, you're doing pretty okay.

You're, you're, you're, you're out there, let alone two million people making the pilgrimage

to your small town and Waco to come buy shit from your stores.

That's kind of impressive.

I guarantee you that these people will end up billionaires off of this Magnolia brand.

This Magnolia brand has to be worth high hundreds of millions,

if not over a billion dollars already.

All right, let's take a quick break.

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So there's a couple of episodes that you could check out.

There's one called why being ready is a lie, which is don't wait for, don't wait to take

action. You'll never take action.

You know, if you keep waiting, the truth is you'll never be ready.

And they talk about why it's important to take that leap of faith

and trust that new doors will open for you if you just go ahead and take action.

So check out this podcast.

Go listen to the product boss wherever you get your podcasts.

Have you been to Waco ever?

No.

Well, dude, so I went to Waco this weekend because and I'll tell a quick story and we'll

get back to this.

But basically, last year, I randomly came across this guy who had this new Airbnb.

It was basically a piece of land that he built a lake on and puts and he built seven Airbnb's.

I was so curious.

I couldn't find him on social media.

I call him up, I get him on the phone.

Yeah, he built a lake.

Like it was like like a plot of land and they built not a huge like more upon is a better

is a better word to describe it, but it's a lake, I guess.

But I call him up and I go, tell me your story.

He goes, well, I had a part I was an accountant.

I had my own small business for accounting.

I just built this Airbnb thing.

I think it's going to be really successful.

But I really describe myself as an artist.

I love to paint and play music.

And right right away, I'm like, I'm in.

Do you want to hang out?

Start hanging out with him.

He's part of this thing I mentioned it called homestead heritage.

It's this religion slash community.

They it's like all different parts of Christianity in it and they believe in like

sustainability and and the weird part is they believe in craftsmanship.

So the way that they like find God is by like doing things with their hand and doing doing

it well.

So anyway, this weekend I went and celebrated Easter at his church and like they like had

a whole singing thing.

I stayed around for a long time or did this was like a really creative religion.

Okay.

Basically, the story is is that one of the the main guy, which is his wife's grandpa,

I believe her, the wife's Isaac's wife's grandfather lived in New York, was atheist,

found God somehow and felt like the best way to like show that I love God is to like just

be excellent to everything I do and be kind to people, among other things.

But that was basically it.

For some reason, they moved to Waco.

They get 500 acres and they build a whole community on there.

And then this guy, Isaac now has built this Airbnb a few miles away and he tweeted out

his profits and in his first year of business, he did a million in profit.

And so I went and I became friends with them and I went and hung out there and I drove through

all all through Waco and basically in Waco, Waco's sorry, Waco people, it's not nice.

It's not it's not it's like objectively like a fairly run down place as if maybe it was

like an oil town.

It feels like there was once something there and then now it's not.

And when you drive through that area, you see like not nice house, not nice house,

nice house and I told him that and he goes, oh, yeah, that's the Chip and Joanna's house.

Like they like started here remodeling homes and you could distinctly tell which one is

their brand.

And it's and so like it's like basically like Isaac French, who like brings in all these

people and Chip and Joanne like, you know, way above him.

But that's like my my understanding of Waco at the moment.

Yeah, there's these like these these like kind of simplicity based communities or

religions or or cultures where it's like like I'm on their homepage right now.

It says homes to heritage is an agrarian craft based intentional Christian community.

It stresses simplicity, sustainability, self-sufficiency, service and quality craftsmanship.

And then there's literally like a video of a cow eating leaves and then like a boy stitching

a baseball himself.

Which yeah, I never did.

Well, I was like, Isaac showed me around.

He goes here, let me show you the orchard I planted last week.

You know, and it's like it has 200 apple trees.

He's like, we did this for the community.

Anyone can come pick an apple will be ready in like five years.

And that's what he does instead of watching TV.

So if I like, I'll be like, hey, if you see this movie, he's like, no, I don't really

watch movies.

I'm planting trees.

Not all by first million podcast listeners out there, probably.

There were a few.

I think there was a few, but you know, they're more fans of like Johnny Appleseed than Sean

Perry.

I don't think, you know what I mean?

Like they're they're like Johnny Appleseed posters in their room.

Yeah.

But dude, when I, so I've told the story many times, I used to work for Mike Wolfe from

American Pickers.

And that was where I first learned about like entertainment and business and things like

that.

But Mike Wolfe was American Pickers at the time was like the second most popular show

on TV when I worked there.

Number one was Pawn Stars and like number four was David Letterman.

And like to give me an idea.

And and we know for real, that's the that was the real rankings.

And then I would be at the store and some days we would sell $30,000 of t-shirts at

the store.

And these like were not nice t-shirts.

They were just normal, like with the logo on it.

We would sell like 10 grand worth of mugs.

And so like these shows kill it.

And what Mike did was he would film himself, basically the show is he would drive to Barnes,

find old stuff, tell you the history about it, buy it and then sell it.

And he would he spent like four years driving around with a video camera, filming this,

trying to pitch it.

And then when he finally did pitch it, he got the production rights or I guess he kind

of like what Rob Dyrdek did.

And I think that's where the money is.

And it sounds like that's what Magnolia did too.

Yeah, exactly.

I mean, the breadth of this empire is is kind of stunning to me, right?

It's like whether it's home goods, it's a restaurant, it's coffee books, it's the it's

the bakery, it's the TV show network, it's the target line.

It's like and their brand is like, they're this relatable, you know, blue collar, you

know, salt to the earth people.

It's like, yeah, like they are, but they also have some part of them that's Rupert Murdoch.

And they are they are flexing that Rupert Murdoch over the last like, you know, 10 years.

I wonder if they have like a manager or if they're just doing this all themselves.

Like Rupert Murdoch in Wrangler Jeans, you know, like it's

we're relatable, but we'll gut your heart out if we had to.

Right. If succession was in denim.

Yeah. No, I dig these.

I dig these people.

The worst thing that would happen to them is a Johnny K plus eight.

You remember Johnny K plus eight?

Of course.

How can I forget?

Man, they were they were some of the first guys to get popular, like in the reality TV

world of TLC.

And then they get divorced and it ends horribly just like Honey Boo Boo, man.

Honey Boo Boo.

Same thing.

It always ends horribly.

So hopefully it doesn't end that way.

I remember like seeing.

If your shtick is just how many kids you can have.

That is not a sustainable.

It's like sometimes you see these YouTubers and they come out real hot because it's like

I'm buried alive with tarantulas 10 million clicks.

You're like, yo, but where to from here, son?

Where are you going to go with this?

Like this is not a sustainable path for you.

Yeah, I but I like these people.

I mean, they seem like pretty like, I don't know, wholesome, but we'll see how how money

impacts things.

Well, you have Oprah on here.

And I think that Chip and Joanna Gaines and other people like them, like Brené Brown,

they're kind of feeling this Oprah gap.

Like Oprah left some big shoes to fill, I feel.

And I've been amazed by that.

Do you know, do you follow Brené Brown very much?

Yeah, my wife is reading all her stuff.

And like she's kind of killing it amongst like the empathy crowd.

The vulnerability crowd.

Yeah, yeah.

Against those offence who are all about authenticity.

Yeah, the capital E, empathy.

Well, like if I hear one more person say the N word, nuance.

Like that's like that.

That's the thing, man.

It's nuance, it's empathy, authenticity.

I didn't know where you were going with that joke.

I was like, Sam, don't end it here, man.

We've had a good run, but don't end it here.

Nuance.

Nuance, have you seen her Netflix special?

No, no, I like her, but that's not my speed.

It's a gotta watch.

It's that good?

It's that good.

So go watch her first Netflix special.

It's some, you gotta watch it just because you've never seen anything like it.

It's basically Tony Robbins, Oprah, and a stand-up comedian at the same time.

Like she comes out on stage like a stand-up comedian.

And she's funny without telling too many like jokes.

Like it's not like set up punchline, but she's funny.

But then she starts talking about vulnerability and herself.

And then people in the crowd are crying and you're just like, what is that?

What kind of event is this?

It's like, you know, twister with my emotions.

Like, I don't know what's going on.

I got right leg on sad and I got left hand on empowered.

I didn't know what was happening.

It's kind of an incredible little live show that she's created.

And I could, at first I was like, why would Netflix give a special

to this person? I don't even understand what that could be.

But it's actually pretty, pretty well done for what it is.

And I could see why she's so likable.

Why she is so like relatable to people.

You quickly went from like, wow, wow.

No, I'll watch her.

Do you, can I tell you a little about Oprah?

So we, we, we were going to talk about Oprah last time.

We didn't really know what we were talking about.

So I dug in a little bit.

I guess the theme of this episode then is, uh, you know,

what are the TV empires or female TV empires, something like that?

I don't know. Let's, let's, let's see if we can go with this.

TV, uh, TV empires that everyone knows about,

that you and I are just discovering 20 years after the fact.

Empires with empathy that the boys discovered seven years after they, they're all fair.

Capitalized both those ease.

All right. I'll tell you a little bit about Oprah.

So she started at 17 by, uh, doing beauty pageants.

She won Miss Black Tennessee at age 19.

She got her first job at CBS station in, uh, Nashville.

A few years later, she moved to Maryland and, uh, then back to Nashville.

And eventually she was the first African American news anchor, uh, on TV.

And that was in Nashville.

She basically had an issue where she struggled to show objectivity

because she couldn't really report the news because she was showing too much empathy

and she was pretty casual.

And at the time like this was like, Hey, Oprah, you got to like,

you know, keep it straight.

You can't like express remorse or like show too much too much emotion.

And she was like, well, let's, uh, let's take this a different way.

So she traded a show called people are talking.

And that aired originally in 1977 and she would improvise and she was casual.

Kind of like you and I, one point I could say.

Yeah. She was like the MFM of the seventies.

And by the end of the decade, so after like three or four years,

she was beating Phil Donahue in the local ratings.

And Phil Donahue was God.

So he was like the man in charge.

So eventually she keeps doing that for a little while longer,

but in 1986, so about 10 years after starting that, she gets her own show.

It's called the Oprah Winfrey show.

And she, along with a couple of outside investors,

established her own production company called Harpo Productions.

Harpo is Oprah spelled backwards.

And at 32 years old, she became the first black woman to have a nationally syndicated show.

And she still owns 80% of that production company.

And all along the way, she started like innovating, innovating.

So in 1996, she created her book club, which made 130 million in sales in year one

and arguably set the groundwork for this like massive influencer industry that we have.

Then in 98, she co-founded the Oxygen Media Group,

which has programming towards all types of shows, mostly towards women.

She launched Oprah Magazine.

She had a radio show in 2010.

The Oprah show ended after 24 years and she had all the best guests leading up until then.

2011, she launched OWN, Oprah Winfrey Network.

And then all along has been doing all types of stuff.

So for example, in 2015, she bought 10% stake in Weight Watchers

and then the stock 6X, like within a year or two of that happening.

In 2008, she sold most of her stake of OWN to Discovery.

And she's done a ton of interesting stuff between now and then.

But listen to her empire.

So she has the Oprah Winfrey show, which had over 28,000 guests giving away 570 cars,

had five presidents on.

She got 20,000 fan letters.

The finale had 16.4 million views.

She also owns Harpo still to this day.

They've collectively, it's done $2 billion in profits.

It made a couple movies as well, including The Color Purple, Beloved, and Selma.

They have 200 employees in Chicago.

The OWN, so her network, Oprah Winfrey Network,

started with $100 million in funding.

Eventually, she sold most of the stake, but she's still CEO of that.

She has Oprah Magazine, which in the first year did $140 million in revenue just from subscriptions.

And then she has Oprah and Friends, which is a XM radio contract or show where she got

$55 million in the first three years.

She's invested in Weight Watchers, True Food Kitchens, which is basically a restaurant that

has 42 locations.

She helped start a food science startup back by Oprah, Katy Perry, and a few others.

That has a billion dollar in valuation.

And she also is a big investor in Otley.

Then, and this is finally, she has a $45 million estate in California,

a $14 million one in Washington in Colorado.

She has 60 acres for $14 million in Hawaii.

She has over a thousand acres and she has basically her net worth grew from at age 32.

She got her first million at 41, $340 million, 97 at the age of 43, $550 million.

And at the age of 48, she became a billionaire.

So that's Oprah's story.

Super fascinating.

I mean, she's been in the game forever, it seems.

And I think she's what, 60 something now and still killing it.

I didn't realize she was the CEO and like active and all this.

I thought she was more so like a face.

But I think she's actually not, you know, not just a face, but it seems like she's like

actually like a, like a mogul, a tycoon.

Right.

You know, what's, one thing that stands out when we talk about these is that

there is this like flywheel that happens once you become a certain level of famous.

It's almost like, you know, that graph that's like going viral, the fuck around and find out graph.

It's basically like fuck around to find out, but the positive version.

It's like, you could kind of like if Oprah was like, here's Oprah's maple syrup.

Here's Oprah's, you know, like new line of spoons.

Here's Oprah's, you know, new board game.

Does it really matter at this point?

It'd be like her board game does 50 million in sales.

Her syrup is the number one syrup in the in the country right now.

Like, it's kind of at that point, you just choose.

And because so much trust and distribution has been built up.

And I have a friend who this week, I can't say the details, but they went to a very famous person.

They went to a very famous person and they said they had a business idea.

They said, hey, my friend has a has a background in a certain industry.

And said, hey, famous person, you should be doing something in that industry.

Let me walk to you.

Show up at your door, knock at your door and say, here's a full business plan of exactly

how you would dominate in this category.

So they go, they fly out, knock on the door.

First, they don't meet the famous person, famous person sends a manager to them.

Sends a by the way, are they are they like a list famous?

They're super famous.

Yes, super, super famous.

Got it.

Okay.

A list famous.

And so they go to them and first they get hit with a manager and they say,

they're trying to like look over the manager's head, be like, hey, is a famous.

I just wanted to talk to just hoping to get a word in with the famous person.

Can you get out of the way?

And they're like, no, no, no, you have to get through this wall first.

They talk to the manager first.

They say, hey, look, here's my background.

I've been super successful in this industry.

I think you guys could crush it in this industry.

Why don't, can I meet the famous person now and tell them the idea?

They said, no, no, no, tell me the idea.

I'm in charge of this.

I said, okay, here's the idea.

And then the person says, manager says, that's a good idea.

Okay, cool.

And then they get the meeting with the famous, and the whole time they were told,

hey, you fly in on Monday, you'll meet with the famous person sometime this week.

Just hang out in the hotel, just be here.

Which is a pretty big time move to try to pull on somebody, to not give you a time

but say, hey, we'll hold this walkie-talkie, would you hear me?

Put your pants on, get ready, the meeting's happening.

But I can't tell you what it's gonna be.

Like, they've got a special calendar in Google, everything ends in ish.

But it's, you know, Monday-ish, you know, like, it's all ish.

Right, you're giving a window, and you better be prepared during that window to strike.

Okay, so end up getting the meeting with the famous person.

Famous person comes in, explain the whole idea.

Famous person likes the idea, but also has a bunch of their own ideas, of course,

as famous people do.

And so I asked my friend later, I said, so what happened?

And the response was this, they go, well, I'm pretty sure we convince famous person

that they should do this and do this with us.

And I'm pretty sure they convinced me that I should not do this with them.

And I thought that was just a hilarious takeaway.

And I was like, okay, well, why?

They said, well, you know, they have all their own ideas.

They go, honestly, everything they're trying to do in this space probably won't work.

Like, I think they're going about it the whole wrong way.

But they'll probably end up being successful anyways.

That's the crazy thing about this.

Like, their margin for error is so large, and they can kind of do anything and still have it work

because their brand, their celebrity, their distribution, their trust and loyalty in their

audience is so large that you can kind of mess up eight out of 10 things and still get it to work

eventually. Whereas most startups, most businesses don't have that margin for error.

And so I don't know what the big takeaway is.

It's kind of a no-dub, but it's, if you're mega, mega famous, it's not hard at that point

to do the empire thing because it's like, what was his name?

They got a noise from native, when he was selling his company and they're like,

you sell just deodorant, you know, you're asking for this big valuation.

He goes, yeah, because do you know how to write the word native on a bottle of shampoo?

Do you know how to write the word native on a bottle of toothpaste?

Cool. That's your expansion plan.

Like, I left a lot of room for this to grow.

If you could still write the word native on something, it will work.

And that's how I feel about these mega celebrity brands,

which is like, if you put my face on something, it's going to work.

So let's let's put this in a very realistic context. So you and I have that minus or no,

divided by a hundred. So we're Oprah divided by a thousand, whatever it is.

But we have a very small taste of it.

And we also have friends, you know, like the Tim Ferriss's of the world and whoever else

who have it, you know, times 10 or 20 for us and are in this like potentially billion dollar space.

There's been three things, I think, that I've narrowed it down to that make this empire strategy

that hold hold me back. And I imagine someone like Tim, who's a perfectionist or someone like that,

holds them back. Number one is reputational risk. So putting your name on crap products and then how

on earth can you actually like track it all to make sure that you're not you're not putting

your name on bad on bad products that you actually stand by. And so because of that,

it's almost like you have to pick and choose. But then there's other people like Richard Branson

that put, you know, virgin on everything. And it, you know, you know, you know,

and it kind of has seemed like it worked out. So that's like the big thing. Number two is

finding people who you can trust. When you have five or 10 or 30 different things going on,

you need really trustworthy people. And even if it's your family, even if it's your brother and

your cousin, people can screw you. And like, you have to really stay on top of it. And you have

to find a partner who's good enough to like really have your back, like even my accountant,

or I imagine if like your lawyer, your accountant and every once in a while, you're like,

is this person actually thinking of me? Or how are they incentivized here? And who's actually

making the right decision? That's actually exhausting. And I think in quite hard.

And then the final thing is like, do they want the headache of that? So like a Joe Rogan,

he just like, no, F this, like I'm on my island here. I have what I need. I don't want to put

my name on anything. Screw that. I don't need anything. And I want to keep things small and

tight. And so those are kind of the three things I think prevent like empires from being built like

this. Yeah, I think that's true. So say that say the the first one again, what was the first one?

Do you remember? Reputational risk, having people that you can trust and then just like not wanting

more headache. And here's the counter to each. Okay, reputational risk, putting your your name

on crap products. Do you have you drank prime? Once I tried it, it's fine. It's fine. It's also

the fastest growing drink in the country right now. And it's fine. And I think that that's the

the counter to that is. Yes, you can't put it on a crap product or do something that would,

you know, hurt people or do something like that. Like, you know, something nothing, nothing on the

sort of terrible end of the register. But there's a lot of leeway between the best product in the

market. And it's fine. And you just got to fall somewhere there, right? It's like, it's like,

you're playing golf. And the fairway is so wide, you really got to screw it up if to hit it out

of bounds. And that's how I feel with these products, like is Kylie's lip product, the best

product on the market. I have no idea is, you know, for most of these products, I can't tell you

that Conor McGregor's whiskey or the rock tequila is is anything better than fine. They might just

be you're saying their heads. There's got to be a threshold. There's a threshold and the threshold

pretty goddamn low. So I think the reputational risk is a little bit less than than what I what I

think a lot of people would worry about. The rest is true. It can become a headache. And you do have

to find competent people to run them. The good thing is, when you have that brand, it's like

prime, the prime didn't start by Logan Paul and KSI saying, let's create a drink, let's go to the

flavor house and create a formulation. There were some entrepreneurs who approached them that said,

we do this, we've done this at, you know, medium scale with you guys, we could go super scaled.

We will take care of everything. You guys take the cut, you guys help us with the promotion.

But like, look, we come with this track record. And I think that's what happens for most of these

these celebrities is their approach by people with track records, like even the example I was just

giving somebody with a track record came and said, I know this industry, I've done this before

with your brand and your distribution, we could do this again in a big way.

And I think those opportunities just come knocking at your door. So it's not even like,

where do I go find somebody great? It's like, can I filter? Can I just like recognize great when it

shows up shows up at my door is really the question for most of these people.

Do you think you would enjoy that type of fame, like Chip and Joanna?

No. Not only would I not enjoy it from a like, oh, I don't want to get bothered when I'm out and

about with my kids and stuff like that. But also, I more than that is, I don't enjoy what it takes

to get there. And that's actually what goes like, that's actually the most important question of

business. I was talking to Ben leave you about this the other day, we're talking about business

ideas earlier. Earlier, I asked you this a while ago, and you go, there's a price to pay. I ain't

willing to pay it. Yeah, exactly. Know the price and then decide if you're going to pay it.

When we were talking about business ideas, it was like, Oh, do we like this idea or this idea?

And the easy thing to do, I think everybody gets this wrong is like, I love basketball. So I want

to do a basketball based idea. Or I love, I'm really passionate about like helping people. So

I'm going to do this health care startup, whatever it may be. And they think that their enjoyment

of the of the thing is going to be based on the product or category that they're in. But in reality,

most of the time you spend when you're an entrepreneur is trying to grow or sell trying

to get more customers and grow the actual business. And so you're not playing basketball,

your day to day experience is actually about selling and trying to grow. And what ends up

happening is that some ways are more enjoyable or suit you better than others. So for some people,

they love Facebook ads or they love SEO. And for some people, they love phone calls. And for some

people, they love high level business deals, enterprise sales, where you're nurturing a

long relationship for a long period of time. And the big mistake people make is they think,

Oh, I'm creating a basketball related startup, where they don't realize is that the only way for

that business to grow is through enterprise sales. And they hate enterprise sales or they're unwilling

to go and sell to these facility managers of NBA stadiums, or they're unwilling to sell to well,

blah, blah, blah, and they think they're in the basketball business, but they're in the enterprise

sales business because 90% of their day to day work and they're they're the challenge that they're

faced with and the stuff they have to do. The whether they're selling basketballs or ping pong

balls or books, it doesn't matter. It's the the sales channel, the sales process is where you're

going to spend most of your time. So you got to figure out which sales process do I like the most

or at least tolerate the best, and then find a business that uses that sales process. I think

that is like a, I wish somebody had told me that earlier, because I got tripped up with this for

many, many years. And then when I look back, I'm like, Oh, I just really like growing things

through Facebook ads. It's like, it's me, it's way better than these other ones. And so like,

so I have a list, I'm like, my favorite sales channel is just mentioning it on the podcast,

there couldn't be anything easier than that. Like, if I could just tell people what I think

about this product, and then they go buy it, because they already trust me and they like me,

and we have enough listeners to this product, to this podcast, that is the number one easiest

sales channel, most pleasurable. So if I can think of a business that works in that, fantastic.

Number two for me is Facebook ads. Why? Because I don't have to talk to anybody, I sit behind a

computer, I set up the budget, and when it works, I just scale it up with the push of a button.

I don't have to hire more salespeople, I don't have to like, go do something new. You can take

one image that works or one video, one 10 second video that works in Facebook ads, and put millions

of dollars of spend behind it, and make multiple millions more off that ad. I love that. I love

that model. I like that I can look at the dashboard, see a number and know what to do. I, yes, that's

like my number two. And my number three is cold emails, because I'm good at cold emailing, and

it's kind of been in the ass, but I've done it before I can train people to do that of how to

cold email in order to generate customers. Those are my three favorites. Everything else,

I don't like as much. And so when I think of an idea, it's got to fall in that top three.

Have you, so we had, I guess, technically, the hostile kind of was enterprise sales. I mean,

we had six, maybe once or twice, we had seven figure deals. And that's like a long process.

I wasn't allowed to go to those meetings, because like, I remember like, I had to go and buy like

brown shoes and like tight jeans and like tuck my shirt in. And like a certain way, I was like,

dude, like, I'm Todd, huh? Nice to meet you. Like, it wasn't for me.

Got all the details wrong. Just a tank top tucked in, some khakis, which are tucked into some brown

shoes. Yeah, you're like tunnel you've created with a tuck and everything. Right before the meeting,

they're like, Sam, the buttons are supposed to be in the front. That was a breakaway.

Yeah. So I was like, was learning as I went. But as the owner of a company that had enterprise

sales, it is awesome. Because what I didn't realize, there's this amazing thing that I

learned, which is that sales teams can create demand. So even if your product,

our product was great, but even if your product is okay, if you have a good sales team, you can

truly create demand. And I didn't understand that until like, you're two or three of like

having a team like this. I'm like, Oh, my God, this is how the world works. Because most big

companies, they just have a certain amount of budget, they have to spend it on something.

And if you just get in with them, and you wind and dine them, and they like you half the time,

the product doesn't even matter. They just have to spend it. Otherwise next year, they won't have

the same budget. And they don't have the same budget. They don't have a job. So and you can

like that or you cannot like it. Frankly, I don't love that that that's like the truth. But

if you can make it work, it's pretty amazing. And I like learned that the hard way while running a

company like this. And if you don't know which one you like, your best bet is to go get exposure

to a bunch of them. So go go try your hand and do like a six month rotation, where you're basically

like, Okay, how do I do this enterprise sales thing? How do I do cold calling? How do I do

Google ads? How do I do these different things and figure out which one of these appeals to you?

Because once you do that, then then you could kind of pick a choose. I know most most people

and I think you would find this to be true. Most successful people we know, they don't

really hop around sales channels that much. It's like, no, if they're good at find one thing and

you can kill it. Yeah, they're good at SEO. They just do SEO four different times and four different

flavors. Oh, you're good at Facebook ads. You do Facebook ads for one business, then another

business than another business. If you're good at enterprise sales, you just figure out which

businesses to plug into that over time. And they kind of make a career out of really understanding

one growth process because being a master at any growth thing is super, super valuable.

Do you want to talk about hustle GP GPT three, or do you want to go to another topic?

Which let's do some quicker ones. I feel like we did a long, long winded thing. So I have

I have a couple of quick ones. Tell me. Okay, so I'm going to give you my two bad dating ideas.

And by the way, I'd like to put another drunk ideas on the books to just put that out there.

This would have been in my drunk ideas thing, but we don't have it scheduled. So I'm just

going to do a sober. So two bad dating ideas. Number one, do you watch the TV show Love is Blind?

Sarah does. So it's on my TV all the time. Okay, good. So you know that my wife have

like the exact same TV stuff. Like for the listener, Sean and Sarah are texting about

bachelor or bachelor or whatever it's called. Yeah. No, what do you guys talk about the challenge?

The challenge, but also these other shows. So So Love is Blind is this like sensation

show on Netflix, which is basically like, you get a bunch of single people together.

They're in these rooms, they can't see each other. So you kind of speed date, you date

other people, but you never get to see them. So you're only supposed to follow over their

personality. And then after you choose who you like the best on their personality,

then you get to see them and you get to see what happens. Okay, so and don't you like get married

at the end? Yeah, well, of course, to like any great story, I need stakes. And so they raise

the stakes by saying, you don't just get to pick say, oh, I like Sam the best. I mean, I want to

see him now. It's like, in order to see him, you must get engaged blind and get married four weeks

later. So they like, you know, that's how they make in a TV show. But some people walk, walk on

the altar. Yeah, well, a lot of people when they see the other person, they're like, oh,

hey, it's so good to see you. Like, they're just like, oh, man, like I imagined something

different. And now I'm stuck with you. I look like an asshole, because I fell in love with

your personality and I fell out of love with your face. But they can't say that. So they have to

find some other excuse. One guy on the show was like, they're trying to get an idea of how they

looked when they go. So I'm pretty, the guy was like, I only weigh 150 pounds. Yes. Could I give

you a piggyback ride? No, he goes, he goes, it was so smooth the way he did it. And by smooth,

I mean, terribly goes, I love to go to music festivals. She's like, me too. He goes, at music

festivals, you know, I, I usually put my girlfriend up on my shoulders. Do you think I'd be able to do

that? Did she catch it? Yeah, she was like, uh, like, no, that's my worst nightmare is a guy

like struggling to lift my body weight. She was just like, what the hell? But what size

rowboat do we need? On this, on this season, there's one guy she fell in love and then they

meet and he's just, he's not, he's not bad looking or whatever. But he's does really intense eye

contact. Like the guy doesn't blink and she's like, you're going to never know this from behind the

wall. And so she's like, haha, like, how can we not looking away? And he's like, what? What do you

mean? I am blinking. And she's like, no, like, please look away. It's like so uncomfortable to

watch. So anyways, great show. I think somebody should take this show on the road. Literally,

I think somebody should do a, I think the show, but if not the show, then somebody should spin

this off, do a love is blind tour where you go city to city and people pay to be a part of the

experiment. So people pay to actually like do the show themselves. I also think you should do a

podcast version of love is blind, because podcasts is audio only. So it's already no visual. So you

could have two people talking and you could sort of edit and cut this together and make a pod version

of love is blind. So I think people could take this concept of this dating show, or it could be

other dating shows too, but make a make a tour out of it, make a show out of it,

where it's going from city to city and people get to participate almost like American Ninja

Warrior. Some people get to participate and other people get to watch the show going down.

And I think that these things would generate a lot of money ticket wise because Netflix has

done the hard work of educating the market. And so once you get that education in the market,

now somebody should go to them and get the license. Like we talked about this with kids

cartoons, or they can just call it like love with poor eyesight.

Fuzzy love. Yeah. I forgot my glasses love. So so like people did this with the cartoons.

That was a that was a three out of ten. Yeah, it's okay. I gave you a laugh to try to like,

you know, smooth it over. But like kids cartoons like Blippi or Coco Melon, there's these companies

that go and they license the rights to create the Coco Melon live tour or the Blippi live tour.

And I've gone to these and these I did a segment on the pod about these. These things make

millions of dollars a year. Yeah. Well, the every parent loves it. It's like work it. You

can't really there's not many places you could take a tiny kid that's like kid friendly. But

this is perfect because they already love these cartoons on YouTube. And so I'm willing to pay

50 bucks a ticket times four. So I pay 200 bucks, then I buy the merch, then I buy the

the snacks because of course my kids want snacks. And you know, we go there and we've dropped $400,

$500 by the by the end of it or, you know, something like that. And so these these shows

can make a lot of money. And so I think somebody could do this with other television shows,

including the dating shows. That's not a bad idea at all. Well, that's that's a great idea.

Skill skill pitch. Something worse. You should have seen an average person try to explain that idea.

You would have laughed about the room. Okay, here's my second love is blind on tour.

Ah, even that sounds all right. So my second bad dating idea. Okay, so

you've heard about this like dating app, Raya, you know, about this app.

It's basically a dating app originally for famous people, but now it's like dating apps for people

with like verified on Instagram or something. Yeah, I don't even really understand it.

I think somebody needs to come over the top on Raya and make the even more elite dating app.

So I'm calling it daddy. Here's what daddy is. So daddy, daddy or daddy, you know,

we're debating it internally. So daddy is an app where for a guy to be on daddy. Actually,

let me first start with the girl side. Okay, for a woman to be on daddy, she's got to basically

audition or apply. And we're only accepting the top 1% of eligible women. So this is beautiful,

but not just beautiful, smart, but not just smart. You got to be living in a town, a big city,

so that, you know, you're available to be to be to be, you know, reached to be dated. So

beautiful, smart, top 1%, maybe even top 0.1% of applicants get in more more elite than Harvard.

And then on the guy side, you got to pay $25,000 a year to be on the app. So that's the

app idea. 5,000 men, if you can get 5,000 men who have the money to drop 25 G's on their dating app,

they get access to this elite pool of women who want access to this rich group of men.

And it is what it is. That's our slogan. It is what it is.

Is it right? No, but it is what it is. Okay. And so it is what it is. It's rich guys

with beautiful, smart women. And the business model is if we can get 5,000 guys to pay us

this amount, that's $100 million a year business. Does that sound like something you might be interested

in? So when I was studying like for Hampton, to launch Hampton, I was like curious about

communities. And there's a bunch of a lot of people were like, you charge like 100 grand a year.

And the reason being is there's a bunch of communities out there where the whole thing

of making it elite and community is just, can you pay the money? Yes. And I was thinking about

that. And I'm like, first, like the audacity and second, if you can get my first question is,

how dare you are? Who are you? And the but if you can get past that,

how amazing is that where your whole business is just, if you could pay it, you're probably good.

So we'll just, well, we'll be well, we're happy to be that middleman and check it out. And so

there's this app called the league. Do you know what the league is? It's a dating app. It started

when we were in San Francisco by this woman named Amanda Bradford, who I'm friends with here in

Austin. She sold it recently to what's the big, the big company IAC who owns like Match and Bumble

and or not Bumble tinder. And what Amanda was getting started, she was or the league kind

of took off. And so I don't you probably don't know. It was like Ivy was the premise, right?

It was like only Ivy league. But then she one day she was like, how hard can I push this? And so

right now the league costs, I believe it's either $499 or $999. So it's either $499 or

$999. It's one of those two. And the reason being is that's the highest price per month

that you can charge on apples on the Apple store. 399 per month. Sorry. Yeah. $399 per month.

So yeah, it's the highest that you can possibly charge. And she goes screw it. That's what it's

going to cost to get premium features. And people like at ours, I think her team was like,

this is crazy. We can't do this. No one will do this. And they crushed it. And IAC came to her

and they're like, we want to buy you because how on earth are you able to charge this? And I imagine

in her head, she was like, well, it was actually pretty easy. I just added an extra nine at the

end of nine. The highest tier is called investor. Member 299, owner 399 investor $999 and 99 cents.

Yeah, it's like, it's like there's like an episode in South Park where they come up with this like

new MBA and they're like, look, I don't make up the rules. I just think them up and write them

down. You can't argue with me. I didn't make up the rules. And it's like, well, how'd you increase

pricing so much? Well, I just clicked to that button nine. And we added we made it instead of

999 we made it 900 or instead of 99.99 it was 999. So anyway, it's killed it. And so I actually think

that there are a lot of interesting opportunities in the market where you can just charge way more.

And it feels very weird. That's the business model. And actually, now that I think about it,

$25,000 a year, that was complete small boy stuff. And I apologize to the entire audience.

This needs to be 100 grand a year. This has to be 100 grand a year. And guess what?

We only need 1000 members now. We only need 1000 guys who are willing to drop 100 grand

in order to get access to the most. And in fact, you know what we're going to do? We're going to

take a portion of that money, and we're going to pay some women to be on this app. We're going to

say, look, you are so great, you were casted onto this and you are going to be paid to be

paid to be a part of this network because we want to blur the lines between prostitution and legal

dating. Oh my God. It is what it is, as we say. God bless you. Maybe this will work. But yeah,

good night. But I think there needs to be more apps that do this that go over the top with it.

I agree. Basically find the theoretical max of what the market will bear or what people

actually want to do. What does the actual behavior people want and what are they willing to do?

And it's usually more than you think or more than sounds reasonable. What if you just took

an unreasonable approach to the same thing? What would you do differently? Is it a question you

can ask about really any business? There's these guys, they created this thing called the Unreasonable

Institute back in the day. Is that real? Yeah, it was a great idea. It was called the Unreasonable

Institute. I just love the name because I love the entire premise, which was what good has

become from just taking a reasonable approach to something. If you're trying to make any big

shit happen, you're trying to do anything, change the way anything works, create a new system or

improve something or innovate, in a way, by definition, you're going to do something slightly

unreasonable. Is this called the Unreasonable Group? Yeah, it was called the Unreasonable

Institute. Then they had the Unreasonable Tour where they got a cruise ship and went into

international waters. And then they did a bunch of this. Now it's probably called,

this is like 10 plus years ago. So yeah. That's so funny. It's probably changed.

Well, there's this thing called Unreasonable Group. And the Unreasonable Collective is an

international community of sophisticated investors. We pull capital as a community and

co-invest in world class. But then there's the Unreasonable Institute, which is a fast-track

program to give altruistic entrepreneur skills and funding to affect a large-scale change.

Yeah, I think that's the one. The first one sounds maybe a little,

yeah, the first one maybe sounds cooler though. But that's cool. I like that name.

Speaking of Unreasonable, you want to wrap this up by talking one thing,

Elon Musk. Okay. Did you see what he did? So you see the Twitter thing?

Well, which Twitter thing? I feel like every day there's Elon Musk's Twitter thing.

Yeah, that's where he blurred out the W. Oh, yeah. Oh, okay. This is news.

No, no, I saw this. I saw this. I saw this. This is, explain this. This is dumb.

There's this thing in the UFC called, if you win, so basically the UFC and all about fighting,

it has weight divisions. And every once in a while, someone like Conor McGregor or someone

else comes along and they achieve greatness. And they earn what's called the champ champ status,

meaning they have a champ, they're the champion in one weight division. And then while having

that belt, they also gain a few pounds and go up and win another belt. It's unheard of.

In my opinion, Elon is the champ champ. He has amazing products. He's one of the best

entrepreneurs out there. He's the champion. He's also the most tringious. He's the champ champ

right now. He does whatever the fuck he wants. That's what champ champs do. And recently,

like last night, he tweeted out that there was a dispute with the landlord saying,

you can't like alter the sign or something like that. So he took like a piece of white

sheet or paper or something and he blurred out the W. So now Twitter, the sign, it's a huge sign

when you live in San Francisco. I lived a block away from it. It says, Titter. And it's the most

cringe thing I've ever seen. Why on earth would he do that? I love a good troll, but that's not like

funny. It just makes like people like, look, I like trolling. I love punching up. But this is like

this punching yourself in the face. I like making people uncomfortable. This is the

bad type of uncomfortable. Go to his Twitter right now. Do you see what his name is on Twitter

right now? Because you thought that was the cringiest thing he's done in the last 48 hours.

Well, he's one up himself. Oh my God. What an idiot.

What is his Twitter name right now? His name right now is Harry Balls.

He spells balls B-O-L-Z. But it's Harry Balls. That is his name on Twitter right now.

Oh, Elon, you're so irreverent.

These billionaires have senses of humor.

I would love to see what Elon thinks the like other people's reaction is.

He must type these in and just sit back and just smirk. Just have a smug look on his face.

Just imagine, oh man, the internet's going to love this. I'm super rich, but I don't take

myself too seriously. Look at this. Yeah. Next week, it's going to be like, like Elon baller 69.

Like it's just like, this is the lamest thing ever, man. I don't know how. I mean, I guess like,

look, when with extreme personalities comes the extreme success, but they don't tell you

there's another end of that belly curve. And that's extreme. That's extreme cringe.

And we're experiencing that a little bit right now. I know a lot of billionaires,

not a lot. I know a couple billionaires and I know a lot of wildly successful people.

And they do every once in a while. Like you're like, oh, hey, man, you don't know how to hold

the conversation appropriately. Let me help you out here. This is kind of what's happening with

him. It just so happens that it's in front of 125 million followers. He has like the cringe version

of Tourette's like, dude, just stop. He can't he can't stop just blurting out these cringy things.

Yeah, it's ridiculous. He's he I actually think that he's kind of ruining his legacy for sure here.

Like maybe five years ago, he was the man. And he still is the man, frankly, like his

accomplishments are amazing. But he's a little less of the man at this point. There was a funny

just a little funny back and forth. He somebody tweeted out a graph of all the billion dollar

or a chart of all the billion dollar companies and what industries they're in. Yeah, I saw that.

And Paul Graham retweeted, he says, oh, you know, what's interesting here is like,

we're clearly like over indexed on like software and like, you know, real world things like hardware

or manufacturing. And there's only like a few companies in that bucket.

But don't let that hold you back. You'll do it. I think there's a lot of opportunity there.

And Elon replied and was like, yeah, like a complete waste, you know, says something like

it was like a big waste of resources or brainpower or talent that that was the case.

And then the response was the biggest own. And I've seen it in a week. It was it was a

really good reply. Paul Graham goes, yeah, can you think of anybody right now who's really

talented and could be doing those things, but is wasting their time on a software project? And

it's so good because obviously, talk about Elon. And yeah, he's like a perfect self self owned

really by Elon. Yeah, it was pretty good. Too good. It was good. That was good. I'm a big

fan of him. Of Paul Graham. I'm still an Elon guy. I think I might get myself a Tesla. But

I don't like this. It makes it hard to want to wear like a Tesla t shirt. That's for sure. Not

that he cares, but it makes it challenging to like root for him publicly when he makes these

stupid comments. People people in our comments hate when I make fun of Elon or or dis Elon or

Chamath or these guys because they're like fans of them, which is totally fair. You can be fans

of whoever you want. But I just wanted for the record. I'm out on Elon early. Because guess

what? More and more, you're going to be out on this guy over time. And I just want to plant the

flag. I'm out on him early because his cringe will eventually wash away all these people or

he's going to get canceled for something. I'm telling you, it's going to happen. And I would

like the record to show that I was out early. Dude, these these people in our comments are crazy

to me because why can't someone do a lot of really good stuff and also some bad stuff? Like,

why can't like someone kick ass at a ton of different things and make a huge amount of mistakes?

Totally. Because whenever we talk about this, we say, yeah, he's he's the best at a bunch of

different things. He's the greatest entrepreneur. He's of, I don't know, the last 30 years, 50 years.

That is true. Also true. He's pretty cringe and corny and disingenuous about some things.

Right. That's also true. Yeah. It's like I can love Michael Jackson's music and also not love

what he did, you know, like both like both can exist. I can like Chick-fil-A chicken and also

not stand by what they what they stand for, you know, both can be true. And I and I can't stand

that with the with the commenters on our on our stuff. But we're going to get a reaction on this.

I'm eager to see what it is. But anyway, that's an action packed pod, I think.

All right, everyone, my first million episode done. However, I've got good news. You see,

we have another podcast and by we, I mean the HubSpot podcast network. It's called

Marketing Against the Grain. One of the hosts, his name is Kip and he's the CMO of HubSpot,

you know, $20 billion company. So he kind of knows what he's talking about. And they

talk all about what's going on in the world of marketing and they give really, really cool

behind the scenes information and stories. I'm actually on one of the podcasts. If you search

Marketing Against the Grain, Sam Parr, you'll find it. I go like really, really, really depth about

how I research different business ideas, but he's has a ton of really, really cool guests.

Check it out, Marketing Against the Grain.

Machine-generated transcript that may contain inaccuracies.