My First Million: Amouranth: How This OnlyFans Model Built A $40 Million Business Empire

Hubspot Podcast Network Hubspot Podcast Network 11/8/22 - 53m - PDF Transcript

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

I also still have a project that I've been working on with Ludwig this past year.

We're making an Amaranth flashlight.

So yeah, that's kind of what I was thinking about.

We're doing that too.

That was the idea that I was thinking about.

Yeah.

Nailed it.

All right, what's up?

We just had Kate, also known as Amaranth, on the podcast.

She is, I think, the number one creator on OnlyFans.

She has made over $30 million on OnlyFans in like two years.

So it's kind of insane what she's done, building up a following and then turning that into,

like, I don't know, she's probably one of the top earners on social media, period.

And most people don't know about her or ever heard of her.

Sam, what'd you think?

Did any of the stats that she said surprise you or shock you?

Well, I had heard the money part out before this, which is why I was interested.

She reached out to us to be like, hey, can I come on the pod?

And so, you know, I was down for it for that.

That's the most shocking number.

The other part that was shocking was just that she was pretty nonchalant about it.

I was pretty surprised at how sophisticated her empire is.

You know, she talks about how she's now offering the serve.

She basically built this media empire and now she's offering it as an agency to other

women.

And she kind of dismissed it as like, yeah, just the small thing.

And I have a feeling it's significantly bigger than she kind of like the energy that she

was giving out.

And I find that to be incredibly fascinating.

Yeah.

I think she's kind of a killer in terms of like how she's like how she's done it, right?

How she built her brand.

I mean, she's basically like, okay, Kim Kardashian built like a mega brand kind of doing this

stuff and like, you know, has turned it into a TV show and all kinds of other things.

But like in the social media world, she's kind of like on that level, right?

She's like pretty a list in the world of social media in terms of how many social media people

can pull in tens of millions of dollars a year.

The very, very few.

With like a five person staff.

With like, yeah, with like, you know, a small team behind them and not even in a category

where you're getting like, you know, mainstream brand deals from like whoever, you know, like

Coca Cola or whatever.

Yeah.

It was, it was really fascinating.

So hope you guys enjoy it.

Hi, Caitlin.

Welcome to the show.

You are one of the most interesting potential guests that I've wanted on the show.

We've had people who made money in different ways.

We've had poker players.

We've had business people.

We've had athletes.

We've had comedians, but we've never had somebody who is a sort of like a social media entertainer

slash only fans star.

And the hook, I would say for people who want to be interested in this episode is I think

you've made something like, do I have to sum up like $30 million through only fans and

like your other kind of platforms where people subscribe to you?

Yeah, that's just on only fans though.

But yes.

Just not only fans.

What is the, do you have like a total number that's even more impressive?

Oh God, I haven't really looked in a while.

But maybe like 40 million or something like that.

Something like that potentially.

Well, fine.

But the only fans is like way more lucrative than every other platform because even the

only fans competitors are either like too new or in Patreon's case, like driving away

the girls.

So.

And are you the number one person on only fans?

I was for a while.

I'm not really sure what it is right now.

I haven't looked since I was or just put it in like, oh, I'm going to put that on my link

tree that I could just stop looking at it, but maybe it's been growing a lot lately.

What's customer churn?

Like, will they stay for, do you measure churn by years or months?

I think just by months, we don't really look at the whole year because people's lives,

you know, some people get girlfriends, some people will just like not have a job anymore.

So it's hard to do like a year because hardly anyone stays on for a year, a very small percentage.

And one of the things that's cool about you is, A, you're open about the business side

of things, which is cool.

You don't have to be.

You chose to be.

So I'm curious, why did you decide?

All right.

I'm going to be able to, I'm going to share this because I think it brings a lot of attention

good and bad.

I'm going to bring some haters out there who are outrage that somebody's making over a

million dollars a month on only fans.

Why did you decide to go public with your, your income and your earnings?

Well, it's going to sound kind of weird, I guess, to most people because I didn't do

it for like pride or anything like that.

It's really because my Instagram that had like five million followers over that a little

bit got banned from mass reports.

And I needed a way for people to still write about me because that was my biggest reach.

And so everything else was not nearly as much reach.

So I just started writing about the business stuff, knowing that people would write about

it.

If it's comes from a pretty girl talking about business suddenly, oh, she's a genius.

But if it's a guy saying the same thing, no one would care.

So that's true.

Okay.

I like that.

That's a, that's I think a fair call out.

So you basically published that and then other people started like news outlets and

stuff started re-aggregating the story.

And then that drove new subscribers basically.

So it was like, it was a growth channel for you.

Yeah.

It was like, you know, a new form of earned media.

Wow.

Okay.

And so I have a bunch of questions to say.

I want you to jump in before I just sort of, you know, go down my, my list of like things

I've probably wanted to ask you because I've seen you, I worked at Twitch, my company got

acquired by Twitch.

I was at Twitch and I was like, all right, so who's, who's killing it?

Who's doing great?

And you were always at the top of the list and nobody inside the company would really

like talk about it that much.

Whereas they give like, you know, they, they're really excited about certain things because

it's like really good, feel good stories or, you know, it's a game that they play that

they're really excited about.

And I was like, well, what about her?

She's doing great.

What is this over here?

You shouldn't like that I'm doing great.

And your name, how do you pronounce it?

It's pronounced Ann-Ran.

In this setting, that's how you like to be addressed to or addressed as Kate.

Okay.

Much easier.

Yeah.

I didn't know what you preferred.

So when you are going to these like meetings, because I imagine like a, like at YouTube

and Twitch and all these places, I imagine they have like an account manager or something

that like courts you and says, Hey, Kate, you know, we love what you're doing.

Do you want to come to the office?

If you happen to be in town and we can like tell you some best practices, I mean, that's

what they do for like a Casey Neistat or whoever on YouTube.

When they do things like that for you or first of all, do they even do that?

But if they do and you go to the office, are these like people, these corporate people

like comfortable having conversations about this type of shit?

I mean, that's just like it.

Cause it's just like a, it's such a unique, I don't know, it's just like unique.

I don't often talk to people who are making a living this way.

Oh man.

I don't get any of that.

So nobody invites me to the office.

No.

Really?

Do you know the owner of Onlyfans is a big fan of the podcast.

And so he's going to listen to this and so maybe, maybe he can invite you to the office

and start giving you the white glove treatment that like probably a Twitch or a YouTube

or whoever is maybe a little more hesitant to do.

Yeah, maybe.

Wait.

So how many followers do you have on Twitch?

Like six million.

And they don't like reach out to you and be like, Hey, we just want to say thank you

for like being part of our platform.

Like here's a t-shirt or like, like, you know, like, please make this, please make your skirt

two inches longer to comply with the latest terms and conditions.

That would be nice.

Really, they just ban people and they don't tell you why.

So you don't know what to change.

They'll just suspend you.

So Sam, Sam doesn't watch Twitch.

So let me just describe this.

You're kind of like an innovator on Twitch.

And I say that laughingly because like it's Twitch and like, let's not take it all too

seriously.

But like there's this trend where I think they call it hot tub streaming, basically, it's

like,

Yeah, I saw that.

It's like, what's an excuse to kind of like wear like a bikini and be on stream, which

is like, you know, going to get you a bunch of viewers and like subscriptions on Twitch.

But also in your case, like get you a bunch of people who want to go down the funnel and

go to your maybe your only fans or whatever.

And I don't know if you were the first, were you like kind of the first to start doing

that?

Or did you just like make it more popular?

Well, it's complicated because I started doing pool streams outside, you know, like

a year or two before that, then girls started doing hot tub blow up like inflatable hot tubs.

I think I was the first one to bring it inside my room.

And I've really popularized that one.

And then there's like this like outrage and people are like, you got to shut this down.

And it's usually like people on the platform who feel like, oh, it's taking away views

for me, which I think is kind of silly because it's like, those people weren't working to

watch you.

It's not like this.

People come to get the type of entertainment they want, and they may not want to watch

you, you know, in your basement playing like, you know, Dragon Ball Z or whatever.

So it's like, it's a different thing, but there is this like outrage around it.

Do you respond to that?

Or how do you, how do you think about that?

You know, I think it's just people being jealous of others having success and it's

just placing blame on them instead of looking in the word and being like, oh, what could

I improve?

I think my stream more appealing to people.

And so they just want to point fingers and be like, you're why I'm not successful when

you're really, if we're not taking away views from gamers, certainly not.

If anything, we're taking away views from Pornhub, but that's about it.

And how big of a, how big of a game changer was OnlyFans for you?

So I'm looking at your OnlyFans.

I think you started, I think you posted, you started April 2020.

It's only two years ago.

And the first month you did 74,000 on OnlyFans, then you did 31,000, 16,000, 6,000, something

like that.

So you started off with a big spike because you get a bunch of people to come over and

then, you know, but you did really well right off the bat.

A, were you expecting that?

And B, had you like kind of already made it, was that like not that big of a deal compared

to what you were already doing at Twitch or was that a game changer?

I think it was probably somewhere in the middle.

It was kind of what I expected just because like that's, you know, how platforms happen.

I already had Patreon before, which was similar, but Patreon was kind of pissing people off

and changing what they allowed on their platform.

So OnlyFans was like becoming the patron replacement for a lot of people.

So I just kind of like acquired that as well.

I didn't jump ship because I still have my Patreon.

So I just have both now and not even have a fansly, but it wasn't really like that shocking,

I guess at first because I was already seeing those kinds of numbers on Patreon and a pretty

decent amount on Twitch at that time.

How big is your team?

Or is it just you?

I mean, how do you?

No, I have an entire staff of mixture of like personal assistants, video editors, photographers,

et cetera.

So right now in the office, I have like five main people.

And then I also have my extended staff that I kind of bounce back and forth between here

in the office because they work also with me on real work, my agency for like OF creators

and fansly, et cetera, like different girls and guys or some guys on there too.

So yeah, I have like an extended staff and I have like my immediate at my house is usually

four to five people always.

Do you consider yourself like the CEO of the business or do you have like a straight person

like a like a by the book person who's like making sure everything's running on time or

are you that person?

I guess I could technically be called the CEO, but I don't manage it as much day to

day as like my head staff that I have my managing directors for it.

So we got to know Mr. Beast recently.

We went to that we like had an event and we had, we had him on the pod and he's a obviously

super impressive guy and he gets this like kind of amazing coverage in the news.

Everything is like Mr. Beast and he's a good dude, but like the coverage is like pretty

much exclusively good.

Obviously there's some haters, you know, always, but like people think he's amazing.

Business people really respect him for his like business acumen and he's, you know, seen

as one of the biggest content creators, but I would say your franchise is right up there

with him.

And if you just took the, the sort of like the face off the business, if I just showed

you the PNL of both businesses, I think you would be like, well, I want her PNL, right?

Because you're making almost as much money with way less expenses with way less staff

and overheads, probably with more valuable customers, more loyal customers.

And then on top of that, you're like the moves you're making off your streams or off your

off your platforms where you've got the agency and then you've got the, you know, all your

investments and stuff like that.

It's just like what he's doing with his agency and his investments and all that.

But I feel like you don't get that same coverage or if you do, it's like, could you believe

this?

She's doing like, you know, real business things like, how does, do you agree with my

assessment there?

And how do you feel about that?

Yeah.

I guess the main difference is the platform that I'm doing it on because OF is already

going to have like a bias behind it.

People don't want to admit that they pay attention to it, even if they do.

And then Twitch also was a smaller, much smaller platform than YouTube.

So it just doesn't have the same amount of reach, even if it's like the same model and

the same like type of stuff, it just doesn't reach nearly as many people as like his YouTube

channel would.

How big do you think this, this gets?

So like, I don't know what you're doing annually now, but maybe it's like, found a 15 million

or something like that.

How big do you think that this, this can get and how big do you want it to get?

By this, which, which platform are you?

Your business, your overall business.

The empire.

The empire.

Yeah.

I don't know.

Cause if I can successfully grow real work, we'll be like, you know, manage other girls

accounts.

It can potentially grow like a huge network and that's kind of like in my extended empire.

But me by myself, I don't know.

I never even thought I'd get you this far.

So it kind of just happens really quickly, especially once pandemic started and everyone

was just online all the time.

So I'm not really sure.

Well, when you're, when you're laying in bed at night and you're like, I mean, I, when

I go to bed at night, I'm like, man, like that was, I had a good day, whatever.

It's really inspiring.

I dream of, I think I, I think I could do this.

I think I could like do this one thing that's like crazy.

And I just think like, well, in 10 years, maybe this little thing could be this, this

and this.

What do you imagine?

Like what's your dream?

Even if it's outlandish to say sometimes or maybe it's not, I don't know.

But like what's your dream on where you want to take your, your career?

Well, hopefully the dream would be to not grind as much for the next like year to three years

and just a kind of stream part time, like a few days a week, maybe, and then I just have

my empire for real work have grown so much, maybe we have like 50 to 100 OF creators that

we just kind of provide virtual assistance for.

And then I, my legacy kind of lives on through that.

And then I don't feel like I have to grind every day and can just work with animals on

stream a few days a week.

It's really fun.

And explain what real work is.

So this is like an agency you started.

It's not, from what I understand, it's not a talent agency.

It's we can like the system you built with your back office, with your assistants and

with those people, you offer that as a service basically to other only fans, creators who

don't have that back office.

But like, I guess described.

Yeah.

I guess it would be like virtual assistance, like, like a team put together that other

creators can have access to where they'll help like edit your content, post your content,

market it, like write up descriptions and push sales on your platforms and stuff.

And then occasionally like I do events where I have girls from the agency come over and

we stream together, we collab, et cetera.

So it's kind of like helping others grow and then managing that growth to provide like

more efficient sales across their platforms.

Let's say that like I couldn't afford to hire your team.

And I just said, but is there like just like a handful of bullet points that you could

tell me on how to have a successful page like you do?

Like what are the, what are the like one, five, 10 bullet points that you would say, well,

do this, do this, do this, do this, do this?

Well, I think if you want to grow, you really do need to.

You need help, whether that's just like your friends, maybe if you have like a really cool

sibling family, someone close enough to you or they can physically come over and help

you with shoots, help you get your content out there, like edited, posted, et cetera.

Cause if you want to grow, you also have to be putting out like content on public, non

shadow band platforms like Twitter, YouTube, TikTok is huge right now.

TikTok is really easy to grow on compared to the other ones right now.

Twitch actually isn't that great for growth unless you have other platforms already.

I would save Twitch for last if you're even contemplating it cause it has no discovery

system that makes any sense.

It's all just recommended and what gets recommended, people who already have viewers.

How do you get viewers?

You have to have an audience from somewhere.

So Twitch is actually like the least, I would say lucrative for new people.

Time will be better spent on like YouTube shorts, Instagram reels, TikToks and you kind

of just share that content with all three of them and make it very efficient, but just

kind of grow your audience from there.

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What do you charge, how do you charge money and like how many clients do you have right

now?

We take a percentage of the girls earnings.

Of sales.

Like a three month trial period and if they don't like it, they don't like we're providing

value beyond what they were already doing, then we just, we won't continue on it.

We don't lock them in for like a year or two.

That's like really scummy to me.

But what's the benchmark of what you think they should earn?

Should they be earning a hundred grand a month, a million?

I mean, what do you...

It really just depends.

We don't really have a benchmark right now.

We kind of just look at their socials, look at like how much reach they have relative

to how many people have already converted to their platforms to see if like, okay, well,

we can work with that.

There's some potential here.

If it's a really bad conversion, maybe, maybe not, you know, but if it's like, it's relative

to how big they are already.

Here's a dangerous question, but I am curious.

What works for conversion?

Like we talk in the startup world about growth hacks all the time.

It's like, oh, did you know that when Airbnb started, they didn't have any listings.

So they scraped Craigslist local house listings.

They made them all on Airbnb and they message people on Craigslist saying, hey, I saw your

listing Airbnb.

Can I book through there?

And it was just a robot sending it and then that caught people to put their listing up.

So startups have these like classic growth hacks, things that unlocked new sales or tactics

that on your road to making millions of millions of dollars on only fans.

What are the growth hacks?

What are the things that work best for growth for you and for the growth that you manage?

That's so tough because things have worked before and then algorithms change and they

don't.

So it's been like an evolution of what's worked.

Well, like I don't actually, like I'm not going to do it.

So you don't actually give me the functional things that work.

What are the stories that are like, oh, that's funny that that worked or that's not worked.

I want the more entertaining stories, not the boring stuff that actually.

Yeah.

Well, it used to work really well before Instagram really cracked down.

You could have long descriptions being like spam like a word.

If you saw my latest juicy content, people would be like spamming a word that was like

it's like moist or something.

And then people would go read in the comments like, why is everyone saying moist?

What did I miss?

And then we go back to the caption and they would still be confused and they would click

on the profile and they would see the link in the bio, stuff like that.

That's hilarious.

That's that's a pretty sophisticated thing.

You just had them spam like provocative words, like letter by letter.

So people would be like, what is happening in other games I used to play.

It's like a pattern interrupt, right?

They have to like, it's not what they're used to seeing.

So then they had to go investigate to find out or other things they would do would be

like, tell me when you see it or I would play like I spy in the pictures and that would

be like a swipe image on each different image.

There would be like a, like check the link in the bio for really good content, like just

like words like on a shirt so the algorithm couldn't detect it, like curved with the shape

of the shirt and stuff.

Like you'd have to like zoom in and stuff.

And then the comments would be like, right shoulder, right shoulder, right shoulder.

So people would like zoom in and it would be great.

I really missed that.

That's a really good one too.

Why do you miss that?

You can't do that anymore?

Yeah, my, my main Instagram got banned so now I'm just, now I just play things super

safe.

Yeah.

And you, you're wearing this like only fans, tube top or whatever right now.

Do they give those to you to like, is that their company swag to like promote, help promote

their site or you make this?

Yeah.

I think I actually bought it from the website, but I probably could have asked.

I just, it was cheaper just to buy it or faster because time is money.

So I'm just like.

And what would you do before this?

Cause you're clearly like smart and a hustler and like whatever, were you like, did you

have like a job at like blockbuster back in the day?

Like what, what, what was the career before you became this person who you became?

I had a really weird one cause most people they do like work retailer or like waitressing

or something.

I actually blockbuster shot.

Blockbuster.

I'm doing her thing where I throw in a random word.

That's why the YouTube comments are going to be like blockbuster blockbuster.

It's going to help you.

I'm learning from her.

Wait, but hold on.

How old are you?

Right.

So no way is she going to be working at a blockbuster blockbuster.

I used to get games to there as a kid, but once, once I was 16, there was not really

a blockbuster anymore.

But what was the weird job you had?

Yeah.

I actually, it's really wholesome.

I did character parties for kids birthdays and hospital visits and like festivals around

town and make a wish foundation stuff as like princesses and superheroes.

So that was my company.

So you would dress up in cosplay and basically like at a go to a kids party or a hospital

basically.

Yeah, basically.

Yeah.

And that was my, my little startup entertainment company.

What an amazing pivot.

That's the best pivot I've ever heard.

Like, you know, Instagram used to be this like location app that just happened to have

photos.

And then they were like, let's just go all in on the photos.

And you basically were like, I'm going to go all in on the costume thing.

But like, instead of little kids, like big kids, I still feel like I'm babysitting on

Twitch too.

So yeah.

Exactly.

That's amazing.

I have this researcher who helps me with the pod and I like to not know everything because

if you know everything, you come in and you just ask questions.

You already know the answers to it's kind of boring, but he did surface one interesting

thing in his research, which was he's like, yeah, there's like, you know, leaked stuff

on online where you don't have to pay for the only fans.

You can just like find something.

Don't tell anyone.

Well, but he was like, he's like, I think she has like a, like an on like retainer like,

you know, bloodhound agency or a lawyer or something that's trying to like, just shut

all these down.

What is there like a cat and mouse game of you trying to like, keep your content behind

the paywall and do you like, how much do you pay per month to like prevent, protect yourself?

Yeah, we have a whole like little DMCA staff here.

It's a combined effort.

Like I do have lawyers.

Yeah.

But why are you paying for that?

Only fans doesn't offer that.

No.

What?

Yeah.

That's crazy.

Yeah.

You know, start up opportunity.

Create a little agency that's going to do that for all only fans, creators and just

charge insurance.

Yeah.

We offer that too.

Oh, you offer that?

Okay.

Great.

Yeah.

But it's funny though, because I streamed so much that like, I have a very close relationship

I guess with like the moderators of my chat on my discord, they will actually actively

like find leaks because people do something stupid, which is on my Twitch channel.

They'll try to, viewers will start mass DMing at people like leaks here, leaks here, leaks

here.

And they'll be like, boops into my, do you see anything that we're going to delete us?

They're just like self-reporting.

I don't have to go looking for them.

They ended up just exposing all the leaks to me already.

When we were hanging out with the Mr. Beast, so we did a part with him and Sean and I flew

down and got to talk to him.

There was a bunch of fascinating things about him.

But one of the more fascinating things that a lot of people don't know is, so he's like

this big shot in America and has all these followers, but YouTube's global.

And so he decided to hire a team to start translating his stuff, meaning like they would

dub his content with voice actors and what he did was really interesting is he would

actually over, you know, a lot of people would be like, Oh, let's just get the cheapest person

who kind of sounds interesting.

And I believe he would overpay where he would get like the guy who voiced a famous character

in Brazil would also voice Mr. Beast.

And everyone thought that was pretty cool and it sounds neat.

And so all creators were like, Hey, do that for us.

And he goes, Yeah, sure.

I'll do it for you.

And I forget how it works.

But I believe he takes a percentage of the hat.

I'll spin up your, you know, Portuguese channel and we'll manage it.

We have a person who speaks Portuguese.

They'll write the descriptions.

We'll have the voice actors.

We'll do all that stuff.

And we take like, I don't know, 30% of the revenue of that YouTube channel for them.

I need him to do that for me in Turkish because I have a huge Turkish audience because porn

and ban.

Is that why?

Those repressed Turkish people, they need it.

So they need my triums in Turkish.

Do you talk much?

I do a little bit, but they probably mute anyways, you know, the universal language.

They probably just mute it anyways.

Yeah, that's a good point.

But what's interesting is I don't know if you're doing this because you're trying to

be humble, but you're kind of downplaying.

I think like the, the shit that you're doing, you're like, Oh, I just have these like personal

assistants and you know, we just, yeah, I, it could be, you're just being humble.

But have you thought about like kind of like scaling this like crazy beast or Jimmy just

raised some like $200 million at like a 1.5 million billion dollar valuation?

Have you thought about being like, well, no, that's like, we're not just going to call

it personal assistance.

We're going hard at this and we're going to completely operationalize and help this

niche of content creators.

Have you ever thought about like from that angle up as opposed to like, I don't know,

maybe you're just being nice, but you kind of sounds like you're downplaying.

I think that that's what we're trying to do with real work.

We just started at the like a few months ago.

So it was my personal assistance that we're kind of turning into an actual organization.

You, you're very nonchalant about, that's what I mean about your, I'm trying to figure

out what gets you basically excited about what you've done because I think it's, it's

not new to you.

Right.

When you tell it, when we hear what you're doing, it's kind of mind blowing.

When you hear what you're doing, you're like, yeah, I know that's what I do every day.

Right.

It's not going to like, it's not going to be mind blowing to you, but there's got to

be some part of you that's like, holy shit, I can't believe this is what's happening.

Like, oh my God, like this could be blah, blah, blah.

And there's got to be some part of you that still has that less laid back and more excited

part of you that's like, yeah, I really want this.

And I know that's going to be crazy, but like, I think I could do it.

Yeah.

I think all of it's pretty mind blowing.

When you, when you step back and think about it, I've just, I guess I've just gotten used

to like the day to day, like this is how it is.

And then doing more and more over time, you kind of just get desensitized because it's

such like a slow process over the past six years.

I feel slow to me anyways.

I do it so much.

But yeah, I mean, I really want to do animal content on my Twitch stream.

And you know, I'm hoping to move towards that soon to kind of away from like so much of

the e-girl like side, like I'm still going to be an e-girl, I guess, to people who want

to brand it as that.

But like, I feel like content can be so much more than sitting in a hot tub, you know?

When you're, when you're saying, when you're saying animal content, I'm not a Twitch person.

When you're saying animal content, is that a phrase for something else?

Or is that literally?

Literally.

No, no, no, like I have horses and dogs that I want to do like Twitch streams with and

training and trail riding and taking care of them and having a stable in a ranch in

the near future.

Hopefully.

Do you have like, like a therapist or anybody because like, I've seen what Twitch streamers

like what they have to put up with.

And like, there's just crazy, like love, hate, weirdo stalker thing that happens, then you

get famous on Twitch and like, you see comments that are super negative, you see comments

that are super like, like super positive and it's just like a lot to take in while you're

just sitting at home in your room streaming for like eight hours, which is kind of an

unnatural thing without seeing the light of day during that time, right?

Like, do you do anything proactively for mental health so that you're not going nuts while

you do this?

Well, I do have a therapist now for some other reasons, but I probably should have had one

this whole time for streaming as well.

But my kind of mental health, I guess, outside of therapy would just be horse riding.

It's kind of like my meditation.

Does that stuff actually get to you?

You know, it's actually funny.

I do a decent job of like ignoring haters.

We're not nearly as big as you, but we still get like, you know, hundreds of comments a

day of like, hate or good and bad.

And like, I recently got fit and I remember people commenting of like, oh, you look less

fat or they'll say like, well, you know, today you're looking a little chubby.

And I was like, damn, these people are mean.

You must get like, I mean, you do thousands of people a day commenting on your looks.

Does that actually get to you?

Are you pretty good of, I don't know, like, doing it used to get to me more.

But at this point, I just kind of immune to it.

I think it's not so much calm as they get to me.

What gets to me is comparison to myself because I'll on a photo shoot day, say I'm feeling

bloated or I'm breaking out or whatever.

And I'll be referencing like pictures that did well on my social media before, just like,

we know, like what to recreate the way I've done in a while.

And I'm like, man, it looks so good there.

I look like shit today, like things like that, because like at the time, you know, it's like

the perfect lighting, the perfect angle or whatever.

And it just doesn't look that way in the mirror, you know, but then usually you did

don't want to shoot.

And you're like, oh, these are fine, like, because it looks different on camera.

So the reality is what fucks me up.

Not really people's comments.

Or maybe it's like a child actor thing.

And like in 15 years, all the like famous Twitch streamers are going to be like, you

know, I'll screw it up.

It's like they were fine at the time, but it was all good later when things get weird.

You also tweet about like what you do with your money, which I think is kind of interesting.

We'll talk about the gas station thing in a second.

But like, we always ask, you know, the guests who come on, we say, all right, cool, like

money is this weird thing where it's kind of taboo in entrepreneurship.

You're supposed to say, it's not about the money for me, but like, they fight like hell

to like every point of equity and every dollar earned is like clearly money, money does matter

to people.

And they also don't really say what they do with their money.

And therefore there's a bunch of people who are listening to podcasts like this that don't

know, like there's like information wall.

It's like, you don't get to know what happens on the other side.

It's like only through many years and hard lessons, you get to figure it out.

And we think that's kind of silly.

We try to like break down that wall a little bit.

So if I was going to describe to you like a pie chart, like, okay, here's all your money.

Where do you, what do you do with it?

Do you just leave it in a checking account?

Are you putting in the stock market?

Are you buying crypto?

Like, can you roughly draw us like a pie chart of like, you know, how you manage your own

money?

It's kind of complicated.

I didn't really get to manage it as much until recently, but the gas stations, yeah, those

are, those are a fun investment, though.

My accountant actually brought me to that one.

They helped save me on taxes because I can, I got to expense the entire cost of the building

up front.

So that reduced my, my, my yearly income on paper.

And then I had a lower tax rate.

Depreciation.

Accelerated depreciation.

Yeah.

Exactly.

So that was that kind of thing.

You have to be like a real estate professional technically, right?

So you're doing like the 500 hour test basically?

Uh, no, you actually don't, don't have to be with this.

Explain that to me.

I want to do that.

Do you know?

I thought it's basically if you're passive, then it can only offset passive income, but

your other stuff is active income, right?

So do I have a misunderstanding or does it work differently?

I just know my accountant team brought me, they said there was this opportunity and they

explained to me like, okay, so I'm just putting money into that.

And then yeah, they kind of have all the rest of the details.

I just throw the money at it.

Is most of your portfolio just in boring index funds?

I would say most of it's in stocks that make sense.

She bought like a million dollars of Visa stock the other day.

Yeah.

I mean, that's like a, that's a reliable thing, it's not going anywhere, especially since

pandemic is kind of, at least the fear of it is dying down, people are out there traveling

more, getting out more.

It's just only going to get better.

It's also like a cashback program for you.

You've probably paid like nearly a million dollars in credit card fees to Visa and now

it's a way to sort of...

What else did you buy?

I mean, I have some Google, I have some Shopify, Amazon, yeah, I have some crypto, but I don't,

I don't know how I feel about crypto yet.

Why not?

Because I just, it's so up and down all the time that it's just, I can't tell what it's

really going to do.

So...

Where do you, when you're researching which, what do you want to buy?

Where do you learn?

Like what resources do you turn to?

Well, I have the accounting team and I also have, you know, YouTube and Google like everyone

else.

So...

Yeah.

On Google and YouTube.

What do you, who do you listen to?

I don't really have like a certain person, I guess.

It's just kind of like, I get linked various things that people send me.

Yeah.

I used to actually talk to a lot of streamers about it in my DMs.

You know, I don't know if you guys knew who Recful was, maybe you worked at Twitch.

We used to talk about stocks in our DMs.

So that's kind of where I got started with it.

And then I was just sent stuff and kind of explored it.

And then I got like an accountant and it all just kind of compiles from everywhere.

Do you do any other type of investing that's interesting?

So you, is it one gas station or multiple?

And then you have stocks.

Is there anything else?

I have some businesses I've bought and some private equity too.

Tell me more.

Tell us something interesting.

I can't really talk about the private equity because it's private.

Legally I can't say anything much about it.

But basically they just acquire small businesses throughout the year and I send them money

as needed up to like five million or so is what the total will be.

But on a deal-by-deal basis, basically?

Yeah.

Okay.

And whatever they need it, they call for it.

There's not like a scheduled payment system with it.

Gotcha.

And then what about businesses you bought?

What are you buying and who's running these things?

Well, usually I buy businesses that can just run themselves.

I guess the, if you guys heard about like the ball pit company or like the ball, the

plastic ball company I used for my ball pit stuff.

No.

What is that?

It's more.

It's just, it's, it's like a, I bought like a manufacturer, they're based in China though.

They make like playground balls, like a, you know, like ball pit type.

Yeah.

They had one at my house.

It was just like really.

Yeah.

See, it was just really.

Well, you bought the Chinese manufacturer?

Well, the, like the, they share the facility with other people, but yeah, they manufacture

balls and I bought that company.

Why?

Why?

How?

It was really, it was actually really good to profit margins.

So like how did this even come across your desk?

Accountant, accountant.

They just send me stuff.

They're like this thing and I like to gravitate towards the ones that I can also use for publicity

stunts and on Twitch.

So like I turned my entire room into a ball pit.

Your accountant is like the LeBron James of accountants or the Bernie Madoff of accountants.

I haven't decided which one yet, but he's doing way more than the call of duty as an

accountant.

It sounds like.

I have like a team.

It's, it's hard to explain at all.

I just, normally I just throw them the money and I'm like, yes, make it work.

Are you afraid of like being one of those like athletes that goes broke on like, you

know, my, my manager, my accountant talked to me into buying these like this chain of

you know, Wendy's that was like non-existent and ran away with my money because it sounds

like you're throwing money at crazy places right now.

Is that a fear for you?

No.

No, not really.

If you're not afraid, I'm not afraid.

Yeah.

I had bigger fears than that.

And like we were asking you some of these like super specific money questions and it, people

are listening now, but you know, the look in your face was like, why the fuck are these

guys asking me all these questions about this money shit?

Like this makes me uncomfortable.

Isn't it hilarious?

I only recently got back in control of my finances.

I don't know if y'all saw that drama, but.

What happened?

I can't, I can't say too much about it, but I got out of kind of a controlling relationship

a bit.

So yeah.

Yeah.

Yeah.

We keep the dark stuff over there.

We just do the money stuff here.

We don't, we don't worry.

We try not to, to get into the heavy topics.

What I was saying was you do things that 99.9% of people would find to be incredibly embarrassing

for to do.

Like they would be, they would be too nervous to do that.

You know, it's too taboo.

I'm uncomfortable doing that.

And I think that it's, it's wild that we think that, all right, we're okay with that.

But we're also nervous about talking about the money thing.

And like that's just like an interesting insight.

And we've talked to so many people and it's very rare that someone's comfortable talking

about money.

It's really uncomfortable, but it's just like an interesting thing.

It's like, oh, I thought this woman wasn't afraid of anything.

But when we talk about money, it can be a weird topic.

Yeah.

I'm pretty comfortable talking about the money so much like some of the more like investment

business side.

It's not just me.

So it's like, I can feel like I can't talk too much about it because I'm not like the

only person driving those types of things.

So when we were talking to Mr. Beast, he's been going into like, you know, feastables

like his chocolate bar and then he created like a pop up like cloud kitchen restaurant

thing called Beast Burger and he's like talking about different like businesses where he can

go into and say, okay, I can use my fame and my distribution to like give these businesses

an unfair advantage.

Are you doing it?

It sounds like the ball pit is sort of like that where you were like, okay, if I buy this

company and I make it part of my content, then like, you know, sales could go up.

But like, I can imagine like any of the taboo sort of like, or like, you know, whatever

sex related type of products, whether it's like, you know, it could be swimwear, it could

be lingerie, it could be sex toys, it could be like, who knows, I don't know.

I don't know what else could be like, are you going down that pathway?

Like we should actually like, either buy or create a business like in those categories

and use me and maybe the other girls I know that will be a part of promoting this and

like we can blow this company up into a pretty big company.

Are you thinking along those lines?

Yeah, I am definitely for the future as I'm trying to move towards, you know, more collaborative

efforts with other girls with the rework.

So I really want to do like lingerie.

I think makeup is a good way to go to beauty industry is huge.

But yeah, definitely like those are on my mind right now.

Do you have to do products that guys want?

Or is it product that like, how many of your fans are women versus men?

It's going to be a mixture.

It's looking like since I'm blowing up more now where it's like I do have more of a female

audience, especially like since a lot of the girls kind of look to me as a person to follow

as far as like the OF side goes, a girl side, whatever you want to call it.

So it's getting more balanced.

But yeah, I also still have a a project that I've been working on with Ludwig this past

year.

We're making an amaranth fleshlight.

So yeah, that's kind of what I was thinking about.

We're doing that too.

That was the idea that I was thinking about.

Nailed it.

Dude.

Have you, have you guys ever heard of kink.com?

Have you heard of kink.com?

Yeah.

All right.

So kink.com was like, I think that they were a website, but also the parent company and

they owned all these like fetish websites.

So, you know, kinks and I don't know what they all were.

But like one of them or one of them that was pretty funny was like these people who would

like wrestle and then have sex.

And this guy started it in the wrestling.

Yeah.

Well, they like, no, but they were like Olympic wrestling.

Like they were wearing like unitards and then like they, it warps into sex and whatever.

And the guy who started it, it was just a guy and he started it in the late nineties

during the dotcom boom.

So he was an early mover and he built it into a huge business and eventually he bought this

old armory, which is basically a huge building in the center of the mission district in San

Francisco, which is considered some of the most expensive real estate in the city because

it's like a desirable hipster neighborhood.

And he built this huge thing and it was basically like a palace.

It was like an airplane, imagine an airplane hanger, but like in the one of the more desirable

neighborhoods of San Francisco and he owned it and they eventually would film all their

shit there.

So like they had like a wrestling area and then they had like a bar where they would

do like people who like to have sex in public.

They like mimicked a bar and people would have sex in it and film it and they would charge

subscribers money, whatever.

And when I first moved to San Francisco, I took a Groupon tour of it.

Like you could, cause it's just like an interesting building that's an old armory where they like,

it's like an old historical building and it's also a porn studio.

And I was hanging out with this girl and she was like, Hey, do you want to go like see

this thing?

It's on Groupon.

It's a porn studio.

We can just go take a tour of a historical building.

And I was like, yeah, I guess.

And that's how I learned what kink.com was.

I went and like, ooh, you see this stuff and I'm like, this is crazy.

And then I started thinking about like all these media companies like Jimmy and I used

to do it too, or we'd be like, oh, we would have become like the Disney of blank.

And I'm like, oh, this guy at kink, that's his Disney Disneyland.

Like he had all these people taking tours to come.

I think we spent 50 bucks and we got a tour where they're like, here's where like the

army used to prepare.

Now we use it as a dungeon for sex takes because like there's a hose here so we can spray

people with water.

Oh my God.

Like it was all kink stuff.

And it was pretty wild that this was like part of their business model.

And like the people on that tour, like I'm a pretty straight lace guy.

It was like straight lace people who had no idea what this website was.

And then there was other people that were like totally into it.

And they're like, oh, I'm seeing where this, I'm seeing the studio where my favorite stuff

is filmed.

It was incredibly fascinating.

Sean, I'm sure you haven't heard of that.

It was like right in the middle.

I remember the building.

Yeah.

I didn't know the website part, but yeah, that building is kind of famous.

It's a beautiful building from the outside.

And when you go by, somebody will always tell you, you know, hey, this is what that is.

What is it called again?

The building?

The Armory.

Right?

The Armory.

But if you look up like kink.com building San Francisco or something, there'll be a Wikipedia

page.

And this building, it might be worth north of $100 million at this point.

Maybe more.

And it's like a huge building in a very desirable neighborhood.

And it was just like super fascinating.

This guy did this.

And so maybe in the future, what we're going to see you have is we're going to see you

like be like, oh, hey, creators who work with me, do you want to like a, you want a place

to come stay?

Like, you know, I can, you could, you could host your office in my studio.

And then eventually it's like, hey, fans of us, whoever wants to spend a hundred bucks,

you can come get like a walking guided tour.

And then eventually you're just going to own like all this amazing, yeah, red light district

style.

You're going to own all this real estate.

Anyway, it was a really interesting play that these folks did.

And it, I think it, I think the building became worth more than their, the porn brand.

Wow.

I read something you said that I thought was pretty interesting.

You go, I think you said this.

It was a, there's like the Warren Buffett has this phrase, like you only have to get

rich once.

And you were saying like, for social media, it's the same thing.

You got to just build an audience once and you only got to get famous once.

And so what, how did you actually get famous?

What was the, what was the, were there any big inflection points where it like, it went

from like, you know, not that many people watching me or following me to like way more

or was it just very steady or were there, were there any like big moments?

But this is the hot tub meta was probably huge.

That was probably doubled my growth at least.

But before that, it was kind of just, I guess I entered the social media space at a time

when it wasn't over saturated like 2016.

It wasn't as crazy as it is now where everyone wants to be an influencer.

So I think I got really lucky with the timing and then I just was growing on Twitch and

Twitch wasn't over saturated either at that time.

And I just kind of grew with the platform because I streamed so much and what separated

me from others was I was also making content on pretty much every other platform at the

same time.

Like I had Facebook page, I had Instagram, I had Twitter, I had YouTube, and I was just

kind of growing it plus Patreon also kind of boosted my ability to just make that my

full time thing because I wasn't relying just on Twitch.

I didn't have to keep like a day job or whatever.

And describe how intense the content like work is because I think some people would

say, oh man, you just post a picture on OnlyFans.

That's like, you make a million dollars a month and all you got to do is like post a

pic like once a day or whatever, like that's it.

What is the, what's the reality like?

Right now my content schedule is a little crazy, but pretty much every week I'll have

like a day or two where I just dedicate to OnlyFans and Fanzli and Patreon like all my

NSFW platforms and then I also like the next day I'll do all my YouTube, Twitter, Instagram

content as well.

So pretty much two days out of the week are like 12 hour photo shoot days across all my

different types of content.

And then the rest of the time I'll just stream on Twitch because that's kind of my, my billboard

that pays me.

Gotcha.

It's my funnel.

Okay.

It's just like, there's no reason, it's completely illogical why I feel this way, but it is just

funny, you know, Sean and I talk about the exact same shit just with different types

of content.

And it's so funny that it's like, it's just not a normal conversation that we typically

have where it's with not safe for work content and I think that's so cool.

Yeah, it's very different for sure.

But it's all the same mechanics and it's just like what, and in my head I'm like, she's

just doing the exact same shit we do.

She's just a different niche and frankly a significantly bigger, significantly more

profitable.

Like we're happy with like a million dollar a year maybe if like in the tech world on

the Twitter world.

And it's just like, oh yeah, that's cool.

I'm decently happy with a million dollar a month too.

Yeah.

It's kind of crazy.

So I'm just trying to get it while, you know, the getting is good because I feel like it's

such a rare opportunity to have.

I don't know, waste it.

Okay.

So you're like, you know, doing really well with this stuff now.

Do you, what's the, is there like an end of the road where you're like, okay, I'm just

going to, like I have to retire at certain points and like, do you sort of see like,

I have a very small window here for this or do you think it's going to be much longer

than that?

I do feel like I have a small window compared to other types of content since it's mostly

based off my appearance and there's always younger people coming into the space.

But yeah, I don't know how much longer, I don't have like a cutoff period.

I would think I would like to be done with the grind within the next year, maybe three

max.

So somebody's confused, by the way, because like, when I first heard about OnlyFans, I

was like, why would I pay like, porn's free?

What do you mean?

Why would I pay $5 a month for this?

Is there like some psychological benefit that people get out of it?

Like, you know, what drives somebody to actually pay for something when there's so much free

alternative available to them out there on the internet?

I think part of it is the parasocial aspect where it's like, they feel like they kind

of like know this person because they'd see them on either YouTube or Twitch or whatever

it is.

Like, they're overboarded with it.

Like, they treat it like, this is my girlfriend, which is definitely not, not your girlfriend

bro.

But yeah, I feel like part of it's just like, they like a certain person's kind of look,

like they're really into whatever characteristics make up that creator.

And they want to see more from that specific look that they've become like, attracted to

I guess, or have some form of attachment just from seeing their face so much.

Sam, have you ever heard this word parasocial?

No, no.

What is that?

Can you define that a little bit?

Have you used that word?

And then the word about, when you were talking about spamming the comments, I've never heard

someone call it that.

That was an interesting one too.

Parasocial is basically like a one-sided air quotes relationship that the viewer has

with the content creator.

Like some people get way too invested in a creator's personal life, like they want to

know who they're dating, what they did today, where they've been, why aren't they online

right now?

That's, I would say that's a very parasocial thing.

Like they feel like more entitled to a relationship when they don't actually know the person.

But it's a, I mean, but that's good for you, no?

In some ways, until it gets to like a stalker threatening level.

But most of the time, yeah, parasocial is profitable for the creator.

But how many times do you think it crosses the line?

Like how often would that happen to you where it actually is an issue?

I always say you get like multiple red flags per day in messages.

I'm sure there's even more that I don't read.

But as far as in-person altercations, typically a few a year, we'll try to physically show

up at your house, then you get a hoard of people also just trying to swat you and dox

you in general, who are mad that either you're not dating them or that you didn't respond

or whatever.

So it's complicated.

That's crazy.

Yeah, people are insane.

I'm glad we're not more famous.

Well, Sean and I get like a 1% of that because sometimes people will hear Sean talk and they're

like, oh, you're really good at talking about money and like you're pretty successful.

Therefore, like show me the way.

What the hell?

You didn't reply to me.

Like after all I do for you.

Yeah.

And like that's like 1%.

I'm sure of what you get because it's when love and all that shit's involved.

It's just like way more intense and way more dangerous, I think it's like what would someone

do?

Like they just they just think that, hey, what the hell, man?

I messaged you and like we were talking and I thought we were together now you're still

doing this stuff.

Yeah.

Some people get catfish too by like people just pretending to be me.

And so they'll be like, I can't hear all this money.

And you didn't show up.

I'm like, oh no, oh no.

But yeah, it's typically it's just crazy people who are just basically talking to themselves

a one-sided conversation in the DMs never getting a response and they just keep going.

They just keep going.

I feel like I could create an AI only fans creator and like just crush it because she

could do anything and she would talk to anyone anytime of day and she would, you know, be

like, you know, the girlfriend you always wanted.

And so if anyone out there is a engineer who wants to help me with this, let's for a stunt.

Let's try to create an AI only fans girl who's going to make a million dollars in a month.

That's the mission and we'll publish how we're doing along the way and we're going to learn

all the growth hacks and we're going to put it all out there and they can't doxer or swatter

because she doesn't exist.

She doesn't live anywhere.

And so I think it is the maybe the future there.

So that's my my my call to action.

Anybody who wants to help me with that project, get in my DMs on Twitter, Sean VP.

Have you guys seen?

Is it called avatar.me?

Yeah.

Have you guys seen that?

I have not.

All right.

So check this out.

So there's like all this like AI shit where you it's like all built on the back of one

thing and then all these people are creating plugins and layers on tops of top of it.

And so there's this new thing where you can upload 20 pictures of yourself and it will

give you avatars created with you in mind and it's fucking amazing.

So check this out.

So I just uploaded a bunch of pictures of my face and there were a few pictures that

I posted of my body because I was doing like before and after of like fitness shit.

But it sent me photos back of me looking like a dominatrix.

Look at the pictures I posted them in.

I posted them in the Riverside chat here, but then it gave me this other picture that

I have no idea what this is.

It gave me this other picture where it's supposed to be like I only post gave it pictures of

me with like my stomach up and it and it like made a fake picture of my ass and it was just

like a picture of my butt and it's fucking disgusting and weird, but like I was looking

at this and I'm like, oh, there's definitely going to be this type of thing because have

you guys seen, I think it's called replica.ai.

It's basically a service where you can like you can just spend money and you get like

a friend that learns how to interact with you and you also can get like an online girlfriend

who just is like, it's a text based conversation that you're having with this fake woman and

she gets to know you and figures out your tastes and likes is all built on AI.

Now we just got to add it with some of this with some of these pictures and then eventually

deep fake videos and like your job ultimately is going to be completely unnecessary.

Like the use of the world are going to be it's like, hey, wait, you're real.

Why would you do it?

Why are you wasting that time being real?

You know, or like maybe there should be like bots of you that understand your personality

and actually do talk to these men and you can like license out your, your face to replica.ai.

There's going to be a lot of interesting things like that, I think in the near and like the

next two years, probably.

Yeah, for sure.

It's getting kind of crazy, the technology.

Right on.

All right.

Well, listen, this is great.

I'm glad you came on.

Thanks for doing this.

And where should people find you if they want to see more, learn more, get to know you a

little bit better?

I just just refer to my link directory and the URL is easy to remember it's down bad.com.

What?

Down bad.com?

Yes.

Down bad.com.

Okay.

That's easy.

Okay.

Amazing.

It has all my platforms listed there because sometimes, you know, stuff gets banned and

the link will change.

So it's always there.

That's cool.

All right.

Thanks, Kate.

Appreciate it.

Yeah, thanks.

Appreciate you.

I feel like I can rule the world.

Thank you.

Machine-generated transcript that may contain inaccuracies.

Episode 383: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) speak with Kaitlyn Michelle Siragusa, aka Amouranth (@Amouranth), about how she built her million dollar social media business empire and why she bought a Chinese ball pit manufacturer.
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Links:
* Amouranth - Twitch
* OnlyFans
* Avatar AI
* Downbad
* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
* Want more insights like MFM? Check out Shaan's newsletter.
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Show Notes:
(03:40) - how much money Amouranth has made
(10:45) - how big is your team?
(21:25) - career before this one
(30:50) - what do you do with your money?
(43:10) - how did you get famous?
(49:45) - AI OnlyFans creator
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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
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Additional episodes you might enjoy:
• #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits
• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• ​​​​#218 - Why You Should Take a Think Week Like Bill Gates
• Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More
• How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More