My First Million: 9 Business Ideas To Profit From The 2022 A.I. Gold Rush (Using Dall-E & GPT3)
Hubspot Podcast Network 10/18/22 - 1h 12m - PDF Transcript
All right.
Quick break to tell you about another podcast that we're interested in right now.
HubSpot just launched a Shark Tank rewatch podcast called Another Bite.
Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty
Potty to the Mench on a Bench to Ring Doorbell.
And they break down why these pitches were winners or losers.
And each company's go-to-market strategy, branding, pricing, valuation, everything.
Basically all the things you want to know about how to survive the tank and scale your
company on your own.
If you want to give it a listen, you can find Another Bite on whatever podcast app you listen
to, like Apple or Spotify or whatever you're using right now.
All right.
Back to the show.
This is just 100 percent frame breaking.
Did you just come up with that?
Off the dome, baby.
Got that big brain.
Got that big boy brain.
No small boy stuff.
Just straight big boy ideas.
Okay, this is the AI episode.
Everything is AI.
I was mind blown.
I would say that's the right word.
Like to me, this is the biggest holy shit moment I've had when it comes to technology
of seeing what's going on in AI.
For you, you got emotional, which is a strange response.
I think I'm more emotional than you are.
I think I get touched more than you do.
Right?
Like, you know, you're pretty, you're very, very even keel.
You're like a ferrochet.
You just got this hard exterior, but on the inside, you're just soft and gooey, whereas
I'm just soft and gooey the whole way through.
I'm like a Twinkie.
The first time my wife saw me cry was at the end of the movie straight out of Compton when
EZE died.
So like, you know, like, yeah, like I'm hard enough to go see that movie, but I've definitely
teared enough at the end.
That's amazing.
Okay.
But what, what made you emotional about this?
Is it the podcast one where you heard Steve Jobs?
Is that the one?
Yeah.
So one of my family members passed away recently and I, and I was listening to this thing and
it's basically the thing we're talking about is it's Joe Rogan interviewing Steve Jobs
and we'll sell the background of how it works.
But basically it's all AI generated and Joe Rogan is inter fake Joe Rogan is interviewing
fake Steve Jobs.
And I got a little emotional because like I kind of like Steve Jobs, but I respect him
a ton and just hearing him talk about topics that seemed modern.
I was like, he's, you know, he's back from the dead.
You know what I mean?
I wouldn't exactly say he's one of my heroes, but he's someone I respect and just I'm
like, Oh my God, the dead is alive again.
And that was, let's, let's pull it up.
So the way I think we should do this episode is I think we, I think we focus on AI.
I think we show some of the stuff that has caught our attention.
So it's kind of a show and tell.
So if you're, if you listen to the podcast, I think you're going to want to be on YouTube
right now to actually see this stuff.
And when you're there, you're going to want to subscribe and when you subscribe, you're
going to want to share, tell your friend, no, okay, but like you do want to go to YouTube
and just, I don't know, go to YouTube and search my first million and then, then click
the channel that the AI upset will be up there.
Ben is going to screen share here.
And Ben, do we have audio?
Let's play a little bit of the intro.
Well, let me, let me give you the background really quick.
So it's a company called play.ht, but the, and one of their side projects is a thing
called podcast.ai.
And basically what they did was they gave their AI algorithm or program, whatever you
want to call it, they gave their program Steve Jobs's biography, which is, and I think they
actually gave him one or two of his biographies because there's two or two major ones.
Then they basically gave, they gave the program every single Steve Jobs recording, I think
ever or any of that they could find on the internet, along with every Joe Rogan episode
ever.
And they made Joe Rogan interview Steve Jobs and in the interview, it's like 25 minutes
long.
They talk all about all types of stuff, but they say some amazing things like Joe Rogan
does the intro and he goes like, he teases out who, who it is just like he does in real
life.
He goes, what's up freak bitches?
Which I don't even think he says anymore, but he said that in all the early episodes.
He goes, what's up freak bitches?
Today's guest is someone who's incredibly smart, incredibly weird.
We just play it, right?
Well he says insufferable, which I thought was crazy, so go ahead.
This podcast is brought to you by play.ht.
Weird voice choice for this part is generated by artificial intelligence.
Listener discretion is advised.
Hello freak bitches.
Welcome to another episode of the Bro Joegan experience.
And on this episode, I welcome my friend who's difficult to describe, fascinated by him and
I hope you'll be too.
And he is weird and brilliant and sometimes totally insufferable.
But my guest today has made some of the great technological products of our age and he's
always pushing the envelope in innovation.
Like for example, with his next computer, he developed a new programming language and
operating system, and then he became even more famous for making three applications
for that computer.
Word processor, a spreadsheet, and an image editor.
That just showed me that this dude was brilliant, had amazing taste, and I would just hope that
I would be even like one-tenth of the genius that my friend today is.
And I can't even say his name, so yeah.
So super psyched about having him in the house today.
First time or yeah, we've had you on before, but not for a long time.
You're like Patrick Swayze and Demi Moore and Ghost.
You're a memory from the past.
So without further ado, my friend who's difficult to describe and wonderful and I'm so grateful
he came on the show.
How's it going?
Good to see you buddy.
It's been a long time since I've been on the show.
I've missed this.
It's always fun.
Wow.
Like just pause there.
So the things that like first, the voice quality, the voice quality is incredible.
Like that sounds just like Joe Rogan, it sounds just like Steve Jobs, it has gotten so much
better than like how this used to be.
I remember like, you know, when you had like the Garmin GPS in your car and you could like
choose the Morgan Freeman voice or whatever, like anytime you'd have like this voice robot
that was trying to say something new, it sounded totally computerized.
And this doesn't.
So the voice quality is one thing.
The fact that it kind of like, it makes more sense than it should.
Like he's doing an intro, it understands that.
He's teasing like this, my friend who's here today, this person's a genius, but not saying
who it is and what it is right away.
That's like a showmanship thing that I thought was like really interesting.
The back and forth banter, like he gives that long intro and then Steve Jobs just kind of
laughed like you would if you had sat down for this kind of interview with Joe Rogan.
I just thought that was incredible the way it felt like a real conversation.
And obviously there's some stuff that's like, you know, he's talking about word processors
and documents and a little too much, like nobody would do that, but like, damn, if 80%
of that is not amazing.
And the reason I felt emotional listening to this was it's, I felt both like in awe,
but also scared because as I was listening to this, I was agreeing with what Steve says.
And what we'll do in a second Ben is fast forward, like maybe 10 minutes in and basically
Jobs goes on this long rant about LSD saying, you know, LSD changed my life and I don't
think it's for everyone, but it changed my life and it opened my mind up and let me read
all these books that I never previously would have read and he says something like, I wouldn't
take LSD a bunch of times in a row because I only needed it once or twice and it opened
my mind and it introduced me and he goes in depth, he goes, it introduced me to India.
And it's just, he talks about, he's talking about God, he's talking about like all kinds
of things that you're like, it's not just like reading a Wikipedia page.
You know what I mean?
Like it's very philosophical.
He's like, when people think about God, they think about this.
But to me, it's, and it's like, well, that's a fully formed thought and philosophy.
And like, that sounds like something somebody would say when they're having like an in depth
podcast and not just like, I did this in 1979 in March when I was living in Albuquerque
and then in 1981, I once again, it was, it wasn't that it was like a very real sounding
thing.
And he has this amazing, did you hear, there's this beautiful quote that he says and basically
the way that this company, if you ever listened to a bunch of Steve Jobs interviews, you'll
notice that at points, it almost sounds like they're just chopping up some of his clips
and just weaving them together because he has talked about this before.
So I don't actually know if he's ever said this particular line before, but he started
talking about India and why he loves like that part of the world.
And he basically says like, well, it's so old and it influenced the rest of society.
And he goes, there's an Indian epic that's 10 times as long as the Bible, the Quran and
all these other things combined.
The Iliad of the Odyssey.
Yeah.
He's like, basically Indian history influenced the rest of the world.
And there's an epic that's 10 times as long as all these other books.
And I just thought that was, that's just like such an interesting, and this is the point
is that when he said that, I said, I got to find that book like he just sold me on this
book.
Influenced you.
Yeah.
The dead jobs influenced me.
So Ben, click play just for like 30 seconds.
But there is some kind of deeper meaning to life and it can't just be something that
somebody made up because if it was, it wouldn't be compelling.
It would seem contrived and everyone would see through it.
So I think that the meaning and the purpose is by the cosmos, the nature of the cosmos,
which is pretty bold thinking.
I mean, I don't know how else to put it, but it's not religious in the way people usually
talk about taking LSD was a profound experience for me.
LSD shows you that there's another side to the coin and you can't remember it when it
wears off, but it washes over you and tells you that everything is connected.
You're not here by accident.
You were put here for a purpose and if you can figure out what that is, then you'll learn
more about yourself than anything else could.
It's pretty intense.
So that quote is a real quote of his taking LSD was a profound experience.
What are the most important things in my life?
It shows you that there's another side of the coin.
You can't remember it when it wears off, but you know it.
Okay.
So that is like an actual quote of his, but it's weaved into the conversation.
Like there's a part in the conversation where he, where he says he's talking about how he's
a fan of Joe Rogan.
He's like, it's nice to just sit back in the car and listen to you rant.
And it's like, okay.
So the first one where he's the LSD, you know, okay, they just took a, they just took, you
know, his good read section or his quotes and they're like, okay, cool.
He says things like this, but where did, how did it know to say to Joe Rogan that I love
to listen to your podcast and the car just love to sit back and listen to your rant?
Where would that have come from?
How does that happen?
That is, there's like little moments like that that are like, I just don't understand
this technology well enough to know how it could know to say something like that in that
moment.
So the first half of the call, he talks all about India and these like kind of platitude,
like life advice type of things, which were pretty amazing.
But then the second half that he talks about Google and they actually say Yahoo Ron, they
call it Yahoo, they put the emphasis on the wrong syllable, but he like does all these
like, says all these interesting quotes, which I actually think are things that he said again
in the past, but he says stuff like, you know, that's the problem I've always had with Microsoft
in many ways.
They're smart people and they've done good work, but they've never had any taste.
They've never had any aesthetic taste.
And then he goes on and he talks about Adobe and he criticizes Adobe's business model and
he goes, what would you do to fix Adobe and job says, well, they've got 800 people working
on Adobe's business model.
That's just way too many people.
And the fact that they charge just a little bit of money for a small bits of the product.
It's like buying a car, but only getting part of the car and having to pay more money to
get the rest of the engine.
And he like says these criticisms about Adobe, which frankly, I have no idea if it's true,
but it must have went on like a rant about this, you know, in the past, but and then
he goes, you know, I had a lunch recently with Bob, whatever, at Adobe, like says their
full name and he leads up this part of Adobe and he actually agreed with me that they need
to fix it and they're working on fixing it.
And so anyway, he like actually gives almost more advice and his opinions on what I think
are current events.
I'm not well versed enough with Adobe, but it seems like current events.
It's pretty magical.
It's amazing.
Yeah.
This basically was like bring back, bring back someone from the dead technology, Ben, do
you have anything to add?
You're a history guy.
What did this like, do you have anything that you felt when you, when you watch this?
I really agree with Sam.
It made me oddly emotional listening to it.
It also scared me a little bit just because I thought of the application of like, well,
what if you like, you did this to my grandpa and like, what emotions would that bring back?
And then that like frightened me of like, I don't know if that's a good thing to be
able to experience.
Like as a representation, my grandpa, that would feel like the real thing, but isn't
right?
Like where are these thoughts coming from?
So it's equal parts, like really compelling, really cool.
It's like a treat to be able to hear of what I think is like a pretty accurate representation
of how Steve Jobs would approach some of these things that are happening today.
But then also just like scary to realize, but it's not really him.
And what is it really?
Well, it's like, it's like a video, right?
Today you could watch a home video and it's like, you see their face, you hear their voice,
you, it's captured a moment in time.
To me, this is an extension of that, which is like, now it's going to be somewhat interactive
that you can kind of interact with these people or hear them talk about new things.
And you know that it's not like the real thing, but it's, you know, there's a black
mirror episode that's a lot like this where the woman like uploads her boyfriend's consciousness
to like, you know, this robot, she's kind of still dating him, even though, you know,
he's gone, but like, there's like the shadow of him that like can, can simulate him.
And I think, I think there's more good than bad.
Sam, what'd you want to say?
Yeah.
So let me add two points about why this is going to give it even stranger.
Well, the first point is, is, is almost scary.
So basically in 1985, here, this is a quote from Steve Jobs, he goes, my hope is someday
when the next Aristotle is alive, we can capture the underlying worldview of that Aristotle
in a computer.
And someday some student will not be only be able to read the words Aristotle wrote,
but ask Aristotle a question and get an answer.
Wow.
I got chills from that because that's what just happened.
What he just described is what just happened to him.
It's magical.
Now here's where things are going to get even more magical.
So play dot, is it play dot AI or play dot HD?
So part of their website, you can actually vote for new episodes.
And some of the top episodes that people have voted for is Elon Musk interviewing Nikola
Tesla, Kanye West and Bob Marley talking about music, Jesus interviews God.
And then I believe there's Einstein and Buddha having a conversation on science and spirituality.
And Trump interviews himself.
Trump interviews himself.
There's Lex Friedman interviewing Richard Feynman.
And then there's Joe Rogan mediates peace between Russia and U.S.
And that sounds like a joke and it is a joke.
But it's actually an interesting tool where you're like, well, like, let's hear Joe, let's
see if Joe Rogan can like bring together these two people, different people and hear each
other's perspective.
And we'll actually find out where one of the numbers coming from, even if it's make believe,
and but it will still be like maybe that it is actually how they feel.
And I could work through this argument.
So that's why this stuff is actually really, really interesting and powerful.
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So let's switch gears.
I want to give you my kind of like big picture framework on how I think about AI.
So I was having lunch with this guy who has built this AI app called like Wombo is the
name of it.
It had like a hundred million downloads.
It basically could take a picture of you and make you make it look like you're singing.
And then they got copied a bunch.
They got taken out of the app store because of music problems.
And then like, I saw that now he has another one, which is basically like one of these
text to image creators on mobile.
And it's like really popular.
And he started saying this thing and I kind of remixed what he was saying.
And here's kind of like how the here's where we landed with like what's going on with AI.
So the last, I don't know, 10 years have been what I'll call left brain AI.
And like, you know, you have your left brain and your right brain, left brain, left brain
is your analytical brain.
And that's what artificial intelligence could do.
You had big data.
You had machine learning.
You had, you know, oh, the computer can play chess and it's amazing.
The computer can play go and it's amazing.
It beats the best players in the world.
You had self driving cars where a car is taking in sensor data, camera data, and it's basically
processing it and trying to make decisions like a human being using analytical decision
making processes.
It's trying to make the right judgment at the right time to maximize safety.
And so that's what I think that's where we've been.
And it's also in a way what we expected.
That sounds like the type of thing that supercomputer should be able to do is like, hey, computer,
you know, just like you can multiply huge numbers and I can't do that in my head, you
know, you should be able to drive perfectly every time you should be able to play chess
better than a human.
Like, great, I get that stuff.
And then was this game changer where it changed into right brain AI.
Your right brain is your creative brain, right?
So this is where you got GPT three, which is what generates text, like, you know, what
we just talked about with the Joe Rogan thing.
So you can just give it a prompt and it'll just write an essay for you.
It'll be creative.
It can write rap lyrics for you.
That's where you got Dali, which is art.
So you could just say, give me a picture of a starry night, but with that takes place
in Hogwarts and it'll just generate images that like create that scene, it'll paint pictures
for you.
And so, you know, all of a sudden the artists are looking at this saying, wait a minute,
wait a minute, it was fine when you were just messing with chess, but now, now you're
holding the paintbrush.
What's going on here?
And then you have that, you know, what we just played, you know, play HT or Unreal speech.
They're doing this for audio.
Like, how do you generate audio?
Whether that's music, whether that's podcast, it's just creating it from scratch.
And you know, like, here's podcast shows like us that's wake up and we sit at our microphone
and we have to come up with this content, but now the machines are doing it too.
And so we're competing with that.
And then you have people doing this with video.
There's a company called Runway that's doing this where you could just describe a video
like walking through the streets of Tokyo and it's really busy.
And then it creates that scene and you go, can you add some rain?
And then it adds rain.
And so now you've got this right brain AI that's doing creative shit, creative images,
creative texts, creative videos.
It's writing blog posts, it's writing essays, it's making paintings, it's making patterns,
it's making music, it's making podcasts, it's making videos.
And so now it's doing both sides and that's the big change that's happened.
And that's the big holy shit moment.
In the same way that NFTs brought a whole bunch of people into crypto, you know, crypto
when it was just cryptography or it was just finance, there was a certain set of people
that were interested.
Then NFTs came out and it was like, oh, cool, there's a whole art angle, you know, like
celebrity access, it brought a new audience in.
This is that on steroids where the new AI stuff that's creative and is creating art and creating
music and creating audio and creating text, that's bringing in a whole new wave of people
beyond just people who were interested in a chess bot or a alpha, you know, the alpha
zero bot that plays, plays go, you know, those were kind of limited to like just the nerds.
Now we got the nerds and the artists both in the mix.
That's my framework for what's going on with AI.
And the next 10 years I think are this like right brain side taken over.
This is one of those things and it doesn't happen often where you see something and you
say to yourself, it's not there yet, but it will be.
And it's almost like when I was in a Tesla for the first time and it went and it was
like a practical car that also went zero to 60 in three seconds, even though the range
wasn't good and like this other thing wasn't good.
But I get into it and I'm like, oh, well, yeah, like in 10 years, this is what this is
just the norm.
This will be normal.
And those types of things like puberty, it's like there's a bunch of changes happening.
The voice is changing, but it still cracks and you're like, all right, it doesn't sound
great yet, but it'll get there.
Yeah.
And this is one of those things.
And it's pretty magical when you see it and like a really some seemingly basic, but actually
quite profound ways that this is going to impact thing.
I mean, it's basically it's almost like, I don't know if you know anything about music,
but like I was listening to this documentary on Nirvana and Dave Grohl was talking about
his newest album.
He's going to use analog, like, which is like tape recording.
He's going to like record it like with the all in one room because he's like with Pro
Tools, you know, it's the technology, it's the recording technology they use.
It's called Pro Tools.
It's kind of like Photoshop, but for music.
And he was like, we could record all this music and like, we only got to do it one time
and then we can like drag and drop different stuff.
And we make like the sound perfect, like the every snare is like exactly on the beat that
it should be.
And it's perfect.
And he's like, we kind of wanted it to be a little softier and to feel more human because
Pro Tools has made this stuff perfect.
And that's an example of what's going to happen.
And like some really mundane, but interesting examples are basically, you know, have you
ever done like high ticket sales where you're trying to sell software or some type of service
that requires tons of back and forth on the email of you, like cold emailing someone and
then like them saying like, oh, well, this is kind of interesting, but we need this,
this and this.
And then you have to like reply back.
That costs so much money with the people.
You got to train people on the right things to say.
You've got to give them documentation on all the right things to say.
And then you've got to like add in like the wow factor of like, can you like flirt with
them the right way?
And can you like play this game the right way?
It's reasonable to see that that will all be automated in the near term.
Like a call center won't be a thing.
There's going to be like your AI call center or whatever we want to call that your operations
hub.
And then there's going to be like, just in case that doesn't work, we'll have a couple
of people there.
Right.
Well, I, one of the companies I invested is called Infinitus and the funny thing that
they did was they're like, oh man, doctors spend so much time in their back office like
just trying to do billing with insurance.
So you'll call up the basically, you know, patient gives you information for insurance.
You didn't have to call the insurance company and you have to verify the name and the number
and then you have to get it like, here's the reference code for what treatment they had
or whatever.
Right.
All this back and forth.
And most entrepreneurs solution was like, oh, this is so much back and forth.
We need to eliminate this and re-change the system from scratch.
You know, what these guys did was way smarter.
They were like, oh, why don't we just save the doctors a ton of time?
Let's make a robot that calls their robot.
And so they created a robot that will call, you know, whoever insurance providers robot
and the insurance provider was like, please enter the patient's identification number.
And then the robot goes nine, two, four, three, three, six.
It's like, thank you for your patients robot.
And it's like, please say if you want number one and then the robot has infinite patients
to just do the whole call by itself and save doctors a ton of time, they're doing really,
really well.
We have to talk about interior AI.
Yeah.
So let's do a couple other examples.
So here's another one where, you know, Peter Lovells who came on the pod, you know, massive
at a fan favorite, this guy's got like a killer following.
And one of the reasons why is because he loves to just hack together and make stuff.
I think when you, I think when you were looking at his thing, you called him and what did
you call him?
You called him an artist in that way too.
You're like, yeah.
I got your description of him, but you're like, you called him basically like a code
artist or something like that.
Well, I don't remember what I call them, but to me, he's like a craftsman.
He's like a musician who just instead of playing on a musical keyboard, he's playing on a computer
keyboard and he's pretty magical.
He's a pretty magical like creator, I think.
Yeah.
There's definitely an element of punk to him where he's like, for example, he's like,
I don't do email or phone calls ever.
If you want to, if you have a question for me, here's a frequently asked question thing.
He's like, why?
Because I like to just work on my shit and then I like to go swimming and like those
are the things I want to do.
Right.
And he's like, you know, I don't want to live in one place.
I'm going to just move around and like be a nomad.
And I think that's cool.
And he did that before remote work was popular.
So explain what this is.
He's been building it publicly on Twitter for a while now, about three or four months,
maybe.
No, not even dude.
Like a couple of weeks.
So he created this thing.
It's interior AI, like interior design.
And what you do is you could basically upload a photo of any space and you can say what
it is.
You say you drop it, you drag and drop a photo of a space week.
By the way, I want to create a YouTube video that does all these demos live one by one,
but like you upload a space and then you say what type of room it is.
You say what type of style you want.
Like do you want ski chalet?
Do you want tropical?
Do you want like minimalist?
Do you want a maximalist look?
And then you say how many versions you want and then you click render my idea and it just
creates like an interior designer would a super realistic, like go to his Twitter and
just generates like a super realistic looking interior.
So when he took like, for example, Kim Kardashian's house and he took the photo from their like
living room and then he said like, you know, give me give me some inspiration and it turned
it into like a hot spring.
Like it turned it into like a whole different like thing and it all together, but it's really
amazing and it's like, yeah, here's all the stuff you would need to make your house look
like this.
Do you like this look?
Do you want one?
Push a button.
Get another one.
Push a button.
Get another one.
Push another one.
Push another one.
And which is what you were saying, that would be so much back and forth with a human being.
You would sit down for design meetings and then they would have create a look book and
then you'd give your feedback and then they would, you know, maybe give you a rendering,
but that takes time and energy on their part.
And then you'd say, no, and then you'd have to go back and forth.
Here you just push buttons and you just immediately get this like dream, just like you just get
to dream out loud and like you're just dreaming and it's just generating images of like, you
know, that for you to kind of like remix off of, which is a totally different creative
process.
Like that cuts so much friction out of the creative process that even somebody like me
who doesn't have design taste.
This is a, the superpower to give you design taste, but B, it takes all the friction out
so you don't have the impatience.
You said something earlier that I think is worth noting, which is it's not perfect.
And there's like definitely some weird stuff that it's like, well, that doesn't make any
sense.
But you have to see through that right now because that stuff's going to get better.
And there's this great blog post from back in the day by this guy, Paul Bukite, who created
Gmail when he was inside Google.
And then the blog post is called, if you're great, you don't have to be good, which honestly
is kind of the motto of my life, right?
Like, Sam, do I show up late to this podcast?
Yeah, I do.
Am I wearing my boxers right now?
Yeah, I am.
Did I prepare for this podcast?
Not fully.
But if you're great, you don't have to be good.
And like, that's true.
He's like, you know, with Gmail, people were like, oh my God, it doesn't have this and
it doesn't have a contact book or it doesn't have this.
He's like, yeah, but look, it's lightning fast, has unlimited storage, and the search
is amazing.
You could find any file on any email instantly.
And he's like, when you're great, you don't have to be good.
He's like the iPad, people were like, oh my God, it doesn't have a keyboard.
It doesn't have a USB port.
It doesn't have this.
And he's like, yeah, but watch this.
You tap a button and it like instantly is on.
It doesn't have like a boot up process.
And like, you swipe and you're on the internet and it just lets you browse the internet from
your like, your couch, you know, where you're, you know, on the go where you're, you don't
have your laptop or you don't have your desktop computer.
He's like, so when you're great, you don't have to be good.
And he had released that when the iPad came out, he's like, look, the iPad just got released.
All these critics are saying how that's a huge flop.
I think they're wrong because they're making this mistake.
They want things to be good everywhere, but you just need to be great in like three things
that matter and everything else can be kind of sucky and it'll still win.
And he was absolutely right about the iPad.
So let's talk about opinions a little bit.
Where's your head at with all this?
I mean, when I see this, I think, A, I am not capable.
Like I don't have the ability to work on this.
I just, I simply don't have the horsepower and like I appreciate it, but I, the engine
I got upstairs, you know, it's more of a go cart.
Yeah.
Yeah.
Yeah.
Yeah.
Well, I'm like, I, I'm very much either going to be a spectator or only semi in fact, active
person in this, in this game, like, you know, you made a, you made a funny joke.
So Sean and I are obsessed with TikTok.
So we watch TikTok constantly and we made a joke or John made a joke.
He goes, we're content creators in the same way that a horse carriage person in 1912 and
they just saw Henry Ford drive by on his car.
Yeah.
Car just whizzed by and you're like, Oh shit.
Yeah.
What the hell was that?
Yeah.
That's how I feel when I watch TikToks.
Yeah.
I see an 18 year old with Vans who like makes this like spectacular like video and it's just
the funniest thing ever.
And I'm like, Oh, there, there's a new era and I'm not part of it.
And that's kind of how I, that's a little bit how I feel when I see this and I don't,
how do you feel when you see this and how do you intend to kind of like get your hands,
you know, we're a bunch of scheming, greedy, you know, people, how are you going to get
your hands on this?
How are you going to get your, your stick and pause in this game?
Well, that's a great question.
It's a question I've been asking myself.
I'm a little bit different than you in that I give my, I have a little more self delusion
where I'm like, I could do this, you know, if I hired the right people, you know, I could
be the vision guy.
Yeah.
Yeah.
Yeah.
I'll be the vision guy and like, you know, I'll have the idea and then all these geniuses
will just make it happen.
I would tell my parents I had a tech company, but it was really just an email newsletter.
It wasn't a tech company.
You actually had a proper technology business.
Right.
Right.
Yeah.
You, you were just basically like writing brochures and whereas I was running a Silicon
Valley enterprise.
I'm like, I'm like a restaurant who has an online ordering menu calling themselves a
tech company.
Yeah.
The next Google.
Yeah.
Yeah, I'm used to working with people that are way smarter than me and I like go over
to the, I rolled my chair over to their screen and they're just like, what do you want?
I'm like, Hey bud, can you do that thing again where you made the thing like bounce
during the animation?
Like that was so cool.
I want to just like upload this to my Twitter.
Can you do it again?
And they're like, Oh yeah, sure.
So I'm used to working with designers and she's a way talented.
So I kind of look at it as, as following my plan is this invest in everything because
investing is easy and great, right?
Like I'm a believer in this wave.
I'm excited about this and I think that I can help because a lot of the people who can
build this stuff, they don't know a where to apply it.
Like what's the, what's the actual pain point I should be solving and B they don't know
how to like build maybe a defensible business or go to market strategy that might make sense
for them.
So I'm like, okay, cool.
I'm going to invest in a bunch of these companies.
That's plan A. That's already in motion.
Would you say that this is the most interesting sector?
For sure.
And I kind of feel like an idiot because it's like, Oh, cool.
Now you're interested in the new thing.
And it's like, on one hand, I get that, you know, Oh, crypto.
You are, you are in fact a dumb idiot who chases.
Yeah, I just chased the next shiny object.
There's some truth to that.
Like crypto was the more crypto prices went up, the more I invested in the more, you know,
then I created the milk road and like that, you know, I turned my content attention to
it.
It's like that meme.
Like the guy who looks back at the new, the new thing that's like, you know, the hot thing
behind it.
It's like, yeah, AI is that new thing.
But at the same time, what am I supposed to do?
I just saw a fucking flying object.
I just saw UFO.
What am I supposed to do?
Pretend I'm not interested.
Like, no, I'm super interested.
Like, you know, count me in, like beam me up and, you know, have your way with me aliens.
That's how I feel about AI.
Did I ever tell you the time that in our office, there was a porn studio across the street
that would leave their windows open.
So at my office in San Francisco was at Bush and Kearney in the financial district of San
Francisco.
And we were on maybe the fifth floor and there used to be this company called breather.
And it was almost like Airbnb, but for office space, maybe like we work where they would
like pre-rent tons of like one single small room, a meeting room.
Yeah.
Yeah.
Meeting room.
And then you could rent it by the hour.
These huge, beautiful windows at our office.
And you could see across the street, which was only 20 yards, you know, just the size
of a small street.
And you could see across where this other room was.
And eventually this soft core porn company started renting it.
It was a breather and they would rent it by the hour.
And I think it was for only fans.
I think it was where a freelance photographer who specialized in like webcam girls or something
like that.
They would come and take like their, their portfolio pictures and they would always comment
like two days a week at like two o'clock and they would get completely naked.
And they would just be there and take a pictures.
And I had this woman working for me named Edie, who's probably 65 and her and I sat next
to each other.
And I remember like it happening and I'd be like, yeah, they're there again today.
And like, you can't not look at Edie's like hardcore Catholic and she used to like do the
side of the cross.
They're here.
She would do like the side of the cross and like start holding onto her like rosary, whatever
they would come in.
And she would like, oh, she, like, she would say like, oh, baby Jesus, like, you know,
dear, dear Peter.
You were saying the same here, but for different reasons.
Yeah, for different reasons.
She was more so like, wow, I was like, wow.
And it was one of those things where I remember sitting there in our office was like six young
men and then like Edie and this, this, this like porn was just not, not porn, but this
nude photo photography was just happening right there.
And we just like had to stare at it all day.
And I remember it being so challenging to work when that was happening.
That's sort of like AI.
That's my long tangent.
Yeah.
I was like, well, where's he going with this?
Okay.
Yeah, I'm with you.
I'm with you on that.
That's, that is.
You don't remember that.
You knew you were never there when the, the, they got naked.
No, I never saw that.
But you know, thanks for not inviting me.
So, so yeah, that, that is how I feel about this where I'm like, what am I supposed to
do?
Not look Edie.
I'm looking, I'm looking and you know, I'm looking as long as they're there.
That's how I feel about AI.
So I'm going to invest in this stuff.
I'm going to keep learning about it.
And then who knows, maybe start a company in this space, you know, it's pretty exciting
to be.
Would you really?
Yeah.
It's exciting.
I mean, like this is like a.
It is exciting.
It's an unlock.
It's like, oh, we got new toys to play with.
Like, I can't leave them in the box.
Like I got to unbox it and see what I could do with it.
So, you know, I don't know, we'll see what happens with this, but let me give you a couple
other kind of mind blowing, you know, examples here.
So, okay.
So another one is Jasper.
So I just invested in this company called Jasper Jasper.
Yeah.
The valuation was steep.
I'm shocked.
You did it.
Yeah.
The revenue curve is also steep.
It's, it's working really well.
And now I went in and I told him this, I go, your numbers are insane.
This might be fraud.
That's okay.
Yeah.
We'll, we'll see.
I don't think it's fraud, but like the numbers are so, so impressive that it's like, you
know, when you say, wow, that's unbelievable, there's a part of you that's like, is it wait,
is this believable?
So, you know, there's, there's, there's that.
And I said, the other thing is, you know, sometimes these companies, they get off to
really hot starts.
They don't necessarily sustain.
Sometimes that explosive growth can, can make you.
Like Groupon.
But it can also break you.
Groupon, you know, during COVID, Hopin was an example of this where Hopin was like started
and then it was like the perfect thing at the perfect time and it just took off like a rocket
chip and it became worth $5 billion.
And then now there's like, they just laid off like whatever a thousand people because
COVID ended, the demand went down, they couldn't sustain that sales growth.
They had forecasted that they'll always keep growing like a rocket.
And maybe that didn't happen.
So, you know,
And by the way, the founder took $100 million in secondary.
Yeah.
You know, just had to secure the bag for his family.
Right.
He's like, I got kids.
He don't, but a different.
I'm going to have kids.
I better get this bag.
I'm going to use that excuse all the time.
I got kids.
Dude, I got kids to feed.
I got a family.
Right.
I'm such a good uncle.
So basically I teach like a writing course called power writing and my whole goal is
like, Hey, if you're going to write something on your website or an email or your Twitter
bio or you want to write content for blogs, like you're either going to write it and no
one's going to read it.
It's going to go nowhere.
I have no results, no clicks, no signups, no followers, or it's going to like actually
like achieve the thing.
So what these guys did was they're like, cool.
How can we help anybody write amazing content, whether that's a blog post or a cold email
or whatever.
And when you watch the demo, it's like a genie, right?
You say, you say what you want and you just give it like a little guy and it's like, make
it funny.
I want an ad that's going to like promote my gym.
It's called crunch.
We have this welcome offer where you get it for 20 bucks, make it funny.
And I want it as a Facebook ad and then I want it as a cold email.
And then just general and you're like, give me 10 options and it gives you 10 options.
And then you can just like edit them or whatever.
Or you can literally highlight it and just say, rephrase this.
I didn't like the way I didn't like this intro.
Give me a new one.
And I'll just give you a new one.
You're like, give him another one.
It's like gives you another one.
I mean, it's like the best employee that's like creative, super prompt, just immediately
delivers the thing you want.
So isn't that crazy?
They're like, so that's why these guys are taken off because they basically say, you
know, where you had employees, you no longer need employees.
Or if you had a good employee, they're now, they can, they can now be 10 times more productive
when they do this.
You know, so, so this is like kind of mind blowing on the like text generation for business
side of things.
This is crazy.
Are you going to use this for your business?
Yeah.
So I'm using it.
I just started using this for ours.
What are you using it for?
Well, two things.
One is I'm going to try to use it when we do our prior writing course.
I'm going to teach people how to use this, but also use it in the like kind of the sales
process.
But like with our e-com thing, I want to try it even with milk road.
Like there's like, there's cases where maybe our writers can be more productive if we give
them this tool.
For example, at every day at the milk road, we met, we start with an opener.
That's like, you know, Hey, what's up, this is the milk road, the crypto newsletter that's
brings you news so fresh, it'll smell like laundry straight out of the dryer.
Hmm.
I love that smell.
And it's like, that's what we, like, I just made that up off the top of my head, but you
give it three of those and then we could just tell Jasper generate and it'll generate
like 500 clever openers like that, which is great.
Cause that's like one thing our writers every day have to come up with a cool new one and
like, you know, it takes like, you know, a little mental energy to do that and it's not
the easiest thing, but now they can get better at doing things like that.
And how is the, how are they any different than copy AI?
Cause I invested in copy AI and they do the same thing.
They're kind of the same thing.
Just imagine copy AI with more revenue.
It's kind of like LeBron James, just not good.
What's the difference between LeBron, just imagine being taller, faster, stronger, more
handsome, more successful and richer.
I think, no, I've been, by the way, I've been invested in copy AI.
I love those guys.
Paul is the founder who I invested in.
They, they're at 10 million in revenue.
Yeah, they're doing great.
Cause it looks like they're actually quite similar, but I think they're geared towards
a different user, but yeah, I would have to dig deeper into Jasper to truly understand.
But anyway, go ahead.
So, okay.
So here's other examples of things that I think are amazing.
So this same, by the way, the same thing, the way this just helped a content marketer
or a sales person generate texts for their emails and blog posts, like this thing will
write whole blog posts for you.
And by the way, you can write a blog post and then you click the SEO button and it'll
score how SEO friendly this is and how much it thinks it's going to drive for you.
Right.
So that's pretty smart to like link these things together because on the surface, what
are all these companies doing?
They're just using basically the same sort of like GPT-3 engine.
So on one hand, these companies are not very defensible because anybody could take these
open source language models and build a user interface on top of it.
And so like I can create another competitor to copy AI or Jasper or one of these things,
but it's all in the user interface, the applications and how much like business utility you add
to it.
So let me give you another example of business utility.
So this is now in the photography use case.
So for example, for my e-commerce brand, we spend a lot of money every month, maybe
something like $5,000 to $10,000 a month easily on photography.
So you have to take pictures of your products, you have to take model photos, so you have
to do castings and then book models, then they come to your studio and then they use
your products or whatever, and then you take photos or videos of that, you use that for
your website, you use that for your ads, that sort of thing.
And so that whole process takes like multiple people, you've got a photographer, you might
have a casting person, you have an editor maybe, it takes time, so like we can't just
have it instantaneously, like you have to schedule these things, they take weeks, they
don't always turn out good, like the shot didn't turn out how you wanted it, whatever.
So check out Dreambooth, yeah, so this guy like works in the like future division at
Shopify, I believe.
He's native is his Twitter handle.
And so basically what he does is he shows like AI can unlock unlimited product photography.
So basically you could take a generic image, like the left image here is just a shoe on
grass, it's not a particularly good, it's kind of a glare, it's on grass, it looks like
you didn't put a lot of effort, you just went out in your backyard or a soccer field and
took this picture.
And then you could just say, make this shoe look epic.
And then it puts, it takes that shoe, cuts out the background, puts it on, and it automatically
puts it on this like lightning background or whatever.
But like look at the other example, so like the second example, I think it's better.
Look at the training image.
So it's a dude taking a selfie in this hoodie and it looks okay, actually it doesn't look
okay.
It looks bad.
You can't use this on your website for e-commerce.
And then it generates a model like studio looking photo of this same hoodie.
This one is kind of unbelievable to me, this is that good where it's like, dude, if I could
just take me wearing some crappy, me wearing my product and like, don't care about the
lighting, don't care about the background, don't care if I have my hair done that day.
And it'll just generate like, it gave this dude pecs and it gave him like, you know,
better shoulders and like a jawline and like, you know, it fixed the lighting and it put
him on a background image and like, what the hell is it?
But it gave him matching pants.
How do I use this?
How do I use this?
You just click like on the tweet for now.
I don't think you can use this yet.
I think this is like proof of concept.
I don't think this is like a product, product yet.
I could be wrong, but I think a lot of these are like, they're doing demos, training models,
just to see what happens.
This is, this is crazy to me.
And then some of them, they open source the codes, right?
Here's this photo of this chair.
Oh, wow.
Put this chair in like this epic thing.
So there's this and then there's someone doing, so this woman doing this thing called
osmosis, which I think is more of a real product.
Let me give you the link to this, Mickey Friedman and it's her name.
So what she's doing is basically you give it like an image and then you say, turn this
into an ad and it'll turn it into Facebook ad creative for you by turning it into a video,
making it look cooler, that sort of thing.
Now again, I haven't tested these products for like, for real, for real to see if it's
like any good or not, but the concepts are good.
And whether these exact products are the ones that do it, someone's going to do it because
all these are really valuable business use cases that like, if I could do this, now a
process that's costing me 10 grand a month cost me just costs $29 a month.
And $29.99 a month and it's instantaneous and it's better.
Now you're 10 times faster, 10 times cheaper and 10 times better.
And like that's the makings of like, those are billion dollar companies when they do
that.
And so that's really exciting.
This is just 100% frame breaking is what it is.
When I see this stuff, it's just like, I just got a little peek into the future.
And by the way, this is still super early.
These products work, but so few, there are, there's a lot of people, hundreds of thousands
and millions of people who know and care about this.
But comparatively to how much of an impact this is going to have, we're, no one knows
about it.
Yeah.
So check this guy out.
So I just talked to these guys yesterday.
Young guys, I want to invest in them, but I didn't love their idea.
Basically they're young guys.
They started, one guy started a company out of college, raised a little money, didn't
end up working out, failed, and he's like, then I was just thinking about what to do
next.
He's different communities and he's like, then I met Hugh through Tiktok.
I was like, how'd you guys meet?
I always ask every co-founder pair, how'd you guys meet?
They go, we met through Tiktok.
I was like, you've been through Tiktok, people kids meet through Tiktok nowadays.
You do YouTube.
What?
So he's like, yeah.
Hugh has been making Jarvis.
So I don't know if you've seen the movie Iron Man, but basically in Iron Man, I guess
I haven't seen it.
So, but it's like, you know, there's a AI assistant who he like talks to and like takes
care of shit.
So this guy for the last year has been building in public on Tiktok, trying to create.
Jarvis, like trying to create the real life Jarvis on Tiktok, he's got like a million
followers on Tiktok as he's been building this.
So they met through this process and they decided to like create an AI company together.
That actually like does, you know, some version of this.
And one of the things that they made, the first thing that they made is this thing called
Carter.
And what they're doing with Carter is they're like, you know, in games, you walk around,
there's just like, you know, you walk into the store, it's Grand Theft Auto, there's
like a guy working at the store and they call these NPCs, non playable characters.
It's just like a character that's in the game so that the game is not empty, but they don't
do much.
You can just like punch them or like talk to them and they say the same three words.
So what these guys started off doing was saying, Hey, any game developer who wants their characters
in game to actually just be able to talk using AI, just plug this like line of code in and
all of your non playable characters will all of a sudden be like able to hold conversations
with the players to chat back and forth, do all the stuff we've been showing that like,
you know, the AI Joe Rogan, AI Steve Jobs thing, like just like hold a full conversation
as long as you want or guide the player to go do something like, Hey, I'm looking for
the sword.
They're like, well, if it's the sword you seek, you should go check behind the waterfall.
Yeah.
Maybe there's some answers there for you and like it guides you automatically.
You don't have to hard code that response because if the player asks for something else,
they'll say something else, but like kind of guide them towards that answer.
I don't know if it all works out.
It's like in beta or whatever.
And I don't honestly, I don't love this use case, but it is a cool use case.
It's a cool idea of like, Oh yeah, I guess in the future games, just these like stock
characters that are walking around are going to not just be like random objects, they're
going to actually be like things you can interact with, which will change the way that the games
work.
Like you'll be able to spend hours and hours in the games.
This guy Hugh just retweeted a tweet from this guy named Alex Wang, who's the CEO of
Scale AI, which I don't even know what entirely Scale AI is other than it's like a $10 billion
software company.
And so he's
It's like for labeling data, it's like to make your to make your machine learning smarter.
You need to label data.
Let's say you're a self-driving car company.
You need to like look at a million images and point out which what was a shadow versus
a dog crossing the street.
So they basically give you software that will let you upload your images and then there's
humans like, I don't know, the Philippines or somewhere I think that like will label
your data for you and you just pay per image like two cents or one cent, one cent or whatever.
So presumably he's quite intelligent and he has like a really grand perspective because
this company's so big and he sees lots of information.
He, this guy Hugh retweeted something from Alex and he says, we're at a critical turning
point for humanity.
Children born today are likely to have more AI friends than human friends.
AI friends are going to be more reliable, I don't even know what that word, a conciliatory.
What's that mean?
Agreeable and consider it.
What does this mean for childhood development and social norms?
We will find out.
That's wild.
I completely agree with him.
And then he says, loneliness is an epidemic.
It's on the rise in a real public health problem.
This technology when it exists has a lot of potential for good.
Yeah, I love that.
And I'm, this is so fascinating.
So let me tell you three ideas that I think somebody could build that are not in the demos
we've just talked about.
All right.
Okay.
Let me tell you what he's talking about and I call it, you know, some version of either
the AI friend or the AI therapist.
So there are a lot of people out there that would benefit from therapy and there are apps
that will connect you with a therapist on your phone, like, I don't know, seven cups
of tea or like, I don't know, talk space or, I don't know, some companies, you're like,
you're like, I don't know, I'm not one of those therapy losers, but you know what you
can do.
So these companies, these companies doing well, they make, you know, like a hundred million
dollars plus a year.
It's great.
But it's very expensive.
And so what they were doing was they're connecting you with a real life therapist who's licensed
and blah, blah, blah, blah, blah, and because of that, you know, they've maybe taken in-person
visit, which might be 150 or $200 and they turn it to a 60 or $90 a month subscription
where you get three visits or something like that.
I don't know the exact economics, but something like that where you're paying a kind of meaningful
amount of money, but you're getting it more conveniently than if you just went to a, you
were going in person.
And you also don't have the, you know, the stigma, the taboo of telling your friends
where you're going.
I'm going to this.
No, they're just on your phone in your pocket.
Well, there are, I don't know, tens of millions, if not hundreds of millions of people who
would benefit from having someone to talk to, either a therapist or just a friend, a
companion, somebody that they can confide in, somebody that won't judge them, somebody
that will be positive and helpful, somebody that will maybe offer good advice, somebody
that will never share their secrets and somebody that has no self-interest in the matter.
You could now provide that for like, I don't know, a dollar or something like that, right?
Like the cost and the accessibility of curing, you know, sort of like loneliness or helping
people talk through what's on their mind and get things off their chest, that's going to
drop dramatically.
So AI therapy slash AI companion and friend, I think is a mega, mega idea.
I think that is a tens of billions of dollars worth idea.
Now I think maybe there's, there's going to be a lot of competition.
There's, there's not clear, like the network effects around that, but I do think that that
is a very, very big idea.
And I think it's very impactful.
So that's one startup idea.
You want to react to that?
And I'll give you the next one.
Yeah, that's pretty plain and obvious to me.
Like, like that, that's a pretty obvious straightforward solution.
That's obviously challenging to pull off, but like straightforward and we can all predict
that.
So yes, I agree.
The next one is a little sexier.
This is called AI Spotify.
So what's AI Spotify?
Okay.
So traditionally the music business has been like, what's a situation where people just
like run into like a burning building, people just make terrible decisions.
It's like a horror movie when you're like, don't go in there and they're like, but I
heard a sound.
I want to just go check it out.
You know, like, it's like, ah, you're going to get slaughtered.
That's basically what the music business was.
It's like everybody loves music.
So you are competing with a bunch of people who want to like, you know, make it better.
It's like someone creating like a to-do list app or something.
Yeah.
The next thing is...
Like, oh, do you like pain?
Because you're going to get pain.
Yeah, exactly.
Oh, you like music?
I guess you like pain too.
Because that's what you're going to get.
Music and pain.
So, you know, unlikely you would even ever break out of the like thousands of people
trying this.
If you did, guess what?
Here's your prize.
A lawsuit.
You're sued out of existence, whether you're a Napster or like one of the many, many music
companies that came in between.
Okay.
You survived the lawsuit.
You're Pandora.
You're Spotify.
You didn't even get sued out of existence.
Congratulations.
Here's shitty economics because guess what?
To deliver music, you have to have the rights of the record labels.
They can always...
They own the pricing power and that's why you know, Spotify after, you know, like building
the best in class product, getting everybody to use it after 15 years or whatever, like
does not have impressive economics.
It does not spit off a bunch of cash the way Google or Facebook or other companies are
able to.
Okay.
So, why is AI Spotify different?
Now basically you can create a really cool music app that doesn't have to pay musicians
a dollar.
All right.
Musicians everywhere are getting pissed, but you know, here's the good news.
You know, here's what the service would look like.
The same way interior AI was just like, you want an industrial look, you want a minimal
look, you know, give me a starting image and I'll riff off that.
What you're going to be able to do with AI Spotify is you pick like, you could basically
upload a playlist or you could just like, you know, like pick a song that you really
like like Pandora.
Yeah.
It's just going to be Pandora radio, but they don't exist.
But these songs don't exist.
So it's just going to generate a new song on the fly for you.
And like TikTok's algorithm, it's going to learn like when you skip, okay, that was
not good.
Where did they skip?
Where did they skip?
What songs get liked?
If you like this song, will you like this song?
That sort of thing.
So it's going to generate an algorithm.
The algorithm is going to generate music on the fly for you.
And then you can add crypto to it where I would be able to say, if I hear a good song,
like by default, all the songs are like, they're here today, gone tomorrow.
They're like ephemeral.
You don't get to hang on to them.
But if you like the song, you're like, oh, I want to keep this song.
I want to, you don't just get to keep it and save it.
You get to own it.
So you'll click mint.
You'll mint an NFT that now you own that song.
Why?
Because it was your taste.
It was your directing the engine that created that song.
Now you own that and maybe it could split royalties with all the artists that like inspired
that music or the algorithm just owns, you know, 50% and the user owns 50%.
Did you just come up with that or is someone working on this?
Off the dome.
Baby.
Got that big brain.
Got that big boy brain, no small boy stuff, just straight big boy ideas.
This is wonderful.
I think, yeah, this is finally, you web three nerds are probably finally coming up with
interesting shit.
A use case.
We did it.
No one believed in us.
Ten years and a trillion dollars and we did it.
We got an idea.
That doesn't absolutely make no sense.
I'm just joking.
But I do think this is a great use case.
Seriously.
Choking with some elements of truth.
But I do think this idea is really great.
I think that the, I think that somebody should make this great.
And it's, it's not ready yet.
So for example, what happened was with GPT three, somebody, you know, open AI basically
like downloaded all the text of the internet to create this text generation engine.
And then with Dolly, they did the same thing.
They downloaded all the images of the internet to create this image generation engine.
And what these guys from the podcast thing or the speech stuff, they're downloading
all of Joe Rogan's back catalog to generate Joe Rogan's voice as a voice engine.
Somebody's about to do that for music.
They're about to download all the music.
They're about to go download all the music off Spotify.
And then they're going to train an engine to say, Hey, create new music.
This is what music is.
Create new music.
And that's what's going to happen.
And they're going to release an open source model that will say, would you like to generate
music?
Here's an API that will just let you generate music using this, this engine that we've,
we've been training by downloading all the music that exists.
Wow.
Brilliant.
Finally.
Finally.
Brilliant.
Finally is the best back at a couple of it ever.
Dude, you did it.
You beat the back at a couple of it.
But that is brilliant.
Finally.
Too good.
We're so stupid.
It's like he was at butt and made a few bucks.
Yeah.
You might have artificial intelligence, but we got that real stupidity over here.
This is so stupid.
All right.
What's the third one?
Okay.
The last thing I want to leave everybody with, there's this guy who's, I think the,
I think he should be the Billy of the week.
A million dollars isn't cool.
You know what's cool?
A billion dollars.
He's the guy who is behind stable diffusion.
So I don't, do you know what stable diffusion is?
No.
I know that the tweet that you just referenced was talking all about stable diffusion.
So stable diffusion was basically an open source competitor to Dolly.
So open AI created Dolly.
It took over.
Everybody was excited about it, but you know, you had to like,
you had to get permission to even use it.
We were asking, Hey, who can get his permission for GPT three?
We want to get active.
Who can get us access to Dolly?
Oh, you have to pay for all these credits.
Oh, you don't know XYZ.
So stable diffusion is basically a, a like here, here, here's their tagline.
They're taglines.
Great.
AI by the people for the people designing, implement designing and implementing solutions
using collective intelligence and augmented technology.
They're just, they're like the fooboo of the AI world.
You know what I'm saying?
Yeah.
Anybody who does this bias, generally they're full of shit, but this guy,
I watched one interview with him and I can confidently say from the bottom of
my heart, after this one interview I watched, this guy's the real deal.
Holy field.
So let me tell you about this guy.
So he gives all, he's, he's my Billy of the week.
He's not a billionaire yet, but this guy's going to be a billionaire.
He basically for stable diffusion, he put in $600,000.
I think to fund like the development of it, the company's worth like a billion
dollars already.
What was he wealthy from?
So the guy, he's born in Jordan.
He's got like a British accent for some reason.
He's like a math background, want type guy.
You could just tell in like the first few days talking to him.
It's like, I bet this guy could say more than five prime numbers.
And it's like, yeah, he definitely can.
So he works at a hedge fund and he's like, I'm the quant guy at this hedge fund.
I'm doing trading and it's good.
Like I'm, it felt like it was, it felt like it was, it was like,
it felt good to try to win that game and I was winning that game.
Okay, good.
So he does that.
Then he has this life change.
He has his first kid and his son is diagnosed with autism.
So he, he decides to take a few years off.
I don't know if because it was the autism or just because he had a kid,
but he decides, okay, I'm not going to do the hedge fund thing.
I just kind of retired early after winning the hedge fund game retires.
And he's like, okay, go to the doctor and he's like, what do I do about this?
Like, you know, what can we do when it comes to autism?
And he's like, well, there's no like, there's no solution.
And he's like, but I'm an engineer.
Like I have a problem.
That means there must be a solution.
Like, and he's like, no, there's no solution.
He's like, doesn't accept that response.
So he starts doing his own research and basically ends up like,
I don't know, curing his son's autism or at least making it a lot,
a lot better.
So here's how he did it.
He basically was like, all right, there's a lot of like literature out there,
like research papers.
But if I try to read this one by one, it's going to take me forever.
So he creates an engine that just ingests all the papers and does a semantic
search on it and basically creates like this machine learning thing to learn
what is all the research about, about autism telling us.
And by the way, I didn't verify any of this.
I don't know if any of this is real.
This sounds a little too good to be true.
But again, just judging the book by its cover, I think this guy's legit.
So I choose to believe.
This is the biggest hedge ever.
In case like three weeks from now, this guy turns out to like, you know,
this guy pivots to selling his NFT collection and it's like, oh wait,
this guy changed his name and like used to launder money for a living.
In case that comes out, let me just say there's a chance.
Probably.
Probably.
He's just a super nerd who's amazing.
Okay.
Let me tell you why I think that's true.
Just because he's a brown guy with a British accent is what you're saying.
You said just based off of what he looks like.
And the vocabulary is stunning.
So he's describing autism.
And he's like, you know, the way that he's like autism is, is a,
is a sort of like, it's a, it's a phenotype.
It's like a, it's like a behavioral description.
And it has the underlying causes, which is like, you know,
certain chemistry, body chemistry things.
He's like, well, what causes those?
And could we rebalance the body chemistry so that the behavior changes?
And what he realized was that autism as a whole comes from many
different types of these imbalances.
And he's like, so he's like, their doctors are correct that we can't
just like fix it or cure it because there's so, it's a multimodal system.
There's so many different inputs that create this output.
He's like, but on an individual level, if you can understand where in one
individual, the body chemistry is maybe slightly different.
Perhaps there is a treatment that we could do or there is a rebalancing
that you could do of the body's biochemistry.
And so he starts to create like a process for himself over a couple
years to try to help this.
And he said in this interview I was watching, he was like, yes,
my son is doing so much better.
And he didn't claim like, oh, I've cured autism or anything like that.
But he's like, I learned deeply what goes into these kind of biological
systems and what we can do.
How maybe science is going to get better in the future using AI.
So that's kind of where his AI itch got started.
Machine learning and AI is going to be able to help these things.
And so then in 2020, he's at a dinner in Davos as you do.
Yeah.
As one does.
Yeah.
As people with British accents, a huge vocabulary is there.
I had dinner at Chick-fil-A last night.
This guy was at a dinner in Davos and he's there, you know,
and people are talking about this virus coming out of China.
And he's like, huh, that's the way they're describing this virus is
COVID-19 thing.
And he looks into it.
He's like, sounds very similar to autism where it's a,
he calls it a multi-stomach inflammatory disease.
It's basically his main thing was like, this thing is complicated.
And he's like, it was pretty clear right away that developing a
vaccine for this was going to take some time.
Like we weren't going to be able to do this in months.
It was probably going to take, you know, a year or more to try to
figure this out.
And even if we did, it wouldn't work for everybody.
Because again, this is like a multimodal system and like, you
know, these like one size fits all solutions are not,
I'm not going to work very well.
And so he starts this like thing to try to help use data to help,
you know, policymakers for COVID, like do a better job, blah,
blah, blah.
Anyway, he goes through this process, the bureaucracy of like this
whole like, you know, dealing with these world health organizations
and UNESCO and World Bank and all the stuff, you know, it ends up
being too bureaucratic and he like, you know, gets fed up with it.
And it's just like sort of the whole initiative collapses.
And then he comes up with what he calls his Promethean mission.
You know, Promethean is the myth that the guy who, you know,
sort of like gives fire to humans.
And he's like, I want to open source all of the powerful AI and ML
tools that exist so that they're not controlled by large private
corporations.
I like that.
And so that's why the, for us bias, baby, like open AI is called
open AI, but it's a private organization.
They're very, you know, close to the vest about what they're working
on.
And then when they release it, they release it kind of like,
not to everybody all at once and all that stuff.
And if you look at the charts, like stable diffusion has like far
surpassed open AI and the tweet that went viral on this was like,
you know, open AI, meaning the actual open sourced AI is beating
open AI, right?
So the people who actually are taking an open approach are crushing
now the company, the private organization.
How do they make money then?
I think it's the same sort of thing.
You like, you know, you pay for some credits or usage along the
way, like they open source the model.
But if you want to run it, blah, blah, blah.
And who knows, maybe they're going to have some like, you know,
open source companies have these like weird, weird models or it's
like Linux, you know, Red Hat makes a bunch of money through
services and things like that that are not like what you would
expect.
So, you know, he says he starts stable diffusion because his
daughter asked him if he could do the same thing he did for,
you know, COVID or whatever for art.
Oh, by the way, in between, he wins this grant that or this like
XPRIZE, like I think Elon Musk and somebody else put up this
$15 million prize for who can basically create a system that
like teaches kids in foreign countries, like, I don't know,
I forgot what it was like English or mathematics for less than
like, you know, $75 a total cost or like that.
And basically they created this thing on an iPad that you could
just give to kids in like countries and they would basically
like be able to learn or pass certain tests within 75 days or
something like that.
I don't know the exact specifics, but he wins this grant.
He wins this like $15 million thing, again, doing good in the
world.
So anyways, he creates stable diffusion and or his company
stability AI creates, releases stable diffusion.
It kind of takes off and he also has, you know, you know what
that thing, what's it called?
Like a Fantasia where it's like you say a word and it creates an
image in your head or something like that or like or like
emotions have colors or something like that.
It's like these senses are linked in your brain in a way
that's not normal or like numbers have smells, you know,
the shit like that.
He has one of those synesthesia.
There's synesthesia, but he has a different one.
He has another one, I think called a Fantasia.
Anyway, so he's like supporting researchers and he's trying to
give the money to like open source this thing.
And then he's like, OK, I'm going to bring together 20 of the
best engineers like Manhattan Project Style and I'm going to
self fund this thing and I'm going to like, you know, we're
going to create, you know, a project in this space and they
created a stable diffusion and basically he self funded
600,000 and got these 20 engineers to come in and they
created this thing that's like, you know, taken off and now,
you know, valued over a billion dollars.
Dude, isn't it crazy just how bold some people are?
When I talked to Ryan Holiday the other day for the pod,
I felt inspired at the end because I was like, your type of
success is awesome and inspiring to me because I too can work
hard and like achieve what you achieve.
And then I hear a story like this guy and I'm like, he just
like that story just bitch slapped me in the face.
You know what I mean?
Like, like, like I just I am I am nothing and I am nobody and
this guy is going to steal my lunch money.
That's what this that idea just bullied me.
No, he's not going to steal your lunch buddy.
He's going to give you lunch money.
And you're like, why did you give?
Why are you giving me lunch money?
And he's just like, don't even worry about it, son.
And you're like, wow, thanks, dad.
Yeah, like this guy.
He just straight dads us with his entrepreneurship.
I feel inadequate.
Yeah.
That's actually what the Billy of the Week section is.
It's really the inadequacy of the week.
Yeah.
It's like, ladies and gentlemen, are you ready to feel like shit?
Because I got a story for you.
This guy who's younger than you, better than you,
smarter than you, richer than you, did it faster than you,
doing the same thing you said you wanted to do,
but he actually did it.
And guess what?
He's also ripped.
That's what I feel about Ahmad.
Is there a world where he's full of shit?
Like I said, I didn't know of this guy's existence
to like three weeks ago.
So yeah, like, there's definitely a world where
everything I just said turns out to be like, you know,
not true or this guy turns out to be, you know,
he's like, yeah, I taught those kids math,
but then, you know, they work for me now.
And it's like, whoa, whoa, whoa, what's going on here?
Like, why are the kids in Kenya working for you, bro?
There's like this commercial for a car commercial
and there's like, they're on the highway
and it's in bumper to bumper traffic
and this guy pulls off on the side of the road
and starts going through this bumpy forest.
And the guy and the passenger seat goes,
dude, this is pretty scary.
Have you ever taken this shortcut before?
And the guy driving goes, yeah, once, including this time,
that's like you telling these stories.
You're just like, yeah, yeah, yeah, yeah.
I know all about this guy.
I just learned about him an hour ago.
Yeah, I'm literally reading it while I'm talking.
I'm reading my researchers notes while we're talking
because I watched the interview,
but I wasn't taking notes because I was driving at the time.
And so all I remember is my feeling, right?
What's the Maya Angelou quote?
You won't remember the facts of what you're researching.
You'll just remember how it made you feel.
That's what happened to me.
I don't remember any of the words this guy said
and I didn't go fact check them,
but I remember how he made me feel.
Maya Angelou said that?
They're famous quotes.
Like, people won't remember what you say.
They'll remember how you made them feel.
It's basically that.
I remember how this guy made me feel
and he made me feel the same way I felt
when I heard Vitalik talk for the first time about it.
Weak at the knees.
Vitalik, when I heard him talk, Zuckerberg,
when you hear them talk,
people who are extremely mission driven,
it's like you're speaking a different language.
They're speaking a language of being mission driven
and confident and knowing their shit.
And you're just like me,
just being silly old me trying to understand
what the hell they're talking about.
Dude, this is one of those episodes that we record
and it's like I have to take a nap at the end.
I'm so exhausted from excitement.
I gotta go rest my eyes.
Like, I'm gonna go buy a dad chair
just to take this nap that I need.
I need to be reclined at a 34 degree angle
and my feet need to be above my hips.
At the end of this episode,
I'm gonna get up and make a grunting noise
just because of...
Not from pain, just out of habit.
This is just so fascinating.
I think this episode has had a lot of mind blowing things.
I'm eager to see what people say.
I think that I feel just amped.
This is almost like a quit and dedicate your life
to this topic, type of thing.
Almost.
Not actually gonna do that.
Yeah, it's like...
Other people should go do that.
It's like with someone who has worked at your company forever
and it's their last day,
you gotta go say goodbye and hug them,
and they're like all the way across the room.
You know what I mean?
They've worked for you for like 10 years
and you know their wives' name and their kids' name
and they're so excited to give them a hug
and tell them how much they mean to you,
but it's a couch that's really comfortable
and they're just all the way across.
They're all the way across the room.
It's gonna be at least 50 steps.
That's on his AIs all the way across the room.
That's so good.
I had to get all that out of here.
Machine-generated transcript that may contain inaccuracies.
Episode 376: Sam Parr (@TheSamParr) and Shaan Puri (@ShaanVP) talk all things Artificial Intelligence: reaction to Joe Rogan's AI interview with Steve Jobs, AI in the workplace, new AI business ideas, AI Billy of the Week, and more.
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Links:
* Podcast.ai
* Runway
* Interior AI
* Jasper
* copy.ai
* Huw Prosser
* Stable Diffusion
* Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel.
* Want more insights like MFM? Check out Shaan's newsletter.
------
Show Notes:
(02:35) - AI Interview
(20:20) - Runway ML
(25:05) - Interior AI
(42:20) - AI in photography
(46:05) - The real life Jarvis
(50:00) - 2 ideas for AI: Therapy & Music
(57:45) - Billy of the week: Emad Mostaque
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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.
-----
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• #209 Gary Vaynerchuk - Why NFTS Are the Future
• #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto
* #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett
• #218 - Why You Should Take a Think Week Like Bill Gates
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