My First Million: 3rd Richest Man In The World, Team Zuck, and MrBeast's Best Biz

All right.

Quick break to tell you about another podcast that we're interested in right now.

HubSpot just launched a Shark Tank rewatch podcast called Another Bite.

Every week, the hosts relive the latest and greatest pitches from Shark Tank, from Squatty

Potty to the Mench on a Bench to Ring Doorbell.

And they break down why these pitches were winners or losers.

And each company's go-to-market strategy, branding, pricing, valuation, everything.

Basically all the things you want to know about how to survive the tank and scale your

company on your own.

If you want to give it a listen, you can find Another Bite on whatever podcast app you listen

to, like Apple or Spotify or whatever you're using right now.

All right.

Back to the show.

And so he just keeps creating these companies.

So now he has seven publicly listed companies.

He's got the Adani Group, Adani Power, Adani, you know, like Trading, Adani Real Estate

or whatever.

They'll start all these different companies.

They'll take them all public.

And he's got a beautiful mustache, by the way, just a great stash.

All right, in this episode, we're talking about the third richest man in the world, somebody

who you've never heard of.

We talked about Team Zuck.

So basically, Zuckerberg has this new video of him doing an MMA and we did a little recap

on how we feel about it.

But also we kind of looked at how he makes his decisions and what our perspective is

on him.

And I actually think it's quite interesting.

We broke down one of Mr. Beast, to me, the most interesting business that Mr. Beast has

that nobody else is really talking about.

And I think is low key a star business.

So that's the episode.

Give it a listen.

Let us know what you think.

And write in the comments.

Go on YouTube, write in the comments.

I'll be replying to every single comment that's in here with something that's either smart

or funny.

I guarantee it.

Go to the comments and leave one.

And I'll reply.

All right.

I have a fun one.

This will get us in the mood.

So Kanye West, pop culture, do you file Kanye?

Of course.

I don't really pay attention to Kanye West really.

It's not really on my radar, but he did something kind of funny and we talked about him yesterday

and it's business related.

But basically, you know, he's having this like Tizzy with Adidas.

Do you know about that?

No.

And nice use of Tizzy.

You like that?

Well, and frankly, I don't entirely know about it.

So I'm just going to kind of like summarize, but basically, you know, Kanye worked with

Adidas to launch Yeezys, his line of shoes.

He's collectively made like, or not collectively, but in 2020 Yeezy sales were $1.17 billion

in revenue.

He made around $200 million from that.

So he made a lot of money.

And basically he's having a fight with them.

I don't actually know what the fight is about, but the backstory is that he's accused them

of stealing his designs and leaving them out of meetings for their Yeezy shoe collaborations.

Sean Combs, you know, Diddy said he's going to boycott because of this.

And Kanye has said, I'm going to make things unbearable for you guys until you comply.

I don't exactly know what comply means, but it's kind of, it's both sad because like it

looks like he's going through some stuff and it is funny and he's kind of trying to be

funny and it's working.

But he basically said, I've got no chill.

It's going to cost you guys billions to keep me.

It's going to cost you billions to let me go Adidas.

You stole my design among other things and I'll give you till Tuesday, not until the

seven months that I told you originally I was going to give you today's the day.

Like he like went like he's going crazy and on his Twitter, which he's got like, I don't

know how many followers, 10s of millions, I would imagine.

He's posting each person's picture who's on the board of directors as well as a couple

other boards.

Like they have a board of advisories of Adidas's people.

And so he posted this one woman who's also and he's like, it'll say stuff about him.

Like sometimes it's funny, but sometimes it's like this woman's on the board of Adidas.

She's also chairman and investment banker at JP Morgan.

I went to JP Morgan in order to raise money for my buyout and they wouldn't do it.

Like he's going kind of bananas and I thought that that was wild.

And then I saw another thing that he's having another tizzy with his wife, Kim or ex-wife

about a school.

And I went and looked at their school.

Have you heard about this?

So he has his own school, right?

Yeah.

So he's trying to start this thing called Donda.

So Donda.org.

If you go there, it actually looks weird, but interesting and kind of fun.

Like it looks cool.

And if you go to about on how we learn, you'll see, like they describe the curriculum and

it's like, it kind of makes sense.

But then you see like weird things.

Like if you look at what the daily schedule, it says after school parkour.

Well, first of all, I went to the site, Donda.org.

It's just like who we are, how we learn admissions and choir.

Those are the top four links.

Yeah.

Which of these does not belong?

I don't know what choir is up here.

Secondly, there's just like a white, I don't even know what, it looks like a white pigeon,

to be honest with you, just flapping its wings in slow-mo.

It's a dove.

Okay.

It's like a fat dove though.

It's not like a sleek graceful dove.

It's like a chunky dove.

It's like a guinea pig.

Yeah.

It's a guinea pig with wings that's just flying up in slow motion.

And that's the website.

I'm going to click how we learn because I can't not.

Okay.

They got less than 12 students per class.

School number one, students should be confident in forming ideas.

If not, their writing will suffer.

Okay.

So their daily schedule, full school worship.

Okay.

That's a good way to start the day.

Yeah.

Core classes, lunch and recess, enrichment classes, including film choir and you're right,

parkour.

A bunch of singing ninjas out here, just singing and flipping around.

So I thought this was interesting because, you know, even though he's, I don't like laughing

at him, a guy, if he's going kind of insane, but he's trying to be funny with this Instagram

thing.

And it kind of is hilarious.

Like he posted like the, I think the CEO, is it SAP?

Yeah.

The, like the HR software that nobody actually understands what they do.

He like Instagrammed his, this guy's face and goes, you are a sap.

That's what he said.

It's just, it's just, he's just doing the most childish immature thing and it's so funny.

It is working.

It's awesome.

And then this school thing I saw because of his other little fight with Kim and he's like,

anyway, I don't know how this is related to business, but I thought that you would have

known about this because you're more of a pop culture guy than I am.

No, but let me tell you, I've been going back and watching some of the episodes.

Do you watch it all?

Ever?

No, never.

I didn't even realize that we had a different theme song until like recently.

You should do it.

It's great.

Honestly.

I expected it to be very cringy, you know, like normal to hear your own voice.

And instead I find myself 30 minutes into an episode that I was there for.

And I'm like, why am I re-listening to this?

And I don't know.

I like it.

I think, I hate to say this, I think you kind of carry the show.

You do a great job.

Me?

Yeah.

You do a great job.

You do a great job.

You're funny.

The way you talk, you're shorter.

Like even now, why am I still talking?

I've been talking for, you know, 30 seconds now.

Why am I doing this?

Whereas you just come in and you say, you know, the thing about this is, and you say

the thing, it's really good.

I am shorter, but I think that you, you're, this is going to be a circle jerk session.

I think you're funnier.

I think you're funnier and you're a better storyteller.

Jonathan, our Jonathan, who works here.

He like did a thing on Twitter where someone said, who's funnier, Sam or Sean.

And he said, you.

And I was like, yeah, I think I agree.

No, I think you're better at telling stories, but you talk way more than I do.

Yeah.

So there's, you know, that's a problem.

Anyways, I have overheard my wife list.

I've had, I've listened to my, like I've like, my wife has been in the other room, Sarah's

been in the other room and I like, he heard listening something and I'll be like, oh,

that's funny.

What is that thing?

It catches my ear and it will be us.

And she'll just like be, you know, like in the bathtub, like listening to us.

And I always think, A, that's a little weird and B, like there's been times where like,

she's like been in the shower and like, I hear your voice and I haven't decided how

I feel about it yet.

Well, I feel amazing, but let me tell you, okay, so this is, here's a theme for this

episode.

I'm going to call it people with giant egos.

No, I'm going to call it, cause I don't actually know if these people have giant egos.

I'm going to say creative Titans.

That's better.

All right.

Creative Titans.

This is going to be my Billy of the week.

Million dollars isn't cool.

You know what's cool?

A billion dollars.

Do you know about a certain man named Gotham Adani?

Have you ever heard this name before?

I don't remember.

What, what's his stick?

What's, what's, what's he known for?

This guy just became the third richest man in the world.

And so you have Elon Musk, number one, Jeff Bezos, number two, and now Adani, number three.

And so people, they watch this list and they're like, who's, who is Adani?

And I actually, I don't know if I met him, but we definitely pitched him.

I think my dad pitched him a business thing many years ago.

My dad always kept saying, oh, we just need to get Adani on board.

Adani, Adani, Adani.

And so I'd heard about this guy before and I didn't, you know, and his net worth is just

skyrocketed because his stock is up like 13 X and the last, I don't know, 24.

Is this Reliant Industries?

No.

So Reliance, it was the top kind of like company there.

And the guy who runs it, Mukesh and Bonnie was the, I think he was, he was the richest

man in India.

And now Adani has passed him up in the last year as the stock went up 13 X.

So, so who is this guy and what does he do?

Okay.

So what he does, you'll, you'll appreciate this.

Is he a software guy?

Is he a Mark Zuckerberg?

No, no, he's not.

Is he Elon Musk?

Is he trying to create the future of, you know, space travel and, you know, like brain

computer interfaces now, this guy operates at a place that Sam likes power.

So he does coal, ports, plastics, you know, shit like that.

So basically this guy's like, they do, they do like industrial work.

And so he owns, when, so when he was a, he was a kid, he was in school, he went to go

visit this port.

It was the largest port in the country at the time, a port, you know, where literally

like ships come in and out and he's like inspired by it was like, one day I'm going

to own the biggest port ever and the biggest port in India.

And now he's sure enough, he owns the biggest port in India.

He owns the most ports in India when with the deal we were trying to do with him, we were

trying to get Adani to come to Australia to build a port for our startup that was based

in Australia because these guys were the kings of ports.

But his story is pretty cool.

He's a college dropout, so 18 drops out.

He becomes a diamond sorter.

I don't even know what that means, but he became a diamond sorter.

He got an interest in the diamond business.

And after a couple of years of sorting diamonds, he then goes in, he starts his own diamond

brokerage and he's like, I will trade, I will basically age of 20 as a diamond broker.

Brother calls him up, brother says, Hey, brother, I have a small plastic factory here that I

own now.

I bought or I run.

And so he helps him go scale up the plastic factory.

And then as he's doing that, he's like, oh, let's start importing the like the materials

that come up, you know, upstream of plastics.

And so he starts doing, he creates like an export company.

And so he just keeps creating these companies.

So now he has seven publicly listed companies.

He's got the Adani group, which is like the, the mega one.

And then they'll start like Adani power, Adani, you know, like trading, Adani real estate

or whatever.

And they'll start all these different companies.

They'll take them all public.

And he's got a beautiful mustache, by the way, just a great stash.

Yeah.

He looks like, you know, the meme account Dr. Park Patel.

He looks like the meme accounts photo actually.

So I don't know if it's if it's him or it just looks a lot like him, but he looks like

a, like an Indian Mario, you know, like Mario and Luigi, he looks like an Indian Mario.

Like, you know, he does, you know, when Mario does that little squat, like, right, you know,

when you want to, you want to do that trick where you go behind the thing you're standing

on and you run and you get the magic.

He's like squatting.

He's a little squatty, squatty version of Indian Mario.

So anyways, this guy has now become, you know, whatever the third rich man, he's got these

crazy stories.

He was, I don't know if you know, there was like this sort of like an Indian 9 11 thing

where there's like a terrorist attack on a hotel.

He was in that hotel and he was like in the hostage group that was there.

Wow.

He was also kidnapped at one point in time and taken ransom for $2 million.

They paid it and got free.

And so this guy has just lived this like kind of crazy life.

And even now he's doing really well.

The group's doing really well.

So third richest man on earth, there is a set of people who are very, very skeptical

about what these guys are doing because they have so much debt in their companies.

Like he is basically constantly trying to acquire companies like they just bought the

largest cement producer in India, but they buy these companies using debt and he's got

this intricate like set of companies.

And so there's a big question of like, is this all a house of cards that's going to

fall over and you're going to see a guy go from the number three richest to like, you

know, falling off the list completely?

Or is he actually going to pull this off?

Because what they'll do is they'll say, okay, the parent company has some profits, we'll

take a loan on that.

And then they take like one of the new companies public like, oh, Adani Green Power and they'll

take the green company public because it's got the Adani name, stock price goes up and

then he'll invest in it from the parent company and then he'll sell those shares and then

he'll borrow against the stock and then he'll issue a bond and he's got like all these different

debt instruments.

So they have, I think more debt than like any other company in India.

And now there's a question of, is this all going to fall over or is it all going to work?

It's pretty fascinating.

Dude, do you ever feel, I feel self-conscious when I hear about these things because my

thing with business is like just the very simple of buy low sell high, you know, like

I purchase a widget for, you know, $1 and I put some type of value or I just buy tons

of them and so I get a discount and then I sell them for like a $1.50 and that 50 cents

my profit, I use a quarter of that to pay myself a quarter to go buy more.

And like it's like a relatively like simple straightforward process.

And then I hear about like, you just use the word debt instruments and how he, you know,

like he does this thing and gets a loan across this thing and this thing.

And when I hear that stuff, I just think like, so like where's the dollar that goes into

his bank account actually come from?

You know what I mean?

Right.

I don't think about, I'm like, I don't understand how this person then eventually collects the

money and how the people who are owed money, where they got the money from and when they're

going to get paid back.

Like, do you know what I mean?

It's like, it's so complicated for me because I'm such a simpleton or is it just bullshit?

Dude, when I was in seventh grade, my parents got me a piano teacher and I wish that instead

I'd just learned how to play dead instruments.

Like that would have just been so much better than learning how to play, you know, chops

on the thing.

What do you mean?

Oh, debt instruments.

Yeah, no shit.

Where do people learn this stuff?

Where do people learn this sort of financial engineering?

I think that a lot of it happens if you're like on the inside.

So you work at an investment bank or you work somewhere there, but like this guy didn't

have that.

But this guy didn't do that.

Yeah.

Yeah.

So, you know, I think he hired people who do that and they sort of say, hey, look,

here's what we're going to do.

We're going to, we're going to issue this bond and we're going to take this company public

that we're going to like take a load, pledge the shares.

We're going to get a loan against the shares and basically somehow $1 of EBITDA has become

$8 of cash flow for us and like we got to figure out how to do that without it all collapsing.

But people who understand financial engineering, they have such an edge, such an absolute edge.

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But when I originally made some money and I remember our banker saying, like, yeah,

you could borrow money now at 1% and I'm like, yeah, I don't want to go on a debt and they'd

be like, well, no, sometimes it's like, it could be wise for you to do that.

For example, if you have to pay taxes, I'm like, why?

He goes, well, because you'd have to sell this thing, which then you'd take a 40% discount

on that because of taxes and I'm like, wait, I don't understand this.

Can you lay this out?

Can you write this on a piece of paper and then my banker Griffin, he ended up flying

to New York to visit me to like, he goes, dude, I just need to sit down with you so

you understand this.

I swear to God, I swear.

I go, why are you coming here?

You got meetings?

He goes, no, I'm coming to explain this to you.

So he came and he explained it to me.

He's like, yeah, sure, meetings.

Yeah.

I've cleared my day to explain the one concept of borrowing against stock.

I just didn't understand it.

Were you the same way?

Were you like, I just don't get this.

This doesn't make sense to me.

No, because you and others explained it to me, right?

So like, yes, it's true.

I didn't understand.

I didn't know about it at first.

And then when I knew about it, I didn't understand why it was good.

And then somebody's like, hey, so you notice why this is amazing, right?

You could either sell your stock, pay taxes and no longer own the stock, or you could

keep owning the stock, never pay the taxes, just borrow at a 1% rate against that money

and like, you're good.

And I was like, okay, so that's good, right?

They're like, all right, you dip shit.

You didn't understand.

Let's do this again.

Dude, it's crazy.

Yeah, I just like, so these financial engineers, you know where I learned a lot about this

stuff is from Ben, our Ben Wilson, his podcast with Rothschild, like, and like I started

like learning about this a little bit, but then I also learned that I think some people,

I don't know like what skill set it is.

I do think it's rooted in just like, they're just good at math and they understand just

like complicated algebra, to be honest, just like exponential, exponential, like that's

a concept that's like, it sounds like I'm joking, but that's actually quite hard to

understand.

Like to understand what is 7% or 10% or 12% growth for 50 periods, what's that actually

look like?

Like, I remember listening to this podcast, I was like, oh, you're just like, just like

LeBron is just taller and can dunk better.

It doesn't matter what I do, like there's some people that are just better at this.

And I don't know what that skill set is, but there is something there that it's like, you're

just, you're better than me.

Well, I think you just get curious about that thing, which most of us who are like builders,

makers, entrepreneurs, you know, like the stereotype about, let's say, who cares, what

is it, corporate structure, bookkeeping, taxes, like, you know, whatever, raising debt.

That wasn't never the reason I got into business.

That's not what I found interesting at the time.

I was like, you, it's like, oh, we could buy this thing for X and sell it for Y, you know,

that's the game plan, or we can make this thing that doesn't exist and wow, look how

cool it is, look how it works.

That was always more fun.

And it's just like a level up progression in the game to be able to understand how do

I A, keep more money that I make and B, how do we leverage money so that we could do more

interesting things, you know, in a less dilutive way.

So, right.

So I think these people are amazing, you know, like Xavier, who, who runs Enduring Ventures,

he told me this once.

He's just, he was just like, you know, if I died, I'd be reincarnated as a CFO, not

a CEO.

And I was like, it was like the weirdest brag I'd ever heard.

I was, I never heard somebody like bragging about wanting to be a CFO.

And I was like, what do you mean?

He's like, I don't know.

I just really like learning about how to be efficient and smart on this like financial,

like financial engineering.

And he had done, you know, real engineering before that.

He built basically like, he's like, so he built a solar company in Africa, the largest

solar company in Africa.

Dude, that's so funny that he's interested in that stuff though, because like he comes

off, he's like a hippie.

He's totally a hippie, right?

He did that because he's like, dude, there's people suffering in Africa.

Like I want to, like that seems like the problem to go fix.

But then along the way, he's like, all right, well, how do I create, you know, how do I

finance all of these solar panels and battery packs without having to go raise venture capital?

And so in order to do that, like the necessary evil was he needed to learn how to access

cheap debt.

He needed to learn how to like issue debt and underwrite for other people because what

he did was he was like, you know, these people should basically, they don't have the $21

to buy the solar panel that goes on top of their house that's going to power their fridge.

And like, if they don't have a fridge, their life really is tough and they need this, but

they can't afford the $21, so like, let's just do it at $4 a month or whatever.

And like, I will underwrite a loan against their like income.

And it's like, how do you underwrite a loan for somebody who doesn't even have electricity

in their house?

And he would figure these things out.

And so I think it became a necessary evil and something he got fascinated with.

And so now they're doing this hold holding company.

And so he does this, this one thread he did went viral, which was like, how to have a

holding company like Warren Buffett and basically like, you know, make a massive amount of money,

pay the little taxes you need to, and like, you know, have more and more money to do acquisitions

as you go.

And he basically outlines Warren Buffett's corporate structure and why that's why that's

advantageous.

And, you know, I read it and I still only understand 25% of it, but I'm just glad that

there's people like that that I can go to whenever I have a question.

That's hilarious.

Dude, that's great.

Well, I like this guy.

I got him.

I'm gonna, I want to learn more about him.

I have another person like this, or another person and idea like this.

Okay.

So now let's switch gears.

Another creative Titan that we talked about Mr. Beast.

So we hung out with Mr. Beast.

I don't know if you guys are sick of us talking about that yet, but you know, producer Ben

is literally sitting here in a Mr. Beast t-shirt.

So, you know, he's a fan, but that's good, Ben, because, you know, when we were sitting

in that meeting and they brought in the swag, Jimmy, who is Mr. Beast, he goes, and they're

not like kids, dude, they don't need, they don't need the stuff like, you know, they're

not going to be, because the guy came in was like, guys, I got treats for you.

And he's like, had a bunch of swag and nobody moved and Mr. Jimmy was like, they don't care

about this stuff, man.

They're, they're adults.

And then like all of us were like, the fuck you talking about, dude?

And like, we just like, I just like, I literally rolled my chair over to him.

Like, you know, like a kid, I'm like, I like just like rolled my rolling chair over to

that part of the table because it was like a long boardroom.

And I was just like, I'm going to get some swag and I went and got it.

And the other guy's like, I got kids, man.

Like, they're going to need, like, if I don't bring back swag, they're going to be pissed.

And so, and now Ben is wearing his.

Damn, I, Jimmy drove me like when we were going to the, I took a ride with them and

I found that shirt that you're wearing Ben in the back of his car and I just go, I'm

fucking taking this.

He's got tons of them.

So I stole mine from him.

I didn't know that we had the opportunity to take it like ethically.

Never considered that.

So Jimmy, okay, so I wanted to bring something up that he had talked about that we didn't

mention on the podcast, which to me is the most interesting business that this guy has.

You might be thinking, is the most interesting business is YouTube channel?

No.

Is it his chocolate company, feast up the names, feastables?

No.

Is it his drop shipping burger company, his cloud kitchen called Mr. Beast burger?

No.

Do you know which one I'm going to talk about?

Do either of you guys know?

Give me a, Sam, do you know which one I'm going to talk about?

I think.

Ben, do you have any idea which one I might be referring to?

No, but are you going to talk about his burger?

Did you guys see his restaurant just open?

Yeah.

Yeah.

But let's talk about this other thing first.

Okay.

Okay.

No.

No.

I don't know.

I wrote down what I think it is and then you, you, sorry.

I'm going to say it's his like kind of translation internationalization company, translation, Sam

got it.

There it is.

Yes.

This idea is amazing.

So when we're sitting there, he's like, yeah, I got basically whatever the number

one, number two, whatever, biggest channel in America and he's like pulling up his like

YouTube stats on, he's like air playing onto the TV, like his YouTube stats.

And then he goes, I also have this channel in Portuguese, you know, this, my Portuguese

channel is growing really fast and he puts up a video, it's got 20 million views in Brazil.

And I was like, and it starts talking and all of a sudden he's talking in fluent Portuguese.

And I was like, what is this?

He's like, oh yeah.

Like, you know, so what they did was they were like, look, one of the things we, we already

put a million and a half dollars into this video where I built this chocolate factory

and I'm going to give it away to one of these people.

How do we get more juice out of that fruit?

And so what they realized was we can go international into markets where YouTube is huge like Brazil.

Brazil's got this massive population.

It's huge on YouTube and they don't have content like Mr. Beast is doing.

Like he's a head of the game for the US.

He's light years ahead of the game for like Brazil or the Philippines or different places

like this.

Right.

So the challenge is, it's a language challenge.

So what they did was they went, they basically hired somebody to create a YouTube channel

that they said, Hey, you're going to be our YouTube channel manager for this country.

You're the country manager for Brazil.

You got to have our Twitter or TikTok, our YouTube, all of it, you know, Mr. Beast, Brazil

or whatever it's called.

Then secondly, we're going to, when we have a video here, you need to get it translated

by a local, like a, like a dubbing service or like a local translator.

And I want it translated.

I want the description translated.

I want all of it done and then you upload it there.

You respond to the comments, you manage that community, all of that good stuff.

And what they did was they would not like, they didn't just go get like, you know, some

random crappy person on Fiverr to do it.

They got like the guy who dubbed Spider-Man in, in Brazil.

They got him to do the voice acting for this.

They paid him a lot of money.

They paid him like a couple hundred grand and I was like, I feel like you didn't need

to do that.

You could have just got anybody and he's like, check this out.

Like basically you don't know shit about shit, Sean.

And so he goes to the comments and every comment is, oh my God, Mr. Beast is Spider-Man.

Like they just thought he must be that guy.

Like that's him.

That's that voice I recognize.

And so he got like all this extra, you know, social juice was a little more remarkable.

And again, back to our principle from last podcast, which is just do the doper thing.

Just do the dope shit instead of the lame shit.

Like what's cooler, cheaper guy from Fiverr or all right, you paid a hundred grand or

whatever.

You got Spider-Man.

Spider-Man.

And it's like, of course, of course.

And so that's what they're doing in all these countries.

Dude, whenever, by the way, when I listen to audio books, like on audible, I every, if

I see a famous person as the author or the narrator, rather, I listen to it.

So like I'm listening to Huckleberry Finn.

Not that I really care about Huckleberry Finn, but Nick Offerman is the narrator, you know,

the guy from community.

Yeah.

Is he the main guy in the community?

Yeah.

Ron Swanson.

He plays like an angry, like white country guy.

Or like it'll be another guy.

Like it'll be just like whenever I see a narrator, if I recognize they're a famous person, I listen

to it.

So Tom Hanks doing DaVinci code.

I didn't really even want to do DaVinci code, but Tom Hanks.

So like the whole narrator thing, yeah, that's basically what he's done is he's like, cool.

Now that's okay.

So he was doing that for himself.

So he's like, oh, good.

I'm blowing up in Romania.

I'm blowing up in Philippines.

I'm blowing up in Brazil.

I'm growing up everywhere.

He's like, I already did 80% of the work.

It's that last 20 that is foreign to me feels feels like a lot of work, but I can hire the

people to do this.

But the smart part was he's like, this is not just a way for me to expand.

My brand, that's already a smart business move.

He then created this as a service for other big YouTubers.

So now if you're whoever, you know, you're Eric or you're, you know, some yes theory

or something like that, you could basically just use his service.

He'll just go to you and be like, Hey, do you want to be big in Brazil?

We'll just do all the work for you.

And like we'll keep like 30% of the rad revenue.

And they're like, okay, yeah, like I'm not going to go and do this interview process

to hire all these people and figure it out and manage this all myself.

That's kind of inefficient.

But what he can do is like, he can have one team in Brazil.

That's going to manage 15 YouTubers channels there.

And so I think this is one of the smartest businesses that he has.

I think it's going to be one of the most successful, it's going to be pure profit essentially.

And I think he's got the distribution locked down because if he goes to any YouTuber and

explains, Hey, here's what I'm doing and you get access to my machine, they're all going

to say yes.

And it's a good idea for them.

It's a win-win for them because they're just not going to capture this extra value.

And so he's doing this and it's just another example of turning a cost center into a profit

center.

And I actually want to talk about some examples of those.

So basically things where this would normally just be a cost to him to run this, to have

all these people on staff.

But once he turns it into a service for other YouTubers, now it becomes a profit center.

And so there are a bunch of examples like this.

Which I think this would make way more money than the chocolate bars.

Like I remember I ate the chocolate, the chocolate that he had.

And I was like, well, you know, like A, it's good, but I don't, it's not like that different

than any other chocolate that I've had and B, it kind of sucks that I've got to feel bad

about myself if I consume a lot of your product.

And C, it's only like 40, it was $40, I think for a box, like that's hard to build a big

business $40 a pop.

You know what I'm saying?

At least when you're not, if you got to be in Walmart or something.

Yeah, which I'm sure he could do also, like to Ben's point, he opened up a brick and mortar

location for his burger joint and normally you're like, ah, you know, opening up a restaurant

in a mall, maybe not the best idea.

And then he like posts this video, there's like literally, I don't know, 50,000 people

in the mall like lined up.

It was like people were lined up up and down each concourse, just like, you know, the restaurants

on floor one or whatever, like people were on floor four, just lined up in this line

and it was insane.

So, you know, this guy's got pretty massive pull.

So what are the other examples?

So the first one that came to mind for me was AWS.

So AWS today is basically Amazon.

Amazon's most of its profits come from AWS and AWS is basically when Amazon had to have

a really robust set of servers to run their own website.

And then they were like, Hey, the way we use this kind of like server infrastructure and

it's just like this big expense for us to have this server farm.

What if we just rented this out to other companies who want to have like Amazon level servers

without having to go rack their own servers in some data center?

And that became AWS and basically AWS spits off billions and billions in profit now, what

started as what would have been a billion dollar loss.

And so, you know, that's a huge swing, but I have some others that I want to explain

to you.

So Michael Girdley came on the pod.

He goes, my favorite is this company called Freight Alley.

They did what HubSpot kind of did with the hustle.

They basically have this thing called Freight Waves, which is Freight Waves is basically

a media company and Freight Alley is the, like the SaaS company.

So basically they're a SaaS company that created a media arm that goes and normally

a media company has expenses, but they turned it into a profit center and basically that

acquires customers for the SaaS business at a negative customer acquisition cost.

So the media company is profitable and brings in customers to their own SaaS at the bottom

of the funnel.

So that's one example, not exactly the full thing.

But another is dude, that guy, the guy who started that company is his Craig, I've hung

out with him a bit.

He bought a big piece of property in Tennessee and he's the one who's turning it into like

an airport.

It's like a country club, but instead of a golf course, there's an airport.

So he's selling, he bought a huge plot of land.

Now he's sub selling or he's selling smaller plots of land and there's going to be an airplane

strip and a hanger that everyone has access to.

So if you're a flying enthusiast, you buy a home there and you can use this.

And he bought a magazine, I think it was called airplane.com or something like that.

He bought a magazine and he's like, I'm going to buy a magazine and do the same thing that

I did.

But instead of software, we're going to do it with these houses.

It's amazing.

Another example.

So any DTC company that eventually takes their own warehouse and starts fulfilling for other

customers, so they turn their own warehouse, which is a cost for them for fulfillment

into a profit center because they're doing fulfillment for themselves and others, very

similar to AWS.

Okay.

Here's another one.

The owner just sent me this, he goes, Ford decided to own the timber supply for their

vehicles.

So there was lots of wood in the early cars.

They ended up with, they ended up with so much leftover wood.

They started selling charcoal and that's Kingsford Charcoal company, which is...

That's my favorite, man.

That's my favorite story.

That's a, that's kind of amazing.

I didn't know that.

Is there more to know about that or do we kind of nail it there?

No, you nailed it.

So basically they were, so Ford was making frame, car frames and they had to burn a whole

lot of wood in order to, you know, bend the steel or do whatever they had to do.

And they had all this leftover charred wood and they're like, what do we do with this?

And I think it was Henry Ford's idea.

I forget exactly whose idea, but he goes, hey, let's, let's start selling this.

Let's make something out of this.

And that's where it kind of came from.

There's a bunch of entrepreneurs that have kind of like done things like this, standard

oil did something like this where they're like, this gets more complicated and is less interesting.

Like, hey, this off put of kerosene is like this weird like fluid that's like really greasy.

Is there anything we could do with that?

And like WD 40 or something like that can't like they've like, there's like stories like

that with, with standard oil as well.

So Foursquare, Foursquare had an API for businesses because they needed all this data about businesses

where they're located, all that stuff.

And they needed that to power their own Foursquare app.

And Foursquare kind of went up in this hype cycle that went down many years, sort of forgotten,

sort of written off.

But a new CEO joined and almost oriented the company around this was like, look, the more

valuable thing is not people using Foursquare and the app and playing the game.

It's all the data we've collected about businesses where they're located with like hyperprecision.

And so we actually just need to make that API available to everybody and they productize

the API and they make, I think more money off the AP, I think they make more money off

the API than they do off the core app at this point.

So, so I think that's, that's another great example of this.

Amazon has a bunch like Amazon was a bookseller, right?

So their main cost of goods sold was their books, but then they create Kindle and Kindle

self and the self publishing business and the public, you know, and all of that.

And so now Kindle itself became a profit center.

So what used to be a cost, which was selling books, now they sell ebooks that they kind

of own and, you know, they turn that profit, same thing with payments, right?

Amazon had to pay a merchant like a fee every time they processed a payment.

So they created their own payment software, Amazon called Amazon payments.

And now like, you know, for our e-com store, I just went, I was like, I think we take Amazon

payments.

Where does that money go?

And I went and found an account we have with Amazon payments that had like 400 grand sitting

in it.

Cause we use that service, Amazon payments to take payments for somebody who wants to

pay with Amazon.

And so they turned it into a profit center along the way.

That's crazy.

Another one is Slack.

So Slack started out as a game and when they were working on their game, they, it wasn't

actually doing that well, but they created a way in order to communicate effectively

with their, with their coworkers and they said, ah, fuck this game.

This thing is actually way cooler.

Let's actually turn this internal tool into a proper tool.

We thought about doing that.

So here's, but here's the problem with this.

This all sounds sick.

A lot of people say, yeah, let's do this.

And so a lot of publishers are doing this.

And so they were like, let's sell our CMS.

So Buzzfeed, Vox, Washington Post, I forget who else was like, they build these custom

website builders and they say, let's sell this.

And I think oftentimes the distraction and they always say, well, Amazon did it.

And I looked into this, Amazon did launch AWS pretty early on, but do you know how many

employees they had when they did it?

How many total employees are on AWS?

Yeah, total employees.

There's about 5,000.

So they were already a multi-billion dollar company.

And so they, the way the story is told is like, oh, they were just this little guy.

No, they had about 5,000 people when they launched AWS.

Like it was like a, you know, it was a, it was a thing.

It wasn't just like a scrappy startup.

And a lot of times people like will say, well, let's also sell this.

It's like, dog, we've got eight people.

We're working here.

Like who's going to do this?

So that's always like, I've always been conflicted with this strategy.

That's true.

You guys considered it.

You would have done it for what?

Is it your?

Our email sending platform.

So like we built our own for a little while and then we made it really easy.

So like hypothetically, which there aren't that many people doing this.

If you had a daily email, it was really easy for you to talk to your advertiser, make the

ad and insert into the thing, have them approve it.

And like it was simple and easy to use.

But the problem is, is like, they're not that many people doing it.

You know what I mean?

And be like, well, there weren't then, but like Beehive basically does that now.

And they're actually growing pretty well.

Well, maybe I could have been wrong, but I don't think I'm going to end up being wrong.

I think that I think that I'm not convinced that what they're doing, at least ads for

a daily email, that business, I don't think will be ever be that particularly big.

And Beehive.

So Beehive is kind of like sub stack.

And so it's these services that you get subscribers and they take a small amount of revenue based

off of how much you're making from subscriptions, or you just pay them like a fee on how many

subscribers you have.

Do you think that some of those businesses actually can become huge venture backed sized

companies?

So I just invested in Beehive actually.

Initially I didn't invest because I was like, I don't know how big this gets.

And then two things sort of changed by mine.

The first is every time I needed something for Beehive, the founder was an absolute animal

on my request.

Because we use it for Milk Road.

Yeah, he's great.

Tyler is awesome.

He's like, it's already on a roadmap.

The question I have is A or B, there's nuance about it that shows he's been thinking about

this noodling on it.

And then he'd be like, when do you need this buy?

Because normally it's scheduled to be out in three weeks.

But if you need three days, the weekend exists, I might be able to do whatever.

So he was able to rip off feature after feature after feature that we needed.

And everything that was like, hey, we have this question, it's like him and his team

would dig in.

So I saw that he kind of had that grit that you like in an entrepreneur.

So I got to basically test drive the entrepreneur, which I normally don't get to do with most

investments.

With most investments, you meet them, you do a call with them.

They say all the right things.

They send you the deck, you look at it, you look at the product, and you got to make an

educated guess at that point.

You don't get to spend months working with the actual entrepreneur as a customer and

see how quick they are with features, how fast they're responding, the quality of the

product, all that good stuff.

So that was the first reason.

The second reason was I've come to realize that the best investments I've made have

been ones where what looks like a small market, what looks niche turns out to not be niche.

So we got acquired by Twitch and our last company, Twitch was the quintessential example

of this, right?

Like, yeah, but like how many people are going to watch other people play video games on

the internet?

Like how many people are going to stream themselves playing a video game and how many people want

to watch that looked niche and turned out to be a massive behavior.

This is also true with like, you know, now Shopify seems really obvious.

I remember talking to the VC who led Shopify's early rounds, you know, maybe six, seven years

ago and Shopify at that point was still like legit, but it's not what it is today.

It's not like seen as it is today as like one of the blue chip startups.

And it was the same thing.

It was like, okay, you know, like just like Etsy, like, you know, how big do these actually

get these kind of like indie maker seller type things as an Amazon and big brands just

going to like dominate this, like how many mom and pops are they're going to be on the

internet that can actually do this well and how much will you make?

Dude, I remember that I remember Tim Ferriss invested in Shopify and he was talking about

it and I was like, Shopify, that's so silly.

Like, you know, this thing exists, this exists, this exists, why don't you just use this thing

and like, you know, I remember like, I forget what those were like big commerce.

Do you remember big commerce?

There's big commerce, there's Woo commerce, there's Magento, there was all these.

And so that was actually the bigger problem, which is if you looked at the existing ones

that had been around for like 10 years and they were kind of like, they're cheaper, they're

harder to, they're more flexible, but they're way harder to use.

And they were kind of like from a different era.

So they kind of like peaked at a certain point and you look at those and you're like, well,

that's just how that, yeah, you're like, how big does this get?

Look, that's how big it gets.

Not very big.

Right.

And the same thing happened with Airbnb.

I remember when Airbnb was like coming out and it was like, oh, well, it's couchsurfing,

but better, right?

Like, I don't know if people remember couchsurfing.com was like one of the early, oh, that's a cool

idea.

But it never made a bunch of money, never got huge because again, how many people really

want to go live, sleep on, you know, someone's couch or extra bedroom in, in some city.

Okay.

Yeah.

It's just kind of vagabond hippie traveling shit.

But like, that's not mainstream.

And so if you looked at couchsurfing to see how big Airbnb could get, you're like, well,

it's a very, very similar idea.

Been around for longer seems to have plateaued around this size, not that big and like you

would have been wrong.

And so I guess I've kind of learned that like the absolute biggest wins adventure come when

you find something non-obvious.

And the non-obvious, the non-obvious to me typically is like, just fundamentally like

product categories or markets people aren't going after or markets that other people think

are small that actually are going to turn out to be very big.

There's this really great story with Sam Altman, who at the time was the president of Y Combinator

and Brian Chesky.

And Brian Chesky is getting, or maybe he was just worked at Y Combinator.

And Brian Chesky in 2000, it must have been 2011 was getting ready to pitch, you know.

So YC, you go through this eight or 12 week incubator at the end, you pitch a bunch of

venture capitalists and YC helps you a bunch of ways, including getting your pitch right.

Brian Chesky is with Sam going over his pitch.

And he goes, this company one day is going to make a hundred million dollars a year.

And Sam was like, Brian, like, can you just do me a favor?

Anywhere in this presentation where you have like a number, can you do me a favor and add

a zero behind it?

No, he goes, he goes, change all the M's to B's.

Investors like B's.

That's what he does.

Yeah.

He goes, anything that you have an M, I want to see a B change it all.

And I don't remember exactly how the story goes, but it was paraphrased in such words

like Brian goes like, but that's lying.

Like there's no way that we're going to do that.

Like it's just impossible.

No one has done this before.

He goes, yeah, but you know, it seems like a big market and here's my reasoning like

logically it makes sense.

There's so many people who stay at hotels like, of course you can do this.

I mean, someone can do it, I bet.

And so just do me a favor and change all those M's to B's.

And even Brian Chesky didn't believe it.

And there's another story, by the way, where I remember Amazon's first VC.

Was it Madonna?

Is that what it's called?

Madonna?

It's like, it looks like the word Madonna.

That's Seattle.

And he's pitching and I listen to a podcast with the guy he pitched and the guy he pitched

tells a story of Bezos saying like, look, if we, if we get our act together and we make

this work, I think we're going to make like a hundred million bucks a year in like the

next five or 10 years.

Like that was his pitch is like, that's how big I think we're going to get.

And the guy was like, I need to get a lot bigger than that, but whatever you seem really

competent.

So it just proof that like even the people starting things sometimes also are like, I

don't know how big this can get.

I don't, I don't know if it's, yeah, like there's that clip of Mark Zuckerberg talking

at a college and he's like doing a interview, a campus interview is like, Hey, we're here

with the campus report and we have Mark Zuckerberg, the founder of the Facebook.com, which is

blowing up around campus.

People really like your website, Mark.

You know, he's like, he's basically, he's wearing basketball shorts.

He's got a red solo cup he's drinking out of and he's just sitting there.

So you've expanded to like whatever seven colleges and we're going to go from here.

You could end up going into high schools or, you know, you're going to, how big can this

get?

And he's like, Oh, I don't know.

Like right now it's Facebook is cool.

Like it's cool for colleges, really, really useful.

And sometimes if you try to make something too big, like it loses what makes it cool.

Like maybe it doesn't, like, why does it have to be bigger?

And maybe it doesn't have to be bigger.

He says that.

And then like, you know, sure enough, fast forward 10 years.

He's like, we need to launch a satellite to India to give these rural villagers internet

so they could use the face more users and so like, you know, he turns into an absolute

by the way, this MMA clip of Zuck.

You've seen this.

Awesome.

Awesome.

Awesome.

Killed it.

He killed it.

He killed it.

So for the background on this, but Zuck went on Rogan and talked about a bunch of stuff.

It was, it was actually a pretty good interview, I think Zuck actually kind of redeemed himself

a bit.

But in part of the interview, Zuck said, I've been training MMA and people are like afterwards.

Yeah.

He posted this video of him training.

He looks really good way faster than I thought he was going to be like fighting.

He was fighting.

Even if he wasn't good, the fact that he does this is just like, basically, this was my

tipping point.

I already liked Zuck, but now I'm team Zuck, which there's not a lot of us here, right?

We can't even play a game of pick a basketball.

There's four of us on team Zuck, we're just looking for a fifth.

And somebody tweeted this out, they go, Jack Dorsey, you know, Jack Dorsey hasn't worked

in 10 years, constantly meditating, dating different models, no family, tries to run

multiple companies at once, fails, Twitter never makes anybody, blah, blah, blah, Zuck

begrudgingly runs a trillion dollar empire, faithfully monogamous, great dad, trains MMA,

all these like Jack Dorsey doesn't work out, like trains MMA, and it's just like highlights

like, you know, basically, like, why does everybody hate this guy again?

Like, what has this guy done, like, you know, and some people are like, he ruined democracy.

He's like, no, dude, he built basically the modern telephone.

You're pissed that some people make phone calls that you don't like.

That's basically what happens on Facebook is that he built the app everybody uses to

communicate everything stupid or amazing.

And sure enough, some percentage of that is not content you like, and is not controllable.

And the guys literally built like, it was at a trillion dollars at a point in time, he's

built a trillion dollar company.

And he just keeps running it and keeps trying to make it better and he keeps trying to push

the envelope and he keeps trying to make like better and better products and services.

And do you think he really cares about like, do you think he sits there being like, I want

to influence the election, but no, that's like, you know, that's the that's a pain in

the ass he's trying to deal with.

It's not like his agenda.

People make him out to be like this evil guy and it's like, people, people don't like

him because he's awkward, dude, like, all right, you're, you're a bully.

If you don't like him because he's a nerd, you know, like think about who you are.

If you don't like Mark Zuckerberg, you're a fucking bully.

You just think he's awkward.

That's how you judge him like screw you, man, the guy's awkward.

We should do, we should do like an entire episode about this because there was one beautiful

line that he said.

So Rogan was like, look, like you had these Russians doing this and influencing the election

and then the Hunter Biden story story came out and you guys like took it down and you

told them it wasn't allowed.

And then like Rogan was like criticizing him or at least voicing all the criticisms that

Facebook had.

And Mark goes, yeah, look, like, how would you handle that situation?

And let me see you do it.

Let me see you try.

Yeah.

And Rogan goes, I don't know.

And Zuck's like, yeah, we didn't die there.

And so our reasoning was like, we like took down the Hunter, like, I don't even remember

how he explained it.

He's like, well, our reasoning was this, this and this.

Well, he was like, the FBI came to us, told us there's about to be a story that could

be massive misinformation and go viral.

We just basically, they just got their wrists slapped because they previously let other

information spread too fast that they said you should have known that was fake news.

You should have stopped it.

So now the FBI comes to you and says there's about to be a dump of fake news that's going

to go viral.

So what do they do?

They're like, okay, we shouldn't just like, I guess we shouldn't block the news, but

maybe we should like suppress it in the news feed so that it doesn't go super viral because

of, you know, isn't that what we just got in trouble for?

And I like, he didn't say all this, but like, it's obvious.

This is obviously what, what would you do?

The FBI comes to you says it's about to be a mystery.

That's what he said.

And then it, it comes out and sure enough, it starts going viral and you have to decide,

do we just let this take over the platform and like, oops, we did it again.

Or like, should we play it safe and like not let this spread like wildfire until we can

fact check this and see if this is real or not.

And like, by the time it does one side, the left or right is going to be mad at you.

And it's like, if you just think about this shit, it's like the person who in 2016 was

like, the election was rigged, the Russians manipulated the election.

Then he fast forward to 2020 Biden wins.

And then the, the right is now like, the election was rigged, Biden was counting votes that

didn't count.

You know, like it's like, they're both just like, you're the same, you're the same dude

on either side of the aisle.

Like don't you realize like you're, it's like the Spider-Man meme.

They're pointing at each other and it's the same thing over and over and over again.

It's like, you know, she's got, you know, the bad thing on her server.

It's like, he's got the documents in Mar-a-Lago and it's like, they just keep doing this on,

you know, left and right.

So how is a communication platform supposed to win?

Because literally no matter what you do, one side is going to think you're being completely

unfair or the other.

There's no, there's no way to be credibly neutral.

Zuck did such a good job though.

That is such a good answer.

And he like humanized himself so much there.

And he goes, we, we, our reasoning was, and he said exactly what you said about the FBI

doing this.

And this is what we thought seemed right at the time.

How would you have hadle that Joe?

And Joe was like, well, that's a good question.

I guess I would call someone who I think knows the answer and just talk and listen to him.

He goes, yeah, that's what we did.

You know, we called these people, we talked to them and this is the best that we did.

And could have been wrong, maybe, but like, you know, we don't really know the right answer.

And it kind of, I realized like, oh, wow, this guy is Zuck.

He's 38 years old or 36 years old.

Like he's in his thirties mid thirties been doing this since he was 21.

Like he's just making it up and trying to make some good decisions along the way.

You see, it may be a little evil, maybe, but we all got a little bit of us in that.

We all have a little bit of that.

And like he's mostly doing a good job.

And it just, he did a really good turn that question of, well, how would you have hadled

it?

That was such a beautiful way because it was like, oh, you're, you're fallible.

You're just like me, you know, like we're not that different.

Is he a ruthless competitor in the sport of business?

Sure.

I wouldn't expect somebody who's number one in their game to not be a ruthless competitor

at their game.

Like I wouldn't expect them to be a softy who doesn't care or, you know, what I mean?

Like it's insane to be that people hold this like, this crazy standard.

Other reasons I'm team Zuck.

So you know about his like once a year missions that he does?

Yeah.

Like one year it was like travel the country in an RV.

Yeah.

So he did, that was like when it was like election time, he's like, I need to, I don't

know, I need to meet middle America.

Yeah.

I'm going to like, you know, I will visit places with Walmart's like, you know, that's

like his mission.

By the way, I respect when people do that so much.

I was watching this music video with Mike Posner, you know, Mike Posner and you probably

love him because he went to Duke.

He, you know how he walked across the country?

Yeah.

It was amazing.

I followed it.

Yeah.

It was awesome.

He spent like six.

He got bit by a rattlesnake.

Yeah.

And he like, he got bit by a rattlesnake and he had to go home for two weeks and learn

to walk again.

And then he shipped right back out to where he was.

And he went to, you know, he's like this guy who you imagine as being this like California

cool kid guy or a New York cool kid guy and he ends up walking the country and he's like,

I walked around places with Confederate flags, I went to like rural Kansas, I went everywhere

and I saw America and I realized that like, I don't know shit about America.

These people are a lot different than I thought and it was really nice to get to know like

other types of people.

I love when people do that.

And so I'm team Zuck a little bit because he did that.

So he did that.

But the first ones he did, I feel like were things that he was actually just self-interested

in.

So he, I remember one of his first ones was that he was going to only eat, if he was

going to eat meat, it had to be meat that he had personally hunted, which is, he's

like, I've never hunt.

I think he had like never hunted before.

And he's like, I don't really know where my food comes from or like, what goes into

this showing up on my plate.

And I want to like actually like with my hands, I want to experience this entire process.

So he had to hunt it, he had to like prep it or kill like, you know, clean it or whatever

and cook it and then eat it.

And so that's what he did for one year.

One year he was just like, I want to learn Mandarin.

I think Facebook really wanted to go into China.

So he's like, he showed up in China to give a talk.

He did the whole thing in Mandarin and surprised the shit out of the whole crowd.

They were like, it was like, you know, the scene in eight mile where he's going off on

in the rap battle.

It was like, the whole crowd was like, oh, what's going on?

Like he's just speaking fluent Mandarin with like the proper tone.

And like, dude, what a machine to in his like spare time, just pick up these hobbies and

then do them.

And now he's doing like MMA and biology, who's a, you know, a friend of ours.

He tweeted this out.

He goes, it has begun.

Great line.

It has begun.

We could say that for so many things that's a beautiful, those are beautiful first words

of any sentence.

He called it.

He called it.

He goes first, first Bezos now Zuck.

I'm seeing it across the board.

Tech people starting to seriously lift and train testosterone replacement therapy, quantified

self, optimal diet.

Eventually this will be productized for all, but transhumanism starts with personal chat

notification, personal chat notification, turning yourself into an absolute Chad.

And I know you would.

I don't know if you saw this tweet or not, but every word of this, you know, you were

just doing the, the, the, you're at the black church saying, you know, the gospel, the choir

of Donda Academy is singing.

And you're like, amen to this, right?

Like, cause you've been doing this.

I've been doing this for about five years now, I've been becoming Chad and you want

to know something.

It is awesome.

It is so awesome.

I've influenced you a little bit to you've slowly become into it.

It's the way to live, man.

Like yeah, I'm not like a Chad.

I'm like a, um, I got a Charles right now.

Like I need to become a Chad.

I'm just, I'm just slowly working.

I'm like a Brett trying to get, trying to get to Chad right now.

Dude, just like lifting this sounds so, well, I don't care how it sounds.

It is what it is.

Lifting heavy weight and then just like eating meat and vegetables.

I just feel happy.

I feel good about my life.

And I look at all pictures of us when we were recording the podcast at my office and my

face was so much more round and I'm disgusted.

I'm like, you are such a fucking filthy animal.

You are filthy.

You are a horrible human being.

And I look at myself, it has made me so much happier and like I'm, I'm pumped that the

nerves are finding out about it.

Yeah.

I think biology, I think he power lifts as well.

So, so yeah, there's like, there's so much research that shows small army dude, like

being stronger, it just make, they say, you know, a strong body, a strong mind.

Like when getting stronger, like there's so many benefits to living a longer life.

What's his name?

What's the, what's the guy we like?

The hunk scientist.

Who?

Huberman?

Yeah.

Huberman.

Don't act like you don't know.

For the record, we never have referred to him like that in private, which is why I was

confused.

You act like we always call him the hunk scientist in text message.

Dude, I have a friend that like went and got into a cold plunge with them and he goes,

he's ripped.

Like he's jacked.

And I'm like, yeah, of course.

This guy's got it all.

Cold plungers are like made for one.

Like how close together were they?

Those have like a occupancy of one.

That's a new protocol.

You got to sit on top of one another and that's what he's telling people.

He's like, Hey, you know, if you sit right here on my lap, you're going to live like

an extra hour.

But my dude, my friend did a thing with them and he goes, he's just jacked.

And I don't even remember how we start talking about this, but he did a podcast there and

he talked about like living longer and he's like, yeah, lift weights and go for runs and

you'll and you'll live longer.

So I'm happy all these people.

You probably do this stuff.

My trainer has been doing this stuff called myofascial cart, myofascial release or something

like that.

Like a massage.

It's basically foam rolling on steroids.

I go to a doctor two days a week and get it done on my calves.

Yeah.

I knew, I knew you would do this as a full chat.

You of course are like, you know, all the way in on this.

It's basically he has these like, like these trigger point balls and like these like different

like torture devices.

I'll call them.

And he's like, all right.

So I've done foam rolling before.

It's okay.

It's kind of boring, a little bit painful, not the most fun thing in the world.

And you know, it was always recommended to me like, Hey, just, you know, you should foam

roll tomorrow morning or tonight.

You know, that'll help you with your soreness.

And I was like, yeah, you know, sure.

Right after I eat my broccoli and asparagus and like, you know, you know, say my prayers

and get to bed by 9pm.

Of course.

Yeah.

I'll also foam roll.

Why not?

Add it to the other list of shit I'm not going to do that I should do.

And so with this we do, we now he got me to do is like the first 25 minutes of every

workout we're doing this.

So he'll be like, all right, find this spot like in your hip flexor and take this

like rock hard ball and you're just going to like put all your body weight on that thing

and wherever it feels most painful.

That's the spot.

Oh my God.

He's like, yeah.

He's like, he'll hear me like basically wincing and groaning and pain.

And he's like, all right, cool.

Just you found it.

Now stay there for three and a half minutes and I'm like three minutes.

And so this has turned out to be, I bring this up because I find it interesting.

I think there's a lot of fitness movements that have a business like angle to them.

And I feel like you've been ahead of the curve on a lot of this.

Like you were on ATG or the kind of like knees over toes stuff before most people.

And in general, like what do you call it?

Movement therapy or something?

Yeah.

Mobility training.

Mobility training.

This myofascial cardio release.

Like I think this is also like an area where the puck is going and you feel amazing as soon

as it's done.

Right.

Like you feel absolutely amazing when it's done.

But the, the part of it that I find interesting is basically I, for me, working out is not

like I want to get as jacked and shredded as possible.

It's basically like I want a part of my day where I'm not at my computer sitting down.

I'm not on my phone.

I'm not even thinking about work.

And I know that could be other things that could be meditation or whatever, but like

a way, a way more achievable form of medic meditation for me is exercise.

Exercise where I basically, I'm only focused on the thing that's right in front of me,

like being absolutely present cause there's like a giant weight that's about to fall on

my face or hurt.

I'll hurt my shoulder or I'll injure myself or I'm like in extreme pain doing this like

trigger point massage or whatever.

And I'm not, I can't go anywhere else.

I can't think about the past.

I can't fantasize about the future.

I can't worry about what notification just buzzed on my phone.

And I've just like out of it for at least one hour a day.

And for me, that became the real like benefits of this more than like, oh, you know, I'm

getting more fit or I have more energy or whatever.

It's like, it forces me to do that, like the, like the real version of meditation.

So that's what I like about it the most.

Dude, I told you what Scott Galloway said, right?

He is like, the whole point, he said this in an interview and I thought it was amazing

as like, I've been trying to say that, but you just said it so much better.

He said in the interview, the Ryan Holiday, he goes, basically, I think the whole, like

if you are not fit enough that you can kill and eat most people in the room or outrun

them, then you have a problem and you should like work, you should, he's like, I pretty

much just exercise just so I can kill and eat most people in a room or just be able

to outrun them.

And he said that I was like, Oh yeah, that's actually, that's the way to go.

That's the way to live.

No, that is so stupid.

That's the part where I'm like, okay, I don't even want to be a part of this movement anymore.

Like, why is that?

How is that even relevant?

That's like saying, you know, I want to be fast in case an asteroid is going to hit

the earth and I got to get out of the way.

It's like, what are you talking about?

What is this scenario where you need to eat and kill or run away from everybody in the

room?

No, that's not your entire lifetime.

That's at all not like, it's like, it's more like, why does a car need to go 120 miles

an hour when the speed limit's 60?

Like it just because it doesn't just, it doesn't know, but it's awesome that it does.

And because it can, that makes it just a little bit cooler.

Are you ever going to drive 160 miles an hour?

No, of course not.

But like, I still want that Ferrari just cause I want to know I can do it and like the act

of training to get to be able to do it is awesome.

So do I intend to eat you?

Eh, TBD, probably not, but like it's cool that I could like, if I wanted to, I could

do X, Y and Z to you and just training for that, I think is awesome.

I would taste horrible.

Like if you're going to eat somebody, I'm not your guy.

Dude, I heard the best place to eat someone is their, is like their thumb right here.

I heard that's like, God's good meat.

That does, it does actually look like a chicken drumstick actually, now that you think about

it, right?

Like that little, that little section.

Yeah.

I heard that's the best part.

Have you ever?

I always thought calf would be the way to go cause that looks like the giant like turkey

leg at Disneyland.

Yeah, but muscular parts, muscular parts aren't good, you know, you want fat.

The fatter the part is, is the better.

Your calves are pretty lean compared to your rest of your body.

So it's just, it's just your butt basically then.

Your butt and your belly.

Yeah.

You ever had pork belly, man?

That's just good.

It is.

Actually, salmon belly, fantastic and pretty much any belly.

Yeah.

You want the fat.

I'm a belly guy.

All right.

I think we've gone off the rails.

We started with Kanye and we ended with eating each other.

What part of each other would we want to eat?

We have fun.

All right.

See ya.

Thanks for watching.

Machine-generated transcript that may contain inaccuracies.