My First Million: #194 with Justin Mares - The 4 Types of Side Hustles and how to launch a $100M DTC brand
Hubspot Podcast Network 6/25/21 - 4m - PDF Transcript
I feel like there's a world where this like let's be conservative. I feel like there's a like this is very clearly a
$10 million a year thing that makes two million in profit
Dude, there's like a picture in the background that is just getting my attention so much that crooked
There's like a crooked picture you see it
Yeah, yeah
There's a whole subreddit called like I forget what it's exactly called
But it's about like minor things that are just slightly off like what were they thinking?
It's like mildly like there's mildly interesting
Irritating or something like that. No, it's called mildly infuriated
Did you did you just guess that well? I know about mildly interesting. So yeah
Anyway, what's going on Justin?
Do you know you know what you're getting into like do you know what we're what we do?
Yeah, no, I know a good bit
So you we'll just do like a really quick intro, but you you've done a bunch of stuff
I've known you since 2013. I think right. Yeah, I think actually a little earlier when you were doing the
We both had roommate businesses and
He we just became friends. He moved to San you you moved to San Francisco. I ended up introducing him
Yeah, or no, he met one of the girl a girly dated for a long time in the elevator on his way up to our meeting
Who was my co-worker and so we just ran in like the circle of friends for years
That's pretty good. So you get the number into elevator or what was the elevators not it's only a two-floor. You're on the second floor, right?
It's not too long
Yeah
Yeah
Do you want me to share this? Yeah
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This sweet. Yeah, I mean we met and this girl walked into an elevator and I was like just making a joke
She was I think like maybe a tiny bit drunk and tried to hit a button
But there are no buttons in the elevator is one of those fancy ones that like you walk into in the attendant
Sends you somewhere and so I just started sort of making fun of her for that and in the several story ride with like two other stops
I was like, hey, we should hang out and then we hang out at
Sam's apartmentless party and Shane numbers and a bed friend sense amazing
Okay, and Sam did you did you know that Justin was gonna go on to do great things at the time?
Did you spot that earlier now? Was he just another dude? Yeah, well, we were both scheming at we were only 22
I think when we met that was a while ago and
He he had this roommate thing and I had a roommate thing and I think anyone who ever started
That's like there's like three things that you start right when you graduate college
Like like that's like one of them and so they never work out. Well, like they're never that good so anyway, wait
Machine-generated transcript that may contain inaccuracies.
Justin Mares (@jwmares) joins Sam (@TheSamParr) and Shaan (@ShaanVP) on this episode. Justin breaks down his most popular blog post, the 4 types of side hustles, and brings all kinds of ideas for how you can start your own. They also talk about Justin's DTC businesses - Kettle & Fire, Perfect Keto, and Surely Wines. They end the episode with a few ideas around camping, a new dating app, and how to leverage VAs & no code tools.
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Show notes:
* (1:23) How Sam & Justin know each other
* (5:17) Justin's DTC bone broth company
* (10:00) Frameworks for side hustles
* (13:22) Side Hustle 1: Buying an asset
* (17:51) Side Hustle 2: Launching on top of a marketplace with demand
* (22:08) Side Hustle 3: Unique product that grows through paid acquisition
* (25:31) How Justin balances all his projects
* (30:38) The $30K/year CGM experiment
* (39:09) The skinny on Duck Duck Go
* (42:32) Ideas: Airbnb camping
* (45:27) Idea: Non alcoholic wine
* (51:10) How to naturally boost your T levels
* (1:01:04) Idea: Dating app based on your credit card usage
* (1:03:49) Idea: The no code automation officer
* (1:07:28) How to follow Justin