AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: YouTube's Game-Changing AI Updates: Empowering Creators and Shorts
Jaeden Schafer & Jamie McCauley 10/9/23 - Episode Page - 10m - PDF Transcript
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YouTube has made some big waves in the content creation world today with the announcement
of a bunch of different innovative AI-powered features to its video platform and I think
most notably is probably some things that they're doing for YouTube Shorts which are
becoming incredibly popular.
Of course, it's their TikTok or YouTube or Instagram Reels kind of competitor.
All these new features that people are talking about, one of the most popular ones is called
Dream Screen.
This is for Shorts and it allows users to use an AI-generated video or image background
simply by typing in a description.
You could say a panda drinking coffee and boom, it's going to come up with either an image
or a video of a panda drinking coffee.
Now, this is actually really incredible technology.
If you think about it, a lot of companies have struggled to do this.
OpenAI has not even attempted doing AI video generation.
The big one right now is called Runway and that's a big platform that's doing these
kind of these video, these AI video generations and they're fairly good.
Now, the thing I'll say about Runway is it's definitely not perfect.
It's not like as good as mid-journey is on images but I'm sure it will get there.
I actually am surprised that YouTube and Google decided that they're going to come out this
cool technology and it was like integration for Shorts instead of like making a standalone
platform for it because if they just did a video generating platform with AI, I think
people would love that.
But maybe what I'm thinking is kind of if you've ever tried Runway, it's like the
quality isn't perfect and it's, I don't know, it's just like not perfect.
It's kind of like Dolly 2 when it came out or the previous versions of like image generators.
They did what you told it but they just didn't look very realistic or very good.
Maybe it's going to be similar to that where the quality isn't quite there so they decided
to throw it on Shorts and maybe they kind of perfect it and fine tune on Shorts and
then they will maybe make their own platform for it.
I'm not sure.
In any case, YouTube CEO Neil Mahaz showed the whole audience that thing and they also
did some other cool examples with like underwater castles and like dragons and moonrises and
a bunch of different stuff.
So, in any case, green or dream screen, I'm sure it's a play on words for green screen
but anyways, dream screen is getting rolled out to the YouTube Shorts platform which right
now has over 70 billion daily views.
This is really impressive and of course it has a significant rise from around 50 billion
views in January.
So, this thing is growing very, very quickly.
I think with these AI innovations in play, YouTube predicts that the numbers are going
to grow in the future.
I'm not sure like 100% if that's going to work because I know even for myself, I have
friends that have over a million followers on or subscribers on YouTube that grew exclusively
from YouTube Shorts over the last year pretty much and there's no way that they're on YouTube
actually creating the content right there.
They go film it somewhere else, do the whole thing, edit it somewhere else and then they
upload it through YouTube, of course.
So, I don't know if this feature is actually going to increase those numbers that much
but it'll be interesting to see.
Mohan said, quote, at YouTube we're striving to simplify the creation process for everyone.
We believe Generative AI is a vehicle that'll make this dream a reality.
So, yeah, I don't know.
They're expecting more content.
Does that mean more like low quality content is going to flood YouTube?
I don't really know.
Maybe it's high quality in the future.
I don't know.
But in any case, I don't think it will make that much of an impact on their actual views
but maybe that's just me.
In any case, all of this AI isn't just limited to Shorts.
So, selected creators are soon going to get the first taste of Dream Screen with a broader
release anticipated for early next year.
Further down the line, YouTube envisions us to evolving, allowing creators to type in
edits or remix ideas, transmuting existing content into new videos.
So, very interesting.
They have a lot of plans for that.
Music enthusiasts and creators are also in for a treat.
So, building on its kind of creator music feature, the next thing that they are talking
about, the next AI feature that they're talking about is that YouTube is integrating additional
AI capabilities.
So, starting next year, an AI music concierge is going to come up.
So by simply typing a video description, creators will be guided to the right track
for their videos.
Originally, the creator music dashboard kind of facilitated song searches by collections,
moods or genres.
This is something I've been using all the way back to when I was in college.
I would go there for all sorts of projects because it's just copyright free music that
you could use for everything.
And you had, yeah, some like collections, moods, genres, like filters you could go through.
But in any case, the new AI features they're rolling out is really set to kind of enhance
more tailored music selections and is essentially trying to help fit a creator's budget and
project requirements, a bunch of other things they could put in there that they could use
something like Bard, I'm assuming, to kind of chat with it and get the right music.
So multilingual creators and audiences also stand to gain from a new feature that they're
rolling out, which is called Allowed, which is an AI-driven dubbing tool poised to be
part of YouTube Studios.
So this new feature is going to produce AI-generated dubs in alternate languages at a mere click,
which is really nice.
And this is essentially going to be allowing creators to review and incorporate them seamlessly
into their own videos.
So currently, currently in its testing phase with select creators, a wider rollout is set
for next year, which would be interesting.
And another announcement that they made at the event is that they unveiled an AI tool
being tested in the YouTube studio, which is called AI Insights for Creators.
So essentially it's aimed at alleviating the brainstorming problem that creators have.
And the tool essentially proposes video topics grounded in data about trending audience preferences.
So their CEO specifically cited examples of Mana Gafori, who's a travel vlogger, and
recognizing her audience looking for trip inspiration.
The AI generated a video exploring Portugal's rich history and pinpointing potential highlights.
So essentially it's just going to look at the videos you're making, look at the audience
you have, and it's going to suggest video titles for you.
This is actually a great idea.
I think this is a great business idea.
This, okay, this I actually believe is going to contribute to more content being uploaded
to YouTube, because if I'm a YouTuber and I got to like sit there and brainstorm and
I have been a YouTuber in the past, so I have experience in this, sitting in a brainstorming
like content and video ideas is kind of hard.
And also you don't know exactly which video is going to be a hit or not, but if YouTube
is literally looking at your audience, what they're interested in and what your past videos
are, they could probably give you some really good insights on exactly what videos to make
that are going to do really well with your audience.
So I think that that's going to actually lead to more videos being uploaded, contrary
to like their AI video generator for just shorts.
So this is what they specifically said, quote, the ordeal of conceptualizing a video often
feels like a arduous game of hit or miss.
This tool merely offers a catalyst to a creator's thought process.
Now creators like Mahan can channel their energy into personalizing content to their
distinctive flair.
So I think based on some preliminary testing, the reception has been really positive.
Over 70% of the surveyed creators said that AI insights helped their idea processes and
an official launch in the YouTube studio is slated for next year.
So I think a lot of really cool things, one trend I'm seeing here is that a lot of companies
right now, they're making big AI announcements, but they're saying this is going to roll out
next year.
So they're just trying to kind of make sure they're capitalizing on the hype and when
people are interested in it and then like it's not an announcement about something specifically
now, although I guess people are currently beta testing this.
So very interesting features, it's going to be exciting and it looks like YouTube like
Google is going all in on integrating AI into the platform.
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Machine-generated transcript that may contain inaccuracies.
Join us for an exciting episode as we dive into YouTube's latest major AI updates, designed to empower creators and enhance the Shorts experience. Discover how these game-changing innovations are set to revolutionize content creation, distribution, and viewer engagement. Stay ahead in the world of online video as we explore the future of YouTube and its evolving AI-driven landscape.
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