AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: Typeface, GrowthLoop, and Google Cloud Unveil GenAI Marketing Solution

Welcome to the OpenAI podcast, the podcast that opens up the world of AI in a quick and

concise manner.

Tune in daily to hear the latest news and breakthroughs in the rapidly evolving world

of artificial intelligence.

If you've been following the podcast for a while, you'll know that over the last six

months I've been working on a stealth AI startup.

Of the hundreds of projects I've covered, this is the one that I believe has the greatest

potential.

So today I'm excited to announce AIBOX.

AIBOX is a no-code AI app building platform paired with the App Store for AI that lets

you monetize your AI tools.

The platform lets you build apps by linking together AI models like chatGPT, mid-journey

and 11 labs, eventually will integrate with software like Gmail, Trello and Salesforce

so you can use AI to automate every function in your organization.

To get notified when we launch and be one of the first to build on the platform, you

can join the wait list at AIBOX.AI, the link is in the show notes.

We are currently raising a seed round of funding.

If you're an investor that is focused on disruptive tech, I'd love to tell you more

about the platform.

You can reach out to me at jaden at AIBOX.AI, I'll leave that email in the show notes.

The first thing to know here is that Typeface is a very prominent AI company and they have

Forged Alliance, like I mentioned, with Marketing Solutions Provider Growth Loop and Google

Cloud to redefine the way organizations approach marketing.

The three of them have essentially revealed the Gen AI marketing solution, which is an

integrated platform aiming to simplify the campaign creation life cycles for marketers.

This new venture enables marketing teams to generate customized content from blogs to

social media activities by utilizing Google's big query data and also growth loops audience

segmentation features and then of course Typeface's generative AI capabilities.

Kind of tying all three of those together and they're building this new product.

The companies claim that this synergy can reduce the time required to formulate and initiate

creative campaigns from weeks to a mere matter of days or even hours, which is definitely

a big bold claim.

I think what's really interesting here is this is maybe one of the few times I've seen

a quote unquote partnership from someone like Google Cloud.

We don't really hear AWS partnered with this generative AI company.

It's more like a partnership would mean they just bought Compute on AWS or even for Google

Cloud, a quote unquote partnership could be something like the fact that Google Cloud

invested $300 million into Anthropic at the beginning of the year, but it was just like

essentially compute credits on their platform.

So I think this is interesting that they're calling this a partnership and it seems like

this may be a little bit more integrated.

One thing that's kind of interesting here is that post launch teams can actually measure

the results of the campaign directly within growth loop and they can do that down to individual

metrics such as revenue generated.

So this is what they said about it specifically.

This is I believe the co-founder and CEO of growth loop, which is Chris Sell said quote,

our collaboration results in an extraordinary solution, one that promises to reshape marketing

workflows or businesses across the globe.

As we harness the transformative power of generative AI, we found ourselves on the cusp

of a new chapter empowering digital marketing teams with unparalleled efficiency and success

driving tools.

That sounds really positive.

It probably is.

Of course, the CEO of a company is going to give a very positive statement and hype it

up a lot.

It's definitely still left to be said what the adoption of this tool is and how useful

it becomes.

No reason to believe it wouldn't be, but just take a CEO's statement with a grain of salt,

I always say.

In any case, let's talk a little bit about generative AI and how I believe it really

is the catalyst for marketing in today's day and age.

I think while it remains unclear when the unified gen AI marketing solution will become

generally available, there is no dill nine that the move to rope in generative technologies

is a very welcome change for marketers who are definitely facing increased pressure to

create compelling personalized content to drive results in today's really fast-paced

environment.

My background is in marketing, specifically digital marketing.

I understand this very well.

I think what's interesting is actually according to Salesforce that they did a survey of over

a thousand full-time marketers in the US, UK, and Australia, they found that generative

AI is being seen as a game changer and it can save an employee about five hours of work

every week.

That's more than a month every year, assuming eight-hour workdays.

This is absolutely insane, and I think this is 100% accurate.

I personally have seen some massive changes, some massive time saves in what I've worked

on in marketing, and I think that this is definitely a very, very big benefit.

The other thing I will say is that for the most part, the most prevalent application

of this kind of technology is some of the rudimentary content creation and copywriting

things that you can do with it.

I think around 76% of marketers relying on language models like chat should be tea are

essentially seeing a lot of really, a really big benefit, so 76% of marketers are using

chat should be tea for these kind of tasks.

This isn't just like, it's not even like, oh, it's like the majority, it's like pretty

much everybody.

I'm not sure who the 24% that is not, but it is obviously a massive, massive impact.

LinkedIn's campaign manager and meta are already adopting AI features to kind of streamline

the generation of copy for ads.

Google is also doing this, where essentially you can just give it the link of your website,

and it will figure out, like, of your landing page or whatever, and it will figure out everything

that's being sold on there, and it will automatically generate all of the copy for the ads.

I think this is kind of underlying the growth, growing influence of AI in shaping the future

of personalized marketing.

I think the precise date of generative AI marketing solutions' wider rollout isn't clear

yet, but there is no doubt that it is going to be very transformative for digital marketers,

press for time, and resources, and I think that of all the...

I'm sure I'm biased here, right, because I have a background in digital marketing, but

like of all the use cases of AI I've seen, I just feel like marketing has so many incredible

potentials, and I'm sure all of you that are in different fields and areas see its potential

in your different area, but for me, like, I really see every piece of content I create,

every, you know, creative can be done with mid-journey or other things, and it's about

to get even crazier once a video kind of gets into the mix and becomes a main way that you

can actually use AI to generate video, so very interesting field that we'll continue

to watch in the future.

If you are looking for an innovative and creative community of people using ChatGPT, you need

to join our ChatGPT Creators community.

I'll drop a link in the description to this podcast.

We'd love to see you there where we share tips and tricks of what is working in ChatGPT.

It's a lot easier than a podcast as you can see screenshots, you can share and comment

on things that are currently working, so if this sounds interesting to you, check out

the link in the comment.

We'd love to have you in the community.

Thanks for joining me on the OpenAI podcast.

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podcasts, and I'll see you tomorrow.

Machine-generated transcript that may contain inaccuracies.