AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: TikTok Unveils Game-Changing AI Content Labeling Tools

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In an effort to bring greater transparency to AI-generated content, TikTok is introducing

a new tool that allows creators to label AI-generated content.

This move comes as part of a wider industry trend, which I think is really emphasizing

the need for clarity about the role that AI really plays in content creation.

This new feature is going to serve not only to comply with TikTok's existing policies

around synthetic media, but also to provide additional context to viewers who might otherwise

find AI-generated content misleading or confusing.

This is why I think it's important.

Actually, I've been calling for essentially the same thing.

A lot of people have been saying, oh my gosh, there's going to be all this AI-generated content,

not just text or images, but videos specifically.

This stuff's going to get better, and people are not going to know what's real, what's

fake, yada yada.

What I've been saying is I'm just the same way that on social media, you have to do

hashtag ad when something's sponsored.

You just want transparency.

The user just wants transparency.

I don't think there's banal AI-generated stuff, because AI-generated stuff's great, and maybe

it saves creators and people a ton of time, money, energy, et cetera.

I think it has a lot of pros to it, that it's super, super useful, but just label it, right?

So the same way you say hashtag sponsored or whatever on sponsored content, the user

wants transparency, and I think that it's the same thing with AI-generated stuff.

So it looks like TikTok's moving in this direction.

Previously, TikTok had already updated its guidelines to demand the labeling of AI-generated

content, deep fakes, all that kind of stuff to help users better understand and contextualize

what they're watching.

The policy even allows TikTok to remove any AI-generated realistic images that are not

properly disclosed.

So however, this new tool aims to facilitate the labeling of a broader range of AI-generated

or heavily AI-edited content.

Now that is super interesting.

Imagine if Instagram did that right, they put labels on influencers posts.

This isn't actually what they look like.

This is heavily AI-edited.

That'd be hilarious.

In any case, probably would it be bad to be honest.

In any case though, available upon video upload, the tool doesn't require creators to retroactively

label their past content, right?

So if you had past AI content, you're good to go.

Now I think what's interesting is there is a ton of different TikTok channels.

I've seen where it's like people making deep fakes.

I think there's one it's like deep fake Tom Cruise or something.

All sorts of stuff.

It'd be interesting to see what happens to those channels.

I mean, essentially, I guess they just label it.

People already know for a large part, but they don't have to label their past stuff.

So very interesting.

When activated, the label is actually going to appear below the creator's username, indicating

that the video has been identified as AI-generated.

And I think it's worth noting that failing to label AI-generated content, which doesn't

fall under the existing synthetic media policy, will not result in penalties for creators.

So TikTok also revealed plans to develop automated detection and labeling of AI-generated

content.

This is really interesting.

I mean, even open AI tried to have some sort of AI detection for AI-generated texts.

They failed and they actually shut down the whole program.

But I think this is going to be interesting to see if TikTok is able to pull this off.

Obviously, there's a way to do it.

Just we haven't quite cracked the code on that yet, so to speak, no pun intended.

So while TikTok is not telling us a lot about what's actually going to happen and their

citing concerns that disclosing details could help bad actors evade detection, it did confirm

that various detection models and partnerships are under assessment.

So actually, I think this is smart.

It's kind of funny, in my opinion, when companies come out and are like, yeah, we're like detected

AI by doing X, Y, and Z, and then it's like, okay, sweet, you just gave the blueprint to

someone to evade that.

So it really doesn't surprise me that I'm not saying how they're going to do it.

I think this initiative by TikTok aligns with recent moves by a bunch of big platforms,

OpenAI, Google, who've also announced AI detection capabilities, although OpenAI, I think kind

of failed at that.

Perhaps they're going to try again.

Instagram is reportedly developing a similar feature and the EU is advocating for mandatory

AI content labeling as part of its strategy to combat disinformation.

Now, I for one, usually am opposed to like most regulations and that kind of stuff.

I'm sure you'll hear that in my opinions on stuff.

This one, no problem with it.

It's the same as labeling something that's an ad.

I just think that gives you transparency and it just stops you from tricking people.

I guess the idea is not to deceive people.

So I think, yeah, this is a no brainer.

I have no problems with this.

I think this makes a lot of sense.

One significant change accompanying this announcement is the renaming of TikTok's AI-powered effects.

This is interesting because is TikTok going to be accused of calling the kettle black?

They have AI features for doing all sorts of AI effects on you.

So how do they, now that they're like, you got to label it or you're going to get in

trouble, we could delete stuff that's not properly labeled.

So the company will now explicitly include AI in the name of the effects that they have

to make their nature transparent to users.

This marks a departure from TikTok's previous stance when its bold glamour filter gained

some viral status the company did not confirm whether it was powered by AI or AI.

So alongside this updated guidelines will also be issued for effect house creators

instructing them to do the same thing.

So in the course of developing these new features, TikTok sought the expertise of its

safety advisory councils and industry experts.

I guess they have MIT's Dr. David G. Rand, his research indicated that the term AI generated

is widely understood across demographic groups influencing TikTok's decision to use it.

Additionally, the company plans to release educational content aiming to help users better

understand the nuances of AI.

I mean, that's whatever I highly doubt their educational content is going to get that viewed.

So it's kind of just like a nice to have.

I think they're saying, you know, they're doing to kind of show that they're, you know,

on the right side of everything.

So TikTok's latest updates are part of a broader initiative to be transparent and responsible

with AI.

Earlier this year, the platform committed to the partnership on AI responsible practices

for synthetic media.

Moreover, it has collaborated with the nonprofit Digital Moment to host discussions about young

people's perspectives on AI advances online.

I think, you know, as these new AI labels start to appear, users might not immediately

notice them until the full rollout is complete.

But I think they, you know, they kind of signify like a conscious effort by TikTok to engage

in, you know, talking about the ethical considerations around AI and the media.

This is so interesting to me, though, because it's like all of a sudden now that it's labeled

AI and it's like, it's artificial intelligence doing it versus, I don't know, like we've

been doing like, like, you know, like Facebook's had Facebook filters forever, TikTok's had

all sorts of AI filter kind of stuff.

Now that it's kind of getting big and people are like, oh, deepfake, scary, bad, like now

we're like going to make the regulations and rules and labeling.

But like, this stuff really has been around for a long time, like Facebook's filters

on Messenger, I swear, that's over five years, right, five, 10 years on that stuff.

So anyways, it's interesting, it's interesting that they're making the changes now.

But you know, at the end of the day, I think these, these aren't really that bad and probably

labeling AI generated stuff is good in the long run.

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Machine-generated transcript that may contain inaccuracies.