This Week in Startups: Sophia Amoruso on branding, raising a fund, portfolio construction & more | E1684

Jason Calacanis Jason Calacanis 2/23/23 - Episode Page

Sophia Amoruso, Founder and GP at Trust Fund, joins Jason to discuss her angel investments (1:23), raising a fund publicly (5:54), and the creative process (12:14). Then, they discuss portfolio construction and putting past identities to bed (27:04).

(0:00) Molly kicks off the show

(1:23) Previous angel investing experience

(5:54) Why Sophia is raising a public fund

(10:45) Linode - Apply to Linode's Rise program for up to six figures in discounts at 

(12:14) Branding and the creative process

(20:55) Lemon.io - Get 15% off your first 4 weeks of developer time at 

(22:25) What stage of investing is Sophia going after

(27:04) Portfolio construction

(37:16) Brilliant.org - Go to to start your 30-day free trial today and get 20% off your annual premium plan

(38:44) Pro rata rights

(46:56) Putting past identities to bed

(1:01:18) Fund cycles

(1:05:17) Investing in founders or investing in ideas & more


FOLLOW Sophia: https://twitter.com/sophiaamoruso

FOLLOW Jason: https://linktr.ee/calacanis

FOLLOW Molly: https://twitter.com/mollywood