AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: Meta's Game-Changing AI for Advertisers

Welcome to the OpenAI podcast, the podcast that opens up the world of AI in a quick and

concise manner.

Tune in daily to hear the latest news and breakthroughs in the rapidly evolving world

of artificial intelligence.

If you've been following the podcast for a while, you'll know that over the last six

months I've been working on a stealth AI startup.

Of the hundreds of projects I've covered, this is the one that I believe has the greatest

potential.

So today I'm excited to announce AIBOX.

AIBOX is a no-code AI app building platform paired with the App Store for AI that lets

you monetize your AI tools.

The platform lets you build apps by linking together AI models like chatGPT, mid-journey

and 11 labs, eventually will integrate with software like Gmail, Trello and Salesforce

so you can use AI to automate every function in your organization.

To get notified when we launch and be one of the first to build on the platform, you

can join the wait list at AIBOX.AI, the link is in the show notes.

We are currently raising a seed round of funding.

If you're an investor that is focused on disruptive tech, I'd love to tell you more

about the platform.

You can reach out to me at jaden at AIBOX.AI, I'll leave that email in the show notes.

Meta is stepping up its game in the advertising world.

Today the company unveiled its first ever generative AI feature for advertisers.

This will allow brands to leverage AI to create backgrounds, resize images, essentially doing

that so it can fit different aspect ratios and stuff, and to whip up multiple versions

of ad text from a single piece of original copy.

This is really interesting.

We've seen other generative AI features play out Google ads, for example, essentially created

something so if you want to create a Google ad, you just give it the URL of your website

and then it's going to be able to go and generate the full ad copy just based off of

what it sees on your website.

So that's kind of cool.

This is a little bit different what we're seeing over from Meta.

So I think this whole revelation follows on the wheels of Meta's recent Connect event

where it essentially showcased its upcoming Quest 3 Mixed Reality headset and a whole bunch

of other AI driven products that had AI stickers that you could generate and editing tools and

even some AI powered smart glasses.

I think all of these are really make for some exciting times for fans of immersive technology

and apparently advertisers too because that's what they've really kind of started focusing

on and they've announced today.

So while the idea of conversing with a virtual celebrity, right, like we have Mr. Beast and

Paris Hilton, that definitely has its like novelty, but Meta's latest AI tools, I think

really kind of illustrate the company's broader vision, specifically, you know, how generative

AI is going to be harnessed in the, it's essentially supporting the brands and businesses

that fuel a really significant portion of their revenue stream, which is of course advertising.

So I want to give you a breakdown on three of the biggest things that I think they have

to offer now.

The first being background customization.

So brands can now refresh their product images by choosing from a range of AI generated backgrounds.

If this sounds familiar, it's because it's draw it essentially draws from the tech behind

Meta's consumer tool, which is called backdrop in the advertising cool toolkit version.

So I think you can expect to see quote unquote, you know, simple backgrounds with colors and

patterns as Meta says.

And I think this feature is open to advertisers who craft their sales ads via Meta's advantage

plus catalog.

Now, this isn't like super groundbreaking, changing out the background, but I think it

does kind of start putting us in a direction where essentially you're using generative

AI to help create your ad creative.

And this is something that's been controversial, right?

Because a lot of people have said, like, okay, well, let's say you have a water bottle, you

get generative AI to make some cool photo shoots for you, but like, it makes them bottle, not

your exact bottle shape.

So it's not really your exact product.

And, you know, if you're, if you're having like, there's always been the controversy

of like, for example, models that are super airbrushed and people are like, well, this

is like super unrealistic to, you know, or even your product, if it's like photoshopped

too much, it's like, this is unrealistic.

The hamburger doesn't actually look that perfect, right?

There's all the controversy, but of course advertising does it anyways.

But in any case, AI takes it to a whole new level because when it's generating your product,

for example, it can be generating something that literally isn't your product.

And it maybe has a resemblance, but it's not your actual thing.

So there's all sorts of, I think, kind of sticky situations that that comes into.

So I think the way that they've gotten around this for now is in these product ads, there's

going to be the main product and all they're doing is changing out the background.

So it's a water bottle and then, you know, you're throwing a waterfall in the background

or some sort of pattern or texture is seen.

And that's a little bit different than, you know, completely generating the product itself

from AI, which is a little bit sketchier in my opinion.

So anyways, definitely some things to see how that evolves.

But the second thing that they have done is image expansion.

So, you know, if you have an amazing image that doesn't quite fit the mold of the feeds

or reels format, Meta's AI will adjust it for you and essentially repositioned or essentially

positioning this as a time saver within Meta's, I think it's called Meta's ads manager.

And the feature kind of hopes to save advertisers from the grind of reshaping creative assets

for various platforms.

I know for one, like I've run, as you know, my background is in marketing.

And so I've done a ton of like Facebook advertising and that kind of stuff.

And it definitely is a grind when you create like an asset, for example, like someone doing

a really great video or a bunch of nice product photos, you throw them in there and Facebook's

like, OK, cool, like this works for like these three different ad placements, but we have

like these five other ad placements and you have to like completely get us new assets

because it just like we can't crop it the right way and it doesn't look good.

And so it's kind of annoying and you got to go like redo assets and do all this stuff.

So it's going to be really cool having a tool like this where they essentially manually do it.

Now, I'm assuming that this is just for images at the beginning, but this is going to be really

cool if this comes in for video.

Something I've I've seen that I feel like would be really powerful is, you know, you

have a video of your product and you want to change it from landscape to portrait.

And if it could just like automatically fill the difference without having to lower the

quality when it does a crop, that would be really, really awesome.

So I see some a lot of potential for where that's going in the future.

The third thing they've done is text variations in ads manager.

So started from the advertisers initial copy.

The AI can pretty much come up with up to six alternative text versions and brands can

highlight the terms that they want to emphasize.

They can make edits to the suggestions or they can pick the top contenders that kind of align

with their objectives.

Interestingly, as campaigns roll out, meta can actually juggle the text combinations to

gauge which resonate the most with users.

But there is a catch.

So meta hasn't stated that it won't promote or it won't provide performance metrics for

each text variant.

So what's the underlying message with that?

The more text options that brands use, the better their chances of enhancing ad

performance will become.

I think meta has run these features through their, you know, paces with a select group

of advertisers already.

Early feedback suggests the tools could slash a notable five hours off of people's weekly

schedules, which translates to a savings of, you know, one month annually.

But I think it's not all, you know, perfect just because it does save some people some

time, the company acknowledges that the generative AI's outputs need refinement to

truly mirror each brand's unique style, right?

That's something that's going to be a little bit tricky is, of course, you could say, oh,

well, you know, we'll, we'll generate images or whatever that go in the background of your

product.

But a lot of products and a lot of brands have like a very unique style.

They have, you know, unique branding.

And that's very important to the way that it makes a customer feel when they see their

product, right?

Like it's always red.

It's always, you know, this color or it's always this theme.

And so being able to achieve that is a little bit trickier and it's definitely not there

yet, but it can do some more of the, you know, generic, some of the more generic, you know,

image generation.

I think Metas AI Odyssey doesn't, you know, stop with all of the stuff they've done there.

The company has dropped a bunch of hints about upcoming features that can essentially create

ad copy to spotlight products, USPs or generate backgrounds in line with specific themes.

So additionally, stepping from announcements at Meta Connect, I think is where we, we got a

lot of that.

The brands can look forward to using, I think AI to chat with their clientele on WhatsApp

and Messenger and kind of, you know, they already do that to some degree for engagement

and support, but I think Metas teasing having that more integrated so people can kind of

do that in a, in a more engaging way.

I think in the rapidly digitizing world where time is of the essence and brands constantly

are, you know, fighting for consumer attention, Metas AI driven tools could be the edge that

some advertisers have been waiting for, or maybe they're just another tool in the box.

Only time will tell, I think on that specifically.

But what I will say is whenever something new like this comes out, whoever takes advantage

of it first usually sees the biggest benefit.

So if you are into advertising and you're doing ads on Meta, I'd probably start working

on this as soon as possible.

If you are looking for an innovative and creative community of people using chat

GPT, you need to join our chat GPT creators community.

I'll drop a link in the description to this podcast.

We'd love to see you there where we share tips and tricks of what is working in chat GPT.

It's a lot easier than a podcast as you can see screenshots, you can share and comment

on things that are currently working.

So if this sounds interesting to you, check out the link in the comment.

We'd love to have you in the community.

Thanks for joining me on the open AI podcast.

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podcasts and I'll see you tomorrow.

Machine-generated transcript that may contain inaccuracies.