Jaeden Schafer & Jamie McCauley Jaeden Schafer & Jamie McCauley 10/9/23 - Episode Page - 10m - PDF Transcript

Welcome to the OpenAI podcast, the podcast that opens up the world of AI in a quick and

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If you've been following the podcast for a while, you'll know that over the last six

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potential.

So today I'm excited to announce AIBOX.

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you monetize your AI tools.

The platform lets you build apps by linking together AI models like chatGPT, mid-journey

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so you can use AI to automate every function in your organization.

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So Christian Twish who is a professor at the Wharton School recently unleashed a groundbreaking

experiment involving of course chatGPT and the experiment aimed to essentially guess

whether chatGPT could outperform MBA students in really coming up with new product ideas.

So after successfully passing an MBA final exam earlier this year, chatGPT is now facing

its next challenge.

Is it actually going to be better, faster, cheaper for creativity and especially in entrepreneurship

and coming up with new businesses?

So Turwish expressed his astonishment at the experiment's results in an interview with

Wharton Business Daily and said, I was really blown away by the quality of the results.

I had naively believed that creative work could be the last area in which we humans would

be superior at solving problems.

So the details of this kind of AI versus human experiment have been published in a white

paper co-authored by him along with Wharton OID Professor Carl Earl Rich who is a former

Wharton graduate student and then we had Leonard McKinn and Cornell Tech Professor Karen Girotra.

So the initial setup began with 200 product ideas from MBA students specifically designed

for the college student market and priced under $50.

These ideas are noteworthy for being created before the release of chatGPT and similar

generative AI tools served as a baseline and the research team then fed the same assignment

into GPT for generating another 200 ideas, 100 with no initial context, another 100 seeded

with examples of promising products.

So completing the assignment in a mere 15 minutes, I'm sure this doesn't surprise anyone

that actively uses chatGPT, but chatGPT actually outpaced human creativity which typically

generates about five ideas in the same time frame, but the speed wasn't the only criteria.

The team also assessed the visibility of the ideas through a blind consumer survey.

I love this because of course it's hard to say which of these ideas would be the best

if it's the people running the test or if it's asking chatGPT or a specific person,

but running a survey and saying which of these do you think is better definitely is a good

blind consumer survey, great way to test it.

So in this department as well, chatGPT's ideas came out on top, the average purchase probability

of a product idea from chatGPT was 47% compared to 40% which was the rate for human-generated

ideas and I think what else is really interesting here is that when it was seeded with good

examples, so essentially if you tell chatGPT, and this is, I think this is really important

because it's going to come back to something interesting, but when you give it some good

examples, chatGPT's preference raising rose to 49%, so slightly higher, but I've actually

seen it go much higher in certain areas where I'm like, hey, I need X, Y, and Z, especially

in an area that chatGPT may not have a lot of training data on, so I'm like hey, I need

X, Y, Z, here's an example, just like write me, use this example and write me something

but use all of these facts and make it in this specific area market niche, whatever.

ChatGPT does a really good job of getting the concept and ideas out of a main piece of content

or main document and then elaborating or changing them to your specific needs.

So Turwish who also serves as the co-director of the Mac Institute for Innovation Management

highlighted three major insights from this whole endeavor.

First, he said chatGPT can be a robust tool for generating creative ideas, obviously I'm

sure we all know that, and said, quote, it doesn't matter whether they are entering the

local business plan competition or working on the cure for cancer.

It's cheap, it's fast, it's good.

What's not to be like, worst case is you reject all of the ideas and run with your own but

your research, but our research speaks strongly to the fact that your idea pool will get better.

So you know, I think he's really kind of leaning on the fact that you can use this to help

spark ideas and innovation, and I think that's 100% true.

A lot of times though, like we saw in the study, it just was straight up better.

Like if you seeded it, it was almost 10% better than humans, and if it was just going straight

up, it was still 7% better, which is quite significant.

So second, he believes that generative AI tools can accelerate the pace of innovation by not

only generating ideas, but also aiding in their evaluation.

So after all, you know, kind of sorting through a sea of ideas or, you know, trying to find

the, you know, a needle in a haystack, right, is essentially where human expertise is very

indispensable.

But AI is really good at kind of accelerating everything by creating stuff.

So the last thing that he noted is that he really kind of emphasized that the conversation

shouldn't be framed as a competition between man and AI, but he said, quote, we need to

find a way in which AI becomes your creative co-pilot, together you can become a more innovative

team.

Now, this is, I've talked about this a lot, so I won't give you my whole spiel, but I

really do think there's a lot of areas where an AI, especially as it continues to get better

and better, will like completely take over in, even in creativity, in a lot of different

areas, will be able to make a lot of different decisions and do a lot of things.

Now, I think, you know, a lot of people may disagree with me on that, but regardless of

whether you disagree with me on it, the fact that it's faster and cheaper means inevitably

companies and organizations will implement that.

So whether you like it or not, it's going to happen.

And so I guess at this point, we kind of have to ask the question of like, if an AI is running

things or making decisions or, you know, creating content, like, do we need to regulate it?

How do we need to, you know, address it?

Do we need to have disclaimers on this kind of content?

Like you can have all those kind of conversations, and there's no way, you know, at this point

we can say an AI won't or shouldn't or can't do the thing because it definitely can and

it definitely will, especially because it's cheaper and faster, and is, you know, this

case literally showed that it was better, right?

Like it came up with better ideas.

And so I think, you know, humans augmented with this, of course, are going to outperform

other humans that do not have it, but in a lot of places, like what happens when the

AI outperforms all humans no matter what, right?

So very, very interesting conversations.

I think as AI continues to advance, the challenge may not be about whether it can replace humans

creatively, but rather, you know, some people say it's not about that, but it's kind of

about how to integrate the tools into our workflows and kind of augment human potential.

I think that's conversation, but again, I really do believe AI will replace a lot of

what humans do.

And if you don't like the output, it's just a matter of time before the models get advanced

enough and the prompts get advanced enough and fine-tuned enough that these things are

able to outperform humans on a majority of, you know, tasks.

I think it's coming.

So, of course, that's my opinion, but I'd love to hear what you think.

Make sure to let me know.

Join our Facebook or Discord groups and let me know your opinion.

If you are looking for an innovative and creative community of people using ChatGPT, you need

to join our ChatGPT creators community.

I'll drop a link in the description to this podcast.

We'd love to see you there where we share tips and tricks of what is working in ChatGPT.

It's a lot easier than a podcast as you can see screenshots, you can share and comment

on things that are currently working.

So if this sounds interesting to you, check out the link in the comment.

We'd love to have you in the community.

Thanks for joining me on the OpenAI podcast.

It would mean the world to me if you would rate this podcast wherever you listen to your

podcasts and I'll see you tomorrow.

Machine-generated transcript that may contain inaccuracies.

In this thought-provoking episode, we examine the intriguing question: Is ChatGPT's entrepreneurial prowess on par with that of Wharton MBAs? Join us as we explore the unique blend of AI-driven decision-making and traditional business education in the context of entrepreneurship. Discover the surprising insights that emerge from this captivating comparison and gain a fresh perspective on the future of business innovation.


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