AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: HubSpot AI Integration: Transforming the Platform with AI

Welcome to the OpenAI podcast, the podcast that opens up the world of AI in a quick and

concise manner.

Tune in daily to hear the latest news and breakthroughs in the rapidly evolving world

of artificial intelligence.

If you've been following the podcast for a while, you'll know that over the last six

months I've been working on a stealth AI startup.

Of the hundreds of projects I've covered, this is the one that I believe has the greatest

potential.

So today I'm excited to announce AIBOX.

AIBOX is a no-code AI app building platform paired with the App Store for AI that lets

you monetize your AI tools.

The platform lets you build apps by linking together AI models like chatGPT, mid-journey

and 11 labs, eventually will integrate with software like Gmail, Trello and Salesforce

so you can use AI to automate every function in your organization.

To get notified when we launch and be one of the first to build on the platform, you

can join the wait list at AIBOX.AI, the link is in the show notes.

We are currently raising a seed round of funding.

If you're an investor that is focused on disruptive tech, I'd love to tell you more

about the platform.

You can reach out to me at jaden at AIBOX.AI, I'll leave that email in the show notes.

So the news here is that HubSpot, which is of course a company very well known for its

kind of suite of social media, digital marketing and customer relationship management, CRM

tools is setting its sights on the future of customer acquisition and communication.

So at the inbound 2023 conference, if you don't know that is HubSpot's big marketing

conference they host, I've been to it in the past, it is pretty good.

I think I did it during COVID and so it was all remote, but I'm sure in person it's even

better.

In any case, HubSpot has recently pulled back the curtain on HubSpot AI, which is a comprehensive

set of AI features seamlessly integrated across the company's existing platforms.

So if you've used HubSpot, you'll know they typically have some very solid software.

It's built really well.

I used to use it quite a lot at my first job out of college.

We used it for our CRM.

We used it for social media scheduling and all that kind of stuff.

I worked in the marketing department and so this is a software I'm definitely very familiar

with, but I definitely can see a ton of areas where AI would help because I was stuck doing

many things manually that were not super fun.

So Christopher Miller, who's HubSpot's VP of product for AI offered a couple insights

into the new offerings in an exclusive interview he did recently and Miller elaborated saying,

quote, it's platform-wide AI-powered tooling that helps small to medium-sized businesses

grow more effectively.

So these features span the entire platform.

So let's dive into a couple of the features, talk about them a little bit more in detail.

So HubSpot AI introduces a couple of things that they say are designed to push the boundaries

of automated assistance and predictive analysis, but here's the main things.

The first one is an AI assistant or essentially AI assistance.

And these are capable of drafting emails, conceiving image designs, and even generating

blog post ideas that seems more just like a tiny little tool, I don't know, generating

blog post ideas seems kind of lukewarm of a tool.

But of course, one that's drafting emails, that's more useful, image designs, that's

more useful.

So I'll give it to them.

I'll give them two thumbs up, one thumbs down on those.

In any case, they have some AI agents.

So slated for launch next year, these virtual customer service attendants aim to enhance

customer service capabilities through live chat and email.

Okay, let's dive into that for a second.

So they're actually creating AI agents.

I think this is a no brainer, right?

The HubSpot works in this space.

And up until now, you know, I don't believe they have had a very strong response to customer

service.

So essentially what they're going to be doing is creating virtual customer service representatives.

Now, what does that mean?

You know, they say that that means that it's going to enhance customer service capabilities.

What I think it means is whether it's them or someone else, it's going to replace customer

service representatives.

So if you, you know, yeah, I just think essentially this, these things are going to be customer

service bots, they're going to solve most of your customer service problems.

HubSpot already has access to a ton of company data.

They're plugged into a lot of your different systems.

They know a lot about what you do.

You could probably feed it a ton of information about what your return policy, what your refund

policy, what your, you know, all of your different policies are, and it'll just have these bots

and these agents that go and chat with people.

And I think a lot of people that are doing, you know, a lot of customer service reps are

going to get laid off.

I think HubSpot is going to be able to bump the price quite a bit on this.

And like just to give you an idea if, for anyone that hasn't used HubSpot, I believe

that my, the last company I worked at that used HubSpot, we're paying over $50,000 a

year for our HubSpot subscription.

So these things can be quite like costly compared to other software.

And I'm sure, you know, a bit of that was the seats we had and whatnot, but like we

weren't a huge company.

I think there's like 130 of us in the company or something.

So it's like, wasn't a massive company to be shelling out like 50 grand for a software.

We used it for a lot.

It was all of our customers for the whole company were stored there at our sales team

used that.

We used it for emails and for social media and for like a lot of things.

So not to say like it wasn't like a very well used product, but it did cost like 50 grand

plus 60 grand, you know, a year.

And so I think people are used to spending a lot on HubSpot and if you can start tacking

on something like a virtual customer service that's completely done by AI, and if you can,

you know, let go of half 75%, 80% or 100% of your customer service representatives or

replace it with this, people are going to pay a lot of money for the cost savings there.

Okay, the third thing they launched is AI Insights.

So this predictive analytics tool assists in smarter decision making.

So yeah, that sounds like a good, a good AI tool there.

The last one is ChatSpot, which is a public beta offering that leverages open AI chat

GPT, of course, and combines it with HubSpot's smart CRM data.

It can answer a bunch of different questions related to clients and business prospects and

even help refine marketing content.

ChatSpot already has 80,000 users.

I've heard it, you know, like shouted out on a bunch of different podcasts.

If you don't know, you know, HubSpot has purchased a bunch of podcasts.

They paid for a bunch of people to start podcasters and my first million podcasts, there's a bunch

of different podcasts that HubSpot is, and they've got like a HubSpot podcast network,

I think.

So, you know, they've been shouted out on a bunch of these.

And so yeah, they got 80,000 users, kudos to them on that.

And it's kind of a no brainer, it makes sense, right?

You just chat with this thing, ask it questions about your company, about your data, and it's

an easy way to get data.

So Miller, referring to ChatSpot said, quote, the focus shifted rapidly from a side project

to something much bigger.

And yeah, so I guess they see a lot of potential here.

So the two really adapt to the rapidly changing sales landscape powered by AI, HubSpot has

also revamped its sales hub, and they have a couple key upgrades included.

So one is a unified dashboard that streamlines prospecting activities, whatever it sounds

like a UX kind of thing.

They have advanced lead management and reporting utilities which offer auto-generated reports

on lead progress, that's kind of nice, right?

That's really convenient to get those automatic or like auto-generated reports.

They also have intelligent deal management, which is a feature that uses predictive AI

to help prioritize deals and project and project future sales with 95% accuracy.

This is actually really, really gangster in my opinion, like, this is a cool feature,

right?

They're essentially producing predictive AI to help prioritize deals, like this deal

is more likely to close than that deal, right, like maybe like the prospect seems a lot more

open, a lot more interested, has a lot more questions, there's all sorts of things.

And apparently this thing can project future sales with a 95% accuracy.

So very, very cool.

I think that's the slam dunk when it comes to all of this new sales, AI features, all

the new sales stuff, that's really the feature that I think is kind of the standout winner

that I have not seen necessarily anywhere else.

So I'm talking about this Miller noted, quote, generative AI may be the talk of the town,

but predictive AI continues to be extremely crucial for business.

He's kind of emphasizing the comprehensive utility of AI powered insights across the platform.

And what I think is interesting is HubSpot isn't, you know, working in isolation.

It has expanded its collaboration with LinkedIn by allowing users to integrate data from LinkedIn

sales navigator into HubSpot smart CRM.

And the feature is currently in private beta testing right now.

But I think with all of these advanced AI features partnerships with category leaders

like LinkedIn, open AI, and a focus on kind of being invaluable from, you know, day zero,

HubSpot really kind of aims to be the go to like the go to platform for small businesses,

medium sized businesses looking to navigate the complexities of modern marketing and sales.

They said, quote, our mission is to ensure that SBMs don't find themselves overwhelmed

by emerging technologies like generative AI, often they don't have the luxury of time or

resources for in depth research and effective implementation.

So HubSpot apparently aims to fill that gap acting as a trusted platform for growth.

That was Miller that said that in any case, it remains to be seen how these advancements

are actually going to reshape the whole landscape of small, medium sized businesses.

But I think the initial indications are pretty promising.

HubSpot is already like a very trusted name.

I know like a ton of people use it.

And with the AI driven expansion, I think it's clear that the company is very committed

to staying ahead of the curve.

So definitely one that we will continue to follow into the future.

If you are looking for an innovative and creative community of people using chatGPT,

you need to join our chatGPT creators community.

I'll drop a link in the description to this podcast.

We'd love to see you there where we share tips and tricks of what is working in chatGPT.

It's a lot easier than a podcast as you can see screenshots, you can share and comment

on things that are currently working.

So if this sounds interesting to you, check out the link in the comment.

We'd love to have you in the community.

Thanks for joining me on the OpenAI podcast.

It would mean the world to me if you would rate this podcast wherever you listen to your

podcasts and I'll see you tomorrow.

Machine-generated transcript that may contain inaccuracies.