AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: eBay's AI: Streamlining Customer Experiences with AI-Powered Solutions
Jaeden Schafer & Jamie McCauley 10/6/23 - Episode Page - 10m - PDF Transcript
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So the news here is that eBay has unveiled a new artificial intelligence feature that
aims to essentially simplify the listing process for sellers on their marketplace and essentially
the tool initially launched on iOS, on their iOS app, and it's going to be available on
Android I think in the near future, but essentially just using a photo of a product, the AI tool
automatically generates a title, description, product release date and even suggests appropriate
categories, subcategories, listing price and shipping costs.
This is really, really awesome and I think it just gets to the point of, you know, you're
using AI to essentially fill in a lot of the manual grunt work that was just never that
fun to do.
So, you can imagine to now post something on eBay, you essentially just take a picture
of something and it's going to fill out all the information including the product description
and details.
This is really interesting.
I think about, you know, with higher ticket items, you're less likely to do this, I feel
like, because a lot of people are, you know, they want to do their own custom stuff, but
for a lot of small things like a mouse or a, like, a laptop that is just like, it's just
an HP laptop and it's standard and it works, like you just want to just list, you don't
want to have to write a description for that.
It's kind of interesting.
I think the, like, epitome of the opposite of this, I don't know if you've seen these
and of course AI is really good at this, but, like, if you look at, like, Zillow Homelistines
and it's like this luxurious lavish home, like, you know, the real estate agent, like, went
crazy with, like, all the descriptive words they could think of, it's like, you will be
dazzled and basked in the light of the bathroom windows, it's just like, I don't know, it's
like funny stuff.
So, obviously, it's probably not going to do that for you and if you need to, like,
really sell your thing and say why, it's the greatest and all of the amazing features
of it, you probably want to edit that yourself after the fact or just do it manually, but
I really do think this is an incredible feature a lot of people are going to use.
Now, the reason I bring this up is because I think not only is this something that eBay
is going to do, but I think everyone is going to start doing this, whether it's a marketplace,
whether it's, like, literally anything that asks for a user input, I think we're going
to start seeing the platforms fill in a lot of this stuff with generative AI.
If it doesn't matter, which mostly, in most cases, it doesn't, and it kind of also, like,
begs the question, like, why do you need a huge description on, like, a product listing
that is just a working version of that product, people should kind of know about it, but in
any case, I digress there.
So I think what's really interesting here is this initiative is part of eBay's kind
of ongoing effort to integrate AI into their platform.
Recently I was at the AI for conference and I heard, you know, the head of AI, eBay talking
about what they're doing here, so they are making a lot of moves, and this is a big area
that they are focused on, and of course, you know, eBay already includes AI-powered product
category descriptions and a tool for background removal in product photos, right?
So they're already integrating AI in a lot of different ways, but an eBay spokesperson
kind of talking about all of this said, quote, at eBay, we're using AI to reduce friction
across the platform and transform the process of listing.
With this tool, it makes the seller's job of listing items incredibly painless, easy,
and even fun.
So I think this is definitely something that eBay's doing, but I think a lot of people
are doing this, and the keyword here, like they said, is, you know, reducing friction.
Like, what can, and I think everyone should ask themselves this about their own company
in whatever way, you know, if you have, if you have your customers, your buyers, like,
what can you use AI to just reduce friction?
It doesn't have to revolutionize the product, doesn't have to, like, make it, like, a thousand
times better, but just reduce friction, like, make it easier, and you will see, like, an
increased conversion rate on sales, and everything is going to, you know, be able to, to, you
know, progress and see progress.
So I think back in May, Adam Ireland, who leads eBay's US business, he kind of hinted
at this development in a blog post, he revealed that eBay plans to release a plug-in enabling
sellers to auto-generate item descriptions using content, scrape from the web, of course,
this is all just hooked up to chat GPT, but really addressing what is often described
as the hold-start problem for newcomers to its marketplace, eBay aims to unveil or really
unveil this new tool to alleviate the anxiety first-time sellers often experience due to,
you know, it's just kind of like an exhaustive information process that is required to kind
of generate some of these listings, it's like, geez, I just want to sell my freaking camera.
It works great.
You know, it is what it is.
I don't want to fill out a million different boxes and forums.
It is kind of ridiculous having to do that when there's technology now that could take
that away.
So I think the company stated in a blog post, they said, quote, there's no need to work
through a cold start with AI as soon as you're ready to sell, your listing is ready to post.
Oh my gosh, that's amazing.
So I think the move towards AI hasn't been received entirely positively within the eBay
selling community, seller forums, and a bunch of different relevant subreddits like
our slash flipping have been populated with complaints about the existing description
generators, like lack of accuracy, and also I guess it can be a little bit wordy sometimes.
But in any case, like even one user claimed that AI generated descriptions can be misleading
citing a listing for a Pentax SLR camera that said the camera came with a lens kit.
So another user also criticized AI generated descriptions for being too long and often
inaccurate.
So, of course, there's skeptics, there's people that are critical.
I like that to say, I don't think you should just click like generate my thing and then
like publish it.
Like you should probably read the thing and like shorten it if it's too long and remove
anything.
If it's wrong, this isn't meant to be a starting point.
It's a lot easier to, I'll tell you this right now.
It is a lot easier to hit the backspace button than to try and think of like four
paragraphs off the top of your head.
Like it is what it is.
So people can criticize like, oh, it wasn't perfect in the content it generated.
It's like, yeah, but it was, it saves you so much time.
If you're versus just trying to write that all, you can just backspace whatever is not
relevant and that's on you to like publish bad information.
And that's another funny thing, right?
They're criticizing it like it's inaccurate.
It's like, no, it's not the problem that it's inaccurate.
It's the problem that someone posted that without reading it.
So the person's inaccurate.
They could have copied and pasted it off a random website because they were too lazy
to write.
So just people should read the stuff and look at it like a tool that's helping you.
And otherwise, I think it's great.
So some, you know, skeptics of the AI tool also express some concerns about the
reliability of photo recognition algorithms, given prevalent biases and some of the
leaning computer vision technologies.
That's not something I'm super worried about, to be honest.
Additionally, I think the AI generated descriptions have been criticized for not
being clear or concise enough.
You know, like I said, you get it.
There's a lot of criticism on this thing, but I think it's at the end of the day,
super useful and it's going to save a lot of people a lot of time.
And that's what I'm all about.
So eBay is not alone in the race to incorporate AI into e-commerce functionality.
Shopify recently launched an AI generated product descriptions while Amazon has
initiated AI generated summaries of reviews.
Amazon is even piloting an AI tool that'll generate titles, descriptions and bullet
points for selected products based on a list of keywords.
So I think despite all of these strides, eBay's pretty aggressive roadmap right now
has kind of had a lot of people who have, you know, kind of questioned the
wisdom of adapting AI so extensively, especially given the tools present
limitations.
I think this kind of reflects a broader debate in the e-commerce sector about
the balance between, you know, automation and quality as platforms kind of aim to
attract more sellers and improve search engine discoverability.
Overall, I think they're doing a great job and I'm really interested to continue
following this.
I'm happy when people are criticized.
I think criticism is good and healthy for the debate.
And so I'll be interested to see how they respond to that and what other new AI
features they come up with in the future.
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Machine-generated transcript that may contain inaccuracies.
In this episode, we delve into the ingenious ways eBay harnesses the power of AI to enhance customer experiences and reduce friction in online shopping. Discover the cutting-edge solutions eBay's AI has to offer and gain practical insights on how businesses can employ similar strategies to streamline customer interactions. Join us for an enlightening discussion on the future of AI-driven customer service and its impact on e-commerce.
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