This Week in Startups: E1004: Yousician CEO & Co-founder Chris Thür created an interactive platform to master musical instruments, shares insights on acquiring 1M+ users, increasing retention through gamification, using profitability as leverage while attracting investors as an international startup

1:06 Jason intros the Pegasus concept & Yousician's Chris Thür

3:52 Chris explains Yousician

5:22 How did Yousician start and what did Guitar Hero have to do with it?

11:02 Capitalizing on Apple's inclusion of subscriptions

16:00 What were the early days of Yousician like, and was it hard to raise $?

20:32 Is being based in Finland an asset?

27:00 Chris gives his best advice for founders

29:34 Does Chris feel pressure to take $ off the table through secondary shares?

30:45 What does Chris look for in investors and what motivates Finnish employees?

34:55 Jason & Chris talk speeding tickets in Finland

42:19 Chris demos Yousician and Jason sings along

45:25 Jason tries to get on the Yousician Cap Table

47:21 Why Jason believes Yousician will get to 10 million subscribers in the next few years