AI Hustle: News on Open AI, ChatGPT, Midjourney, NVIDIA, Anthropic, Open Source LLMs: Canva's Design Transformation: New AI Features Unleashed

Jaeden Schafer & Jamie McCauley Jaeden Schafer & Jamie McCauley 10/12/23 - Episode Page - 10m - PDF Transcript

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Gone are the days when design was a really complicated endeavor, at least that's what

Canva is telling us right now with a bunch of new AI features that are rolling out.

I think Canva right now has over 150 million users every month and they've been on kind

of the front line of making really complex design tasks simple.

That's kind of what they do.

Like I mentioned in the intro, Adobe has very complex tools that can do really sophisticated

things but Canva makes a lot of that much more simple and can still do a lot of the

complex stuff if I'm being 100% honest.

In any case, it now seems that they're really upping the ante with the integration of some

AI image generation tools that they're bringing in.

And I think, you know, giving this a little bit of context, last year Canva introduced

its community to what it called Magic Media, which was essentially an AI driven image generator

that kind of brings to life the words that you type, right?

I mean, pretty much what it is is something like Dolly and I think it might even be plugged

directly into Dolly.

So I don't believe this was anything built in-house and I have their own AI model to

just, you know, using an API to something like Dolly.

So it was so, so.

In any case, it, you know, it was not just for images, but now apparently it can do

video too, which is very interesting in a statement, Canva shared its goals behind the

innovation saying, quote, our mission has always been to make complex things simple

and tapping into exciting new ways to empower our community to bring their ideas and imaginations

to life is an important part of that.

So if it wasn't like, I'm, you know, I'm in the camp saying anything that you do with

AI and video right now is impressive because there's not a lot of people doing it.

But essentially Canva users now have three different image generating apps.

They can use Canva's magic media, open AI's Dolly and then Google Cloud's Imogen.

So they kind of have these three.

So I guess they must have their own kind of in-house thing with Canva's magic media.

Canva has shared some statistics about that in particular, and they've said that in less

than a year since it launched, their community has created around 290 million images using

magic media and has used them for a bunch of different, you know, applications from

business presentations to logo, social media posts, all that kind of stuff.

The promise of AI-driven design on Canva is they're kind of trying to make this simple.

Essentially, when you can't find the visuals, you just type in whatever you want and then

they'll, you know, essentially generate something, you know, you can say something like black

and white illustration of someone baking a cake or something more complex and then essentially

they can do that.

So it's kind of interesting because this, I feel like is a really good integration of

AI tools, right?

People are already doing a lot of graphic design projects on here.

They're building templates, they're building, you know, flyers, they're generating images

for their websites, for their podcasts, for like everything.

And sometimes like they have a little tool on there where you can essentially like search

for images or like graphics, but like they mentioned, sometimes you don't get exactly

what you want.

And so it's like, well, why don't I just tell an AI to generate exactly what I'm going

for?

This really kind of fills in where nothing else exists.

I think the benefit of this tech is kind of that like professionals, marketers, content

creators, small business owners, all that don't really need to sift through countless

stock images to find one that they like.

They can pretty much just create the exact one, right?

And outline the exact visuals.

So I think that is a bit of a no brainer as far as like an application.

Hamba has made sure that the integration of the AI tools is fairly seamless.

It's not too complicated.

I'll give them credit for that.

Essentially users can create, edit and also fine tune their images without having to hop

between different tools or platforms, which is very nice.

Enhancements have also been made to magic media's text image capabilities, including

the ability to generate similar looking variations of an image.

Similar to what you'd see with like mid journey, right?

And how you can essentially say to create new variations of the same image.

So moreover, I think the spectrum of styles that magic media now supports is a little

bit bigger.

They have photos, they have neon, they have concept art, and they offer users a bunch

of different options to choose from.

So again, right, it's pretty much just like fancy prompt engineering.

I wouldn't be surprised if they, you know, just like you click a button to make it like

a neon piece of art, but in reality, it just adds the word neon into the prompt that is

feeding to the engine, right?

So I think in an age where technology is like pretty much AI has this like problem right

now with ethics and whatnot, Canva is trying to be proactive in this.

Essentially they emphasize that they are ensuring that the tools they offer are safe and responsible.

You know, I know that sounds like not very specific, but I think to achieve this, they've

kind of invested in a bunch of different safety measures, including automated reviews to prevent

the generation of unsafe imagery, and a feedback loop where users can report problematic outputs.

I mean, this is just this is normal stuff you'd expect.

So I don't actually, I don't think this is anything groundbreaking that they've done

here.

In any case, I think by partnering with some different industry leaders, Google Cloud,

OpenAI, Canva is trying to leverage other apps as well that also they can add into there.

I'm not sure if they're doing this because they're not very confident in their own tool

being good, right?

I think this is kind of a play you'd see from a company that's like, hey, we made this thing.

It's definitely in beta.

It's like, you know, not incredible, but if it doesn't have what you want, like, you

know, just go use Google or OpenAI.

That's kind of the vibe I get from it, but maybe they're just trying to be, you know,

super nice and give you a lot of options.

In any case, recognizing the ongoing debate about generative AI and copyright issues, Canva

is also working to give some resources and insights to address concerns.

It's kind of funny.

They said that they want to be a quote-unquote force for good and to innovate responsibly,

but like, again, that seems like not very specific and they haven't really made any

specific promises there.

So I mean, it seems well-intentioned, but I'm not going to give them any credit until

they say something specific they've actually done.

So for people that are eager to explore some of these new digital design tools, Canva's

Magic Media along with Imogen and Dolly are available in Canva's app marketplace.

So you can use that on desktop, iOS, Android.

I think this is a really great use case.

Canva is an awesome partner to have in this AI space.

And I think there's like, the use case is very obvious.

They're not making a big stretch to try to include AI into their platform, so I will

give them that.

I do think that what they're doing is really along the right line, so they're essentially

focusing on what they should.

My only thing is, you know, maybe I wish they had put a bigger budget or focused more and

went a little bit harder on making something that was really, really polished, more like

mid-journey.

But I mean, mid-journey is like the number one.

So I guess it's kind of hard to compare them to that, especially when that's not like the

only thing they do.

But in any case, they do have a big budget.

They are a big company.

So I do believe they might be able to do a little bit better on this.

But you know, time will tell and it'll be very interesting to see if like Canva goes

from being a design company to like a major player in, you know, a foundational AI model.

I think that'd be really exciting and a cool prospect.

I will definitely be following them and keeping you updated on that.

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Machine-generated transcript that may contain inaccuracies.

Discover the design revolution with Canva as they unveil their latest AI features, supercharging the creative process. Join us in this episode to explore how Canva's cutting-edge innovations are reshaping the design landscape. Don't miss this discussion on the future of design, where AI is a game-changer!


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