This Week in Startups: Cana CEO Matt Mahar on launching a "Replicator for beverages," turning a product into a platform, working with The Production Board and more | E1399
Jason Calacanis 3/3/22 - Episode Page
Cana is back on the podcast, previously David Friedberg teased the "molecular beverage printer" on E1365. This time, we speak and to CEO Matt Mahar about pricing, their go-to-market plans, their cartridge subscription process, Cana's potential climate impact, current flavors and more! Molly was the first outsider to tour their facility and she tried a whole bunch of beverages from the Cana One.
(0:00) Jason and Molly tee up today’s topics: a deep dive on the just-launched Cana product!
(1:30) Molly and Jason break down Molly’s site visit to the Cana facility and the taste tests
(8:36) Bubble
(9:57) Cana’s starting price point, cartridges, cost per drink, and more
(19:34) Masterworks
(21:06) Molly’s intros Cana CEO Matt Mahar, and they talk about the origins of the product, impact of the bottling industry, how the product works mechanically
(31:39) Superside
(32:53) Understanding non-obvious climate solutions, Cana product breakdown and pricing
(40:03) Cana as a creator platform, big picture vision of what is possible
(54:09) Cana’s economic impact on the bottling industry, Matt’s background, working with TPB
Check out Cana: https://www.cana.com
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FOLLOW Molly: https://twitter.com/mollywood