The Cherryleaf Podcast: 65. Making ReadMe files more engaging, with Shwetha Madhan of VMWare
Cherryleaf 8/1/19 - Episode Page
Shwetha Madhan works as an Information Developer for VMware, in Atlanta Georgia. She recently worked on a new approach to the release notes for the Workspace ONE product, where VMWare effectively turned them into a powerful marketing tool.
They achieved a 7-fold increase in their click through rates (CTRs) by implementing a new tone of voice and engagement strategy.
We discuss this change, and how it has resulted in more searches with higher CTRs.
More information:
Advanced Technical Communication training course
To contact Cherryleaf: info@cherryleaf.com